MAXIMIZE MAXIMIZE THE BENEFITS OF THE GLOBAL COVERAGE ACHIEVED THROUGH INTEGRATION OF PAY.ON S GATEWAY EXPANSION

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1 CASE STUDY GLOBAL CONNECTIVITY SPEEDING UP ACCESS THROUGH PAY.ON S PAYMENT GATEWAY EXPANSION FOR PAYMENT SERVICE PROVIDERS 800% THE PSP S MERCHANT WAS PROCESSING TRANSACTION VOLUMES 800% HIGHER THAN WHEN THEY INITIALLY LAUNCHED MAXIMIZE MAXIMIZE THE BENEFITS OF THE GLOBAL COVERAGE ACHIEVED THROUGH INTEGRATION OF PAY.ON S GATEWAY EXPANSION

2 PAYMENT GATEWAY EXPANSION FOR PAYMENT SERVICE PROVIDERS 2 SPEEDING UP ACCESS THROUGH PAY.ON S PAYMENT GATEWAY EXPANSION FOR PAYMENT SERVICE PROVIDERS #1 CASE An established PSP had a large merchant who wanted to expand their online business from Central and Western Europe in several new Eastern European markets. #2 CHALLENGE The PSP requires a solid strategy that could be rapidly implemented across a fragmented and less developed region. #3 SOLUTION PAY.ON s Gateway Expansion is a routing gateway that enables payment providers to access PAY.ON s global network through a single interface. #4 RESULT The PSP pursued further geographical expansion in order to maximize the benefits of the global coverage achieved through integration of PAY.ON s Gateway Expansion.

3 PAYMENT GATEWAY EXPANSION FOR PAYMENT SERVICE PROVIDERS 3 #1 CASE An established payment service provider (PSP), based in Central Europe, had a large merchant who had successfully established their business in Central and Western Europe. The merchant wanted to further expand their online business into several Eastern European markets, and sought to roll out their online services in these new markets within six months. #2 CHALLENGE The PSP required a solid strategy that could be rapidly implemented across fragmented region and less developed region. The merchant already had a retail presence in some of the targeted countries, however the planned rollout required a solution that would provide all necessary tools for expansion into Ukraine, Russia, Poland, Romania, and Turkey. Initial research showed the Eastern European payment landscape to be particularly fragmented, with hundreds of acquirers and card scheme providers acting locally. Consumer acceptance of payment methods also varied considerably from country to country. The PSP had limited technical resources and bandwidth to provide their merchant with the planned expansion within the desired timeframe. However, the high-profile nature of the merchant meant that the PSP sought a solution that would ultimately increase (rather than lose) business. Concluding that they would need the support of a suitable partner to facilitate this expansion and overcome the challenges, the PSP investigated the options available. BUSINESS CHALLENGES: Some potential partners were also major competitors in the PSP s core markets (Central Europe). Only a small number of players in the markets targeted for expansion had a reasonable degree of coverage. An ambitious rollout schedule, coupled with low projected transaction volumes in the initial stages, required a cost-effective solution. TECHNICAL CHALLENGES: The merchant wanted to build upon their existing retail banking relationships in the targeted markets, extending these relationships to include ecommerce acceptance when feasible. This required an expansion partner capable of quickly integrating new connections in new countries. Simple integration was needed to minimise effort on the part of the PSP and speed up time to market. The PSP wanted to avoid managing account configuration on multiple platforms, due to time constraints. They also wanted a solution that would avoid maintenance of the connections.

4 PAYMENT GATEWAY EXPANSION FOR PAYMENT SERVICE PROVIDERS 4 #3 SOLUTION PAY.ON s Gateway Expansion is a routing gateway that enables payment providers to access PAY.ON s global network through a single interface. PAY.ON operates and maintains the fastest-growing global network of providers (i.e. receivers) and schemes, giving the PSP the coverage they needed to facilitate expansion in the target Eastern European markets. Implementation of PAY.ON s Gateway Expansion started in May 2009, and in early November the merchant launched in five eastern European countries, just in time for the Christmas shopping season. The PSP integrated with PAY.ON s routing gateway, allowing them to access existing receiver connectors as well as four new ones that were established as part of the project. The new connections allowed the merchant to utilize their existing banking relationships as requested. HOW PAY.ON SOLVED THE BUSINESS CHALLENGES PAY.ON s Gateway Expansion does not compete with the PSP s business, but rather extends and builds upon it. The PSP is able to access expert knowledge about local markets, players and conditions through PAY.ON s consultancy services. Efficient processes and specialization allowed the PSP to test drive the new markets with a key merchant client in a cost-efficient manner. PAY.ON s Gateway Expansion solution provided a solid base for future growth in other markets. HOW PAY.ON SOLVED THE TECHNICAL CHALLENGES PAY.ON s Receiver on Demand service - based on extensive technical and domain expertise - enabled the fastest integration of new connections on the market. New payment methods that are not part of the network can typically be connected within five weeks. Configuration can be completely managed from the PSP s existing platform. PAY.ON s gateway architecture unifies all acquirers and payment card scheme specifics in one interface. Integration for a PSP can be done within 48 hours. Cutting-edge, agile processes enable a high degree of responsiveness to the needs of PSPs and merchants. Weekly releases make additional receiver connections available, while maintaining production quality at all times. Fast and cost-effective access to European and worldwide markets.

5 PAYMENT GATEWAY EXPANSION FOR PAYMENT SERVICE PROVIDERS 5 RESULTS 800% HIGHER TRANSACTION VOLUMES 48 H TO INTEGRATE A PSP #4 RESULTS In August 2012, the PSP s merchant was processing transaction volumes 800% higher than when they initially launched. Encouraged by the success achieved with this merchant, the PSP actively sold the extended geographical reach available through PAY.ON onto their other merchants. Buoyed by this growth, the PSP pursued further geographical expansion, into the USA and Brazil, in order to maximize the benefits of the global coverage achieved through integration of PAY.ON s Gateway Expansion. MAXIMIZE THE BENEFITS OF GLOBAL COVERAGE

6 PAYMENT GATEWAY EXPANSION FOR PAYMENT SERVICE PROVIDERS 6 FACTS ABOUT PAY.ON GLOBAL GLOBALLY CONNECTED INVISIBLE WHITE LABEL PROVIDER OMNI OMNI-CHANNEL PLATFORM 350 PAYMENT PROVIDERS 150 PAYMENT METHODS ABOUT PAY.ON PAY.ON delivers white label global payment gateway solutions to payment providers, processors, ISOs, ISVs, and VARs, enabling them to fully outsource payment transaction processing or integrate a gateway-to-gateway solution. Our core payment gateway provides cross-border payment processing, PCI-compliant merchant boarding, and access to more than 300 domestic and international acquirers and alternative payment methods. Modular solutions are configured to specific business cases, with additional fraud prevention tools, monitoring and reporting, and business services. PAY.ON enables payment providers to rapidly increase international revenues, reduce costs and risk, and accelerate market expansion. Headquartered in Munich, PAY.ON has subsidiaries and representation in New York, Hong Kong, Salzburg, Manila, London, Paris, Umea, and Sydney. CONTACT US DIRECTLY SALES@PAYON.COM +49 (0) SECURE PCI COMPLIANCE