How to run your business applications on the cloud

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1 How to run your business applications on the cloud 19 th December, 2013 Jointly presented by Sudip Kar Vice President - Delivery Anuj Joshi Partner Development Manager South India & Sri Lanka ASSPL

2 Lead presenters today! Anuj Joshi Partner Development Manager - South India & Sri Lanka Amazon Seller Services Private Limited (ASSPL) Sudip Kar Vice President Delivery smartshift Technologies 2

3 Cloud Architects for Q&A Vijay G Cloud Architect Professional Service Group (PSG) smartshift Technologies Q&A Vaidyanathan V Cloud Architect Professional Service Group (PSG) smartshift Technologies Somashekar H G Cloud Architect Professional Service Group (PSG) smartshift Technologies 3

4 Agenda 1. About smartshift 2. What is AWS 3. Why do enterprises choose AWS 4. The Shared Responsibility Model 5. The cloud journey 6. Keeping the Lights On 7. Case Study 8. Next Steps 9. Questions & Answers 4

5 1 About smartshift

6 smartshift at a Glance Cloud transformation company Transform and optimize complex technology environments in the cloud Manage systems securely, carrying competitive edge into the future Help transform an organization s working processes and reaping substantial cost savings with o Cloud architecture & design services o Application development capabilities o Managed services in the cloud o Locations worldwide Germany, India, UK, USA 6

7 smartshift and AWS Partnership AWS Partner since 2009 Premier Consulting Partner in 2014 For more information visit: 7

8 Select Customers 8

9 What Sets smartshift Apart? 1 to 4 Weeks to get your systems migrated to AWS Speed 50+M Hours of Uptime managed on AWS Experience Security 10 of top 20 Global financial institutions successfully on boarded and managing solutions for them on AWS Optimization Automated Tools Help to optimize your products 9

10 2 What is AWS?

11 What is AWS? Deployment & Administration Application Services Compute Storage Database Networking AWS Global Infrastructure 11

12 AWS Global Infrastructure 9 Regions 25 Availability Zones Continuous Expansion 12

13 How Enterprises Use AWS Augment On-Premises resources with cloud capacity Migrate existing apps & data to the cloud Build new apps, sites, services & lines of businesses 13

14 Trusted by Enterprises Around the World 14

15 Gartner Magic Quadrant for Cloud Infrastructure as a Service (August 19, 2013) Gartner Magic Quadrant for Cloud Infrastructure as a Service, Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong (asteven@amazon.com). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 15

16 The Forrester Wave : Enterprise Public Cloud Platforms, Q Forrester Wave : Enterprise Public Cloud Platforms For DevOps Pros, Q2 13 The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. 16

17 Architected for Enterprise Security Requirements The Amazon Virtual Private Cloud [Amazon VPC] was a unique option that offered an additional level of security and an ability to integrate with other aspects of our infrastructure. Dr. Michael Miller, Head of HPC for R&D 17

18 3 Why do enterprises choose AWS

19 1. Pay For Infrastructure as you Need it, Not Up Front On-Premises $0 to get started Pay as you go 19

20 2. Lower Total Cost of IT Scale allows us to constantly reduce our costs We are comfortable running a high volume, low margin business We pass the savings along to our customers in the form of low prices 20

21 3. You Don t Need to Guess Capacity AWS Actual demand Actual demand Customer Dissatisfaction Self Hosting Waste Predicted Demand Rigid Elastic 21

22 4. Increase Innovation: Experiment Fast with Low Cost and Low Risk On-Premises $ Millions Nearly $0 Experiment Infrequently Failure is expensive Less Innovation Experiment Often Fail quickly at a low cost More Innovation 22

23 5. Get Rid of Undifferentiated Heavy Lifting We take care of it So you don t have to Data Centers Power Cooling Cabling Networking Racks Servers Storage Labor Buy and install new hardware Setup and configure new software build or upgrade data centers 23

24 6. Go Global in Minutes 24

25 Many purchase models to support different needs Free Tier On-Demand Reserved Spot Dedicated Get Started on AWS with free usage & no commitment Pay for compute capacity by the hour with no long-term commitments Make a low, one-time payment and receive a significant discount on the hourly charge Bid for unused capacity, charged at a Spot Price which fluctuates based on supply and demand Launch instances within Amazon VPC that run on hardware dedicated to a single customer For POCs and getting started For spiky workloads, or to define needs For committed utilization For time-insensitive or transient workloads For highly sensitive or compliance related workloads 25

26 Enterprises Often Worry that Cloud Has Few Options Build a Private Cloud #1 #2 Rip and Replace with AWS 26

27 The Good News is that Cloud isn t an All or Nothing Choice Corporate Data Centers On- Premises Resources Integration Cloud Resources 27

28 Integrating AWS with Existing On-Premises IT Active Directory Network Configuration Encryption Backup Appliances Users & Access Rules Your Private Network HSM Appliance Cloud Backups Your On-Premises Apps Your Cloud Apps Corporate Data Centers AWS Direct Connect 28

