PLATFORA INTERACTIVE, IN-MEMORY BUSINESS INTELLIGENCE FOR HADOOP

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1 PLATFORA INTERACTIVE, IN-MEMORY BUSINESS INTELLIGENCE FOR HADOOP

2 Your business is swimming in data, and your business analysts want to use it to answer the questions of today and tomorrow. YOU LOOK TO HADOOP But, answering straightforward questions requires exotic skills and hours of batch processing. BI CONNECTORS AND SPREADSHEETS WON T WORK.

3 WHAT IF YOU COULD HAVE IT ALL?

4 ENTER PLATFORA

5 PLATFORA INSTANTLY TRANSFORMS RAW DATA IN HADOOP INTO INTERACTIVE, IN-MEMORY BUSINESS INTELLIGENCE with none of the IT friction or complexity of existing approaches. It s a complete solution seamlessly connecting data to end-users no separate data warehouse or ETL software is required. This has never been done before, and requires a complete stack of innovative technology.

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7 THIS IS PLATFORA UNBOUNDED EXPLORATORY BI Platfora is a fully featured, enterprise-class business intelligence application. Built on HTML5, it is accessible anywhere and there are no per-user licensing limits. Collaboration and sharing is built in. With Platfora, analysts can drill into detail or dimensions only available in raw data without IT intervention. IN-MEMORY DATA WITH FRACTAL CACHE TECHNOLOGY Platfora automatically transforms massive datasets into highly responsive lenses. This high-performance query engine makes access to big data fast. Lenses are refined and updated based on the needs of the end-user. HADOOP DATA REFINERY Platfora transforms Hadoop into a work engine. Adaptive Job Synthesis creates specialized MapReduce jobs that automatically extract detail, perform calculations and downstream analysis, building lenses efficiently and on demand. All datasets in Hadoop are cataloged and can be securely browsed by any Platfora user.

8 PLATFORA VIZBOARDS Vizboards are a web-based canvas where business analysts can explore data and build visualizations, gaining insights and communicating with others. They are 100% HTML5, using canvas technology, providing responsive interaction and universal platform support. TAKE THE NEXT EXPLORATORY STEP Business users are no longer limited by the data model created by IT. They have direct access to all dimensions and detail in the raw data and can request it directly from the Vizboard. BI WITHOUT BORDERS

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11 COLLABORATE ACROSS THE GROUP AND ENTERPRISE Platfora allows users to comment on visualizations and datasets to share insights or get expertise when it s needed. Snapshots can be taken during data exploration, including visualizations and all corresponding metadata, to record milestones in the process. SEGMENT AND COMPARE Big data use cases often involve finding populations of users and events, then comparing them to other groups or the baseline. Platfora provides the ability to select marks, filter and refine visualizations, create reusable sets, and easily compare populations.

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13 FRACTAL CACHE TECHNOLOGY MAKES BIG DATA FAST Platfora organizes and aggregates data in a high-performance lens format. It then determines what to keep in-memory to keep queries fast. Data scales-out across Platfora servers to terabytes, as required. Lenses are automatically refreshed when new raw data arrives or on demand, efficiently reusing existing components to reduce load on Hadoop. HADOOP DATA REFINERY Platfora drives Hadoop like a work engine, leveraging its near-linear scalability to perform the heavy lifting to make access to big data fast. MapReduce jobs are generated using Adaptive Job Synthesis without developer or IT intervention. WORKS WITH RAW DATA IN HADOOP Ingest raw data formats such as log files, delimited, JSON, and more. Alternatively Hive can be used to import metadata. Datasets are enriched using a complete expression language familiar to business analysts. Flexible data modeling is performed using foreign-key joins and Kimball-style snowflake schema.

14 HOW PLATFORA IS DIFFERENT VS. DIRECT HADOOP OR HIVE Platfora does not require an expert to return straightforward results. Platfora s visual interface is designed for business users and IT data administrators. In Hadoop or Hive, each query executes an inefficient and slow batch job from scratch. Platfora s Fractal Cache technology makes data interactive and fast. VS. DATA WAREHOUSE + HADOOP Platfora s lenses are not limited by size or fixed schema and automatically refine without starting over, unlike a data warehouse. Business users can make schema changes, integrate new data sets, all without IT intervention. VS. TRADITIONAL BI + CONNECTOR TO HADOOP Connectors fail with large data volumes as they pull chunks of data to the desktop. In practice users need to build a data warehouse. Platfora is 100% HTML5 and natively designed for Hadoop and big data. VS. 1ST GENERATION SPREADSHEET UIs FOR HADOOP These tools are batch Hadoop job builders with no interactive engine. Platfora seamlessly connects business users to data through visual interactions, unlike a spreadsheet.

15 ON-PREMISE OR IN THE CLOUD Whether your big data is in a data center or in the cloud, most deployments will install Platfora software next to the Hadoop cluster. Installation can be completed within hours, and your users can start building reports the same day. REQUIREMENTS Platfora software installs on common off-the-shelf hardware or virtual servers. A quad-core processor and 16GB RAM are recommended. Platfora requires an existing Hadoop implementation.

16 ABOUT PLATFORA Platfora changes the way businesses use data. Headquartered in San Mateo, CA, we put the power of big data in the hands of people who need it most, the end users. Platfora makes Hadoop amazing. For more details, visit and follow 100 S Ellsworth Ave, Suite 400 San Mateo, Californai

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