SEO Guide: The Simple Art & Science of SEO Copywriting

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "SEO Guide: The Simple Art & Science of SEO Copywriting"

Transcription

1 SEO Guide: The Simple Art & Science of SEO Copywriting The simple purpose of this SEO Guide is to understand how to effectively manipulate META info and on page content to improve website traffic via natural search and to better serve your visitors with highly relative quality content. META Titles The META Title of your site is considered one of the most important factors in ranking your site. This is because there is very little room in a title to accurately convey the subject of your page content. Search engines use the titles on your site to rank you against other websites targeting similar or identical key terms. Many websites use primitive titles such as their domain or business name, and wonder why they are not performing in natural search for their industry specific key terms. It is important that each title of each page be unique across the site. How do I write META Titles? Writing META titles is an art, with literally endless possibilities and several correct approaches. Each word should be chosen carefully, and the title as a whole should read reasonably well. Though many titles you see on the Internet may appear to be just thrown together, they may very well be carefully crafted for search engine optimization. The trick is to capture as many variations of key terms as possible while still presenting a coherent title that peaks human interest and increases the likelihood of a click-through. Research has shown that the beginning words in the title are attributed the most weight. Therefore, try to include your most desired key phrase first. Titles should be written to be compelling and informative, but remain succinct and help branding where applicable. Avoid including sales pitches in titles. Keep this in mind when writing your titles: you know your business and the words you use to describe your services and products, but your customers do not. Consequently, you should optimize for the key words that people are using to search for the services or products you offer. There are several tools available to find out exactly what key words people are searching on. See Section IV: Keyword Research & Using Google Adwords: Keyword Tool for more details. Your titles are the very first thing a user sees in the SERPs (Search Engine Result Pages). If a user searches for keywords that you have included in your title, and if your site appears in the results of the query, your title will be displayed with the keywords (and synonyms of the keywords) bold. For example, when searching for clothes in Google, one of the results is Wikipedia s article about Clothing. The META Title for that particular result is Clothing Wikipedia, the free encyclopedia. The word Clothing is bold, even though we searched for clothes. The remainder of the title, Wikipedia, the free encyclopedia is used for branding. Optimizing your titles to perform for search is only half the battle. The other half is once you have achieved your first page ranking, you need people to actually click on your link (After the click is a whole different topic, but it involves delivering on what the user was expecting, so they don t click away or bounce. ). Your CTR (Click Through Rate) is determined by the amount of people who click the link out

2 of those who see it. This is why your titles need to clearly and creatively articulate the content that the user will see should they click your link. META Descriptions If your title has sparked interest in the user, they will most likely then read the description snippet of the result to see if your link is related to what it is they are searching for. This description appears beneath the title of each result on the SERPs. Words in your description will appear bold in the result if they match words used in the user s search query. The description displayed is usually the META description, but it can also be derived from text that exists on the page of the result. Ideally, you want your META description to be displayed as the result description because you will have optimized it to capture and compel the user to click your link. It is important that your META descriptions validate and reinforce your META titles with coherent statements. They should also be unique across your site. How do I write META descriptions? If optimized correctly, META descriptions will be the reason many users will click on your result in their search queries. Some descriptions should be written to create a sense of urgency, using words like now, today, don t wait, etc. Other descriptions should be written with action oriented statements that encourage the user to do something. Compare these two examples of META descriptions: This web page provides information about how to score a touchdown. and Score more touchdowns! Learn football tips and techniques from professionals on scoring touchdowns. The first, though it does describe what the content is about, is boring and passive. The second example jumps right out and tell the user what they will get and it appeals to the user s inner desire to score more touchdowns like the pros. Always consider WHY your customer will be searching for your keywords. Are they looking for information, are they trying to make a purchase, etc. Based on the keyword, try to optimize the description so that it fulfills the request of your customer s search. Maybe your web page about scoring a touchdown is really a tactic to sell footballs and football apparel. A more fitting description in this sense may be, Score more touchdowns! Get the football gear, apparel, and accessories you need to top the scoreboards. Whenever possible, include how the customer will benefit from what it is you are offering within the context of what they want. Your META descriptions should also reinforce your META titles. Try to include the same words and even synonyms of the key words that appear in your META title. Exclamation points can be used to instill enthusiasm. If you are answering questions or offering information, do not give away the answer or all the information in your description, otherwise there is little reason for your potential customer to click the link. Cover as much of the relevant content as possible. This will ensure that regardless of what your user may be searching for, they will have a reason to click your link. Each word that is on-topic reinforces and strengthens that particular page for that topic. However, it is absolutely possible to go too far. Terms such as keyword density and keyword proximity play a large role in this. Keyword density is how often your keyword appears within a specific set of text. An example of this is: Score more football touchdowns! Get the football gear, football apparel, and

