Asset Management. Software Asset Management Marco Sangiorgio/ May 29, 2013
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1 Asset Management Software Asset Management Marco Sangiorgio/ May 29, 2013 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
2 Software Asset Management is a hot topic Risk mitigation 65% 5% xx% of organizations had been audited by at least one vendor in the past 12 months The contractually specified tolerance specified by many software vendors during audits is x% Vendors 2 Compliance enforcement = revenues for publishers Complexity of licensing rules 1 Gartner, Software Vendor Auditing Trends: What to Watch for and How to Respond by J. Disbrow, A. Bona et al, May 2012, ID: G Gartner, Best Practice for Software Asset Management: Reconcile Entitlement and Usage to Understand License Compliance by Victoria Barber, July 2010, Refreshed February ID: G OT is Operational Technology 3 Gartner, Predicts 2013: IT and OT Alignment Has Risks and Opportunities by J. K. Steenstrup, P. Iyengar et al, November 2012, ID: G
3 Software Asset Management is a hot topic Opportunity for savings 25% 15% 1x Through 2014, enterprise software spend will increase by xx% from current figures as a consequence of the proliferation of smart OT* Gartner estimated enterprise companies are on average xx% over compliant Many applications are deployed by people who should not use them or don t use them 4 1 Gartner, Software Vendor Auditing Trends: What to Watch for and How to Respond by J. Disbrow, A. Bona et al, May 2012, ID: G Gartner, Best Practice for Software Asset Management: Reconcile Entitlement and Usage to Understand License Compliance by Victoria Barber, July 2010, Refreshed February ID: G OT is Operational Technology 3 Gartner, Predicts 2013: IT and OT Alignment Has Risks and Opportunities by J. K. Steenstrup, P. Iyengar et al, November 2012, ID: G
4 Key drivers for adopting software asset management Increased number of audits Complex licensing schemes Over compliance and over spend on licenses Compliance in virtualized environment Source: 5
5 Example of savings Oracle 1 Oracle core Factor License = $47 K Soft partitioning Virtualization technology: you need to license all cores of the physical host A company moved an Oracle Instance in a VM from a cluster to another (Vmotion) in a fail over situation 10 cores to 30 cores for the fail over cluster Forgot to move it back Audit fee = $940K Windows Enterprise Server 1 License covers on Server and 4 VMs If you deploy a 5 th, this will cost $2000 (1*8 proc. license) Office Visio 1 license = $150 Tens of users have installed it one day to open a visio file and never removed or used 150*150 = $22.5K 6
6 Top three initial scenarios Setting your foundation Enterprise License Agreement renewal Support/maintenance contract renewal Audit Gain visibility into real license usage, negotiate from a position of knowledge and secure the most optimal deal Gain visibility into real license usage and put yourself ins a position to structure a more cost-effective contract Ensure you are compliant and not exposed to legal or reputation consequences and unexpected expenditures 7
7 Processes for a successful Software Asset Management Project 8
8 Processes for a successful SAM project Prove Compliance: Deploy Counters Reconcile counters to entitlements Remove or purchase software Continuously Improve: Track contracts Improve ITAM and procurement processes Teach discovery tools Establish Governance: Convene cross-functional governance team Define DSL titles Create provisioning processes Compliance Checks Policy Management Understand Current State: Deploy discovery tools Normalize data Gradually expand scope License Management Inventory Management 9
9 HP provides the tools that support all SAM processes HP Universal Discovery Inventory of deployed applications Discovery of hosts attributes Topology of the business services Top rated by analysts, Oracle LMS verified HP Asset Manager Stores inventory data License life cycle management & Contract Management Internal license use policy management Software compliance Top rated by analysts, Iso Certified 10
10 HP Universal Discovery The most comprehensive discovery solution to keep UCMDB up to date Dependency Mapping, Inventory and Real-time Discovery in one product Agent-less, Agent-based, Hybrid and Passive discovery solution Application Dependency Mapping 180+ Discovery Patterns Inventory Discovery Software Application Library 35,000+ Application Versions, 10,000+ rules Software Utilization Data Center Configuration Virtualization/ Cloud Enterprise Applications Database Inventory Clusters Middleware Servers Desktops Laptops Software w/ Utilization Network Devices Passive Discovery formerly DDMA formerly DDMI RUM (option) Real-Time Environment Changes 11
11 HP Universal Discovery Core Discovery Main Discovery Modules full listing upon request Applications Amazon Web Services IBM DB2 Universal DB MS Exchange Server LDAP Oracle App Server SAP ABAP / Java Apache Http Server IBM HACMP MS Exchange Server NTCMD, PowerShell Oracle Database - Shell SAP NetWeaver Apache Tomcat IBM HMC MS Hyper-V Oracle Database SQL SAP Solution Manager BMC Atrium CMDB IBM HTTP Server MS IIS Oracle LDOM Siebel Cisco CSS IBM i / AS400 MS Message Queue Oracle VM Server for SPARC Sun MySQL Database Server Citrix XEN Hypervisor IBM WebSphere App Server MS Network Load Balancer Oracle RAC - Shell Sun Solaris Cluster F5 BIG-IP LTM JBoss App Server JMX/Shell MS SharePoint Oracle RAC SQL Sun Solaris Zones HP NonStop MS Active Directory MS SQL Server Oracle MySQL Database Sybase Adaptive Server Enterprise HP npartitions MS Cluster Services MS Data ONTAP Oracle Siebel CRM Symantec VCS for Unix HP ServiceGuard MS Exchange Server WMI Nortel Alteon Oracle WebLogic TIBCO BusinessWorks & EMS 12
