MsC (LM) Stream: Digital Business and Market Innovation. 16th January 2015

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1 MsC (LM) Stream: Digital Business and Market Innovation 16th January 2015

2 by Larry Downes and Paul F. Nunes Umberto Bertelè 2 La vera innovazione strategica: tra Digital Business Model e Big Bang Disruption

3 Big Bang Disruption: What s happening in these industries? Personal Navigation Devices Digital cameras Game consolles Healthcare Newspapers Music Financial Services DIstribution/retail Manufacturing Insurances Hospitality La vera innovazione strategica: tra Digital Business Model e Big Bang Disruption

4 Disruptor StartUps B$ 41,2 B$ 4,7 Waze B$ 20 B$ 10 B$ 5 What s App Xiaomi B$ 141 B$ 10,5 Shazam B$ 9 B$ B$ 1 B$ 358 B$ 13 B$ 10 Snapchat B$ 23 B$ 213 La vera innovazione strategica: tra Digital Business Model e Big Bang Disruption Didi-Dache B$ 6

5 The weight of digital in the stock exchanges 1 - Apple (B$ 656) 3 - Microsoft (B$ 388) 6 - Google (B$ 339) 12 Alibaba (B$ 250) 22 - Facebook (B$ 202) 37 - Samsung (B$ 157) 42 - Tencent (B$ 153)* 47 Amazon (B$ 137) Last update: Jan 14th, 2015 La vera innovazione strategica: tra Digital Business Model e Big Bang Disruption

6 Digital Business and Market Innovation Market needs Information & Communication Technologies or, more generally speaking, Digital Technologies (DTs) are becoming more and more pervasive and strategic in all organizations companies and government institutions as a powerful driver of innovation and renewal at all levels (products/services, processes, business models, dataset, etc.) DT are also driving significant changes in many markets, industries and supply chains as a powerful enabler of new businesses and start-ups DT are dramatically changing the ability to retrieve, analyze, integrate and interpret data and information from all sources, thus hugely enhancing the decision-making processes All organizations companies, government institutions, financial operators, consulting boutiques, etc. need individuals able to understand and further DT-driven business innovation

7 Digital Business and Market Innovation The educational project key goals and competences developed The educational goal of this track is to give students a comprehensive and critical understanding of the business impact of DT The combination of theories, business cases and project works offers students a great and effective programme (action learning) More precisely, students attending this track will be able to: Effectively interpret all the current trends and future scenarios regarding DT Play an active and driving role in digital innovations projects in any organisation Understand how to best take advantage of the infinite data and information available in the digital realm Identify the business opportunities brought on by DTs and use them to create innovative startups

8 Digital Business and Market Innovation The starting jobs Digital Innovation Activist There is an ample variety of opportunities in the job market for this professional figure: Internet companies & hi-tech companies consultancy firms (both strategic and application) service-industry firms financial institutions manufacturing firms government institutions with roles in Strategy Marketing ICT Management Innovation and Project Management. Moreover, the strong stimulus towards creative and entrepreneurial approaches creates a close relationship between this educational path and an entrepreneurial career (StartUp)

9 Digital StartUp: also in Italy, at Poli, someone made it Lorenzo Thione PowerSet Andrea Vaccari Glancee Vito Lomele Jobrapido Fabio Cannavale Volagratis Antonio Tomarchio Beintoo Fabio Violante Neptuny Alessandro Fracassi Mutui Online

10 Digital Business and Market Innovation Plan of the stream Pos ECTS ECTS Courses SSD Term Designing digital business innovation Lab Digital Business Innovation Multichannel Customer Strategy Applied Statistics SECS-S Business Intelligence INF 5 Digital Technology ING-INF 5 Additive Manufacturing Branding and Communication ICAR Economics of Network Industries (offerto a informatica) 5 Public Management Social Innovation Supply Chain and Purchasing Management FREE 5 FREE Master Thesis 1/2

11 MsC (LM) Stream: Digital Business and Market Innovation 16th January 2015

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