1 M A D R I D NOVEMBER - MARCH Leading Project-Driven Organizations Creating Strong Capabilities for Organizational Change and Transformation MADRID. 16, 17 AND 18 OF NOVEMBER 2011 Global Supply-Chain Management Building Competitive Advantage Across Borders MADRID. 14, 15 AND 16 OF MARCH 2012 The Emerging Telco & Media Industry Innovation and Business Transformation in an Era of Industry Redefinition MADRID. 21, 22 AND 23 OF MARCH
2 Our programs allow executives to renew their competitive edge, commitment, entrepreneurial spirit, global vision and their motivation and later on, our business forums and Centers of Excellence offer platforms for a continuous learning. Santiago Iñiguez. Dean of IE Business School Fully recognized by the three principal international accrediting bodies in the field of business education. IE Business School is consistently ranked among the top Business Schools worldwide by international financial and economic media groups. Executive MBA Financial Times 2 nd in Europe 7 th worldwide Oct International MBA Wall Street Journal 3 rd in Europe Jan Financial Times 1 th in Spain Jan Full-time MBA Financial Times 1 st in Spain 3 rd in Europe 6 th worldwide Jan Forbes 3 rd worldwide Aug America Economía 3 nd worldwide Jun Business Week 1 st in Europe 2 nd worldwide Nov Executive Education Financial Times Open Enrolment 13 th worldwide May 2010 Business Week Executive Education 1 th in Spain 6 th in worldwide Nov America Economía 7 th worldwide Oct The Economist 2 nd worldwide Jan. 2008
3 Creating Global Leaders Worldwide IE Business School s Executive Education Division is renowned for executive development programs that provide strategic insight and deliver global perspectives. Our Executive Development Programs are consistently ranked among the top 15 in the world (Financial Time s Ranking, May 2010). Who are these programs designed for Leading Project-Driven Organizations has been designed for senior executives and managers who must bring complex and heterogeneous projects to successful completion with a minimum investment in time and resources. Global Suppy-Chain Management has been designed for executives whose responsibilities are directly involved in the supply chain process or in charge of delivering supply chain services to their customers. The Emerging Telco & Media Industry program has been designed for executives and managers of companies related to media, entertainment, advertising and telecommunications who must understand the challenges facing this industry and develop new business opportunities to overcome them. Even though each program may be targeted to a different area, the following positions will benefit enormously from attending these programs: CEOs. Managing Directors. General and Functional Managers. Divisional and Functional Managers. Business Development Managers. Chief Project Officers/ Project Managers and Project Team Members. Consultants and experts in Supply-Chain Management, Project Management and Organizational Change. Consultants and experts in media and telecommunications transformation. R&D and Innovation Directors. Human Resource Department Heads. Participants Profile Age Less than 35: 20% 35 to 45: 31% 45 to 55: 34% More than 55: 15% Company Size Multinational or large: 52% Medium: 34% Small: 14% Countries of Origin Spain: 18% Eastern Europe: 25% Western Europe: 22% South America: 15% Rest of the World: 20%
4 Leading Project-Driven Organizations Creating Strong Capabilities for Organizational Change and Transformation Program Overview. Today, more than ever before, executives are faced with an imperative need to successfully meet and lead change, providing effective results for their organization s strategic objectives. In effect, these strategic objectives are achieved through the completion of hundreds of simultaneous and competing projects designed to improve organizational performance, which must be additionally completed with a stark shortage of resources. The challenge then lies in the ability to optimize these limited resources, while aligning them with both, the organization s key priorities and the actions that generate the highest impact. Leading Project-Driven Organizations is a hands-on three-day international executive program that focuses on developing the internal capabilities needed to integrate all aspects of successful complex project completion: organizational factors; how to improve motivation and reduce barriers while championing change, as well as, structural issues; how to identify, prioritize, implement, control and integrate projects with the overall business strategy. Program Objectives. Leading Project-Driven Organizations has been designed to sharpen your transformational and change management skills through proven project management best practices, and drives participants to a deep understanding of the strategic approaches that successful companies formulate in order to manage the myriad of projects they face, including both hard and soft skills, which will unmistakably improve your organization s project completion rate of success. Throughout this program you will: Gain cross-industry understanding of the key strategies and critical factors that lead to project success or failure. Understand the building blocks behind successful project implementation and learn to apply this foundation within your own organization. Understand which factors affect change initiatives and which approaches and techniques are required in each step of the change process. Recognize the detailed upfront planning required when creating a homogenous vision of each project s critical-path and project closing. Attain key insights into the different approaches available to accelerate and maintain project schedules, and the risk assessments required to limit project deviations. Acknowledge the importance of programs: acquire methods to successfully select, prioritize and plan project portfolios given your business context. Understand the success factors associated to your personal performance as project champion. Grasp the importance of external and internal communication. Realize the power of project ownership and learn how to reinforce the collaboration of your team.
