Twenty Third Annual World Business Congress

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1 Twenty Third Annual World Business Congress SHIFTS IN GLOBAL COMPETITIVENESS, MARKETS AND CONSUMERS: IS MANAGEMENT PREPARED FOR A NEW BUSINESS PARADIGM? Atilim University Ankara, Turkey June 24 28,

2 TABLE OF CONTENTS Page Number MESSAGE FROM. KIP BECKER, IMDA PRESIDENT AND CONGRESS CO-CHAIR 3 MESSAGE FROM. ERDENER KAYNAK, CONGRESS PROGRAM CHAIR, IMDA 3-5 EXECUTIVE VICE-PRESIDENT AND DIRECTOR. MESSAGE FROM YALCIN ZAIM, CONGRESS HONORARY CHAIR, FOUNDER AND 5 PRESIDENT OF THE BOARD OF TRUSTEES OF ATILIM UNIVERSITY.. MESSAGE FROM ABDURRAHIM OZGENOGLU, CONGRESS CO-CHAIR AND 5-6 PRESIDENT OF ATILIM UNIVERSITY.. MESSAGE FROM IBRAHIM BIRKAN, CONGRESS ADMINISTRATIVE DIRECTOR IN 6-7 TURKEY MESSAGE FROM SALIH BEZCI, PRESIDENT OF ANKARA CHAMBER OF 7-8 COMMERCE... CONGRESS PROGRAM COMMITTEE 8-9 CONGRESS TRACK CO-CHAIRS LIST OF TRACKS, PANELS AND SPECIAL SESSIONS 11 LIST OF MANUSCRIPT REVIEWERS CONGRESS PROGRAM SCHEDULES MASTER SCHEDULE CONCURRENT SESSIONS Tuesday, June 24, Wednesday, June 25, Thursday, June 26, Friday, June 27, IMDA 2014 DISTINGUISHED INTERNATIONAL BUSINESS PERSON OF THE YEAR AWARD RECIPIENT JOURNAL OF TRANSNATIONAL MANAGEMENT.. 38 JOURNAL OF EUROMARKETING LIST OF COUNTRIES REPRESENTED 41 BRIEF INFORMATION ABOUT GORDION KNOT 42 DONOR ORGANIZATIONS INDEX OF AUTHORS, CHAIRS, AND SPEAKERS IMDA NEWSLETTER INFORMATION. 47 PRELIMINARY STATEMENT OF INTENT.. 48 CONGRESS SITE FLOOR MAPS

3 WELCOME MESSAGE FROM THE IMDA PRESIDENT Kip Becker President of International Management Development Association and Congress Co-chair It is hard to believe that a year has passed since we last met at the IMDA congress in Taipei, Taiwan (ROC). That was truly a rewarding professional experience highlighted by the award of the IMDA 2013 Business Man of the Year award to Stan Shih, founder, president and chairman of Acer Computer. His remarks concerning technology and change were insightful invoking many discussions throughout the conference. As I drove to work today to write this address, I was confronted with a taxi driver demonstration protesting, what I can only conclude to be, UBER s success in the city as Taxi business is down 20%. There have been similar demonstrations in China and Europe. Recalling our discussions in Taiwan we focused on disruptive technologies from an industry perspective with Acer being noted as the little netbook that shook the laptop only to be stymied by the tablet. I used to talk about change and, like most, the old Levitt mantra of "Marketing Myopia His what business are you in examples dated to the candle, buggy whip makers and railroad. Ten years ago it would have seemed absurd for a student to submit a business plan that stated the mission of their project was to sell all goods, in all places of the world, to all consumers. We would have certainly downgraded Jeff Bezos, CEO of Amazon, for such a broad (and seemingly unobtainable) reach. Who would have given Larry Page of Google an A for a mission statement of, To organize the world s information and make it universally accessible and useful. Come on Larry shape up, where is the strategy or revenue stream coming from? It is now hard to define what normal even is, or was, with new views of business showing up in exciting apps daily continually reinventing the way business is done. Driving into school I was forced to think a bit about my own industry, education. It is scary to think that maybe about all that has not changed much are business programs and taxi drivers each equally expecting that their environments will assure their future. I can think of few more exciting places to discuss both the impending changes in business and education than Turkey. The country of great societies, cultures and, of course, cuisine is also the country of great ideas. As we take time to enjoy all that Turkey has to offer I ask that you engage your fellow IMDA colleagues in discussions of not only what business, but also the education of business, might look like in ten years from now. WELCOME MESSAGE FROM CONGRESS PROGRAM CHAIR Erdener Kaynak Executive Vice-President & Director of IMDA and Congress Program Chair On behalf of the Executive Board of IMDA, Program Committee, Track and Session Co-chairs, I take this great pleasure to welcome all of the delegates and the accompanying persons and guests to Ankara, Turkey for the Twenty Third World Business Congress of the IMDA held from June 24 th through 28 th, With this congress, it is rather gratifying to see that this is our first congress in Ankara, Turkey heart- beat of modern Turkey.. Since July 2013, Congress Organizing Committee members both in the U.S.A. and in Turkey have been working very diligently to organize a diverse congress program, which will be academically challenging and stimulating and culturally enriching for all of the participants, spouses, and the accompanying persons. Congress Local Arrangements Committee in Turkey has worked very hard and diligently to organize a monumental congress to be remembered for years to come. I must particularly thank Dr. Ibrahim Birkan of 3

4 Atilim University profusely for undertaking a yeoman s job in being involved meticulously at and every stage of the congress organization. Without his able and enthusiastic leadership, it would have been far more difficult, even impossible to organize this congress. We all owe him a gratitude. On Tuesday afternoon June 24 th, 2014, for the registered delegates and their spouses and accompanying persons, there will be a city tour to interesting sites in the vicinity of Ankara in early afternoon. These are Ataturk s Mausoleum, Hamamonu (one of the capital s first settled areas), Mehmet Akif Museum, Julian Pillar, Augustus Temple, and Ankara castle. We are extremely pleased that a number of plenary sessions and panels with representatives from local industries, trade organizations and the government departments have been organized. On Wednesday, June 25 th, 2014 we organize two plenary sessions devoted to Turkish economy and Turkish business and investment.. There are keynote addresses by distinguished Turkish public policy makers and company managers.. The first one is devoted to Current Status of Turkish Economy: Issues and Strategies and the second one is on Turkey-European Union Relationships: Where Are We Now? The paper presentation sessions will be held in the afternoon of Wednesday, June 25 th 2014, all day on Thursday, June 26 th, 2014 and until 14:00 p,m, on Friday, June 27, On each day, there will be three parallel academic sessions and special panels devoted to various contemporary management and business development issues. This year, as in past IMDA congresses, we are offering full papers, research-in-progress papers, and special panels/sessions. We are delighted to note that a broad spectrum of papers, ideas, and research findings are being presented by scholars and practitioners coming from five continents and some 30 countries. As part of our IMDA tradition, we will again publish the Congress Best Papers in future issues of the Association's premier Journal of Transnational Management (JTM) or Journal of Euromarketing (JEM). The first journal is in its 19 th volume and the second one is in its 23 rd volume. They are both included in the latest issue of Cabell s Directory of Publishing Opportunities in Management as well as in several other citation indices. Also, our own Advances in Global Business is in its 23 rd volume, and it is now considered as a journal publication by the same directory. Some five years ago, our Advances in Global Business was admitted to Reuters Web of Science Social Sciences Citation Index for proceedings. Only a small number of proceedings around the world are included in this citation index. One other noteworthy development is that we have established IMDA Press and its first publication is the Journal of Euromarketing which was acquired from Taylor & Francis Group. It is edited by Erdener Kaynak who is assisted by Svetla Marinova as Associate Editor and Kip Becker as Technology and E-Commerce Editor. We would welcome your article contributions to both of our journals. We are also interested in expanding our portfolio of journal publications. If you are interested in developing a new business journal for IMDA Press, please consult with Drs. Kip Becker and Erdener Kaynak. We are extremely pleased with the co-sponsorship of Atilim University and a number of Turkish institutions and companies whose names and logos are printed in this congress program as well as in IMDA Website at We would like to take this opportunity to profusely thank our partner institution and our diverse sponsors. These are Ankara Chamber of Trade, Deniz Bank, Tourism Investors Association. Congress Honorary Chair Yalcin Zaim, Congress Co-chairs Abdurrahim Ozgenoglu, Ismail Bircan, Ayhan Tan, and Kip Becker. Special Sessions and Panels Chairs, IMDA Board of Directors, and Congress Administrative Directors in two locations as well as Local Arrangements Committee members in the U.S.A and Turkey were of special help to us. All of these individuals did an outstanding job at every stage of the congress organization and development. The congress webpage and final version of the congress proceedings were prepared by Talha Doğan Harcar of Pennsylvania State University at Beaver. The excellent congress website and database Talha has developed and improved over the years substantially aided and helped streamline the work of the congress organizers, and presenters. The congress delegates, paper presenters, and participants at large have found congress-related links on our website very useful. Special 4

5 thanks and appreciation also go to track co-chairs, manuscript reviewers, and colleagues who are chairing panels and academic sessions at the congress. As always, our family members, especially our wives, deserve great credit for the help and support they have rendered throughout the year. I wish much success in the deliberations at the Twenty Third World Business Congress of the IMDA. We are certain that we will all benefit from the proceedings and ensuing discussions immensely. We encourage all of you to attend the Twenty Fourth World Business Congress to be held in Famagusta, North Cyprus from May 27 th through 31 st, Our local host institution is Eastern Mediterranean University. WELCOME MESSAGE FROM CONGRESS HONORARY CHAIR Yalcin Zaim Founder and President of the Board of Trustees of Atilim University, Turkey It is our honor and indeed a pleasure to host The Twenty Third Annual World Business Congress in Ankara, Turkey together with the Ankara Chamber of Commerce. IMDA 2014 world business congress will be held from June 24-28, 2014 at the Ankara Sheraton Hotel & Convention Center as well as the campus of Atılım University. This year s IMDA congress will be focusing on Shifts in Global Competitiveness, Markets and Consumers: Is Management Prepared for a New Business Paradigm? Local government officials and academics will address key issues in business in the private and public sector. We will be able to discuss various issues around global competitiveness. Leisure and cultural tours and a very interesting and original dinner event are also part of the program. We extend a warm welcome to you and are grateful for your participation. Looking forward to creating a very productive congress and one which will have a lasting effect and impact. We are sure you will have a great time in Ankara and enjoy the historical and cultural sites this region has to offer. WELCOME MESSAGE FROM CONGRESS CO-CHAIR Dear Minister, distinguished guests and participants, Abdurrahim Ozgenoglu President of Atilim University, Turkey Welcome to Atılım, one of the fast developing and flourishing universities in Turkey. I would like to extend to all of you my warmest regards and welcome to the twenty third Annual Word Business Congress. Please allow me to extend my gratitude to all our sponsors as well as all friends and colleagues who have put so much energy and efforts into this Annual World Business Congress to make it happen. I am particularly pleased to say that the conference has been jointly organized by Atılım University and the International Management Development Association (IMDA), and I would like to especially thank Republic of Turkey Ministry of Culture and Tourism, Ankara Chamber of Commerce, Deniz Bank, Sheraton Ankara Hotel and Convention Center and many other sponsors listed in the congress program.for their valuable sponsorship, without which it would have been impossible to put this conference together. I have no doubt that the 5

