Customer Success: Oracle Data Relationship Management Postcards from the Frontlines. Rahul Kamath Director, Product Management October 1, 2014

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2 Customer Success: Oracle Data Relationship Management Postcards from the Frontlines Rahul Kamath Director, Product Management October 1, 2014 Copyright 2014 Oracle and/or its affiliates. All rights reserved. Oracle Confidential Internal/Restricted/Highly Restricted

3 Oracle Data Relationship Management ` I liken this technology to Lightening in a Bottle - John Kopcke, CTO, Hyperion DRM Copyright 2014 Oracle and/or its affiliates. All rights reserved. Oracle Confidential Internal/Restricted/Highly Restricted 3

4 DRM as a Transformation Enabler Depending on the driving force for harnessing change, enterprises see different value Chart of Accounts Standardization G/L Reduction or Coexistence Business Model Realignment Financial Consolidation Reporting Reconciliation Supplier Categorization Sales Territory Mastering Customer Classification Revenue/Margin Planning Product Rationalization Financial Business Enabling Enterprise Transformations Organizational Systems Mergers & Acquisitions Spinoffs, Spin-Ins & Divestitures Corporate Reorganizations Position-based Authorization Systems Consolidation Software Migration Heterogeneous Coexistence Hybrid Cloud / On-Premise Copyright 2014 Oracle and/or its affiliates. All rights reserved. Oracle Confidential Internal 4

5 Oracle Data Relationship Management Industry-leading, model-driven master data change management solution Enables change management and business transformations Preferred MDM solution for enterprise hierarchies, mappings and reference data sets De-facto industry standard for Financial MDM and Analytical MDM Creates value across both operational & analytical realms Over 600 multi-national customers worldwide 90% of customer have 6+ business entities in production Fastest growing application in MDM and EPM product families Copyright 2014 Oracle and/or and/or its its affiliates. All rights All rights reserved. reserved. 5

6 Introducing Data Relationship Governance Major Features Model-driven: Configuration-based workflow model including filters, stages, tasks, secure user access, & notifications Change approvals: Data-driven, contextsensitive approvals Exception-based: Auto-approve and escalate based on context Flexible task assignment: Claims-based, governance task assignment Quality built-in: Pre-validate and calculate attributes Data remediation: Remediation requests supported Change audit: Request activity trail R-A-C-I model support: Out-of-the-box! New in release % configuration-based (No coding!) Copyright 2014 Oracle and/or and/or its its affiliates. All rights All rights reserved. reserved. 6

7 Guest Speakers Oracle Data Relationship Management Chris Scala Nikki Verhoff Lisa Moran Copyright 2014 Oracle and/or its affiliates. All rights reserved. Oracle Confidential Internal 7

8 Presented with Customer Success: Oracle Data Relationship Management Postcards from the Front lines Chris Scala Manager, Financial Systems Support Organization Ameren Corporation Note: The speaker notes for this slide include detailed instructions on how to customize this Title Slide with your own picture and partner or product logos. Tip! Remember to remove this text box. Copyright 2014 Oracle and/or its affiliates. All rights reserved.

9 ABOUT AMEREN Fortune 500 fully rate-regulated electric and gas utility More than 100 years of uninterrupted cash dividends to shareholders 2.4 million electric and more than 900,000 gas customers 10,300 megawatts (MW) of regulated electric generation capability 4,600 circuit miles of U.S. Federal Energy Regulatory Commission (FERC) regulated electric transmission Ameren Corporation Ameren Missouri Electric generation, transmission and delivery and gas delivery business Serves 1.2 million electric and 127,000 gas customers 10,300 MW of total generation capability Regulated by Missouri Public Service Commission (MoPSC) Ameren Illinois Electric and gas delivery business regulated by Illinois Commerce Commission (ICC) Serves 1.2 million electric and 807,000 gas customers Transmission Ameren Transmission Company of Illinois (ATXI) invests in regional multi-value projects Ameren Illinois invests in local reliability projects Chris Scala

10 BUSINESS CHALLENGES Project F1RST Major financial systems transformation project Live in July 2014 Replace legacy general ledger, payroll distribution, internal and external reporting, budgeting and planning systems, account validation module Transform manual workflow and data governance processes; integrate into the overall system architecture, focused on Chart of Accounts Manual maintenance within individual apps Timing and data quality issues Multiple system owners Manage 18 unique dimensions, 28 hierarchies and 38k base members Multiple unique property requirements by target system Address a multitude of data quality challenges 10

11 11 WORKFLOW

12 DRM INTEGRATION WITH TARGET SYSTEMS 12 DRG integrates daily workflow into DRM, and subsequently keeps six core financial systems in-synch All metadata managed in DRM Workflow managed via DRG Elimination of paper review/approval process Less manual application maintenance/ improved auditability Improved Data Quality

13 FUTURE PLANS Establish platform for larger Data Governance initiatives Formation of Data Governance Steering Committee Formation of Data Governance Working Group Expansion of Business Intelligence analytics continues to demand increased leverage of DRM Executive Dashboards (Enterprise Performance metrics) Financial and Operational data (including work management applications) Asset management and Project management analytics 13

14 14

15 Presented with Customer Success: Oracle Data Relationship Management Postcards from the Front lines Lisa Moran Manager, Business Procedures MetLife Copyright 2014 Oracle and/or its affiliates. All rights reserved.

