REACH FOR THE CLOUD. Learn How Advisors Are Embracing Technology To Better Run Their Practice

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1 REACH FOR THE CLOUD Learn How Advisors Are Embracing Technology To Better Run Their Practice

2 Today s Presentation Introductions The evolution of technology past, present & future Top drivers of cloud adoption Why cloud matters for RIAs How to leverage cloud to grow your practice Case study - Rick Adkins, Arkansas Financial Group Q & A - Interactive session

3 About the Speakers Sam Attias Vice President, Financial Services Practice 15 years of industry experience Wealth Management, Investment Banking, Fixed Income, M&A Ken Garber VP Key Accounts, Financial Services Practice 20+ years in Technology & Finance Fidelity Investments, H&R Block, IBM, Marriot Hotels Rick Adkins President & CEO The Arkansas Financial Group 25+ years in Financial Planning Creator of the Risk Capacity Index

4 Who Is External IT? FOUNDED IN NYC, 2001 Introduced First Commercial Cloud Desktop OS33 named Top 10 Cloud, International Growth Founders launch External IT in NYC OS33 is Spun Out of External IT External IT & Fidelity Relationship Announced Delivering IT solutions for advisors and broker-dealers

5 Cloud Solutions for Financial Advisors 2, % 30,000+ HOSTED APPLICATIONS DATA CENTER MIGRATIONS CLIENT RETENTION RATE CLOUD DESKTOPS

6 The Evolution of Technology The Past, Present, and Future

7 The Past Onsite IT Servers located in the office Applications installed on local PCs Dedicated IT staff or firm required Integration of applications binary Mobility is limited or non-existent

8 The Present Hosted Solutions + Cloud Definition of Cloud Computing Application providers moving towards web Data and some apps still reside locally Access to your IT remotely Hosted Windows Desktop Flip phone vs. iphone

9 The IT Challenge for Advisors With shift to cloud, business applications and data are spread out and will be increasingly so Hosted Applications SaaS Applications Cloud Storage

10 RIA of the future Unified IT in the Cloud Adoption of web based applications will increase Combination of hosted & SaaS apps will continue Increased usage of public storage (Box, OneDrive) New technology will emerge spreading out data More regulatory pressure and focus on security Unification Access all data and applications anywhere, anytime Everything on one platform Control who has access and how with full audit Identity management Unified compliance & security

11 Technology Trends Recap Integration across applications Increased regulatory focus on client data, security, business continuity and DR Mobility Finding new ways to attract the next generation advisor and client Robo Advisors Succession Planning

12 Top Drivers of Cloud Adoption Simplicity, Security, Scalability

13 Why IT Matters for RIAs IT for your practice is no longer a tool, it is the foundation of the business model Leverage new forms of technology to improve practice management Applications and capabilities are evolving Security & Compliance increased complexity & burden to RIA Can enable or prevent growth

14 The Challenges of Onsite IT In-House Servers & Technology Staff Expensive Requires refresh every few years Limited to no mobility Difficult to keep up with new trends in technology Restricts innovation Compromise security and you put your business at risk

15 What the Cloud Brings to the Table The way in which a cloud is configured and managed materially enhances advisors ability to run their practice. Reduce Complexity: Enterprise grade IT setup at an affordable price for SMBs No more capital expenditures, hardware & software refresh Easier to add and switch applications Better admin capabilities

16 Cloud Benefits continued Predictable IT costs Allows for better integration Enables innovation Enhances productivity & security Mobility with access from any device Scale your business quickly

17 ROI of Onsite vs. Cloud: Base Case Typical hard costs of IT expenses invoices, contracts, receipts, statements Replacement cycle for Servers, Desktops, and Software Licenses Insurance and Property Taxes on capital equipment Maintenance or break-fix costs Monitoring, Patching, Updating and Maintaining IT Windows updates, anti-virus, and anti-malware on desktops/laptops Miscellaneous equipment (UPS, Computer Room A/C) Backup and offsite replication costs Outsourced IT services / Contractors / Consultants hosting and archiving costs Remote access costs (e.g. GoToMyPC) End User Support Management time dealing with IT issues Desktop replacement cycle

18 ROI of Onsite vs. Cloud: Apples-to-Apples Additional needed investments required to bring your current environment up to parity Co-location Mobility Business Continuity 24x7xForever Disaster Recovery with defined RTO metrics Security Intrusion Detection/Prevention Two Factor Authentication Permission-based Access Control Encryption Logging/Audit

