Media Kit Pitch-Marketing +++ Branding +++ Lead-Genertation +++

Transcription

1 +++ Pitch-Marketing +++ Branding +++ Lead-Genertation +++ ss y ibusineivesummar Execut JAHR GANG AUSG JULI ABE 13/14 TREN DER DLETTER EXKL USIV s übrig NESS-PREM IUM-MITG LIEDE nes : lt haben tiert gefeh g garan n Vortra im letzte kten, die Big-Data-Fa e Seit alys ll Wie schne lgreiche n für erfo itik lpol Szenarie -Persona Agentur tch: Alles wird für Landkarte e eines ten Träum n feuch l Life Die siebe l aufstellen: Das 6 report Branchen se bei IT- die Akqui enthüllt: 8 18 Otto n: en müsse ders fürcht ig beson ler künft Onlinehänd land enz aus Konkurr 16 Online-Mar ekt von Proj Collins- che Wen deuts : ternehmen und TK-Un 14 keteers: ng vs. Rea Fallstricke globa rketing lisierung Arbeiten: Marketi 3 l-media-ma n ihr Socia iona Internat mobiles it 2016 Telearbe Studie 3 -Watch: ng Technology d Computi Wie Marke dor für klungskorri ntwic hscreen ler nen-kil lkampag Branchen-E zum Touc Social Clou n: f werde n stump virale Waffe Zehn Vira Datenan Produkt-Wa R kunft ei bleibt: SEO zur Zu Trends Siebenbildes fs Bee ru 20 Was von FÜR IBUSI 22 dem Aus ITK Advertisements +++ Newsletter +++ Permission-Marketing +++ Sponsoring +++ Webin Media Kit 2015

2 ibusiness - Knowledge Portal and Trend Scout We do not just sell ad space We find solutions. In your business, you do not just sell products or invoice billable hours you offer your clients solutions, as we do. We know perfectly well that you do not need advertising space, newsletter slots, or a few square centimetres in a browser window, but solutions that reach and engage your clients. We gladly advise you on the most effective solutions to meet your ongoing communication objectives. ibusiness is best suited to support your business in the three adjoining main areas: And should you have an objective for which you cannot find the answer to in this Media-Kit, we will readily work with you to design an innovative solution for your business. I look forward to our conversation! Yours sincerely Branding Is your goal to increase your brand awareness across the German-speaking digital sector? Would you like to convey your know-how on specifi c topics or position your company as an interesting employer? Online and media, as well as event, topic or keyword sponsoring are highly suitable for this purpose. Lead Generation Is your mission to generate new leads and win new clients? Fill your sales funnel with top-class B2B leads generated via webinars, white paper or permission marketing campaigns. Billing via the sales / marketing budget. Optional by flat rate, CPM, or on a performance basis. Pitch Marketing Be in the relevant set and create awareness for your company s product or service when the decision maker calls for a pitch! The ibusiness dossiers and poster series are specifi cally designed for this purpose. Thanks to microtargeting, the facts reach the right person in the target company at exactly the right time. Page 2

