K 2013 MEDIA SERVICES

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1 K 2013 MEDIA SERVICES GB MULTIPLIERS FOR YOUR SUCCESS

2 Maximise your trade fair success with K Media Services. There are still several months to go until K But even now, you can influence the success of your trade fair participation with professional visitor marketing. K 2013 provides you with a multitude of aids for communicating to and attracting existing and prospective customers and drawing their attention to your trade fair participation in good time. Planning your presence to perfection In this brochure and on the At a glance sheet, we are again presenting the most important services for you and providing you with an organisation and order guide so that you can take effective action. Most of the services are covered by the lump-sum media fee. Including everything from the exhibitor database at and print media to a comprehensive digital communication package, we offer you all the tools you need to prominently position your company and thus gain an edge over the competition in the run-up to the fair. The K 2013 Team Contents Admission vouchers/evouchers Page 4/5 Database Page 6/7 Showroom/Matchmaking Page 8/9 Innovation Compass Page 10/11 Print communication Page 12/13 Digital communication Page 14/15 Public relations Page 16/17 Outdoor advertising Page 18/19 The K Team Back cover 2 3

3 Gutscheincode: Login Select Online Order System (OOS) Continue with Passes and Tickets Admission vouchers and NEW: evouchers! The admission voucher is sent to you by post. evoucher : the voucher code is sent to you by . Professional visitor management the make-or-break factor for your trade fair success. For K 2013, we are offering you, for the first time, two perfect tools for attracting customers and keeping them in the long term: admissions vouchers and evouchers. Invite your customers, and those you hope will become so, to your fair stand. There is no cost risk involved, as you only pay for the vouchers actually redeemed. Eintrittsgutschein /Admission voucher für ein kostenloses eticket im Wert von 65, (nicht verkäuflich) / for a free eticket worth 65. (not for resale) How to order your admission vouchers How to order your evouchers Wir laden Sie ein zu einem Besuch auf unserem Messestand während der K Eine Beschreibung, wie Sie Ihr eticket erhalten, finden Sie auf der Rückseite. 1. Log into k-online with your exhibitor data, 1. Log into k-online with your exhibitor Öffnungszeiten: 10:00 bis 18:30 Uhr Opening times: a.m. to 6.30 p.m Voucher code: We invite you to visit our stand at K Please turn over for details of how to obtain your eticket. Online einlösen und kostenlos mit dem VRR/VRS anreisen! Redeem online to profit from free travel on the VRR/VRS public transportation network! click on the menu item Online Order System (OOS) and continue with Passes and Tickets. data, click on the menu item Online Order System (OOS) and continue with Passes and Tickets. 2. Decide on the number of vouchers and 2. Enter the number of evouchers. choose one of three options: 3. The voucher codes are sent to you by . eticket : after redeeming the admission voucher/evoucher, your customer receives a personalised eticket. a) Imprint with company data and hall/stand numbers b) Freely definable invitation text c) Blank (no text). 4. You send on the voucher codes by the quick and low-cost global method or by post. 5. Your customers obtain their eticket the advantages for your customers - The eticket gives your customers direct admission to the fair without having to queue at the gate. 3. The vouchers are sent to you by post. 4. You send on the vouchers by post. etickets by entering the numeric codes at - The eticket entitles you to free travel to and from the exhibition grounds on the day of your visit, with all public transportation means of VRR in the price category D, southern region, and VRS (DB / German Railway 2nd, class, supplement-free trains only). Admission vouchers/evouchers 1 10 pieces EUR pieces EUR pieces EUR and up EUR Prices per voucher. All prices plus VAT. 5

4 1 2 Fly the flag in advance of K. In the exhibitor database. The exhibitor database is the springboard for your trade fair business. This is where visitors to K search for companies, products and solutions. You fly the flag for your company with your profile and product portfolio. Make consistent use of your opportunities and lay the foundations for successful trade fair communication right from the start. 3 4 No. 1 for Plastics and Rubber Worldwide Your free basic entry fourfold presence, fourfold impact 1 at the portals www. and - By providing carefully chosen information, mobile. in advance of, during you help visitors to plan their tour of and after the fair the fair and thus bring them to you. 2 in the K App 3 in the KATI visitor information system Katalog Catalogue particularly useful during the fair itself 4 in the printed trade fair catalogue Make your basic entry work for you: - Present yourself in the database that visitors can search by using a variety of criteria. - You provide information as a basis for personal contact: your company profile, extensive product information, links to your company website, events at the stand, names of contacts and much more besides. Maximum impact for minimum outlay Extra product category EUR 49 Entry in database, catalogue and KATI, per entry Combined logo package EUR 480 Book once, appear four times: entries in the catalogue, at, in the K App and visitor information system Video placement EUR 250 Eye-catching moving pictures at your online showroom Top-of-the-list company entry EUR 950 Your entry additionally tops the list in the three trade fair media, colour-highlighted in each product category. 6 7

