Click to edit Master title style. Click to edit Master text styles. Hedley Aylott. CEO Summit

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1 Click to edit Master title style Click to edit Master text styles Hedley Aylott CEO Summit

2 Click to edit Master title style Click to edit Master text styles Slow sales? Serves you right!

3 Who s the odd one out?

4 It s all about 3 seconds 3 Seconds

5 What can you do in 3 seconds?

6 Why is speed important on the web? 57% of people abandon a slow web page after 3 Seconds

7 Time for a little neurology From the eyes Photoreceptor cells Pre-frontal Lobe 5-10 secs memory Occipital Lobe 100ms memory

8 Site speed Issues with Magento as it scales up Magento Enterprise standard performance Well configured Magento Enterprise 3 sec Website complexity & Transaction volume

9 Site speed Issues with Magento as it scales up Areas impacting Magento Enterprise performance 3 sec Extra features, customization and Magento extensions Website complexity & Transaction volume

10 Site speed Issues with Magento as it scales up Website complexity & Transaction volumes 3 sec 100 orders per day 500 orders per day Website complexity & Transaction volume 1,000 orders per day 10,000 orders per day

11 Areas impacting performance Issues with Magento as it scales up Areas impacting Magento Enterprise performance Content personalization Size of product catalogue Number of customer records Browsing patterns Magento configuration Hosting provider Use of extensions Customization Peak order volumes 3 rd -party integration Quality of infrastructure Frequency of data updates Magento configuration Hosting provider Use of extensions Customization Peak order volumes 3 rd -party integration Quality of infrastructure Frequency of data updates Magento configuration Hosting provider Use of extensions Customization Website complexity & transaction volume

12 Issues with Magento as it scales up Important takeaways 1. Performance of standard Magento Enterprise is well within the limits 2. Any additional customization and extra extensions will negatively impact website performance 3. This needs to be compensated by performance optimization and infrastructure tuning 4. With increasing complexity of customization AND increasing transaction volumes, more optimization work is required

13 Site speed Optimizing Magento for speed & scale Performance improvement & scalability strategy 3 sec Performance optimization and infrastructure tuning Website complexity & Transaction volume

14 Site speed Optimizing Magento for speed & scale Performance improvement & scalability strategy 3 sec 100 orders per day 500 orders per day Website complexity & Transaction volume 1,000 orders per day 10,000 orders per day

15 Performance optimization & infrastructure tuning effort Optimizing Magento for speed & scale Performance improvement & scalability strategy Website complexity & transaction volume Frontend optimization Application optimization Virtualization Magento configuration Minifying CSS & JS Frontend optimization Application optimization Virtualization Magento configuration Minifying CSS & JS Frontend optimization Application optimization Virtualization Magento configuration Minifying CSS & JS Content Delivery Network Maximizing usage of Memcache Asynchronous data loading Content Delivery Network Maximizing usage of Memcache Asynchronous data loading Edge Side Includes Code compilation Database clustering External site search engine

16 Magento hosting Consideration when selecting Magento hosting partner What is the physical location of the data centre and its backbone connectivity? Is dedicated hosting available? Do you have enough memory available? What burstability does the vendor offer for traffic peaks? Can you use Nginx + Varnish as a web server, instead of Apache? Can you have a Java-based SOLR search engine installed? Is PHP Cache + Memcache configured properly? Is PHP OP code caching available? Will your hosting provider consult you with your load-balancer configuration? Continued.

17 Magento hosting Consideration when selecting Magento hosting partner If you are using CDN, make sure you fully understand client side and server side performance Does the vendor support MySQL routines so that you can easily restore your Magento website? Is your vendor really ready for SEO and SEM bot traffic? How protected are you against heavy content scraping, and bandwidth stolling? What infrastructure uptime does your vendor guarantee? Check if your vendor provides: Dedicated Technical Account Manager and Account Director In depth knowledge about your solution Flexibility to scale your solution quickly and efficiently Fully-staffed 24x7 Technical Support

18 Magento hosting Peer1 as a Magento hosting partner Peer1 are a Platinum Magento Partner 3-year standing relationship with Magento In-depth knowledge and experience with supporting Magento environments Magento-optimised solutions available out of the box Peer1 hosts over 500 Magento e-commerce websites

19 Magento hosting Peer1 solutions to Summit s clients challenges Auction website Traffic volumes (peak) 50k visits per hour 100 bids per second Large electronic retailer 50k visits per hour 1,300 orders per day Challenge Heavy traffic caused by bidding Heavy traffic caused by concurrent visits 25% of all traffic using site search Peer1 Solution Maximising Memcache usage Memcache running on dedicated servers Functionality evenly distributed across all servers Use of CDN Site search running on dedicated servers Results Reduction of database queries to 5% 95% of content cached Reduction of database queries to 5% 95% of content cached Benefits Massive cost savings Scalability in peaks Excellent performance

20 Cache usage & request distribution Magento hosting Distribution of cached and not cached traffic Cached Not cached 30% 20% 10% 0% Page types Home Category Search Product Checkout

21 Round up 1. Speed = Conversion are you measuring it? 2. There are big speed gains to be had from optimising Magento 3. Hosting for speed is about much more than just physical boxes 4. Find a Magento Partner who fully understands platform optimisation 5. Find an experienced hosting partner like PEER1