+1 CONSULT CONCEPT +2. donderdag 26 januari 2012

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1 +1 PLAY CONSULT CONCEPT ING +2

2 A Brand New Playground How can we use games as a branding and marketing tool?

3 Content 1. Who is He? 2. What makes a game a good game? 3. How can we use it as a marketing tool? 4. Why use games as a marketing tool? 5. Where is more information?

4 1/5: Who is He?

5

6 Download at

7 Game Time

8 The story of FarmVille

9 The story of FarmVille 32 million people like Farmville

10 The story of FarmVille It s Social

11 The story of FarmVille

12 The story of FarmVille You want to have what you don t have...

13 The story of FarmVille

14 The story of FarmVille

15 The story of FarmVille

16 The story of FarmVille

17 The story of FarmVille

18 The story of FarmVille

19 The story of FarmVille

20 The story of FarmVille

21 The story of Nespresso on Facebook

22 The story of Nespresso on Facebook

23 The story of Nespresso on Facebook

24 1/4: What s in a game? The story of CityVille, CastleVille, Sim Social,...

25 Game Time

26 Game Time

27 Some Facts to kick off? 50% of Facebook users log in to play games (= 350 million players) Angry Birds was downloaded 500 million times > 300 million people play games through the portals of Spil Games Call of Duty Black Ops was played by >25 million people (PS3 + Xbox PC) Average amount of gamers playing through Steam is 4 million daily The average gamer is 37 years old

28 2/5: What makes it good? Playing a Game is like entering a Circle

29 2/5: What makes it good? Playing a Game is like Levels entering of involvement a Circle

30 2/5: What makes it good? The Flow makes it so Addictive and Fun to play games

31 2/5: What makes it good? Games stimulate Gradual learning through Levels Challenges Playtime

32 2/5: What makes it good? Peaks of Frustration create Epic Experiences

33 2/5: What makes it good? A Game exists of these elements: 1. Objectives (purpose & challenge) 2. Variables (freedom) 3. Rules 4. Feedback system 5. Rewards 6. Levels 7. Theme

34 3/5: How can We? Limited Time forces me to show just two examples

35 3/5: How can We? Limited Time forces me to show just two examples They show you how games can help to reach objectives in the field of: 1. Product 2. Price 3. Place 4. Personnel 5. Promotion

36 3/5: How can We? 2/5: A game that influences the Price (and builds up a CRM dbase) Objective: increase store traffic Target: young minded consumers Essence: being comfortable during uncomfortable situations

37 3/5: How can We? 2/5: A game that influences the Price (and builds up a CRM dbase)

38 2/3: How can We? Price (and builds up a CRM 2/5: A game that influences the Price (and builds up a CRM dbase)

39 3/5: How can We? 2/5: A game that influences the Price (and builds up a CRM dbase)

40 3/5: How can We? 2/5: A game that influences the Price (and builds up a CRM dbase)

41 3/5: How can We? 2/5: A game that influences the Price (and builds up a CRM dbase)

42 3/5: How can We? 2/5: A game that influences the Price (and builds up a CRM dbase)

43 3/5: How can We? 2/5: A game that influences the Price (and builds up a CRM dbase)

44 3/5: How can We? 2/5: A game that influences the Price (and builds up a CRM dbase)

45 3/5: How can We? 2/5: A game that influences the Price (and builds up a CRM dbase)

46 3/5: How can We? 3/5: New distribution Places

47 3/5: How can We? 3/5: New distribution Places

48 3/5: How can We? 3/5: New distribution Places

49 3/5: How can We? 4/5: Games to train Staff (Personnel) ABN Amro bank merged with Fortis

50 3/5: How can We? 4/5: Games to train Staff (Personnel) Objective: learn new brand values and way to work Target: all bank employees (retail) Essence: learn how to profile consumers quicker and build trust

51 2/3: How can We? 4/5: Games to train Staff (Personnel)

52 3/5: How can We? 4/5: Games to train Staff (Personnel)

53 3/5: How can We? 4/5: Games to train Staff (Personnel)

54 3/5: How can We? Promotion (Gamevertising) 1. Product Placement 2. In-game advertising 3. Branded scripted content 4. Visually adapted games 5. Advergames Light involvement Maximum involvement

55 3/5: How can We? 5/5: Games to Promote your organization or brand (Gamevertising) 5. Advergame Just pay attention to advertising... ;-) An example how you SHOULDN T do it: Autotaalglas.

56 4/5: Why should We? You tell me!

57 4/5: Why should We? % Attention 2. Fun! 3. Active multi-sensory, re-playable, experience 4. Hours, weeks, years of engagement 5. Immersion - depth

58 5/5: Where is More? The objective of this presentation was to show you how games can help to achieve your organizational- or brand objectives I hope I succeeded!

59 5/5: Where is More? The objective of this presentation was to show you how games can help to achieve your organizational- or brand objectives I hope I succeeded! If so... reward me by jumping up and down!

60 5/5: Where is More? Book: Blog: Bizz:

61 Book: PLAY Blog: CONSULT ING Bizz: CONCEPT

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