report checklist welcome kit idgets ommunication anners program agreemen eywords program bio ext links datafeeds our eek oupons/deals approval

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1 nus campaign apprval prgram bi ext links reprt eywrds welcme kit ur eek checklist idgets datafeeds filiate recruitmentcreative mmunicatin anners upns/deals prgram >> Everything yu need agreemen t get started >> 4 week checklist t build yur prgram

2 Cngratulatins & Welcme! Meet the team! Sales team initial cntact Supprt team day-t-day help Client services team strategy & best practices The help center Submit Help Tickets Directly t the Supprt Team View Cmmn Questins in the Knwledgebase Check ut the Library f Dwnladable Tutrials 24 hurs a day / 7 days a week / 365 days a year

3 hw t use the welcme kit in 4 easy steps! 1. Cmplete the kickff checklist. 2. Ask questins! If yu need help - call us. 3. Review nging, daily management tasks. 4. Begin active recruitment effrts

4 Merchant checklist Yur Affiliate Prgram is LIVE! Nw What? Great Questin -- The Merchant Develpment Team at ShareASale has put tgether a handy Checklist utlining the mst imprtant tasks t cmplete in the first fur weeks f launching a prgram, as well as a few nging tasks fr dwn the rad. The task at hand Where is it lcated? Page Cmpleted? Set Up Aut-Depsit My Accunt Tab > Setup Aut-Depsit pg. 5 Review Prgram Agreement My Accunt Tab > Edit Settings Pg. 6 Add PPC Rules (if applicable) My Accunt Tab > PPC Bidding Rules pg. 6 Ppulate Search Keywrds My Accunt Tab > Edit Settings pg. 7 Create Strng Prgram Bi My Accunt Tab > Edit Settings pg. 8 Create Actinable Reply s My Accunt Tab > Edit Settings pg. 9 Uplad Banners My Creatives Tab > Add Creatives pg. 11 Add a Variety f Text Links My Creatives Tab > Add Creatives pg. 11 Lad Cupns/Deals My Creatives Tab > Pst Cupn/Deal pg. 11 Create Widget My Creatives Tab > Widget pg. 11 Uplad Vide My Creatives Tab > Vide pg. 11 Build Prduct Datafeed My Creatives Tab > Prduct Datafeed pg. 13 Create Newsletter Template My Affiliates Tab > Send Newsletter pg. 15 Create Affiliate Tags My Affiliates Tab > Affiliate List PG. 17 Create Apprval Rules My Accunt Tab > Edit Settings PG. 17 Map ut a 12 Mnth Prm Calendar Outside the Interface PG. 18 Begin Active Recruitment PG. 19 Onging Day t Day Management PG. 20 Onging

5 weekly time line It s imprtant t finish the checklist in a timely manner, hwever it des nt have t be dne in ne day. Mst Merchants chse t cmplete the checklist ver a fur week perid. The final tasks are mre f an nging prcess t be dne thrughut the life f the prgram. Here is ur recmmended fur week schedule. week 1 week 2 week 3 week 4 nging Set Up Aut-Depsit Review Prgram Agreement Add PPC Rules Ppulate Search Keywrds Create Actinable Reply s Add a Variety f Text Links Lad Cupns/Deals Uplad Banners Create Strng Prgram Bi Create Newsletter Template Uplad Vide Build Prduct Datafeed Create Widget Map ut a 12 Mnth Prm Calendar Create Affiliate Tags Create Apprval Rules Begin Active Recruitment Implement Day t Day Management Tasks Ready, set, g! Up first: aut-depsit

