1 2015 MEDIA KIT Print & Digital Media Education & Relationship Marketing Interactive & Sales Engagement Platforms Consumer Engagement
2 2 TABLE OF CONTENTS Introduction to travalliancemedia...03 Travel Forward...04 ONLINE & DIGITAL MEDIA SOLUTIONS TravelPulse.com...07 TravelPulse.com Content Strategy...08 TravelPulse.com Display Advertising...11 TravelPulse.com Newsletter...12 TravelPulse TV On Location...13 PRINT MEDIA SOLUTIONS Vacation Agent Magazine...14 Magazine...17 Build a Franchise Position...20 DIGITAL SALES PLATFORMS Digital Events...21 Digital Seminars...23 Webinars...24 The Learning Annex Marketing...27 EDUCATION & RELATIONSHIP MARKETING Travel Agent Academy...28 Travel Agent Academy Affiliate Program...31 CONSUMER REACH Agent Studio...32 ROI Performance Dashboard...33 RATES & SPECS Quarterly At A Glance...34 Special Sections...38 Show Distribution Advertising Rate Card...41 Print Close & Materials Due Dates...42 Print Media Requirements...43 Mechanical Specifications...44 TravelPulse.com Digital Specifications...45 TravelPulse.com Content Strategy Specs...46 Sales/Production Team...47 Editorial Team...50
3 We re travalliancemedia. Our team successfully helps leading travel industry brands, large and small, connect with travel agents and now consumers. We combine the power of our authoritative brands to provide engaging premium content to our highly influenced travel agent audience and innovative and integrated marketing solutions to our advertisers. Our diverse portfolio reaches over 95% of the travel agent market unmatched by our competitors. As a multi-platform print + digital powerhouse for brands, we deliver superior results. We have the technical expertise, leadership position, industry knowledge and established relationships to take you or your company/brand farther and faster than anyone else. 3 Maura Byrne Theresa Masek James Shillinglaw Tim Wood Director, Custom Solutions Patrick Capel Editor-in-Chief Editor-in-Chief Lisa Aberman Executive Editor Jane Jamison Nick Choo Editorial Director/ Custom Publishing Shawn Murphy Mark Murphy Founder/CEO, travalliancemedia Travel Industry Advocate Creative Director Greg Custer Mike Terkanian AS SEEN ON: Courtney Love Watch Mark Promoting Travel Agents now Director of SEO/ Online Media Watch Mark s Media Appearances now Marketing Director Managing Director, Mexico and Latin America
4 Travel Forward The right audience, the right platforms, the best ROI. 4 Business Information Product Information travalliancemedia leads the industry with cutting-edge print & digital media, education and relationship marketing, interactive & sales engagement platforms and consumer engagement products that connect leisure travel brands to agents and millions of their customers. Interactive Sales Platforms YOUR BRAND Training & Education We provide a mass-reach platform with unique and relevant content not available anywhere else, including the only products in the industry focused on the home-based and retail leisure markets. Our targeted approach drives agent loyalty, higher yields, and greater lifetime value to help you maximize your marketing investment. At every level, we create a customized approach with the right balance of strategy and creativity to deliver INNOVATIVE, IMPACTFUL, INTEGRATED and MEASURABLE marketing solutions. Industry News & Media
5 Reach over 95% of the Travel Agent Market The leading provider of innovative solutions in the industry today, Connecting your brand with the travel agents information medium of choice. 5 OUR CORE MEDIA BRANDS OUR TRAINING & EDUCATION SOLUTIONS OUR SALES ENGAGEMENT PLATFORMS
