Wholesale IaaS. How to beat AWS and make money while doing it. WHD.Australia 2013

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1 Whlesale IaaS Hw t beat AWS and make mney while ding it WHD.Australia 203 AUGUST 203

2 Overview Fcus n AWS / AWS EC2 & EBS Gartner Magic Quadrant Clud August 203 What is the frmula that AWS EC2 gt right? What is the Achilles head f AWS EC2? Why are certain cmpanies chsing t partner with AWS? Hw t beat them at the game that they helped create and shape Fcus n OrinVM Whlesale IaaS 3

3 Gartner Magic Quadrant - Clud - August

4 What is the frmula that AWS gt right? Lack f barriers t entry / exit Extensive feature list & benefits Tling Functinality Cntrllability Scalability Redundancy (thrugh the use f multiple Availability Znes) Uptime (thrugh the use f multiple Availability Znes) 5

5 What are the Achilles heal f EC2 / EBS? The EC2 / EBS Price t Perfrmance rati Namely, AWS inability t deliver enterprise grade strage (IOPS) perfrmance at a reasnable price Establishing a direct cnnectin int AWS incurs additinal and ttally unnecessary csts. AWS Direct Cnnect - Data Transfer ut f Equinix SY3 = $0.045 per GB (USD) The cmplexity f their strage pricing mdel Reliability if yur applicatin is nt suited t the platfrm / if yur enterprise app has been re-architected t fit the AWS mld AWS SLA s (read the fine print) AWS T&C s (read the fine print) 6

6 Why are certain cmpanies chsing t partner with AWS? Keep yur friends clse, and yur enemies clser. Sun-tzu 7

7 Hw t beat AWS? There is n dubting that AWS is the 800lbs grilla in the clud market. Regardless f that fact, it is ur belief that the wisest path t take, in rder cmpete and win, is thrugh truly cllabrative partnerships which will lead t the fstering an ecsystem f lcal IT prfessinals and rganisatins, that can bth utclass AWS thrugh superir trusted relatinships, cmbined with superir technlgy. 8

8 Whlesale IaaS 9

9 Abut OrinVM OrinVM was funded in early 200 with a visin t build an enterprise grade clud platfrm withut the price-tag f the traditinal enterprise virtualisatin platfrms. We develped a platfrm cmbining a unique blend f supercmputer and enterprise inspired architectures, enabling ur platfrm deliver industry leading Price-t-Perfrmance ratis. OrinVM is a glbal leader in Whlesale Clud services and is trusted by hundreds f partners glbally. Our custmers include publicly listed telecmmunicatin prviders, systems integratrs, managed service prviders and SaaS/PaaS vendrs. 0

10 What is Whlesale IaaS? The OrinVM Whlesale Clud is a IaaS platfrm built frm the grund up fr partners t easily white-label the platfrm whilst enjying healthy margins via the whlesale pricing structure. It platfrm enables: The delivery f a Clud Infrastructure cmpetency withut needing t engineer and deply the slutin yurself. Custmers t leverage a turn-key slutin, aviding heavy capital investments. Partnering with OrinVM allws partners t deliver their wn branded clud slutin t cmplement their existing services. OrinVM ffers the mst lucrative whlesale price pint n the market, allwing ur partners t effectively cmpete with the larger players such as AWS.

11 Out f the Bx White-Labelling White-Label Supprt Out f the bx, the OrinVM Whlesale platfrm ffers cmplete white-labelling supprt with: Rebranding f Lgs, URL & Clr Scheme Custm Rate-Card Full Multi-Tiered User & Organisatin Supprt Custmised sign-up system Reseller defined instance templates Custmised Lgs & URL Multiple Organisatin s 2

12 Full Whlesale Integratin Integratin f existing prducts Full Integratin Supprt The OrinVM Whlesale platfrm als allws fr much deeper integratin using ur whlesale APIs. This allws: Integratin f existing prducts Custm lk & feel Integratin f existing accunting and supprt systems Utilisatin f existing assets, such as datacentres and netwrks. Integratin f Supprt & Accunts Systems Custmised Lk & Feel 3

