WHITE PAPER PON SPON. Key Issues to Consider in Mobile Device Management. Published May 2011 SPONSORED BY. An Osterman Research White Paper

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1 WHITE PAPER PON Key Issues t Cnsider in Mbile Device Management An Osterman Research White Paper Published May 2011 SPONSORED BY SPON spnsred by spnsred by Osterman Research, Inc. P.O. Bx 1058 Black Diamnd, Washingtn USA Tel: Fax: inf@stermanresearch.cm twitter.cm/msterman

2 Executive Summary The use f mbile devices driven largely by smartphnes and tablets is grwing by leaps and bunds. Fr example, wrldwide shipments f smartphnes during the furth quarter f 2010 tpped 100 millin units, slightly ahead f persnal cmputer shipments and 87% higher than mbile shipments fr the crrespnding perid in 2009 i. In-Stat frecasts that smartphne shipments will reach 850 millin units by 2015 ii. Tablet cmputer sales are experiencing similarly dramatic grwth. Fr example, sales f Apple s ipad reached almst 15 millin units by the end f 2010 analyst firm Needham & Cmpany estimates that ipad sales will reach 30 millin units by the end f 2011 and 40 millin by the end f 2012 iii. Mbile devices are increasingly used in the wrkplace, nt nly fr tactical cnsideratins like making access t and the Web mre cnvenient, but als fr mre strategic cnsideratins that are fcused n reducing verall crprate csts thrugh telewrk. At the same time, hwever, mbile devices can create enrmus cmpliance and management prblems and require a new apprach t ensuring that risks are mitigated and benefits frm their use are maximized. KEY TAKEAWAYS There are several imprtant takeaways discussed in this white paper: The sheer number f mbile devices used in the wrkplace is increasing rapidly, as is the diversity f mbile platfrms, perating systems and perating system versins. Als increasing is the variety f cmmunicatin methds ( , Webmail, SMS text, instant messaging, scial media, etc.) supprted by mbile devices. Adding cmplexity t the management f mbile devices in the wrkplace is the fact that a grwing number f persnally wned devices are being used by emplyees alngside cmpany-supplied devices. This is making mbile device management, in many ways, a shared respnsibility between frmal IT staff and the emplyees they serve and creating risks and ther prblems as a result. Adding pressure t IT s mbile device management prblem is the fact that these devices tend t be used by higher prfile emplyees like senir executives and salespeple wh are typically less tlerant f dwntime when trying t access mbile r ther crprate resurces. Mrever, the grwing use f mbile devices means that a grwing prprtin f sensitive crprate data resides in emplyees pckets, making access t and management f this data mre difficult and mre risky. In rder t adequately manage the grwing vlume and diversity f mbile devices in the wrkplace, and t manage the grwing prprtin f crprate data that they cntain fr cmpliance and ther purpses, mbile device management and archiving systems are an abslute necessity fr rganizatins f all sizes Osterman Research, Inc. 1