6 congress will make considerable contribution to studies on world business and trade both in academic and practical terms. Dear guests, You are here in Ankara and in particular at Atılım University. Let me say a few words about our university: We are one of the fastest expanding universities in Turkey in general and in Ankara in particular. Since our establishment some 17 years ago, we have set up five faculties on a wide variety of subjects from management to engineering and from law to fine-arts and humanities and basic sciences. Our motto is sustainable development and quality, which seems to be very much in line with the themes that you are going to discuss in the next three days here. Ankara has plenty of historical and modern tourist attractions awaiting your discovery. To this end, we have organized a city tour before the opening of the congress and a special dinner at Gordion, a worldwide-known historical site, which has been unearthed after long years of meticulous excavation by a team of leading archeologists. We are going to be exposed to the antique tastes of King Midas. I would like to profusely extend my thanks to Professor İbrahim Birkan, organizer of the Conference on the part of Atılım University and Mr. Zeki Açıkgöz, the chief cook of Sheraton Hotel and Convention Center and a part-time lecturer at our Department of Tourism and Hospitality in our Faculty of Management, whose relentless and creative efforts made it possible. I hope that this conference is going to be the first step in building bridges between us. I also hope that you are going to benefit from the congress proceedings as much as you have expected. Our team will always be here to help and guide you about administrative matters, and please do not hesitate to let them have your queries. On behalf of Atılım University, I welcome you once again, and wish you all a safe journey back. MANY THANKS TO ALL OUR HEROES, FOR THEIR EFFORTS TO STRIVE TO CUT THE GORDION KNOT Ibrahim Birkan Congress Administrative Director in Turkey On behalf of the Organizing Committee, I would like to begin by expressing my gratitute to Dr. Kip Becker and Dr. Erdener Kaynak, President and Vice President of the International Management Development Association respectively for their decision to hold this Congress here at Atılım University. I would also like to extend my gratitude to Mr. Yalçın Zaim, President of the Board of Trustees of Atılım University, for being the host of the Congress. We are deeply indebted to Mr. Salih Bezci, Chairman of the Board of the Ankara Chamber of Commerce, under whose auspices the Congress became a reality. Please allow me to extend my deepest gratitude to Mr. Alaattin Yüksel, Governor of Ankara, and Mr. Melih Gökçek, Mayor of Ankara, who have always offered their continuous support in all respects as well as to Mr. Hakan Ateş, and Mr. Derya Kumlu, respectively General Manager and Deputy General Manager of Deniz Bank, our main sponsor whose generous funding made this congress a reality. I would like to particularly mention Mr. İrfan Önal, General Director responsible for Promotion as well as the Ministry of Culture and Tourism for their sponsorship of the opening ceremony. My thanks also go to Ankara Chamber of Commerce for the reception at the Museum of Anatolian Civilizations. 6

7 I would like to mention and thank Mr. Doğan Acar, Director of Ankara City Culture and Tourism as well as Mr. Seçim Aydın, President of the Association of Anatolian Tourism Administrators Association, who have constantly given us their guidance in bringing together all the people and institutions, whose contribution to the making of this Congress is beyond expression. We are indebted and thankful to Mr. Abdullah Kocapınar, General Director for Cultural Heritage and Museum at the Ministry of Culture and Tourism and Mr. Enver Sağır, Director of the Museum of Anatolian Civilizations for their support to our organization as well as to Mr. Mürsel Yıldızkaya, Mayor of Polatlı, and to Mr. A. Murat Ersoy, President of the Association of Turkish Tourism Investors Association for financing our reception at the Museum of Anatolian Civilizations. We are also indebted to Mr. Rengin Gökmen, Directorate General of the State Opera and Ballet as well as Mr. Aykut Çınar, of Administrative and Artistic Director for offering a wonderful concert at our Gordian dinner. We are thankful to Mr. Nevriz Çelik, Director of the College for Elaboration in Eskişehir for providing a beautiful show of Frigian costumes which made our Congress very colorful. Sheraton Hotel and Convention Centre has been very helpful too. I would like to extend my gratitude to Mr. Joerg Uwe Limper General Manager of Sheraton Hotel and Convention Centre, for his constant support in all respects. I would also like to mention Mr. Hasan Fahri Boskurt, Manager of the Hotel, and Mr. Ramazan Baydar, Director of the Convention Centre, Mrs. Ayşe Kaya, Director of Sales, as well as Mr. Zeki Açıköz, Executive Chef of the Hotel, for his creative menu at Gordion. Last but not least, my thanks go to Mr. Vedat Yakupoğlu, Chairman of the Board of YDS, for providing congress bags and Mr. Özgür Kalın of Remark Ajans for desinging and printing our invitations. I would like to end by thanking profusely all other individuals and institutions whose support and assistance we appreciate very much. WELCOME MESSAGE FROM ANKARA CHAMBER OF COMMERCE Salih Bezci, President of Ankara Chamber of Commerce After Ankara becoming the capital city of Turkey and due to increased commercial activities in the country, Ankara Chamber of Commerce was created in 1923 with a total membership of 800. Today, membership of Ankara Chamber of Commerce exceeds 125,000 and as the largest non-governmental organization in Anatolian peninsula, it contributes substantially to economic and commercial development efforts of contemporary, modern Turkey. Ankara Chamber of Commerce, in the way of offering effective consultancy and advisory support services to both private and public sector members and through which adds added value to Turkish economy and commerce. As a founding member of Ankara Congress and Visitors Bureau, we are extremely pleased to see that the 23 rd World Business Congress of the International Management Development Association is being held in Ankara, Turkey in cooperation with a number of private and public sector organizations. I would like to take this opportunity to thank executives of the IMDA for organizing the congress in Ankara this year, our partner institution- Atilim University and in particular distinguished congress opening speakers, special panel members, paper presenters, and participants from both Turkey and overseas where delegates are represented from five continents at some 30 countries. 7

8 We are extremely pleased to be your local co-host and we sincerely hope that you enjoy our traditional Turkish hospitality through several excursions and social activities we have organized for you. I wish much success for the deliberations of the 23 rd World Business Congress. I hope you return your home with fond memories of Turkey and the Turkish people. HONORARY CONGRESS CHAIR Yalcin Zaim Founder and President Board of Trustees Atilim University Incek Ankara TURKEY CONGRESS PROGRAM COMMITTEE CONGRESS CO CHAIRS Abdurrahim Ozgenoglu Ismail Bircan President Vice-President Atilim University Atilim University Incek Incek Ankara Ankara TURKEY TURKEY CONGRESS PROGRAM -CHAIR Erdener Kaynak Chair, Marketing Program School of Business Administration Pennsylvania State University at Harrisburg 777 West Harrisburg Pike Middletown, PA, 17057, USA Ayhan Tan Faculty of Management Atilim University Incek Ankara TURKEY Kip Becker Chair Department of Administrative Sciences Boston University Boston, Massachusetts USA PROCEEDINGS CO-EDITORS Erdener Kaynak Chair, Marketing Program School of Business Administration Pennsylvania State University at Harrisburg 777 West Harrisburg Pike Middletown, PA 17057USA Talha D. Harcar Department of Business Administration Pennsylvania State University at Beaver 100 University Drive Monaca, PA USA 8

9 CONGRESS ADMINISTRATIVE DIRECTOR IN TURKEY CONGRESS ADMINISTRATIVE DIRECTOR IN THE USA Ibrahim Birkan Talha D. Harcar Department of Tourism and Hospitality Department of Business Administration College of Management Pennsylvania State University at Beaver Atilim University 100 University Drive Incek, Ankara Monaca, PA Turkey USA CONGRESS EXECUTIVE SECRETARY IN TURKEY Neylan Yurdakul Turser Turizm Servis ve Ticaret A.S. Karum Is Merkezi, D Blok, 8ci Kat, No Kavaklidere, Ankara, Turkey CONGRESS ORGANIZING COMMITTEE MEMBERS IN TURKEY Secim Aydin, Anatolian Tourism Administrations Association, Turkey Ibrahim Birkan, Atilim University, Turkey Bugra Erdal, Atilim University, Turkey Anil Goker, Atilim University, Turkey Gul Gunes, Atilim University, Turkey Gonca Guzel, Atilim University, Turkey Korhan Muhurcuoglu, Atilim University, Turkey Elif Esiyok Sonmez, Atilim University, Turkey Sule Erdem Tuzlukaya, Atilim University, Turkey Hasan Unal, Atilim University, Turkey Neylan Yurdakul, Turser Turizm Servis ve Ticaret A.S., Turkey LOCAL ARRANGEMENTS COMMITTEE MEMBERS IN THE USA Kip Becker, Boston University, USA Virginia Greiman, Boston Universityt, USA Talha D. Harcar, Pennsylvania State University at Beaver, USA Erdener Kaynak, Pennsylvania State University at Harrisburg, USA Ovgu I. Mulroy, Treatment Research Institute, USA Amy Mark, Dauphin High School, USA Elif S. Salati, Sevgi Creations, USA Numan Salati. Independent IT Consultant, USA CONGRESS TRACK CO-CHAIRPERSONS Michael J. Mortimer, Virginia Polytechnic and State University, USA, Global Sustainability and Resource Management David P. Robertson, Virginia Polytechnic and State University, USA, Global Sustainability and Resource Management Zafer Savas Sahin, Atilim University,Turkey, Public Administration and Public Policy Makarand Gulawani, MacEwan University, Canada, Global Human Resources Management and Organizational Development 9

