Internet Marketing Mix White Paper What every company needs to know about Internet Marketing

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Internet Marketing Mix White Paper What every company needs to know about Internet Marketing"

Transcription

1 Washington St Ste 8 Denver, CO (303) Internet Marketing Mix White Paper What every company needs to know about Internet Marketing White Paper 2Chads Fulfillment

2 Contents Introduction 2 2Chads Solution 2 Implementation 2 I Have a Web site Now What? 3 Your Options 3 White Paper Problem Definition 3 The Internet Marketing Arsenal 4 Introduction Most companies by now have a Web site of some sort. Whether it s an e-commerce site that is taking orders or it s a content site that provides information, at this point in the evolution of business tactics, the Internet (in same way shape or form) plays a part in over 90% of active businesses marketing mix. Now that you have a Web site, how do you use it to make your company money? That is the topic of this white paper. If you are selling physical goods, one of the business decisions you ve already made is how to get your product from your warehouse to the consumer or retail distribution center. Selecting a fulfillment partner that is as committed as you are to making your business successful is a critical part of any successful online marketing endeavor. This white paper will help you identify all of the tactics and ways to make money online and may provoke ideas how you can better serve the customers that you are acquiring through stellar fulfillment. There are a variety of differences that separate one thirdparty partner for the next and we are ready and willing to help you quickly and efficiently get through the tasks required for taking your E-commerce efforts to the next level so you can sell more products to consumers or retailers at lower cost. 2Chads is different from other fulfillment companies. We believe that by engaging the client early in the process and helping them work through any issues that they are having, we will all win in the longrun. You ll see that we are a different bread of company in the ever evolving fulfillment vertical and it starts by offering you this free white paper and checklist on the Internet marketing mix. 2Chads Solution 2Chads has perfected the art of fulfillment orchestrating the systematic flow of merchandise throughout the world by leveraging our worldwide integrated network and always keeping the complex needs of our customers large and small at the top of our priority list. We keep things in sync, on time, and your business running smoothly. We believe we have the best fulfillment solution in the marketplace but we know that ultimately, you will be the judge. At 2Chads, we take the responsibility of delivery accuracy and efficiency to heart, knowing that our clients success depends upon our execution and continual optimization of our operations. We instill this thought with every team member as a part of our culture Give the client your thought, energy and effort as if it were your own business, because when the client succeeds, we succeed! Implementation Call us at or us at to take advantage of our FREE one-hour consultation. White Paper 2Chads Fulfillment Page 2 of 5

3 I Have a Web site Now What? Actually building a Web site is a relatively straight forward process. Using the Internet as a channel to drive business growth is not so straight forward. The first challenge for most companies is that they don t know what tactics are available in the Internet marketing arsenal. This white paper goes beyond the most obvious tactics (i.e. marketing, Google Adwords, etc) and provides a taste of each tactic available in the Internet marketing quiver. Your Options The immaturity of the Internet as a marketing channel makes it difficult for the typical business owner to tap into the knowledgebase of available options online. There is really two options available to solve this problem. 1. Hire an Internet marketing professional. This will cost you between $70,000 and $120,000/year in salary alone. 2. Hire an agency. This will cost you less than an FTE but the available agencies claiming to know Internet marketing are everywhere. Who can help you best achieve your objectives? White Paper Problem Definition Throughout the brief history of the Internet, expectations for this new medium have been high. This bubble was driven by misunderstanding of the Internet as a marketing channel and the lack of discipline in the marketers spending the money to drive profitable sales. The Dot-Bomb 1 bubble burst in March 2001 was a real eye opener for many of the outsiders investing in this new channel and helped to demystify the Internet as a end all / be all marketing channel. While the reality check was necessary and good for the industry, the gross misappropriation of funds continues to happen today. Many of the newcomers to the industry are repeating the cycle of overpromising and under delivering. They are forgetting the lessons learned from the Dot-Bomb. Case in point is that while small businesses make up more than 50 percent of the GDP and generate the vast majority of their revenues locally, according to a recent comscore study 2, only ten percent of display ads were locally targeted. While small businesses make up a portion of these sales, it is the largest portion and one should expect that locally targeted ads would make up closer to 35 percent of all display ad spend. The misallocation of funds is driven by individuals that continue to promise the moon to simply sell the ad space with no repercussions, for the lack of performance. The churn and burn methods of ad sales are hurting the Internet marketing channel s ability to get out from under the black cloud of the Dot-Bomb and adding to further confusion to the small business owner trying desperately to understand how the Internet fits into his/her marketing mix. 1 The Dot-Bomb is the period of time between 1998 and This period of time is when we saw the DOW Industrial Average rise from under 8,000 to just fewer than 12,000 and back down to fewer than 8,000 in a matter of five years. 2 Source: _are_locally_targeted White Paper 2Chads Fulfillment Page 3 of 5

