Adopting Cloud Computing Build, Buy or Both? Pascal Walschots Communication Sector EMEA HQ February 11, 2009

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1 Adopting Cloud Computing Build, Buy or Both? Pascal Walschots Communication Sector EMEA HQ February 11, 2009

2 Agenda Industry transformation & trends Cloud computing & Windows Azure Combining Public & Private Cloud Service Provider Roles Next steps

3 3

4 The Industry Debate Security & Privacy Customizability Visibility & Control Data Accessibility Global Reach Ease of Provisioning Business Agility Deployability & Manageability 4

5 Software + Services Best of both worlds User in control Deployment choices for IT Extending tools and platform to cloud Experience across multiple devices Best-in-class SLAs and IT governance 5

6 Cloud Computing opportunity Graph created by Microsoft based on Gartner data. Source: Gartner, Inc. Forecast: Sizing the Cloud, Understanding the Opportunities in Cloud Services, by Ben Pring et al, March 18,

7 Still early Microsoft confidential Microsoft confidential 7 7

8 Cloud Growth: Service Provider are pivotal 20k+ WW Hosters** ~15% YoY Growth** All In-house hosting falls below 50% in 2008 * Enterprises, ISV s, Public Sector see the value of 3 rd party hosting * IDC Survey ** Tier1 Research on Managed Hosting 8

9 Benefits of Optimization Basic Standardized Rationalized Dynamic Cost Service Levels Agility Cost Center More Efficient Cost Center Business Enabler Strategic Asset 9

10 Adapting to Change: Datacenter Evolution TraditionalVirtualized Private DatacenterDatacenter Cloud Traditional Datacenter Virtualized Datacenter Private Cloud Public Cloud Public Cloud 10

11 How Microsoft Views the Cloud Fundamentals Scale out Automated Service Management High Availability Multi-tenancy Off premises Considerations Location On premises Homogeneous Infrastructure Heterogeneous OpEx Business model CapEx Lease/Rented Ownership Owned Third Party Management Self 11

12 Where Do You Run Your Business Applications? On-premises At a Hoster In the Cloud Economies of Scale Control 12

13 One Platform for Software plus Services On Premise Client Software On Premise Server Software Server at Hoster Software in the Cloud IaaS PaaS SaaS Custom Services and Applications Custom Services and Applications Basic-OS (Hyper-V), Storage, Basic-OS (Hyper-V), Storage, Network etc. Network etc. Custom Services and Applications Global Foundation Services 13

14 A look at the cloud 14

15 Windows Azure Services Platform Web applications WEB & CLOUDS Third party cloud AppFabric Compute Storage Management Composite applications Relational data Management ON-PREMISES Connectivity Access control LOB Applications 15

16 Windows Azure Services Platform CONSUMPTION Pay as you go and grow Available now SUBSCRIPTION Value for a commitment Select offers available VOLUME LICENSING Coordinated purchasing Planned later this year Low barrier to entry and flexibility Optimized for cloud elasticity Discounts for commitment Plans for payment predictability Unified purchasing through EA Introduction to volume discounts 16

17 Usage Based Charges 17

18 Combining Private & Public Cloud Provide managed services on top of your own private cloud Managed Hosting Offer integrated management of solutions across your private cloud and Azure Offer access to shared and dedicated services through your control panel Offer web and delivered over your network Mass Market Hosting Network Providers Integrate your control panel with Windows Azure and resell access to Azure-hosted applications Offer innovative Azure services that connect data and devices over your network 18

19 Be the first to win Microsoft confidential Microsoft confidential 19 19

20 Managed Hosting examples Disaster Recover An ITIL compliance service where the customer backs up critical system data to SQL Azure. In emergencies systems are restored from Azure, backup to virtual servers at the Service Provider Burstable server capacity A hoster offers burst hosting temporary development, test and data processing environments for high usage over short periods. By using Azure the customer pays only for the time and capacity used. 20

21 Mass Market Hosting examples For Windows hosters: Integrate your control panel with Azure and resell access to SaaS applications running on Windows Azure For Linux hosters: Integrate your control panel with Azure and offer Windows hosting without having to run Windows 21

22 Network Provider example Click-to-Call: A Telco is partnering with a Click-to-Call ISV to give visitors to Azure-hosted web sites a way to click and initiate a voice conversation with a sales or support rep Telco network 22

23 Bringing it all together The Vision: Workloads are distributed between On-Premise, Hoster and Azure Cloud Federation is the area to focus for success Data Center virtualization (DDC) is key 1 st step Hoster Dynamic Data Center Industry standard languages.net, Java, PHP, Ruby, Python, C++, etc. Industry standard protocols HTTP, SOAP, WS*, REST, XML, SQL Federated Identity, Access Control, Process Management Enterprise On-Prem Systems (DDC- Enterprise) 23

24 Call to action 1. Check the Dynamic Data Center toolkit 2. Study on scenarios where you can use Windows Azure 3. Work with us on evidence and case studies to build end customer trust and awareness 24

25 Bright future ahead 25

26 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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