6 Industry Leading Brands with Maximum Impact 6 TravelPulse.com The World s Leading Trade News Website with a dedicated newsletter sent to over 86,000 travel agent inboxes every morning. Vacation Agent Magazine Agents sell what they know. Vacation Agent: The definitive trade publication travel agents turn to for what they need to know: in-depth product knowledge on your brand or destination. Magazine The Definitive Resource on How to Sell, Market and Run a Successful Home Based Travel Business; the only publication of its kind in the industry. ISSUE 98 MARCH 2014 $10.95 L YOUR THE MAGAZINE FOR PROFESSIONAL SELLERS OF LEISURE TRAVEL uxury GUIDE TO Our annual roundup of top luxury travel products and services May 2014 Issue No. 114 $8.95 THE BUSINESS MAGAZINE FOR A NEW GENERATION OF TRAVEL PROFESSIONALS SELLING UP HOTELS! HOW TO GET YOUR CLIENTS TO BUY THE TOP RESORT AND THE BEST ROOM TOURS 74 Jerre Fuqua unveils USTOA s agent initiatives HOTEL LEADER 62 Frank Marrenbach on the Oetker Collection s masterpieces AT THE HELM 84 Charles Robertson discusses his new Pearl Seas Cruises PLUS: Choosing the Right All-Inclusive A Guide to Top All-Inclusive Resorts Discover the World of Luxury Hotels Special Supplement: Caribbean VA_Mar14CVR.indd 1 2/21/14 2:47 PM AAH_May14_CVR.indd 1 5/6/14 11:16 AM
7 TravelPulse.com Delivering the news as it happens. 7 TravelPulse.com is the resource travel agents turn to most for the latest travel news, offers, and videos. With an integrated approach that includes a variety of media elements to drive your marketing message, TravelPulse.com delivers measurable reach and provides you with actionable results on your trade marketing. Advertising on TravelPulse.com provides you with a presence in the TravelPulse Daily Newsletter, reaching over 86,000 agents inboxes each morning, daily travel agent and consumer advertising Impressions, an overview of your company professionally written by our editorial team, and Travel- Pulse TV original programming.
8 TravelPulse.com Content Strategy Content is at the heart of everything we do. 8 Your brand is alive it has a personality and a story to tell. On TravelPulse.com we focus on delivering content that lasts. Let us help you tell your story by combining creativity with content marketing. Through the right mix of guaranteed editorial content and press releases, dynamic video content, offers and promotions and blogging we put content first to make your marketing efforts efficient, effective and impactful. Guaranteed Editorial Press Releases We re uniquely positioned to provide you with access to our award winning editorial team. By working with us, you know your content is being produced by industry experts, inspiring conversations and interactions between destinations, suppliers, agents and their customers. Microsite YOUR BRAND Skype Videos TravelPulse Content Strategy Programs starting at ONLY $1,000 per month Offers & Promotions Blogging
9 Content Strategy Inclusions 9 GUARANTEED EDITORIAL Our award winning editors will facilitate conversation about your brand through dedicated editorial posted on TravelPulse.com. These news features, separate from your submitted press releases, are unique pieces of content that will tell your brand s story. SKYPE VIDEOS As visual media, Skype videos will put a face to your product, property or destination, and allow you to personally connect with travel agents. Through dynamic interviews with some of the most respected leaders in the industry today, you can help familiarize clients and prospects with your brand on a much deeper and more intimate level. OFFERS AND PROMOTIONS Your offers and promotions will be delivered every morning to over 86,000 travel agents inboxes when they start their day reading the TravelPulse Daily Newsletter. These offers keep you top of mind when making recommendations to their clients. PRESS RELEASES Need to get the news out? Your TravelPulse program guarantees that your key press releases get picked up, in addition to our normal news coverage. BLOGGING Have a voice in telling your story and share what you want to share about your brand with the Travel- Pulse community. Your original blogs will appear in the opinions section of TravelPulse and throughout the site when relevant. Your blog will be shared on our social media channels and will help to influence agents to recommend your brand to their clients. MICROSITE Finally, we aggregate all of this content on your own microsite; your unique space on TravelPulse.com. Travel agents, and now consumers will have the ability to visit your microsite and become immersed in your brand. You will also own the real estate on that page, including banner advertisments, roadblocking your competitiors from appearing there.