4 In this white paper, you will learn about many of the available marketing methods/tactics the Internet has to offer. We hope that this will help you to make better choices in selecting tactics to test and ultimately find the appropriate online marketing mix that fits well into your overall business strategy. The Internet Marketing Arsenal New Internet marketing tactics pop up regularly and either evolves and withstands the test of marketer s quest for ROI or fizzles and become the latest fad. The list below includes 15 Internet marketing tactics that are no longer unknowns in our book because they have met the profitability test. Each of them works in the appropriate situation. We encourage you to gather more information on the tactics that look relevant to your business and test them to see if they have a positive ROI. Remember, test small and make sure that you learn something from each dollar you spend. Get the appropriate reports in place so you can walk away knowing whether a tactic worked or did not work but also knowing why it worked or did not work. Just because something works once, doesn t mean that it will work a second time or just because a tactic does not work the first test, doesn t mean that you can t make adjustments and get it to work the next time you test. Tactic Use Definition Affiliate Networks An affiliate network acts as an intermediary between publishers/affiliates and businesses/merchants. Networks allow Publishers to more easily find and participate in affiliate programs which are suitable for their Web site and allow businesses offering affiliate programs a larger audience by promoting their affiliate programs to all of the Publishers participating in the network. Sending communication to individuals that have opted in Housefile Retention to receiving communication from a specific company and have Marketing made a previous purchase. Third-party Marketing Display Networks Co Registration Network Sending communication to individuals that have opted in to receiving communication from a partner company and have agreed to entertain third-party offers. An organization charged with the representation of advertising space for a group of Web sites for the purpose of maximizing revenue and minimizing administrative costs through aggregation. The role of a display network is to transact, serve, track and report the distribution of creative from advertisers to publishers using an efficient, interactive marketplace. A collection of Web sites that allow visitors to choose one or more offered products that they are interested in receiving more information. For providing their contact information, interested consumers are provided additional offers (such as points, free samples, etc) for agreeing to get more information. Lead Generation The same a Co Registration Network except instead of only getting the opportunity to opt-in and receive offers from a thirdparty, the consumer can immediately navigate to the third-party site to make a purchase. Paid Search Contextual advertising where businesses pay to have their White Paper 2Chads Fulfillment Page 4 of 5

5 Organic Search Mobile Marketing Offline-to-Online Monetization Podcasts Auctions Social Media Viral Marketing Retention organization s Web site display in a grouping of search engine search results. Contextual advertising where results are returned based on the natural indexing of the Web site. The specific search engine algorithm determines how high/low each Web site ranks based on merit of the site s content and other factors. Sending advertising messages to cellular phones and other mobile devices. Encouraging consumers of offline media (TV, catalog, radio, etc) to visit a Web site. Increasing the value of a customer by getting them to convert on multiple offers (first- or third-party). This tactic is often used in the click while the consumer is on the Web site and in the purchasing path or has just completed the transaction. Post transaction cross sells can happen through the telephone or e- mail. Hosting online/streaming events discussing topics highly relevant to the host businesses product/service line to captivate a highly targeted audience. Posting products on third party sites that allow consumers to bid on various products. The highest bidder wins the right to purchase the product with said bid. The use of networking sites such as blogs, Facebook, LinkedIn, etc. to promote a specific product or service. Leveraging word of mouth to get consumer s to continue to pass on the intended message of the organization. White Paper 2Chads Fulfillment Page 5 of 5

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

A REAL PASSION FOR MARKETING

A REAL PASSION FOR MARKETING A REAL PASSION FOR MARKETING Accelerating YOUR Clients Business Growth Through Online Marketing CONTACT ww w.luv4marketing.com info@ luv4marketing.com UK - +44 (0) 1949 833014 US - +1 (702) 439 0025 INDEX

More information

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

4Local, Social and Mobile Marketing Solutions

4Local, Social and Mobile Marketing Solutions The Holidays Can Make Or Break Your Year 19.4% of Retail Sales Are During the Holidays In Some Verticals It s 40%!! Annual Revenue Revenue Per Day Holidays (30 days) The other 330 days Holidays (30 days)

More information

Get on the Fast Track with RSS-Driven Automation.

