Integrated Media Planning Guide

Transcription

1 2015 Integrated Media Planning Guide Medical Design Technology Engages a Market Leading Audience of Medical Device Design & Engineering Professionals Every Day

2 The Market A Market Fueled by Three Key Groups of Decision-Makers Medical device design engineers, research & development, and corporate managers are motivated by an ever challenging product development environment. The emphasis on a rapid time-to-market and cost controls, mixed with strict regulatory oversight, creates the need to realize greater efficiency in a market expected to grow at 4.5% per year (CAGR) through 2018.* As each group has significant influence over purchasing decisions, they are interested in discovering innovative technologies, market trends, and industry developments that could enhance their latest projects. Equipped with this information, they are able to better select the products and services needed for development challenges. Securing reliable information quickly can help ensure product launch success. With adversity at each step, design engineers, research and development, and corporate management are seeking strategic partners upon whom they can rely for support. Engaging these professionals with a clear message at critical intervals is key to establishing a credible presence in the industry. *Source: EvaluateMedTech World Preview 2013: Outlook to 2018 Report, Evaluate Ltd.

3 Overview Medical device design engineers, research & development, and corporate management are seeking critical market information, news, and technologies through a variety of desired formats in an effort to build their development toolbox for current and future projects. With Medical Design Technology, your company and products remain top-of-mind with these professionals through our content-rich information delivery channels. Medical Design Technology engages an audience of design engineering, research & development, and corporate management professionals, empowering them to elevate the quality and innovation of their development initiatives. Respected, high-level editorial content, including daily updates on news, products, and best practices; video broadcasting; webcasts; blog posts by editors, special contributors, and readers; and multiple design tool resources, enables these decision-makers to generate informed technology purchasing decisions in the early, middle, and advanced stages of the design cycle. Medical Design Technology gives you greater access to your most important customers and prospects by reaching the key decision-makers in the top medical device manufacturing companies including: MEDTRONIC BOSTON SCIENTIFIC ABBOTT LABORATORIES GE HEALTHCARE SIEMENS BECTON DICKINSON ETHICON COVIDIEN ST. JUDE MEDICAL STRYKER BAXTER HEALTHCARE 3M BECKMAN COULTER PHILIPS MEDICAL SYSTEMS SMITH & NEPHEW INC. JOHNSON & JOHNSON SYNTHES HONEYWELL RESPIRONICS MERCK STERIS CORP. SMITHS MEDICAL WELCH ALLYN PFIZER CONMED LINVATEC

4 2015 MDT Magazine Editorial Calendar JANUARY/FEBRUARY MARCH APRIL/MAY JUNE Ad Closing January 5 February 9 April 8 May 22 Materials Due January 12 February 16 April 16 May 29 Feature Articles Medical Electronics Contract Manufacturing In Vitro Diagnostics 2015/2016 Buyers Guide Extrusion Micro-Molding Electronic Connectors Testing Tubing Motion Control Device Sector Spotlight Cardiovascular Implantables Combination Products Roundtable Miniaturization Prototyping Materials Applying Tech Diagnostics Sensing in Patient Monitoring Disposables in IVD Perspectives Manufacturing Trends Patient Safety Product Development Notables Tubing Pumps/Valves Adhesives/Coatings Current Report Power Sensors Motors Value Added MD&M West Showcase Design Innovations Profiles Web Connect & MD&M East Showcase JULY/AUGUST SEPTEMBER OCTOBER NOVEMBER/DECEMBER Ad Closing July 15 August 12 September 9 November 18 Materials Due July 22 August 19 September 16 November 25 Feature Articles Molding Laser Machining Device Coating Miniaturization Testing Tubing Extrusion Motion Control In Vitro Diagnostics 3D Printing Molding Medical Electronics Device Sector Spotlight Surgical Orthopedics Cardiovascular Patient Monitoring Roundtable Product Design Automation Fluid Control Contract Manufacturing Applying Tech Power in Portable Healthcare Home Healthcare Robotic Surgery Drug Delivery Perspectives Outsourcing Regulatory Mobile Healthcare Looking Ahead to 2016 Notables Testing Equipment Component Fabrication Pumps/Valves Materials Current Report Electronic Connectors Sensors Power Motion Control Value Added Design Innovations Profiles Web Connect MD&M Minneapolis Showcase Feature sections and topics subject to change.

