1Capital Markets Day Berlin, December 11, 2013

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1 Capital Markets Day Berlin, December 11,

2 WI-FI Access CMD2013 Login 2013-ASse

3 CAPITAL MARKETS DAY 2013 Digitization Radical transformation into a digital publisher Berlin, December 11, 2013 Axel-Springer-Str. 65, Berlin Room Ernst Cramer, 19 th Floor AGENDA 1 Keynote Dr Mathias Döpfner, Chairman & CEO 2 DIE WELT & N24 Winning over the new generation Jan Bayer, President WELT Group and Printing 3 BILD From a daily paper to the daily companion in everyone's life Dr Andreas Wiele, President BILD Group and Magazines, Donata Hopfen, Managing Director BILD GmbH & Co KG 4 Trends and potentials in advertising Peter Würtenberger, Chief Marketing Officer 5 Broadening the Scope and Building on Market Leadership in Digital Dr Jens Müffelmann, Head of Electronic Media 6 StepStone Expanding market positions Ralf Baumann, CEO StepStone 7 SeLoger Fit for future growth Roland Tripard, CEO SeLoger 8 idealo past, present & future Dr Albrecht von Sonntag, Founder & Managing Director idealo 9 kaufda Building a global market leader in "research online buy offline" Christian Gaiser, Founder & CEO kaufda 10 Group Financials and Cost Management Dr Julian Deutz, designated CFO as of April Summary and outlook Dr Mathias Döpfner, Chairman & CEO

4 Disclaimer The following presentations, which have been issued by Axel Springer SE (the "Company"), comprise the written materials/slides for the Capital Markets Day of the Company, held on December 11, Whilst all reasonable care has been taken to ensure that the information and facts stated herein are accurate and that the opinions and expectations contained herein are fair and reasonable, no representation or warranty, express or implied, is given by or on behalf of the Company, any of its directors, or any other person as to the accuracy or completeness of the information or opinions contained in these presentations or of any oral information provided in connection therewith, and no liability, responsibility or obligation is accepted for any such information or opinions. These presentations contain forward looking statements which involve risks and uncertainties. The forward looking statements speak only as of the date of these presentations and include the Company s beliefs and expectations and the assumptions underlying them, which may or may not prove to be correct. These statements are based on plans, estimates and projections as they are currently available to the management of the Company. The actual performance and results of the business of the Company could differ materially from the performance and results discussed in these presentations. The Company undertakes no obligation to update or revise any forward looking statements or other information contained herein whether as a result of new information, future events or otherwise. These presentations do not constitute or form any part of any offer or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe for, any shares in the Company, nor shall it or any part of it nor the fact of its distribution form the basis of, or be relied on in connection with, any contract or investment decision in relation thereto.

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6 Keynote Capital Markets Day Berlin, December 11, 2013 Dr Mathias Döpfner, Chairman & CEO You can access the webcast of Mathias Döpfner s speech on our website 2 Keynote

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8 DIE WELT & N24 Winning over the new generation Capital Markets Day Jan Bayer, President WELT Group and Printing Berlin, December 11, December 11, 2013

9 Axel Springer acquires 100% of Germany s leading TV-news channel TV Channel News Production Website TV Advertising News Apps 3 December 11, 2013 The WELT Group: Most extensive weekly crossmedia reach in quality newspaper segment Crossmedia net reach (in m, per week) Source: b4p 2013-I; Basis: Readers per issue, users per week. 4 December 11, 2013

10 DIE WELT Online reaches more people than all of its direct competitors Unique visitors (in m, average per month 9M/13) Zeit SZ DW Source: AGOF internet facts December 11, 2013 Only two ad-revenue based quality TV news channels in Germany: N24 and n-tv Products N24 TV (news, magazine programmes, documentaries, talk shows) N24 Digital (website, apps) N24 Production (News P7S1) Ad sales (TV) n-tv TV (news, magazine programmes, documentaries, talk shows) n-tv Digital (website, apps) Founded 2000 by P7S1, MBO in by RTL Group Target group Male (14-49 years): 70.4% Ø Age of User: 50 Male (14-49 years): 68.7% Ø Age of User: 54 Source: AGF/GfK 2012, TV Scope 5.0, media control 6 December 11, 2013