Get on the Fast Track with RSS-Driven Automation. Get on the Fast Track with RSS-Driven Automation. Streamline your content delivery program through RSS, email, and social media. Maximize reach, increase engagement, build customer trust and, ultimately

More information

Why digital marketing?

Why digital marketing? Why digital marketing? Online marketing isn t a fad, and it s not new. If your business doesn t have an online presence, you are already behind your competitors and missing out on literally millions of

More information

Tapping into Mobile App Installs. Building a Valuable User Base for Your App

Tapping into Mobile App Installs. Building a Valuable User Base for Your App Tapping into Mobile App Installs Building a Valuable User Base for Your App Introduction If your business has an app, or you re planning to launch one, you ve probably spent a lot of time thinking about

More information

Digital Marketing Services Product Overview

Digital Marketing Services Product Overview Digital Marketing Services Product Overview What is Digital Marketing? Digital Marketing is the practice of promoting products and services using digital distribution channels, reaching targeted consumers,

More information

OMNI-CHANNEL MARKETING. Top 9 Questions

OMNI-CHANNEL MARKETING. Top 9 Questions OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is

More information

THE SECRETS TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication

THE SECRETS TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication 10 THE S TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication 10 S THE TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) By Jackie Key, Managing Director, Key Principles

More information

Mailing List Growth Strategies. A guide to increasing the size of your mailing list. November 2012 Version 0.2

Mailing List Growth Strategies. A guide to increasing the size of your mailing list. November 2012 Version 0.2 Mailing List Growth Strategies A guide to increasing the size of your mailing list November 2012 Version 0.2 Contents Introduction... 3 Lightboxes... 4 Implementation advice... 6 Social Media... 8 Implementation

More information

Top 5 Things to Consider When Evaluating PPC Management Tools

Top 5 Things to Consider When Evaluating PPC Management Tools Top 5 Things to Consider When Evaluating PPC Management Tools By William Leake, CEO, For companies just starting out with online marketing, and for many who have been online for years, pay-per-click (PPC)

More information

SOCIAL MEDIA MARKETING & MORE

SOCIAL MEDIA MARKETING & MORE TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background

More information

Guide To Successful Social Recruitment Through Refe r r a l s Page 1. White Paper. Guide To Successful Social Recruitment Through Referrals

Guide To Successful Social Recruitment Through Refe r r a l s Page 1. White Paper. Guide To Successful Social Recruitment Through Referrals Guide To Successful Social Recruitment Through Refe r r a l s Page 1 White Paper Guide To Successful Social Recruitment Through Referrals Guide To Successful Social Recruitment Through Referral s Page

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

The 5 Components of a Successful Online Marketing Strategy. www.expandeer.com

The 5 Components of a Successful Online Marketing Strategy. www.expandeer.com The 5 Components of a Successful Online Marketing Strategy www.expandeer.com Whether you re thinking of taking your business to the next level or initiating a new ecommerce project or marketing campaign,

More information

OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION

OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION 1 Table of Contents 1. Introduction to online advertising and Adwords... 3 2. What should we look out for... 4 3. Diversified

More information

MYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction.

MYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction. RE MYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction. Data brought to you by: In recent years, social media

More information

Free Analytics are Not Always the Best Deal

Free Analytics are Not Always the Best Deal Free Analytics are Not Always the Best Deal Summary The choice between utilizing a free Analytics solution versus a paid Analytics solution is not as straight forward as it may appear. Indeed, free Analytics

More information

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION.

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. 214 INTERACTIVE CONTACT DREW PICKARD 214-991-1298 DIRECT DREW@214INTERACTIVE.COM INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. LET US HELP YOU SHOW UP AND SHOW OFF. 214 INTERACTIVE IS A FULL SERVICE

More information

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else?