16 MetLife Background MetLife, Inc. is a leading global provider of insurance, annuities and employee benefit programs, serving 90 million customers. Through its subsidiaries and affiliates, MetLife holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. In 2010, MetLife completed its purchase of American Life Insurance Company (Alico), from American International Group (AIG)

17 Business Challenges The method of managing metadata and hierarchies within MetLife s financial systems had issues regarding consistency, quality, control, and auditability. These issues were due to primarily technical and functional shortcomings with information management. Some of the common problem areas that existed include: Inefficient, manual and error-prone processes for metadata management Requests are all captured on a spreadsheet Lack of control around metadata changes and additions Metadata was maintained in 10 different applications Misaligned hierarchies across platforms Limited ability to expand dynamically as business grows Inability to integrate efficiently with future financial systems due to different custom processes amongst the systems for metadata. 17

18 Solution Overview Today DRM is the creation source of metadata as well as a pass-through for many of our financial systems DRM is feeding metadata and hierarchies to: 8 Hyperion Planning applications 3 HFM applications Multiple Essbase cubes 3 PeopleSoft ledgers In many cases structures and attributes are brought in from PS to DRM and then deployed to the other financial applications Automated daily deploys from PS to DRM and to HFM and Essbase 18

19 DRM Flow Hierarchy and attribute changes are maintained in PeopleSoft Additional dimensions, hierarchies and attribute changes maintained in DRM DRM sends to EPMA for Planning QA and PROD environments and automated feed to HFM GAAP and ECAP PROD environments, as needed for QA and FLAG Planning QA/PRD QA/PRD Environment Regional QA/PRD Environment EPMA PLN PROJ BFRpt BUD FCST GFE APAC LATAM EMEA COV Database Manual Input PeopleSoft Americas Automated DRM Automated HFM QA/PRD EPMA HFM GAAP QA/PRD Environment HFM FLAG HFM GAAP HFM FLAG HFM ECAP User Manual Input PeopleSoft PeopleSoft PeopleSoft Changes Approved EMEA Asia Solvency II Changes input into COV database and approved Approved changes manually input into PSFT Changes from Hierarchies are sent to DRM via automated process. DRM sends Essbase in automated feed daily By Line Essbase Reg P&L DRM sends to PS automated feed daily for EMEA and Asia 19

20 Business Benefits Realized Reduced manual input of metadata to 1 instance from: 8 different Hyperion planning applications 3 different PeopleSoft ledgers 3 HFM applications Streamlined the manner in which Planning and HFM applications QA environments are refreshed, from a day s effort to approximately an hour Flexibility for testing Visibility into the consistency (or lack of) amongst the hierarchies across financial platforms Ability to gather metrics relating to volume of metadata maintenance Man-hours for metadata maintenance reduced by approximately 85% 20

21 DRM Project Statistics Project team typically consists of: Project Manager 2 resources in ledger maintenance unit 1 full-time functional consultant 1 technical application developer Rollout has spanned two years with multiple phases lasting anywhere from two months (Essbase extracts) to nine months (Ledgers) Timelines are also impacted by competing financial system implementations across the Enterprise 21

22 DRM Statistics Metadata is managed currently by a single department based in the US and Singapore Currently use 4 main versions Versions are archived each month so there is a clear snapshot DRM houses 16 dimensions 64 hierarchies 155,000 members On average, 500 Moves, Adds and Changes are performed each month by maintenance unit, and approximately the same from the daily feed from PeopleSoft 22

23 Lessons Learned Successes: Metadata maintenance team was highly engaged through-out the project. They were well trained prior to going live because of their heavy involvement in building both hierarchies and exports. Planned the project in phases and established a well-defined timeline. Consultant expertise Opportunities: Rationalize trees and hierarchies prior to implementation. Gain an understanding of application functionality, e.g. webforms and sorting For new projects metadata creation needs to start in DRM rather than in the application (EPMA) Test, test and test again. 23

24 Future Plans for DRM Integration with HPCM New properties and new methods for metadata maintenance Further integrations with Essbase DRM upgrade Upgrade DRM to Upgrade servers for expected growth in user base DRM as the gold source of metadata Rationalize and make consistent 30 hierarchies Blend 4 separate versions into 1 Bring in 10 chartfields and 150 trees into DRM Implement DRG for enhanced governance and workflow 24

25 Presented with Customer Success: Oracle Data Relationship Management Postcards from the Front lines Nikki Verhoff Program Director, Data Governance Verizon Wireless Copyright 2014 Oracle and/or its affiliates. All rights reserved.