10 John A. Pearce II, Villanova University, USA, Global Human Resources Management and Organizational Development Kip Becker, Boston University, USA, Global Information and Technology Management Fahri Unsal, Ithaca College, USA, Global Information and Technology Management Berrin Guner, Rowan University, USA, Global Business Education Development Dhoha AlSalah, Gulf University for Science and Technology, Kuwait, Global Business Education Development Michael V. Laric, University of Baltimore, USA. Entrepreneurship and Enterprise Development Strategies Abbas A. Ali, Indiana University of Pennsylvania, USA, Entrepreneurship and Enterprise Development Strategies Ian Phau, Curtin University of Technology, Australia, Global Marketing Management and Business Strategies Wafa El Garah, Al Akhawayn University, Morocco Global Marketing Management and Business Strategies Luiz Moutinho, University of Glasgow, United Kingdom, Global Tourism Development and Hospitality Management Muzaffer Uysal, Virginia Polytechnic and State University, USA, Global Tourism and Hospitality Management Mustafa Tumer, Eastern Mediterranean University, North Cyprus, Cross-Cultural Marketing Communications Jale Akmel, Bahcesehir University, Turkey, Cross-Cultural Marketing Communications Mehmet Haluk Koksal, Alhosn University, United Arab Emirates, Global Business in the Middle and Near East Safak Aksoy, Akdeniz University, Turkey, Global Business in the Middle East and Near East My-Van Tran, University of South Australia, Australia, Global Business in South East Asia, Australia, and Pacific Region Simon K. M. Mak, City University of Hong Kong, Global Business in South East Asia, Australia, and Pacific Region Jan Napoleon Saykiewicz, Duquesne University, USA, Business in Transitional Economies Jan Nowak, Tischner European University, Poland, Business in Transitional Economies Svetla Marinova, Aalborg University, Denmark, Global Business in Europe Jorma Larimo, University of Vaasa, Finland, Global Business in Europe Ching-Chung Kuo, University of North Texas, USA, Global Production, Operations Management and Services Wendy Brooke, University of Wisconsin-Platteville, USA, Global Production, Operations Management and Services Nikolai Wasilewski, Pepperdine University, USA, Global Competition Policy and Corporate Strategy Jung-Wan Lee, Boston University, USA, Global Competition Policy and Corporate Strategy Shaukat Ali, University of Wolverhampton, United Kingdom, Cross-cultural Consumer Behavior and Comparative Marketing Systems Yvette Reisinger, Gulf University for Science and Technology, Kuwait, Cross-cultural Consumer Behavior and Comparative marketing Systems Erdal Atukeren, BSL Business School Lausanne, Switzerland, Global Economics, Taxation, and Public Finance Anand Krishnamoorthy, Troy University, USA, Global Economics, Taxation, and Public Finance Cordelia Friesendorf, International School of Management, Germany, Risk Management and Global Corporate Finance Gyongyi Bugar, University of Pecs, Hungary,Risk Management and Global Corporate Finance 10

11 Anatoly Zhuplev, Loyola Marymount University, USA, Global Business in Russian Federation, Eastern /Central Europe and Commonwealth of Independent States Frederic Jallat, European Business School, France, Global Business in Russian Federation, Eastern/Central Europe and Commonwealth of Independent States Virginia Greiman, Boston University, USA, Legal Aspects of Business and Cyber Security Barry Unger, Boston University, USA, Global Innovation, Technology, and New Product Development Ling Peng, Lingnan University, Hong Kong, Global Innovation, Technology, and New Product Development Ben Oumlil, Western Connecticut State University, USA Multinational Enterprises and Market Entry Strategies Refik Culpan, Pennsylvania State University at Harrisburg, USA, Multinational Enterprises and Market Entry Strategies Marina Dabic, University of Zagreb, Business Strategies in Emerging Markets Desalegn Abraha, University of Skovde, Sweden, Business Strategies in Emerging Markets Bert Rosenbloom, Drexel University, USA., Marketing Channels, Distribution Systems and Supply Chain Management A. N. M. Waheeduzzaman, Texas A & M University-Corpus Christi, USA, Marketing Channels, Distribution Systems and Supply Chain Management Erdener Kaynak, Pennsylvania State University at Harrisburg, Global Business (Misc.) Talha Dogan Harcar, Penn State University at Beaver, USA, Global Business (Misc.) LIST OF TRACKS, PANELS AND SPECIAL SESSIONS Company Internationalization Consumer Behavior: Issues and Strategies Country Specific Cases of Globalization Cross National/Cultural Marketing Current Issues in Trade and Development Organizational and Human Resources Development Issues Global Business and Development Marketing Management Strategies Entry and Operational Strategies Strategic Management Development Global Business: Developmental Perspective Global Training and Development International Business Competitiveness International Finance and Risk Management Managing in the Global Marketplace Technology Transfer and Foreign Direct Investment New Perspectives on Global Corporate Responsibility and Business Ethics Services Management and Marketing New Developments in Global Business Education Environmental Challenges in International Business Development Business Issues in Emerging Markets Entrepreneurship and Business Development Case Research Pedagogy in Emerging Markets Investment and Portfolio Management International Business in Transitional Economies Comparative Management Systems 11

12 LIST OF MANUSCRIPT REVIEWERS Desalegn Abraha, University of Skovde, Sweden Jale Akmel, Bahcesehir University, Turkey Safak Aksoy, Akdeniz University, Turkey Shaukat Ali, University of Wolverhampton, United Kingdom Dhoha A. AlSaleh, Gulf University for Science and Technology, Kuwait Nwamaka Anaza, Francis Marion University, USA Trina Larsen Andras, Drexel University, USA Kip Becker, Boston University, USA Gyongyi Bugar, University of Pecz, Hungary Riza Cassidy, Deakin University, Australia Isaac Cheah, Curtin University of Technology, Australia Joseph Cheng, Ithaca College, USA Marina Dabic, University of Zagreb, Croatia Boryana Dimitrova, Lehigh University, USA Wafa El Garah, Al Akhawayn University, Morocco Graham Ferguson, Curtin University of Technology, Australia Cordelia Friesendorf, International School of Management, Germany Virginia Greiman, Boston University, USA Makarand Gulawani, MacEwan University, Canada Berrin Guner, Rowan University, USA Talha D. Harcar, Pennsylvania State University at Beaver, USA Erdener Kaynak, Pennsylvania State University at Harrisburg, USA Mehmet Haluk Koksal, Alhosn University, United Arab Emirates Paul Sergius Koku, Florida Atlantic University, USA Anand Krishnamoorty, Troy University-Atlantic Region, USA Jung-Wan Lee, Boston University, USA Harold Lucius, Rowan University, USA Simon K. M. Mak, City University of Hong Kong, Hong Kong Svetla Marinova, Aalborg University, Denmark Michael Mortimer, Virginia Polytechnic and State University, USA Luiz Moutinho, University of Glasgow, United Kingdom Tomasz Mroczkowski, American University, USA Abraham Mulugetta, Ithaca College, USA Helena Nobre, Boston University, USA Jan Nowak, Tischner European University, Poland Sonny Nwankwo, University of East London, United Kingdom Mislav Ante Omazic, University of Zagreb, Croatia Ben Oumlil, Western Connecticut State University, USA Bahattin Ozdemir, Akdeniz University, Turkey John A. Pearce II, Villanova University, USA Ian Phau, Curtin University of Technology, Australia Vojko Potocan, University of Maribor, Slovenia Yvette Reisinger, Gulf University for Science and Technology, Kuwait David P. Robertson, Virginia Polytechnic and State University, USA Bert Rosenbloom, Drexel University, USA Zafer Savas Sahin, Atilim University, Turkey Jan Napoleon Saykiewicz, Duquesne University, USA Dan W. Smith, Pennsylvania State University at Beaver, USA 12

13 Mustafa Tumer, Eastern Mediterranean University, North Cyprus Barry Unger, Boston University, USA Fahri Unsal, Ithaca College, USA Muzaffer Uysal, Virginia Polytechnic and State University, USA Nikolai Wasilewski, Pepperdine University, USA Alvin J. Williams, University of South Alabama, USA Mete Yildiz, Hacettepe University, Turkey Yuli Zhang, Drexel University, USA TUESDAY, June 24, 2014 CONGRESS PROGRAM SCHEDULE 11:00 12:30 14:00 17:00 Congress Registration at Sheraton Hotel and Convention Center Ground Floor Lobby A GUIDED TOUR TO HISTORICAL AND INTERESTING SITES IN ANKARA METROPOLITAN AREA Introductory sightseeing tour with live commentary by a knowledgeable guide. The city tour will take you to the most interesting places in Ankara, such as Ataturk Mausoleum (the resting place of the founder of the Turkish Republic),Hamamonu (a district with old Ankara houses), Mehmet Akif Museum, Julian Pillar, Augustus Temple Please congregate in front of Sheraton Ankara Hotel and Convention Center and the busses will depart sharp at 14:00. The tour will last approximately 3 hours and organized by Bosfor Travel. (This city tour is organized for registered delegates, registered spouses and registered accompanying persons. Please present your name card before proceeding to the busses) 17:30 17:30 18:30 19:00 21:00 Arrival at Sheraton Ankara Hotel and Convention Center IMDA Board of Directors Meeting Sheraton Ankara Hotel and Convention Center Congress Early Bird Reception (Meet Old and New Friends) Venue: Sheraton Ankara Hotel and Convention Center, Sports Bar Dress Code: Informal Opening Addresses Announcing the Matters Needing Attention Hosted by Sheraton Ankara Hotel and Convention Center (The reception is organized for registered delegates, registered spouses and registered accompanying persons. Please present your name card at entrance) 13

14 Pick up from the hotel at 2:00pm On this tour we will visit the following sites: PRE-CONGRESS ANKARA CITY TOUR - 24 JUNE 2014 ANITKABIR / ATATURK MAUSOLEUM This mausoleum is the eternal resting place of Ataturk, the founder of the Turkish Republic, revolutionary, brave soldier, great leader and international figure. It overlooks Ankara and was completed being built in 1953 and in November 1953, Ataturk was buried there. The Mausoleum is adorned with statues, relief's and embellishments created by many of Turkey's artists. HAMAMONU Hamamönü, one of the capital s first settled areas, housed bureaucrats and politicians in the early times of the Republic, but it lost its importance in later years. The area s name (literally, front of a bath ) comes from the double bath that Karacabey of the Oghuz Turks Bayındır Boyu beys had built. Today, Hamamönü and its surroundings are much more than a neighborhood they are a touristic attraction. MEHMET AKIF MUSEUM In Hamamonu, you can tour the museum-house in Mehmet Akif Ersoy Culture Park where poet Mehmet Akif Ersoy wrote the Turkish national anthem and his famous poem Bülbül. Valley. JULIAN PILLAR The Column of Julian or Julianus, now in the Ulus district, was erected in honor of the Roman emperor Julian the Apostate's visit to Ancyra in 362. AUGUSTUS TEMPLE The temple, also known as the Monumentum Ancyranum, was built between 25 BC 20 BC following the conquest of Central Anatolia by the Roman Empire and the formation of the Roman province of Galatia, with Ancyra (modern Ankara) as its administrative capital. After the death of Augustus in 14 AD, a copy of the text of Res Gestae Divi Augusti was inscribed on the interior of the pronaos in Latin, whereas a Greek translation is also present on an exterior wall of the cella. The temple, on the ancient Acropolis of Ancyra, was enlarged by the Romans in the 2nd century. In the 5th century it was converted into a church by the Byzantines. It is located in the Ulus quarter of the city. AUGUSTUS TEMPLE IS UNDER CONSTRUCTION WE WILL HAVE A CHANCE TO SEE FROM OBSERVATION TERRACE. WEDNESDAY, June 25, :00 15:00 09:00 09:30 CONGRESS REGISTRATION Sheraton Hotel and Convention Center Ground Floor Lobby OPENING CEREMONIES AND WELCOMING ADDRESSES BY DISTINGUISHED GUESTS Sheraton Hotel and Convention Center, Grand Ballroom I WELCOME MESSAGES AND INTRODUCTIONS Erdener Kaynak, Congress Program Chair, Executive VP and Director of the IMDA, USA Kip Becker, President of the IMDA and Congress Co-chair, USA 14