11 N24 leading TV news channel but with catch up potential online Market share (in %) Unique visitors (in m, average per month 9M/13) N24 n-tv N24 n-tv TV Online Source: AGF/GFK , AGOF internet facts December 11, 2013 DIE WELT / N24: Perfect match for common digital future Changing customer needs New digital products Digital Innovation leadership Need for inventory of moving images Axel Springer acquires N24 MBO creates efficiencies Cost savings No. 1 news channel (adrevenue based) Need for expertise in digitization Combining Phase 1 Phase 2 Phase 3 Phase 4 8 December 11, 2013

12 High correlation of digital target group, with further growth potential Online 43% Male (14-49 years) 48% 40 Average Age 36 39% Net household income (>3 TEUR) 37% 46% Tertiary Education 44% Source: AGOF Internet facts , ACTA December 11, 2013 Quality Journalism at the core of all media channels TV Moving images Print Content Digital Quality Journalism Content & Moving images 10 December 11, 2013

13 Multichannel approach: First test successfully completed in 2012 Multichannel reporting: 2012 U.S. election campaign Print TV Online Media advertising Print coverage Trailers TV appearances Election blog (including analysis & background reports) 11 December 11, 2013 The German media landscape: DIE WELT / N24 most comprehensive multimedia coverage Digital Print Video ( ) ( ) Live TV 12 December 11, 2013

14 DIE WELT / N24 clearly ahead of competition Gross multimedia contact (in m, average per week) Source: AWA ma 2013 Online 9 (addition of weekly reach: daily and weekly newspapers, digital, TV) = gross multimedia contact 13 December 11, 2013 DIE WELT / N24 - a strategic investment in the future of quality journalism with major potential Multimedia future DIE WELT / N24 Moving image supplier for Axel Springer Video proficiency Live broadcast capability Digital skill Journalistic expertise Matching target group DIE WELT / N24 as the only leading quality news supplier available on all major channels N24 as the central moving image supplier for the brands and offerings of Axel Springer 14 December 11, 2013

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16 BILD From a daily paper to the daily companion in everyone s life Capital Markets Day Berlin, December 11, 2013 Dr Andreas Wiele, President BILD Group & Magazines Donata Hopfen, Managing Director BILD GmbH & Co KG BILD achieved three big successful expansions since its inception since 1986 since 1996 Frequency Expansion Topical Expansion Digital Expansion 2 BILD From a daily paper to the daily companion in everyone's life

17 Each expansion increased the reach of BILD significantly Frequency Expansion Topical Expansion Digital Expansion 12.2m readers 9.5m readers 10.9m readers m users m net reach Source: best for planning 2013 I, Basis: German-speaking population 14+; AGOF 1 Exclusive readers AUTO BILD incl. AB sportscars, allrad, autotest; COMPUTER BILD incl. CB SPIELE, AUDIO VIDEO FOTO BILD; SPORT BILD 2 User per month bild.de, autobild.de, computerbild.de 3 BILD From a daily paper to the daily companion in everyone's life 60% of the BILD readers read the newspaper before 10am % of readers BILD Night Morning Midday Evening Source: Buyer-analysis, BILD From a daily paper to the daily companion in everyone's life

18 BILD.de extended the consumption of BILD content into the afternoon and beyond % of readers BILD % of visits BILD.de Night Morning Midday Evening Source: BILD newspaper: Buyer analysis, 2011; BILD.de: Webtrekk, October 2013 (schematic illustration) 5 BILD From a daily paper to the daily companion in everyone's life Mobile usage expands the BILD brand into the early hours and late evenings % of readers BILD % of visits BILD.de % of visits BILDmobil Night Morning Midday Evening Source: BILD newspaper: Buyer analysis, 2011; BILD.de: Webtrekk, October 2013 (schematic illustration) 6 BILD From a daily paper to the daily companion in everyone's life