3 Big-Data-Fakten, die im letzten Vortrag garantiert gefehlt haben: 10 Datenanalyse Szenarien für erfolgreiche Wie schnell virale Waffen stumpf werden: 2 12 Agentur-Personalpolitik Zehn Viralkampagnen-Killer Produkt-Watch: Branchen-Entwicklungskorridor für mobiles Arbeiten: 3 14 Alles wird zum Touchscreen Studie Telearbeit 2016 Technology-Watch: Die sieben feuchten Träume eines Online-Marketeers: 3 16 Social Cloud Computing Marketing vs. Real Life Wie Marken ihr Social-Media-Marketing global aufstellen: Fallstricke enthüllt: 6 18 Internationalisierung Das Collins-Projekt von Otto Landkarte für die Akquise bei IT- und TK-Unternehmen: Wen deutsche Onlinehändler künftig besonders fürchten müssen: 8 22 Branchenreport ITK Konkurrenz aus dem Ausland Table of Contents About The Publisher...2 Target Audience...4 Technical Data General Terms and Conditions ibusiness Team Products: ibusiness dossiers are monothematic special issues on e-commerce topics, aimed at highly specific target groups Best suited for: Pitch-Marketing Branding Lead Generation Webinars are a highly efficient way to demonstrate your expertise and generate sales leads Best suited for: Pitch-Marketing Branding Lead Generation Permission marketing campaigns directly address specific target groups ideal for sales and event marketing Best suited for: Pitch-Marketing Branding Lead Generation Online and newsletter advertising steadily conveys your brand s message to ibusiness s audience...23 Best suited for: Pitch-Marketing Branding Lead Generation ibusiness posters illustrate market figures via rankings and infographics optimal for office walls and the best way to keep the key facts in every decision maker s sight Best suited for: Pitch-Marketing Branding Lead Generation White paper campaigns on ibusiness put your knowhow into action and generate sales leads Best suited for: Pitch-Marketing Branding Lead Generation ibusiness ExecutiveSummary JAHRGANG 24 JULI 2014 AUSGABE 13/14 DER TRENDLETTER EXKLUSIV FÜR IBUSINESS-PREMIUM-MITGLIEDER Was von SEOs übrig bleibt: Sieben Trends zur Zukunft eines Berufsbildes Seite 20 Service Marketing. The PremiumPlus membership forms the basis for your comprehensive marketing strategy and online presence on ibusiness.de Best suited for: Pitch-Marketing Branding Lead Generation ibusiness Executive Summary. The printed Executive Summary version of ibusiness content efficiently conveys exclusive campaigns to our premium members Best suited for: Pitch-Marketing Branding Lead Generation Page 3 Pitch Branding Leads

4 Audience Analysis: Company Types ibusiness Audience: Distribution by Company Type Industry/Trade/ Commerce 48% Education / Press / Other 7% Agencies 45% Number of cases N = Roughly every other ibusiness subscriber comes from client side businesses and organisations For over two decades ibusiness has been analysing digital business, future market drivers and emerging trends in interactive media. No other medium specialised in this industry sector that early on. Since then, ibusiness has confirmed its claim as the trend scout of choice for top executives in the German-speaking digital economy. ibusiness keeps decision makers up to speed via cross-media information web, mobile, and print through in-depth researched future analyses, including case-study scenarios and recommendations for action. The strategic orientation of ibusiness results in an active audience of over 40,000 registered, executive decision makers from: the client side: businesses and organisations, including small to medium-size enterprises, across industry, trade and brands; the agency side: digital service providers and agencies. ibusiness offers reliable decision support to both groups to secure their investments. Thus, ibusiness is where clients and agencies meet: both parties actively use its services and products to obtain meaningful and accurate market information. Page 4

5 Audience Analysis: Industry Affiliations ibusiness Audience: Distribution by Industry Affiliation 35,4% ICT Telecommunications, IT, consumer electronics and the electrical industry constitute the largest audience group, accounting for over a third (35,4%) of ibusiness s total client side audience. 16,1% 13,9% 12,3% Trade Media Leisure At 16.1% (6,144 companies), trade and retail represent the second most extensive group amongst the total audience of 40,000 registered ibusiness subscribers. This above-average figure positively reflects ibusiness s strong commitment to e-commerce topics. 5,9% 8,7% 4,7% Industry Brands/Fashion/ Lifestyle Financial services 3,1% Government Number of cases N = An above-average percentage of ibusiness s client side audience comes from companies and organisations in strongly online-oriented sectors The third strongest group on the client side is composed of companies from across print media and publishing industry, including on-line, newspaper, magazine and book publishers, as well as TV, fi lm and video producers and distributors. Arts and culture, museums, dining, tourism and travel, sports, as well as education are grouped here under Leisure. The analysis shows that among brands, companies that primarily subscribe to ibusiness are active in fashion, pharmaceuticals & cosmetics, food & beverage, and jewellery. Page 5

6 Audience Analysis: Company Sizes ibusiness Audience: Distribution by Company Size (per number of employees) ibusiness Audience: Distribution by Company Turnover Industry/Trade/Commerce Agencies Industry/Trade/Commerce Agencies Over 1,000 19% 2,4% Number of cases N = Over 100 mio. euros 25% 5,5% Number of cases N = Up to 1,000 6,6% 3,9% mio. euros 5,6% 2,3% Up to 250 1,1% 7,5% 6-20 mio. euros 8,5% 4,9% Up to 50 12,1% 11,4% Up to 20 19,6% 28,9% 1-5 mio. euros 17,3% 18,8% Up to 5 30,4% 45,9% Up to 1 mio. euros 43,7% 68,5% Agency side, the majority of ibusiness s audience comes from small to medium-sized businesses, a figure that reflects the usual market share within the digital business sector. Across client side businesses and organisations, the analysis also confirms that specifically large corporations frequently make use of ibusiness products and services. Thus, the distribution by company size shows that 20 percent of ibusiness s client side audience is employed in companies with over 1,000 employees, and 25 percent in companies that generate over 100 million euros in annual turnover. Page 6