10 A Content Strategy to Fit Your Needs 10 With a TravelPulse.com Content Strategy program, we ll help guide your content marketing efforts by creating a strategic plan that will tell your story to an audience of agents and consumers eager to hear it. We offer three options to fit your budget and your content needs: PROGRAM OPTION A OPTION B OPTION C Price $5000/mo $2000/mo $1000/mo Editorial TravelPulse News Features Up to 12x/year Up to 6x/year Up to 2x/year Press Releases Guaranteed Placement Up to 15x/year Up to 10x/year Up to 6x/year Skype Videos 4x/year 2x/year 1x/year Blogging Up to 1x/week Up to 2x/month Up to 1x/month Offer Frequency In TP Daily 1x/day 2x/week 2x/month Additional Offers on TravelPulse.com Up to 15 Up to 10 Up to 5 Brochures & Videos 10/ea 8/ea 5/ea Banners 2 2 2
11 TravelPulse.com Display Advertising Create Highly Targeted Digital Media Campaigns with TravelPulse.com. 11 As the travel industry s undisputed leader in the digital space, TravelPulse.com offers limitless opportunities for targeted marketing, providing your brand with high-profile exposure alongside relevant and up-to-the-minute travel industry coverage on the leading travel trade website in the world. 728x90 With pages for categories of travel and related news, offers and videos, TravelPulse.com connects leading travel brands with active and engaged travel agents (and now consumers) every day. 300x250 CATEGORIES & SECTIONS» Latest Travel News» Cruise» Hotel & Resort» Destinations & Tourism» Airlines & Airports + Car Rental & Rail» Tour Operator + Vacation Packages» Travel Agent + Host Agency & Consortia» Features & Advice» Business Travel + Travel Technology» People + Entertainment 180x150
12 TravelPulse Daily Newsletter Display Advertising 86,000 subscribers receiving your news and deals. Daily. 12 TravelPulse s Daily Newsletter provides you with a showcase for your product or destination next to relevant content, delivered to 86,000 opted-in travel agent subscribers inboxes every morning. TOP NEWS/FEATURED DEALS Premium Fixed-Position Display Units Three permanent positions above the fold, paired with Top Stories and Featured Deals. 728x90, 180x150, 160x600 pixel display ad 180x x90 180x x600 Categories & Sections» Top Stories» Opinion» Hotel & Resort» Tour Operator» Vacation Package» Cruise» Airlines & Airports» Destination & Tourism» Car Rental & Rail» Travel Agent» Travel Technology» Host Agency & Consortia» Business Travel» People» Features & Advice 160x600 CATEGORY NEWS/DEALS Category Fixed-Position Display Units One position per category, based on availability. 180x150 OR 160x600 pixel display ad SUBSCRIBER FACTS» 86,000 TravelPulse Daily Newsletter Subscribers» 15-20% Open Rate *PUBLISHERS OWN DATA 2014
13 TravelPulseTV On Location Bring your product or destination to life. 13 The wow factor in your marketing. Connect your brand with customers through an audio-visual experience and add an extra sensory dimension to your marketing campaign. Videos are watched on average 4,000 times per day by travel agents and can be shared through the power of social media with their customers. Our award winning TravelPulseTV team along with host Mark Murphy will fully capture the essence of your product, property or destination. Leverage Mark Murphy s national brand, expertise and influence in the travel trade industry today. Program elements include:» Filming on location or within our studio» Distribution via featured broadcastings from TravelPulse.com and other digital platforms» Promotion (ROS Banners, )» Post Production» Editing Travel Agent Distribution TravelPulse.com, Agent Studio, TravelTribe.com Consumer Distribution Agent Studio, TravelTribe.com, YouTube, promotional s, custom landing pages, your company s website. Additional costs apply. For more information, contact