3 ABOUT THIS WHITE PAPER This white paper fcuses n the need t adequately manage mbile devices and data, as well as the risks that rganizatins face frm the rapid grwth f mbile device use in the wrkplace. It was spnsred by Ntify infrmatin n the cmpany is prvided at the end f this dcument. Grwth f the Mbile Device Market THE MOBILE DEVICE MARKET IS GROWING RAPIDLY The market fr mbile devices is grwing at a rapid pace. Cnsider the fllwing statistics: IDC reprts that mbile phne manufacturers shipped 101 millin smartphnes during the final three mnths f 2010, an 87% increase frm Q4/2009. By cntrast, IDC estimated that shipments f persnal cmputers were 92 millin during the furth quarter f 2010, nly 3% higher than fr the crrespnding perid in 2009 iv. Infinite Research estimates that shipments f cnnected (cellular and/r Wi-Fi) cnsumer devices will grw frm 262 millin units in 2010 t 712 millin units by 2015 v. In-Stat estimates that smartphne shipments will reach 850 millin units by The cmpany als estimated that smartphne shipments during Q3/2010 reached 81.1 millin units, an increase f 89.5% frm the same perid in 2009 vi. THE NUMBER OF DIFFERENT PLATFORMS IS INCREASING Cinciding with the grwth f mbile platfrms is the grwth in the number f different, majr platfrms in use. Majr perating systems in use include Ggle Andrid (33% market share wrldwide during Q4/2010 vii ), Symbian (31%), Apple ios (16%), RIM BlackBerry (14%) and Windws Mbile/Phne (3%). Leading mbile phne manufacturers include Nkia (35.0% market share wrldwide during Q1/2010 viii ), Samsung (20.6%), LG (8.6%), RIM (3.4%), Sny Ericssn (3.1%), Mtrla (3.0%) and Apple (2.7%), amng many thers. It is imprtant t nte that the tablet cmputing market is adding significantly t the diversity f mbile devices in use, particularly in the wrkplace. Apple, the current tablet market leader, sld nearly 15 millin ipads by year-end 2010 and shipments f the ipad and ipad2 culd reach 30 millin by year-end 2011 ix. One estimate already has 2011 shipments f the ipad at mre than six millin units in less than the first three mnths f the year x. IDC estimated the ttal wrldwide tablet cmputer market at 18 millin devices in 2010 and frecasts that shipments will reach 50 millin in 2011 xi. GROWING USE OF PERSONAL DEVICES IN THE WORKPLACE Mbile devices are being used increasingly in the wrkplace. Cnsider the fllwing: Osterman Research fund in a study cnducted during December 2010 that 42% f the wrkfrce in mid-sized and large rganizatins in Nrth America uses a mbile messaging device at their place f wrk; this will increase t 48% in 2011 and 52% by 2012 xii Osterman Research, Inc. 2

4 This study fund that 26% f emplyees were expected t be reachable n a persnal (nn-cmpany-supplied r funded) mbile phne in 2010; 32% f emplyees will need t be reachable n their persnal mbile phne by year-end 2011 xiii. Further, a grwing prprtin f emplyees are vluntarily using their wn mbile devices in a wrk cntext because f the flexibility in platfrm chice this affrds them, and because many emplyers simply d nt have budget available t purchase mbile devices fr all f their emplyees. The State f Califrnia, fr example, recently asked 48,000 state emplyees t return their state-wned mbile phnes xiv as part f a cst-cutting effrt. The same Osterman Research study fund that cmpany-supplied/funded smartphnes were used by 23% f emplyees in 2010 and will increase t 33% by 2012 xv, as shwn belw. Prprtin f Nrth American Emplyees Using Cmpany-Supplied/Funded Smartphnes , Mid-Sized and Large Organizatins MANY EMPLOY A MOBILE DEVICE Because f the rapid increase in the number f mbile devices in use and smartphnes in particular it is n surprise that mbile devices are becming the primary device used by a grwing number f users, replacing desktps and laptps as the platfrm f chice while traveling, while wrking frm hme, and smetimes even in the ffice. The grwth in use f mbile devices is being driven in part by the increasing sphisticatin f the capabilities available n mbile platfrms, as well as by imprvements in prcessing pwer 2011 Osterman Research, Inc. 3