7 Audience Analysis: Position Within the Company ibusiness Audience: Distribution by Department and Position Within the Company Due to its strong analytical focus on trends driving the future of digital and converging markets, ibusiness is of high interest for target audiences who need access to strategic information. Industry/Trade/Commerce Agencies The distribution by position within the company mirrors ibusiness s audience structure: Board of directors/ Supervisory board Management IT/EDP Product management/ Bus. Dev./Sales 43,9% 6,1% 2,6% 8,5% 5,4% 0,8% 3,1% 60,6% amongst business and organisations, half (50%) of ibusiness s client side audience occupies senior management positions: board directors, supervisory board members and general managers; on the agency side, the percentage of top executives constitutes two-thirds (66%). Marketing/PR/ Advertising Internet/e-Commerce 27,9% 5,5% 24,3% 3,1% As the Internet is an essential marketing tool for many companies, approximately one quarter (24,3%) of ibusiness s audience is in charge of marketing and PR. Departments within the company 5,4% 2,6% Number of cases N = Half of ibusiness s client side audience and two-thirds on the agency side are general managers, board directors and members of supervisory boards Page 7

8 Audience Analysis: Budget Responsibility Total 85% ibusiness Audience: Distribution by Budget Responsibility Industry/Trade/Commerce I decide alone Mainly responsible for the decision Highly involved in the decision process Involved in the decision preparation Not involved in the decision process 21,2% 23,9% 23,9% 16% 15% Agencies 8,1% 10,7% 17,5% 33,4% 30,3% Number of cases N = Total 89,3% As reflected in the analysis, the majority of ibusiness s client side audience is constituted of senior executives. Thus, their decisions naturally have strong influence on the company budget. Other than senior executives, the distribution by budget responsibility reveals another client side group that also influences purchasing decisions: of the total 85 percent involved in the decision-making process, 69 percent of this segment is strongly involved in the decision process, mainly responsible or decides alone. Agency side, purchasing decisions are made by about 90 percent of ibusiness s audience, whereby 81.9 percent of this audience segment has strong influence on the decisionmaking process. A clear majority of ibusiness s audience carries budget responsibility: 85 percent client side and 90 percent agency side Page 8

9 Audience Analysis: Budget Responsibility by Budget Size ibusiness Audience: Distribution by Budget Responsibility by Budget Size Of those responsible for budgets on the client side, roughly every tenth ibusiness subscriber makes decisions on budgets above the million euro threshold; on the agency side, this fi gure is one in twenty. Industry/Trade/Commerce Over 1 mio. euros 8,9% Agencies 5% Number of cases N = Budgets for digital projects generally lie within the lower to upper fi ve-digit range. Thus, the decision-making authority by budget size naturally lies within this same range on both sides of the spectrum. Up to 1 mio. euros Up to 500,000 euros Up to 250,000 euros Up to 100,000 euros Up to 25,000 euros 21,5% 5,9% 0,9% 9,9% 3,7% 1,3% 9,4% 18,5% 20,1% 27,6% Almost every tenth decision maker from client side businesses and organisations is responsible for an annual budget of over one million euros Furthermore, the analysis shows that digital project decision makers who read ibusiness also manage big project budgets on both agency and client sides. Approximately every 5th agency decider and more than every 4th decider oft he client side decides on annual budgets of more than 100,000 euros. But you can also reach very large budgets via ibusiness: Every 11th of the ibusiness audience on client side have a budget authority of a million euros and more. In total, ibusiness s audience decides on investments that amount to approximately 10 billion euros per year. Page 9

