Dominion Enterprises and Amazon Web Services. Going Hybrid Joe Fuller, VP/CIO December 10, 2013

Transcription

1 Dominion Enterprises and Amazon Web Services Going Hybrid Joe Fuller, VP/CIO December 10, 2013

2 ...is a marketing services company focusing on classifieds advertising. Products include: web portals, classifieds magazines, CRM software, SEO, SEM and web site hosting employees; US, Canada, Thailand and U.K. 108 offices, 35 states, 4 countries 38 brands; 25 million monthly web site visitors

3 Dominion Hosting Services (DHS) Ashburn Norfolk July 2008

4 AWS Shadow Activity 23 AWS accounts across 16 operating units; $14,000 per month EC2, S3, EBS, CloudFront, Route 53 (DNS) Common: file storage, CDN, internal apps, site scraping apps, small volume apps Uncommon: large DB, intense IOps Easy to use ; Plan to move more there

5 Common AWS Products Elastic Compute Cloud (EC2) rent virtual machines Simple Storage Service (S3) file/object storage Elastic Block Storage (EBS) virtualized LUNs Glacier (currently acronym free) tape replacement, deep archive

6 Why integrate DE Hosting with AWS? Our customers are there already. AWS is the market leader in IaaS. We can connect to AWS cheaply. We might save costs and/or perform better. We need to manage shadow IT. We can experiment and learn. We can develop our people into cloud architects.

7 Two-Pronged Integration Plan Adopt AWS Billing Model Direct Connect to AWS Hosting

8 DHS Billing (Old Way) Add up hosting costs ($7 million) Create massive spreadsheet with categories of compute consumption by business Project budget and consumption for next year Tell the businesses what their monthly cost will be for next year

9 Problems with Old Way Arguments each budget season Fairness Projecting versus actual Pledges not kept by customers No incentive to conserve

10 DHS Billing (New AWS Way) Sell compute to internal customers using same nomenclature, rates and rules as AWS Show them their consumption in summer/fall of 2013 and what the bills would be in 2014 Bill for actual consumption in arrears, beginning Jan 1, 2014

11 Benefits with New Way Fairness: bills based on actual consumption Incentive to conserve Budget onus now on customer Preparing all businesses for eventual migration to cloud Get DHS thinking like cloud vendors Eliminated threats to take the hosting outside

12 AWS Server Options Variety of options, operating systems and RAM/CPU configs Can choose between Light, Medium, and Heavy utilization Reserved or on-demand

13 Dominion Server Options 6 common configs in data center Heavy utilization/reserved AWS DHS Price/Mo. M1.small SM Std $24.30 M1.medium MED Std $48.61 C1.medium MED Prem $63.78 M1.Large LG Std $97.21 M3.ExtraLarge XL Std $ C1.Extralarge XL prem $ Product RAM CPU SM Std <=2 gig 1 MED Std >2 gig 1 MED Prem <=2 gig 2 LG Std > 2 gig 2 XL Std Any 3-4 XL Prem Any >=5

14 Dominion Other Options AWS DHS Pricing Data Transfer Bandwidth Out ~.12 per gig Elastic Load Bal 1 F5 Management $18 per IP EBS Volume 2 Tier 1 (NetApp SAS/EMC) ~.12 per GIG EBS Volume 3 Tier 2 (NetApp SATA) ~.10 per GIG S3 Tier 3 (EMC Data Domain) ~.05 per GIG IOPS is a MAJOR Differentiator 1 Does not include AWS data processing charge provisioned IOPS 3 No provisioned IOPS

15 Dashboard Sample

16 Sample DHS Bill

17 Billing Apples to Apples? IOps: AWS meters and charges; we don t (we re cheaper) Our F5 load balancing is more flexible AWS charges for some data transfer that we don t Reserved rate vs on demand AWS meters by the hour; we don t Benchmark testing of compute power AWS requires no Capital investment Advantage:

18 Prong 2 of AWS Strategy Direct Connect to AWS Hosting

19 AWS Direct Connect Locations

20 Ashburn, VA Equinix DC3 2,000 Ft 2-5ms latency Equinix DC1-DC6

21 Direct Connect 2-5ms latency connection between our network and AWS network (LAN speeds; synchronous data writes are possible) $350/mo. for 1 Gb/s cross connect from our hosting provider Equinix $223/mo. for AWS Direct Connect port $.02/GB for data out (zero for data in) 10Gb/s at about 2.5X cost of 1Gb/s

22 What can you do? Disaster recovery Archiving old data onto slow disks Test and development Capacity bursting Keep your precious data on your servers and disks but leverage commodity computing without investing capital

23 Classifieds Portal Normal State Ashburn Equinix Ashburn AWS Load Balancer WS Slr WS Slr WS WS Slr DB Images

24 Classifieds Portal Bursting State Ashburn Equinix Ashburn AWS Load Balancer WS Slr WS Slr WS WS Slr WS Slr DB Images

25 What We ve Learned Our internal customers like AWS. AWS is flexible and easy but not necessarily cheap; not all our apps are candidates. Compute instances not the same. AWS charges to push data out but not to send data in. DR, backup and emergency bursting good fits. Capital approach different.

26 What We ve Learned (cont.) AWS is easy to stand up and manage but not easy to do H/A. Our internal customers need help with best practices. If you want 100% uptime, you MUST stand up 2 or more Availability Zones. You should consider copying your data locally or to a second cloud provider.

27 Questions and