5 in these devices. In turn, mre capable mbile devices are enabling newer applicatins in a variety f industries, including financial services, insurance, energy, healthcare and ther, ften heavily regulated industries. Increasingly, mbile devices will replace the icnic desktp phne as the de fact cmmunicatins tl fr emplyees within the ffice. WRESTLING WITH CORPORATE/PERSONAL DEVICE USE As persnal mbile devices are used increasingly in the wrkplace, emplyers are struggling with the ppsing demands that this use creates: An emplyee wh chses t use his r her wn mbile device fr wrk can save an emplyer a significant amunt f mney. Fr example, if an emplyer can avid a $ mbile phne expense, cupled with avidance f ptentially $2,000 r mre in carrier fees and taxes ver the three-year lifespan f the device, there is a temptatin t d s particularly during perids f strained IT budgets. Hwever, use f persnally wned and managed mbile devices in the wrkplace creates a number f prblems and tradeffs that IT and business decisin makers must cnsider: Smartphnes cntain a significant prprtin f crprate data an Osterman Research survey cnducted in January 2011 fund that 4.6% f crprate data is stred just n users smartphnes xvi. While 4.6% may nt sund like an enrmus prprtin f data, an rganizatin with a ttal f just five terabytes f data under management will have 236 gigabytes f data n smartphnes. Emplyee-wned and cntrlled smartphnes make access t this data much mre difficult, such as during e-discvery, nt nly because f the difficulty that might be encuntered in physically accessing these devices, but als because f the ptential privacy and ther legal issues that are raised by cmpanies accessing their emplyees persnal prperty. When these devices are used t access crprate resurces, such as r SharePint databases, malware can be intrduced int the crprate netwrk given that mst users d nt emply any srt f defense n their mbile device. Fr example, a Trend Micr survey fund that nly 23% f smartphne wners emply the security capabilities that are installed n their devices xvii. It is als imprtant t nte that firms registered with FINRA and the SEC are required t archive and mnitr cmmunicatins via smartphne. Fr example, FINRA Regulatry Ntice xviii states a firm shuld cnsider, prir t implementing new r different methds f cmmunicatin, the impact n the firm s supervisry system, particularly any updates r changes t the firm s supervisry plicies and prcedures that might be necessary. In this way, firms can identify and timely address any issues that may accmpany the adptin f new electrnic cmmunicatins technlgies. Persnally wned and cntrlled mbile devices may als be mre difficult t remtely wipe when lst r misplaced since they are nt under IT s direct cntrl. This can expse crprate data t lss and may result in the breach f sensitive data, ptentially triggering state, prvincial r natinal data breach ntificatin requirements Osterman Research, Inc. 4

6 Managing Mbile Devices is Difficult and Risky Because few cmpanies have just ne mbile platfrm in use tday, and because multiple devices must be managed and cntrlled efficiently in rder t minimize ut-f-pcket csts and IT staff time, supprting persnal devices and mbile platfrms in general is becming mre challenging and psing greater risks t rganizatins f all sizes. Over the near term, these challenges will manifest themselves in three key ways: Platfrm grwth will cntinue Virtually every analyst and ther industry prgnsticatr agrees that the number f different mbile platfrms in use in the typical rganizatin will grw ver time. As shwn in the fllwing figure, Osterman Research survey data supprts this as well, shwing rapidly grwing supprt fr newer platfrms like the ipad and Andrid. Leading Mbile Platfrms Supprted in Nrth American Mid-Sized and Large Organizatins Mbile management will cnsume mre f IT s time As a result f the grwing diversity in mbile platfrms and perating systems, IT will be increasingly fcused n managing mbile devices, largely because many lack rbust slutins that can efficiently manage crss-platfrm envirnments. The absence f these tls will frce IT t spend an increasing prprtin f their time n mbile management activities, resulting in less time available fr ther initiatives Osterman Research, Inc. 5

7 Crprate risk will increase The result f platfrm grwth and increasing use f mbile devices fr critical business applicatins will be an verall increase in the level f risk that rganizatins face. As mre data is sent and stred n mbile devices, the level f cmpliance risk grws in several ways: Physical lss f devices increases the likelihd f a data breach, lss f intellectual prperty and related prblems. The lack f archiving fr mbile device cntent creates prblems fr rganizatins in the areas f e-discvery, regulatry cmpliance and verall emplyee prductivity. Knwing what data is available n mbile devices becmes mre difficult. This is particularly prblematic fr legal cunsel and thers that must assess the infrmatin that the rganizatin has available t it during e-discvery, early case assessment and similar types f litigatin-related activities. The grwing number f devices accessing the crprate netwrk as well as hme netwrks, Wi-Fi netwrks at Starbucks r McDnalds, etc. increases the likelihd f malware entering the crprate netwrk. This can result in data lss, financial lss and ther negative cnsequences. The bttm line is that rganizatins f all sizes must find a better and mre efficient way t supprt and enfrce crprate plicy, manage mbile devices and t prtect and archive the data n them. Cntent Management fr Mbile Devices is Mre Difficult Than fr Traditinal Platfrms Cntent management fr mbile devices as well as management f the devices themselves is mre difficult than fr traditinal platfrms like desktp cmputers and crprate servers. That makes mbile management mre prblematic, mre time-cnsuming and ptentially riskier. IT OFTEN LACKS THE CONTROL THEY HAVE WITH TRADITIONAL INFRASTRUCTURE Unlike the traditinal architecture with which IT staff is familiar, IT ften lacks the cntrl ver mbile platfrms than they have with the fixed infrastructure. By its very nature, mbile cntent management is mre difficult, largely because the bulk f the infrastructure des nt exist in a server rm, but in emplyees pckets and elsewhere utside f IT s direct cntrl. This makes data mre difficult t archive, cntent mnitring mre prblematic, and it makes legal and regulatry vilatins mre likely. Hwever, despite the difficulties assciated with managing cntent in a mbile infrastructure, the reasns t archive are identical: 2011 Osterman Research, Inc. 6