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else? 1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a

More information

MULT MUL I T CHANNEL CUSTOMER ENGAGEMENT

MULT MUL I T CHANNEL CUSTOMER ENGAGEMENT MULTI-CHANNEL CUSTOMER ENGAGEMENT Agenda What is Multi-Channel Engagement? Definitions of Engagement Merkle s Definition Multi-Channel Engagement g in Our Industry Examples of Engagement Why We Believe

More information

5 B2B SEO Myths That Are Hurting Your Bottom Line

5 B2B SEO Myths That Are Hurting Your Bottom Line That Are Hurting Your Bottom Line Separating fact from fiction in search engine optimization TheMxGroup.com 800-827-0170 Search engine optimization: A marketing imperative As the Internet has matured,

More information

Information Architecture & Web Advertising

Information Architecture & Web Advertising Information Architecture & Web Advertising Shawn Livengood INF385E The University of Texas at Austin November 5, 2009 This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative

More information

Online and Social Media Marketing Certificate Program. Syllabus

Online and Social Media Marketing Certificate Program. Syllabus Online and Social Media Marketing Certificate Program Syllabus Instructor: Karen Porter The Online Marketing and Social Media Certificate program is designed to give its students a practical education

More information

The Emergence of Internet Marketing. white paper

The Emergence of Internet Marketing. white paper The Emergence of Internet Marketing white paper Traditional marketing relies on decisions in four basic controllable categories labeled the four P s : Product, Price, Place and Promotion. In this marketing

More information

Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google

Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google By Katina Beveridge 1 INTRODUCTION Imagine having a flood of highly targeted, ready to

More information

The 9 Most Expensive Mistakes Found in AdWords Audits

The 9 Most Expensive Mistakes Found in AdWords Audits The 9 Most Expensive Mistakes Found in AdWords Audits By: Jeff Mette The biggest advantage to Google AdWords also seems to be its biggest challenge for advertisers: learning how to track and report the

More information

Beyond the Click : The B2B Marketer s Guide to Display Advertising

Beyond the Click : The B2B Marketer s Guide to Display Advertising Beyond the Click : The challenge In B2B marketing, the ultimate objective of any campaign is to generate the most qualified leads possible, convert these leads into new opportunities that fill the sales

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet

CIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet CIBC Business Toolkit Grow and Manage Your Business Online Part 5: Grow Online Worksheet 2 Grow Your Business Online Worksheet As you re thinking about new ways to grow your business online, use this worksheet

More information

How the Internet has Impacted Marketing?

How the Internet has Impacted Marketing? Online Marketing and Social Media ( Module 1 ) How the Internet has Impacted Marketing? The internet has developed very rapidly as a major force in the marketing equation for many consumer products. Not

More information

CONTENTS WHAT IS ONLINE MARKETING? WHY IT'S IMPORTANT HOW TO GET STARTED // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING

CONTENTS WHAT IS ONLINE MARKETING? WHY IT'S IMPORTANT HOW TO GET STARTED // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING CONTENTS WHAT IS ONLINE MARKETING? // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING // MARKETING TYPE PROS AND CONS WHY IT'S IMPORTANT // NEW BUSINESS GENERATION // CUSTOMER RELATIONSHIP DEVELOPMENT

More information

THE GLOBAL LOCAL AGENCY. Affiliate Marketing Guide. San Francisco Paris Belgium. Contact: +33 669 40 16 09 4 Place Louis Armand 75012 Paris CA France

THE GLOBAL LOCAL AGENCY. Affiliate Marketing Guide. San Francisco Paris Belgium. Contact: +33 669 40 16 09 4 Place Louis Armand 75012 Paris CA France THE GLOBAL LOCAL AGENCY Affiliate Marketing Guide San Francisco Paris Belgium Contact +1 415 730 2216 555 California Street Suite 4925 ZIP 94104 San Francisco USA Contact: +33 669 40 16 09 4 Place Louis

More information

THE SMALL BUSINESS SEO & PPC BLUEPRINT. 6 Quick & Effective Ways For Small Businesses To Improve Search Rankings & Drive Leads

THE SMALL BUSINESS SEO & PPC BLUEPRINT. 6 Quick & Effective Ways For Small Businesses To Improve Search Rankings & Drive Leads THE SMALL BUSINESS SEO & PPC BLUEPRINT 6 Quick & Effective Ways For Small Businesses To Improve Search Rankings & Drive Leads TABLE OF CONTENTS 3 4 8 12 13 Introduction It Begins With SEO Maximize PPC,

More information

Get paid $1.50 to $20 per lead using your websites, blogs, newsletters, and mailing lists.