5 2015/2016 Buyers Guide Year-Round Impact With the Market s Most Complete Buyers Reference Reach active buyers in the medical device manufacturing market every time they search for your products and services through the 2015/2016 Medical Design Technology Buyers Guide. Your message will be seen by 36,000* potential buyers in the most important U.S. medical device manufacturing facilities, and you ll reach tens of thousands more online. Published in June, in print and digitally at, the Buyers Guide provides your company with year-round exposure among medical design buying team members who refer to it as their first step in choosing a product or supplier. Increase Your Exposure in Print and Online Directory advertisers will receive: - Up to 20 listings in the Product & Services Directory, enhanced listings in print, including phone, , URL, and cross-references to their ad - Online Company Profile includes company, information, and images - Highlighted company name in the company list under Site Guide - Free MDT Technology & Video Showcase enewsletter listing during 2015 Enhance your online directory exposure with a keyword purchase and receive: - Rotating banner that will appear in both the product search/browse and keyword search for those categories purchased price starts at $927 per keyword per year - Company name/logo rotating in the Featured Company section under the keyword purchased categories - Your company s products appearing in the Featured Product section of your keyword banner categories Issue Date Ad Closing June June 5 Display Ad Rates Full Page $7,931 2/3 Page $6,489 1/2 Page Island $4,656 1/2 Page $4,305 1/3 Page $3,666 *December 2013 BPA Statement. Additional Charges 4-Color $1,339 Bleed No Charge Call Ad (2 x 3 ) $845 Call Ad (2 x 2 ) $680 Call Ad (2 x 1 ) $567 Logo (Advertiser) $433 Logo (Non-advertiser) $587 Ad Size Trim Bleed Live Full Page ½ /3 Page /2 Page Island /2 Page Horizontal /3 Page Square /3 Page Vertical /6 Page Vertical Call Ads , 2 or 3

6 2015 Media Content Calendar (Website, E-newsletters, Video, Magazine ) JANUARY FEBRUARY MARCH APRIL MAY JUNE Monthly Highlights* Adhesives Assembly Contract Manufacturing Automation Compliance Software Buyers Guide Cardiovascular Contract Design Electronic Connectors Ceramics Cardiovascular Cleanroom Component Fabrication Design Software Implantables Combination Products Design Trends Component Fabrication Device Coating Extrusion Machining Component Specifications Electronics Assembly Device Packaging Manufacturing Trends Diagnostics Patient Safety Data Management Infection Control EMI/RFI Technology Miniaturization Lasers Prototyping Device Trends IVD Marking Outsourcing MD&M West Highlights (video) Pumps Disposables Materials Medical ICs Power Medical Electronics Sensors Medical Electronics MD&M East Highlights (video) Sterilization Micro-Molding Testing Motion Control Micro-Molding Surface Treatment Tubing Wound Care Valves Optoelectronics Motors Testing Services Wireless Connectivity Outsourcing Tubing Power JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER Monthly Highlights* Adhesives Assembly Design Trends Cardiovascular 3D Printing Contract Manufacturing Contract Design Combination Products Disposables Component Specification Design Software Drug Delivery Contract Manufacturing Device Coating Home Healthcare Extrusion Displays Implantables Device Software Electronic Connectors Lasers Fluid Control Electronics Assembly Looking Ahead to 2016 Micro Machining Inspection Miniaturization IVD Filters Medical Electronics Molding Manufacturing Trends Molding MD&M Minneapolis Highlights (video) Machining Neurology Medical Electronics Orthopedics Motion Control Materials Patient Monitoring Plastics Motors Regulatory Focus Surgical Device Technology Molding Product Design Pumps Outsourcing Testing Valves RFID Prototyping Surgical Device Technology Power Tubing Wireless Electronics Telemonitoring Tubing Wireless Electronics Validation Thermal Management Testing Services Motors *Monthly Highlights subject to change. Refer to 2015 MDT Magazine Editorial Calendar for specific coverage and closing dates.