5 Building up business online. Showroom and Matchmaking. This free K service is a unique business contact platform. The Online Showroom and Matchmaking are designed for the effective presentation of your company and products. Accessible day and night, for all actual and prospective customers, and all subjects and inquiries worldwide. Your Online Showroom Around the clock, show the world your company profile, exhibitor data, the overview of your products and services, current press news and individualised 3D hall plan. How to use the Online Showroom: 1. Log into Exhibitor Service at www. 2. Select the menu item Your Company on the Portal. 3. Enter details of your company, products and services. Matchmaking service The Matchmaking service supplies you with prospective customers looking for a certain product or wishing to find out about additional functions or specifications. They post their messages, you answer. The prospective customer then decides whether to get in contact. And how to use the Matchmaking platform: 1. Log into Exhibitor Service at www. 2. Select the menu item Your Company on the Portal/Matchmaking. 8 9

6 The direct route to your highlights: the Innovation Compass. In keynote articles, celebrated polymer research and technology scientists state their position on current topics and groundbreaking developments in the sector. The Innovation Compass is structured in line with the main themes that will have a decisive impact on market trends in the coming years. It offers visitors a highly convenient tool for locating new items and innovations including yours at K. The forum for presenting your innovations Make use of the Innovation Compass to ensure that your innovations will indeed by found by visitors to K. The Innovation Compass is available to all interested parties at ic.. It is an important preparatory tool for visitors who can look for innovations with the aid of a search matrix, broken down into Machines, Equipment & Processes and Materials. 1. Go to ic. and describe the field of innovation that you would like to present a specific product or a solution in. 2. Explain why the product mentioned is an innovation in the field concerned. 3. The mentioned product must be exhibited at K. 4. If possible, give details of publications and particularly patents. IMPORTANT: PROTECTING INNOVATION How it works: Innovation is the foundation for your company s future. We assure you that the Innovation Compass will go online at the earliest six weeks before K starts. 5. You assert your intellectual property rights over your innovation and have the chance to use a well-known quality mark. 6. Entries are to be made in English and German

