PELİN PEKGÜN. Assistant Professor of Management Science Moore School of Business, University of South Carolina

Transcription

1 PELİN PEKGÜN Assistant Prfessr f Management Science Mre Schl f Business, University f Suth Carlina Address: 1705 Cllege Street, Clumbia, SC, Phne: pelin.pekgun@mre.sc.edu RESEARCH INTERESTS Applicatins f peratins research and management science in pricing and revenue management, supply chain management, peratins management, due-date/lead-time qutatin, centralized/decentralized decisin making and cntract design, health and humanitarian lgistics EDUCATIONAL BACKGROUND Ph.D. in Industrial Engineering (GPA: 3.93/4.00) Gergia Institute f Technlgy, Atlanta, GA Cncentratin: Supply Chain Management and Lgistics Minr: Management Thesis title: An Analysis f Pricing and Leadtime Plicies within the Marketing/ Operatins Interface 2008 INFORMS Gerge B. Dantzig Dissertatin Award Hnrable Mentin Advisrs: Paul Griffin and Pınar Keskincak 2005 M.S. in Industrial Engineering Gergia Institute f Technlgy, Atlanta, GA Cncentratin: Manufacturing and Lgistics M.S. in Industrial Engineering (GPA: 4.00/4.00) Bgazici University, Istanbul, TURKEY Cncentratin: Supply Chain Management Thesis title: Analysis f Crdinatin Perspectives in a Tw-Stage Supply Chain System Certificate in Vcal Studies (GPA: 93/100) Istanbul University State Cnservatry, Istanbul, TURKEY Part-time Vcal Sectin f the Opera Department Ranked 2 nd amng 20 students B.S. in Industrial Engineering (GPA: 3.77/4.00) Bgazici University, Istanbul, TURKEY High hnr degree Ranked 3 rd amng 64 IE senir students 1

2 WORK EXPERIENCE 8/12- present University f Suth Carlina, Mre Schl f Business Assistant Prfessr f Management Science 8/11-8/12 Gergia Institute f Technlgy, H. Miltn Stewart Schl f Industrial and Systems Engineering Visiting Assistant Prfessr Teaching and cnducting research in supply chain management, humanitarian lgistics and B2B pricing as described belw; advising Ph.D. students Can Ozuretmen and Michael Rytman Gaming in Supply Chains: Cnducting experimental research fr investigating strategic behavir f buyers fr rdering and frecasting thrugh an interactive simulatin game (jint research with Pinar Keskincak and Intel Crpratin); Caribbean Hazard Assessment, Mitigatin and Preparedness: Advising student teams, cnsisting f graduate and undergraduate ISyE students, in a multi-disciplinary prject fr develping a vulnerability index t assess the hazard vulnerability f Caribbean cuntries Business-t-business (B2B) Pricing: Cnducting data-driven research n estimating custmer price sensitivity, in a B2B envirnment Supprted by a gift frm a large flring prducts manufacturer ($54,000; PIs: P. Pekgun, J. Swann, P. Keskincak) 10/09-7/11 JDA Sftware Grup, Inc., Marietta, GA, Infrmatin Technlgy and Services Industry, Pricing and Revenue Management Grup Manager, Analytical Services Head f the Nrth America Operatins Research team cnsisting f intermediate and senir level cnsultants Design and develpment lead f enhanced functinality f the price ptimizatin slutin fr leisure, travel and hspitality Principal slutin architect and prduct wner n the implementatin f price sensitive frecasting and ptimizatin slutin fr an internatinal glf client leading a team f OR cnsultants and technical cnsultants Advisr f the applicatin f instrumental variables techniques n price elasticity estimatin fr hspitality, passenger rail and leisure industries Internal and external training n ptimizatin slutins Presales supprt n multiple accunts 2