29 Our Ecosystem Allows You to use your Existing Management Tools Management Tool Partners Single Pane of Glass 29

30 We support a wide range of technologies 30

31 We have partners ready to help 31

32 We want to talk to you if You re facing a tech refresh in the next year You need to add capacity for growing workloads You have a new application project You plan to launch a technology driven business initiative You re considering outsourcing part or all of your IT environment You re outsourced and aren t getting the results you want 32

33 4 The Shared Responsibility Model

34 Shared Responsibilities Customer Facilities Physical Security Compute Infrastructure Storage Infrastructure Network Infrastructure Virtualization Layer Operating System Applications + = Security Groups Firewalls Network Configuration Account Management 34

35 The Shared Responsibility Model Development and Migration assisted by smartshift Application On-demand, Payas-you-go Infrastructure provided by AWS 24/7 Managed Services delivered by smartshift 35

36 Shared Responsibility: Infrastructure Hypervisor Virtual Interfaces Software Firewall (Security Groups) Software Firewall (Security Groups) Software Firewall (Security Groups) AWS Stack Physical Firewall Physical Interface 36

37 Shared Responsibility: Application 37

38 Shared Responsibility: Operations 38

39 5 Cloud Journey

40 The Stages in the Cloud Journey Transforming existing Systems to the Cloud Planning for the Cloud Building new Cloud capabilities Managing these Cloud solutions Analyzing Data in the Cloud 40

41 The Cloud Journey: smartshift s Solutions smarttransformation smartstrategy smartapplication smartmanagement smartinformation 41

42 Cloud Readiness Assessment smartshift Cloud Readiness Assessment Services is for all irrespective of size of setup and computing needs: Cloud Cost Analysis Cloud Migration Risk Analysis Application Migration Assessments Application Adoptability Assessments Network & Latency Considerations Cloud Security Analysis Data Locality & Security Implications Cloud Deployment Architecture Analysis Proof Of Concepts Some apps might not leverage Cloud s scalability and high availability advantages 42

43 Cloud Enablement Services of smartshift Analysis of Cloud Providers IT and Business Impact Architecture Design for cloud enablement Security Requirement and Capabilities Cloud to Cloud and Cloud to On-Premise Integration SAAS Application Enablement's 24/7 Monitoring and Management Service Level Agreements 43

44 On-boarding to AWS Typically, 1 week to on-board and 1 week to test Tasks include: Securing the solution Ensuring scalability Architecting for High Availability (multi-az and multi-region) Designing Business Continuity Operational plans Automating and orchestrating above tasks as needed Deliverable is a 24/7 Operations - ready stack 44

45 6 Keeping the Lights On

46 24/7 SLA-driven Operations 1. Pro-active Management 24/7 Geographically distributed, ISO Certified NOCs Integrated App, Infrastructure and Security management and Help Desk systems BC/DR set up MFA and Privilege-based access Vulnerability Assessment and testing IAM set up and management 2. Pro-active Monitoring Event & Application Logs Change Monitoring Network interface monitoring Host IDS/IPS monitoring DB log monitoring 3. Configuration Management Gold Image Patching Key-Pair Generation, Retrieval, Distribution, Rotation, Destruction Security policy tracking and management 46

47 Supporting Multiple Customers Hardened OS for entire stack Dedicated Cloudlets for each Tenant Dedicated Cloudlet for Multitenant Software Managed VPN Tunnel between Customer Site and AWS Cloudlet* SGs, In Flight and At Rest data security across stacks * = As Needed 2013 smartshift Technologies. All rights reserved 47

48 7 Case Study

49 Case Study: Managing a $1.5B ISV Who $1.5B ISV focused on the Business Process Management Software market Need Technology vendor with deep domain expertise in AWS, Cloud Computing, Application Development and Infrastructure Management Trusted partner to help develop and deliver a Platform-as-a Service (PaaS) offering for current flagship product Pain Gap in skills around Cloud Computing Managed Services Skills missing for a 24/7 service offering Solution Rapidly migrate existing solution to the Cloud Delivered enterprise grade security solutions for in-flight and at-rest data Developed a disaster-recovery plan for all components of the architecture Designed comprehensive Go-live Run books for every key process Provide ongoing management of a 24/7/365 NOC in geographically distributed regions smartshift Solutions: smartstrategy, smarttransformation, smartapplication, smartmanagement 49

50 8 Next Steps

51 Next Steps: Get Going in 1-3 Weeks! Get SaaS-enabled by a firm with 20+ years of organizational history in helping transform mission critical applications to state-of-the-art solutions, including SaaS solutions Work with highly trained & CMMi Level 5 certified development & operations teams with geographically distributed, ISO certified Network Operations Centers Get service from a team that has supported over 50 million hours of uptime with different technology stacks in the Public cloud Rest easy, knowing that the 24/7 operation has experience securing & supporting cloud infrastructure for 10 of the top 20 global financial institutions 51

52 9 Questions & Answers

53 Contact Us Arun Nayak National Manager - Sales anayak@smartshifttech.com Request a Cloud Readiness Assessment 53

54 Thank You!

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