Our Maxim system provides: Fast Track Membership. Timed ticketing for special exhibitions

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1 Case Studies British Museum A major installation for TOR has been the integrated ticketing, advanced reservations and educational booking system at the British Museum. Based in Bloomsbury, London, the Museum offers free access to the public and attracts nearly six million, visitors a year. Since 2000 the Maxim system has managed the vast array of public programming that is available within the British Museum s many galleries and exhibitions. Transactions range from charged entries for their busiest exhibitions through to all their varied and complex schools bookings. Fast Track Membership Connections to over twenty tills/booking workstations Capacity and functionality for annual visitors exceeding six million Capacity and functionality for total number of booked admissions exceeding one million Timed ticketing for special exhibitions Front of house ticketing including touchscreen operation and A contact centre to take credit card transactions for all event and exhibition bookings as well as reservations for educational groups The Museum has a large demand for educational booking, which is met by Maxim, allowing for complex bookings from schools. Each school can visit multiple areas of the British Museum using a tailored itinerary created by Maxim, detailing where the groups should be during their visit. This means that areas within the Museum TOR s Maxim solution has been used to pre-book and sell walk-up tickets for the vast array of popular exhibitions that the Museum is very famous for, such as the recent exhibitions Ice Age Art: arrival of the modern mind and Life and death in Pompeii and Herculaneum. Referee: Paul Roberts, Ticketing and Information Manager, PARoberts@thebritishmuseum.ac.uk

2 Imperial War Museum In 2002 TOR won the tender to supply the Imperial War Museum with a full ticketing system. Each site of the Imperial War Museum is very different. The Churchill War Rooms and HMS Belfast charge for all admissions, whereas Lambeth Road plays host to many free school visits. IWM Duxford provides weekendlong air shows, with large numbers of their ticket sales being processed through the ecommerce system. Rooms, HMS Belfast, IWM London, IWM Duxford and IWM North Fully managed ecommerce selling tickets for the separate venues, including print-at-home tickets, and PCI credit cards Connections to over twenty tills/booking workstations Capacity and functionality for annual visitors exceeding two million Capacity and functionality for total number of booked admissions exceeding one million High value and volume tickets sales for large events at Duxford Front of house ticketing including touchscreen operation and fully accredited PCI Chip and PIN system during server/network outages Contact centres for groups and educational groups including credit card transactions Referee: Geraldine Philpott, Head of Financial Controls, , gphilpott@iwm.org.uk

3 Leeds Castle Leeds Castle is known as The Loveliest Castle in the World and is located in Kent, England. It is a popular destination with 600,000 visitors a year and as such needs an effective, robust ticketing system. TOR was initially chosen in 2000 to provide the ticketing system for the Castle, which uses TOR s Maxim on site, e-commerce and call centre functionality for its walk-up ticketing, group bookings, travel trade and coach party entry. Scanning tickets to improve queue management Online ticketing for advanced bookings A credit card system which incorporates the credit card process into the actual sale, allowing a speedier transaction Connections to over ten tills/booking workstations Capacity and functionality for annual paying visitors exceeding six hundred thousand Front of house ticketing including touchscreen operation and server/network outages Contact centres for groups, travel trade and educational groups including credit card transactions Coach companies have a more complex requirement and will often book into the Castle for the entire season. TOR provides a repeat booking facility for the Castle that allows just one transaction to be entered and repeated over many further dates, saving valuable operator time. visitors turning up on the day; so a fast throughput is essential. Referee: Shane Guy, Head of Tourism, ShaneGuy@leeds-castle.co.uk