14 Vacation Agent Magazine Agents sell what they know. The only trade magazine focused on how to sell leisure travel. 14 The vast majority of revenue for today s travel agents comes from selling tours and packages, hotels and resorts and cruises to destinations around the world. Vacation Agent is the only solution to reach the leisure agent segment that focuses on selling your product. ISSUE 99 APRIL 2014 $10.95 THE MAGAZINE FOR PROFESSIONAL SELLERS OF LEISURE TRAVEL 100% EDITORIAL FOCUS ON LEISURE TRAVEL Cruises Resorts Tours Destinations» Print & Digital Distribution» 26,763 Subscribers (combined)*» 100% Editorial Focus on Leisure» Targeted Advertising Opportunities * TRAVEL AGENTS SELL 2/3 OF ALL CRUISES, TOURS AND PACKAGES. Vacation Agent is the only magazine dedicated to the products travel agents sell every day. CAESARS GARY LOVEMAN 48 CRUISES 40 Eight ways to sell the new Norwegian Getaway TOURS 60 Phil Cappelli continues Insight Vacations agentbased strategy VA_Apr14CVR.indd 1 Rivers L YOUR for HOW YOU CAN PROFIT HOW YOU CAN SELL THE TRAVEL INDUSTRY S FASTEST GROWING SEGMENT PLUS: HAWAII GERMANY MYANMAR IRELAND NORWAY SCOTLAND 3/22/14 11:04 AM ISSUE 98 MARCH 2014 $10.95 TOURS 74 Jerre Fuqua unveils USTOA s agent initiatives HOTEL LEADER 62 Frank Marrenbach on the Oetker Collection s masterpieces AT THE HELM 84 Charles Robertson discusses his new Pearl Seas Cruises THE MAGAZINE FOR PROFESSIONAL SELLERS OF LEISURE TRAVEL uxury GUIDE TO Our annual roundup of top luxury travel products and services VA_Mar14CVR.indd 1 2/21/14 2:47 PM
15 Vacation Agent Magazine 2015 Editorial Calendar 15 FREQ JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC CATEGORY DESTINATION COVER STORY Cruise Vacations Honeymoon & Romance Vacations Luxury Vacations River Cruises Family Vacations Resort Vacations Vacation Packages Hotels Getting There in Style All- Inclusive Vacations Escorted Tours Adventure Travel 2X X X All-Inclusives 12X X X X X X X X X X X X X Cruise 12X X X X X X X X X X X X X Family Travel 4X X X X X Groups 12X X X X X X X X X X X X X LGBT Travel 4X X X X X Luxury 12X X X X X X X X X X X X X Rail Travel 2X X X Religious Travel 2X X X Resorts 12X X X X X X X X X X X X X River Cruise 12X X X X X X X X X X X X X Ski 4X X X X X Spas 2X X X Tours 4X X X X X Africa 3X X X X Alaska 12X X X X X X X X X X X X X Asia/South Pacific 2X X X Australia 1X X California 3X X X X Caribbean 12X X X X X X X X X X X X X Central America 3X X X X China 2X X X Egypt 2X X X What s New to Sell in 2016
16 Vacation Agent Magazine 2015 Editorial Calendar (continued) 16 FREQ JAN FEB MAR APR MAY JUN JUL AUG SEPT * OCT NOV DEC DESTINATION COVER STORY Cruise Vacations Honeymoon & Romance Vacations Luxury Vacations River Cruises Family Vacations Resort Vacations Vacation Packages Europe 4X X X X X Hotels Getting There in Style All- Inclusive Vacations Escorted Tours Florida 4X X X X X Germany 2X X X Hawaii 12X X X X X X X X X X X X X India 2X X X Ireland 2X X X Israel 1X X Japan 1X X Korea 2X X X Las Vegas 12X X X X X X X X X X X X X London 1X X Morocco 1X X Mexico 12X X X X X X X X X X X X X New England 1X X New Orleans 4X X X X X New York 2X X X Portugal 1X X South America 3X X X X Spain 1X X Switzerland 2X X X Thailand 2X X X Marketplace 12X X X X X X X X X X X X X What s New to Sell in 2016 *September Special 10th Anniversary Issue
17 17 Magazine The product and business information home-based agents need to succeed. magazine is the only publication written for and distributed exclusively to home based agents, the fastest-growing segment of the travel agent market and also the hardest to reach. F eb ru ary 2014 Is s u e No. 111 $8.95 w w w.ag e n t a t h o m e. c o m THE BUSINESS MAGAZINE FOR A NEW GENERATION OF TRAVEL PROFESSIONALS N O I T A T POR L I A US R IONS A B R T E T N A Y I T D L I O R C AI MM OTEL NS M a rc h Magazine is one of my favorite Industry News Sources. We love the fact that it caters to the Home