New Age Marketing Solutions. Copyright 2011, DirexionsMarketing Solutions PvtLtd

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1 Direxions Marketing Solutions Pvt. Ltd. Credentials Presentation New Age Marketing Solutions

2 Introduction A company with a legacy - Building relations, driving growth 22 year track record in direct and relationship marketing Group employee strength of 130 employees Office locations India Mumbai, Kolkata, Delhi, Bengaluru Independent company, not part of any advertising network Part of the InterDirect Network Now in partnership with LoyaltyOne

3 Our Partnership - Focused on Enriching Customer Relationships 3 3 Loyalty Services Marketing Services Retail Services Sample Clients Sample Clients

4 Executive Team Brian Almeida: Managing Director Direxions Global Solutions JBIMS Mumbai, Pertech Computers Chetan Borkar Group CFO ACA McCann, Mudra Rajat Sethi Sandeep Mittal: Exec Director Director - Direxions Global M D Cartesian Consulting IIM Calcutta; Icicle Consultancy N Ram COO IIT Chennai, IIM Bangalore FCB Ulka, Saatchi, Result Mcann, Wunderman, Dentsu CRM, Readers Digest B Sriram Exec Director Healthcare Div JBIMS, Mumbai Ranbaxy, Sanofi Pasteur

5 Questions our Clients Ask Strategic Questions Do I need a Loyalty programme? Who are my high value customers of tomorrow? How to improve effectiveness of my channel partners? Analytic Questions What is the Customer Life Time value for my identified clusters? How do I measure campaign response and improve its effectiveness? When are my best customers likely to churn? Implementation Questions How do I launch a Loyalty programme? Do I track and monitor my programme and campaign performance Copyright 2010, Direxions Marketing Solutions Pvt Ltd Where do I START??

6 Our Business The business of any business is Generating and Retaining customers Peter Drucker Direxions 360 Degree Marketing Customer Engagement Activities using latest technology Our Three Business Verticals : Direct & Integrated Marketing Loyalty Solutions Direct & Integrated Marketing Loyalty Solutions Relationship Marketing Relationship Marketing Business Objectives Our experience We deliver integrated marketing solutions for our clients encompassing wide range of engagement activities using latest cutting edge technology

7 Breadth of offering Strategic CRM/ Relationship Marketing Loyalty programs Direct marketing Creative/ communication Established Research and insight Brand loyalty Campaign management Trend spotting Marketing analytics Customer engagement/ dialog New-age Web/ Interactive/ Mobile marketing Training and skills dev. Marketing workflows Events and promotions Marketing asset management Leads and sales management Customer service Execution Marketing Database management Customers Channel Employees Influencers Acquisition Retention Relationship

8 What we are 1. Strategic Consultants 2. Data and Analytics specialists 3. Communication specialists 4. Technology drivers Overall Customer Store Purchase Profile Proximity Patterns Family Size Income Lifestyle Impulse Distance Spend Mode of CC use transport Dept. store habit Frequency Value Relationship Freq. Spend Satisfaction Wallet Recommend share 5. Your implementation arm

9 What we are: Strategic consultants Profile Family Size Income Lifestyle Proximity Distance Mode of transport Overall Customer Store Purchase Patterns Impulse Spend CC use Dept. store habit Frequency Value Relationship Freq. Spend Wallet share Strategists, with knowledge and models to guide you through the complexities of new age marketing Senior team with over 140 years of experience in loyalty program conceptualization and management in India Over 35 loyalty and CRM programs conceptualized over audiences of customers, employees, channel, business partners, influencers etc. Knowledge sharing from international partners and affiliates on DM and Loyalty Satisfaction Recommend Independent Loyalty consulting extend to international clients as well

10 What we are : Data and Analytics specialists Data and Analytics specialist, focusing on customer and transaction data bringing more precision to the marketing field Cartesian, our analytics brand offers RELATIONSHIP PROFILE PROXIMITY Best-of-breed tools for analytics and statistical modeling VALUE PURCHASE Customer, retail, loyalty analytics services FREQ etc., Dashboards, Scoring & Segmentation, Propensity, Pricing & Optimization models, Campaign analytics, Satisfaction scores Development of measurement & benchmarking indices

11 What we are: Communication Specialists Communication Specialists specializing in DM and Relationship Marketing Data insights that inspire creative thought Missing you Ms. Bajpai Salutation Address Data Driven campaigns that boost response Build Relationship brands Personalised feedback form Personalised coupon Testing & measurement for creative to establish what works Mobile, Web, Print, DRTV, Events capabilities

12 What we are: Technology Drivers Drivers of technology in marketing, helping clients to leverage the maximum from marketing technology Enterprise Marketing solutions , SMS, web, mobile, as direct communication media Flexible and high-speed loyalty and mobile technologies that function in a highly secure environment Web application development, community building, SEO, content management Online marketing Location services and store scoring Sophisticated de-dupe and address management capabilities

13 What we are: Your implementation arm Implementation arm, with back end operations and management capabilities Quality compliant processes Data center operations for data entry, cleanup, MIS, personalization etc. and SMS delivery capabilities for targetted permission based communication Mailing and fulfillment logistics for statements, direct mail and rewards Incentives and couponing through the mobile technologies Rewards management through group company Red Box Events and promotions handling Member helpdesk operations

14 Our complete service offering Training & skill development Field Sales Relationship Events Contests & Promotions Strategic Planning Direct & Relationship Marketing Creative Services Data Centre Services Data Analysis Relationship Response Mgmt., Teleservices New Media: Awards & Web, SMS Partnerships Mailing & fulfillment

15 Your Complete Customer Custodian Retain Relationship Brand Communication Engage Incentivise Acquire Face to Face Customer Transact After Sales Track Reward Analyse Recognise Profile & Segment

16 Current clients FMCG/CPG Colgate Palmolive Cadbury s Technology/Telecom Samsung Vodafone Cleartrip LG Idea Tata Photon Media ABP/Telegraph Condenast India Healthcare Novartis Financial ICICI Bank Auto, Home Loans, Corporate Axis Mutual Fund Kotak Mutual HDFC Mutual FUnd Retail Copyright 2011, DirexionsMarketing Others Solutions PvtLtd BPCL PetroBonus, SmartFleet Kaya Clinics India & Middle East Dominos Levi s Signature Wills Lifestyle Intel Ambuja Cement

17 Capabilities snapshot 1 Billion The number of records our analytics software can process 300 million The rupee value of rewards we handle annually 3,500,000 The members we have welcomed to various programs 1,000,000 The number of daily transaction records we process 1,000,000 The number of s we can send out in an hour 75,000 Our capability to mail out on a daily basis 25,000 The rewards redemptions we handle in a month 4000 The number of people who participated in a recent event 300 The number of locations we cover 80 The number of cities we covered in a rewards event 33 The number of countries we have knowledge sharing with

18 Direxions portfolio a sample

19 Tools, Affiliates and Memberships Tools Affiliates & Memberships

20 Thank you!

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