3 2/09-9/09 JDA Sftware Grup, Inc., Marietta, GA, Infrmatin Technlgy and Services Industry, Pricing and Revenue Management Grup Slutin Architect, Operatins Research Design lead f an industry-generic price ptimizatin slutin fr leisure, travel and hspitality using a cntinuus ptimizatin base mdel with mixed-integer prgramming enhancements fr passenger rail Design lead f cmplex analytical functins including market reference price cmputatin, cmpetitr weight estimatin and heuristic elasticity estimatin mdules Lead scientist in the implementatin f the price ptimizatin slutin fr a large hspitality client with tasks ranging frm price elasticity estimatin t business cnsulting and training Advisr f the applicatin f instrumental variables techniques n price elasticity estimatin fr hspitality, passenger rail and leisure industries Internal and external training n ptimizatin slutins Presales supprt n multiple accunts 4/07-1/09 JDA Sftware Grup, Inc., Marietta, GA, Infrmatin Technlgy and Services Industry, Pricing and Revenue Management Grup Senir Cnsultant, Operatins Research Designing and implementing market respnse and markdwn ptimizatin mdels fr a high fashin apparel retailer Develping, analyzing and implementing price sensitive revenue management mdels fr hspitality with a particular fcus n price ptimizatin Prttyping f price ptimizatin mdels fr a hspitality client Varius tasks frm data analysis t results delivery with presentatin in frnt f executives and internal/external training 9/06-3/07 JDA Sftware Grup, Inc., Marietta, GA, Infrmatin Technlgy and Services Industry, Pricing and Revenue Management Grup Intermediate Cnsultant, Operatins Research Cnstructing, testing and validating frecasting and prmtinal / markdwn ptimizatin mdels assciated with the implementatin f JDA sftware prducts fr varius clients frm the retail industry 5/05-8/06 Manugistics, Inc., Atlanta, GA, Infrmatin Technlgy and Services Industry, Revenue Management Grup Intern Develping and testing market respnse mdels and frecasting algrithms fr price sensitive revenue management using data frm airline and train clients Prviding supprt fr demand/pricing/capacity mdules f air/rail revenue management prducts Cnducting research n new price ptimizatin directins with censred r insufficient histrical data 1/05-5/05 Schl f Industrial & Systems Engineering, Gergia Institute f Technlgy Instructr - Engineering Optimizatin 3

4 1/02-12/04 9/00-12/01 Schl f Industrial & Systems Engineering, Gergia Institute f Technlgy Graduate Research/Teaching Assistant Industrial Engineering Department, Bgazici University, Istanbul, TURKEY Public Relatins Representative & Graduate Teaching Assistant 08/99 Tekfen Hlding, Istanbul, TURKEY, Agricultural Industry Summer Intern - IT Department Cntributed t the implementatin f BAAN IV thrughut the cmpany by custmizing screens accrding t user needs 07/99 ABB Electrical Cmpany, Istanbul, TURKEY, Electrics & Electrnics Industry Summer Intern - Autmatin Department Researched and analyzed steam biler cntrl strategies and techniques fr increasing the efficiency f steam bilers. The prduct f this study was published in the mnthly Turkish electricelectrnics, mechanics and cmputer jurnal, Otmasyn (Autmatin), fr 3 issues in Octber, Nvember and December /98 Arthur Andersen Cnsulting, Istanbul, TURKEY, Management Cnsulting Summer Intern - Human Resurces Department Cllected survey results frm 100 leading firms in Turkey fr their human resurces practices Aided in statistical analysis f survey results via SPSS and reprting TEACHING EXPERIENCE Assistant Prfessr Mre Schl f Business, University f Suth Carlina, Clumbia, SC MGSC 491 Supply Chain Management (Fall 2012) Teaching the supply chain management elective curse fr business students at the undergraduate level. Visiting Assistant Prfessr H. Miltn Stewart Schl f Industrial & Systems Engineering, Gergia Institute f Technlgy, Atlanta, GA ISyE 6230 Ecnmic Decisin Analysis (Spring 2012) Teaching the cre curse in the Ecnmic Decisin Analysis and Supply Chain Engineering graduate (M.S./Ph.D.) prgram tracks (als videtaped fr distance learning). 4

