2012DP Direct Review

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1 Cost Savings and Customer Service Benefits through better workflow 2012 DP Direct

2 Time is money

3 The Opportunity Maximise press time Minimise waiting time Improve availability Reduce mistakes and rework Data Colour Take on more difficult and challenging work Net Result: Drive down costs

4 But what about the customer view? Speed of response Better proofing Reduced touchpoints Improved efficiency è consistent pricing Better margin

5 What was stopping us? Ripping time Pre-flighting & colour correction Processing time Job Setting time

6 Lets look at best practice Large digital printers have noted 37% savings through W2P. no more typesetting / imposing / data entry into MIS / moving and savings the file / re-touching the file etc. High volume digital able to process 60,000 jobs per day with virtually no human touchpoints. Where does DP Direct and the short medium digital market fit in this?

7 Common factors Automa2on Resource Forecas2ng Integrated Imposi2on Reconcilia2on Dispatch Produc2on Alignment OneFlow

8 EXISTING WORKFLOW

9

10 Measuring the problem How much time were we wasting? Complex Jobs Personalised multi-page brochures etc 7 days to set» Many errors during proofing» Difficult to fault find 8 hours to rip on the Fiery Simple jobs Daily letters with varying amounts of personalisation Proofing time due to errors in coding» 3-4 hours

11 Options Do nothing? Upgrade GMC PrintNet to v8 Inspire Add PDF out Phase out PReS

12 NEW (SIMPLIFIED) WORKFLOW

13

14 Rollout over 6 months

15 Benefits seen to date Job setting 50% reduction in time setting the jobs 90% on repeat jobs Colour management minutes per job as no need for Pitstop! WYSIWYG Ripping 5x faster

16 Customer Feedback Setting & Proofing Complex jobs No mistakes! Noticeably faster turnaround Confident that deadlines can be beaten!

17 Sample jobs Before 8 hours to set and test a job 3 hours to rip Now 4 hours to set & test 30 minutes to rip

18 What s the catch? ROCE is expected to be <12 months based on: Manpower efficiency Reduction of software platforms ROCE does not include No need for replacement old MicroPress RIP Job turnaround time increased by factor of 3 Reduction in mistakes ==> customer satisfaction Ability to take on more complex jobs

19 Next steps? W2P Market ( bn) No. of PSP's 6 11, , ,000 3 W2P Market ( bn) 9,500 No. of PSP's 2 9, , , Source: PIRA

20 Getting the mix right Existing customers New Customers Traditional DM Hybrid mail Fast turnaround Difficult hand work W2P? Additional services? All making use of the more efficient workflow

21 2012 DP Direct Thank you

22 COMPANY BACKGROUND

23 Who We Are One of the largest UK Direct Mail Houses which encompasses Digital Printing, Fulfillment and Direct Mail Solutions based in the London area, DP Direct is the proactive partner to many successful direct marketing agencies and blue chip companies. established 1971

24 Print & Direct Mail Services 50,000 square foot factory 50 employees Production 24 hour a day seven days a week Flat sheet cut sheet or continuous laser printing Duplex & simplex Versatile inkjet machines Personalisation onto envelopes & letters, polythene & postcards Printing of barcodes, postage paid indicia & logos onto units Book printing & reports Capacity to enclose 100,000+ packs a day Sophisticated data manipulation & processing Data capture / response handling Hybrid Mail - a complete solution for printing, producing and delivering your mail

25 Fulfillment Services Pre-printed polythene wrap in 4/5 colours or metalised up to 13 enclosures + friction gate feed Hand Enclosing Machine Enclosing Continuous Stationary Finishing Guillotine / jog to precision & fold Book & Report Binding Glue / Tabbing Combination full range of postal services - mailsort, advertising mail and stamp mailings. Access to all of the downstream access providers. Storage & Distribution / Bulk Pallet Facilities / Forward Order Picking Facilities / Computerised Stock Control Response Management & Dedicated Call Centre

26 Production Summary Continuous Reel and FanFed 1 x Nipson N7000, 1 x Delphax CR1300P, 1 x Hunkeler RW4 Mono Sheet Fed 1 x Konica Minolta 1050, 1 x Konica Minolta Colour Digital Print Sheet Fed 1 x Konica Minolta C8000, 1 x Konica Minolta C6501E Data Processing Cygnus Address Processing Software GMC Inspire Software Suite

27 Fulfillment Summary Print Finishing 2 x folding machines in-line fold, cross fold, gate fold, perforating, slit & merge 1 x Guillotine 3 x Continuous stationery finishing lines Machine Enclosing 5 x Buhrs up to 8 enclosures from C6 to C4 including square format OCR Camera-match 4 x Philipsburg swing arm up to 10 enclosures, jumbo up to 6 enclosures Polywrap 3 x STS Polywrap Lines Ink Jetting 1 x Videojet Twin Head, 1 x Videojet Single Head, 1 x Domino Ink Jet, 1 x Rena DA616

28 Fulfillment Summary Hand Enclosing 7,000 sq ft mailing floor multi-match, blind-match & specialist packaging Additional Equipment Mechanical Stamp Affixing, Mechanical Tabber Warehouse Facilities 1,500 Pallet Locations

29 Sample Client Portfolio

30 Product Portfolio

31 Customer Feedback We have been working with DP Direct for the last year and we are very pleased with the level of service and commitment we receive from them. I would have no hesitation in recommending them to anyone who is looking for a mailing or fulfillment company. Carolyn Hardy Direct Marketing Manager Advantage Travel The Account Managers at DP are a pleasure to deal with. We have always found them to be available to answer any questions and address any concerns that we may have. They have gone the extra mile for us on many occasions! Gavin Collins Director Keeping Communications Simple Ltd We have used DP for many years, both for regular and last-minute mailings. We have always found everybody very helpful and eager to fulfil the most difficult request with that personal touch and efficiency which helps! Peter Kiberd Hammersmith and Fulham Council I have worked with DP Direct over many years and can always rely upon them to manage my campaigns efficiently, accurately and to schedule! Karen Sharp Direct Marketing Manager Hearst Magazines UK We have been very pleased with the service provided by DP Direct, they are always efficient and reliable with our fulfilment campaigns, exceedingour expectations each time. Henrietta Corbett Decleor Brand Manager

32 Accolades

33 Customer Commitment Customer Commitment Whether you want innovative, personalised variable data, direct mail, mailing lists, packaging, shipping or fulfillment, we have the services you are looking for. We use the most sophisticated systems on the market to give you the widest choice in terms of cost, speed and flexibility. The Claxson Group DP Direct is a part of the Claxson Group, a group comprised primarily of complementary Technology companies that include Comtec, a provider of datacentre, IT infrastructure and communication solutions, Sargasso Networks, a hosting company based in the US, Latitude UK, an IT support and maintenance service provider, IP Cameras and Comtec Media, a website design, development and hosting company.

34 Benefits of DP Direct s Hybrid Mail Immediate cost savings of 60% Save 1 workday with every 100 mails Increase control and reduce corporate risk Reduce returned mail by 50% Increase accountability and transparency Reduce your carbon footprint Ensure brand consistency

35 Contact Us For General Enquiries: For Our location: DP Direct Ltd, Unit 18, Streatham Road, Mitcham, Surrey, CR4 2AP Web:

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