5 Program Content. The program features several stimulating modules that analyze complex project management fundamentals from diverse points of view. Topics to be discussed include: Turning insight into action Identifying strategies that improve project outcomes. Understanding how to successfully manage change and plan to close the change-gap. Recognizing the greatest barriers to integrations and how to overcome them. Leading Virtual and Matrix Organizations Managing teams: undertaking individual responsibility for the outcome of the project. Time management: where you should focus your time to obtain the biggest impact. Managing lack of alignment between teams and stakeholders. Delegation: how to do it effectively with a minimum investment in time and resources. The Project Office as the key enabler for organizational change Defining and implementing the Project Office as a vehicle for organizational change. Methodologies, tools and frameworks that support and drive your projects to success. Managing Project Portfolios: Defining the Portfolio Matrix Prioritizing and selecting projects depending on their fit with corporate strategy. Allocating resources to project requirements. Creating governance mechanisms. Project Planning: Preparing your team for project management Demystifying project management. Aligning resources with the critical-path. Understanding barriers and risks: scope and approach. Executing and Managing Projects Executing project planning and estimating schedules: time, cost and scope. Managing relationships with third parties: consultants, IT developers and suppliers. Controlling project results: managing metrics, documenting process and project closing. PROGRAM DATES 16, 17, 18, November 2011 PROGRAM LOCATION Madrid, Spain PROGRAM FEE 3,800
6 Faculty. OSWALDO LORENZO ANGEL BATALLA CARLOS LOZANO MARK FRITZ OSWALDO LORENZO. Operations Management and Technology Professor PhD in Industrial and Business Studies, Warwick Business School, UK. Colloquium on Participant-centered Learning, Harvard Business School, US. MBA, IESA, Venezuela. ANGEL BATALLA. Strategic Management and Organizational Change Professor PhD Candidate in Humanities, Universidad Francisco de Vitoria, Spain. Director, Advisor and Hands-on Intermin Executive on restructuring issues. Member of The Turnaround Management Association and The Instituto de Consejeros y Administradores, Spain. CARLOS LOZANO. Operations Management Professor Managing Director of Business Innovation Consulting Group (BICG), consulting and research firm focused on Transformational and Structured Innovation. International business career with GE Capital, Genworth Financial and First Data/ Western Union. Expert in Transformation Programs: Six Sigma, Lean and Advanced Project Management. MARK FRITZ. Leadership and Organizational Behavior Professor Managing Director of Procedure, consulting firm focused on Personal and Leadership Effectiveness. International business career with Eastman Kodak Company. Author of Time to Get Started and The Truth About Getting Things Done. Expert in Leading People at a Distance and visiting professor at IE Business School, Spain.