5 This curse is n game theretical mdels fr studying the strategic interactin between varius decisin makers and the resulting dynamics in a market envirnment. Overall effectiveness rated 4.12/5.0 in the curse evaluatin surveys with 36 respnses ut f 57 students in Sectin A (in class), and 4.75/5.0 with 3 respnses ut f 6 students in Sectin Q (distance learning). Recipient f Thank a Teacher certificate. ISyE Senir Design (Fall 2011) Advising fur senir design teams cnsisting f 7-8 students per team n supply chain/lgistics industry prjects in the areas f vehicle ruting, cmbinatrial prcurement auctins, pririty lad scheduling and inventry management. The Caterpillar team selected as a Finalist ut f 17 senir design teams in the Fall 2011 ISyE Senir Design Cmpetitin. Overall effectiveness as a senir design prject advisr rated 4.9/5.0 in the curse evaluatin surveys ver 29 students ( Cnsidering everything, yur prject advisr was effective. with 5.0 crrespnding t Strngly Agree ). ISyE 8901 Special Prblems in OR (Fall 2011/Spring 2012) Directing independent study f tw Ph.D. students, Can Ozuretmen and Michael Rytman, n experimental data analysis and technical sftware develpment fr investigating strategic behavir f buyers fr rdering and frecasting in supply chains thrugh an interactive simulatin game. Instructr H. Miltn Stewart Schl f Industrial & Systems Engineering, Gergia Institute f Technlgy, Atlanta, GA ISyE 4231 Engineering Optimizatin (Spring 2005) Full respnsibility f preparatin and assessment f lectures, assignments and exams fr a class f 48 senir IE students Overall effectiveness rated 4.2/5.0 in curse evaluatin surveys Graduate Teaching Assistant H. Miltn Stewart Schl f Industrial & Systems Engineering, Gergia Institute f Technlgy, Atlanta, GA ISyE 3103 Lgistics (Spring 2002) ISyE Manufacturing & Warehusing (Fall 2004) Graded hmewrk and prjects; assisted students during ffice hurs Industrial Engineering Department, Bgazici University, Istanbul, TURKEY Cre and elective IE curses n Supply Chain Management, Inventry Management, Operatins Research, Nnlinear Prgramming (09/00-12/01) Graded hmewrk and exams; assisted students during ffice hurs; held prblem slving sessins 5

6 Guest Lectures Game Thery and Cntracting Analysis fr Price and Lead-time Optimizatin ISyE 6230 (graduate class), Ecnmic Decisin Analysis, Gergia Institute f Technlgy, Atlanta, GA, 20 February 2007 (invited by Dr. Julie Swann) ISyE 6230 (graduate class), Ecnmic Decisin Analysis, Gergia Institute f Technlgy, Atlanta, GA, 4 March 2010 (invited by Dr. Julie Swann) An Empirical Study fr Estimating Price Elasticities in the Travel Industry MGT 6362 (MBA class), Supply Chain Mdeling and Revenue Management, Gergia Institute f Technlgy, Atlanta, GA, 24 January 2008 (invited by Dr. Mark Fergusn) The Next Frntier in Revenue Management Price Sensitive Frecasting and Optimizatin MGT 6400 (MBA class), Pricing Analytics and Revenue Management, Gergia Institute f Technlgy, Atlanta, GA, 15 April 2010 (invited by Dr. Mark Fergusn) Executive MBA Class visiting frm ICN Business Schl (France), Gergia Institute f Technlgy, Atlanta, GA, 16 June 2011 (invited by prgram directr Dr. Stanislas D'eyrames; extended lecture included intrductin t cre cncepts in revenue management) Price Sensitive Frecasting & Optimizatin fr Revenue Management MGT 4803 (undergraduate class), MGT 6401 (MBA class), Supply Chain Mdeling, Gergia Institute f Technlgy, Atlanta, GA, 29 September 2011 (invited by Dr. Atalay Atasu) PUBLICATIONS Papers Published in r Submitted t Refereed Jurnals P. Pekgün, R. P. Menich, S. Acharya, P. G. Finch, F. Deschamps, K. Mallery, J. van Sistine, K. Christiansn (2012), Carlsn Htels Maximizes Revenue thrugh Imprved Demand Management and Price Optimizatin, t appear in Interfaces INFORMS Franz Edelman Award Cmpetitin Finalist P. Pekgün, P. M. Griffin and P. Keskincak (2008), Crdinatin f marketing and prductin fr price and lead-time decisins, IIE Transactins 40 (1), pp IIE Transactins Best Paper Award in Scheduling and Lgistics, 2009 The third mst dwnladed (frm infrmawrld) IIE Transactins article in 2009; the first tw mst dwnladed were bth review articles. Featured in the January 2008 issue f the Industrial Engineer magazine; Fast Delivery r a Lwer Price? U. Bilge, F. Kirac, M. Kurtulan and P. Pekgün (2004), A tabu search algrithm fr parallel machine ttal tardiness prblem, Cmputers & Operatins Research 31, P. Pekgün, P. M. Griffin and P. Keskincak (2012), Centralized vs. Decentralized Cmpetitin fr Price and Lead-time Sensitive Demand, under revise and resubmit status in Manufacturing & Service Operatins Management. (A shrt versin was published in the 11th MSOM Cnference Prceedings, Atlanta, June 2006.) 6