19 As a result, reading time of BILD digital is longer than of any competitors product Average usage minutes per visitor per month 45.0 min x1.8 x min 11.0 min BILD.de Spiegel Online FAZ.net Source: ComScore, September BILD From a daily paper to the daily companion in everyone's life BILD digital reaches a younger and more affluent audience Digital with younger audience Average age, in years Digital with higher income audience Net income per household, in - 15y + 25% ,565 2,400 2,821 3,004 Average Total Population Average Total Population Source: best for planning 2013 I; Basis: German-speaking population BILD From a daily paper to the daily companion in everyone's life

20 This successful digital expansion is driven by brand and editorial power Digital Expansion 1 Brand Power 2 Editorial Power BILD From a daily paper to the daily companion in everyone's life BILD is market leader in print and digital 1 Brand Power Daily Newspaper Reach in m Sunday Paper Reach in m Online Visits in m Mobile Visits in m Source: daily and sunday newspaper: MA reach 2013 II; Basis: German-speaking population 14+; online and mobile: IVW, average July 2013-October BILD From a daily paper to the daily companion in everyone's life

21 BILD has more female, young and educated readers than any other print medium 1 Brand Power Reach among women In m readers Reach among 14-29y In m readers Reach among readers with academic education In m readers % more female readers than the strongest competitors women s magazine Almost three times as many readers as the leading teen magazine 20% more academics than Germany s largest daily quality newspaper Source: MA reach 2013 II, Basis: German-speaking population BILD From a daily paper to the daily companion in everyone's life BILD is the only newspaper in the world reaching more people than the most successful TV-Show 1 Brand Power TV-viewers vs. readers In m BILD Wetten, dass..? Coronation Street The Sun Navy CIS WSJ 2.8 Sources: BILD reach: MA reach 2013 II; Wetten, dass..?: Total reach (+14 years) above 5 shows in 2013 ( ); WSJ reach: GFK MRI Media Release, Spring 2013; USA TV: Nielsen Television, TV Ratings for Primetime, BILD From a daily paper to the daily companion in everyone's life

22 Special edition BILD zur Wahl, 21 st of September 1 Brand Power 41m free copies delivered to all German households 22 advertisers Net advertising revenue > 10m 13 BILD From a daily paper to the daily companion in everyone's life BILD brand power enhanced digital growth thanks to the ongoing credibility of newspapers 1 Brand Power Adults regard newspapers as the most credible medium German population 14 years old and above 1 In % and even more young people think this way! German population years old 2 In % Newspapers 37 Newspapers 48 TV 31 TV 22 Radio 17 Radio 17 Internet 14 Internet 11 1 Source: ARD/ZDF longtime-study mass-communication, Source: JIM-study, BILD From a daily paper to the daily companion in everyone's life

23 With more than 500 reporters BILD has the strongest editorial department in Germany 2 Editorial Power Julian Reichelt, BILD s war reporter 15 BILD From a daily paper to the daily companion in everyone's life The new BILD office in Los Angeles provides news from 10pm to 6am 2 Editorial Power BILD Berlin: 6am to 10pm (CET) BILD Los Angeles: 10pm to 6am (CET) 16 BILD From a daily paper to the daily companion in everyone's life

24 BILD is the most quoted news brand in Germany 2 Editorial Power Quotation ranking in German opinion leader media Number of quotations, 1-9/ 2013 BILD / BamS 1,338 Spiegel 1,146 WELT/ WELT am S. 779 FAZ/ FAZ am S. 671 Süddeutsche 619 Handelsblatt 507 New York Times 403 Focus Wall Street Journal Tagesspiegel Wirtschaftswoche Zeit Guardian ARD Spiegel Online Financial Times Stern Source: Media Tenor quotation-ranking, most quoted media, 1-9/ 2013 #14 17 BILD From a daily paper to the daily companion in everyone's life BILD power allowed us to increase copy price to mitigate revenue effect of circulation decline Average BILD copy price development 1 In Source: IVW 2002 I 2013 II 1 weighted average of copy prices by circulation per regional edition (Germany, retail only). Since 2012 II including epaper. Since 2013 I BILD/ B.Z. Berlin Brandenburg total & BILD/ B.Z. Germany total 18 BILD From a daily paper to the daily companion in everyone's life

