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1 DIGITAL MARKETING INSIGHTS FOR THE FOOD & BEVERAGE INDUSTRY Ways to Effectively Use Digital to Build Consumer Brands Thursday, June 19, 2014 at 2:00 PM EDT Dial-in Info: Conference ID Thanks for joining us! The webinar will begin shortly Imagination at work.

2 Access GE Sharing what we do and what we learned Digital Solutions Live & On Demand Webinars Multi-Customer Summits One-on-One Engagements

3 Disclaimer: This webcast is for information purposes only and is not intended as an offer, solicitation, or recommendation for the purchase or sale of a financial instrument or to effect a transaction. The information contained within this webcast has been obtained from and is based upon sources believed to be reliable. General Electric Capital Corporation and any of its affiliates (collectively GECC ) do not guarantee the accuracy or completeness of the information and make no express or implied representations, but reasonable steps have been taken to determine the accuracy and completeness of the information. All opinions, projections and estimates constitute the judgment of the authors as of the date of the webcast and are subject to change without notice. Market rates, valuations and availability of financial instruments also are subject to change without notice. Nothing contained within the materials constitutes financial, legal, tax, accounting or other advice, nor should any investment or any other decisions be made solely based on this webcast. You should obtain advice from qualified experts before making any investment decision. This webcast is produced separately from any other activity of GECC and was completed without access to non-public information that may have been received by other units of GECC. This webcast may not be reproduced or redistributed in any form without prior written permission from GECC. The use of this webcast in connection with the writing, marketing or promotion of any financial instruments, services or products is prohibited. Intended use for participants on Webinar 3

4 Today s Moderators: Andy Markowitz Director, Global Digital Strategy GE Loren Trotta SVP, Industry Research Analyst GE Capital Imagination at work.

5 Panelists Shankar Gupta Vice President, Strategy 360i Eva Press Marketing Strategist Facebook Babs Rangaiah VP, Global Media Innovation & Ventures Unilever Imagination at work.

6 Shankar Gupta Vice President, Strategy 360i Shankar Gupta is one of the leaders of 360i s Strategy team. Shankar is the person you want involved when you re developing groundbreaking strategies and ideas with the power to achieve exponential results in the marketplace. He lives and breathes 360i s culture of curiosity. Relentlessly and passionately curious, he works with online communities that have memberships totaling over 50MM consumers. Shankar is the go-to guy for brands fighting for exposure and engagement in an intensely competitive and cluttered marketplace. Key to his approach is building cultural relevance for brands, by guiding them to better align with consumer trends and pop culture without sacrificing the essential elements that make them unique. Shankar has led the development of social media strategies for Ben & Jerry s, Oreo, NBC Universal, Coca-Cola, and Hanes. Prior to joining 360i in 2008, Shankar was the lead reporter covering social and paid search for Mediapost Communications, as well as the "Gaming Insider" columnist, covering digital and gamer culture. Intended use for participants on Webinar 6

7 Eva Press Marketing Strategist Facebook Eva Press is Global Business Manager on Facebook s Global Accounts Team, where she provides strategic consultation to partners including Unilever, Nestle and ABInBev to help them and their agencies grow their businesses by understanding marketing in a digital and mobile world. Prior to this role, she was a Creative Strategist on Facebook s Creative Shop, where she focused on helping brands develop best-in-class marketing programs and publishing on the platform. Before joining Facebook, Eva spent ten years in Brand Management at Kraft Foods, leading such iconic brands as Planters Nuts and Oreo Cookies. She holds her MBA from the Kellogg Graduate School of Management, and undergraduate degrees from the University of Pennsylvania and the Wharton School of Business. Intended use for participants on Webinar 7

8 Babs Rangaiah VP, Global Media Innovation & Ventures Unilever Intended use for participants on Webinar Babs Rangaiah is the Vice President of Global Media Innovation & Ventures for Unilever. In this capacity he is responsible for leading Unilever s Global New Media vision & strategy and works closely with the Unilever Ventures team to seek out new digital investment opportunities. Prior to his current role, Babs was the Vice President of Global Communications Planning for all Unilever Global Brands and was based in their London Headquarters. He oversaw a team that worked with Global Brands to infuse New Media Strategy and Integrated Channel thinking into the creative development process. Under his leadership, Unilever has become recognized as one of the best and most innovative companies in its use of the Media space. In 2007 & again in 2011, Unilever was named Digital Marketer of the Year by Advertising Age & in 2008 was named CPG marketer of the Year by MediaPost. Babs was also named one of Advertising Age s 2007 Media Mavens, one of OMMA s 2008 Media All-Stars, one of The Internationalists 2009 International Marketers of the Year, one of The Media Festivals, 2010 Media Executives of the Year, Digiday s 2011 top marketing tweeter and most recently was named one of 2013 s top 100 Global Marketing Leaders by the Internationalist. 8

9 Moderator Panelists Andy Markowitz Director, Global Digital Strategy GE Shankar Gupta Vice President, Strategy 360i Eva Press Marketing Strategist Facebook Babs Rangaiah VP, Global Media Innovation & Ventures Unilever Intended use for participants on Webinar Imagination at work.

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