10 ibusiness Dossier - The E-Commerce Theme Books E-Commerce special topics by the ibusiness desk are published in the "ibusiness Dossier" series. They each deal with one special subject. The recipients are decision-makers in online trading, including the top 1,000 German E-commerce traders as well as executive agencies. For each issue, the publisher compiles a free distributor list based on the respective topic for recipients known by function and position. Further copies are supplied at the main E-Commerce events, following a targeted approach. In addition to ad placements, on request, ibusiness offers a combination of adverts and lead generation with the PDF format of the Dossier. Thus, every time the E-Commerce Dossier is downloaded, a qualified lead is generated for you. Print run: Ex. Top online shops: Ex. Circulation: Additional online shops: Ex. Premium members: Ex. Trade events: Ex. Your own special feature as "copy in a copy": If you would like to explain a complex topic, relevant to your core competencies, in more detail to your potential customers, you can sponsor a special feature on the topic of your choice. Your special feature (minimum: 8 pages) will appear as stand-alone copy in the copy. This way you reach a top-class target group of Dossier readers and, in addition, you can use this as a special edition or PDF as additional advertising material for trade shows, road shows or when visiting customers. You receive a title page containing your topic and sponsoring, logo placement on each page in the page curl, as well as a 1/4 4c page as the final page. You receive 1,000 special feature copies for free distribution and additional copies can be ordered at run-on price. Own company dossier: For larger-scale communication requirements, this special feature can also be produced more comprehensively as a separate dossier. Page 10 Pitch Branding Leads

11 ibusiness Dossier Series: Publication Dates and Deadlines Publication (available in German only) Dossier 1 "Prozessoptimierung für Onlineshops" (Process optimization for online shops) Lowering the rate of returns, making internal processes more efficient. Optimizing marketing budgets, minimizing storage costs and shortening delivery times. Developing and implementing SEA bid strategies, developing customer-specific payment mixes. Reducing response times for customer inquiries, improving service, speeding up shop performance. Dossier 2 "Daten-Commerce" (Data commerce) Data-driven e-commerce solutions, big-data strategies, CRM, ERP, SAP. How to cope with huge amounts of data, how to separate relevant and irrelevant data. Specifying and implementing real-time analyses and data strategies. Implementing data analyses for small shops including the best and most cost-effective tools and vendors. Dossier 3 "Kundengewinnung und Kundenbindung im E-Commerce" (Customer acquisition and customer loyalty in e-commerce) Where to find and how to convert new customers. Revenue growth through customer loyalty: Coupon /voucher strategies and newsletter campaigns with added value. Service and consultancy on the website, usability optimization. Self-service solutions and real-time customer help via chat and Hotline. Brand building, Customer Journey, CRO, UX. Identifying relevant marketing channels and using these optimally. Customer loyalty via social media. Dossier 4 "Automatisierung" (Automation) Identifying fields and identifying and implementing automation strategies. Using automation to free up manpower. Choosing and integrating marketing suites. Automatic marketing strategies: Real-time bidding, SEA. Personalized newsletters and automated pricing. Customer communication. Limits of automation: When humans are irreplaceable. For now. Booking by Data submission by Publication on Page 11

12 ibusiness Dossier Series: Formats and Rates 1/1 page Print space: 177 x 240 mm Bleed: 215 x 277 mm 1/2 page Print space: 177 x 118 mm Bleed: 215 x 136 mm 1/4 page Print space: 177 x 57 mm Bleed: 215 x 75 mm Title sponsor Bleed: 215 x 60 mm Title sponsor (bleed WxH: 215 x 60 mm + 3 mm trim on each side, dossier only) Cover (print space WxH: 177 x 240 mm, bleed WxH: 215 x 277 mm + 3 mm trim on each side) v v 1/1 page (print space WxH: 177 x 240 mm, bleed WxH: 215 x 277 mm + 3 mm trim on each side) v 1/2 page (print space WxH: 177 x 118 mm, bleed WxH: 215 x 136 mm + 3 mm trim on each side) v 1/4 page (print space WxH: 177 x 57 mm, bleed WxH: 215 x 75 mm + 3 mm trim on each side) 720 v ibusiness Service Provider Directory (logo 40 x 20 mm, text max. 350 characters, company address) Leads PDF-Download (per Lead) Special section sponsoring of the Dossier (minimum volume: 8 pages)/ own Dossier (minimum volume: 32 pages). Per print page: 350 v 50 v 950 v Page 12