15 Abdurrahim Ozgenoglu, Congress Co-chair and President of Atilim University, Turkey Yalcin Zaim, Congress Honorary Chair and Founder and President of the Board of Trustees of Atilim University, Turkey Alaaddin Yuksel, Governor of Ankara, Turkey 09:30 10:30 10:30 11:00 11:00 12:30 1.0: SPECIAL OPENING PRESENTATION Theme: Turkish Economy: Past, Present, and the Future Speaker: Hakan Ozyıldız, Turkish Economy Bank, Member of the Board, Former Deputy Undersecretary of Turkish Treasury, Turkey COFFEE BREAK Sheraton Hotel and Convention Center, Grand Ballroom Foyer I.1: SPECIAL TURKISH ACADEMICIANS PANEL Location: Sheraton Hotel and Convention Center, Grand Ballroom I Theme: Turkey European Union Relations at a Cross Road: Where Do We Stand? Moderator: Tunc Erem, President of The Turkish Marketing Association and Former President of Marmara University, Turkey Speakers: Future of Turkey-EU relations: Challenges and Opportunities Burak Erdenir, Deputy Secretary, Republic of Turkey, Ministry for EU Affairs, Turkey Turkey-European Union Relationship: A New Start or the Vicious Circle Hasan Unal, Atilim University, Department of International Relations, Turkey Quo Vadis Europe Quo Vadis Turkey Huseyin Bagci, Middle East Technical University, Department of International Relations, Turkey Recent Economic Developments in Turkey and in the European Union Emin Carikci, Cankaya University, Department of Economics, Turkey 12:30 13:30 LUNCH BREAK Location: Sheraton Hotel and Convention Center, Grand Ballroom I Hosted by Republic of Turkey, Ministry of Culture and Tourism (REGISTERED DELEGATES, SPOUSES, ACCOMPANYING PERSONS AND INVITED GUESTS ONLY) 15

16 13:30 15:00 I.2: SPECIAL TURKISH BUSINESSMEN PANEL Location: Sheraton Hotel and Convention Center, Grand Ballroom I Theme: Current Status of Turkish Business and Entrepreneurship Moderator: Dogan Cansizlar, Atilim University, Faculty of Management, Turkey Speakers: Changing Scene of Banking System During the Last Decade and its Impact on Turkish Economy Ercan Erguzel, Senior Vice-President, Economic Research and Strategy, DenizBank, Turkey Internationalization of Turkish Construction Sector Aysen Telemez, Board Member of Turkish Contractors Association, Turkey Changes and Developments in Turkish Tourism: Issues and Strategies Ibrahim Birkan, Vice-President of Turkish Tourism Investors Association, Turkey 13:30 15:00 15:00-15:30 15:30 17:00 17:30 19:30 21:45 IMDA BOARD OF DIRECTORS MEETING Sheraton Ankara Hotel and Convention Center COFFEE BREAK Sheraton Hotel and Convention Center, Grand Ballroom Foyer CONCURRENT SESSIONS Bus Departs from Sheraton Ankara Hotel and Convention Center to Anatolian Civilization Museum at the Ankara Castle Tour of the Museum with Archeologists Please congregate in front of the hotel at 17:20 for on time departure COCKTAIL RECEPTION (Open Air Event) Cultural Exchange: Anatolian Civilizations Museum European Museum of the Year was awarded in The food items for this event are prepared by the Sheraton Ankara Hotel and Convention Center Chefs from local ingredients of the Ankara region Concert: Ethnic music will be played by Ensemble Galatia, which is the only musical ensemble performing medieval music in Turkey (Hosted by Ankara Chamber of Commerce. Institutional Support: Republic of Turkey Ministry of Culture and Tourism General, Directorate for Cultural Heritage and Museum) Bus Departure for Sheraton Ankara Hotel and Convention Center: 16

17 THURSDAY, June 26, :00 Travel from Sheraton Ankara Hotel and Convention Center to Atilim University, Faculty of Engineering Building 09:00 17:00 Concurrent Academic Sessions Location: Atilim University, Faculty of Engineering Building, 1 st Floor 09:00 10:30 10:30 11:00 11:00 12:30 12:30 14:00 Concurrent Sessions Atilim University, Faculty of Engineering, 1 st Floor Rooms: 1020, 1022, and 1027 Coffee Break Atilim University, Faculty of Engineering, 1 st Floor Foyer Concurrent Sessions Atilim University, Faculty of Engineering, 1 st Floor Rooms: 1020, 1022, and 1027 Lunch Break Location: Atilim University, Atilim Garden Hosted by Atilim University Delegates will be bussed from Faculty of Engineering to Atilim Garden and back (REGISTERED DELEGATES, SPOUSES, AND ACCOMPANYING PERSONS ONLY) ADMISSION TICKETS ARE REQUESTED 14:00 15:30 15:30 16:00 16:00-17:30 17:30 20:00-23:00 Concurrent Sessions Atilim University, Faculty of Engineering, 1 st Floor Rooms: 1020, 1022, and 1027 Coffee Break Location: Atilim University, Faculty of Engineering, 1 st Floor Foyer Concurrent Sessions Atilim University, Faculty of Engineering, 1 st Floor Rooms: 1020, 1022, and 1027 Delegates are transported from Atilim University to Sheraton Ankara Hotel and Convention Center DINNER RECEPTION CONGRESS BANQUET AND AWARD CEREMONY Location: Sheraton Ankara Hotel and Convention Center, Grand Ballroom. 17

18 Master of Ceremonies: Kip Becker Award Ceremonies IMDA 2014 Outstanding International Business Person of the Year Award Entertainment and Cultural Performances (REGISTERED DELEGATES, SPOUSES, ACCOMPANYING PERSONS AND INVITED GUESTS ONLY) FRIDAY, June 27, :00 14:00 Concurrent Academic Sessions Location:Sheraton Ankara Hotel and Convention Center 09:00 10:30 10:30 11:00 11:00 12:30 12:30 14:00 Concurrent Sessions Sheraton Ankara Hotel and Convention Center Rooms: Magnolia I, Magnolia II, Camelia I Coffee Break Sheraton Ankara Hotel and Convention Center, Grand Ballroom Foyer Concurrent Sessions Sheraton Ankara Hotel and Convention Center Rooms: Magnolia I, Magnolia II, and Camelia I Lunch Break Location: Sheraton Ankara Hotel and Convention Center Location: Distinguished Fellow Awards Best Paper Awards IMDA 2014 Special Award Presentation Congress Announcements: Twenty Fourth World Business Congress of the IMDA will be held in Famagusta, North Cyprus from May 27 th through 31 st, You are all welcome Hosted by Sheraton Ankara Hotel and Convention Center (REGISTERED DELEGATES, SPOUSES, AND ACCOMPANYING PERSONS ONLY) ADMISSION TICKETS ARE REQUESTED 15:00 16:30 Delegates are transported from Sheraton Ankara Hotel and Convention Center to Polatli Gordion Museum Polatli-Gordion Excavation Area. Visit the site with the archeologists of excavation site Cocktail Reception 18

19 Departure to Gordion Museum and Tumulus by Busses Visit King Midas Tumulus and Gordion Museum with the archeologists 19:30 19:30:- 22:30 Transition to the Dining Area with Designated Seating DINNER RECEPTION SERVING KING MIDAS DINNER: This special meal originated from the menu of The Last Dinner of King Midas Phrygian Fashion Show Concert: It will be performed by orchestra of State Opera and Ballet This is an Open Air Event 22:30 Bus Departure to Sheraton Ankara Hotel and Convention Center (REGISTERED DELEGATES, SPOUSES, ACCOMPANYING PERSONS AND INVITED GUESTS ONLY) Discover Gordion Excavation, Tumulus of the Phrygian King followed by a sitdown dinner. Hosted by Deniz Bank. Institutional Support: Ankara Chamber of Commerce, Anatolian Tourism Administration Association, State Opera and Ballet, Republic of Turkey Ministry of Culture and Tourism General Directorate for Cultural Heritage and Museum. SATURDAY JUNE 28, 2014 POST CONGRESS TOURS TO CAPADOCCIA AND CLUB SALIMA, BELDIBI, ANTALYA.There are two post congress tours available for congress delegates. 1. TWO-DAY TOUR TO CAPADOCCIA AND SURROUNDING REGIONS BY A COACH TOUR TO CAPPADOCIA JUNE 28th -29th 2014 DAY 1: Departure from the hotel at 08:00 am Bus trip to Cappadocia via Salt Lake and Aksaray (300 kms, app.4 hrs).rest stops on the way Arrival to Nevsehir (the provincial capital) and then visit to Kaymaklı Underground City, carved out thousands of years ago. Drive to Uchisar.This town with its rock-fortress is the peak of the area with the view of whole Cappadocia and Erciyes ( Argeus) Mountain. After lunch, visit to Pasabag ( Monks Valley ) with its incredible natural rock formations. Visit to Avanos,centre of pottery where you can enjoy a demonstration in a traditional pottery workshop. Drive to Urgup via Devrent Valley with its surreal rock formations. Visit to a local Winery in Urgup. After wine -tasting transfer to the hotel for dinner and overnight. Optional Night Tour " Turkish Night " (traditional folk dances, belly dancer). 19

