MANAGING THE LEGAL AND BUSINESS RISKS OF SOCIAL MEDIA 2014

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1 OSGOODE PROFESSIONAL DEVELOPMENT The OsgoodePD Webinar Series MANAGING THE LEGAL AND BUSINESS RISKS OF SOCIAL MEDIA focused webinars will cover the latest legal developments and give you practical advice for navigating the legal pitfalls of social media. Session 1: October 8, 2014 Social Media and Employment Law: The Latest Challenges Get the practical tools you need for managing legal and regulatory risks in a social media world Session 2: October 15, 2014 Protecting Your Intellectual Property in the Age of Social Media Session 3: October 22, 2014 Social Media: Managing the Impact on Securities Markets Session 4: October 29, 2014 Social Media Defamation Litigation: What You Need to Know Session 5: November 5, 2014 Crisis Management and Effective Use of Social Media Session 6: November 12, 2014 Social Media and the Financial Services Sector: How Do the Pieces Fit? Session 7: November 19, 2014 Emerging Technologies, Social Media and the Law: Staying Ahead of the Game REGISTER NOW AT Series Chair Andrew C. Alleyne Fasken Location Webinars - Online Attendance Only Webinars - Online Attendance Dates and Time October 8 - November 19, Sessions 12:00 p.m. 1:15 p.m. EDT/EST A WORLD LEADER IN LAW SCHOOL LIFELONG LEARNING

2 The OsgoodePD Webinar Series MANAGING THE LEGAL AND BUSINESS RISKS OF SOCIAL MEDIA 2014 The social media landscape is changing fast and growing exponentially. It opens up opportunities... but also new kinds of risks. Osgoode Professional Development has developed this series of seven webinars to cover a wide range of practical issues and solutions to enable you to address the opportunities and risks associated with social media, as well as the best practices to deal with the issues that arise. The webinars are presented live by simultaneous phone and web connection, so that you can easily fit them into your schedule from the comfort of your office or wherever you happen to be. Choose to take one, several or all of the seminars the whole series gives you a comprehensive update and sessions are spaced apart to allow you to easily participate with minimal incursion on other commitments. Take advantage of this unique opportunity to hear from an outstanding panel of experts who will help you to understand existing and emerging risks and how to manage them. REGISTER NOW BY VISITING CALLING OR , ING OR FAXING WHO SHOULD ATTEND Series Chair Andrew C. Alleyne Fasken Faculty Andrew C. Alleyne, Fasken Ian Campbell, Fasken Stephen Cheeseman, VP Associate General Counsel Foresters Insurance Jane Chung, Senior Counsel RBC Law Group, Royal Bank of Canada Catherine Douglas, Manager Intellectual Property Assets Rogers Communications Peter Downard, Fasken Daniel Fabiano, Fasken Eugene Fiume, Scientific Director, GRAND Jason J. Kee, Public Policy & Government Relations Counsel Google Canada Jason Leung, Leung Law Professional Corporation Giuliana Marinelli, Senior Counsel, RBC Law Group, Royal Bank of Canada Matthew Merkley, Blake, Cassels & Graydon LLP Paula A. Morrison, VP Maverick Public Relations Inc. Richard Turner, Blake, Cassels & Graydon LLP Andrea York, Blake, Cassels & Graydon LLP In-house Counsel HR Professionals Securities Lawyers Litigators Compliance Professionals in Financial Services Advertising and Marketing Executives WHAT YOU WILL LEARN Gain a solid understanding of the emerging trends, challenges and opportunities in social media The role legal and compliance play in the development of a social media strategy Best practices on establishing clear policies on social media OSGOODE PROFESSIONAL DEVELOPMENT

3 Use your lunch hour to build essential knowledge in this rapidly changing area AGENDA OCTOBER 8, 2014 OCTOBER 15, 2014 Session 1 Social Media and Employment Law: The Latest Challenges Ian Campbell, Fasken Daniel Fabiano, Fasken Social media has become part of everyday life for most people in the past few years, causing employees to grapple with the difficulties this raises with the blurring between professional and personal lives. There are serious risks posed by an employee s misuse of social media during business hours or while the employee is off work and expressing opinions in a public or semi-public setting. Employers need to be aware of the most serious risks and remedies regarding the misuse of social media. This panel will provide you with a sound understanding of the emerging trends, challenges and opportunities in social media and the practical tips and strategies you need to know to protect your organization. Developing policies for employee s social media use and misuse Education and training Surveillance and monitoring Developing and enforcing a privacy policy Employees rights to privacy Disciplining or discharging employees for misuse of social media Bringing your device to work Session 2 Protecting Your Intellectual Property in the Age of Social Media Catherine Douglas, Manager, Intellectual Property Assets Rogers Communications Jason Leung, Leung Law Professional Corporation Companies today are seamlessly integrating social media into their business processes to gain and keep market share. Social media, when used as a marketing tool, can reach current and prospective customers almost immediately and at very low cost with information about a company s products, services and special offers. In the rush to take advantage of the benefits that social media has to offer to a company s marketing strategy, however, companies fail to recognize and guard against the risks that this form of communication poses to their intellectual property, including trademarks, copyrights and trade secrets. IP experts will examine key risks including the improper disclosure of information through social media, and appropriate measures to identify and minimize risks to your organization. Managing IP risk in social media Disclosure risks IP rights to social media based products Postings to sites you own vs. those you don t own Policing your brands Removing improper postings: best practices OSGOODE PROFESSIONAL DEVELOPMENT