8 Legal cnsideratins and ther electrnic cntent stres whether mbile r fixed cntain a grwing prprtin f business recrds that must be preserved fr lng perids f time. Further, this cntent is frequently requested during discvery prceedings and it must be prduced mre r less n demand. As a result, it is critical that all relevant electrnic cntent be made available fr e-discvery purpses. Mrever, when data that might be required in a legal actin must be held back frm the nrmal deletin cycle, it is imperative that an rganizatin immediately be able t retain all relevant data, such as all sent frm senir managers t specific individuals r clients, wrd prcessing dcuments that may cntain crprate plicy statements, spreadsheets with auditrs pinins, and s n. Placing a hld n mbile data may be mre difficult than it is fr traditinal systems, but it is n less necessary. Regulatry requirements There are a wide variety f statutry bligatins t retain data, including the Health Insurance Prtability and Accuntability Act f 1996, public recrds laws, Securities and Exchange Cmmissin rules, Financial Industry Regulatry Authrity rules, the Sarbanes- Oxley Act f 2002 and literally thusands f ther requirements that impse retentin bligatins n imprtant business cntent, as discussed belw. MANY CONTENT TYPES MUST BE ARCHIVED Business recrds that must be retained fr lng perids can be generated by and stred in a large and grwing number f systems: systems, instant messaging systems, scial media tls, cllabratin systems, etc. Hwever, the prblem is cmplicated in the mbile realm by the need t preserve all f these types f cntent plus SMS/text messages a cntent type that is nt cmmnly emplyed in desktp envirnments. Illustrating the grwth f SMS/text messaging albeit largely frm the cnsumer realm are statistics frm the Internatinal Telecmmunicatins Unin indicating that 6.1 trillin text messages were sent wrldwide in 2010, up mre than fur times frm 1.5 trillin in 2009 xix. In the United States, the CTIA estimates that billin text messages were sent in December 2010 alne, up frm 9.8 billin in December 2005 and nly 14.4 millin in December 2000 xx. Archiving f text messages many f which cntain business recrds that must be preserved fr lng perids can be prblematic fr rganizatins and merits scrutiny while cnstructing crprate plicy gverning mbile devices. KEY COMPLIANCE OBLIGATIONS There are a grwing number f bligatins with which virtually every rganizatin must cmply. These bligatins, which are fcused primarily n the archiving, encryptin and mnitring f certain types f cmmunicatins, include the fllwing: The Health Insurance Prtability and Accuntability Act (HIPAA) requires healthcare and ther rganizatins t prtect sensitive health recrds f patients and thers. Hwever, the new HIPAA that takes effect during the first quarter f 2010 greatly expands the impact f the law. Fr example, while HIPAA previusly applied mstly t physicians, medical practices, hspitals and the like, nw the business assciates f these 2011 Osterman Research, Inc. 7