25 The ongoing strategy for the BILD portfolio Continue and strengthen high-quality journalism Retain and grow the leading position on all platforms Optimize product, processes and profitability Drive growth by innovation and brand extension Establish paid content 19 BILD From a daily paper to the daily companion in everyone's life How do we grow? Premium Today Schematic illustration Tomorrow 20 BILD From a daily paper to the daily companion in everyone's life

26 BILD.de s user base is growing Unique User in m Jan. 10 May 10 Sept. 10 Jan. 11 May 11 Sept. 11 Jan. 12 May 12 Sept. 12 Jan. 13 May 13 Sept. 13 Source: AGOF 21 BILD From a daily paper to the daily companion in everyone's life As innovation leader BILD.de regularly establishes new products for new target groups BILD From a daily paper to the daily companion in everyone's life

27 Photo-upload community 1414 launched in September 2013 Best mission triggered 38k photo uploads in three days Apps for ios and Android as well as a new online presence BILD sends 1414-reporters on so-called missions with specific tasks Missions are incentivized with prizes 23 BILD From a daily paper to the daily companion in everyone's life How will we grow further? Premium? Today Schematic illustration Tomorrow 24 BILD From a daily paper to the daily companion in everyone's life

28 We grow with BILDplus, our premium segment Premium Today Schematic illustration Tomorrow 25 BILD From a daily paper to the daily companion in everyone's life On June 11 th we launched BILDplus 26 BILD From a daily paper to the daily companion in everyone's life

29 Why did we introduce paid content? 27 BILD From a daily paper to the daily companion in everyone's life BILDplus is a revolution for the media industry in Germany Establishing a payment culture for editorial content online and shifting the free paradigm of the internet Objectives BILDplus Retaining BILD s leading position across all platforms Establishing a BILD brand subscription; supporting BILD s total circulation Replicating second revenue stream as in the offline world 28 BILD From a daily paper to the daily companion in everyone's life

30 Guiding principles Commoditized news are free Added value has a price This is Plus Stories that only BILD can tell Content that is unique to BILD Content with a clear added value All App-Products 29 BILD From a daily paper to the daily companion in everyone's life Premium content is labelled with the BILDplus logo on the homepage 30 BILD From a daily paper to the daily companion in everyone's life

31 BILDplus content is fully accessible for active subscribers 31 BILD From a daily paper to the daily companion in everyone's life How do we bundle and price? 32 BILD From a daily paper to the daily companion in everyone's life

32 BILDplus brand subscription: The reader pays only once and uses all BILD premium products Smart TV BILD.de BILD.de Tablet Apps Mobile Portal BILD.de Smartphone Apps Print 33 BILD From a daily paper to the daily companion in everyone's life There are three BILDplus bundles 4.99 per month st month 9.99 per month st month st month per month 34 BILD From a daily paper to the daily companion in everyone's life

33 BILDplus supports BILD s circulation and combines the online and offline worlds BILDplus sells newspapers 35 BILD From a daily paper to the daily companion in everyone's life BILDplus supports BILD s circulation and combines the online and offline worlds BILDplus sells newspapers BILD newspaper gives access to BILDplus Day pass on page three of every paper 36 BILD From a daily paper to the daily companion in everyone's life

