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1 , «Creative.Buro» Software Solution Review

2 Performance Reliability Security Scalability Efficiency User Friendliness

3 ABOUT is a software solution for automation of your event booking business. The main aims of the solution are to ensure higher efficiency and productivity, and to increase the profitability of your business, by means of advanced information technologies. The system allows for sales of tickets to live events through: The opportunity to select from a wide variety of ways to reserve and purchase tickets and choose the most convenient option will attract a great many new potential customers. Your customers will be able to purchase a ticket wherever they are and whenever they wish. The system requires no extensive computer skills, is very user friendly, and all it takes to perform an operation is just to press a few keys. ticket offices, online stores, call centres, vending machines, and partner companies. offers you the quickest possible way to involve all the sales channels available.

4 ARCHITECTURE The framework of is a database utilizing Oracle-based proprietary processes developed by Gelios. Usage of this database allows for timely upscaling of the process without affecting the performance of the existing database; so if the data load on one of your servers exceeds the resources available, you can add another server without stopping the first one. In the event of large data volumes, the system ensures balanced operation, distributing the load evenly between servers and providing data replication, that is making copies on the other server, to provide for efficient performance. The software is installed and operated on personal computers, while the database runs on the database server located in a specialized data centre. The data is automatically transmitted from one system module to another and brought together in the central management point, which ensures non-stop updating of information from all users, resulting in efficient control over operation of all system components.

5 ONLINE STORE includes a complete software set eshop.creator 4.0 for you to arrange an online ticket office and run online ticket sales and reservations. The online store technology represents the most advanced and relevant solution available today, allowing for 24/7 high-level service. A user wishing to purchase tickets to a live event does not even have to leave home. One more advantage of this technology is that the customer is able to plan attending a certain event in advance, make his/her choice, and buy or book the ticket. The following payment options are available: Bank cards such as VISA or MasterCard/Eurocard The payment is received into your online account immediately. Ordinary bank transfer, for instance via the Savings Bank of Russia (Sberbank) Payment through YandexMoney Cash payment to the delivery clerk Cash payment in retail ticket offices in your city

6 ONLINE STORE OPTIONS Arranging and maintaining a classified catalogue of cultural and entertainment events and tickets, updating the schedule, managing prices and discounts, setting currency exchange rates, providing a shopping cart for the customer, optional registration for users, with maintenance of personal accounts, automatic computation of the total order cost, including tickets, delivery costs, and discounts, automatic computation of delivery costs according to the cost of tickets, location, etc., and setting order status notifications. A personal account is a tool for users to monitor the processing of their orders, review their client history, and participate in progressive discount programmes. User registration allows you to establish and maintain a customer database, invite your customers to participate in various promotions, provide bonuses to them, issue discount cards, make special offers, etc.

7 INTERACTIVE SEATING CHARTS In order to make your online event booking business even more efficient and interactive, we have developed a powerful technology to deliver visual 3D representations of event venues. Such interactive seating plans are most popular with users and easy to understand; moreover they make the sales process faster, easier, and more fun. Selecting a seat by clicking on an interactive plan is much simpler than filling in an order form and studying venue layouts, trying hard to imagine which seat is more convenient. It is beyond doubt that such technology will attract a new group of potential customers. The charts are based upon Adobe Flash and Spry framework, which are installed on virtually every user PC. Due to non-stop data proceeding in real-time mode, booking of the same seats by different users is excluded.

8 SECURITY Data security is one of the priorities of our solution. All the data communicated from user or administrator PC to the database is encrypted using patented cryptographic methods with proven efficiency on all data transmission stages. Moreover, all the data related to your financial activities and stored in the database is also encrypted, to prohibit data leakage or theft by unauthorized persons. Authorization is required to work in any application module. Thus, strict allocation of rights to each of the system users is ensured, and unauthorized interference with activities not related to the system is excluded.

9 SCALABILITY Another significant advantage of our system is its scalability. No matter how many users and administrators are using the system today, just be sure that when you need to hire additional staff (operators, cashiers, and administrators), no extra resources or costs will be required to expand the system.

10 ACCOUNTING software solution provides for maintaining statistics on sales and traffic, drawing up statements using information from the customer database, and generating accounting reports. For this purpose, office applications such as Excel and MS Word are utilized; XML-files are also available, allowing for integration with 1C accounting solutions.

11 CUSTOMER APPLICATION The customer application provided in includes a set of essential software modules, each responsible for certain operations. A standard package includes the following software modules: Chart Editor Events Order Management System Call Centre Cash Office Partners Reports

12 AUTHORIZATION Authorization is required to work in any software module. Thus strict allocation of rights to each of the system users is ensured, and unauthorized interference with activities not related to the system is excluded.

13 CALL CENTRE The Call Centre module is intended for processing of orders received by phone. Thus your offline advertisement will be more efficient, and potential customers interested in your services will be offered a wider selection of options. All new data on ticket sales and bookings are synchronized with the main database in real time mode.

14 TICKET OFFICE The Ticket Office module allows for sale of tickets to live events through retail ticket offices. All new data on ticket sale and booking are synchronized with the main database in real time mode.

15 CHART EDITOR The Chart Editor module allows for creation and editing of seating plans for venues of any configuration, including multi-level seating charts. Using different colours for seats, you can group the seats by various parameters.

16 EVENTS The Events module allows creating colour areas according to seat cost for individual events.

17 ORDER MANAGEMENT SYSTEM The Order Management System is a module responsible for processing of incoming orders. Each order has an individual identity number. It just takes the customer to know the number to quickly access data on his/her order or to make alterations to it. Each order can be assigned a status, for instance, processed, not processed, postponed etc. All it takes is to know the number of the order.

18 INTERACTIVE CHARTS In order to make your online event booking business even more efficient and interactive, we have developed a powerful technology to deliver visual 3D representations of event venues.

19 PARTNERS The Partners module is intended for development and management of a network of event ticket retailers. To distribute tickets to be sold by your partners, you will need just to colour in the seats using relevant colours and assign them to your partners. Information on the seats assigned becomes automatically available on the websites of your partners. Your partners can print out standard event tickets right in their office.

20 REPORTS The Report module is intended to help you and your partners carry out your reporting routines, and serves as an efficient marketing tool. Reports can be generated on any stage of operation and presented in various formats, including charts. You can use them for analytical purposes, for instance for assessing the performance of your partners, the success of a certain live event, profitability, etc.

21 MORE SMS This option allows your customers to order tickets and make payments by sending an SMS message. Money is withdrawn from the customer s mobile phone account. To make this option available, an agreement with the mobile operator is required. Mobile Solution Today, mobile internet technology has become quite popular among mobile phone users, and makes it possible to purchase tickets or book seats using Mobile Solution.

22 SUPPORT To ensure efficient operation of the system by your personnel, we offer training by our specialists on the initial stage of commercial usage of your system. We are also very ready to provide technical support on all stages of system use. Technical support includes: - administering of the server element and support of the working capacity of the system, - 24/7 system monitoring, - on-site troubleshooting and training by our specialists.

23 REQUIREMENTS One operator, cashier, or administrator working place requires a standard office PC configuration: an Intel-compatible computer; Windows XP/Vista/7 operating system; CD-ROM / USB; Internet connection Printers: All printer types are supported. An optimal configuration of the server part of the system implies: 1. DATABASE SERVER Intel Xeon-based 1U form factor servers RAID massive Linux operating system 2. WEB SERVER Linux operating system Apache 2.0 MySQL/Oracle PHP

24 PARTNERS AND TECHNOLOGIES

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