9 entities will be required t cmply with HIPAA s rules abut the security and privacy f prtected health infrmatin (PHI). That means that accuntants, benefits prviders, attrneys and thers that are given access t PHI will nw be fully bligated t cmply with HIPAA. Electrnic recrdkeeping rules established by the SEC, FINRA, FSA and ther regulatry bdies are fcused n financial services rganizatins bligatins t mnitr and archive cmmunicatins between registered firms and their custmers. The Federal Infrmatin Security Management Act f 2002 (FISMA) requires the transparency f transactins and the types f infrmatin that must be captured when clients place trades. FISMA specifically requires instant messaging cmpliance by retaining cnversatins that reference trades. The Federal Rules f Civil Prcedure bligate rganizatins t manage their data in such a way that their it can be prduced in a timely and cmplete manner when necessary, such as during legal discvery prceedings. The Sarbanes-Oxley Act f 2002 bligates all public cmpanies and their auditrs t retain relevant recrds like audit wrkpapers, memranda, crrespndence and electrnic recrds including -- fr a perid f seven years. The Payment Card Industry Data Security Standard is a set f requirements fr prtecting the security f cnsumers and thers payment accunt infrmatin. It includes requirements fr building and maintaining a secure netwrk, encrypting cardhlder data when it is sent ver public netwrks and assigning unique IDs t each individual that has access t cardhlder infrmatin. The Gramm-Leach-Bliley Act requires financial institutins t prtect sensitive infrmatin abut individuals, including their names, addresses, and phne numbers; bank and credit card accunt numbers; incme and credit histries; and Scial Security numbers. Federal Energy Regulatry Cmmissin Order N. 717 impses varius rules n regulated and vertically integrated utilities s that transmissin prviders d nt give preferential treatment t their affiliated custmers. The purpse f this rder is t create an ethical wall between the marketing and transmissin functins f vertically integrated cmpanies that distribute electricity and natural gas between states. In shrt, rganizatins face a variety f risks frm their inability t prperly manage, secure and archive the use f mbile devices in their rganizatins. The Need t Fcus n Plicy Management Because mbile devices are mre varied and mre distributed than mst ther types f IT systems, they present challenges that are mre serius and mre difficult t address in terms f hw plicy management issues are addressed. Cnsequently, there are three imprtant issues that rganizatins must cnsider: 2011 Osterman Research, Inc. 8

10 There are different kinds f mbile data It s imprtant t cnsider that mbile data cnsists f many different types f cntent that need t be managed in a granular way. Fr example, a mbile device can send, receive r generate , Webmail, files, SMS/text messages, scial media cntent, gelcatin infrmatin and ther types f data. Fr example, an sent frm a registered representative t a client, r an sent by a cmpany s senir manager t the cmpany s internal legal cunsel, will need t be archived. By cntrast, a persnal tweet r text message sent frm the same device may nt need t be supervised r archived in the same way. Similarly, different devices may need t be managed in different ways: a cmpany-supplied smartphne may be subject t a different set f regulatry, legal and best practice cnsideratins than a persnal ipad. Hwever, it is imprtant t nte that even persnal devices can be subject t strict supervisry and retentin rules. Fr example, the FINRA Regulatry Ntice nted abve states that FINRA expects members t prhibit, thrugh plicies and prcedures, cmmunicatins with the public fr business purpses frm emplyees wn electrnic devices unless the member is capable f supervising, receiving and retaining such cmmunicatins. User behavir and training is key A key element in managing mbile device use is ensuring that users are adequately trained n their apprpriate and inapprpriate use. Fr example, users need t be trained n what types f messages can be sent frm crprate and persnal devices, hw and when t send sensitive messages frm mbile devices, the types f cnnectins that are apprpriate fr sending and receiving cntent (e.g., a VPN t the crprate netwrk when users are at hme versus an unprtected Wi-Fi cnnectin in a lcal cffee shp), etc. While Osterman Research has fund that security technlgies are smewhat mre effective than user training in defending against data r security breaches, it is nt a questin f using ne r the ther: bth are critical in prtecting against security explits and ensuring cmpliance. Use a mbile device management platfrm t enfrce plicy Finally, it is imprtant t use a mbile device management platfrm t enfrce crprate plicies and t back up user training. Such a platfrm is critical nt nly t manage the mbile devices themselves, but als t ensure that cntent is mnitred, archived and therwise managed in accrdance with all required plicies. Imprtant Cnsideratins in Selecting a Mbile Device Management Platfrm When selecting a mbile device management platfrm, there are a number f imprtant cnsideratins that decisin makers must cnsider. Of curse, the imprtance f the fllwing factrs and the weighting given t them will vary based n the size f the cmpany, the industries in which the rganizatin participates, the number f mbile platfrms used and ther factrs: Create and enfrce crprate mbile plicies Any mbile device management system must be able t enfrce crprate plicies fr bth 2011 Osterman Research, Inc. 9