3 football accessories you need to top the football scoreboards. This particular example uses the word football too much, thus the keyword density is too high. Another option is to replace instances of the word football with closely related words, such as sports, gaming, etc. This is where keyword proximity comes into play. Keyword proximity is how close each word in your key phrase appears next to each other. You can replace some instances of football, but choosing which to replace depends on your preferred keyword. Do you want to acquire traffic from football gear or sports gear, football apparel or sports apparel, and so on? If your description contained football gear and sports apparel, football apparel and sports gear would certainly be considered for your page, but you are telling the search engines that your page is really more relevant to football gear and sports apparel. After all that is done, you must ensure that the content on the page, after the click, delivers what you offered. You will not satisfy everyone, but just know it will hurt you more than help if you do not take care in satisfying your visitors. Just as a quality restaurant aims to serve its patrons with the best food, the best service and the best experience you must to do the same with your web content. META Keywords Once the be all end all for search engine optimization, this META tag was exploited to the nth degree upon the inception of SEO. Thus, it is now one of the lowest weight factors involved in ranking your site. Regardless of that fact, it is important nonetheless to properly tag each page with related keywords. Covering all the bases is the best way to ensure peak performance in search engine optimization. How do I write META keywords? Keywords are just that, words that are key points of your page s content. Usually separated by commas and very rarely multiple words, it is simply a comma separated list of words and phrases specific to your content. Writing keywords for your web page content is very straight forward. The META keywords should correspond to the information in the META title, the META description, and the content that is on the page. For example, if you have a webpage about football in the United States for specific colleges, your keyword list may look something like this: football, united states, america, college, foot ball, university, state, montana, florida, texas. Depending on the content of the page, you may add more keywords as necessary. For example, if your page is about the footballs, and equipment someone might be interested in for football in the United States for those specific colleges, you should add gear, equipment, sports, shoulder pads, helmets, teeth guards, and so on until you have covered the content in your article. Keyword Research & Google Adwords: Keyword Tool Google Adwords: Keyword Tool This is Google Adwords Keyword Tool. The purpose of this tool is to provide a very good indication of the key phrases that people are actually typing in to Google. The results are broken down in a variety of methods and can be sorted by relevance, search volume, and many other ways.

4 To use the tool, simply enter the key words or key phrases you want to look up. In general, you will want to ensure the Use synonyms box is checked. This means that the tool will look up words that are closely related to what you have entered. A good example is if you type in clothes, it will also consider terms related to your search that include clothing. An important setting is the location. Above the Keyword Variations tab, the default for those of us in the USA is, Results are tailored to English, United States. This setting can be modified if you are trying to get results from Canada, or any other demographic. For example purposes, I will leave it set to United States for this document. When you first arrive to the page, it will prompt you to enter the search phrases you want to look up as well as a series of characters to identify yourself as a human, and not a bot trying to automate queries against the tool. This is a one-time step while you are using the tool. Note: If you have had the page open, but not used it for a period of time, your session will expire. If this happens, simply refresh the page and you can enter the characters again to resume working with the tool. Underneath where you enter the keywords, there is a Filter my results option that displays some filter options. The options presented here are primarily for more advanced queries. In general, you can ignore this until you are ready to start analyzing analytics and statistics to really refine the key terms you choose to target. How do I read the results? By default, the resulting keywords of your query are listed by relevance. This means that the list will begin with key phrases that are more relevant to what you have entered. By clicking on the Approx Avg Search Volume above this column, we can re-sort the keywords by search volume. This is helpful when the only results you wish to examine are those with a higher search volume. For example, I have entered football and clicked Get keyword ideas with Use synonyms checked. The first result in the list is football tickets as that is the most relevant to what we have entered. The next result is football, but its search volume is much greater than that of football tickets. Note: This tells us that Google considers football tickets to be highly relevant to football, and perhaps even more relevant than the word football itself. I find it extremely interesting that at the time of writing this, football tickets shows up before football in the list when sorted by relevance. This tells us that Google considers searches for football to be an indication that the user is most likely looking for tickets. Knowing what Google considers more relevant and less relevant is invaluable information. Be sure not to overlook the potential of that aspect of this tool. Still using football as an example, I am going to re-sort the results by Approx Avg Search Volume by clicking the column label. After doing this, we notice that football tickets is no longer at the top of the list, but rather football is. It is obvious to see that the volume for football is 30.4 million and therefore has secured its spot as #1 in search volume for this list of terms. This allows us to see the list of results from our query in order by the most search volume to the least.