13 ibusiness Posters: e-commerce Online shops in Germany, Austria, Switzerland and Europe Each poster depicts the ranking by turnover by country of the top 100 largest online shops in Germany, Switzerland and Austria and in the whole of Europe. Publication: Print run, per poster: Ex. Circulation: Premium members, each: Ex. Local online shops, each: Ex. Distribution copies, each: Ex. PDF-Downloads, each: ca Ex. Page 13 Pitch Branding Leads

14 ibusiness Posters: Agency rankings Internetagentur-Ranking (Internet-Agency-Ranking) Performance-Marketing-Ranking Publication: Print run: Ex. Circulation: Premium members: Ex. Advertisers: Ex. Professional organizers: Ex. The ranking of the largest German internet agencies, by fee revenue, is taking place in cooperation with the BVDW, Horizont and W&V for the 15th time. The top 200 ranked companies will be listed at ibusiness on the only and official poster about the ranking. For many customers, the ranking has provided essential basic information for pitch invitations, for over a decade. Because, in the end, the size of an agency is not the decisive factor, but rather whether the customer and his project and budget are suited to the agency. Publication: Print run: Ex. Circulation: Premium members: Advertisers: Distribution copies: Ex Ex. 500 Ex. In the run-up to the dmexco, the ranking of the German performance marketing agencies will be published. Ranking is performed by overall billing in 2014, i.e. the total amount of budget managed for customers including creation, services and media. ibusiness has been collecting data for the internet agency ranking - the industry benchmark - for 15 years. We are now setting a comparable yardstick for the field of online advertising with the "Performance Marketing" ranking. Transparency is an essential basic information for pitch invitations for the industry and for many customers. Distribution copies are handed to interested trade visitors at tradeshows and congresses. All posters are also available as downloads (PDF with links to advertisements). For detailed information about ibusiness posters, please see or contact your media consultant. Page 14 Pitch Branding Leads

15 ibusiness Posters: Agency rankings Publication: Print run: Ex. Circulation: Premium members: Ex. Advertiser: Ex. Professional organizers: Ex. Top 100 SEO The main German-speaking SEO service providers. Who are the main German SEO agencies? Together with its partners BVDW, Sistrix and Suchmaschinentricks, ibusiness publishes an online overview of the main German-speaking SEO service providers four times a year. Additionally, the ibusiness SEO/SEA poster is published once a year. The selection of the agencies is based on the industry visibility index of the companies. This index is determined by ibusiness in combination with the company s position in Google with regard to SEO relevant keywords. In addition, the visibility at industry events as well as any seals of approval/quality of the companies is taken into account for the index. The 100 companies with the highest level of visibility are included in the top 100 list of SEO companies. In addition: Agency rankings, online The agency rankings and listings on the ibusiness posters are extended online at ibusiness.de. The cross-media concept ensures additional coverage: For example, for the internet agency ranking (IAR), the online ranking at ibusiness. de/iar or de recorded 110,000 direct online views. The ibusiness.de/seo website, where the SEO listing can be accessed, has several thousands of views per month. The basic entry including revenue information etc. (excluding address and link) is free of charge for online rankings. You can extend the information displayed in the ibusiness ranking and listings with the following elements: Logo for the duration of the ranking*: 390 Euro Link to own website: Via the Premium Plus membership (690 Euro/ year, applies to all rankings) Link to ibusiness service provider profile including complete contact address: Via the Premium Plus membership (690 Euro/year, applies to all rankings) *IAR and performance marketing: 1 year; SEO listing: 3 months Distribution copies are handed to interested trade visitors at tradeshows and congresses. All posters are also available as downloads (PDF with links to advertisements). For detailed information about ibusiness posters, please see or contact your media consultant. Page 15 Pitch Branding Leads