11 crprate data/devices and persnal data/devices. This is a critical cnsideratin, since mst rganizatins will have bth crprate-sanctined and persnal devices in use, even if the latter are nt fficially apprved by IT. Simplicity and affrdability Any mbile device management system must be simple fr IT staff t manage, since IT des nt want anther time-cnsuming and cmplicated system t manage in additin t all f the ther systems n which it must fcus. Further, there is price pressure in this space, and s decisin makers will naturally be sensitive t spending large amunts n either licensing r nging maintenance csts. This is f particular imprtance fr smaller cmpanies because they are spreading the cst f a mbile device management system ver a smaller number f users, but large cmpanies als wrestle with this issue. Archiving all mbile cntent types It is essential that any mbile device management system integrate with the crprate archiving system s that business-critical cntent n smartphnes can be archived in accrdance with verall crprate plicies fr data retentin. A failure t adequately archive mbile cntent can lead t charges f spliatin and create a variety f legal and regulatry prblems. Management f current and future devices and perating systems Any mbile management slutin must be able t address current mbile platfrms and perating systems, as well as thse that might be deplyed in the future. This is an especially imprtant issue given the speed with which new devices can be adpted in the wrkplace, either with IT s blessing r simply thrugh emplyee use f these devices in a wrk cntext. A key aspect f any mbile device management system is that it must be device-agnstic given the grwing variety f mbile platfrms finding their way int the wrkplace. While sme may balk at the cnsumerizatin f the crprate IT envirnment and may want t cntinue the ld rder f permitting nly IT-deplyed and sanctined devices n the crprate netwrk, the trend tward emplyee influence is grwing. Fr example, an Osterman Research survey cnducted in December 2010 xxi fund a variety f ways that mbile devices have been adpted in mid-sized and large rganizatins: in 54% f them individual users have purchased mbile devices and wanted t use them n the crprate netwrk; an Osterman Research survey cnducted 18 mnths earlier fund that this figure was 45% xxii, indicating that emplyee influence n mbile platfrm chice is grwing. Flexible delivery ptins Organizatins shuld als cnsider varius delivery ptins fr mbile device management: delivered either as n-premise systems r as clud-based slutins. Other cnsideratins There are a number f ther cnsideratins n which decisin makers shuld fcus, including ease f use in rder t minimize IT s invlvement in managing mbile devices and t bring them up t speed quickly, and the ability t selectively wipe data (e.g., retaining crprate data while wiping persnal data) Osterman Research, Inc. 10

12 In additin, there are a cuple f ther imprtant elements that can be imprtant t cnsider when deciding n a mbile device management slutin: A centralized management cnsle Particularly in envirnments with multiple mbile platfrms, a centralized management cnsle that will allw IT administratrs t gain visibility int a variety f key parameters can prvide significant value. Such an cnsle can mnitr and manage the devices n the netwrk, the perating systems and versins currently in use, and key device parameters (battery level f each device, memry usage, raming status, applicatins that have been installed n each device, etc.) Further, the cnsle can prvide a breakdwn f traffic, including the sites that users are visiting and the types f cntent that are being sent the latter is particularly imprtant fr cmpliance purpses. Administratrs can set threshlds and alerts, and have available t them lcatin tracking fr lcating lst devices. Such a system can als allw administratrs t plt, graph and extract data frm the system database. Self-service access fr end users Mbile device management can als include a self-service prtal t prvide end-user access t basic capabilities withut a 24x7 supprt functin this is a particularly imprtant cnsideratin fr small cmpanies that d nt have an arund-the-clck IT help desk. Capabilities that shuld be available t end users include the ability t remtely kill lst r misplaced mbile devices, the ability t lck devices, and the ability t lcate devices if they are lst. Summary Mbile devices in the wrkplace bth IT-sanctined and persnally wned devices are prliferating because f the utility they prvide and their larger rle in enabling emplyees t be mre prductive when away frm the ffice. Hwever, mbile devices present unique IT and business management and archiving challenges. Organizatins f all sizes and in all industries must deply mbile device management systems that will enable devices t be managed prperly, and that will archive cntent adequately Osterman Research, Inc. 11