4 AGENDA (Cont d) OCTOBER 22, 2014 Session 3 Social Media: Managing the Impact on Securities Markets Matthew Merkley, Blake, Cassels & Graydon LLP Richard Turner, Blake, Cassels & Graydon LLP Social media is an important emerging area of securities law as companies, directors and officers increasingly use social media accounts to reach shareholders, investors and stakeholders. The improper use of social media can lead to the violation of existing securities laws in Ontario. Breaching the regulatory requirements can lead to significant consequences and penalties for illegal trading and tipping. Panellists will discuss the risks, including key information and best practices you need to know to avoid the inadvertent disclosure of material information by public companies and potential regulatory penalties and civil claims. OSC concerns with the use of social media Relevant Ontario securities law Use of social media in disseminating corporate information Risks of employees sharing corporate information via social media Social media and M&A Potential liabilities Social media and insider trading Disclosure generally OCTOBER 29, 2014 Session 4 Social Media Defamation Litigation: What You Need to Know Peter Downard, Fasken Posting thoughts and ideas on social media sites has become the most popular way of communicating in the 21st century for both individuals and corporations. Individuals are posting their personal views and opinions to a broad audience using Facebook, Twitter, chat rooms and other popular sites. These sites have become a common channel for posting photographs, making online admissions and public complaints that may be disparaging or untrue to your organization and thus leave the posting party liable for publishing defamatory material. Defamation is a common law tort in Canada that is very complex and evolving. Cyber libel is even more complex due to the perceived anonymity of the internet and the lack of boundaries regarding how far the defamatory information may be broadcast. This session will cover the thought-provoking and evolving area of social media defamation liability, including: What is internet defamation or internet law? Disclosure risks How do you use social media posts as evidence? The latest social media litigation trends Rules of Professional Conduct - ethical issues you may confront re: compliance during examination for discovery and cross-examination - knowing where to draw the line (i.e. privacy and confidentiality) - specific obligations as counsel - avoiding sharp practices (i.e. frivolous claims) - evidence/retention issues-practice management tips to ensure evidence/files are protected NOVEMBER 5, 2014 Session 5 Crisis Management and Effective Use of Social Media Paula A. Morrison, Vice President, Maverick Public Relations Inc. Andrea York, Blake, Cassels & Graydon LLP Using old school public relations methods to handle a business crisis is no longer acceptable. Today s instant communications through Twitter, YouTube or blogs have enabled corporate news (the good, the bad and the ugly) to spread globally in moments. Those companies that are slow to react to protect their reputation in a time of crisis are prone to face potential significant brand damage and loss of customer faith. At the same time a savvy social media policy can be a distinct advantage to a company or a brand. This expert panel will help you understand the proactive steps you need to take for effective crisis communications, including REGISTER ONLINE TODAY AT