7 Global Supply-Chain Management Building Competitive Advantage Across Borders Program Overview. Modern companies today face a range of global challenges and international market opportunities, which they must anticipate, meet, turn to their advantage and then translate into profits. With product lifecycles shortening and global rivalry increasing, success depends on revolutionizing a company s operations strategy through increased efficiencies in the management of global supply chains. Global firms need to integrate the supply chain components into a well defined and managed system which reduces costs and increases efficiencies while being able to deliver the right product to the right market at the right time. This is an increasingly challenging task at hand when the supply chain extends through different continents and needs to respond to, and be aligned with, local market demand strategies and systems. Global Supply-Chain Management is an intensive three-day international executive program for senior operations managers who are looking to improve operational performance in their organizations through the successful integration of all supply chain components. The program is taught by IE Business School s renowned academics in the field, which will inspire innovative thoughts and provide participants with the winning tools and best practices needed to improve supply chain performance and gain competitive advantage. Program Objectives. Global Supply-Chain Management focuses on all functions of global supply chain management: facilities, inventories, transportation, information, outsourcing, product design, planning and forecasting, manufacturing, logistics, distribution, and fulfillment. The program addresses these key issues with challenging examples of operations and manufacturing excellence in product and service firms worldwide, through in-depth analyses and interactive discussions. Participants will develop a sound understanding of how to: Design a supply chain strategy that fits in a dynamic and fierce competitive global environment and positions their company for future growth. Build and maximize supply chain communication, collaboration and trust in a cross cultural and interdisciplinary environment. PROGRAM DATES 14, 15, 16 March 2012 PROGRAM LOCATION Madrid, Spain PROGRAM FEE 3,800
8 Create operating systems for lasting competitive advantage. Design global networks. Gain successful global negotiating skills in intercultural contexts. Identify supply chain risks and learn how to forecast them. Develop strategic partnering, alliances and outsourcing networks. Adapt effectively to unplanned events. Implement frameworks for creating data-rich supply chains. Design highly flexible supply chains that can adapt to changing technologies and customers. Manage organizational change in the process of creating build-to-order supply chains. Program Content. The program features several stimulating modules that address numerous issues of concern to operations managers. Key topics to be discussed include: Concepts and Tendencies The meaning of Supply Chain Management. Supply Chain Management, Logistics and Marketing. Handling multiple pipelines and the lean-agile approach. The Strategy of Global Supply Chains How to redesign the procurement function. How to build effective alliances. How to design your global network. Integrated Product-Process-Supply Chain Design and Innovation How does product design support supply chain flexibility. How to use product design to leverage supplier-led innovation. How to manage change from build-to-forecast to build-to-order supply chains.
9 Faculty. The program has been designed and will be taught by IE Business School renowned faculty members who incorporate the latest customer management tools, drawing from their unique consulting, research, and teaching experiences. ANGEL DIAZ LUIS SOLIS FABRIZIO SALVADOR ANGEL DIAZ. Operations Management Professor PhD in Business Administration, University of Maryland, USA. MSc in Management Science, Cranfield Institute of Technology, UK. BSc in Mechanical Engineering, Simón Bolívar University, Venezuela. Director of the PhD Program, IE Business School, Spain. Visiting Professor, Bordeaux School of Management (France), INCAE (Costa Rica), Universidad de la Laguna (Spain). LUIS SOLIS. Operations Management Professor PhD in Manufacturing Management and Engineering, University of Toledo, USA. MBA, ITESM, Mexico. MSc in Industrial Engineering, ITESM, Mexico. CPCL, Harvard Business School, USA. Industrial and Systems Engineering, ITESM, Mexico. Chair, Operations and Technology Management Department, IE Business School, Spain. FABRIZIO SALVADOR. Operations Management Professor PhD in Operations Management, Universitá di Padova, Italy. MSc in Engineering and Management, Universitá di Padova, Italy. Adjunct Professor, MIT-Zaragoza Logistics Program, USA. Research Associate, Massachusetts Institute of Technology (Center for Transportation and Logistics & MIT Smart Customization Lab), USA. Faculty Research Associate, Arizona State University, USA. Professor of Operations Management, IE Business School, Spain. PROGRAM DATES 14, 15, 16 March 2012 PROGRAM LOCATION Madrid, Spain PROGRAM FEE 3,800
10 The Emerging Telco & Media Industry Innovation and Business Transformation in an Era of Industry Redefinition Program Overview. The Emerging Telco & Media Industry is a challenging three-day international executive program that focuses on understanding market trends and developing the internal capabilities needed to identify and execute the best opportunities for your organization in this turbulent era. The program draws on our experience gained over the past seven years working with the key players of these industries, developing a holistic and integrated view of the market and its expected evolution. A hands-on oriented program that will challenge your vision of the industry, the vision of your company, and their future evolution. Program Objectives. Designed to sharpen your strategic vision of the market, your transformational and change management skills, giving you a view from every angle, through proven management best practices, and methodologies developed by leading organizations in this industry. The program drives participants to a deep understanding of the strategic approaches that successful companies formulate in order to manage the myriad of opportunities and challenges they face, linking innovation and execution in a fast changing industry. Throughout this program you will: Gain cross-industry understanding of the key strategies and critical factors that leaders in the telecommunications, media, Internet and advertising industries are using to succeed in the marketplace. Develop an integrated vision of the industry by applying our analysis framework to your specific case. Awareness of the changing content distribution landscape to be able to take advantage of the technological change and new consumer behavior. Understand how a new strategic framework -platform strategy- can help you create and develop a higher position in this market, and evolve with it. Gain a better understanding of the tools required to adapt to organizational change, and how to apply them. Integrate the strategies and tools connecting successful innovation and your customer into a new vision of the organization. Explore business and collaboration opportunities in a cross-industry analysis of the different players and roles in this emergent industry, translating trends into real business opportunities.