Get paid $1.50 to $20 per lead using your websites, blogs, newsletters, and mailing lists. Get paid $1.50 to $20 per lead using your websites, blogs, newsletters, and mailing lists. See What Partners Say About Using RevResponse: We ve experienced high payouts for each successful lead and our

More information

Social Media Marketing. Hours 45

Social Media Marketing. Hours 45 Social Media Marketing Related Certificate Course ID Audience Social Media Marketing Social Media Marketing Intermediate Hours 45 Overview: Social media remains an evolving aspect of our daily lives in

More information

Redefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified

Redefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified Smart Market: Vol. 4 Data-Driven Marketing, Demystified Redefining Measurement from Awareness to Conversion PROGRAMMATIC MARKETING & THE NEW CUSTOMER JOURNEY In today s multiscreen world, the odds that

More information

Introduction Email Marketing: Online Marketing:

Introduction Email Marketing: Online Marketing: Table of Contents Introduction... 3 Marketing Plan... 4 Advertising... 9 Social Media Marketing... 11 Online Marketing... 14 Coupons and Contests... 19 Email Marketing... 21 Quick Tips... 22 Introduction

More information

Recruiters. www.cv-library.co.uk 01252 810995 sales@cv-library.co.uk

Recruiters. www.cv-library.co.uk 01252 810995 sales@cv-library.co.uk Recruiters Introduction Using the internet to fuel your recruitment drive is becoming most employers favourite method of job vacancy advertising. With more candidates than ever looking for a fresh start

More information

Career Paths... Digital Job Areas Digital

Career Paths... Digital Job Areas Digital Job Areas Affiliate Marketers are responsible for setting up and managing relationships with affiliate websites which are connected to their own main brand. Key responsibilities include setting up, monitoring

More information

DISCOVER MORE ON DIGITALMARKETINGINSTITUTE.COM

DISCOVER MORE ON DIGITALMARKETINGINSTITUTE.COM Introduction The digital economy is thriving at an overwhelming rate, which has had a positive impact on job availability and career progression within the industry. Digital is driving revenue. Its reputation

More information

2015 GUIDE TO GENERATING NEW CLIENTS ONLINE FOR CONSUMER LAW FIRMS

2015 GUIDE TO GENERATING NEW CLIENTS ONLINE FOR CONSUMER LAW FIRMS 2015 GUIDE TO GENERATING NEW CLIENTS ONLINE FOR CONSUMER LAW FIRMS LeadQ Group, Bellevue, Washington 2015 LeadQ Group. All rights reserved. LegalLeadQ is a program of LeadQ Group LLC. www.legalleadq.com

More information

Powering Marketing. The Five Tenets of Modern Marketing in Financial Services and Insurance. Marketing Technology

Powering Marketing. The Five Tenets of Modern Marketing in Financial Services and Insurance. Marketing Technology Powering Marketing Transformation The Five Tenets of Modern Marketing in Financial Services and Insurance Targeting Engagement Conversion Analytics Marketing Technology THE FIVE TENETS OF MODERN MARKETING

More information

LINKEDIN SPONSORED UPDATES

LINKEDIN SPONSORED UPDATES CRASH COURSE on LINKEDIN SPONSORED UPDATES Everything you need to set up and optimize LinkedIn s latest advertising opportunity. A publication of 2 author s note: Before we dive into our crash course,

More information

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

Website and Marketing Best Practices Guide*

Website and Marketing Best Practices Guide* and Best Practices Guide* * Please note: The Best Practices outlined in this guide are subject to change. Please refer to the links provided throughout this guide for the latest information in regards

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

EDI 101 White Paper What every company needs to know about EDI

EDI 101 White Paper What every company needs to know about EDI www.2chadsfulfillment.com 6330 Washington St Ste 8 Denver, CO 80216 (303) 757-6500 EDI 101 White Paper What every company needs to know about EDI White Paper 2Chads Fulfillment www.2chadsfulfillment.com

More information

How. B2B Companies. Can Generate More Demand and Better Leads at Less Cost

How. B2B Companies. Can Generate More Demand and Better Leads at Less Cost How B2B Companies Can Generate More Demand and Better Leads at Less Cost A How B2B Companies Can Generate More Demand and Better Leads at Less Cost As many B2B marketers already know, it is important to

More information

What s s So Important About Search Engine Optimization (SEO)? Presented by, B Line Marketing www.blinemarketing.com

What s s So Important About Search Engine Optimization (SEO)? Presented by, B Line Marketing www.blinemarketing.com What s s So Important About Search Engine Optimization (SEO)? Presented by, B Line Marketing www.blinemarketing.com Do You Recognize These Logos? Your Customers Do! Don t you want a marketing company that