19 True ROI of onsite vs. cloud Cumulative Hard Costs Only Cumulative Apples-to-Apples Costs $160,000 $300,000 $140,000 $250,000 $120,000 $100,000 $200,000 $80,000 $60,000 Inhouse External IT $150,000 $100,000 Inhouse External IT $40,000 $20,000 $50,000 $ $

20 Security & Compliance: The New Landscape Velocity of change

21 Cybersecurity and SEC Compliance Cybersecurity is the latest focus RIAs need to protect, audit, assess risk, and document process Ever increasing burden being placed on RIA Everything needs to be stored in a compliant manner

22 Security Complexity Shift the Burden Become more proactive with security & compliance Control who has access to applications and data Audit trail supports forensic investigations Secure confidential information Enhanced Business Continuity capabilities Advanced Disaster Recovery

23 Disaster Recovery & Business Continuity Plan, Implement, Test

24 Examples of Disasters FIRE DAMAGE ELECTRICAL FAILURE NATURAL DISASTER

25 Cloud-Based Disaster Recovery REPLICATION Primary Data Center Secondary Data Center High Availability configuration Standby or Hot Servers/Storage at 2 nd DC Replication frequency = potential data loss Replicate server image (app, OS, database, data) Connectivity between 2 DCs Does the desktop/laptop have to be reconfigured

26 Disaster Recovery Plan Requirements The SEC requires that RIAs create, document, and test a business continuity / disaster recovery plan. Plans Must Address: Workers cannot come to the office Long-term power outages Office or System destruction The BCP of your third party vendors and business partners must be tested as well - SSAE 16 certification

27 Mobility & Flexibility Empower your business to be more responsive

28 Anywhere Advisor Spend more time with your clients Access all your applications and data on the go Work anywhere, anytime Use a desktop/laptop, tablet, or smartphone Hire anywhere, expand your geographic footprint Employees can operate remotely

29 Grow your business Effortlessly add new employees, acquire businesses, or simply expand to new territories

30 Innovation Leads to Growth Maximize the value of new software and functionality Have greater integration and flexibility Improve employee firm and productivity This allows you to: Gain market share Operate leaner Spend more time growing your business Recruit Advisors anywhere in the world

31 Win Over Next Generation of Advisor & Client TODAY Year 2020 Investors by Age 21% Advisors by Age 7% Investors by Age 50% All Other Ages All Other Ages All Other Ages

32 Capturing Millennials with Technology Advisors and Investors demand access from any device in any location.

33 Grow Via Acquisition with Less Risk External IT allows firms to grow geographically and via acquisition in a much more efficient and effective manner. Open new offices anywhere in the world Integrate new acquisitions with ease Differentiate your firm to prospects and new hires Spend less time and money on IT

34 Succession Planning Requires: Time to architect and implement a plan A practice that can easily transition to new ownership or management A seamless transition An efficient practice that maximizes profitability A firm that can run without the founder (s)

35 RIA s are Turning to the Cloud for These Reasons 1. Simplify IT & cut costs 2. Improve productivity and efficiency using any device 3. Maximize the value of the cloud with an integrated platform & services 4. The SEC requirements have expanded, cyber-events are more prevalent 5. Reduce business risks with advanced security and robust BC/DR 6. Grow your business - Win over the next generation Advisor and Client

36 Rick Adkins Arkansas Financial Group A tale of two IT environments & The RIA of the future

37 IT Set Up In the Past Applications used and location Servers on site How onsite IT impacted the business model The problem & pain points Employees had to manage IT Complex and costly to maintain Restrictive for innovation Security & Compliance

38 Transition To the Cloud Timeline AFG s involvement Training and UAT testing Go-live weekend Acclimating to operating in the cloud Pain points & problems encountered Kick off, Discovery, and Project planning New Company Setup and Infrastructure Deployment Client Application Testing & Acceptance User Training, Cut Over and Go-Live!

39 Choosing the Right Cloud Provider Backend infrastructure that supports unification Do your homework on the provider Understand their client support structure Platform that easily manages users & permissions Experience with RIAs & Broker Dealers Do they have their own Cybersecurity, DR and BCP plans What kind of DR do they offer? Not all DR is the same!

40 Arkansas Financial In the Cloud New IT setup The benefits Leveraging the cloud to better run AFG Specific examples applications & processes Enabling growth Rick Adkins on the future of IT for RIAs

41 Closing Thought: Maximize the Cloud On a Unified Platform Not all forms of cloud and their providers are equal. The future of IT for advisors will center around leveraging new tools, new technologies, new devices, new ways of working better that are effective - and do so within a unified framework supported by the organization.

42 Thank you! Any questions? Sam Ken

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