6 My Accunt Tab > Setup Aut-Depsit Aut-depsit It s imprtant - dn t waste yur investment! Aut Depsit is an essential key t recruitment and successful prgram management. This tl helps t ensure yur accunt will always be funded. If an accunt ges ffline r runs ut f funds, Affiliate links break. Setup Aut Depsit - N Extra Fee Yur infrmatin will be sent securely thrugh Authrize.net, a trusted prvider f secure credit card transactins. P Please turn my Aut-Depsit ON: Please turn my Aut-Depsit OFF: Lw Balance Trigger = $500 When my balance reaches my lw balance trigger, please depsit this amunt: $300 Frm the fllwing funding surce: (ShareASale currently accepts MC, Visa and American Express transactins) TIP: Yur balance shuld, at any time, cver a ttal f five days wrth f Affiliate cmmissins. hw can aut-depsit help? On vacatin? QIf yur accunt ges lw during a time when yu are nt in the ffice such as a weekend r hliday, yu wn t have t wrry abut ging ffline. Special icn! Merchants setup n Aut Depsit receive a unique icn that appears during an Affiliate Search fr new Merchant prgrams. W If N dead links. a Merchant prgram ges ffline, Affiliate s sites are filled with dead links which culd frce them t replace thse links with ther prgrams if the situatin is nt rectified quickly. Did we mentin... Affiliates aut-depsit! five Cmplete!

7 My Accunt Tab > Edit Settings > Prgram Agreement Prgram agreement Week 1 Prgram agreement = yur cntract with affiliates This is yur legally binding agreement with Affiliates. S any prgram restrictins that will be enfrced will need t be added here. Withut an agreement, yur prgram technically and legally speaking has n restrictins. Here are a few examples f what culd be included in a Prgram Agreement: Trademark Regulatins Marketing Plicy FTC Disclsure Requirements Grunds fr Terminatin Scial Media Plicy Cupn/Deal Plicy Special Cmmissin Rules Pay Per Click Bidding Rules Ppular Discussin Pints Pay Per click bidding rules There are many Affiliates wh specialize in PPC Bidding. If yu currently run any PPC Campaigns (Ggle AdWrds, Yah! Search Marketing, Micrsft adcenter, etc), it wuld be beneficial t put a few restrictins in place fr Affiliates. These restrictins shuld be placed within yur ShareASale Accunt in tw separate places (see belw). Spell ut which keywrds are restricted, and if there is a bid maximum. Be as specific as pssible. (1) In The Prgram Agreement (My Accunt > Edit Settings > Prgram Agreement) (2) In the PPC Bidding rules (My Accunt > PPC Bidding rules) Cupn & deal affiliates In the current ecnmic situatin, the number f cupn based websites has increased as cnsumers tend t shp arund lking fr the best deal. There are several different types f cupn Affiliates, frm a cupn aggregatr t a mmmy deal blg. This is yur Affiliate Prgram - s it is yur chice t decide with whm t wrk. Sme Merchants chse t wrk with all cupn Affiliates and sme chse t hand select r restrict certain cupn Affiliates. Whatever yu decide is best fr yur prgram, be sure t explain yur plicy within yur Prgram Agreement. Belw are a few examples f hw a Merchant may chse t wrk with a cupn/deal Affiliate: - wrk with all cupn affiliates - wrk with hand-selected cupn affiliates - wrk with zer cupn affiliates - restrict the type f cupn available - reduced cmmissin fr cupn Affiliates - restrict user-submitted cupns...etc Cmplete! six