5 Let s use a key phrase with a smaller result set. Using football tickets as our example now, the volume displayed is 301,000. Again, sorting by relevance shows that lsu football tickets, usc football tickets, and football ticket are the highest relevant key phrases to our query of football tickets. Sorting by average search volume tells us that the terms with the highest search volume are: football ticket, college football tickets, alabamafootball tickets, football season tickets, ohio state football tickets, and tickets for football. Below the Keywords related to term(s) entered section, occasionally there is another section labeled Additional keywords to consider. This is displayed as a more broad result set. With our example football tickets, some of the terms listed here are tickets, event tickets, ticket, tickets online, and several others along that line. These terms are less relevant to our search, and can have very little to do with the term or terms entered in the search query. What s the purpose of all this? The purpose is to provide words that we want to include in our titles and optimization of content to capture the audience that is typing in these search terms. We can clearly see what it is people are looking for, and it is our job to make sure that they get what they want when they look for it. Just including the words that are listed from this tool is not enough. The content should deliver on what the user was actually looking for. This draws in a slew of dynamics, some of which are explained in other sections of this document, but the general concept is to ensure your content is in line with what you are optimizing it for.

SEO REFERENCE SHEET. Search Engine Optimization 101: How to get customers to find your website. (The Short Version) www.chaosmap.

SEO REFERENCE SHEET. Search Engine Optimization 101: How to get customers to find your website. (The Short Version) www.chaosmap. SEO REFERENCE SHEET Search Engine Optimization 101: How to get customers to find your website (The Short Version) www.chaosmap.com 1 Overview The Internet has become one of the single most important business

More information

DomainSherpa.com: The Domain Name Authority. Google AdWords Keyword Planner for Domain Name Investors

DomainSherpa.com: The Domain Name Authority. Google AdWords Keyword Planner for Domain Name Investors Google AdWords Keyword Planner for Domain Name Investors Watch the full video at: http://www.domainsherpa.com/google-adwords-keyword-planner/ The Google Adwords Keyword Tool is dead. Long live the Google

More information

GUIDE TO GOOGLE ADWORDS

GUIDE TO GOOGLE ADWORDS GUIDE TO GOOGLE ADWORDS How to use Google Adwords to drive relevant traffic to your website 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 Video Tutorials 5 What

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

Search Engine Optimization and Pay Per Click Building Your Online Success

Search Engine Optimization and Pay Per Click Building Your Online Success Search Engine Optimization and Pay Per Click Building Your Online Success Jennifer Shaheen The Technology & emarketing Therapist www.technologytherapy.com You Will Learn How consumers currently search

More information

Search Engine Optimisation Guide May 2009

Search Engine Optimisation Guide May 2009 Search Engine Optimisation Guide May 2009-1 - The Basics SEO is the active practice of optimising a web site by improving internal and external aspects in order to increase the traffic the site receives

More information

2015 SEO AND Beyond. Enter the Search Engines for Business. www.thinkbigengine.com

2015 SEO AND Beyond. Enter the Search Engines for Business. www.thinkbigengine.com 2015 SEO AND Beyond Enter the Search Engines for Business www.thinkbigengine.com Including SEO Into Your 2015 Marketing Campaign SEO in 2015 is tremendously different than it was just a few years ago.

More information

SEARCH ENGINE OPTIMIZATION BASIC 101

SEARCH ENGINE OPTIMIZATION BASIC 101 SEARCH ENGINE OPTIMIZATION BASIC 101 SEO Considerations we can impact today Why Bother with SEO > 85% of all web visitors arrive through search 60% of all queries today are 3 words or more 87% of click-through

More information

Advertising online. Where to advertise online

Advertising online. Where to advertise online Advertising online Advertising on the Internet can be an important part of an online marketing strategy, helping to drive traffic to a website. Research shows that online advertising works well with other

More information

Are Facebook and Twitter Solutions Right For You What s Hot What s Not Keywords and Adwords

Are Facebook and Twitter Solutions Right For You What s Hot What s Not Keywords and Adwords Are Facebook and Twitter Solutions Right For You What s Hot What s Not Keywords and Adwords It s A Brand New Day It s A Brand New Day New Ways To Connect New Ways To Connect Become Relevant Be Where Consumers

More information

Meet the Refs! Download your own copy of this ebook: http://info.localsearchgroup.com/search-engineadvertising-playbook

Meet the Refs! Download your own copy of this ebook: http://info.localsearchgroup.com/search-engineadvertising-playbook SEA Playbook, 2 of 31 Meet the Refs! Download your own copy of this ebook: http://info.localsearchgroup.com/search-engineadvertising-playbook For other up-to-date info in automotive digital marketing,

More information

Google AdWords Handbook. for tour & activity companies

Google AdWords Handbook. for tour & activity companies Google AdWords Handbook for tour & activity companies 2 Contents Checklist for Launching AdWords Introduction What is Google AdWords? How can AdWords help my tour & activity company? Difference between

More information

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct

More information

How to Optimise your Content for SEO Success

How to Optimise your Content for SEO Success How to Optimise your Content for SEO Success 93% online experiences begin with a search engine SEO is a key component in an effective Inbound Marketing strategy and making the most of SEO techniques when

More information

A Basic Guide To Onsite SEO

A Basic Guide To Onsite SEO A Basic Guide To Onsite SEO Table of Contents Introduction A Web Page Deconstructed Keyword Research Page Content Page Heading Page URL Title Tag Meta Description Tag Images A Few Further Points Mobile

More information

Top 12 Website Tips. How to work with the Search Engines

Top 12 Website Tips. How to work with the Search Engines Top 12 Website Tips 1. Put your website at the heart of your marketing strategy 2. Have a clear purpose for your website 3. Do extensive SEO keyword research 4. Understand what your online competitors

More information

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?