Based agent, because Cruise Planners is a Home Based Host Agency. It talks directly to our agents, it gives the BEST advice and reinforces what we preach and teach, you have to be proactive, not reactive. We encourage all of our agents to subscribe! MICHELLE FEE Cruise Planners * CAR» Only Magazine for At-Home Agents» Print & Digital Distribution» 21,817 Subscribers (combined)*» Targeted Advertising Opportunities Issue No. 112 $8.95 w w w. a g e n t a t h o m e. c o m S T S R N O O ES ATI RPerfect THE BUSINESS MAGAZINE FOR A NEW GENERATION OF TRAVEL PROFESSIONALS PLU S: Sm a Cru l Sh ise ip s AAH_Feb14cover.indd 1 O FARI C C A P SA S N A I G T E S V TOUR E DD CAMARI SAF H BUILDING THE 2/7/14 12:04 PM PERU URS S TO ON N IRELA Y L A IT NITIE TATI AMEANSPOR RAIL TR AAH_Marc14cover.indd 1 How to find the right vacation packages and escorted programs for your clients AI E N I RL O MM O I T ODA 3/7/14 6:28 PM
18 Magazine 2015 Editorial Calendar 18 FREQ JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC CATEGORY DESTINATION COVER STORY Cruises Developing a Business Plan Tours Choosing the Right Host Agency Hotels & Resorts Groups Family Travel Guide to Training & Education Programs Survey of the Home Agent Market Key Strategies to Build Your Business Latest Home- Based Agent Technology Trends Adventure Travel 2X X X Cruise 12X X X X X X X X X X X X X Family Travel 4X X X X X Groups 3X X X X LGBT Travel 4X X X X X Luxury Travel 12X X X X X X X X X X X X X Religious Travel 2X X X Resorts 12X X X X X X X X X X X X X River Cruise 12X X X X X X X X X X X X X Ski 4X X X X X Spas 2X X X Tours 12X X X X X X X X X X X X X Africa 3X X X X Alaska 1X X Asia/South Pacific 2X X X Australia 1X X Bermuda 1X X California 3X X X X Canada 2X X X Caribbean 12X X X X X X X X X X X X X Central America 3X X X X China 2X X X Egypt 2X X X Europe 4X X X X X Outlook 2016 What s new for the home-based agent market?
19 Magazine 2015 Editorial Calendar 19 FREQ JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC DESTINATION COVER STORY Cruises Developing a Business Plan Tours Choosing the Right Host Agency Hotels & Resorts Groups Family Travel Guide to Training & Education Programs Survey of the Home Agent Market Key Strategies to Build Your Business Latest Home- Based Agent Technology Trends Florida 4X X X X X Germany 2X X X Hawaii 12X X X X X X X X X X X X X India 2X X X Ireland 2X X X Israel 1X X Japan 1X X Korea 2X X X Las Vegas 1X X London 1X X Morocco 1X X Mexico 12X X X X X X X X X X X X X New England 1X X New Orleans 4X X X X X New York 1X X Portugal 1X X Spain 1X X Switzerland 2X X X Thailand 2X X X Marketplace 12X X X X X X X X X X X X X Outlook 2016! What s new for the home-based agent market?
20 Build A Franchise Position 20 This unique program is offered exclusively by travalliancemedia for Instead of trying to adapt your advertising and marketing strategy to a set schedule, this program allows you to secure a premium position every month next to highly read columns and articles. Here s how it works: Franchise opportunities exist within the two leading industry publications Vacation Agent and Magazine. Based on a 12x commitment your ad is anchored next to some of the top columnists in the industry as well as helpful articles from leading travel industry advisors. Here are just a few columns that are available in 2015.» President s Letter» Editor s Note» Travel Barometer» Working at Home» Luxury Travel Make your brand associated and featured within the two leading Travel Trade Magazines while positioning your message to our loyal audience of Travel Advisors. What we need from you: A preferred relationship where you commit to a 12x advertising program and we secure your space next to relevant content that supports your efforts. Timing: Act now to ensure you have your choice of premium placement within the industry s two leading publications.