8 My Accunt Tab > Edit Settings Search keywrds It s imprtant - dn t waste yur investment! The prgram search keywrds are listed n yur edit settings page. There are a few tips we wuld recmmend when filling ut the search keywrd list: u v w x y All Characters: Use all 255 characters alltted in yur search keywrds. Singular Spelling: Save characters by including the singular spelling rather than plural spellings. Exact Matches: Exact matches n phrasing will rank higher in the search results, just like they wuld in a brwser search. S use full phrases n items that are mst relevant fr yur prgram. Fr example, if yu sell tthpaste, a cmmn phrase might be whitening tthpaste. Yu can save characters by breaking up less relevant phrases with a cmma (Crest, fluride, tthpaste). MiSSpellings: If yu have characters remaining in yur search keywrds, include sme cmmn misspellings. Keep it Simple: Dn t ver think it! Include the phrases and keywrds that best represent what yu are all abut. Remember that Affiliates have the ability t chse hw they want t srt the list f search results, s relevancy is just ne ptin fr the results rder. take a lk frm an affiliate s pint f view: Search by Keywrd: travel search Results Example Travel Name Categry: Travel ID: Active On: 5/1/2000 [ Jin Prgram ] 10.00% Per Sale Keywrd Matches Stats Details Previews Organizatin Name: Web Address: Prduct Match: Prgram Keywrd: Prgram Bi: Prduct Matches (185) The Keywrd Search lks fr matches in the fllwing categries: Organizatin Name, Web Address, Prduct Match frm Datafeed, Prgram Search Keywrds and Prgram Bi. A green checkmark will appear next t each sectin that cntains a match. seven Cmplete!

9 My Accunt Tab > Edit Settings Prgram Bi Week 2 It s imprtant - dn t waste yur investment! When an Affiliate is lking fr a new prgram t jin within the ShareASale Affiliate Interface, they will be presented with a descriptin that yu, the Merchant, has prvided. This is yur pprtunity t make a great first impressin abut what yur prgram has t ffer. Dn t be afraid t beef up yur Prgram Bi t cnvey hw wnderful yur website and prgram are. The Cmpany u Intrductin. Include a brief paragraph abut yur cmpany/prducts. Describe what makes yu unique and cmpetitive. The prgram v Prgram Details. Bullet all the reasns Affiliates shuld partner with yu. Sme examples culd include: Cmmissin Rate Perfrmance Incentives Cnversin Rate Ckie Duratin Regular Newsletters Average Order Cupns Datafeed Extensive Creative Catalg Marketing pprtunities wmarketing Opprtunities. Think abut the different audiences that yur prduct r service can be targeted t. By highlighting this infrmatin, yu may spark an idea with Affiliates abut ways they culd prmte yur ffer. Data culd include niche, site demgraphics, seasnality, and marketing verticals. the prducts ximages. The Prgram Bi can be created in HTML. Take advantage f this t create a descriptin that has the same feel and branding as yur site. Yu culd include a few prduct images t give ptential Affiliates an idea f what yu sell. Thank yu! ycntact Infrmatin. D nt frget t include yur Affiliate manager s name, phne, and . Yu want t let the Affiliates knw that yur prgram is actively managed by smene that will be respnsive t their questins and inquiries. Cmplete! eight

10 My Accunt Tab > Edit Settings Aut-reply s It s imprtant - dn t waste yur investment! The aut-apprval (als called the welcme letter) is the that an Affiliate receives when he/she is apprved int yur prgram, and is ne f the mst imprtant pieces f cmmunicatin that the Affiliate will receive frm yu. It is their first intrductin t yur prgram and a great pprtunity t prvide the Affiliate with tls they can use t get active right away. Each merchant accunt has 3 aut-reply s Aut-Apply Received by Affiliates upn applicatin t yur prgram. What t Include Brief review f the prgram Time frame f apprval prcess (1-day, hrs, etc) Cntact infrmatin the gal T set expectatins n Apprval status. Aut-decline Received by Affiliates upn being declined t yur prgram. What t Include Ntificatin f declined applicatin Ptential reasns fr the decline Cntact infrmatin the gal T give yur Affiliates the pprtunity t state their case. Aut-apprval Received by Affiliates upn apprval t yur prgram. What t Include Lts! See example next dr! the gal T mve yur affiliates int actin. nine Cmplete!