More information

Driving Online Traffic and Measuring Offline Phone Conversions

Driving Online Traffic and Measuring Offline Phone Conversions Driving Online Traffic and Measuring Offline Phone Conversions Executive Summary We are in the midst of an ever-evolving digital world and every aspect of your online efforts must complement and support

More information

Creating a Landing Page to Achieve Maximum Results

Creating a Landing Page to Achieve Maximum Results Creating a Landing Page to Achieve Maximum Results Landing Page? By now most of us will know what a landing page is and what it aims to achieve, but for those of you who do not, we can simply define it

More information

qwertyuiopafdlzxcvbnmqwertyu iopasdfghjklzxcvbnmqwertyuiop asdfghjklzxcvbnmqwertyuiopasd fghjklzxcvbnmqwertyuiopasdfgh zxcvbnmqwertyuiopasdfghjklzxc

qwertyuiopafdlzxcvbnmqwertyu iopasdfghjklzxcvbnmqwertyuiop asdfghjklzxcvbnmqwertyuiopasd fghjklzxcvbnmqwertyuiopasdfgh zxcvbnmqwertyuiopasdfghjklzxc qwertyuiopafdlzxcvbnmqwertyu iopasdfghjklzxcvbnmqwertyuiop asdfghjklzxcvbnmqwertyuiopasd fghjklzxcvbnmqwertyuiopasdfgh ecommerce Master Class jklzxcvbnmqwertyuiopasdfghjkl 12 Week Curriculum Thestartuptakeoff.com

More information

Online Marketing. What Worked in 2009 And What to Expect in 2010

Online Marketing. What Worked in 2009 And What to Expect in 2010 a Study Online Marketing Trends: What Worked in 2009 And What to Expect in 2010 Biggest Online Marketing Wins of 2009 2009 was an interesting year for marketers, to say the least. With the tumultuous economy

More information

Identifying Ethical SEO

Identifying Ethical SEO Choosing the right SEO provider means finding a partner to work with your business to increase your visibility and viability online. In this report we will identify the key points to help you chose an

More information

We offer what matters quality and experience

We offer what matters quality and experience Marketing Proposal AGENDA ABOUT US WHO WE ARE WHY CHOOSE US We offer what matters quality and experience MEDIA STRATEGY REPORTING 2 WHO WE ARE Bendrax, Ltd specialises in designing, implementing and promoting

More information

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia. 2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross

More information

ONLINE MARKETING FUNDAMENTALS

ONLINE MARKETING FUNDAMENTALS ONLINE MARKETING FUNDAMENTALS How to Get More Customers and Supporters Online By Shane Rasnak www.shanerasnak.com What We ll Be Covering Why most organizations get terrible results with online marketing

More information

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP About the Free Report: This Free Report is designed to provide you with information you can use to enhance your internet presence. The report will help you determine what kind of website you have or need,

More information

For example: Standard Banners: Images displayed alongside, above or below content on a webpage.

For example: Standard Banners: Images displayed alongside, above or below content on a webpage. What is display advertising? The term display advertising refers to banner ads displayed on web pages. Over time, banner ads evolved from very simple basic text to include more engaging content and format

More information

Top 5. Digital Marketing Services for Local Businesses

Top 5. Digital Marketing Services for Local Businesses Top 5 Digital Marketing Services for Local Businesses Lead generation, search engine optimization and transparent analytics - trying to understand these things is enough to make your head spin.? into How

More information

The Lukens Company Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels

The Lukens Company Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels The Lukens Company Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels We ve all

More information

Social Media Trends Report

Social Media Trends Report Social Media Trends Report Global statistics on current social media marketing trends SOCIAL MEDIA TRENDS 2009 Executive Summary Change in online marketing budgets Social Networking Usage Worldwide usage

More information

Postgraduate Diploma in Digital Marketing. Awarded by University of California Irvine Extension

Postgraduate Diploma in Digital Marketing. Awarded by University of California Irvine Extension Postgraduate Diploma in Digital Marketing Awarded by University of California Irvine Extension 2 Accelerate your Career Improve Your Career Options with a Professional Postgraduate Diploma University of

More information

1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8.

1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8. 1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8. Landing Page Optimization LINK BUILDING & SITE CONTENT I m

More information

CASE STUDY. L Oréal Canada

CASE STUDY. L Oréal Canada CASE STUDY Finds Beauty in Programmatic Buying With DoubleClick Bid Manager and Google Analytics Premium Finds Beauty in Programmatic Buying With DoubleClick Bid Manager and Google Analytics Premium Goals

More information

Clever Methods. Proven Results.