20 DAY 2: Optional " Hot Air Balloon Tour "early in the morning. Departure from the hotel at 09:00 am. Visit to Goreme Open Air Museum (UNESCO World Heritage Site) an early and one of the biggest monastic centers of the world all in rock-cut caves and churches with fascinating frescoes. During the trip, short stops will be at certain spots - Esentepe Panorama, Pigeon Valley- for panoramic view of Cappadocia region. Visit to onyx-marble workshop on the way to lunch. After lunch visit to Cavusin village, one of the oldest settlements in the area. The Church of St.John the Baptist offers a panoramic view of the village. Departure for Ankara in the afternoon. Arrival to Ankara in the evening. Inclusions: 2 Days Tour with professional tour guide, 1 Night accommodation, 2 Lunches, All entrance fees, 1 Dinner Exclusions: Balloon Tour **, Turkish night ***, Drinks at meals, Extra spends, Tips. ** King Flight / 90 min./ 155 / 207 $ Queen Flight / 60 min./ 110 / 147 $ *** 30 / 40 $ Turkish Night: Unlimited local alcoholic and non alcoholic beverages, fruits, dry fruits will be served. Deadline for the tour Program is June 24 th, SALIMA CLUB, ANTALYA HOLIDAY PACKAGE Club Salima Prices: Date: From in maximum 7 nights accommodation Standart room All Inclusive Dbl in pp pd all inc. USD Sngl spl pd all inc. USD bed pd all inc. USD 82,50, age 1 child is free in standard room with 2 adults. Standard room contents: 1 bedroom with French bed or twin bed, 1 bathroom, terrace or balcony, minibar, air conditioner, satellite television and safety box. All Inclusive; breakfast, lunch and dinner are buffet meal, fresh orange juice at breakfast, snack service, between 09:00 01:00 all local drinks, late breakfast are included all inclusive. Telephone, minibar (excluded water), laundry, a la carte restaurant, fresh orange juice (excluded breakfast), cappuccino, espresso, ice-cream, import drinks and paid activities are excluded to the given prices. Free sport activities: Tennis (4 tennis court), Turkish bath, sauna, Fitness-Center, table-tennis, billiards, beachvolleyball, basketball, mini football, dart and boccia, air gun, Aerobic and Step. Tennis court lightning and equipment, massage, all water sports and scuba diving school are excluded to the given prices. Our option for reservation at this rate is DISCLAIMER: International Management Development Association is not the organizer of these tours. The Association is not responsible for the quality and accuracy of the services offered by the Turkish tour operator company. 20

21 Concurrent Sessions MASTER SCHEDULE Date Day Time A guided Ankara City Tour Program, Tuesday, June 24, 2014, 14:00 17:00 (Meet at Sheraton Hotel and Convention Center lobby and the busses will depart sharp at 14:00 p.m. For Registered Delegates, Spouses, and Invited Guests. VENUE Congress Welcome Reception, Tuesday, June 24, 2014, 19:00-21:00 at Sheraton Hotel and Convention Center. (For Registered Delegates, Spouses, and Invited Guests Only) Sheraton Ankara Hotel and Convention Center Magnolia I Magnolia II Camelia I June 24, 2014 June 25, 2014 Tuesday 14:00-21:00 1 9:00-9:30 2 9:30-10:30 Wednesday 3 11:00-12: :30-15: :30-17:00 C O N G R E S S Atilim University Faculty of Engineering Building, 1 st Floor Congress Registration at Sheraton Hotel and Convention Center lobby on Tuesday, June 24, 2014, 11:00-12:30 and 18:00-19:00, Wednesday, June 25, 2014, 8:30-15:00, Atilim University, Faculty of Engineering, Thursday June 26, 2014, 09:00-17:00. Early Bird Reception at Sheraton Ankara Hotel and Convention Center: 19:00 21:00 I.0 Opening Ceremony and Keynote Sheraton Hotel and Convention Center Addresses Auditorium I.1 Keynote Address by Hakan Sheraton Hotel and Convention Center Ozyildiz Auditorium I.2 Special Panel I Turkish Sheraton Hotel and Convention Center Academician Leaders I.3 Special Panel II Turkish Business Leaders Parallel Academic Sessions Auditorium Sheraton Hotel and Convention Center Auditorium I.4 I.5 I :00-21:00 Reception at Sheraton Ankara Hotel and Convention Center 21

22 June 26, 2014 Thursday 1 08:00-08:45 09:00-10:30 Transportation from Sheraton Ankara Hotel and Convention Center to Atilim University Campus Parallel Academic Sessions II.7 II.8 II.9 June 27, 2014 June 28 & June 29, :00 12:30 R Parallel Academic Sessions II.10 II.11 II.12 E 3 13:30-15:00 Parallel Academic Sessions G II.13 II.14 II.15 I 4 15:30-17:00 Parallel Academic Sessions S II.16 II.17 II.18 T Parallel Academic Sessions Friday 1 9:00-10:30 III.19 III.20 III.21 R 2 11:00-12:30 A Parallel Sessions III.22 III.23 III.24 T Bus departure from Sheraton Ankara Hotel; and Convention Center to Polatli Gordion I Museum 16:30-22:30 O Polatli Gordion Excavation Area. Visiting King Midas Tumulus and Gordion Museum N Fhrygian Fashion Show. Serving King Midas Dinner (Registered delegates, registered spouses, and registered accompanying persons only) The tours will start on Saturday, June 28th morning at 8:00 a.m.. and the return to The Sheraton Hotel is early evening on Sunday, June 29th, A two day tour to Cappadocia, Nevsehir and up to 7- day Salima Club, Antalya tour will be undertaken. These are paid tours and advance booking is needed. Both tours will commence early on Saturday, June 28 th, Please visit the IMDA Website and book your seat and pay the tour fee to the tour operator by Tuesday, June 24 th,2014 at the latest.. More information is available on the IMDA website of 22

23 THE INTERNET ACCESS DURING THE CONGRESS During the congress, the Wi-Fi Internet access will be available throughout the hotel. As well, those delegates who stay at Sheraton Ankara Hotel and Convention Center will also have basic Internet access (512 kbps) at their hotel room. On Thursday, June 26, 2014, there will be Internet access at Atilim University, Faculty of Engineering Building, 1 st Floor, Room Please be advised that password for Internet access will be provided on the day. Tuesday, June 24, 2014 THE CITY OF ANKARA TOUR 14:00 17:00 (Registered Delegates, Registered Spouses, and Registered Accompanying Persons Only. Please congregate at Sheraton Ankara Hotel and Convention Center lobby entrance by 13:50 p.m. at the latest. We will depart sharp at 14:00 p.m.) CONGRESS REGISTRATION Location: Sheraton Ankara Hotel and Convention Center Ground Floor Lobby 17:30 19:00 CONGRESS WELCOME RECEPTION Sheraton Ankara Hotel and Convention Center (REGISTERED DELEGATES, REGISTERED SPOUSES AND REGISTERED ACCOMPANYING PERSONS ONLY) Location: Sheraton Ankara Hotel and Convention Center 19:00 21:00 Dress Code: Informal 23

24 Wednesday, June 25, 2014 OPENING CEREMONIES 09:00-09:30 09:30-10:30 SPECIAL PANELS 11:00 12:30 14:00 15:30 LUNCH BREAK 12:30-14:00 Place: Sheraton Ankara Hotel and Convention Center (Sponsored by Sheraton Ankara Hotel and Convention Center) COFFEE BREAK 15:00 15:30 ACADEMIC PRESENTATIONS 16:00 17:30 CONGRESS RECEPTION ANATOLIAN CIVILIZATION MUSEUM AT ANKARA CASTLE COCKTAIL RECEPTION ETHNIC MUSIC ENSEMBLE GALATA Location: Ankara Castle 19:30 21:30 Dress Code: Informal but Smart (Registered Delegates, Registered Spouses, and Registered Accompanying Persons Only. Please congregate at Sheraton Ankara Hotel and Convention Center lobby entrance by 17:20 p.m. at the latest. We will depart sharp at 17:30 p.m.) CONGRESS REGISTRATION Location: Sheraton Ankara Hotel and Convention Center Ground Floor Lobby 09:00 15:00 24

25 CONCURRENT SESSIONS Wednesday, June 25, :00-17:30 I.4: Technology Management Location: Sheraton Hotel and Convention Center, Magnolia I CHAIR: Virginia A. Greiman, Boston University, USA SPEAKERS: A New Technology Trend in International Marketing Decision Making Process: Geographic Information System Selay Ilgaz Sümer, Başkent University, Turkey Demonstration of the BIHAP (Knowledge Mapping Project) System for Public Management Tunc Medeni, Yildirim Beyazit University, Turkey Erkan Inan, Stratek, Turkey Gulten Alir, Yildirim Beyazit University, Turkey I.Tolga Medeni, Yildirim Beyazit University, Turkey National Intelligence, Cyber Competitiveness and Privacy Rights: A Dynamic Legal Paradox Virginia A. Greiman, Boston University, USA I.5: Global Tourism Development Location: Location: Sheraton Hotel and Convention Center, Magnolia II CHAIR: Musa Pinar, Valparaiso University, USA SPEAKERS: A Study on Evaluation of Web 2.0 Websites in Tourism Industry Shabir Ahmad Bhat, University of Kashmir, India Muzafar Ahmad Shah, University of Kashmir, India Effects of Climate Change on Tourism Industry: Perceptions of Turkish Hotel Managers Musa Pinar, Valparaiso University, USA Ibrahim Birkan, Atilim University, Turkey Gamze Tanil, Karlstad University, Sweden Michael K. McCuddy, Valparaiso University, USA Muzaffer Uysal, Virginia Polytechnic Institute and State University, USA 25

26 I.6: Consumer Behavior: Issues & Strategies I Location: Camelia I CHAIR: Mehmet Haluk Koksal, Al Hosn University, UAE SPEAKERS: Comparative Mall Shopping Behavior of Three Countries from the Middle East: The UAE, Lebanon and Saudi Arabia Mehmet Haluk Koksal, Al Hosn University, United Arab Emirates Determinants of Automobile Purchase and Brand Choice in Ghana: Multinomial Logit Approach Kojo Mensah Sedzro, University of Ghana, Ghana Joseph Darko, University of Ghana, Ghana Ezekiel Nii Noye Nortey, University of Ghana, Ghana Julius.B. Dasah, University of Ghana, Ghana Godfred Amewu, Ghana Institute of Management & Public Administration, Ghana Offline and Online Brand Trust Models: Their Relevance to Social Media Gordon Bowen, Regent s University London, United Kingdom Richard Bowen, Facebook Inc., United Kingdom Thursday June 26, 2014 CONGRESS REGISTRATION Location: Atilim University, Faculty of Engineering, 1 st Floor Foyer 09:00 15:00 ACADEMIC SESSIONS 9:00 10:00 11:00-12:30 14:00-15:30 16:00-17:30 Location: Atilim University, Faculty of Engineering, 1 st Floor Rooms: 1020, 1022, and 1027 COFFEE BREAKS 10:30-11:00 15:30-16:00 Location: Atilim University, Faculty of Engineering, 1 st Floor, Foyer 26

27 LUNCH BREAK 12:30 14:00 Location: Atilim University, Atilim Garden Delegates and Accompanying Persons will be Transported by mini busses to Atilim Garden RECEPTION AT SHERATON ANTALYA HOTEL AND CONVENTION CENTER GROUND BALLROOM 20:00 24:00 Dress: Formal (Sponsored by Sheraton Ankara Hotel and Convention Center) ( For Registered Delegates, Registered Spouses and Registered Accompanying Persons) CONCURRENT SESSIONS Thursday 26, :00 10:30 II.7: Cross-National/Cultural Marketing Location: Atilim University Faculty of Engineering Building, 1st Floor, 1020 CHAIR: Fahri Unsal, Ithaca College, USA SPEAKERS: Effects of Personal Issues on the Consumers Product Failure Evaluations Melek Demiray, Istanbul Technical University, Turkey Mehmet Okan, Istanbul Technical University, Turkey Salih Karadayi, Istanbul Technical University, Turkey Ethnocentrism and Prescribing Behavior Sema Bülbüloğlu, Yeditepe University, Turkey Elif Yolbulan Okan, Yeditepe University, Turkey Sochi Winter Games: Consumer Awareness and Attitudes towards Olympics Sponsors Fahri Unsal, Ithaca College, USA Alison B. Shields, Ithaca College, USA Kurt Komaromi, Ithaca College, USA Scott Erickson, Ithaca College, USA 27