More information

SEO: How to Use Everyday Techniques to Increase Website Traffic. Robin Kelly @RobinKelly The University of Texas at Tyler

SEO: How to Use Everyday Techniques to Increase Website Traffic. Robin Kelly @RobinKelly The University of Texas at Tyler SEO: How to Use Everyday Techniques to Increase Website Traffic Robin Kelly @RobinKelly The University of Texas at Tyler SEO: How to Use Everyday Techniques to Increase Website Traffic STRUCTURE Built

More information

Search Engine Optimization: Getting your website on the front page of search results

Search Engine Optimization: Getting your website on the front page of search results Search Engine Optimization: Getting your website on the front page of search results How do people find your website? Everyone knows the figure of speech "A Needle in a Haystack". Launching your brand

More information

THE GOOGLE KEYWORD TOOL

THE GOOGLE KEYWORD TOOL THE GOOGLE KEYWORD TOOL How to use the Google Keyword tool to determine the most suitable keywords for your online advertising campaigns 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill

More information

SEO Keywords Process Steps CreatorSEO easy to use SEO tools

SEO Keywords Process Steps CreatorSEO easy to use SEO tools CreatorSEO Keywords/phrases Process Guide Updated: May 2010 Introduction This guide has been developed by CreatorSEO to help our clients manage their SEO campaigns. This guide will be updated regularly

More information

SEO Workshop Today s Coach Lynn Stevenson. SEO Analyst

SEO Workshop Today s Coach Lynn Stevenson. SEO Analyst SEO Workshop Today s Coach Lynn Stevenson SEO Analyst Overview Introduction to SEO Importance of Content SEO Content Best Practices Keyword Research Optimizing Content Common Pitfalls Social Media and

More information

SEO Copywriting. Website Optimization for Retail Custom Frame Shops. Introduction. Keyword Selection

SEO Copywriting. Website Optimization for Retail Custom Frame Shops. Introduction. Keyword Selection Website Optimization for Retail Custom Frame Shops SEO Copywriting By: Maureen A. O Connor, Tru Vue Marketing Associate Introduction We have already covered some relevant information in the first two articles

More information

Search Engine Optimization Guide

Search Engine Optimization Guide Search Engine Optimization Guide A Guide to Improving Website Rankings in the Search Engines Prepared by: Rosemary Brisco ToTheWeb LLC Sep 2007 Table of Contents WHY WORRY ABOUT SEARCH ENGINE MARKETING?...3

More information

In all cases I would recommend ongoing link building to ensure that the website achieves good results from the initial SEO work.

In all cases I would recommend ongoing link building to ensure that the website achieves good results from the initial SEO work. SEO Set-up Looking to generate more business from your website? Build an online presence for your business through Search Engine Optimisation (SEO) and get traffic to your business from relevant keywords

More information

An Advanced SEO Website Audit Checklist

An Advanced SEO Website Audit Checklist An Advanced SEO Website Audit Checklist A Top Level Overview Easy to download, print, and check off as you go. Test number of indexed web pages - Typically businesses wants their homepage showing as the

More information

What is a Domain Name?

What is a Domain Name? What is a Domain Name? First of all, let s just make sure you know what a domain name is. www.google.com www.amazon.com www.youtube.com These are domain names. It s simply the name of your site... www.yoursite.com.

More information

Successful Internet Marketing & Social Media Marketing An Introduction

Successful Internet Marketing & Social Media Marketing An Introduction Successful Internet Marketing & Social Media Marketing An Introduction 4 Web Marketing Perspectives Google & The Dicing of Everything Get Google s Perspective Markets are Conversations Get Outside Perspective

More information

99 Dollar SEO Workflow Sheet. The SEO process and what to expect.

99 Dollar SEO Workflow Sheet. The SEO process and what to expect. 99 Dollar SEO Workflow Sheet The SEO process and what to expect. Now that you have signed up with 99 Dollar SEO you have taken a giant step forward in growing your business online. Here we will talk about

More information

323-868-3581. Search Engine Optimization

323-868-3581. Search Engine Optimization Search Engine Optimization What s the Difference between Pay-Per-Click and SEO Pay-per Click is a way for sites to appear in prominent positions on the search engines by paying the engine to display their

More information

SEO Analysis Guide CreatorSEO easy to use SEO tools

SEO Analysis Guide CreatorSEO easy to use SEO tools CreatorSEO Analysis Guide Updated: July 2010 Introduction This guide has been developed by CreatorSEO to help our clients manage their SEO campaigns. This guide will be updated regularly as the Search

More information

GOOGLE ANALYTICS TERMS

GOOGLE ANALYTICS TERMS GOOGLE ANALYTICS TERMS BOUNCE RATE The average percentage of people who visited your website and only viewed one page. In Google Analytics, you are able to see a site-wide bounce rate and bounce rates

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project

More information

9You can help build your customer base and attract more visitors to your ebay

9You can help build your customer base and attract more visitors to your ebay TOP SEO STRATEGIES 9You can help build your customer base and attract more visitors to your ebay shop by employing search engine optimisation (SEO) tactics. Here are a few tried and tested SEO strategies

More information

SEO Definition. SEM Definition

SEO Definition. SEM Definition SEO Definition Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.