34 The print innovation: With the new inkjet technology BILD individualizes every single copy Individualized day pass for BILDplus Lottery: individualized illustrations for sweepstakes and games Individualized winning code for advertising clients 37 BILD From a daily paper to the daily companion in everyone's life BILDplus customers can opt for BUNDESLIGA bei BILD, which launched in August 2013 BUNDESLIGA bei BILD 4.99 p. month 9.99 p. month p. month p. month 38 BILD From a daily paper to the daily companion in everyone's life

35 On all channels: BUNDESLIGA bei BILD BILD.de Online Smart TV Integration BILD.de Tablet-App Bundesliga Smartphone-App Integration BILD Smartphone App & BILD.de mobile portal Print 39 BILD From a daily paper to the daily companion in everyone's life O 40 BILD From a daily paper to the daily companion in everyone's life

36 How did it start? 41 BILD From a daily paper to the daily companion in everyone's life Proof of concept 1: Our technology is working smoothly Checkout Offerpage Login Payment Thank you 42 BILD From a daily paper to the daily companion in everyone's life

37 Proof of concept 2: Editorial content triggers BILDplus sign ups Source: BILD Internal analysis Since Launch 76% of sign ups were triggered by content (Web/Wap) 43 BILD From a daily paper to the daily companion in everyone's life Proof of concept 3: Following the introduction of BILDplus, BILD.de s reach is stable Unique User in m Introduction of BILDplus on June 11th February March April May June July August September Source: AGOF 44 BILD From a daily paper to the daily companion in everyone's life

38 Proof of concept 4: before BILDplus we did not know who our readers were 45 BILD From a daily paper to the daily companion in everyone's life Now we know our clients and we keep them 46 BILD From a daily paper to the daily companion in everyone's life

39 THE ultimate proof of concept: The numbers! Subscribers in thousand 152,493 fully paying subscribers after 6 months June August September October November December 5th Source: BILD Digital BI Web, mobile, app, subscribers / bundles Deutsche Telekom AG & Vodafone, no trial users 47 BILD From a daily paper to the daily companion in everyone's life Compared to international paid content best practices, BILDplus hit a strong start Digital reach at start of paid content model Number of digital subscriptions after the first 6 months 14.0m 8.2m 43.9m 6.4m 1.1 % 0.6 % 0.7 % 0.8 % Unique Users 1 152k Digital Subscriptions Unique Users 2 47k Digital Subcriptions Unique Visitors 3 324k Digital Subcriptions 4 Unique Visitors 5 Jun 2013 Dec 2012 Feb 2011 May k Digital Subcriptions 6 1) AGOF, June 2013; 2) AGOF, December 2012; 3) Comscore February 2011, received from Poynter, published 01/25/2012; 4) Digital Subscriptions received from New York Times Online, published 10/21/2011 5) Comscore, May 2010, received from Techcrunch, published 11/02/2010; 6) Digital Subscriptions, received from paidcontent, published 11/02/ BILD From a daily paper to the daily companion in everyone's life

40 We met and even outperformed market expectations W&V If one to two percent of the users paid, it would work. In the case of BILDplus, this would roughly be thousand paying subscribers. 2 1) Interview with media expert and CEO of Kircher & Robrecht, Marco Olavarria, August 8th, ) Werben & Verkaufen, 41/2013, Hoffen auf den Erfolg von Springer s Paywall 3) Kirchner + Robrecht GmbH management consultants, August BILD From a daily paper to the daily companion in everyone's life We have met our goals Establishing a payment culture for editorial content online and shifting the free paradigm of the internet Objectives BILDplus Retaining BILD s leading position across all platforms Establishing a BILD brand subscription; supporting BILD s total circulation Replicating second revenue stream as in the offline world 50 BILD From a daily paper to the daily companion in everyone's life

41 Goals for next year Continuing the establishment of paid content online Maintaining market leadership on all channels Growing video reach 2014 Strengthening innovation leadership 51 BILD From a daily paper to the daily companion in everyone's life