26 Postcards from the Frontlines Nikki Verhoff Data Governance, Program Director Copyright 2014 Oracle and/or its affiliates. All rights reserved. Oracle Confidential Internal/Restricted/Highly Restricted 26

27 Oracle DRM at Verizon Wireless Integration of DRM/DRG with a Data Governance Program Nikki Verhoff Verizon Wireless DG Program Director Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

28 Nikki Verhoff Data Governance Program Director Leading the implementation of an Enterprise Data Governance program at Verizon Wireless Data Governance Program Director, Chief Data Stewart, & Business Analyst Currently implementing Oracle DRM/DRG at Verizon Wireless 10+ years of managing Hyperion and Oracle BI and EPM applications 15+ years in Finance with a systems analysis background Speaker at Oracle Open World (2013), Kscope ( received award for Best First-Time Speaker), and 2014 NY Metro EPM events Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 28

29 Agenda The Case for Master Data Management & Data Governance How Oracle DRM/DRG aligns with Data Governance at VZW Specific DRM/DRG use cases Lessons learned so far Roadmap Questions & Wrap-up Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 29

30 About Verizon Wireless Verizon Wireless: The nation s largest and most reliable 4G LTE network million retail connections 72,500 employees 1,700+ retail locations $81 billion annual revenue (2013) Key Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 30

31 The case for governance: systems Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 31

32 The case for governance: processes Change managed through Redundant activities to implement change Relies on recipient s interpretation of change No control on timing of change No validation that the change is captured in all systems No accountability that the change is implemented correctly Results in Inconsistent Data Definitions & Errors in the Reports Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 32

33 The case for governance We re a data driven company: Have a robust Data Warehouse Do EPM / ERP / CRM / HCM / SCM / ETC. Use every Business Intelligence toolset And perform advanced analytics but unless we can manage what is going into the infrastructure and control what comes out, how can we ever trust we are doing anything correctly? Share Secure Enterprise Information Management {EIM} Govern Rationalize Consolidate Hierarchies Meta Data Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 33

34 How DRM aligns with Data Governance at Verizon Wireless Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 34

35 Oracle DRM & DRG Use Case Current Process for Master Data Management Silo d, Inconsistent, Inefficient Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 35

36 Oracle DRM & DRG Use Case Future Process for Master Data Management Accurate, Consistent, Efficient Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 36

37 Oracle DRM & DRG Use Case Data managed thru workflow process in DRM More efficient utilization of resources More transparency of processes DRM then sends the updates to target reporting systems in format they require (RDBMS tables, OLAP outlines, etc.). Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 37

38 Oracle DRM & DRG Use Case What are we using Oracle DRM for? Subject Area Hierarchies Nodes Properties Workflows B2B Accounts 9 700k Wireless Devices 7 40k Price Plans 3 195k Outlets 3 170k Geography 2 10k Carriers 1 5k Contract Types Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 38

39 Oracle DRM & DRG Use Case: Efficiencies Gained 10 Reference Tables 7 Systems 370 Fields Total 230 User Reference 160 DW User Reference 50 Fields 10 Hierarchies 40 Attributes Reference Table User Defined Reference Table System Defined Reference Table System Defined Reference Table User Defined Reference Table System Defined Reference Table User Defined Reference Table System Defined Reference Table Reference System Defined Table System Defined Reference Table System Defined 87% reduction of fields for reporting! Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 39

40 Lessons Learned Know your Business! DRM will not solve data issues alone! This requires understanding of the processes around the management of data Data management needs to be a business driven initiative not IT the business knows their data & processes Have a data governance structure in place, or be working on one get the right people, policies, & processes in place first! Expect change! Data governance / data management is not done with an expectation of BAU we are where we are because of BAU! Don t boil the ocean! Have a manageable scope & build on small successes to get continued buy-in Engage with an implementation partner, especially if you are inexperienced with DRM they will help get you up & running Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 40

41 What s Next? Roadmap for Data Governance MDM/DG is now embedded in all new reporting projects: DRM is the tool Migrate other subject areas into DRM: both workflows & MDM Explore how we can integrate DRM with other Data Governance tools (data definitions, issues management, data quality). Look for Enhancements Better integration with standard relational data models (Star Schema w/scd Type II dimensions) Improved performance w/larger dimensions Bulk uploads that perform Workflow validations Dashboard that provides metrics and status of workflow requests Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 41

42 Questions? Copyright 2014 Oracle and/or its affiliates. All rights reserved.

43 Copyright 2014 Oracle and/or its affiliates. All rights reserved. Oracle Confidential Internal/Restricted/Highly Restricted 43

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