21 Digital Events Branded Socially driven niche events. 21 Our online events are a powerful way to promote your property, product or destination through live, socially driven events. These sales solutions generate social activity around twoday events that include live presentations, real time chats, and downloadable content that engages the audience and precipitates a sense of happening and buzz. March 25 26, 2015 Leveraging the important connections made on a social media channel and developing them into a large virtual event platform, allows for the agent-supplier, agent-destination relationship to not only be created, but also be nurtured to establish brand loyalty for a lifetime. October 28 29, 2015 Plus, learn more about your attendees than ever before with our comprehensive end of show reporting that will allow you to see who came into your booth, how many brochures were downloaded and how many videos were watched. This allows you to follow up with personalized and event triggered actionable offers to each attendee, a much more targeted strategy than exchanging business cards at a physical event. June 24 25, 2015 February 4 5, 2015 September 16 17, 2015 Through travalliance s virtual expos we are reaching active and engaged travel agents who not only seek out our resorts key selling points, but often have clients they are able to book with us even before the expo wraps up! The cost savings to us on employee time and productivity are added values that further support the investment in this form of agent outreach. Bonnie Nicotra Director of Business Development, Aimbridge Hospitality
22 Digital Events Custom The most engaging and interactive way to connect agents with your brand. 22 Custom Events Engage your audience in a dynamic environment that empowers your content and delivers your brands key messages. Present your content through LIVE interaction and rich media presentations to a targeted and influential audience: Travel Agents. Get your brand and message in front of the hardest to reach travel agents the home-based agent. I am very impressed with the caliber and number of agents you reached. We have been answering a lot of great questions. travalliancemedia is definitely leading the way on Virtual Events. SCOTT NISBET President & CEO Globus family of brands We Offer: Road Shows Trade Shows Sales Kick Off Meetings Annual Conferences Internal Training Customer Training Community Building Partner Events Virtual Marketplace Customized Events
23 Digital Seminars Syndicate your message to thousands of agents. Anytime. Anywhere. 23 Time, money, and geography place limits on how many agents your sales people can get in front of. Digital Seminars remove those limitations, allowing you to leverage your best sales talent to deliver rich, interactive presentations to thousands of agents. These seminars utilize a technologically advanced platform that allows you to clone your best sales representative and syndicate a dynamic and engaging presentation to thousands of agents nationwide. Simply provide us with your best presenter who will deliver the presentation(s) on camera and we ll take care of the rest. Our team of professional writers, designers and producers create your online virtual seminars in a rich media environment. We combine video, audio, and rich media to communicate your unique sales story. An interactive knowledge base gives agents the ability to ask questions and have those questions answered in real time during each seminar. A Great Value» 24/7 access to agents anytime, anywhere» Unlimited live events and on-demand viewing» Unlimited attendees for an entire year» Own database of attendees» Complete reposting of seminar statistics including: registrants, attendees and duration metrics A Complete Integrated Marketing Program Digital Seminars provide in-depth training that encourages sales of your product or destination. Our leveraged network of leading web properties engages top selling agents with your brand and drives registration through numerous channels.» Marketing» Banner Advertising» Featured placement on VirtualTravelSeminars.com» Cross Linking and Promotion
24 TravelPulse.com Webinars Illustrate your story in real-time. 24 travalliancemedia s next generation webinar platform allows suppliers and destinations to bring hundreds of travel agents together in a quick, easy, and cost effective way. Best of all, we do all the work coordinating, marketing, preparing for the event and reporting. TWO WEBINAR OPTIONS TO SUIT YOUR NEEDS: LEVEL 1: Standard Multi-panelist (up to 3 participants) or Custom Webinar (1 Sponsor) Our advanced webinar platform allows viewers to experience your brand like no other service. Deliver an interactive presentation to an audience of pre-qualified agents, provide downloadable resources, generate instant polling and results, and participate in a Q&A session. LEVEL 2: Custom Webinar with Networking Lounge Take your attendees experience to the next level. Upon