11 Aut-apprval example Week 2 datafeed dwnlad - deals & cupns - banners/links - cntact us Dear Jane, Brief pening paragraph u A brief pening paragraph (a few sentences) welcming the Affiliate t the yur Merchant prgram. The prgram Re-state value Re-state values the Affiliate will receive frm their partnership with yu (cmmissin rate, ckie durav tin, bnuses, any ther Affiliate tls yu prvide). marketing tls Affiliate marketing tls w Prvide links t sme Affiliate marketing tls such as banners, prducts, cupns r text links Banner tracking cde <a target= _blank href= nk=&afftrack= ><img src= https://www.shareasale.cm/image/acfa.gif ></a> <a target= _blank href= shareasale.cm/r. cfm?b=76698&u=!!userid!!&mid= Mre marketing tls current Best Sellers TIP: Yu can use the newsletter macrs t simplify this task. p.15 General marketing tls Prvide ther tls Affiliates culd use t start marketing right away. This culd include sme cntent x abut yur prducts, cnsumer demgraphics, website cnversin rate, seasnality, testimnials, etc. Affiliate prmtins Current affiliate prmtin y If applicable, include current Affiliate incentives, such as first sale bnus r ther perfrmance metric. Questins, cmments, cncerns? Cntact infrmatin z List cntact infrmatin, such as name and , f the persn the Affiliate can get in tuch with shuld they have any questins. Up next: add creatives

12 My Creatives Tab > Add Banners/Text Links add creatives it s imprtant - dn t waste yur investment! Develp a creative inventry that targets yur cnsumer. Affiliates can drive traffic, but yu are the expert n yur cnsumer - and what appeals t them. Gd creatives can g a lng way in cnverting Affiliate traffic. Types f creatives are as fllws: u Banners A visual creative image advertisement that links t a page n yur website. fr Example: v w Text links A phrase, sentence, paragraph r any text that links t a page n yur website. Text links are essentially a hyperlink. fr Example: Lking fr a reliable and inventive Affiliate Netwrk? Check ut ShareASale.cm! Cupns/deals Current cnsumer facing prmtins. fr Example: Free Shipping n rders $ N Cupn Cde Required! Save 15% n all rders thrugh 12/12 - Use Cde save1212 Interactive creatives x Widgets A dynamic creative that can cntain banners, prduct links, deals, cupns and/r any ther cntent that yu wuld like. y Vides Previusly recrded vides can be upladed and linked t a page n yur website. eleven Cmplete!

13 Ppular sizes Each Affiliate may have different preferences surrunding the size and type f a banner advertisement. Fr example, sme Affiliates may be lking fr a skyscraper, while thers might want a small 125x125 t put within a blg pst. It s imprtant t prvide a wide variety f ptins fr yur Affiliates. Week x x x x x x x x 240 Get creative Categry Fcused. D yu have ppular categries n yur website? Create banners specifically arund thse categries. 300 x 250 Prduct Fcused. Best selling prducts? Develp creatives targeted twards these particular prducts. Seasnal & Hliday. This is big! Create hliday r seasnal specific banners. Hliday Gifts, Hallween Cstumes, Back t Schl Bks, Valentine s Day, etc x 250 Deep Landing Pages. Take ut as many clicks as pssible fr yur cnsumer. Targeted banners shuld land n deep linking pages. Traditinal Advertisement. Are yu running an ad campaign currently? Use thse t develp a cnsistent message acrss the web. A well develped creative inventry will g a lng way in cnverting Affiliate traffic. 88 x 31 Insider Tip: the 88 x 31 banner shuld be yur lg. Up next: prduct datafeed