4 Natural History Museum TOR has supplied the ticketing system for the Natural History Museum since At that time all admissions were charged, with the system processing millions of tickets per year, but following political changes the Museum became free in However, the Museum continues to charge for temporary exhibitions and galleries and these are all ticketed through the system. Additionally most free education visits are pre-booked admissions The Museum has received a number of upgrades including bespoke developments that have gone onto become standard solutions, which have In 2012 TOR designed and developed a mobile phone e-commerce site for the Natural History Museum. This provides an innovative solution for both customers wishing to book tickets in advance from their mobile phones, as well as an on-the-day queue-busting solution for their Dinosaur Gallery. Customised Application Programming Interface enabling direct booking of tickets from the NHM retail shop site Managed e-commerce site Mobile phone ticket booking website delivering m-tickets Connects to over twenty tills/booking workstations Capacity and functionality for total number of booked admissions exceeding one million Front of house ticketing including touchscreen operation and fully accredited PCI Chip and PIN system during server/network outages Contact centres for groups and educational groups including credit card transactions A mobile booking platform to pre book visits to the very popular The Museum uses Maxim s timed ticketing capability with restricted capacities, offering their customers the choice of multiple timed events per day. In addition, the education booking team use the Diary Search function to create full itineraries for schools over multiple events and sessions. Referee: Julian Thomas, Senior Visitor Engagement Manager, , j.thomas@nhm.ac.uk

5 Portsmouth Historic Dockyard TOR installed Maxim into Portsmouth Historic Dockyard (PHD) in 2000; [OL` ^LYL SVVRPUN MVY H MHZ[ LMÄJPLU[ real time booking system which could facilitate all their Attractions on the Dockyard site in Portsmouth. This site features many Attractions, including the new Mary Rose Museum and world famous ships HMS Victory and HMS Warrior (1860), The National Museum of the Royal Navy and Harbour Tours. A key requirement of the system is the booking and management of complex educational groups and segmenting of payments to the different trusts that manage each ship. TOR worked closely with PHD, taking video footage of current booking operations and detailed H\KP[PUN VM ÄUHUJPHS WYVJLK\YLZ [V LUZ\YL [OH[ the delivered system fully met their needs. The system facilitates the booking and management of advanced bookings for independent visitors as well as the vast array of educational programmes on offer. Complex cost centre segmenting Connections to over ten tills/booking workstations E-commerce booking facility Membership functionality Capacity and functionality for annual paying visitors exceeding four hundred thousand Charged for admissions and timed ticketed events and activities A Credit card system which incorporates the credit card process into the actual sale, allowing a speedier transaction Front of house ticketing including touchscreen operation and ; PSSZ JVUÄN\YLK ^P[O VMÅPUL Z[HUKI` [V LUHISL VWLYH[PVU K\YPUN server/network outages Contact centres for groups and educational groups including credit card transactions Referee: Phil George, IT Controller, , Phil.George@HistoricDockyard.co.uk Copyright TOR Systems Limited Longton Road Trentham Stoke on Trent Staffordshire ST4 8YZ UK

6 Science Museum Group In 2009 TOR won the tender to supply the Science Museum, London (ScM), the National Railway Museum, York (NRM), and the National Media Museum, Bradford (NMeM) with a full ticketing system. Each Museum has differing needs, with much general admission being free of charge and un-ticketed at York and Bradford, but with all three Museums charging for certain events. In addition the Science Museum charges a voluntary donation to all customers including the provision of Gift Aid. Both Bradford and London use Maxim s timed ticketing capability with restricted capacities, offering their customers the choice of multiple timed events per day. Bradford has three cinemas which are all seat allocated and ticketed. In addition, particularly in London, the education booking team use the Diary Search function to create fully automatic itineraries for schools over multiple events and sessions. The installations were phased by time, with by York and then Bradford. Overall project management included a dedicated project manager at TOR, direct counterpart at the Science Museum, and key representatives from each of the client locations. The project was completed over a period of each site planned to ensure seamless transfer from existing systems to the new integrated platform. The project involved major changes to working practices at Bradford and York that were eased through with timely training and technical backup at critical times. Our Maxim system was installed over a phased period by site to provide: Centralised server supporting three major visitor Attractions: ScM, NMeM and NRM Fully managed ecommerce selling tickets for the separate venues, including print-at-home tickets, and PCI credit cards Over forty concurrent users The system capacity for annual visitors exceeding four and a half million The system capacity for annual number of booked admissions exceeding one million Timed tickets to many events/programmes An educational booking facility for all sites Front of house ticketing including touchscreen operation and during server/network outages Contact centres for groups and educational groups including credit card transactions Seated events including festivals Referee: Mark Crawford, Information Systems Manager, , mark.crawford@sciencemuseum.ac.uk