13 Spnsr f This White Paper Ntify Technlgy has been a slutin prvider in the wireless market fr ver ten years. Fr six cnsecutive years, Ntify has been recgnized fr their NtifyLink prduct by Gartner Grup s Magic Quadrant fr Wireless Synchrnizatin. Ntify has ver 3,000 custmers wrld-wide using its NtifyLink and NtifySync prducts. Over the past 2 years, Ntify has recgnized the grwing dilemma that exists fr rganizatins and enterprises trying t manage the ever increasing number and type f mbile devices being used by their emplyees. CIOs and IT administratrs in these rganizatin and enterprises are realizing that they need mre security, visibility, and cntrl because f Ntify Technlgy Crp Suth De Anza Blvd. Suite 202 San Jse, CA this diversity. In additin, since many f the devices are persnally wned, the issue f cntrl ver business infrmatin versus persnal infrmatin stred n the wireless device has becme ne f their tp cncerns t address. Ntify s recently released NtifyMDM prduct prvides a single management platfrm capable f centralized cmmand and cntrl fr all wireless devices regardless f platfrm. It is a simple, effective, and affrdable mbile device management slutin that prvides IT prfessinals with the tls t manage and differentiate emplyee wned devices as well as crprate wned devices within the same enterprise r rganizatin. NtifyMDM prvides rganizatins and enterprises with unprecedented simplicity in centralized management and cntrl f an array f wireless device platfrms, such as Apple ios, Andrid, BlackBerry, HP/Palm webos, and Windws Mbile, Windws Phne 7 and select Nkia S60 Symbian wireless devices. NtifyMDM is available as an On-Demand r On-Premise slutin that will wrk with any platfrm that supprts ActiveSync including Nvell GrupWise Data Synchrnizer, Micrsft Exchange 2003/2007/2010, Micrsft On-Line BPOS. Office 365, and Live@edu, Ltus Dmin Traveler, Axigen, Keri, CmmuniGate, Ggle Premier Apps, IceWarp, Ipswitch, Open- Xchange, Scalix, Zarafa, and Zimbra. Ntify has targeted the SME/SMB market with bth an On-Premise and On-Demand MDM ffering, hwever, the design f the NtifyMDM slutin meets the requirements fr large scale MDM implementatins as well. Ntify has leveraged its years f experience in the mbility market and has a prven track recrd f prviding its custmers with cst effective prducts, dmestic based technical supprt, and an established business structure. Please visit fr mre infrmatin n Ntify s family f prducts Osterman Research, Inc. 12

14 2011 Osterman Research, Inc. All rights reserved. N part f this dcument may be reprduced in any frm by any means, nr may it be distributed withut the permissin f Osterman Research, Inc., nr may it be resld r distributed by any entity ther than Osterman Research, Inc., withut prir written authrizatin f Osterman Research, Inc. Osterman Research, Inc. des nt prvide legal advice. Nthing in this dcument cnstitutes legal advice, nr shall this dcument r any sftware prduct r ther ffering referenced herein serve as a substitute fr the reader s cmpliance with any laws (including but nt limited t any act, statue, regulatin, rule, directive, administrative rder, executive rder, etc. (cllectively, Laws )) referenced in this dcument. If necessary, the reader shuld cnsult with cmpetent legal cunsel regarding any Laws referenced herein. Osterman Research, Inc. makes n representatin r warranty regarding the cmpleteness r accuracy f the infrmatin cntained in this dcument. THIS DOCUMENT IS PROVIDED AS IS WITHOUT WARRANTY OF ANY KIND. ALL EXPRESS OR IMPLIED REPRESENTATIONS, CONDITIONS AND WARRANTIES, INCLUDING ANY IMPLIED WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, ARE DISCLAIMED, EXCEPT TO THE EXTENT THAT SUCH DISCLAIMERS ARE DETERMINED TO BE ILLEGAL. i ii iii iv v vi vii viii ix x xi xii Mbile Messaging Market Trends, , Osterman Research, Inc. xiii Mbile Messaging Market Trends, , Osterman Research, Inc. xiv xv Mbile Messaging Market Trends, , Osterman Research, Inc. xvi Cntent Archiving Market Trends, , Osterman Research, Inc. xvii Surce: Trend Micr Inc. survey f 1,016 U.S. smartphne users, June 2009 xviii xix xx xxi Mbile Messaging Market Trends, , Osterman Research, Inc. xxii Mbile Messaging Market Trends, , Osterman Research, Inc Osterman Research, Inc. 13