More information

The Absolute Beginners Guide to SEO

The Absolute Beginners Guide to SEO The Absolute Beginners Guide to SEO By Jamie Cawley By Jamie C - BusinessStart-upOnline.com Page 1 Contents Introduction... 3 What is SEO?... 4 Frequently Used Terms... 5 What is a Good Amount of Traffic?...

More information

UpWord 10 TIPS TO ALIGN YOUR SEO AND CONTENT MARKETING EFFORTS. White Paper

UpWord 10 TIPS TO ALIGN YOUR SEO AND CONTENT MARKETING EFFORTS. White Paper 10 TIPS TO ALIGN YOUR SEO AND CONTENT MARKETING EFFORTS SEO and Content Marketing. Where does one begin and the other end? Does one have to end for the other to begin? Once your SEO technical issues are

More information

SEO Basics for Starters

SEO Basics for Starters SEO Basics for Starters Contents What is Search Engine Optimisation?...3 Why is Search Engine Optimisation important?... 4 How Search Engines Work...6 Google... 7 SEO - What Determines Your Ranking?...

More information

What is PPC? PPC stands for Pay-Per-Click.

What is PPC? PPC stands for Pay-Per-Click. What is PPC? PPC stands for Pay-Per-Click. When you market your website with a Pay-Per-Click campaign, your website is prominently displayed on the search engine results pages to customers who are looking

More information

HOW-TO GUIDE. for. Step-by-step guide on how to transform your online press release into an SEO press release PUBLIC RELATIONS HOW-TO GUIDE

HOW-TO GUIDE. for. Step-by-step guide on how to transform your online press release into an SEO press release PUBLIC RELATIONS HOW-TO GUIDE HOW-TO GUIDE for OPTIMIZING PRESS RELEASES Step-by-step guide on how to transform your online press release into an SEO press release PUBLIC RELATIONS HOW-TO GUIDE Presented by NASDAQ OMX GlobeNewswire

More information

January/February 2015. 2015-2016 Foresight Report

January/February 2015. 2015-2016 Foresight Report w w w.di.net V o l u m e 21 N u mber 1 2015-2016 Foresight Report 58 How SEO Can Help Your Firm Grow There s something about the phrase Search Engine Optimization that causes eyes to glaze over and makes

More information

Search Engine Marketing (SEM) with Google Adwords

Search Engine Marketing (SEM) with Google Adwords Search Engine Marketing (SEM) with Google Adwords Account Setup A thorough account setup will ensure that your search engine marketing efforts are on a solid framework. This ensures the campaigns, ad groups

More information

How to use SEO to win more hotel booking revenue. 7 essential tips for online hotel booking sites An Expedia Affiliate Network ebook

How to use SEO to win more hotel booking revenue. 7 essential tips for online hotel booking sites An Expedia Affiliate Network ebook How to use SEO to win more hotel booking revenue 7 essential tips for online hotel booking sites An Expedia Affiliate Network ebook Introduction SEO Matters How many online hotel bookings start with a

More information

Quick check on your Adwords optimization (Basic)

Quick check on your Adwords optimization (Basic) Written by Aji Issac when he was heading DA web warkting team Quick check on your Adwords optimization (Basic) Introducing you to some of the important sections of adwords. I am expecting a lot of queries

More information

A Web CopyWriting and SEO Primer

A Web CopyWriting and SEO Primer MLM Celtic Enterprises Michael L. McGrath Web Copy Writing, SEO and Web Site Consulting The Evolution of Writing From Cave to Keyboard A Web CopyWriting and SEO Primer Introduction Early copy writers used

More information

How to Create a Campaign in AdWords Editor

How to Create a Campaign in AdWords Editor How to Create a Campaign in AdWords Editor Using AdWords Editor instead of the online interface for Google Adwords will speed up everything in your online business. AdWords Editor gives you the upper hand

More information

Google Adwords Audit Inst.org. Tatvic Ravi Pathak

Google Adwords Audit Inst.org. Tatvic Ravi Pathak Google Adwords Audit Inst.org Tatvic Ravi Pathak 1 Contents 1 Methodology... 3 2 Ad Copy Analysis... 3 3 Adwords Update Process... 4 4 Unprofitable timeslots of Ad... 4 5 Content targeting inefficiency:...