16 ibusiness Posters: Additional topics Messeplaner dmexco 2015 (Exhibition Guide & Planner) ELearning Anbieter (e-learning Providers) ibusiness Jahresplaner 2016 (Annual Planner Wall calendar) ibusiness presents key dmexco exhibitors, with logo and company profile summary in the "Online Marketing Tour 2015" overview. Produced in collaboration with the MMB-Institute for Media and Competence Research, this poster lists the ranking of the largest German e-learning providers by turnover. This extra-large annual wall planner highlights the top industry events and most important award dates (format larger than DIN-A1). Wagniskapital (Venture Capital) This poster compiles the most important lenders of capital for start-ups in Germany by industry segment (format larger than DIN-A1). Publication: Print run: Ex. Publication: Print run: Ex. Publication Print run: Ex. Circulation: Premium members: Advertiser: Service providers: Distribution copies: Ex Ex Ex. 500 Ex. Circulation: Premium members: Start-ups and VCs: Trade events: Publication: Print run: Ex. Circulation: Premium members: Ex. Onlines shops: Ex. Advertiser: Ex. Distribution copies: Ex. (distributed before the event) Circulation: Premium mem.: Ex. Human resources: 500 Ex. Participants: 500 Ex. Learntec: Ex Ex Ex. 500 Ex. Distribution copies are handed to interested trade visitors at tradeshows and congresses. All posters are also available as downloads (PDF with links to advertisements). For detailed information about ibusiness posters, please see or contact your media consultant. Page 16

17 ibusiness Posters: Publication Dates and Deadlines Publication (available in German only) Booking by Data submission by Publication on Poster "SEO/SEA in Deutschland 2015" Poster "Internetagentur-Ranking 2015" Messeplaner dmexco Poster "Performance-Marketing-Ranking 2015" "Die größten Onlineshops 2015" - (The Largest Online Shops 2015) Onlineshops Germany 2015, Onlineshops Austria 2015, Onlineshops Switzerland 2015, European Online Shops 2015 Poster "Die größten ELearning-Anbieter 2015" (The Largest e-learning Providers 2015) Wall calendar "ibusiness Jahresplaner 2016" Poster "Wagniskapital 2015" Posters are mailed as inserts in the "ibusiness Executive Summary" and "ibusiness Dossier" special issues, which are published at the same time. As a result, no other inserts will be included in these issues. Page 17

18 1 1 T-Systems Multimedia Solutions 80,964 6, , Pixelpark AG 33,572-19, , Plan.Net 27,916 4, , Agenturgruppe für digitale Kommunikation 4 6 SapientNitro 27,450 32, , Syzygy AG 22,600-7, , Euroweb Internet GmbH 7 5 SinnerSchrader Aktiengesellschaft 8 7 dmc digital media center GmbH 9 10 Bassier, Bergmann & Kindler Neue Digitale / Razorfish 21,784 39, , ,448 0, , ,955 4, , ,000 20, , ,617 16, , pilot group 14, ]init[ AG 13,750-19, , hmmh multimediahaus AG 13,594 6, , Logica Deutschland 13, denkwerk 10,476-8, , deepblue networks 10,240 61, , Netpioneer GmbH 8,921 52, , Aperto AG 8,370 13, , Virtual Identity AG 8,223 17, Scholz & Volkmer 8,000 3,9 89-4, new i-d media AG 7, Namics (Deutschland) GmbH 7,600-9,0 80-2, nexum AG 7,568-1, , mediaworx berlin AG Exozet Group GmbH & Co. KG Wiethe Interaktiv GmbH & Co. KG 7,550-6,4 72-1, ,601 3, , ,000 33, , Saint Elmo`s 5, T-Systems Multimedia Solutions 80,964 6, , Pixelpark AG 33,572-19, , Plan.Net 27,916 4, , Agenturgruppe für digitale Kommunikation 4 6 SapientNitro 27,450 32, , Syzygy AG 22,600-7, , Euroweb Internet GmbH 7 5 SinnerSchrader Aktiengesellschaft 8 7 dmc digital media center GmbH 9 10 Bassier, Bergmann & Kindler Neue Digitale / Razorfish 21,784 39, , ,448 0, , ,955 4, , ,000 20, , ,617 16, , pilot group 14, ]init[ AG 13,750-19, , hmmh multimediahaus AG 13,594 6, , Logica Deutschland 13, denkwerk 10,476-8, , deepblue networks 10,240 61, , Netpioneer GmbH 8,921 52, , Aperto AG 8,370 13, , Virtual Identity AG 8,223 17, Scholz & Volkmer 8,000 3,9 89-4, new i-d media AG 7, Namics (Deutschland) GmbH 7,600-9,0 80-2, nexum AG 7,568-1, , mediaworx berlin AG Exozet Group GmbH & Co. KG Wiethe Interaktiv GmbH & Co. KG 7,550-6,4 72-1, ,601 3, , ,000 33, , Saint Elmo`s 5, T-Systems Multimedia Solutions 80,964 6, , Pixelpark AG 33,572-19, , Plan.Net 27,916 4, , Agenturgruppe für digitale Kommunikation 4 6 SapientNitro 27,450 32, , Syzygy AG 22,600-7, , Euroweb Internet GmbH 7 5 SinnerSchrader Aktiengesellschaft 8 7 dmc digital media center GmbH 9 10 Bassier, Bergmann & Kindler Neue Digitale / Razorfish 21,784 39, , ,448 0, , ,955 4, , ,000 20, , ,617 16, , pilot group 14, ]init[ AG 13,750-19, , hmmh multimediahaus AG 13,594 6, , Logica Deutschland 13, denkwerk 10,476-8, , deepblue networks 10,240 61, , Netpioneer GmbH 8,921 52, , Aperto AG 8,370 13, , Virtual Identity AG 8,223 17, Scholz & Volkmer 8,000 3,9 89-4, new i-d media AG 7, Namics (Deutschland) GmbH 7,600-9,0 80-2, nexum AG 7,568-1, , mediaworx berlin AG Exozet Group GmbH & Co. KG Wiethe Interaktiv GmbH & Co. KG 7,550-6,4 72-1, ,601 3, , ,000 33, , Saint Elmo`s 5, ibusiness Posters: Formats and Rates A A A A A A A C C C C C C C C C C C C C C C C B B B B B B B B B Posters (format DIN A1) Wall calendar and Wagniskapital (Venture Capital) poster (format WxH x 690 mm) A (header, WxH: 180 x 75 mm) v A (header, WxH: 200 x 80 mm) v B (footer, WxH: 135 x 75 mm) v B (footer, WxH: 130 x 40 mm) v C (with listing, WxH: 60 x 30 mm) 750 v C (next to the Calendar of Events, WxH: 60 x 30 mm) 750 v C placements are also available at special conditions on certain posters. Please contact us for further queries on ibusiness posters. Page 18

