Big Data vs. Small Data Strategies for Next Generation Business

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1 Brochure More information from Big Data vs. Small Data Strategies for Next Generation Business Description: The data market is booming with an ever increasing valuation. In the virtual data ocean, Big Data and small data are complementary strategies at one level and choices of scale/scope at a different level. While Big Data holds distant promises, leveraging "small data" can provide great benefits to small-to-medium business (SMB) as well as large corporations. Simply stated, the cost-performance barrier leaves many lucrative markets inadequately served by Big Data approaches. Carefully chosen data solutions and models should be more accurate, objective, and ultimately lead to improved ROI especially for more near-term time horizons and/or companies with limitations in scale/scope. This research provides the reader with an understanding of data management issues, challenges and opportunities relative to Big Data and small data approaches. The report includes analysis of small data practices and emerging small data business models and scenarios. This report evaluates strategies, considerations, and planning for a so-called "small data" strategy. It also compares and contrasts Big Data vs. small data strategies in terms of company capabilities and focus. The report also evaluates the future of Big Data including emerging business models and practices. Target Audience: - SMB of all types - Big Data companies - Social network companies - Telecom service providers - Data services and analytics companies - Cloud and telecom infrastructure providers Contents: 1.0 Executive Summary 2.0 Data Trend Analysis 2.1 Data Search 2.2 Data Quality 2.3 Timed Data Delivery 2.4 Data Storage Capacity 2.5 Defining Big & Small Data Including Sourcing 2.6 Big Data Vs. Small Data Differentiation Data Mining Data Purpose Key Decisions 2.7 Decision Parameters For Big Vs. Small Data 2.8 Usability Of Small Vs. Big Data In Marketing 3.0 Big Data Market Advancement And Forecast Big Data Market Trend Trends In The Advance Of Big Data Big Data Analytics Big Data Market Forecast Case Studies & Strategic Recommendation For Start-Up Businesses 3.2 Big Data Value Chain Creating Transparency Enabling Experimentation Segmenting Populations To Customize Actions Replacing/Supporting Human Decision Making With Automation Innovating New Business Models, Products, And Services 3.3 Big Data Implementation Recommendations For Vendor Company

2 3.3.2 Industry Vertical Consideration For Industry Structure 3.4 Big Data Techniques A/B Testing Association Rule Learning Classification Cluster Analysis Crowd Sourcing Data Fusion And Data Integration Data Mining Other Techniques 3.5 Big Data Technology 3.6 Big Data Industry Insights & Analysis Us Healthcare Europe Public Sector Administration Global Personal Location Data Us Retail Industry Global Manufacturing Industry Analysis 3.7 Case Studies 3.8 Emerging Business Models Aggregating And Synthesizing Patient Clinical Records/Claims Online Platforms And Communities Public Health Retail Industry Placement And Design Optimization Price Comparison Services Web-Based Markets Personal Location Data Smart Routing Automotive Telematics Mobile Location-Based Services Shopalerts Civic Powered Model 4.0 Small Data 4.1 Difference Vs. Relationship With Big Data 4.2 Small Data Technologies 4.3 How To Analyze Small Data? 4.4 How Banks Are Leveraging Data 4.5 Small Data Modeling In The Cloud 4.6 Small Data Problems In Mass Market 5.0 Small Data Driven Emerging Business Models 5.1 Social Network Case Study: Renren 5.2 Little Data Controlling 5.3 Key Consideration For Delivering Small Data Strategy 5.4 Small Data Framework 5.5 Small Data Principles 5.6 Small Data With Big Impact 5.7 Case Studies The Real Deli Google Adobe Foursquare Twitter Attivio Other Companies 5.8 Recommendation For E-Commerce Company For Multi-Store Chains 5.9 Guidelines For Small Data Best Practices

3 6.0 Conclusions List Of Figures Figure 1: Data Search Trends In Google Figure 2: Global Data Search, Generation, And Delivery Trends Figure 3: Global Digital Vs. Analog Data Storage Capacity Figure 4: Big Data Market Value Figure 5: Big Data Value Chain Figure 6: Small Data Implementation Framework List Of Tables Table 1: Decision Points For Using Big Data Table 2: How Small Data Is Different Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8,

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