More information

If you have any questions about the recommendations we have made, please feel free to contact us at query@ineedhits.com.

If you have any questions about the recommendations we have made, please feel free to contact us at query@ineedhits.com. The ineedhits.com Search Readiness Report provides you with a detailed assessment of your web page s search engine suitability. This report includes information and recommendations about areas of your

More information

Google AdWords Cheat Sheet:

Google AdWords Cheat Sheet: SPE RESOURE SERIES Google dwords heat Sheet: dvanced Search dvertising Practice Test Prepared for SPE-ROI by Traci Lester The skills we teach drive real ROI. Google dwords dvanced Search dvertising Test

More information

THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME

THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME If you look at the pay-per-click (PPC) marketing

More information

Capture Leads With Effective Call To Action Buttons

Capture Leads With Effective Call To Action Buttons 1 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Capture Leads With Effective Call To Action Buttons EFFICIENT MARKETING www.bluefrogdm.com 2 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Who

More information

Simple SEO Success. Google Analytics & Google Webmaster Tools

Simple SEO Success. Google Analytics & Google Webmaster Tools Google Analytics & Google Webmaster Tools In this module we are going to be looking at 2 free tools and why they are essential when running any online business website. First of all you need to ensure

More information

Five essentials of SEO for every restaurant website

Five essentials of SEO for every restaurant website Five essentials of SEO for every restaurant website PURPOSE This document will provide restaurant managers and restaurateurs with a basic understanding of Search Engine Optimisation (SEO) and its importance

More information

The Easy Step Guide to SEO

The Easy Step Guide to SEO Victoria County CAP Sites Association presents: The Easy Step Guide to SEO Search Engine Optimization Building Stronger Communities Through Technology Course contents Overview Lesson 1: Effective Web Design

More information

Search engine optimisation (SEO)

Search engine optimisation (SEO) Search engine optimisation (SEO) Moving up the organic search engine ratings is called Search Engine Optimisation (SEO) and is a complex science in itself. Large amounts of money are often spent employing

More information

Quality Satisfaction Management. Performing Keyword Research

Quality Satisfaction Management. Performing Keyword Research Quality Satisfaction Management Performing Keyword Research For the purposes of this paper, we ll use Google to represent all search engines (Bing, Yahoo, etc.). The same principles apply, regardless of

More information

Marketing Analytics What needs to Be Measured

Marketing Analytics What needs to Be Measured Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction

More information

A Digital Marketing Guide to Fashion ecommerce

A Digital Marketing Guide to Fashion ecommerce A Digital Marketing Guide to Fashion ecommerce Contents 1. Introduction 3 2. The Search 4 2.2. Are You Using Google Merchant Centre? 5 2.3. Are You Being Reviewed? 6 2.4. Are You Researching Your Competitors?

More information

Keywords the Most Important Item in SEO

Keywords the Most Important Item in SEO This is one of several guides and instructionals that we ll be sending you through the course of our Management Service. Please read these instructionals so that you can better understand what you can

More information

Pay-Per-Click: Maximizing impact with minimum words.

Pay-Per-Click: Maximizing impact with minimum words. Super Web Solutions - a one-stop-shop Super Web Solutions - a one-stop-shop for all your web design, development, marketing, hosting and business consulting needs. We offer all the essential tools to guarantee

More information

How to Use Google AdWords

How to Use Google AdWords Web News Apps Videos Images More Search Tools How to Use Google AdWords A Beginner s Guide to PPC Advertising How to Use Google AdWords offers.hubspot.com/google-adwords-ppc Learn how to use Google AdWords

More information

Keyword Optimization Guide

Keyword Optimization Guide Keyword Optimization Guide October 2014 ToTheWeb LLC (650) 627.8800 success@totheweb.com Where to Use Keywords How to Use Keywords Use your keyword phrases in all web content and social media particularly

More information

Search Engine Optimization Checklist

Search Engine Optimization Checklist Search Engine Optimization Checklist Complete the following checklist to ensure that your website is optimized for the various internet search engines. 1. Include the strongest keyword in your title tag.

More information

Pay Per Click Marketing

Pay Per Click Marketing WHITE PAPER August 2009 Pay Per Click Marketing Drive Leads and Sales the Cost Efficient Way Introduction Pay Per Click is one of the most cost effective marketing tools available, and can generate instant

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project

More information

The Ultimate Digital Marketing Solution Guide to SEO for 2015 onwards.