7 Website The Online Connection to Medical Device Design Professionals Medical Design Technology s website offers you even more opportunities to get your message in front of key customers and prospects. With impactful rich media units and remarketing opportunities, Medical Design Technology has created an environment designed to increase exposure, drive traffic to your site, and ultimately lead to sales. Content is updated daily and includes news, articles, product information, and a functional online buyers guide. Leaderboard or Expandable Leaderboard 728 x 90 pixels; Expandable opens to 728 x 180 pixels Expandable CPM: $72 Standard CPM: $57 Wallpaper Ad Appears run-of site to the left and right of the website page. See complete specifications and suggested creative tips at right. CPM: $129 Sponsored Product 50 words or less of text and 75 x 75 pixel image CPM: $52 Home Page Peel Back 100 x 100 pixels, opens to 500 x 500 pixels CPM: $88 Pencil Pushdown 970 x 30 pixels, opens to 970 x 418 pixels CPM: $103 Boombox or Expandable Boombox 300 x 250 pixels; Expandable opens to 500 x 250 pixels Expandable CPM: $72 Standard CPM: $57 Jumbo Tower 300 x 600 pixels CPM: $72 Rich Media Boombox 300 x 250 pixels (Post your video or podcast) CPM: $72 NEW FOR 2015 Real-Time Rich Media Real-Time Rich Media enables advertisers to scale their content marketing and social media efforts into digital advertising. Promote your blog content, forums, press releases, video, or social media updates in real-time to any of our qualified audiences. Engineering Live Engineering Live is an interactive, multimedia presentation where our editors explore a vital facet of the global medical device/electronic design landscape. Each episode features a panel of experts drawn from the industry, academia, the government, and more to discuss the issue from their unique perspective. Ad Specs: Submit.gif,.jpg,.swf, or redirect tags (.gif can be animated). Maximum file size: 90 kb. Rich Media: looping animation and Flash included. Other rich media quoted upon request. When sending in Flash, include.fla file (for lead tracking),.swf, and alternate.gif or.jpg. Be sure to include linking URL for ad units. Expandable Ads: Two files are needed (closed and open).jpg or.swf (.swf should have as little action scripting as possible). Maximum file size is 90kb. We will add the close & click URL redirect tags. Wallpaper Ad Specs: Submit as a single image a minimum of 1600 x 1200 pixels in size. The middle 1040 section of the image must be transparent. Messaging should begin 50 pixels from the top of the image and end no deeper than 700 pixels; the left and right images should be no wider than 160 pixels each. To create a seamless user experience, it is recommended that the background on the left and right images extend out and down to the 1600 x 1200 pixel width and depth. 80kb maximum file size.

8 The Pulse Medical Design Technology s Industry Update The Pulse is Medical Design Technology s semi-monthly video newscast hosted by the MDT editorial staff and anchored by editor-in-chief Sean Fenske. The Pulse enables viewers to get a snapshot of the innovative medical device development landscape in a time friendly video format. Each episode offers viewers a quick glance at some of the more interesting technological developments in the medical device space. Coverage includes unique and innovative medical technologies that are being released to the marketplace, as well as those still under development. The technologies range from rapid diagnostic devices used at bedside to enhanced mobility devices for the disabled. Click here to view The Pulse. Multiple opportunities are available to present your message in conjunction with The Pulse. Sponsors can elevate their company s image and profile in front of an industry specific audience, while taking advantage of a key lead-generation opportunity. The Pulse exclusive sponsorship program includes: Featured 15-second pre-roll commercial Sponsored mention in daily newsletter for one week with promotion of current broadcast Company logo in full week daily newsletter letter promotion Company logo placed prominently on The Pulse website channel home page ( In-line text ad appearing for a full week following The Pulse sponsorship, generating click-throughs to your website Contact your representative for exclusive and custom sponsorship opportunities and pricing. The Medical Design Technology editorial staff is interested in your ideas for suggested Pulse topics. Contact Sean Fenske at sean.fenske@advantagemedia.com.

9 Daily Contact With Your Best Prospect Daily Newsletter Reach thousands of opt-in subscribers through the Medical Design Technology Daily (morning) and Medical Design Technology Today (afternoon) enewsletters. Your ad sponsorship will appear for 5 days (Monday through Friday), and will link directly to any page on your site giving buyers access to more information about your company s products and services. Advertisers in the morning or afternoon enewsletters will receive highly-profiled lead information, including full contact details of those readers that clicked on your ad. Responsive Design for Increased Engagement Currently, 47% of is opened on mobile devices.* Medical Design Technology s responsive design enewsletter format allows for easy viewing on any device, automatically adapting to the size of the screen on which it s being displayed, presenting your message in an engaging, readable manner. Desktop Display Premium Leaderboard (600 x 100 pixels; converts to 300 x 50 pixels for mobile display): $2,575 TOC Premium Boombox (300 x 250 pixel ad, 50-character/7-word headline, 200 characters or 32 words of text, and link): $2,575 Mobile Display Ad Specs Maximum file size 30kb. File type.gif,.jpg, or redirect tags (.gif can be animated). *Source: Litmus - Analytics (April 2014). Send all MDT enewsletter advertising materials to newslettermaterials@advantagemedia.com. Inline Text & Image Ad (50-character/7-word headline, 250 characters or 32 words of text, 180 x 150 pixel image, and link): $2,175 Inline Text & Image Ad (Positions 2, 3 & 4): $2,060