28 II.8: Current Issues in Trade and Development Location: Atilim University Faculty of Engineering Building, 1st Floor, 1022 CHAIR: Marin Marinov, University of Gloucestershire, United Kingdom SPEAKERS: A Study of Relationships Pertaining to a Multinational Firm Svetla Marinova, Aalborg University, Denmark Marin Marinov, University of Gloucestershire, United Kingdom Morten Jensen, Aalborg University, Denmark Internal Marketing Orientation and salesperson Performance: The Mediating Effects of Effort, Customer Orientation, and Job Satisfaction Burak Nakiboglu, Cukurova University, Turkey Fatma Demirci, Cukurova University, Turkey Ali Kara, Pennsylvania State University at York, USA Unlocking Social Media as Customer Retention Asset Wilson Ozuem, University of Gloucestershire, United Kingdom Ellen Stokinger, London Metropolitan University, United Kingdom II.9: Organizational and Human Resource Development Issues Location: Atilim University Faculty of Engineering Building, 1st Floor, 1027 CHAIR: Marian Gorynia, Poznan University of Economics, Poland SPEAKERS: Linking Ethical Climate, Supervisory Trust and Affective Commitment Gönül Kaya Özbağ, Kocaeli University, Turkey Gökçe Çicek Ceyhun, Kocaeli University, Turkey The Effect of Information Systems on the Human Resources Management Ali Soylu, Ipek University, Turkey Mahmoud Elmekkawy, Cameron University, USA The Mediating Effect of Procedural Justice on the Relationship between Ethical Climate and Work Engagement Gökçe Çiçek Ceyhun, Kocaeli University, Turkey Gönül Kaya Özbağ, Kocaeli University, Turkey Coffee Break: 10:30 11:00 Location: Atilim University, Faculty of Engineering, 1 st Floor, Foyer 28

29 CONCURRENT SESSIONS Thursday 26, :00 12:30 II.10: Business Development and Supply Chain Management Location: Atilim University Faculty of Engineering Building, 1st Floor, 1020 CHAIR: Svetla Marinova, Aalborg University, Denmark SPEAKERS: A Study On The Relation Of Servant Leadership And Strategic Human Resources Management Efficiency Ahmet Diken, Necmettin Erbakan University, Turkey Nezahat Kocyigit, Necmettin Erbakan University, Turkey Esra Yildiz, Karamanoglu Mehmetbey University, Turkey New Procurement and Sourcing Paradigms in Global Supply Chains Goknur Arzu Akyuz, Atilim University, Turkey Guner Gursoy, Yeditepe University, Turkey The Motivations for Adopting an Environmental Marketing Strategy and Their Impact on Sustainable New Product Performance Ebru Genc, Abdullah Gul University, Turkey II.11: Marketing Management Strategies Location: Atilim University Faculty of Engineering Building, 1st Floor,1022 CHAIR: Kip Becker, Boston University, USA SPEAKERS: An Integrative Model on the Factors Affecting Consumer s Satisfaction, Trust and Repurchase Intention in Online Shopping Esra Demirbaş, Bahcesehir University, Turkey Nimet Uray, Istanbul Technical University, Turkey Gulberk Gultekin Salman, Bahcesehir University, Turkey Network Loyalty Programs and Store Loyalty: Pharmacy Relationship Marketing Impact Study Kip Becker, Boston University, USA Helena Nobre, Boston University, USA Catarina Rodrigues, University of Minho, Portugal The Role of Marketing Strategy in Developing a Competitive Advantage in Architectural Services Kip Becker, Boston University, USA Helena Nobre, Boston University, USA Faria Joana, University of Minho, Portugal 29

30 II.12: Consumer Behavior Issues and Strategies Location: Atilim University Faculty of Engineering Building, 1st Floor 1027 CHAIR: Ralf Wagner, University of Kassel, Germany SPEAKERS: Cross-Cultural Differences in Eastern and Western Men and Women s Consumption of Fragrance Jacqueline Granleese, University of East Anglia, United Kingdom Socially Responsible Labeling: Are Consumers Willing to Pay for Factory Safety? Berrin Guner, Rowan University, USA The Relativity of Luxury: An Attempt at Conceptual Clarification Ralf Wagner, University of Kassel, Germany Taylan Ürkmez, University of Kassel, Germany LUNCH BREAK 12:30 14:00 Location: Atilim University, Atilim Garden Delegates and Accompanying Persons will be Transported by mini busses to Atilim Garden CONCURRENT SESSIONS Thursday, June 26, :00 15:30 II.13: Strategic Management Development Location: Atilim University Faculty of Engineering Building 1020 CHAIR: Anand Krishnamoorthy, Troy University, USA SPEAKERS: Comparing and Contrasting Exchange Rate Hedging Policies among U.S. Federal Departments and Agencies with Substantial Overseas Operations Anand Krishnamoorthy, Troy University, USA David R. Shetterly, Troy University, USA How Do Acquisitions Affect CEO Compensation? Omer F. Genc, Minnesota State University at Mankato, USA 30

31 Management Development in the South Pacific: A Case Study from the Samoan Ministry of Health Philip Roy Harrell, New England Management Development, Australia Peter McClenaghan, University of New England, Australia II.14: Global Business Development Perspective Location: Atilim University Faculty of Engineering Building, 1022 CHAIR: Michael Bonelli, London Metropolitan University, United Kingdom SPEAKERS: A Tale of Two Platforms: Online And Offline Video Games Wilson Ozuem, University of Gloucestershire, United Kingdom Michael Bonelli, London Metropolitan University, United Kingdom Web Site Features and Consumers Attitudes: An Application in Technology E-Tailers Hilal Ozen, Istanbul University, Turkey Ahmet Sekerkaya, Istanbul University, Turkey II.15: Global Tourism Development II Location: Atilim University Faculty of Engineering Building, 1027 CHAIR: Michael Kwag, Boston University, USA SPEAKERS: Corporate Marketing Strategy for Using Internet Websites and Social Media: The Case of the Ritz-Carlton Hotel Jung Wan Lee, Boston University, USA Michael Kwag, Boston University, USA Marketing Turkish Culinary Tourism: Using The Tastes of The Traditional Turkish Cuisine Gonca Güzel Şahin, Atılım University, Turkey The First Step in Marketing International Health Tourism: Understanding the International Healthcare Facility Choice Gökhan Aydın, Arel University, Turkey Bilge Karamehmet, Arel Univesity, Turkey Coffee Break: 15:30 16:00 Location: Atilim University, Faculty of Engineering, 1 st Floor, Foyer 31

32 CONCURRENT SESSIONS Thursday, June 26, :00 17:30 II.16: International Business Competitiveness Location: Atilim University Faculty of Engineering Building, 1020 CHAIR: Simon Kwai-Ming Mak, City University of Hong Kong, Hong Kong SPEAKERS: Energy Management in Turkey Saziye Balku, Atilim University, Turkey Serhat Turan, Eltem Engineering, Turkey Exploratory Analysis on the Question More Organizational Support, More Innovation Behavior? in Pursuance of a Different View Based on Exploring Perceived Insider Status and Zhiqiang Liu, Huazhong University of Science and Technology, People's of Republic Simon Kwai-ming Mak, City University of Hong Kong, Hong Kong Ji Li, Hong Kong Baptist University, Hong Kong Global Competition Policy and Corporate Strategy Omer F. Genc, Minnesota State University at Mankato, USA II.17: Managing in the Global Market Place Location: Atilim University Faculty of Engineering Building, 1022 CHAIR: Nic S. Terblanche, University of Stellenbosch, South Africa SPEAKERS: A Study of Store Managers' Percetions of Services Delivered to and Experiences Encountered by Customers in Comparison with Store Performance Nic S. Terblanche, University of Stellenbosch, South Africa Do Outliers Matter? Evidence from Causal Relationship of SCDS and KSE Falik Shear, NUST Business School, Pakistan Mohsin Sadaqat, NUST Business School, Pakistan Tariq. Abbasi, NUST Business School, Pakistan The Relation Between Neoliberalism and Property Rights İlkben Akansel, Artvin Çoruh University, Turkey 32

33 II.18: Technology Transfer and FDI Location: Atilim University Faculty of Engineering Building, 1027 CHAIR: Desalegn Abraha, University of Skovde, Sweden SPEAKERS: Cross-cultural Strategic Alliances: Learnings from Swedish Firms in Eastern and Central Europe Akmal S. Hyder, University of Gävle, Sweden Desalegn Abraha, University of Skövde, Sweden Syeda-Masooda Mukhtar, King AbdulAziz University, Saudi Arabia Determinants of FDI Performance of Emerging Multinationals: The Case of Polish MNS s Marian Gorynia,, Poland Piotr Trapczynski, Poznan University of Economics, Poland GINA: Protection from Genetic Discrimination Ali Soylu, Cameron University, USA Gena L. Goodson, Cameron University, USA Friday, June 27, 2014 CONGRESS REGISTRATION Location: Sheraton Ankara Hotel and Convention Center Ground Floor Foyer 10:00 14:00 CONCURRENT SESSIONS 9:00 10:30 11:00 12:30 Sessions are held at Magnolia I, Magnolia II, and Camelia I COFFEE BREAK Sheraton Ankara Hotel and Convention Center, Ballroom Foyer 10:30 11:00 LUNCH BREAK 12:30 14:00 Location: Sheraton Ankara Hotel and Convention Center CONGRESS BANQUET/AWARD CEREMONIES 33

34 Location: Polatli Gordion 16:30 22:30 Polatli Gordion Excavation Area Visiting King Midas Tumulus and Gordion Museum Phrygian Fashion Show The Last Dinner of King Midas MASTER OF CEREMONIES Kip Becker AWARD CEREMONIES BEST PAPER AWARDS IMDA AWARD PRESENTATION TO DENIZBANK IMDA AWARD PRESENTATION TO ANKARA CHAMBER OF COMMERCE ENTERTAINMENT AND CULTURAL PERFORMANCES CONCURRENT SESSIONS Friday 27, :00 10:30 III.19: Services Management and Marketing Location: Sheraton Ankara Hotel and Convention Center, Magnolia I CHAIR: Berrin Guner, Rowan University, USA SPEAKERS: Burnout and Turnover Intention of Casino Employees in Macau: The influence of Demographic and Work-Related Characteristics Sow Hup Chan, University of Macau, Macau Chinese Micro and Small Entrepreneurs Motivation, Business Success Factors and Challenges Encountered Sow Hup Chan, University of Macau, Macau Bao Li, University of Macau, Macau The Relationship Between Employee's Silence Behaviour and the Perceived Organizational Culture: A Fieldwork on Office Employees Dilaver Tengilimoglu, Atilim University, Turkey Ömer Karademir, Kastamonu University, Turkey Şule Tuzlukaya, Atilim University, Turkey 34