7 Das ehemalige Dorf an der The former village (Dorf) on the Düssel ist heute Hauptstadt Nordrhein-Westfalens, des bevölkerungs- of North Rhine-Westphalia, river Düssel is today the capital reichsten und wirtschaftsstärksten Germany s most populous and Bundeslandes. Düsseldorf liegt im economically strongest state, and direkten Einzugsgebiet von annähernd almost 5 million people live within 5 Millionen Menschen. Eine Stadt its immediate catchment area. A mit hoher Lebensqualität, Kunst und city with a high quality of life, art Kultur, Mode und Shopping. Aber and culture, fashion and shopping auch Brauchtum, Bier und Bars. Sie opportunities. Plus tradition, beer werden sich wohlfühlen, egal ob and bars. You ll feel at ease whether auf der Kö, einer der bekanntesten you spend your time on Königsallee Shoppingmeilen Deutschlands, in (Kö), Germany s most celebrated der Altstadt oder im Medienhafen. shopping boulevard, in the Altstadt Düsseldorf ist Faszination Vielfalt. (Old Town) or in the Medienhafen Das gilt auch für die Hotellerie, vom (harbour district). Düsseldorf is 5-Sterne-Hotel bis hin zu einfachen fascinating for its diversity. Pensionen und zertifizierten Privatzimmern. accommodation, ranging from This also applies to its overnight 5-star hotels to simple boarding Düsseldorf charmant, modern houses and certified privately und weltoffen. let rooms. Veranstaltungen: Düsseldorf attractive, modern and cosmopolitan. Gastronomie: Events: Food & drink: Hotelübersicht Hotel overview at > In Düsseldorf finden Sie viele internationale Hotels mit ausgezeichnetem Standard. Einige bieten einen Shuttle- oder Taxi-Service zur Messe an. Manche Hotels sind vom Messegelände aus auch fußläufig zu erreichen. An jeder Hotelrezeption gibt man Ihnen gern weitere Auskünfte. > Düsseldorf Marketing & Tourismus GmbH Interessante Übernachtungsmöglichkeiten und Reiseangebote finden Sie unter (0) 211 / > Polizei Sie haben etwas verloren? Oder etwas gefunden? Das Polizeibüro im Eingang Nord, EG, bietet Ihnen in beiden Fällen bestmögliche Hilfestellung (0) 211 / (0) 211 / Flughafenstr Düsseldorf + 49 (0) 211 / > There are many international hotels with excellent standards in Düsseldorf. Some of them provide a shuttle or taxi service to Messe Düsseldorf. Certain hotels are within walking distance of the fairgrounds. Your hotel will be glad to provide you with further information at the reception desk. > Düsseldorf Marketing & Tourismus GmbH You can find attractive accommodation and travel offers at (0) 211 / > Police Lost anything? Found something? The police station at the North Entrance, ground floor, offers the best possible assistance in both cases (0) 211 / (0) 211 / Flughafenstr Düsseldorf + 49 (0) 211 / P1 U-Bahnhof Arena / Messe Nord U78 Ausstieg am Eingang Nord Arena/Messe Nord underground station Exit at North Entrance Messe Einfahrt Tor 1 P2 Bus direkt vom Flughafen zu den Eingängen Nord, Ost und Süd. 896 Nur während der Messelaufzeit Bus straight from the airport to the North, East and South Entrances. During the trade fair only Messe Ost / Stockumer Kirchstraße U78 Ausstieg zu den Eingängen Ost und Süd Messe Ost / Stockumer Kirchstraße U79 Exit for East and South Entrances 722 Bus direkt vom Hauptbahnhof zu den Eingängen Ost und Süd Bus straight from the main railway station to the East and South Entrances U-Bahn direkt vom Hauptbahnhof U78 zu den Eingängen Nord, Ost und Süd Underground straight from the main station to the North, East and South Entrances U-Bahn direkt vom Hauptbahnhof U79 zu den Eingängen Ost und Süd Underground straight from the main station to the East, and South Entrances 1 Messegelände Exhibition grounds 2 Flughafen Airport 3 Hauptbahnhof Main station 4 i = Düsseldorf Marketing & Tourismus GmbH (Düsseldorf Tourist Association) Tel (0) 2 11/ Haltestelle Messe Ost/Stockumer Kirchstraße Messe Ost/Stockumer Kirchstraße stop 6 Haltestelle U-Bahnhof Arena/Messe Nord Underground station Arena/Messe Nord stop 7 Großparkplätze Large car parks 8 Nordpark und Aquazoo Nordpark and Aquazoo 9 Königsallee 10 Altstadt Old Town 722 Bus vom Hauptbahnhof Bus from main railway station 896 Bus vom Flughafen Airport bus U78 U-Bahn zu den Eingängen Nord, Ost und Süd Underground to the North, East and South Entrances U79 U-Bahn zu den Eingängen Ost und Süd, Haltestelle Messe Ost/Stockumer Kirchstraße Underground to the East and South Entrances, Messe Ost/ Stockumer Kirchstraße stop Parkplatz (kostenloser P1/2 Buspendeldienst für Messebesucher) Car park (free shuttle bus service for trade fair visitors) Taxi Tel (0) 211/ Tel (0) 211/ Tel (0) 211/ Information/Verkehrsverein Tourist Information Autoverleih Car rental Polizei Police Krankenhaus Hospital Post Post Office Kirche Church S-Bahn Commuter train Autofahrer folgen diesem Zeichen zur Messe Drivers follow this sign to the exhibition grounds 11 Medienhafen Harbour district Stand: Januar 2013/Änderungen vorbehalten Last update January 2013/subject to change 1 4 No. 1 for Plastics and Rubber Worldwide K print advertising. Classical and October Düsseldorf, Germany Messe und Stadt als gemeinsames Erlebnis Trade fair and city as a shared experience U78 6 U U78 U communicative. U78 U79 makes the difference 10 U78 U79 The world wants to know and see what you are exhibiting at K We have the advertising aids Übernachtung und Unterkunft Accommodation to match. Classical and, in its basic version, free of charge* for you. Here are the most important examples. More can be found at the Online Order System (OOS). 2 Classical communication materials for successful advertising 1 Use the A2 poster to generate awareness 5 The trade fair catalogue: addresses, of your participation in K With the correspondence stickers, you news and dates before and after the fair. (Chargeable item; for details, see OOS). 3 5 VISITOR INFORMATION GB No. 1 for Plastics and Rubber Worldwide No. 1 for Plastics and Rubber Worldwide draw attention to your presence at the fair on leaflets and in newsletters, invitations, letters etc. 3 Give your target group the chance to find out about K with the visitor brochure. As an extra incentive to visit your stand and as an aid to preparing for the fair. 4 Attract your customers not only to your stand, but also to Düsseldorf. The City Guide contains a wealth of practical information on the city hosting K Katalog Catalogue *More information in the Online Order System (OOS)