The Ultimate Digital Marketing Solution Guide to SEO for 2015 onwards. The Ultimate Digital Marketing Solution Guide to SEO for 2015 onwards. By David Roche, Pixelghetto. 31 May 2015. Introduction: Sometimes it really does feel as if Google is deliberately trying to make

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods

More information

Pay Per Click Marketing Specialists

Pay Per Click Marketing Specialists Pay Per Click Marketing Specialists INTRODUCTION Welcome to Ocatio s Pay Per Click overview! We have produced this brochure in the hope that it will show you how Ocatio operates once we have taken over

More information

Marketing Online: How to Get Found, Generate Leads, and Convert Customers

Marketing Online: How to Get Found, Generate Leads, and Convert Customers Marketing Online: How to Get Found, Generate Leads, and Convert Customers July 21, 2010 NFIB Webinar About Web.com at: www.nfib.com/webdotcom 2 What We Will Cover In This Webinar 1. How to Claim A Google

More information

Nonprofit Technology Collaboration. Web Analytics

Nonprofit Technology Collaboration. Web Analytics Web Analytics Contents What is Web Analytics?... 2 Why is Web Analytics Important?... 2 Google Analytics... 3 Using Major Metrics in Google Analytics... 6 Traffic Sources... 6 Visitor Loyalty... 9 Top

More information

Search Engine Optimization with Jahia

Search Engine Optimization with Jahia Search Engine Optimization with Jahia Thomas Messerli 12 Octobre 2009 Copyright 2009 by Graduate Institute Table of Contents 1. Executive Summary...3 2. About Search Engine Optimization...4 3. Optimizing

More information

MHABC AGM Presentation

MHABC AGM Presentation MHABC AGM Presentation FINAL BRAND EXAMPLE MEMBER DECAL WEBSITE MOCK UP WHAT IS PAID SEARCH ADVERTISING Paid search Advertising Is the process of gaining traffic by purchasing ads on search engines (Google).

More information

Search Engine Optimisation (SEO) for cultural content producers

Search Engine Optimisation (SEO) for cultural content producers Search Engine Optimisation (SEO) for cultural content producers Summary Everything starts with search. A Pew internet survey found that 92% of online adults use search. Free online search tools will help

More information

The Definitive Guide to Google AdWords

The Definitive Guide to Google AdWords The Definitive Guide to Google AdWords Create Versatile and Powerful Marketing and Advertising Campaigns a ii a Bart Weller Lori Calcott Apress* Contents y About the Author About the Technical Reviewer

More information

Beginner s Guide to PPCs. Marketing Automation. Beginner s Guide to. PPCs

Beginner s Guide to PPCs. Marketing Automation. Beginner s Guide to. PPCs Marketing Automation Beginner s Guide to PPCs 2014 2014 Callidus Callidus Software Software Inc. Inc. All Rights All Rights Reserved. Table of Contents Introduction Different Types of PPCs Plan out the

More information

SEO and Internet Marketing. For Professionals

SEO and Internet Marketing. For Professionals SEO and Internet Marketing For Professionals Effective from: Jan 2014 SEO TRAINING OUTLINE Internet AND Search Engine Basics What is Internet Marketing? Importance of Internet Marketing Types of Internet

More information

Top Tips for Running An Effective PPC Campaign. British Business Show : Google Workshops

Top Tips for Running An Effective PPC Campaign. British Business Show : Google Workshops Top Tips for Running An Effective PPC Campaign British Business Show : Google Workshops INTRODUCTION Hello Top 10 tips to help your PPC campaigns Focus on Google Adwords Questions? 1: KEYWORD RESEARCH

More information

Owning the Google Results Page...

Owning the Google Results Page... Owning the Google Results Page............................................................................................. 1 Owning the Google Results Page.............................................................................................

More information

Web Marketing Basics for Small Business. Land s End Resort Marketing & Technology Conference September 20, 2011

Web Marketing Basics for Small Business. Land s End Resort Marketing & Technology Conference September 20, 2011 Web Marketing Basics for Small Business Land s End Resort Marketing & Technology Conference September 20, 2011 Web Marketing Fundamentals Web Marketing Fundamentals Web Marketing Fundamentals Search Engine

More information

Best Practices for PPC on Google AdWords

Best Practices for PPC on Google AdWords Best Practices for PPC on Google AdWords Your digital advertising efforts require extensive knowledge about how to handle paid search campaigns on Google AdWords and other similar networks. When you aren

More information

supercharge sales with symantec Website security solutions 10 Tactics You Can Implement Right Now

supercharge sales with symantec Website security solutions 10 Tactics You Can Implement Right Now tm supercharge sales with symantec Website security solutions 10 Tactics You Can Implement Right Now Promote the Most Recognized Trustmark on the Internet. You don t always need a grand or expensive strategy

More information

Media: Where to find your buyers searching for a solution to a problem

Media: Where to find your buyers searching for a solution to a problem The Trinity of Direct Response Market: Who is buying what Media: Where to find your buyers searching for a solution to a problem Message: The offer of your product or service tailored to each Market/Media

More information

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them

More information

Digital Marketing: Strategies & Measurement

Digital Marketing: Strategies & Measurement 1 Digital Marketing: Strategies & Measurement 2 Overview of Terms Bounce = single page visit Click = an advertisement interaction Visit = a user to your website Impression = an advertisement is shown Click-through