19 Whitepaper A whitepaper is a (PDF) document that deals with a highly specific topic, without marketing lingo, in order to spark the interest of potential customers. Examples of topics include check lists, "How To" guides, case studies or market analyses. Whitepaper - all inclusive package Editorial write-up of your individual whitepaper by a competent technical editor. Set-up of the lead campaign Promotion of your whitepaper via e- mail, online marketing, social media. Lead qualification, according to agreement 25 leads (address, contact person, position in company, , telephone) (On request, we can provide more leads, according to price agreement.) ibusiness offers a complete package for whitepaper campaigns, billed on a per lead basis. The customer submits a highvalue, relevant whitepaper - and ibusiness takes care of the rest. Don t you have a whitepaper? No problem, in this case, an experienced technical editor will write the whitepaper for you. We promptly transfer all leads to you for immediate follow-up. Your benefits: You credibly provide technical expertise to potential customers You receive contact addresses and views and can follow-up on these as leads Verified addresses: All contacts are verified using the double-opt-in method. Contacts that are relevant: Only real potential customers are prepared to share their address with the publisher. Calculated costs: Agree on a maximum number of leads. Page 19 Pitch Branding Leads

20 Webinars A webinar is a seminar that is held live over the Internet. It is an interactive event and allows direct communication between you and your audience. The recording of the webinar is also conveniently available in webcast format. In the past ibusiness webinars always attract at least 100 qualified participants. Reach a highly qualified audience of key decision-makers: provide expert knowledge to potential clients and receive their direct contact information to track them as leads. Webinar Package Marketing Services: Webinar Package Technical Services: Social media campaigns on Facebook, Google Plus, LinkedIn, Twitter and Xing. Standalone mailing to your target audience. Editorial recommendations on content. Technical implementation. General rehearsal, including fine tuning oft he content, sound and technical check. Integrated web-based promotional marketing campaign on ibusiness.de. All webinar leads, including new leads generated from the webcast. The recording of your webinar can be downloaded at any time; as a result, your company gains further visibility even after the event. Speaker briefing. Event hosting by the ibusiness editorial team. Video and audio recording of the event; available in a webcast format for your convenience. Participation reporting. Page 20 Pitch Branding Leads