Big data & social mining: new models for social innovation and business

Transcription

1 Towards a European Laboratory on Big Data Analytics and Social Mining Big data & social mining: new models for social innovation and business Roberto Minerva Corrado Moiso Fabrizio Antonelli Telecom Italia Strategy Future Centre Telecom Italia Innovation - SKIL

2 Big Data and new opportunities for Telcos Core business improvement Do better Do more Network Operations Customer Marketing (B2C) New Services: "Big Data" as a Service PaaS SaaS Business Consumer New businesses: "Data Monetization" and "Data Marketplace" Individuals' Data Telco's Data Open Data Partners' Data. (on behalf of people) Telecom Italia - All rights reserved 2

3 Mashing-up Living Big Data for Social Mining Transports Utilities Telecommunications and the Personal (Big) Data Telecom Italia Semantics&Knowledge InnovationLab (SKIL- Trentino Open Living Data (TOLD) Project (in cooperation with Engineering, Poste Italiane): Experimenting a model of SMART CITY based on the analysis of Big Data describing a territory and its dynamics Correlation of heterogeneous/multi-sources Big Data as a differentiating and strategic factor Telecom Italia - All rights reserved 3

4 Big Data and Cultural Heritage A Dashboard to: Analyze the visit patterns Elaboration and validation of mathematical models Analysis combined with other types of (non-personal) "Big Data" or "Open Data" (e.g., INSULA initiative) Get a glimpse of visitors and citizens mood and experience Take better and quicker decisions for improving overall quality of the services based on feedbacks Telecom Italia - All rights reserved 4

5 A New Role: The Bank of User Data (BUD) The User originates a digital footprint as the result (explicitly or implicitly) of local and in-network actions performed by its devices and/or personal smart objects There is the need to Protect the information of a customer/citizen Enforce the Right of Copy Capitalize (leverage and monetize) the information according to the willingness to risk of the user (and 2 way contracts) To move towards user centric identity The First Amendment of this approach is: DATA pertain to the People Telecom Italia/Future Centre C. Moiso, R. Minerva

6 Personal (Big) Data Most Internet companies are Big Data centric Telcos have data, but have much more regulation People have issue with 3 rd Party usage of their own data Right to have copy of data is a rising wave Limited involvement and awareness of individuals in valorizing Personal Data Privacy and Service Value is always a trade-off WEF report says: Personal Data is the new currency for digital economy Telcos can help people to balance protection and exploitation of their Personal Data People have to protect and take advantage of their Personal Data according to their needs and wills Telecom Italia - All rights reserved 6 6

7 Towards a "User-centric" Personal Data model Today: Organization-centric Most Personal Data are stored in IT systems of companies, which use them to improve their own business People are not aware of the great amount of data collected about them People Tomorrow: User-centric Individuals become the owners of their Personal Data: they can control their collection, management, and disclosure they can exploit them to get personal and economic advantages People Personal Data Store provider: it provides services to individuals enabling them to collect, manage, use and share their Personal Data it enables individuals 7 and organizations exploiting Personal Data inside new business ecosystems Telecom Italia - All rights reserved 7

8 Mobile Territorial Trento Telecom Italia Semantics & Knowledge Innovation Lab (SKIL - A living lab for understanding the Personal Data ecosystem dynamics and collectively identifying shared opportunities, risks and balance between protection and exploitation of Personal Data Starting from Personal Data generated by or about people in mobility Personal Data Stores Telecom Italia - All rights reserved Interactions Activities Environment Location & Movement Exepnditures in cooperation with FBK Trento, the Human Dynamics group at MIT Media Lab, the Institute ID3 and Telefonica I+D Telecom Italia - All rights reserved 8

9 European Laboratory on Big Data Analytics and Social Mining Growing up new Data Scientists Collaboration in the development of new "privacy preserving" methods and solutions for data mining and social mining Coordination in actions for strengthening the role of individuals in personal data management and for promoting user-centric models Cooperation could be possible in the contexts of experimentations and Living Labs Telecom Italia - All rights reserved 9