conclusion of your interactive presentation, the audience will flow into a networking lounge moderated by your sales executives to continue the conversation and generate new leads. NEW FOR 2015: Custom Webinar Sales Series When you commit to 6+ custom webinars in 2015, we will create a customized central location where agents will have 24/7/365 access to your webinar series online. Agents can visit this dedicated landing page to attend your live webinars and on demand webinars archived for 12 months. Webinars starting at only $2,000 ALL WEBINARS INCLUDE» Social Media Integration» Dynamic Content videos and live polling with real-time results» World-class hosting by travel expert Mark Murphy or our award-winning editors» TravelPulse.com Brand Association the #1 travel trade website in the world and a brand that agents trust» A promotions package worth over $10,000 that includes s and display advertising to acquire registrants» In-depth Reporting Snapshot summary of event plus comprehensive reporting on registrants, questions asked, poll results, & resources downloaded.» On Demand access for 90 days
25 2015 Webinar Schedule* 25 TOPIC FREQ JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Adventure 2X 18 5 Africa 2X 4 4 All Inclusive 4X Asia 3X California 2X Caribbean 3X Destination Weddings 2X Europe 2X Family/Multigenerational 3X Groups 2X Hawaii 3X Health & Wellness 3X Honeymoons/Romance 2X Las Vegas 2X LGBT Travel 2X Latin America 2X 1 7 Luxury 4X Mexico 4X River Cruise 4X Ski 2X Tours 2X *Subject to change based on participating suppliers and supplier requested topics/dates.
26 The Learning Annex 26 The first of its kind in the industry today, travalliancemedia has created an online and social environment where agents can get the training and content they need in an easy-to-navigate learning annex. This annex will function as a central portal for all webinars, training, sales tools and content. With limitations on what a sales team can do geographically, imagine if we could clone your sales representatives and create a virtual resource center that travel agents can visit 24/7/365. Here they will learn more about your brand in order to better sell you to their clients. At the point of sale, these agents are the face of your company. Let us reach the travel agents you otherwise couldn t due to time, geographic, and monetary restraints. This learning annex is a fully immersive and interactive experience that allows agents to engage in live chat with each other and executives, watch live or on demand webinars on a variety of topics, learn from rich media training seminars, and download the content they need, when they need it.
27 Marketing Start a conversation with the right agent. 27 Targeted Marketing An marketing program consists of:» 1 to the national list OR a targeted list of your choice.» 1 day of inclusion on the TravelPulse Daily Newsletter (reaches 86,000+ agents).» Tracking reports from the and the newsletter via the Supplier Dashboard» Maximum total of 6 s sent per day from travalliancemedia. No spamming the agents. Target Your Message 150 Data Fields to Choose From Including:» Geography» Destinations Sold» Certification or Specialty» Host Agency/Consortia Start A Conversation with the Right Agent 100% Opt-In Database Individual travel agents must register and answer a comprehensive questionnaire that includes up to 150 data points on each agent. Each agent s profile is entrusted to travalliancemedia to deliver special offers that are suited to the agent s personal sales attributes.
28 Travel Agent Academy Education that s Meaningful, Memorable, Motivational. 28 Redefining the Agent Training Experience Developed by the most experienced editors and designers in the travel trade, Travel Agent Academy is the most advanced, interactive and effective travel agent training tool in the industry, graduating more than 91,000 unique agents since inception. Our training programs empower agents, putting them in a better position to sell your brand. More than just a wall of words and simple testing, your program creates true product fluency. We are the only travel trade education provider using a state-ofthe-art Learner Management System (LMS), dynamic assessments (testing), and cognitive e-learning design theory. Your course chapters will be written and designed around our core beliefs: Meaningful: your chapters are written for real world job realities. We teach learners how to be successful selling your brand, not rote memorization of facts or simple e-reading. Memorable: good training leaves learners with confidence and connection to your destination or product. Our cognitive learner theory approach transforms information into insight. Motivational: training is only as effective as the actions taken by learners AFTER their course work is done. Our learning path approach takes learners from novice to master of your brand s sales objectives.
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