14 My Creatives Tab > Datafeed prduct datafeed it s imprtant - dn t waste yur investment! Many Affiliates - Blggers, Shpping Cmparisn Sites, Niche Strefrnt Pages - utilize a Prduct Datafeed. A Datafeed allws Affiliates t prmte specific prducts relevant t their website, as ppsed t simply displaying a banner advertisement. Affiliates can simply search yur Datafeed fr relevant prducts, and easily grab the tracking link. What exactly is it?...imagine a giant spreadsheet f yur entire prduct inventry where each rw represents a specific prduct and each clumn prvides prduct details. Helpful tips u IT S FOR EVErynE! Yu dn t need a huge inventry t benefit frm having a prduct feed. A datafeed can cnsist f just a handful f prducts. v TOOLS: Lts f tls are pwered by Datafeeds including the Merchant Widgets, Newsletter Macrs and the Affiliate s Make-A-Page. w x IT S FREE: There is n charge t utilize the Datafeed Feature n ShareASale. Merchants can uplad a Datafeed up t 31x per mnth; with n limit n number f prducts. y KEEP IT UP-t-datE: Affiliates can see the date f the last datafeed uplad. S even if yur inventry desn t change frequently, submit a fresh uplad at least nce a mnth. autmatic updates: Yu can autmatically uplad yur datafeed via FTP access. T set up, submit a Help Ticket including the static IP address frm where yu will be uplading the feed. Affiliates datafeeds! thirteen Cmplete!

15 At the very least... These categries are required Week 3 Data type What is it? An example, please! SKU A unique value, specific t ne prduct. 5A5256, 45894, r any unique value... URL Direct URL t the prduct. Price Listed price f the prduct Categry Sub-Categry Prduct categry, use ShareASale Categries.* Prduct sub-categry, use ShareASale Sub-Categries.* Merchant ID Yur ShareASale Merchant ID *Categries and Sub-Categries are listed at But g abve & beynd... These categries are recmmended Data type What is it? An example, please! Name Name f the Prduct. Sunflwer Summer Dress FULL IMAGE THUMB IMAGE DESCRIPTION SEARCH TERMS Best sellers Large image f the prduct. Small image f the prduct. Infrmative descriptin abut the prduct. Cmma separated list f prduct search terms. Ntifies Affiliates that this is a best selling prduct. image-xl image-small Bright and clrful summer dress great fr weekend getaways... Dress, Wmen s Clthing, Summer, Sunflwer Dress, Casual Wear Ppulate this cell with a 1 t indicate a best selling prduct. Need mre specifics? Visit Up next: newsletter

16 My Affiliates Tab > Send Newsletter newsletters it s imprtant - dn t waste yur investment! Utilize the newsletter tl t maintain cnsistent cmmunicatin with yur Affiliates. The key is t keep yur newsletter relevant and cncise. Think f the newsletter as yur marketing tlkit fr Affiliates. Include infrmative details that will help yur Affiliates t better sell r market yur prduct r service. u v w x Send it mnthly Fr mst prgrams, mnthly will be a fitting schedule. If yur prgram ffers a huge inventry with lts f details changing n a regular basis, it may bde well fr yur prgram t send mre frequent newsletters. Just keep in mind that yur effrts will have adverse effects if yu begin spamming yur Affiliate base. inject persnality Let the newsletter reflect wh yu and yur cmpany are. Affiliates receive hundreds f s might as well make yurs interesting t read. make it actinable Actinable as in usable. Include items that Affiliates can put t use right away. Utilize macrs t include the Affiliate s specific tracking cde fr tls and t persnalize yur . target affiliates Utilize the filters t send specifically targeted cmmunicatin t certain grups f Affiliates. Fr example, yu culd send keywrd lists t yur PPC Affiliates, an activatin newsletter t lw perfrmers with sme tips n getting started, special incentives t yur tp perfrmers, cntent tips t yur blggers yu get the picture. Available Filters Tags: ((Blgger)) r ((Cupn Site)) r ((Shpping Cmparisn)) Cmmissins this mnth: mre than and less than Cmmissins ttal: mre than and less than Hits this mnth: mre than and less than Hits ttal: mre than and less than Jined yur prgram befre after Affiliates frm the fllwing State: Affiliates frm the fllwing Featured Prgrams: fifteen Cmplete!

17 newsletter example august Week 3 datafeed dwnlad - deals & cupns - banners/links - cntact us Dear Jane, u prgram updates: Be sure t cmmunicate any changes with the prgram agreement, cmmissin structure, ckie duratin, prgram manager changes r any ther item that pertains t the prgram setup. current best sellers Best Sellers v Include a few sample prducts f what is new and ht in yur inventry. Special Red Bk Price: $15.00 URL t Prduct Black Binculars Price: $ URL t Prduct H54 Calculatr Price: $ URL t Prduct Exclusive affiliate bnus campaigns w bnus campaigns Include any Affiliate sales incentive r bnus campaign that is running. This can be a great pprtunity t encurage Affiliates t generate sales r push a specific prduct. Special prduct fferings x Featured prducts If yu have prduct inventry, include cntent abut yur prducts r brands. Use this as an pprtunity t educate Affiliates n what makes yur prducts unique. Educatinal cntent yeducatinal cntent Highlight any new cupns, deals r creatives that are currently available. Be sure each f these creatives are listed within the ShareASale Interface. Make it mre actinable by using macrs t include the Affiliate link. Lking fr a reliable and inventive Affiliate Netwrk? Check ut ShareASale.cm! banner tracking cde <a target= _blank href= nk=&afftrack= ><img src= https://www.shareasale.cm/image/acfa.gif ></a> text link tracking cde: <a target= _blank href= shareasale.cm/r.cfm?b=76698&u=!!userid!!&mid=397&urllink=&afftrack= - Insert cntact infrmatin here - Need help? Check ut the vide tutrial at shareasale.cm! Up next: tags & apprval rules

18 My Affiliates > Affiliate List & My Accunt > Edit Settings tags & apprval rules it s imprtant - dn t waste yur investment! Affiliate Tags prvide merchants with a way t segment their Affiliate list. Tags can be created t rganize Affiliates and gives Merchants the ability t create specialized and targeted activatin campaigns. Once Tags are assigned, Merchants can pull reprts, send newsletters, prvide special cmmissin and even uplad creatives that will be available nly t specific Affiliate Tags. ppular strategies fr tagging: Cnference management perfrmance management prmtinal methds vilatin management Stres management* ASW 2013 Tp Perfrmer 12 MmmyBlgger Strike 2 - Cupn SampleStre1 BlgHer 2011 VIPs Cupn/Deal Strike 1 - PPC SampleStre2 Meetup-Oct2012 Tp Gainers 12 PPC Affiliate Strike 1 - Twitter SampleStre3 *Applicable fr Merchants using ShareASale StresCnnect. PSend Newsletter Offer a Cupn/Deal P P Create a Banner P P Develp a Bnus Campaign Set a Special Cmmissin...All by a specific tag! affiliate apprval rules can save yu time! One f the mst time-cnsuming and time-sensitive tasks f managing an Affiliate prgram is reviewing the applicatins. Affiliates dn t like t wait and Merchants want t make sure applicatins are carefully reviewed. Custm Affiliate apprval rules can help cut that lad significantly. Yu set up the filters t autmatically apprve r decline nly thse Affiliates wh meet the criteria yu select. What Filters are Available? There are ver fifteen aut apprval filters available t Merchants, including Affiliate Lcatin, Specific Accunt Details, Prmtinal Techniques and Adult Cntent. Aut-Apprval Example I want t aut apprve US Affiliates with a Full Membership Level and wh have a Tp-Level Dmain that des Nt use cupns r incentives. Aut decline any Affiliate wh uses Cupns and is Nt frm US r Canada. Aut-decline Example Tip: Apprval Rules can be used fr mre than just aut apprving r aut declining. If yur prgram is currently set-up t Aut Apprve everyne, yu culd use Apprve Rules t Pend thse applicatins that yu knw yu may want mre time t review. seventeen cmplete!

19 Outside f the Interface prm calendar Week 4 it s imprtant - dn t waste yur investment! Take an hur t sit dwn and draft ut a full editrial calendar. By having a marketing plan in place fr the year, yu will be mre rganized and ready t put ut meaningful and rich cmmunicatin t Affiliates. Create a plan with the fllwing items: u v w Theme The mnthly theme is ging t be the verall message r item that brings tgether all marketing tls prvided fr a given mnth. Lk fr events that culd tie int the prduct line such as mvie and vide game releases, sprting events, prduct launches, prduct sales seasnality, fashin shws, pp culture events, and even hlidays. marketing tls Utilizing the theme selected fr the mnth, create sme new creative r highlight creatives that cincide with the theme. This culd mean prviding a strefrnt f related prducts, creating new banners, publishing cnsumer cupns r uplading related text links. affiliate prmtin/bnus Prvide Affiliates with an incentive that will entice them t generate mre sales fr the prgram. Dn t be afraid t get creative with the bnuses and ffer prmtins in additin t the cmmn cash fr sales bnus. fr example January February Theme Snw Day Dr. Suess Affiliate Cupn BOGO Sleepwear 15% ff Dr. Suess Banner Request 468x60: Winter & 300x250: Winter 125x125: Suess & 160x600: Suess Prduct Launch Ftie Sleepwear Dr. Suess Hats Affiliate Prmtin Generate $2,500 in ftie sleepwear, receive sleepwear fr a year Drive $1,000+ in Dr. Suess prduct sales, get VIP cmmissin fr all sales in March Est. Spend $1,000 $2,000 Affiliate Newsletter BOGO Cupn, New Creative, & Prmtin Cupn, Dr. Suess Strefrnt, and Prmtin Qualified Affiliates When the marketing plan is mapped ut fr the year, managers knw in advance what materials t send t their Affiliates. A plan can better arm a manager t spark interest and actin frm Affiliate partners. cmplete! eighteen

20 Outside the Interface Active recruitment it s imprtant - dn t waste yur investment! Affiliate Recruitment is ne f the mst imprtant aspects that will cntribute t the grwth and success f yur Affiliate prgram. Affiliate recruitment takes n varius frms. Sme Affiliates will find yu n ShareASale based n yur prgram set-up, but it s als imprtant t set aside time dedicated t planning and practively reaching ut t prspective Affiliates. u Featured Placements n ShareASale Merchants can take ut ad space n the ShareASale Affiliate interface. It s a great way t advertise yur prgram t all Affiliates that are part f the ShareASale Netwrk. spnsred merchant ad! v Publish Affiliate Perfrmance Incentives Affiliates are like yur nline sales frce - smetimes they need a little incentive t get mtivated! { Reach 5 Sales in yur First Mnth - Get a $100 Bnus! } w x y Attend Industry Events There are several meet-ups and industry events yu culd get invlved with. Face t face netwrking is a great way t bst recruitment and build slid relatinship with yur Affiliates. ShareASale ThinkTank - Affiliate Summit East - Affiliate Summit West Type-A-Parent Cnference - BlgHer Cnference - Internet Retailer add c-branded page t yur website Yur c-branded page is a persnalized link prvided by ShareASale that includes yur Prgram Bi and a frm fr an Affiliate t jin yur prgram. C-Branded Page: internet searches Ggle sme f yur keywrds and seek ut Affiliates that have built cntent sites, PPC campaigns r blgs fr them. When yu find a site yu want t wrk with, cntact them directly with a persnal message. Let them knw why this wuld be a gd partnership -- and -- send them yur CO-BRANDED PAGE! nineteen cmplete!

21 Management tasks Onging it s imprtant - dn t waste yur investment! As previusly mentined, Affiliate Marketing is a lng term grwth channel. It requires regular and nging maintenance and management just like any ther marketing campaign. Affiliates are a part f yur team nw, s be sure t wrk n the nging tasks presented belw t ensure a successful prgram! day-t-day management Prvide Affiliate Supprt & Answer Questins Review Affiliate Applicatins - Apprve r Decline Datafeed Upkeep - Ensure Accurate Data Creative Maintenance - Review Relevancy f Creatives nging recruitment ShareASale Featured Prgrams Attend Industry Events Internet Searches fr Relevant & Ptential Affiliates Publish Affiliate Perfrmance Incentives cntinuus & timely cmmunicatin Mnthly Newsletters ShareASale Affiliate Aquarium Persnal/Cmpany Blg Varius Scial Media Outlets Participatin in Affiliate Frums reprt generatin & analysis Transactin Detail Weekly Prgress Affiliate Timespan Banner Perfrmance Mnthly Payment Review Affiliate Cmparisn Year in Review Clsing Tip Try t remember t keep the fcus n the quality f Affiliates rather than the quantity. It can be easy t fcus nly n the number f Affiliates in a prgram but the effrt shuld be n finding quality affiliates wh will help grw a prgram. Cncentrate resurces n Affiliates wh are mtivated and well matched t market yur prduct r service. cmplete! twenty

22 advanced questins Cngratulatins! Yu ve made it thrugh the Merchant Kickff Checklist. It s likely yu have a few additinal questins - s we ve gathered the mst ppular new Merchant FAQs (nt discussed previusly) fr yur reference. A few f these questins reference cntacting ur supprt team - click the Submit A New Ticket ptin in the Help Center (pg. 2). What if I want t pay 10% n ne prduct and 5% n anther? Prduct cmmissins can be set up n a sku level. In rder t accmplish this, yu will need t make changes t bth yur existing ShareASale tracking cde and yur prduct datafeed. If yu are interested in setting up prduct sku cmmissins, please pen a supprt ticket and ur team can walk yu thrugh the required changes. Why am I getting s many cupn/deal affiliate applicatins? Upn activatin int the ShareASale Netwrk, a new prgram annuncement is sent ut via rss Feed t all subscribing Affiliates. Typically cupn/deal Affiliates will apply fr mst, if nt all, f these prgrams as they can prmte nearly every type f Merchant. D nt be surprised if the first mnth r tw is an verlad f cupn/deal Affiliates it is very cmmn. Why aren t my affiliates putting up my links? It can take a little time fr yur Affiliates t add links t their website. Affiliates have t determine where, when and hw best t prmte yur prgram based n their particular audience. Remember Affiliate marketing is a lng term grwth channel. Yu can help activate yur Affiliates by prviding them with slid marketing tls in yur reply s and newsletters. Why aren t all f my affiliates cnverting sales? Each Affiliate prgram is unique, hwever industry-wide abut 30% f a Merchant s apprved Affiliates shuld be driving clicks, and f that 30%, abut 10-15% shuld be driving actual sales. This des vary prgram t prgram - but shuld be a gal t wrk twards, and then a gal t beat! hw much shuld an affiliate prgram drive in sales? Again, each Affiliate prgram is unique, but as a general industry average, Affiliate sales accunt fr abut 10% f verall nline sales. There are certainly prgrams wh see much mre than that amunt, it just depends n the type f prgram, and pre-existing nline presence. can i pay my affiliates a higher cmmissin fr new custmer sales? Certainly! Yu can utilize the Advanced Cmmissin Structures t create a rule that pays Affiliates a higher cmmissin fr new custmers. This is an advanced features that requires a little prgramming and mdificatin t yur current tracking pixel. If yu are interested in setting up this feature, please pen a supprt ticket. hw d i run the same type f reprt every mnth? There are tw ways t cmplete this task ne technical and ne less technical. Fr the mre tech-savvy, yu can setup yur API t deliver a particular reprt at a particular time (deliver the transactin detail reprt t my desktp at 12am every mnth-end). Fr the less technical, yu can utilize the Saved Reprts functin. Yu can save any reprt by itself r as a template fr future reprts. These can be accessed n the particular reprt in questin r under the hckey puck star in the upper left side f yur accunt. i invited affiliates int my prgram. can i get them apprved quicker? Yu can breeze invited affiliates thrugh the ShareASale Netwrk Applicatin prcess by Pre-Apprving them int the netwrk based n yur invitatins. This can be cmpleted via the Edit Settings Page under Add Custm Apprval Rules.

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