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43 Trends and potentials in advertising Peter Würtenberger, Chief Marketing Officer Axel Springer Capital Markets Day, December 11, 2013, Berlin Agenda 1. Experiences and learnings from the Silicon Valley 2. Highlights 2013 and Outlook Top market positions 2 Changes and trends in advertising

44 3 Changes and trends in advertising The Silicon Valley s ecosystem Start Ups Stanford University International Talents Venture Capital 4 Changes and trends in advertising

45 Top learnings from the Silicon Valley CULTURAL LEARNINGS Technology Entrepreneurship Attitude towards failures Sharing Ideas Speed to Market Employee motivation Mix, match & reassemble Physical proximity despite digitization Simplicity and usability Think big, scale big 5 Changes and trends in advertising Top trends from the Silicon Valley BIG TRENDS Mobile + Social taking over Contributor Journalism Content Aggregation Online-Offline Integration Sharing Economy Internet of Things Mobile Payments Big Data Monetization Education Technology Working in the cloud / SaaS 6 Changes and trends in advertising

46 Project Outcomes Management Summit in the Silicon Valley Alliance with Stanford University Joint venture for Axel Springer Plug and Play Accelerator Investment in Pixlee Start up wave within Axel Springer Google commercial deal Cultural change within Axel Springer Digital knowhow transfer across all business lines Continuation of the Silicon Valley Fellowship Program 7 Changes and trends in advertising Agenda 1. Experiences and learnings from the Silicon Valley 2. Highlights 2013 and Outlook Top market positions 8 Changes and trends in advertising

47 Marketing Highlights 2013 BILD zur Wahl Election Special Distribution to more than 40 million households one day before the elections BILD Bundesliga Non-Stop Football Bundesliga 24 hours a day available online, mobile, tablet, smart TV and print Already 40 minutes after the final whistle Augmented Reality New Newspaper Experience DIE WELT came alive on 06/09/13 as first daily newspaper to use augmented reality 9 Changes and trends in advertising Strategic multimedia co-operation 360 success story for SEAT 10 Changes and trends in advertising

48 Digital advertising trends at Axel Springer Media Impact 2014 Mobile Advertising Native Advertising Video Advertising Social Advertising Real Time Bidding 11 Changes and trends in advertising Growing mobile ad market 12 Changes and trends in advertising

49 New revenue streams with native advertising Higher advertising prices through premium approach and content expertise Better user experience and greater engagement with advertisement Source: BI Intelligence, Changes and trends in advertising Maximum monetization of ASMI s video inventory 100% 80% 60% 40% Strategic video development 2014 Cross Device Rotation: Mobile, tablet and smart TV target groups are merged and generate attractive reach Clips can be played out across all terminals Additional reach of desirable target groups Cross device reach: 19.4 mio. views/month* Online: Ø 14.5 m views/month Mobile: Ø 3.1 m views/month SmartTV: Ø 1.8 m views/month 20% New advertising formats in 2014 in order to meet growing demand for video advertising 0% Jan.13 Mar 13 May 13 Jul 13 Sep 13 not utilized utilized Increased reach and more video inventory through Organic growth across Axel Springer portfolio Co-operations / third party marketing *Source: Own specification, smartad Server, online inventory 14 Changes and trends in advertising

50 Growing revenue with social advertising Growth of social ad revenue in US (in US$ billions)* Axel Springer social media: > 1.5 million Facebook fans % Native Display Social Display Social Native CAGR: 22.9% Social Display CAGR: 16.1% *Source: BIA/Kelsey, 04/ Changes and trends in advertising Real Time Bidding: Google commercial deal Share of RTB-based revenue in total display revenue* In % Google AdExchange co-operation: Co-operation to establish programmatic ad selling at Axel Springer Media Impact (starting 2014) Advertisers can bid on Google's AdExchange on standard ad formats of ASMI portals (web and mobile) Real-time-auctions address additional customers and can beat directly sold ASMI long-tail campaigns if CPM is higher Premium advertising spaces and special formats will only and exclusively be sold by ASMI *Source: IDC, Real-Time Bidding in the U.S. and Western Europe ; Oct Changes and trends in advertising