10 In Vitro Diagnostics News Targeted Coverage of IVD News and Technology Medical Design Technology s In Vitro Diagnostics News gives marketers access to decision-makers in the IVD market, one of healthcare technology s fastest growing sectors. In Vitro Diagnostics News is deployed every Tuesday to a specific IVD audience of nearly 12,000 decision-makers involved in the development of IVD technologies such as assays, companion diagnostics, and point-of-care test solutions. These professionals represent the top 100 IVD companies in the world, including: Beckman Coulter GenProbe Johnson & Johnson Pfizer Beckman Coulter Bristol Myers Squibb Bayer Thermo Fisher Genzyme Biosurgery Abbott Labs Shimadzu Siemens Healthcare Diagnostics GE Healthcare Qiagen GMBH Samsung Roche Diagnostics Premium Leaderboard (600 x 100 pixels; converts to 300 x 50 pixels for mobile display) TOC Premium Boombox (300 x 250 pixel ad, 50-character/7-word headline, 200 characters or 32 words of text, and link) Working closely with editorial contributor Richard Park, an industry veteran with a proven legacy in covering the IVD market, the In Vitro Diagnostics News staff delivers timely industry news and IVD technology that s currently in development. Each edition of In Vitro Diagnostics News also presents contributed blog and article content from both suppliers who service the industry, as well as OEMs designing finished technology. In Vitro Diagnostics News advertisers receive contactable, demographic information (including addresses) on professionals who click on their links. Ad Specs Maximum file size 30kb. File type.gif,.jpg, or redirect tags (.gif can be animated). See Daily Newsletter page for ad sizes and positions. Inline Text & Image Ad (50-character/7-word headline, 250 characters or 32 words of text, 180 x 150 pixel image, and link) Inline Text & Image Ad (Positions 2, 3 & 4) Rate: $2,000/month Includes four weekly deployments

11 Custom Marketing Solutions Medical Design Technology offers multiple custom marketing solutions designed to complement your total marketing communications program. Our offerings include a wide range of services and opportunities that can help position your company as a thought leader, educate a targeted audience of industry decision-makers, and generate sales leads. Webcasts Efficient and effective, webcasts are an exceptional way to generate high quality leads while positioning your company as a thought leader and market expert. MDT will work with you to develop custom webcast content based on your suggestions and expertise. A complete marketing program is implemented to attract a qualified audience of attendees. E-Marketing Blasts Add significant stopping power and impact to your sales and marketing campaign with your custom-designed, audience-directed message. A personalized e-blast will educate and inform a top-level audience of MDT subscribers as you build excitement with your opportunity-specific message. Video Video marketing is an effective online marketing tool, working alongside traditional web-based strategies to inform, educate, and inspire. Complete turnkey services are available to help you produce a custom video to drive brand awareness and effectively position yourself as an expert as you produce educational, informational, and thought-leadership content. Remarketing Elevate brand awareness and increase your online lead-gen efforts with Remarketing by reconnecting with buyers who hold the greatest potential for purchasing your products. Remarketing adds significant value to a host of initiatives, including product launches, rebranding and repositioning, influencing market perception, correcting a market misconception, special offers, and more. Website and Remarketing Segmentation Deliver targeted marketing messages at scale to extremely focused audience segments on our websites and through our remarketing network. Segmentation is available by topic, allowing you to target an audience interested in a specific type of editorial content, and by geographical location to help you direct your message to areas where you re trying to find the right customers and restrict it in other less important locales. Digital Supplements Utilize these interactive publications to target prospects with a topic/application-specific message. Each edition delivers expert commentaries, case studies, and topical coverage of a key area of technology. Multi- and single-sponsored opportunities are available. Sponsored Content Newsletters Associate your company name and technology/ industry expertise via single-sponsored, topic-specific newsletters. MDT can work with you to develop high-level coverage of specific technology news and trends that will reach a segmented audience of medical device design engineers. White Papers Our new White Paper Partners program effectively connects your content with a targeted audience by offering a customized, distraction-free environment that heightens the prospect engagement experience, resulting in conversion rates of up to 35%. Research Use custom research to uncover market perceptions about your company or products, benchmark new product introductions, or measure your standing next to your competitors. Reprints Reprints of print and online MDT features are an excellent companion piece to your own product marketing kits, spec sheets, and white papers. List Rentals Specialized postal, telemarketing, and lists are available to target prospects that buy and influence the purchase of your product or service. Direct mail marketing experts are available to work with you to identify, quantify, and target prospects to propel your lead-gen initiatives.