More information

Law Firm Websites - Best Practice Reference Guide

Law Firm Websites - Best Practice Reference Guide Law Firm Websites - Best Practice Reference Guide Ever wonder if your website design is optimal or exactly what SEO and SEM mean? In this helpful reference guide, Heather Suttie of Heather Suttie & Associates,

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

myguide Google Search Marketing Specialists www.advertisingwebservice.com Australia 1800 611 416 France 0870 44 7071 United States 888 318 4066

myguide Google Search Marketing Specialists www.advertisingwebservice.com Australia 1800 611 416 France 0870 44 7071 United States 888 318 4066 www.advertisingwebservice.com Australia 1800 611 416 France 0870 44 7071 United States 888 318 4066 Advertising Web Service myguide Google Search Marketing Specialists CO N T E N TS INTRODUCTION Who is

More information

Ultimate Guide to Video SEO: Part Two Optimizing Your Website and Videos

Ultimate Guide to Video SEO: Part Two Optimizing Your Website and Videos Ultimate Guide to Video SEO: Part Two Optimizing Your Website and Videos Table of Contents Optimizing Your Website... High-Quality Content... Creating Descriptive Metadata... Keywords... Google Keyword

More information

SEO 101 SESSION GUIDELINES

SEO 101 SESSION GUIDELINES DIGITAL MARKETING FOR ARTISTS: SEO 101 SESSION GUIDELINES Set cell phones to vibrate No taping or recording of the session is allowed Questions at the end of the workshop (write down questions) Think of

More information

Build Your Business with Search Advertising. If you re only doing SEO, You Could Be SOL!

Build Your Business with Search Advertising. If you re only doing SEO, You Could Be SOL! Build Your Business with Search Advertising If you re only doing SEO, You Could Be SOL! About George Aspland / evisionsem Established 1998 (In business over 17 years) Infancy of SEO Before SEM 2001 Wrote

More information

succeed ONLINE Pay Per Click Directing Your Market Towards Goal Fulfillment Definitive Guide

succeed ONLINE Pay Per Click Directing Your Market Towards Goal Fulfillment Definitive Guide Pay Per Click Directing Your Market Towards Goal Fulfillment Definitive Guide Table of Contents succeed ONLINE I. Introduction - Page 2 II. PPC Campaign Management - Page 2 III. Funnels Optimization -

More information

Chapter 1: Learning the basics of a Google AdWords Campaign

Chapter 1: Learning the basics of a Google AdWords Campaign HOWT OS ETUP GOOGL EADWORDS F ORYOURBARORREST AURANT Chapter 1: Learning the basics of a Google AdWords Campaign First, Create a Killer Keyword List Before you even jump into the AdWords interface, you

More information

Creating Web Content for Lead Generation. Thursday September 11, 2014

Creating Web Content for Lead Generation. Thursday September 11, 2014 Creating Web Content for Lead Generation Thursday September 11, 2014 It Ain t About Funny Cat Videos! Who We Are Ê Ê Web design, email marketing, graphic design and branding Over 30 clients, including

More information

101 Basics to Search Engine Optimization. (A Guide on How to Utilize Search Engine Optimization for Your Website)

101 Basics to Search Engine Optimization. (A Guide on How to Utilize Search Engine Optimization for Your Website) 101 Basics to Search Engine Optimization (A Guide on How to Utilize Search Engine Optimization for Your Website) Contents Introduction Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Why Use

More information

DIGITAL MARKETING TRAINING

DIGITAL MARKETING TRAINING DIGITAL MARKETING TRAINING Digital Marketing Basics Keywords Research and Analysis Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest

More information

Discover the best keywords for your online marketing campaign

Discover the best keywords for your online marketing campaign Discover the best keywords for your online marketing campaign Index n... 3 Keyword discovery using manual methodology... 5 Step 1: Keyword analysis and search... 6 Step 2... 10 Additional tools... 11 Competitors...

More information

Getting Your Keywords Right

Getting Your Keywords Right Getting Your Keywords Right Workbook How to Get Your Keywords Right The purpose of this workbook is to help marketers understand the first step in improving your organic search results. In order to drive

More information

AGENCY51 INSIGHTS OUR PROCESS, CHECKLIST & UNDERSTANDING SEO

AGENCY51 INSIGHTS OUR PROCESS, CHECKLIST & UNDERSTANDING SEO AGENCY51 INSIGHTS OUR PROCESS, CHECKLIST & UNDERSTANDING SEO OUR 10 STEP PROCESS 1. SEO site audit of content, website HTML, social sites, backlinks 2. Defining your goals 3. Keyword brainstorming and

More information

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Did you know? 70% of car buyers research their options online before buying. And, as you know, one of the fundamentals of

More information

Search Engine Optimisation Managed Service

Search Engine Optimisation Managed Service SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your website stands out from the competition

More information