13 Benefits f Whlesale IaaS 4

14 Key adpters f Whlesale IaaS Telecmmunicatin Prviders Enterprise Cmpanies Key adpters fr Whlesale IaaS Managed Service Prviders Systems Integratrs SaaS/PaaS Cmpanies 5

15 OrinVM Technlgy Overview What makes the OrinVM Whlesale Clud different? Custm designed and built infrastructure platfrm, utilising technlgy cmmnly fund in Super Cmputers. Our platfrm is highly efficient, very reliable and ffers perfrmance that allws migratin f enterprise wrklads. Our strage systems ffer up t 40 times the perfrmance f a standard Amazn server, allwing yu t d mre with less infrastructure. The platfrm is fully redundant, allwing fr rapid fail-ver f servers in the event f a failure. We als have multiple cpies f all data t ensure data resiliency. 6

16 Technical Overview Traditinal Enterprise Hypervisr Hypervisr Hypervisr Hypervisr Hypervisr Hypervisr Hypervisr SAN Switch SAN Cntrller SAN SAN 7

17 Technlgy Overview OrinVM Hypervisr Hypervisr Hypervisr Hypervisr Hypervisr Hypervisr Smart Clients Infiniband Fabric Nn Blcking Pint t Pint Switching Hypervisr Hypervisr Hypervisr Hypervisr Hypervisr Hypervisr 8

18 Platfrm Lcatins We currently ffer the OrinVM Whlesale Platfrm frm the fllwing regins: Sydney, Australia (Equinix SY3) Sydney, Australia (Equinix SY2) Califrnia, USA (Equinix SV2) Future lcatins: East Cast USA Singapre Lndn Others based n custmer demand 9

19 Feature List The features f ur platfrm are as fllws: Infrastructure Features: Rapid prvisining f servers (circa 3 secnds+) Instant clning & deplyment f strage disks Remte management access Cmplete user segregatin Supprt fr multiple private/public netwrks Supprt fr all ppular perating systems N fixed plans Billing in per secnd increments Whlesale Features Whlesaler defined custm rate-cards Whlesaler defined branding and OS templates Integratin with existing netwrks via a Direct Cnnect prt. Heirarchical user management Custmised signup frm Supprt fr credit card cllectin and vice verificatin fr accunt activatin Utilise yur wn IP transit and IP addresses Public, Hybrid and Private Clud 2 0

20 Types f Clud Infrastructure Public Clud: Clud infrastructure readily accessible ver the internet. Utilise ur IP transit and IP addresses fr simple white-labelling r leverage existing assets if available. Hybrid Clud: Utilise a cmbinatin f physical servers and the clud. Cmmnly utilised with the custmer has existing assets they wish t cntinue using, r have a specific cmpliance r hardware requirement. Private Clud: A clud platfrm cnnected t an rganisatin via a dedicated private netwrk cnnectin such as a MPLS link. Utilised fr security reasns and ften allws fr blt-n f existing netwrk service. 2

21 Engagement Mdels Simple White-Labelling: Allws fr rapid n-barding f custmers as it utilises ur existing platfrm, with a simple change f lg, URL and pricing. Netwrk Integratin: If ur partner has an existing netwrk (such as a Telc) we can cnfigure the platfrm t use their wn netwrk assets. We deliver a L2 prt n ur 0 gigabit cre fr intercnnectin. Only the End-Users f ur partners can utilise their cnnectivity (custmer segregatin). Full Integratin: Utilising ur API fr integratin int an existing r third party system. Allws fr the mst custmisatin and integratin with existing business prcesses. 2 2

22 Cmmn Questins Hw are yu able t deliver a better platfrm fr less than building it urselves? Hw des yur platfrm cmpare t AWS? Hw much margin will we make by whlesaling OrinVM? We have a requirement fr a private, single-tenanted deplyment, is this pssible? Hw des supprt wrk? What level f assistance can yu ffer during the sales prcess f bringing n end users? What types f prfessinal services d yu prvide? What integratins are pssible? 2 3

23 Thank Yu 2 4

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