Business Data Analytics

Transcription

1 Business Data Analytics Why Choose Business Data Analytics? Our Business Data Analytics (BDA) program was created in response to the critical need in today's workplace for employees who are capable of drawing meaningful insight from vast quantities of data. It is the only undergraduate program of its type in the state. Data mining is a growing field that uses data to gather intelligence in business, marketing, finance, accounting, human resources, insurance, homeland security, criminal justice, education, government, health caer and manufacturing. Data mining turns raw data into information. This information creates knowledge used by leaders and managers to establish and achieve organizational goals and sustain a competitive advantage. For example, it assists businesses in spotting customer trends, creating customer loyalty, enchancing supplier relationship, reducing financial risk and uncovering new sales opportunities. Organizations today face tough competitive challenges. Some challenges can be met with the competitive advantage of better knowledge. Your future employer may assign you to help create that knowledge by using sound research methods to discover information hidden within vast databases. For example, you may be asked to help a team discover customer buying patterns that signal new niche markets. Or discover a pattern of credit card use that points to fraud. Or you may help discover patterns of cell growth helpful in diagnosing cancer. Or you may assist a team searching for patterns of terrorist activities. Or you may help discover changing patterns of habitat growth impacting endangered species. Do you see yourself in a team working with research tools to explore vast amounts of data and information to uncover important patterns? If so, Business Data Analytics will prepare you to work in a team setting to help fulfill information needs of your employer through application of data mining methods. You will learn from statisticians and information systems experts who will teach you through practical, hands-on projects using worldwide known software. You will find the statistics faculty willing and readily available to help you outside of the classroom. You will learn by working with faculty on real-world projects at our research consulting center. Our classrooms and research consulting center provide opportunities for collaborative state-of-the-art learning. Career Opportunities Employers like to hire Ferris graduates because of their practical skills, receptive attitudes and abilities to do the job from day one. The BDA job market is exploding in a range of fields

2 including business, education, manufacturing, healthcare, criminal justice, government, science and others. Some BDA career options: business data analyst, market research analyst, data analyst/data architect, business and systems analyst, analytic software sales representative, business systems consultant, research analyst or data analyst consultant. Admission Requirements New Students: 2.5 high school GPA (on a 4.0 scale) and two of the three criteria below: (1) English ACT score of 16 or higher, or SAT Writing score of 70 or higher; (2) Math ACT score of 19 or higher, or SAT Math score of 460 or higher; () Reading ACT score of 19 or higher, or SAT Reading score of 40 or higher. Transfer Students: Combined college or university GPA of 2.5 (on a 4.0 scale) from all institutions attended. GPA is based on completion of 12 credit hours or more. Transfer equivalency for FSU ENGLISH 150 or placement during the first semester at FSU which would require an ACT English score of 16 or higher; Compass score Transfer equivalency for FSU MATH 115 or placement during the first semester at FSU which would require an ACT Math score of 19 or higher; Compass Algebra score and HS Algebra with 2.0. Exceptions for New and Transfer Students: Applicants not meeting the above criteria but having a 2.5 High School GPA and at least a 16 ACT in Math or Reading (2.00 Overall GPA for Transfer Students) can be considered for conditional admission in a College of Business Pre- Program. Any mitigating circumstances will be considered on an individual basis by the College of Business Dean s Office. Pre-Program students must complete a minimum of 12 FSU credits (excluding developmental courses) with a 2.5 GPA; courses must include ENGL 150 and MATH 115 before being considered for admission into their program of choice. Students must meet admission criteria for their chosen degree program by the time they have earned 0 credits. More Information: Additional guidance can be found on the College of Business Webpage under the Admissions tab. Graduation Requirements The Business Data Analytics program at Ferris leads to a bachelor of science degree in business. Graduation requires a minimum 2.0 GPA in core classes, in the major and overall. More Information Marketing Department 119 South Street/BUS 212 Big Rapids, MI Phone: MKTG@ferris.edu

3 Required Courses Credit Hours Business Core ACCT 201 Principles of Accounting 1 ACCT 202 Principles of Accounting 2 BLAW 21 Contracts and Sales BUSN 499 Integrating Experience FINC 22 Financial Management 1 ISYS 21 Business Information Systems MGMT 01 Applied Management MGMT 70 Quality-Operations Mgmt MKTG 21 Principles of Marketing STQM 260 Introduction to Statistics

4 Major ISYS 200 Database Design-Implementation PROJ 20 Proj Management Fundamentals STQM 270 Introduction to Data Mining STQM 285 Foundations Business Analytics STQM 22 Inferential Statistics STQM 41 Management Science STQM 42 Data Mining Tools STQM 80 Data Mining Processes STQM 450 Data Warehouse Struc/Des/Query STQM 460 Data Query-Analysis-Reporting Internship or directed elective (see advisor) Concentrations Choose one of the following concentrations. Information Security and Intelligence Concentration ISIN 00 Link and Visual Analysis ISIN 01 Data-Intelligence Comp Theory Directed elective (advisor approval)

5 Marketing Analysis Concentration MKTG 78 Marketing Data Analysis MKTG 425 Marketing Research Directed elective (see advisor) Quality and Systems Improvement Concentration STQM 11 Cont Improvement Tools-Techniq STQM 51 Quality Control for Management Directed elective (advisor approval) Geographic Information Systems Concentration GISC 225 Principles of GIS GISC 282 Geographic Infor Systems 2 GISC 82 GIS Data Analysis-Specializ Directed Concentration Directed electives (advisor approval required) 9

6 University General Education Requirements ENGL 150 English 1 ENGL 250 English 2 ENGL 25 Advanced Business Writing COMM 105 Interpersonal Communication COMM 121 Fundamentals-Public Speaking Scientific Understanding Scientific Elective -4 Lab Science Elective 4 Quantitative Skills If MATH ACT is 24 or higher, substitute a general education elective. MATH 115 Intermediate Algebra Cultural Enrichment PHIL 216 Introduction to Ethics Cultural Enrichment Electives 6

7 Social Awareness ECON 221 Principles of Macroeconomics ECON 222 Principles of Microeconomics PSYC 150 Introduction to Psychology College of Business Additional General Education COMM 221 Small Group Decision Making MATH 122 Math Analysis for Business PHIL 217 Introduction to Logic Minimum credit hours required: