How Mobility, Open Web and Collaboration are Changing Enterprise Development Strategies. Forrester Research Black Duck Software

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1 How Mobility, Open Web and Collaboration are Changing Enterprise Development Strategies Forrester Research Black Duck Software

2 Our Speaker Jeff Hammond Principal Analyst Forrester Research Jeff s background Research coverage: Agile Methodologies, AppDev processes & tools, ALM, IDEs, programming languages, Social computing & Web 2.0, and more.. Previous work experience: IBM part of the Rational brand strategy and planning team Rational product manager, product marketing, BusDev, strategy & planning Accenture led app dev projects for Fortune 500 clients in the pharmaceutical and insurance industries COMPANY CONFIDENTIAL Copyright 2012 Black Duck Software, Inc. All Rights Reserved. 2

3 Trends Software is Eating the World Marc Andreessen Open Source as the foundation for mobility infrastructure COMPANY CONFIDENTIAL Copyright 2012 Black Duck Software, Inc. All Rights Reserved. 3

4 Enterprise and Cloud Cloud is growing rapidly and driving interest in the AGPL Corresponding rapid growth in AGPLv3 licensed projects Number of AGPLv3 Projects New OSS Cloud Projects Cumulative Projects COMPANY CONFIDENTIAL Copyright 2012 Black Duck Software, Inc. All Rights Reserved. 4

5 Open Source Drives Mobile Innovation New Mobile OSS Projects Over 10,000 new OSS projects in 2011, doubling each of the last 3 years Open source has redefined the mobile industry and is spreading far beyond COMPANY CONFIDENTIAL Copyright 2012 Black Duck Software, Inc. All Rights Reserved. 5

6 Forrester Research, Inc. Reproduction Prohibited

7 How Mobility, The Open Web and Collaboration are Changing Enterprise Development Strategies Jeffrey Hammond Principal Analyst April 17, Forrester Research, Inc. Reproduction 2009 Prohibited Forrester Research, Inc. Reproduction Prohibited

8 We re entering a golden age for software development and tech-driven innovation. You enterprise can be part of it or be consumed by it Forrester Research, Inc. Reproduction Prohibited

9 Is10 years an eternity, or an eye-blink? 2001* 1. YHOO $5.04B GOOG - 2. BBI $1B (approx) NFLX - 3. BKS $2.47B AMZN $2.17B 4. MSFT $276.36B AAPL $5.44B 2010* 1. YHOO $16.77B GOOG $169.13B 2. BLOAQ $250.5M NFLX $11.19B 3. BKS $704.71M AMZN $94.93B 4. MSFT $217.57B AAPL $345.91B 9 * Market capitalization 2011 Forrester Research, Inc. Reproduction Prohibited

10 Software innovation used to be expensive When I built my first company in 1999 it cost $2.5 million in infrastructure just to get started and another $2.5 million in team costs to code, launch, manage, market and sell our software. So it s not surprising that typical A rounds of venture capital were $5 to $10 million. Mark Suster, GRP Partners but software innovation costs 90% less than it used to Forrester Research, Inc. Reproduction Prohibited

11 So What s changed? 1. Consumerization 2. Social Collaboration 3. Open source everywhere 4. Scale-out hardware 5. X as a Service 6. Self-provisioning (Dev-ops) Forrester Research, Inc. Reproduction Prohibited

12 Q: So why should You care? A: Because your business will be challenged by Digital Upstarts and this is their data center Forrester Research, Inc. Reproduction Prohibited

13 Your enterprise development culture needs to change Forrester Research, Inc. Reproduction Prohibited

14 Mobile is the new face of customer engagement 2/12-850K Android Activations per day, 300 million total devices 3/8 172M ios devices sold to date, 62M alone in Q4, Billion + Smart Phones in market Source: Flickr ( Entire contents Forrester Forrester Research, Research, Inc. Reproduction Inc. All rights Prohibited reserved.

15 Need proof? 60% of Facebook updates are from mobile devices. 60% of Salesforce.com transactions are from mobile devices. 70% of Pandora radio is delivered to mobile devices. Think about what you do on your smartphone or tablet and why Forrester Research, Inc. Reproduction Prohibited

16 NPR fueled 3 rd party apps by publishing its REST API. Choose your Aer Lingus seat from your smartphone. (Pure JavaScript app.) Evernote s power: Web, desktop, mobile channels linked by cloud repository. Pocket Hipster and Nike link mobile with service with social networks Forrester Research, Inc. Reproduction Prohibited Tripit: Web and mobile channels, clever cloud repository, notifications, and social networking.

17 Mobile devices fuel an explosion in app intensity App intensity is the volume of activities and transactions driven off mobile devices. It rises because of the convenience, availability, & immediacy of mobile apps and sites Forrester Research, Inc. Reproduction Prohibited

18 Client Service Plane Infrastructure Scale out infrastructure 18 Source: Q Enterprise Web 2.0 Patterns" report, Forrester Leadership Boards 2011 Forrester Research, Inc. Reproduction Prohibited

19 February 2012 Mobile Is The New Face Of Engagement Systems Of Engagement Are The Future Of Technology-Led Business Innovation Forrester Research, Inc. Reproduction Prohibited

20 Platforms empower ecosystems of customer experiences Platform Platform Maintenance Upsell/X-sell Analytics Repeat Purchase Plug-ins Platform Customer Support Customer Social Networks Aftermarket Suppliers Transactional Relationships Customer Context Forrester Research, Inc. Reproduction Prohibited

21 Nike releases FuelBand API for developer at SXSW music hackathon Forrester Research, Inc. Reproduction Prohibited

22 Forrester Research, Inc. Reproduction Prohibited

23 Forrester Research, Inc. Reproduction Prohibited

24 Your next generation of developers Forrester Research, Inc. Reproduction Prohibited

25 Open Web developers are a different breed The New World Polyglot App Internet Communities Systems of Engagement Customers The Old World Java/.NET Web Vendors Systems of Record Sites Source: Barry Lawrence Ruderman Antique Maps (

26 You need to rethink your development strategy You need a development strategy for multi-channel systems of engagement. You need to lower your cost of innovation to match the digital upstarts You need to make investments in open standards and open source technologies- They are driving the next generation of system architecture What is your 360 product experience? Do you need to create your own developer program? How will you attract the GitHub generation to refresh your dev talent? The center of gravity in the development world is shifting to communities, are you ready to participate? Think carefully about how this affects your software sourcing model Forrester Research, Inc. Reproduction Prohibited

27 6 th Annual Future of Open Source Survey Produced by Black Duck, North Bridge & 451 Research Focuses on the next generation of open source topics Community driven innovation, vertical industry adoption, etc. 20+ collaborators Keynote panel at OSBC, May 21, 2012 in San Francisco to discuss the survey results Help Shape the Future of Open Source! Take the Survey Today! COMPANY CONFIDENTIAL Copyright 2012 Black Duck Software, Inc. All Rights Reserved. 27

2010 Forrester Research, Inc. Reproduction Prohibited

2010 Forrester Research, Inc. Reproduction Prohibited 2 Developers and a Winning Mobile App Strategy Jeffrey Hammond Principal Analyst May 22, 2012 3 2010 Forrester Research, Inc. Reproduction 2009 Prohibited Forrester Research, Inc. Reproduction Prohibited

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