12 HP Software Asset Management Solution benefits Proactive software licence compliance Full understanding of the current license position Mitigate exposure in compliance audits Avoid over/under purchasing Insight in software owned and used Re-harvest and reallocate unused software licenses Apply entitlements to reduce licenses Realize full upgrade discounts Complete software entitlement and deployment tracking Reduce maintenance costs Cancel maintenance for unneeded licenses 13
13 The HP Asset Management solution Dashboards, Reports, Scorecards C on Software Asset Management Financial Management C on t e n t Asset Portfolio Tracking t e n t Contract Management Procurement 14 Business Information Sources
14 The SAM Best practice Package design SKU library Publishers references: HP SLMS provides the reference data titles today, extending to 300K in the next release Connect-It Integration to link on the fly license records to counters Software Library (from UD) Titles in scope for compliance Will reconcile with pre-existing inventory Reconciliation library Reconciliation software counters (License skus with SW titles ) Licensing library contains flexible counter pre-calculation scripts that reflect the licensing rules Reports Compliance dashboards Maintenance renewals / Contract expenses Processes Maintenance renewal / counter update wizards SAM Best practice implementation wizards 15
15 HP Universal Discovery for Oracle Licensing 17
16 Universal Discovery for ORACLE Licensing An Oracle-verified solution for collecting and summarizing license information about Oracle Databases (version 8+) Co-developed by Oracle License Management Services (LMS) and HP Software. A unique solution that enables the rapid and non-intrusive collection of information required to maintain compliance. Accelerates license review engagements by having an Oracle license audit report at hand in advance of a formal audit. 18
17 HP Universal Discovery for ORACLE Licensing High-level Architecture UCMDB Export LMS_OVERVIEW LMS_V$SESSION LMS_DETAIL Exported Reports Universal Discovery LMS_V$LICENSE LMS_OPTIONS LMS_DBA_USERS Oracle LMS Data Collection Push HP Asset Manager Oracle Databases 19
18 UD discovers the Oracle deployments following the LMS Verified methodology 20
19 How to start the journey A two-step, gradual approach to success Step 1 Software Asset Insight service Software in-a-box, pre-installed and preconfigured Automated discovery Reports ready to use Point-in-time Trustworthy data Know what you have so you can manage it Step 2 Software Asset Management solution Automated and continuous software asset discovery and management Integration to other Service Management capabilities Contract and entitlement management for license optimization Ensuring ongoing software compliance Perpetual Practical management Improving management controls and driving immediate benefits Operational Integration Improving efficiency and effectiveness Full ISO/IEC Software Asset Management conformance Best-in-class strategic SAM 21
20 Customer Success 22
21 Customers achieve substantial benefits Decreased costs by fewer assets being lost 67% Reduced asset maintenance cost by identifying assets no longer in use Reduced software cost by identifying under or over-licensed software Avoided cost incurred by software audits 22% 56% 78% Eliminated penalties for non-returned leased assets Consolidated hardware contracts for better service level agreement with vendors Other 0% 33% 33% 0% 25% 50% 75% 100% 23
22 Customer success Telecom Italia Business need Needed detailed and reliable data for contracts renegotiation Continuous management of an important and expensive asset like software More than servers with installed software from over 40 different vendors HP solution Asset Manager with SAM module and Discovery Two step approach: reconcile purchased software with used/installed one definition of standard processes and tools to manage end-to-end lifecycle of assets, from budgeting to final decomissioning Client outcome European telecommunications company Capex and Opex reduction by renegotiating contracts based on collected data Accelerate response time with timely and accurate response to procurement queries Improved business decision support with structured data 24
23 Customer success Business need Multi-vendor server applications, strong virtualization on different OS flavors Facing audit Understanding entitlements, software usage and whether they are under- or over-licensed Seek to minimize risk and unnecessary costs HP solution Asset Manager with SAM module DDMi License metrics implemented for: Oracle Database Enterprise Edition with partitioning and spatial options IBM Processor Value Unit IBM Floating User based Client outcome Enhanced control over the number of consumed licenses Detected over-compliance for some licenses and negotiated maintenance cost savings Detected limit to shortage for some licenses. Estimated the growth and decided to purchase additional licenses vs. optimize the configuration. Asset tracking knowledge on licenses what/where/value/cost center Optimized license compliance by reallocating licenses 25
24 Gartner MarketScope for the ITAM Repository 2013 Rated Positive in Gartner s Partner Relationship Management MarketScope report This MarketScope graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from Hewlett Packard. To purchase reprints, please contact Any reuse or reference MUST have the following disclaimer (*) prominently published within the materials. * MarketScope Disclaimer The MarketScope is copyrighted 2010 (fill in date of publication) by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 26 Source: Gartner (April 1 st, 2013)
25 Asset Manager in the ITAM Market EMA SAM Radar 27
26 Why HP for Software Asset Management? Software assets are your IT investments Recognized as a IT asset management leading solution by various industry analysts, such as Gartner, Forrester and EMA Proven asset management solution implementation expertise More than 20 years of experience helping large, complex, global organizations realize value from their HP Software investments Education and support services to ensure adoption
27 Thank you 29
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