What changes with digital? Josh Greenberg Director, Digital Strategy and Scholarship The New York Public Library

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1 What changes with digital? Josh Greenberg, Digital Strategy and Scholarship The New York Public Library Friday, October 16, 2009

2 Important argument: Global reach Friday, October 16, 2009

3 Important argument: Mass amateurization / Democratization Friday, October 16, 2009

4 Important argument: Commodification of digitized collections Friday, October 16, 2009

5 Important argument: New business models Friday, October 16, 2009

6 Important argument: Need for collaboration Friday, October 16, 2009

7 Important argument: Institutional Humility Friday, October 16, 2009

8 Today s argument: What s different is our relationship with our users Friday, October 16, 2009

9 How they find us How they want to use our stuff How we can learn from them Friday, October 16, 2009

10 Why special collections? Friday, October 16, 2009

11 1. How they find us

12

13 They re not going to come to us first Friday, October 16, 2009

14 Digital discovery currently happens in two ways: Friday, October 16, 2009

15

16 Conversation

17 Mandate: Build Use

18 Writing: 2 birds, one stone Friday, October 16, 2009

19 Writing for Google

20 Writing for Google + Writing for referral Friday, October 16, 2009

21 Writing for Google + Writing for retweeting Friday, October 16, 2009

22 Blogs

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29 A/V

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32 New nypl.org

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34 Easy part: tools

35 Hard part: Policies & training

36 2. How they want to use our stuff Friday, October 16, 2009

37 What properties are unique to a given format / genre? Friday, October 16, 2009

38

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42 Friday, October 16, 2009

43 Friday, October 16, 2009

44 Friday, October 16, 2009

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46 Data-level access

47 Friday, October 16, 2009

48 Friday, October 16, 2009

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50 50

51 51

52 52

53 3. How we can learn from them

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58 since February: >10,000 unique users > 100,000 questions answered Friday, October 16, 2009

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62 Crowdsourced collaboration Friday, October 16, 2009

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64 How they find us How they want to use our stuff How we can learn from them Friday, October 16, 2009

65 Today s argument: What s different is our relationship with our users Friday, October 16, 2009

66 How we retooled

67 Organizational Structure: NYPL Counsel to the President VP, Gen. Counsel & Secretary Robert Vanni Board of Trustees Chairman Catherine C. Marron Office of the President President & CEO Paul LeClerc Deputy to the President Special Asst to the Chairman Sarah Gillenson The Branch Libraries & Chief Executive Susan Kent The Research Libraries & Chief Executive David Ferriero Administration & Finance SVP, CFO, CAO David Offensend External Affairs Senior Vice President Catherine Carver Dunn Deputy, Public Services Deputy, Admin. Services Office of Staff Development Finance & Controller Asst. Vice President Capital Planning & Facilities Operations Vice President Government & Community Affairs Development Vice President Public Affairs Manhattan Branches Associate Collections Management Assoc. Dir. HSSL Library for the Performing Arts Human Resources Vice President Security & Dist. Services Asst Vice President Comm. & Marketing Vice President Individual Gifts Staten Isl. Branches Associate Operations Manager Schomburg Center SIBL Special Events Facilities Operations Membership & Public Affairs Development Services Bronx Branches Associate Budget & Analysis Fiscal Manager Digital Library Technical Services Investment Chief Investment Officer Cap Planning & Construction Snr Project Manager Foundations & Govt Grants Central Library Services Associate Collections & Services Associate Planning & Research Manager Public Programs Center for Scholars & Writers Publications Manager Budget & Planning Vice President Information Technology Vice President & CIO Retail Marketing & Product Development Manager Planned Giving Corporate Relations Source: NYPL Friday, October 16,

68 Organizational Structure: NYPL Counsel to the President VP, Gen. Counsel & Secretary Robert Vanni Board of Trustees Chairman Catherine C. Marron Office of the President President & CEO Paul LeClerc Deputy to the President Special Asst to the Chairman Sarah Gillenson The Branch Libraries & Chief Executive Susan Kent The Research Libraries & Chief Executive David Ferriero Administration & Finance SVP, CFO, CAO David Offensend External Affairs Senior Vice President Catherine Carver Dunn Deputy, Public Services Deputy, Admin. Services Office of Staff Development Finance & Controller Asst. Vice President Capital Planning & Facilities Operations Vice President Government & Community Affairs Development Vice President Public Affairs Manhattan Branches Associate Collections Management Assoc. Dir. HSSL Library for the Performing Arts Human Resources Vice President Security & Dist. Services Asst Vice President Comm. & Marketing Vice President Individual Gifts Staten Isl. Branches Associate Operations Manager Schomburg Center SIBL Special Events Facilities Operations Membership & Public Affairs Development Services Bronx Branches Associate Budget & Analysis Fiscal Manager Digital Library Technical Services Investment Chief Investment Officer Cap Planning & Construction Snr Project Manager Foundations & Govt Grants Central Library Services Associate Collections & Services Associate Planning & Research Manager Public Programs Center for Scholars & Writers Publications Manager Budget & Planning Vice President Information Technology Vice President & CIO Retail Marketing & Product Development Manager Planned Giving Corporate Relations Source: NYPL Friday, October 16,

69 Organizational Chart As of May 2008 Office of the President President Staff Services Louise Shea VP, General Council Strategic Planning Jeff Roth Andrew W. Mellon Chief Operating Officer Senior Vice President for External Affairs Library for the Performing Arts Collections Strategy Library Sites and Services Investments Development Schomburg Center for Research in Black Culture Research and Reference Services Collections and Circulating Operations Finance Government and Community Relations Science, Industry and Business Library Education, Programming, and Exhibitions Capital Planning and Facilities Operations Information Technology Group Communications, Marketing & Business Development Digital Experience Friday, October 16, 2009

70 Organizational Chart As of May 2008 Office of the President President Staff Services Louise Shea VP, General Council Strategic Planning Jeff Roth Andrew W. Mellon Chief Operating Officer Senior Vice President for External Affairs Library for the Performing Arts Collections Strategy Library Sites and Services Investments Development Schomburg Center for Research in Black Culture Research and Reference Services Collections and Circulating Operations Finance Government and Community Relations Science, Industry and Business Library Education, Programming, and Exhibitions Capital Planning and Facilities Operations Information Technology Group Communications, Marketing & Business Development Digital Experience Friday, October 16, 2009

71 Digital Experience Group: UX Designers Digital User Analyst Application Developers Digital Producers Total Staff: 18 (new hires: 5) Friday, October 16, 2009

72 Building from user experience down, rather than technology up Friday, October 16, 2009

73 One last point...

74 In the eyes of digitally networked researchers, institutional value and identity derives from service, expertise, and community organization rather than possession of collections Friday, October 16, 2009

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