35 III.20: New Developments in Global Business Education Location: Sheraton Ankara Hotel and Convention Center, Magnolia II CHAIR: Shaukat Ali, University of Wolverhampton, United Kingdom SPEAKERS: An Assessment of Student Multitasking with Laptops and Smartphones in the Classroom: A Comparison of American and Canadian Students Fahri Unsal, Ithaca College, USA Nursel Selver Ruzgar, Ryerson University, Canada Bahadtin Ruzgar, Marmara University, Turkey Student Perceptions of International Financial Reporting (IFRS) in Qatar Fethi Saidi, Qatar University, Qatar Study Abroad Decisions & Experiences: A National Survey of U.S. Students Hormoz Movassaghi, Ithaca College, USA Kenan Göçer, Beykent University, Turkey III.21: Business Issues in Emerging Markets Location: Sheraton Ankara Hotel and Convention Center, Camelia I CHAIR: Ronan Jouan de Kervenoael, Sabanci University, Turkey SPEAKERS: Should Small Business Traders Select a Local or Global Social Media Site? An Exploration of Small Traders Perspective in the Dynamic Indonesian Market Ronan Jouan de Kervenoael, Sabanci University, Turkey Maria Paula Ivana Nirjana, Singapore Institute of Management, Singapore The Effect of Brand Image in Creating Customer Loyalty in Retail Banking: The Case of Yapi Kredi Bank in Turkey Elif Eşiyok Sönmez, Atilim University, Turkey What Is Strategic Leadership and How Does It Matter? A Gestalt Perspective Wendy W. N. Wan, Tunghai University, Taiwan Chung-Leung Luk, City University of Hong Kong, Hong Kong 35

36 COFFEE BREAK Sheraton Ankara Hotel and Convention Center, Ballroom Foyer 10:30 11:00 CONCURRENT SESSIONS Friday-June 27, :00 12:30 III.22: Environment and Business Development Location: Sheraton Ankara Hotel and Convention Center, Magnolia I CHAIR: Wendy A Brooke, University of Wisconsin Platteville, Poland SPEAKERS: Emergence, Accumulation and Mobilization Paths of Social Capital in the Entrepreneurial Process Demet Tuncer, Berlin Institute of Technology, Germany FDI in Saudi Arabia: An Analysis of International Business Environment Post Arab Spring Mohammed Abdul Khaliq, Saad Trading, Contracting & Financial Services Co, Shaukat Ali, University of Wolverhampton Business School, United Kingdom Public Policy and the Turkish Construction Sector Gökhan Tunç, Atilim University, Turkey III.23: Information Systems Application Location: Sheraton Ankara Hotel and Convention Center, Manolia II CHAIR: Ali M. Shah, University of Kashmir, India SPEAKERS: Accounting Information Systems End-User Satisfaction: Evidence of Hong Kong Housing Authority Steve Chun Cheong Fong, Macau Polytechnic Institute, Macau Michael W. H. Ho, Southern Cross University, Australia Emerging E-Payment Methods and NFC Adaptation to Enhance Online Payment Security in E- Commerce Kip Becker, Boston University, USA Alper Ozbilen, Information and Communication Technologies Authority, Turkey Jung Wan Lee, Boston University, USA Helena Nobre, Boston University, USA 36

37 Information Visualization and Knowledge Mapping in Public Institutions: A Knowledge Management Case from Turkey Tunç Medeni, Yıldırım Beyazıt Üniversitesi, Turkey Erkan İnan, Stratek, Turkey Gülten Alır, Yıldırım Beyazıt Üniversitesi, Turkey İ. Tolga Medeni, Yıldırım Beyazıt Üniversitesi, Turkey III.24: Comparative Marketing Systems Location: Sheraton Ankara Hotel and Convention Center, Camelia I CHAIR: Erdener Kaynak, Pennsylvania State University at Harrisburg, USA SPEAKERS: An Investigation of Chinese American Consumers Ethnocentrism Zhaohui Su, University of Texas at Austin, USA, USA Erdener Kaynak, The Pennsylvania State University at Harrisburg, USA, USA Talha Harcar, The Pennsylvania State University at Beaver, USA, USA Social Media Usage Behavior: Cross-Cultural Comparisons Erdener Kaynak, Pennsylvania State University at Harrisburg, Turkey Dhoha A. Al Saleh, Gulf University for Science and Technology, Kuwait The Impact of Country-of-Origin and Ethnocentrism: An Experimental Study of Consumer Taste Preferences for Soft Drinks at Cross-cultural Level Talha Harcar, The Pennsylvania State University at Beaver,USA Erdener Kaynak, The Pennsylvania State University at Harrisburg, USA Zhaohui Su, University of Texas at Austin, USA RECIPIENT OF THE IMDA 2014 DISTINGUISHED INTERNATIONAL BUSINESS PERSON OF THE YEAR AWARD Nurettin. Çarmıklı, Founder and Chairman of the Board of Nurol Holding Nurettin. Çarmıklı was born in Arhavi, Turkey in Since he had to cease his formal education, he began his business career in his early ages. He founded Nurol İnşaat ve Ticaret Kollektif Şirketi (Nurol Construction and Trading Collective Company) in This company became one of the pioneering construction companies of Turkey in the first 15 years of its activity. Nurol Construction and Trading Co. Inc. (the commercial title was changed in 1989), has accomplished more than 30 major projects abroad and over 50 major domestic projects successfully. By the end of the 1970 s, Mr. Nurettin ÇARMIKLI became active in areas other than construction. He has been the founding partner of more than 40 companies fully owned by the Nurol Group, and 37

38 diversified into areas of the defence industry, contracting, production, finance, trading, service and tourism. Mr. ÇARMIKLI is the Chairman of almost all of the subsidiary companies of the Nurol Group. A philanthropist, Mr. Nurettin ÇARMIKLI, is currently a member of more than 30 social and/or cultural associations and foundations with an active role in most of them; whether he is a member or not, he has significant contributions to many not-for-profit organisations. He has also been awarded the State Distinguished Service Medal by the Government of the Republic of Turkey on October 27, In addition, as the acting Aegean Region Honorary Consul General of the Republic of Georgia, he was awarded the State Superior Service Medal by the Georgian Government. Mr. Nurettin ÇARMIKLI is married and has two children. THE JOURNAL OF TRANSNATIONAL MANAGEMENT Editor: Kip Becker ( ) The Journal of Transnational Management is the official journal of the International Management Development Association. In addition to receiving submissions from authors in nations with strong research records and abilities, the journal has, and will continue, to distinguish itself as a leader in providing editorial assistance to authors from developing nations. The journal has a dedicated editorial board that is multi-national in scope and prepared to provide the assistance needed to encourage authors from nations that are not the traditional contributors with their submissions in order to optimize the opportunity to authors in developing nations to present their management articles to an international audience. The journal, in addition to research publications, is interested in receiving media/book reviews. Information concerning the JTM relating to past volumes and submission information is available on the web site of IMDA Please feel free to contact me with questions concerning the JTM. Over the past two years the journal has received articles from authors representing 16 different nations. In line with one of the journal s missions, that of assisting authors from developing nations, IMDA should be proud that during this time frame articles have been published from Turkey, China, Hungary, Poland, Hong Kong, Fiji Islands, Lebanon, Taiwan, Jordan and Qatar in addition to the USA, Canada, Australia, UK, France, Spain, Italy, the Netherlands, Germany, Italy and Greece which are more frequently represented. I have provided the title, country discussed, author and his/her nation of residence to provide a broad picture of the Journal s scope over the past several years. JOURNAL OF EUROMARKETING (Editor-in-Chief: Erdener Kaynak 38

39 Enlarged Europe is playing an increasingly more important role in the global economy. The purpose of the Journal of Euromarketing is to meet the needs of academics, practitioners, and policy makers in the discussion of marketing issues pertaining to Europe and European countries trading relationship with other nations. The purpose of this exciting journal is to increase our understanding of the strategic planning aspects of marketing management in Europe. As well, marketing and international business aspects of the trading relationship between European and foreign firms are also explored conceptually as well as analytically. The unique position of the region would provide fascinating reading material for practitioners, public policy makers and academicians. The articles submitted to the journal create a forum whereby a conceptual understanding of the European markets and marketing systems be operationalized, analytical insights obtained as well as the past, the present, and the future of European marketing be highlighted. The manuscripts submitted should report the results of cross-cultural/national and comparative studies conducted among countries of Europe. They can be based upon a single country of the region and/or industry there upon with a concerted effort to contrast the results/findings and managerial implications with those obtained by international marketing scholars/practitioners elsewhere. Both thought provoking and well-developed and documented conceptual/theoretical as well as empirical contributions are sought. But every manuscript must have an applied, managerial orientation. With its 27 full and 5 associate members, EU is the world s largest internal market possessing nearly $12 trillion economy. Its importance is constantly increasing. Currently, there is a vacuum in the marketing literature which needs to be filled by relating the Europe factor to the global marketing scene; emphasizing on an interaction mode that is, the horizontal dimension as well as the inter and intra trade and marketing activities in Europe. As such, Journal of Euromarketing covers the following areas of inquiry: a) Functional areas of marketing in Europe and comparison with the practices of those in other regions. b) The dynamics that account for the linkage of European national markets into markets of the developing world, North and Latin America, the Far East and Africa. c) Determine the best methods available for marketing goods and services in different socio-economic, demographic, cultural, competitive, and legal-political environments of Europe at national and regional levels. d) The method by which European marketing institutions are linked together into viable and coherent business systems. e) The type of environmental factors prevailing in different European countries of the region which force changes in the marketing structure of the area countries and industrial sectors f) How efficiently does the marketing system perform its universal functions in the countries of Europe and how the weaknesses of the marketing system can be overcome in the region? g) The various stages of market and marketing system development in Europe as a working device for generalizing and, possibly, predicting likely developments in marketing in individual countries of the region. Both thought provoking theoretical/conceptual and insightful empirical contributions containing most current and up-to-date knowledge which offer the greatest managerial insights are considered. Articles 39