11 Program Content. Understanding the Telco & Media new environment: Redefining a new industry through technological and social change Gain understanding of cross-industry trends and the impact on other industries. Identify key indicators and fit them into a framework to analyze the industry. Clarify the role of customers and adjacent industries in this evolution. Opportunities at the edges: identify emerging value propositions and how they can impact traditional business models. Creating capabilities to react to customer and technological change: The emergence of platform strategy Platform strategy as a tool to understand digital media. From strategy to implementation: what to do about everybody wants to be a platform. Lessons from successful players: select your role in the different platforms. Strategic analysis and implementation in this new paradigm. Defining and deploying the customer centric organization Moving from a product company to a customer centric company. Serving the needs of your old clients versus what your new clients need and are willing to pay for. Identify the key principles in creating great customer experiences Innovation as a tool for transformation: Technology & market driven innovations Changing the mindset of leadership: building an innovative organization. The different roles of the leaders in shaping innovation. Understanding how technology and society interact so we can build great products and experiences. Technology innovation vs. market driven innovation is not only about terminology. Digital Distribution Business Models: Platform Convergence. The changing content distribution landscape. Threats and challenges of the new players towards the traditional producers and distributors. Improving storage and distribution capabilities, allowing customers to consume content wherever they are, whenever they want to. Organizations and transformation: Strategies and tools Organizational level design to create customer-oriented and innovative organizations. Change management as a key activity. Key principles in creating a mature and able-to-change organization. Platform strategies as a transformation tool Learn how very successful companies such as Google, Microsoft, Facebook, Apple and others have used Platform Strategy to gain command of their markets, displacing the leaders and improving revenues and net profit in the process. Creation of a global telco-media technology landscape that will help you position yourself in your next decision making process and navigate through it. PROGRAM DATES 21, 22, 23 March 2011 PROGRAM LOCATION Madrid, Spain PROGRAM FEE 3,800
12 Faculty. RICARDO PÉREZ MARTIN BOEHM ROGELIO VELASCO SALVADOR ARAGÓN ENRIQUE DANS CARLOS DOMINGO RICARDO PÉREZ. Information Systems Professor PhD candidate in information technologies, MIT, USA. PhD candidate in corporate information systems at ESTII, Universidad Politécnica de Madrid, Spain. MBA, IE Business School, Spain. MARTIN BOEHM. Marketing Professor Professor of Marketing. IE Business School, Spain. PhD in Marketing, Frankfurt University, Germany. MBA, Australian Graduate School of Entrepreneurship, Australia. ROGELIO VELASCO. Former Head of Telefónica s Corporate Content Unit Ex MD Telefónica Corporate Content Unit, Spain. Ex CIO Telefónica Venture Capital, Spain. Professor of Economics, University of Granada, Spain. SALVADOR ARAGÓN. Information Systems Professor Chief Innovation Officer, IE Business School (2006-present). MBA, IE Business School, Spain. Degree in Industrial Engineering, ETSII San Sebastián, Universidad de Navarra, Spain. ENRIQUE DANS. Information Systems Professor PhD in Information Systems, John E. Anderson School of Management at UCLA, USA. Course Participant - Centered Learning Program, Harvard Business School, USA. MBA, IE Business School, Spain. CARLOS DOMINGO. CEO at Telefonica I+D and Board Member at Jajah PhD Computer Science, Universitat Politècnica de Catalunya, Spain. AeA/Stanford Executive Institute, Stanford University Graduate School of Business. Masters in Computer Science, Tokyo Institute of Technology, Japan. Bachelor in Computer Science, Universitat Politecnica de Catalunya, Barcelona, Spain. Director of Internet, Multimedia and the Barcelona R&D Center at Telefonica, Spain.