Clever Methods. Proven Results. Clever Methods. Proven Results. INTERNET MARKETING SOCIAL MEDIA CREATIVE SERVICES WEB DEVELOPMENT several years we have perfected our process, allowing us to create valuable services that produce cost

More information

Internet Marketing for Local Businesses Online

Internet Marketing for Local Businesses Online Dear Business Owner, I know you get calls from all sorts of media outlets and organizations looking to get a piece of your advertising budget. Today I am not pitching you anything. I would just like to

More information

AWEBDESK EMAIL MARKETER

AWEBDESK EMAIL MARKETER AWEBDESK EMAIL MARKETER Version 6.1.0 AwebDesk Softwares How To Grow Your Email Marketing List Edition 1.0 October 2012 Page 1 of 10 Introduction Email marketing can be profitable for any business, no

More information

Internet Marketing Basics

Internet Marketing Basics Is Your Website is Ready for the Internet? In this presentation we will share tips to market your business on the Internet Topics Include: Blogs E-Mail Marketing Search Engine Marketing Search Engine Optimization

More information

Constant Contact Small Business Pulse The Health and Wellness of Small Businesses

Constant Contact Small Business Pulse The Health and Wellness of Small Businesses Constant Contact Small Business Pulse The Health and Wellness of Small Businesses Based on Research Conducted in May 2012 Copyright 2012 Constant Contact Inc. 1 In This Report What s Keeping SMBs Up at

More information

The Quantcast Display Play-By-Play. Unlocking the Value of Display Advertising

The Quantcast Display Play-By-Play. Unlocking the Value of Display Advertising The Quantcast Display Play-By-Play Unlocking the Value of Display Advertising Introduction In 2013, businesses will spend nearly $18 billion on display advertising. Over the past few years, we've seen

More information

The Right Marketing Mix

The Right Marketing Mix a The Right Marketing Mix Guide to Creating the Right Marketing Mix for Your Business A brought to you by www.mumsinc.com How To Create the Right Marketing Mix for Your Business Introduction Marketing

More information

Display ad clickers are not your customers

Display ad clickers are not your customers Quantcast Whitepaper January 2013 Display ad clickers are not your customers Konrad Feldman CEO, Quantcast 2013 Quantcast Corporation. All Rights Reserved. Quantcast Whitepaper Display Ad Clickers Are

More information

Using ShopTab with an Affiliate Marketing Program

Using ShopTab with an Affiliate Marketing Program Using ShopTab with an Affiliate Marketing Program An affiliate marketing program can be a very effective way to drive revenues for a merchants and marketing networks by creating a large group of sellers

More information

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing SEARCH ENGINE MARKETING 101 A Beginners Guide to Search Engine Marketing June 2015 What is Search Engine Marketing? You ve heard the word before or simply the term SEM. Your co-workers mention it. You

More information

DISPLAY AD CLICKERS ARE NOT YOUR CUSTOMERS

DISPLAY AD CLICKERS ARE NOT YOUR CUSTOMERS Quantcast Whitepaper December 2012 DISPLAY AD CLICKERS ARE NOT YOUR CUSTOMERS Konrad Feldman CEO, Quantcast 2012 Quantcast Corporation. All Rights Reserved. Quantcast Whitepaper Display Ad Clickers Are

More information

Module 6. e-business and e- Commerce

Module 6. e-business and e- Commerce Module 6 e-business and e- Commerce 6.1 e-business systems 6.2 e-commerce systems 6.3 Essential e- commerce processes 6.4 Electronic payment processes 6.5 e-commerce application trends 6.6 Web store requirements

More information

THE RECRUITMENT INDUSTRY ONLINE

THE RECRUITMENT INDUSTRY ONLINE THE RECRUITMENT INDUSTRY ONLINE AS A LEADING DIGITAL MARKETING AGENCY WITHIN THE RECRUITMENT INDUSTRY ENCENDO UNDERTOOK A STUDY IN MAY 2015 INTO THE ATTITUDES AND SPEND OF RECRUITMENT COMPANIES IN IRELAND

More information

Marketing Plan Checklist

Marketing Plan Checklist Marketing Plan Checklist Water Street Design, LLC 205 North Cameron Street Winchester, VA 22601 540-667-6646 waterstdesign.com Creating a Marketing Plan You d be surprised how many large brands rely on