51 Agenda 1. Experiences and learnings from the Silicon Valley 2. Highlights 2013 and Outlook Top market positions 17 Changes and trends in advertising ASMI has increased it s share in the overall set of print, reaching 1 billion gross* ASMI s print share** (incl. MVG/Marquard) Newspapers Magazines * Source: Nielsen Media Research, Jan-Dec **Source: Nielsen Media Research, Jan.-Oct Changes and trends in advertising

52 ASMI has increased it s share in the relevant set of print * +3.1% +1.5% *Source: Nielsen Media Research (excl. media advertising), incl. BILD für ALLE 2012 / BILD zur Wahl 2013, Jan.-Oct. 2013, in % 19 Changes and trends in advertising ASMI s top positions in digital AGOF Online Marketers Ranking (Unique Users in millions)* AGOF Mobile Marketers Ranking (Unique Users in millions)** * Source: AGOF internet facts , time-lapse: Single month **Source: AGOFmobile facts 2013-II 20 Changes and trends in advertising

53 The biggest media highlight in 2014 Must-have special edition distributed to all German households shortly before the first game! BILD zur WM Top Facts: BILD will get Germany ready for the biggest sports and media event of the year Free circulation to more than 40 million households BILD reaches everybody, everywhere! 21 Changes and trends in advertising

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55 Broadening the Scope and Building on Market Leadership in Digital Capital Markets Day Berlin, December 11, 2013 Dr Jens Müffelmann, Head of Electronic Media AGENDA 1 Overview Digital Media 2 Broadening the Scope Early Stage 3 Building on Leadership Later Stage 4 Classifieds StepStone 5 6 Ralf Baumann idealo 7 8 Dr Albrecht von Sonntag SeLoger Roland Tripard kaufda Christian Gaiser Broadening the Scope and Building on Market Leadership in Digital

56 AGENDA 1 Overview Digital Media 2 Broadening the Scope Early Stage 3 Building on Leadership Later Stage 4 Classifieds StepStone 5 6 Ralf Baumann idealo 7 8 Dr Albrecht von Sonntag SeLoger Roland Tripard kaufda Christian Gaiser Broadening the Scope and Building on Market Leadership in Digital Axel Springer about a decade ago With regard to electronic media, Springer is completely underdeveloped.... the chaotic web-sandbox of Springer... Europe s largest press conglomerate a mere internet midget. At least they have a strategy now. May 1999 May 2000 October Broadening the Scope and Building on Market Leadership in Digital Capital Markets Day 2013

57 Axel Springer today Springer achieves record with digital media. Axel Springer s become a bright spot in a European media landscape... Springer s route is radical, no doubt. But it s also the right one. March 2013 April 2013 August Broadening the Scope and Building on Market Leadership in Digital Capital Markets Day 2013 Digital reach today European media peers unique visitors in m Source: comscore top 100 properties Europe, Oct Broadening the Scope and Building on Market Leadership in Digital

58 Digital reach compared to 2012 European media peers unique visitors in m Growth % % % % % % % % % Source: comscore top 100 properties Europe, Oct 2013 compared to Oct Broadening the Scope and Building on Market Leadership in Digital Digital Media: top-line / bottom-line Revenue in m EBITDA in m 9M 9M , M 9M M 9M Consolidated figures, based on Annual Reports, 9M based on Q3 Reports Broadening the Scope and Building on Market Leadership in Digital

59 AGENDA 1 Overview Digital Media 2 Broadening the Scope Early Stage 3 Building on Leadership Later Stage 4 Classifieds StepStone 5 6 Ralf Baumann idealo 7 8 Dr Albrecht von Sonntag SeLoger Roland Tripard kaufda Christian Gaiser Broadening the Scope and Building on Market Leadership in Digital Digital media focus Early Stage Broadening the Scope Later Stage Building on Leadership Broadening the Scope and Building on Market Leadership in Digital

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