13 LEARNING MODEL These international operations programs have been designed to push participants beyond simply acquiring new knowledge and skills. They are built around interactive discussions, case studies and teamwork, all of which are intended to expose participants to the frameworks and tools they will need to succeed in an international and competitive business environment. These programs also attract a highly diverse and qualified audience that spans a wide range of business titles and functions. The resulting input of backgrounds and cultures allows participants to learn from different perspectives and techniques, building upon the experience and expertise of one another. WHY IE BUSINESS SCHOOL IE Business School is a leading international business school oriented at providing toplevel training for executives. The recognized prestige of our teaching faculty, the degree of excellence of our academic programs and a clear international focus are the keys behind a learning model that has ranked IE Business School s Executive Education Division among the top 15 in the world (Financial Time s Ranking, May 2010). The Executive Education Programs offered by IE Business School aim to develop the vision, skills and management capabilities required to meet the many and varied challenges facing business organizations, both today and in the future. In order to continue networking and sharing with fellow participants after their experience in Madrid and at IE, we will launch a virtual online campus which will allow executives to reconnect, recharge and recommit to their strategic and personal development plan. Our school s training model promotes personal, intellectual and professional development and does so in a global framework to expand and deepen international perspectives among participants. The programs we run are open and/or tailored to meet company or individual needs and provide a targeted and thorough foundation that will translate into a direct impact on business or individual performance. In recognition of the high quality and academic rigor of our programs, IE Business School is accredited by EQUIS (European Quality Improvement Systems), AACBS International (The Association to Advance Collegiate Schools of Business) and AMBA (Association of MBAs). business school Executive Education We invite you to join our community and benefit from a unique learning experience in an environment that nurtures top-level talent both professionally and personally.
14 OPERATIONS Track Global Supply-chain management Project-Driven Organizations Operations Track Agreement are available both for a single individual or group of executives from the same firm who wish to combine two or more programs from any track INTERNATIONAL EXECUTIVE PROGRAMS Academic Year SKILLS TRACK Coaching for Results.- October 2011 / June 2012 Leading Teams.- October 2011 / May 2012 Executive Negotiation Workshop.- October 2011 / June 2012 Change Management Workshop.- November 2011/ May 2012 Innovative Leadership.- November 2011 / April 2012 Global Leadership for Women.- May 2012 FINANCE TRACK Finance and Accounting Workshop for Non-Financial Managers.- November 2011 / March 2012 Alternatives in Capital Markets.- November 2011 Corporate Finance.- November 2011 / May 2012 Cross-Border Mergers & Acquisitions.- December 2011 / June 2012 MARKETING TRACK Service Marketing and Customer Strategy.- October 2011 / May 2012 Effective Key Account Management.- October 2011 / March 2012 Marketing Strategy in Business Markets.- November 2011 / May 2012 The Strategy and Tactics of Pricing.- November 2011 / March 2012 Strategic Brand Management.- February 2012 Building a Customer-Centric Organization.- June 2012 OPERATIONS TRACK Leading Project-Driven Organizations.- November 2011 / April 2012 Global Supply-Chain Management.- March 2012 SECTORIAL TRACK The Emerging Telco & Media Industry.- March 2012 Effective Management for Security Professionals.- June 2012 GENERAL MANAGEMENT TRACK High Potential Leaders Program.- May/June 2012 LEARNING THROUGH CONTEXT India: An Inside View. 11, 12, 13 and 14 of October 2011
15 Admission APPLICATION PROCESS Candidates may apply online at or send the application form that accompanies this information by to: or fax to PROGRAM DATES AND FEES Leading Project-Driven Organizations. Madrid, 16, 17 and 18 of November 2011 Fee: Global Supply-Chain Management. Madrid, 14, 15 and 16 of March 2012 Fee: PROGRAM FEE INCLUDES Each program fee covers tuition, course materials, all coffee breaks and lunches and an extracurricular networking activity. Fees do not include accommodation. If you wish, we would be happy to make a reservation for you at one of the hotels within walking distance of our premises and with which we have special agreements. Payment is due within 30 days of the invoice date or upon receipt of the invoice if admission is within 30 days prior to the start of the program. Cancellation policies are outlined in the information provided to applicants upon admission. The Emerging Telco & Media Industry. Madrid, 21, 22 and 23 of March 2012 Fee: FOR FURTHER INFORMATION, please contact: Karen Hobbs International Executive Programs Manager María de Molina, 27 Madrid Spain Tel.: Fax:
16 business school Executive Education María de Molina, Madrid. Spain. EU Tel.: (+34) Fax: (+34)