8 1 Digital and direct. Your communication for K With the digital, customisable K 2013 communication package, you can extend the reach of your trade fair marketing even further worldwide. Use it as the perfect complement to your 2 No. 1 for Plastics and Rubber Worldwide 3 print media. The World Wide Web for worldwide advertising Please visit us at: 1 The customisable exhibitor microsite is the medium for maximum online presence. Thanks to the great scope for customisation, this is a particularly important site for your company: 4 The signature banner for your communication easily created with a logo generator and displayed with your stand and hall numbers. 5 The digital visitor s guide: simply 4 5 VISITOR INFORMATION GB company logo, product categories and hall plan. download it as a PDF and send it on to your customers. Customise the No. 1 for Plastics and Rubber Worldwide 2 The K website banner: the signpost to your stand, prominently positioned first page with your company logo and text. on your website. 3 The K portal in its mobile variant, Mit freundlichen Grüßen/Kind regards i.a. Muster Mustermann Musterstellung/Service optimised for mobile phones, smartphones and tablets. Tel.: +49 (0) 123/ Fax: +49 (0) 123/ mail t : MustermannM muster rma.de.muster rma.de Musterstand

9 1 Spot-on press relations. Make the headlines. Trade publications are ideal multipliers. K offers you a professional press service to supplement and round off your marketing mix. Blow your own trumpet 1 Upload your press releases to the K Internet portal. Your press release then appears online at under Companies & Products and Press Service. 2 The Press Guide is an important working aid for journalists, containing contacts for the press at the stand 3 Make use of the press pigeonholes. Journalists from all over the world gather information every day at the Press Center. 4 Trade publications list. For a focused media approach, we provide you with a list of the most important trade publications in your sector worldwide Presseplaner Press Guide and the dates/times of your press conferences, press meetings and stand activities of interest to copy No. 1 for Plastics and Rubber Worldwide and photo journalists

10 For the event itself. Outdoor advertising at K Even when things really start hotting up just before and during the fair, you can still take action to set yourself apart from the competition and make potential new customers notice you. We offer you high-publicity space for your outdoor poster advertising at the exhibition grounds. Make a big impression. Stand out from the crowd. The trade fair is approaching fast. And when the show is actually on, it is essential to 3. light posters in the passageways between halls get your company noticed and capture the attention of potential new customers for your products, innovations, or services. The complete range of services for effective communication at the exhibition grounds can be found in the Online Order System (OOS). Posters/light posters: We offer you customised advice and strategy development for: 1. prominent positions, e.g. in the outdoor spaces, in the malls, and between the halls 2. innovative media, e.g. large-scale decals on vertical lamella blinds at Hall

11 The K 2013 Media Services Team. Admission vouchers/evouchers (p. 4/5) Roswitha Okrey-Koll Sylvia Menemencioglu Database (p. 6/7) A. Sutter Fair Business GmbH Customer Service K 2013 Tel (0) 2 1 1/ Tel (0) 2 1 1/ Tel (0) 2 01/ Fax + 49 (0) 2 01/ Showroom/Matchmaking (p. 8/9) Sabine Zuber Tel (0) 2 1 1/ Innovation Compass (p. 10/11) Sabine Zuber Tel (0) 2 1 1/ Print communication (p. 12/13) Dirk Diepenseifen Bianca Zeyen Tel (0) 2 1 1/ Tel (0) 2 1 1/ Digital communication (p. 14/15) Sabine Zuber Tel (0) 2 1 1/ Public relations (p. 16/17) Eva Rugenstein Desislava Angelova Outdoor advertising (p. 18/19) Dauerwerbung Franke GmbH & Co. KG Tel (0) 2 1 1/ Tel (0) 2 11/ Tel (0) 2 1 1/ Fax + 49 (0) 2 1 1/ Messe Düsseldorf GmbH P.O. Box _ Düsseldorf _ Germany Tel. +49 (0)2 11/ _ Fax +49 (0)2 11/

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