12 Editorial Content Guidelines What to Write Article (Technical presentation or case history) Share your experience/expertise or a medical device design/ development success story. If you hear a question repeatedly from medical device companies related to your product/service, offering a response in the form of an article is a great starting point. Articles for print consideration: - Topic must align with focus area in an upcoming issue. Contact the editor for details. Blog (Opinion or commentary presentation) Focus on trends, technology, regulatory oversight, device sector, or some other area of the medical device industry. Word Count Article: 700 to 1,200 words Blog: 300 to 1,200 words Deadlines Print Article: Four weeks out from publication month; contact editor if there is a concern with making a deadline. Web Article/Blog: Rolling deadline; the sooner the article is received, the sooner it will be published online. Contributed Content Checklist Send brief abstract or outline of article idea sent to editor for consideration/review. Author (byline) Technical professional/engineer; include name, title, and company. Images/Graphics: Article: Include 1 to 5; provide captions for each Blog: Author headshot Print articles accepted on exclusive basis. Medical Design Technology follows AP style; submit article as close as possible in that format. Articles/blogs that read like advertorials will not be accepted for publication. Product Release Checklist Use our online Self-Service Product Submission form: Please contact the editor via or phone (see below) with any questions. Contact: Sean Fenske, Editor-in-Chief (preferred): sean.fenske@advantagemedia.com

13 MDT Magazine Technology News and Information for Medical Device Design and Engineering Professionals Medical Design Technology print publication reaches more than 36,000* design engineers, corporate management, research and development professionals, and other important members of the medical device industry, each qualified by job function, business, and industry. Our website expands on that group to offer content and value to any member of the medical device design/ manufacturing industry. Issues Closing Dates January/February January 5 March February 9 April/May April 8 Annual Buyer s Guide (June) May 22 July/August July 15 September August 12 October September 9 November/December November 18 Classified Advertising Frequency 1x 3x 6x 12x Per column inch: $1,540 $1,442 $1,365 $1,288 Column size: 3 ¼0 3 2 wide Display Ad Rates Full Page $10,897 2/3 Page $7,983 1/2 Page $6,520 1/3 Page $4,666 1/4 Page $3,801 1/6 Page $2,905 Strip Ad* $541 *3x minimum required. Color Charges* 2-Color $731 4-Color $1,411 Bleed No Charge Ad Size Trim Bleed Live Full Page ¼ 8 ¼ /3 Page 5 ¾ ¼ 5 ¼ /2 Page Horizontal ¼0 3 4 ¾ 1/2 Page Vertical ¾ ¼ /2 Page Island 5 ¼0 3 7 ½ 1/3 Page Horizontal 8 ¼ /3 Page Vertical 2 ½ /3 Page Square 4 ¾0 3 4 ¾ 1/3 Page Island ½ 1/4 Page Horizontal 8 ¼0 3 2 ½ 1/4 Page Vertical 1 ¾ /4 Page Square ¾ 1/6 Page Horizontal /6 Page Vertical 2 ½ Strip 7 ½0 3 1 ½0 *December 2013 BPA Statement.

14 R Design Engineering Group ECN is a multi-media, vertical brand presenting diverse coverage of new products and components, technical data, opinion pieces, and application articles for electronic design engineers. With dedicated coverage of the medical device design and manufacturing industry, Medical Design Technology presents the latest technology for this generation of devices, as well as those on the horizon. Product Design & Development supports design engineers and engineering managers looking to advance the quality and efficiency of their current and future design projects. Wireless Design & Development is the RF and microwave resource for the design engineer and OEM in the high-growth wireless, microwave, and RF market segments. Advantage Business Media Brands Communications Group Manufacturing Group IMPO ANUFACTURING Technology Solutions for Manufacturing Professionals Science Group 2013

15 Media Staff Editorial Staff: Sales & Production Staff: Editorial Director David Mantey Editor-in-Chief Sean Fenske Associate Editor Melissa Barnes General Manager Nick Pinto Publisher West Coast, IA, WI, MN, IL, Western Canada Tim Owczarzak East Coast, IN, KY, MI, OH, OK, Eastern Canada Stacey Morris Art Director Eileen Whitmore Print Production Manager Connie Cole Web Production Specialist Matt Cassidy Contracts Manager Amy Onufrick Audience Development Manager Gail Kirberger Administrative Assistant Pattie Almendinger