5 AGENDA (Cont d) how to use social media to communicate with your stakeholders and maintain damage control. What is damage control and how do you take charge? Who should be on the response team? Tips on what to consider When should you call counsel? How do you deal with employees who are posting negative commentary on company sites or personal sites? How do you use social media to communicate effectively and manage the crisis? How do you put your company in a state of readiness in the event a crisis develops? NOVEMBER 12, 2014 Session 6 Social Media and the Financial Services Sector: How Do the Pieces Fit? Stephen Cheeseman, Vice-President, Associate General Counsel, Foresters Insurance Giuliana Marinelli, Senior Counsel, RBC Law Group, Royal Bank of Canada Jane Chung, Senior Counsel, RBC Law Group, Royal Bank of Canada New technologies and evolving customer preferences are forcing financial institutions to adapt their business models to the evolving social media market in order to create competitive advantages by offering new products and services. However, security and privacy fears combined with regulations on the matters make social business initiatives challenging for the financial services industry. As well, regulators have been cautious and slow in providing guidance to the financial services community. In this webinar, a panel of experts will provide an overview of developments in the social media space and the road ahead for the financial services sector. How social media plays an increasingly important role in how financial institutions will grow How should financial institutions leverage their space in social media? What are the regulatory constraints? - privacy - sharing of information across divisions - use of Big Data - virtual currencies - crowdfunding What are the evolving standards in dealing with customers in this new space? How do you develop an effective social media strategy without regulatory guidance? What role does legal and compliance play in the development of a social media strategy? What additional legal/regulatory hurdles lie ahead? NOVEMBER 19, 2014 Session 7 Emerging Technologies, Social Media and the Law: Staying Ahead of the Game Andrew C. Alleyne, Fasken Jason J. Kee, Public Policy & Government Relations Counsel, Google Canada Eugene Fiume, Scientific Director, GRAND (Graphics, Animation and New Media), National Centre of Excellence Social media and new technologies are redefining business because they are changing the way we view the world, unlocking new business potential and driving corporate growth. Companies need to understand the transformational impact of the new social technology investments, the new rules of social engagement, and adapt to this evolving environment by creating new categories of products and new marketing channels. However, businesses also need to understand the emerging legal and regulatory constraints that may put them offside. In this webinar, we will review how social media and new technologies are creating new business opportunities and risks as well as explore current regulatory trends and issues. Using cloud computing to store and manage data - privacy issues/concerns - data security Legal issues impacting smartphones - metadata collection, analysis and usage - Geo tracking New technology and trending legal and regulatory concerns How do you measure the business value of social technology investments and the legal risks? Examples from other jurisdictions A look at what the future may hold OSGOODE PROFESSIONAL DEVELOPMENT, 2014

6 REGISTRATION ARE YOU PREPARED TO ADVISE ON SOCIAL MEDIA ISSUES? The OsgoodePD Webinar Series: Managing The Legal And Business Risks Of Social Media 2014 Fee Per Delegate $149 plus 13% HST for a total of $ per session. $995 plus 13% HST for a total of $ for all 7 sessions. Boardroom rate: Please inquire for pricing and tech requirements. Interested in Custom and In-house Programs? Osgoode Professional Development also offers many of its programs in-house and can customize some programs to your specific needs. If you would like further information, please contact Heather Gore, Program & Business Development Lawyer, at or or visit Registrant Information Please complete all registrant information. Name: Title: Firm/Company: Practice Area: Address: City: Prov: Postal Code: Osgoode Professional Development has been approved as an Accredited Provider of Professionalism Content by The Law Society of Upper Canada. Telephone: Fax: CPD Credits SESSION 4: LSUC (ON) CPD: 1.25 CPD Hours (0.75 Substantive, 0.5 Professionalism); BC/Manitoba/Saskatchewan/NWT/Nunavut/ Yukon/Quebec/New Brunswick and PEI: 1.25 CPD/MCLE credit hours towards professional development requirements; NSBS CPD: 1.0 credit hours. Also eligible for CLE/Insurance Premium Credits Program offered by the Law Society of PEI and for Alberta CPD credit with the Law Society of Alberta. Questions? or refer to the program website. SESSIONS 1-3 & 5-7): LSUC (ON) CPD: 1.25 CPD Hours (1.25 Substantive, 0.0 Professionalism); BC/Manitoba/Saskatchewan/NWT/Nunavut/ Yukon/Quebec/New Brunswick and PEI: 1.25 CPD/MCLE credit hours towards professional development requirements; NSBS CPD: 1.0 credit hours. Also eligible for CLE/Insurance Premium Credits Program offered by the Law Society of PEI and for Alberta CPD credit with the Law Society of Alberta. Add me to your mailing list Delete me from your mailing list I do not wish to be contacted by Payment Options Cheque enclosed (payable to York University HST# R ) Bill my credit card: VISA Mastercard Card# Priority Service Code (from mailing label below) O L Expiry: Signature: Payment amount: $ Program Changes We will make every effort to present the program as advertised, but it may be necessary to change the date, location, speakers or content with little or no notice. In the event of program cancellation, York University s and Osgoode Hall Law School s liability is limited to reimbursement of paid fees. Cancellations and Substitutions Dates & Time Location Substitution of registrants is permitted at any time. If you are unable to find a substitute, a full refund (less $50 administration fee) is available if a cancellation request is received in writing 2 days prior to the program date. No other refund is available. October 8 - November 19, Sessions 12:00 p.m. 1:15 p.m. EDT/EST Webinar Online Attendance Only 4 Convenient Ways to Register 1. MAIL your registration form to: Osgoode Professional Development Downtown Toronto Conference Centre 1 Dundas St. W., 26th Floor Toronto, ON M5G 1Z3 2. ONLINE at 3. FAX your registration to CALL US at or

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