40 submitted must contain practical information for the marketing practitioners, public policy makers, classroom teachers and researchers with a major emphasis on European marketing. The Journal tries to appeal to a larger group of readers, so the articles should be written in such a manner that those outside the field can comprehend the expertise and attitudes of those who work within it. Hence, a major criterion is that the language used should be as simple as possible without altering in any way, form, or shape the quality of the information to be communicated. Although not exhaustive, the following topics are illustrative of the subject areas to be covered in the Journal: Cross-National Consumer Segments in Europe Export behavior of European Firms Marketing Strategies of European Multinationals Marketing Implications of Strategic Alliances of European Firms Markets and Marketing Systems of European Countries Marketing Practices of Europe Companies Public Sector Marketing in Europe Comparative Marketing Systems in Europe Diffusion of Innovations Among European Nations Transfer of Marketing Technology and Reverse Technology Transfer in Europe Buyer-Seller Interactions and Organizational Buyer Behavior Issues in European Markets Business Customs and Practices Among European Countries Marketing Interaction/Interrelationships Between Europe and Other Trading Blocs European Corporate Cultures Legal-Political Aspects of Marketing in Europe Marketing Issues Pertaining to EU, EFTA, Council of Europe, European Members of OECD, and Associate Members of EU Marketing Research in Europe Communication/Promotion/Advertising Strategies of European Firms Other Topics Directly Related to European Marketing The Journal is published four times a year. Papers are blind reviewed by at least two members of the Editorial Review Board. Book reviews and special case study materials based on product/service, success and/or failure of European companies in global markets and industries shall also appear as regular items in the Journal of Euromarketing. Prospective authors are requested to attempt to restrict their submissions to approximately twenty-five double spaced pages including figures, tables, and references. Authors should submit their manuscripts electronically along with a short abstract and a one-page executive summary to either Editor-in-Chief Erdener Kaynak at or Associate Editor Svetla Marinova at The IMDA Press style guidelines should be used in preparing manuscripts. If in doubt, prospective authors should either refer to the inside back cover of any IMDA Press journal or use The American Psychological Association style guidelines. For Instructions for Authors and for additional information, please contact the Editor-in-Chief. LIST OF COUNTRIES REPRESENTED AT THE CONGRESS 40

41 1. Australia 2. Canada 3. Denmark 4. Germany 5. Ghana 6. Hong Kong 7. India 8. Indonesia 9. Iran 10. Kuwait 11. Macau 12. Netherlands 13. Pakistan 14. People's of Republic of China 15. Poland 16. Portugal 17. Qatar 18. Saudi Arabia 19. Singapore 20. South Africa 21. Sweden 22. Taiwan 23. Turkey 24. United Arab Emirates 25. United Kingdom 26. USA BRIEF INFORMATION ABOUT GORDION KNOT Phrygian (BC 700), who lived near to Ankara, Polatlı, compelled to seek a new leaders. A prophet appeared and said to Phrygian stop to claim a person as the king who first enters the city with oxcart. This person was the poor villager, father of Midas, Gordios who came with his oxcart. After Gordios declared to be king, was dedicated his oxcart to the Phrygian God Sabazios (Greeks called Zeus) to the temple. There was a rumor which was; The oxcart tied up with branches of cranberry to the temple and the person who untied his knot will then be the ruler of Asia. When Alexander the Great came to Gordion (BC 334) intended to untie the knot, but he couldn t achieve it. When him lose patience, he took out his sword and cut off the knot with anger. Alexander, indeed, the conqueror of the Persian Empire and is becoming the ruler of Asia, because of his early death because of an inflammatory disease when he was 33 years old, he couldn't achieve his aim. After his death wise people interpreted his death the reason of his impotency about the Gordion knot. The Gordion knot story identifies Alexander the Great who lived in Polatlı, Anatolia around B.C It is a metaphor used for a problem which is possible to be solved without using brute force. It is still possible to learn a lesson from this metaphor in today s day and age! Technocrats, Academicians and policy makers should work together to provide solutions, as is the motto for the 23rd World Management Congress. For a world free from brute force. IMDA AND THE CONGRESS ORGANIZING COMMITTEE GREATFULLY ACKNOWLEDGE THE CONTRIBUTIONS OF THE FOLLOWING ORGANIZATIONS 41

42 Atılım University Ankara Chamber of Commerce Governor Generalship of City of Ankara Greater Municipality of Ankara Deniz Bank Republic Of Turkey Ministry of Culture and Tourism Republic Of Turkey Ministry of Culture and Tourism Provincial Directorate of Culture and Tourism 42

43 Anatolian Tourism Administrators Association Republic Of Turkey Ministry of Culture and Tourism General Directorate for Cultural Heritage and Museum Anatolian Civilizations Museum Municipality of Polatlı Gordion Museum 43

44 Turkish Tourism Investment Association State Opera and Ballet Eskişehir Olgunlaşma Enstitüsü Sheraton Ankara Hotel and Convention Center Remark Reklamcılık Ltd. YDS TUBITAK THE SCIENTIFIC AND TECHNOLOGICAL RESEARCH COUNCIL OF TURKEY 44

45 INDEX OF AUTHORS, CHAIRS, AND SPEAKERS A Abdurrahim Ozgenoglu, 15 Ahmet Diken, 30 Ahmet Sekerkaya, 32 Akmal S. Hyder, 34 Alaaddin Yuksel, 15 Ali Kara, 29 Ali Soylu, 29, 34 Ali M. Shah, 37 Alison B. Shields, 28 Alper Ozbilen, 37 Anand Krishnamoorthy, 31 Aysen Telemez, 15 B Bahadtin Ruzgar, 36 Bao Li, 35 Berrin Guner, 31, 35 Bilge Karamehmet, 32 Burak Nakiboglu, 29 C Catarina Rodrigues, 30 Chung-Leung Luk, 36 D David R. Shetterly, 31 Demet Tuncer, 37 Desalegn Abraha, 34 Dhoha A. Al Saleh, 38 Dilaver Tengilimoglu, 35 Dogan Cansizlar, 15 E Ebru Genc, 30 Elif Eşiyok Sönmez, 36 Elif Yolbulan Okan, 28 Ellen Stokinger, 29 Emin Carikci, 15 Ercan Erguzel, 15 Erdener Kaynak, 15, 38 Erkan Inan, 26, 38 Esra Demirbaş, 30 Esra Yildiz, 30 Ezekiel Nii Noye Nortey, 27 F Fahri Unsal, 28, 36 Falik Shear, 33 Faria Joana, 30 Fatma Demirci, 29 Fethi Saidi, 36 G Gamze Tanil, 26 Gena L. Goodson, 34 Godfred Amewu, 27 Gökçe Çicek Ceyhun, 29 Gökhan Aydın, 32 Gökhan Tunç, 37 Goknur Arzu Akyuz, 30 Gonca Güzel Şahin, 32 Gönül Kaya Özbağ, 29 Gordon Bowen, 27 Gulberk Gultekin Salman, 30 Gulten Alir, 26, 38 Guner Gursoy, 30 H Hakan Ozyıldız, 15 Hasan Unal, 15 Helena Nobre, 30, 38 Hilal Ozen, 32 Hormoz Movassaghi, 36 Huseyin Bagci, 15 I İ. Tolga Medeni, 26, 38 Ibrahim Birkan, 15, 26 İlkben Akansel, 33 J Jacqueline Granleese, 31 Ji Li, 33 Joseph Darko, 27 Julius.B. Dasah, 27 Jung Wan Lee, 32, 37 K Kenan Göçer, 36 Kip Becker, 15, 30, 37 Kojo Mensah Sedzro, 27 Kurt Komaromi, 28 45

46 M Mahmoud Elmekkawy, 29 Maria Paula Ivana Nirjana, 36 Marian Gorynia, 29, 34 Marin Marinov, 29 Mehmet Okan, 28 Mehmet Haluk Koksal, 27 Melek Demiray, 28 Michael Bonelli, 32 Michael Kwag, 32,37 Michael Bonelli, 32 Michael K. McCuddy, 26 Michael W. H. Ho, 37 Mohammed Abdul Khaliq, 37 Mohsin Sadaqat, 33 Morten Jensen, 29 Musa Pinar, 26 Muzafar Ahmad Shah, 26 Muzaffer Uysal, 26 N Nezahat Kocyigit, 30 Nic S. Terblanche, 33 Nimet Uray, 30 Nursel Selver Ruzgar, 36 O Ömer Karademir, 35 Omer F. Genc, 32, 33 P Peter McClenaghan, 32 Philip Roy Harrell, 32 Piotr Trapczynski, 34 R Ralf Wagner, 31 Richard Bowen, 27 Ronan Jouan de Kervenoael, 36 S Salih Karadayi, 28 Saziye Balku, 33 Scott Erickson, 28 Selay Ilgaz, 26 Sema Bülbüloğlu, 28 Serhat Turan, 33 Shabir Ahmad, 26 Shaukat Ali, 36, 37 Simon Kwai-Ming Mak, 33 Sow Hup Chan, 35 Steve Chun Cheong Fong, 37 Şule Tuzlukaya, 36 Svetla Marinova, 29, 30 Syeda-Masooda Mukhtar, 34 T Talha Harcar, 31, 38 Tariq. Abbasi, 33 Taylan Ürkmez, 31 Tunc Medeni, 26, 38 Tunc Erem, 15 V Virginia A. Greiman, 26 W Wendy A Brooke, 37 Wendy W. N. Wan, 36 Wilson Ozuem, 29, 32 Y Yalcin Zaim, 15 Z Zhaohui Su, 38 Zhiqiang Liu, Huazhong, 33 46

47 INTERNATIONAL MANAGEMENT DEVELOPMENT ASSOCIATION (IMDA) NEWSLETTER INFORMATION Please provide us with information concerning your academic and professional activities. We would like to use this information in our forthcoming IMDA Newsletter. Title and full name: Institutional affiliation: Business address: Tel.: Fax: E mail: Research interests: Teaching specialization: Consulting/Research experience: Recent consulting / Research assignments: Recent publications: Are your publications available free of charge? Yes No If there is a charge, what is the amount? How can our members obtain a copy of your publications? Noteworthy recent achievements and accomplishments: Collaboration desired: Position openings: Other information: Please return this form to: Dr. Talha Harcar, School of Business Administration, Penn State University at Beaver, 100 University Drive, Monaca, PA 15061, USA, Tel: , Fax: , 47

48 INTERNATIONAL MANAGEMENT DEVELOPMENT ASSOCIATION Twenty Fourth Annual World Business Congress Eastern Mediterranean University Famagusta, North Cyprus May 27-31, WANT TO BE INVOLVED IN THE 2015 IMDA PROGRAM? OR HAVE ANY IDEA FOR A SESSION OR TRACK? Name: Affiliation: Address: Phone: Fax: E mail: I would like to participate in the 2015 IMDA Program as: Track chair Track Reviewer Track Special session/panel organizer Suggestions for session, track or paper: Any other suggestions: Please send this to: Professor Erdener Kaynak, School of Business Administration, Pennsylvania State University at Harrisburg, 777 West Harrisburg Pike, Middletown, PA 17057, USA, Tel: (717) , (717) , Fax: (717) , E mail: or 48

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