More information

Website Marketing for Customer Gain and Retention. Rural Cellular Association

Website Marketing for Customer Gain and Retention. Rural Cellular Association Website Marketing for Customer Gain and Retention Rural Cellular Association October 13, 2010 Agenda I) Introduction II) Keys to Successful Web Marketing A) Web Design B) Web KPI s C) Web s relationship

More information

The Balanced Marketing Ecosystem: Using Traditional & Digital Marketing to Maximize Your Acquisition of New Customers

The Balanced Marketing Ecosystem: Using Traditional & Digital Marketing to Maximize Your Acquisition of New Customers The Balanced Marketing Ecosystem: Using Traditional & Digital Marketing to Maximize Your Acquisition of New Customers Allan Petrilli Manager of Affiliate Services Income Access Group PRESENTATION OVERVIEW

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

Social Media and the Data Management Platform. Understanding Data-Driven Social Media Marketing

Social Media and the Data Management Platform. Understanding Data-Driven Social Media Marketing Social Media and the Data Management Platform Understanding Data-Driven Social Media Marketing 1 Discover the Benefits of Powering Your Social Media Marketing Efforts with Data In 2013 it became clear

More information

Online Advertising Agency. www.m-m-g.com

Online Advertising Agency. www.m-m-g.com Online Advertising Agency MOBILE ADVERTISING EMAIL MARKETING IN-GAME ADVERTISING VIDEO MARKETING SOCIAL ADVERTISING AFFILIATE MARKETING DISPLAY & BRANDING ABOUT US Mars Media Group was founded in 2003

More information

SPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like

SPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like SPECIAL REPORT How Businesses Are Leveraging New Internet Marketing Platforms Like VIDEO, SOCIAL MEDIA, and MOBILE to Acquire New Customers and Dominate Their Markets Introduction Businesses of all types

More information

SplitTarget 2012 Contract Marketing Organization

SplitTarget 2012 Contract Marketing Organization SplitTarget 2012 Contract Marketing Organization Split your Target and Conquer the Market. INTERNET MARKETING WEBSITE DEVELOPMENT ECOMMERCE DEVELOPMENT SEARCH ENGINE OPTIMIZATION PAY-PER-CLICK MANAGEMENT

More information

Survey Says: Consumers Want Live Help

Survey Says: Consumers Want Live Help Session Abstracts Optimization Services Track Survey Says: Consumers Want Live Help October 22 nd, 11:00 am Eastern ATG recently surveyed more than 1,000 Internet users who research, apply for, and buy

More information

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation SOCIAL MEDIA: The Tailwind for SEO & Lead Generation 2 INTRODUCTION How can you translate followers into dollars and social media engagement into sales and deals? Search Engine Optimization (SEO) strategy

More information

How to Dominate Your Local Market Online Now

How to Dominate Your Local Market Online Now How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder

More information

A Comprehensive Data Management Platform Powers 360 Analytics. Centrally Analyze Audience, Campaign, and Performance Data

A Comprehensive Data Management Platform Powers 360 Analytics. Centrally Analyze Audience, Campaign, and Performance Data A Comprehensive Data Management Platform Powers 360 Analytics Centrally Analyze Audience, Campaign, and Performance Data 1 How can you analyze all of your disparate first-party and third-party audience,

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

A free guide for readers of Double Your Business. By Lee Duncan www.double Your Business.com

A free guide for readers of Double Your Business. By Lee Duncan www.double Your Business.com 7 Factors to increase the leads you generate from Pay Per Click advertising with Google Adwords. Exclusively for readers of Double Your Business. A free guide for readers of Double Your Business By Lee

More information

Leaving Money On The Table

Leaving Money On The Table 10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the

More information

Digital Marketing, How To Guide for American Express Merchants

Digital Marketing, How To Guide for American Express Merchants Digital Marketing, How To Guide for American Express Merchants americanexpress.com.au/merchant How to promote yourself online and successfully grow your business in the digital world 1 Contents 1. Introduction

More information

The. biddible. Guide to AdWords at Christmas

The. biddible. Guide to AdWords at Christmas The biddible. Guide to AdWords at Christmas CONTENTS. Page 2 Important Dates Page 3 & 4 Search Campaigns Page 5 Shopping Campaigns Page 6 Display Campaigns Page 7 & 8 Remarketing Campaigns Page 9 About

More information