7 Bk Chapters P. Pekgün (2011), Pricing and Lead-Time Decisins, In Wiley Encyclpedia f Operatins Research and Management Science. Wrking Papers P. Pekgün, P. M. Griffin and P. Keskincak (2012), An Empirical Study fr Estimating Price Elasticities in the Travel Industry, Wrking Paper, University f Suth Carlina, Clumbia, SC. (T be submitted t Management Science in September 2012). P. Pekgün and R. P. Menich (2012), Applying Revenue Management and Pricing in Glf Industry: Key Challenges, Wrking Paper, Univ. f Suth Carlina / JDA Sftware, Clumbia, SC. S. Xia, P. Keskincak and P. Pekgün (2012), Cmpetitin fr Demand via Price and Service Offerings, Wrking Paper, H. Miltn Stewart Schl f Industrial and Systems Engineering, Gergia Institute f Technlgy, Atlanta, GA. Other Publicatins P. Pekgün (2012), Bk Review: Revenue Management fr Manufacturing Cmpanies, Jurnal f Revenue & Pricing Management 11(3), pp P. Pekgün (2007), An Analysis f Pricing and Leadtime Plicies within the Marketing/Operatins Interface, Ph.D. Thesis, Gergia Institute f Technlgy, Atlanta, GA P. Pekgün (2001), Analysis f crdinatin perspectives in a tw-stage supply chain system, M.S. Thesis, Bgazici University, Istanbul, TURKEY. B. Vurgun and P. Pekgün (1999), Buhar Kazanları Kntrl ve Kumanda Stratejileri-1.Bölüm, Otmasyn 88, Ekim, B. Vurgun and P. Pekgün (1999), Kazan Verimliliğinin Geliştirilmesi-2.Bölüm, Otmasyn 88, Kasım, B. Vurgun and P. Pekgün (1999), Kazan Verimliliğinin Geliştirilmesi-3.Bölüm, Otmasyn 88, Aralık, CONFERENCE PRESENTATIONS P. Pekgün, P. Griffin and P. Keskincak Crdinatin f marketing and prductin fr price and lead-time decisins INFORMS Annual Meeting, San Francisc, CA, Nvember 13-16, 2005 (Interactive Sessins Pster Presentatin) Manufacturing and Service Operatins Management (MSOM) Cnference, Evanstn, IL, June 27-28, (Abstract reviewed) INFORMS Marketing Science Cnference, Atlanta, GA, June 16-18,

8 Institute f Industrial Engineers (IIE) Annual Cnference, Atlanta, GA, May INFORMS Annual Meeting, Denver, CO, Octber 24-27, 2004 (Invited Sessin). P. Pekgün, P. Griffin and P. Keskincak Centralized vs. decentralized decisin making under cmpetitin fr price and lead-time sensitive demand INFORMS Annual Meeting, Pittsburgh, PA, Nvember 5-8, 2006 (Invited Sessin) Manufacturing and Service Operatins Management (MSOM) Cnference, Atlanta, GA, June 19-20, (Abstract reviewed) P. Pekgün, P. Griffin and P. Keskincak An Empirical Study fr Estimating Price Elasticities in the Travel Industry INFORMS Annual Meeting, Seattle, WA, Nvember 4-7, 2007 (Invited Sessin) P. Pekgün, An Analysis f Pricing and Leadtime Plicies within the Marketing/Operatins Interface INFORMS Annual Meeting, Washingtn, DC, Octber 12-15, 2008 (Invited Sessin Dantzig Dissertatin Award Finalist) P. Pekgün, S, yu ve landed yur dream jb, nw what INFORMS Practitiner Cllquium, Washingtn, DC, Octber 11, 2008 (Invited Speaker) P. Pekgün, Latest Innvatins in Pricing Optimizatin JDA Revenue Management and Pricing Cnference, Lndn UK, April 1, 2009 P. Pekgün, The Next Frntier in Price Sensitive Revenue Management: Netwrk Price Optimizatin INFORMS Revenue Management and Pricing Sectin Cnference, Evanstn, IL, June 22-23, 2009 (Abstract reviewed) P. Pekgün, Netwrk Price Optimizatin fr Passenger Travel and Hspitality Industries INFORMS Annual Meeting, San Dieg, CA, Octber 11-14, 2009 (Invited Sessin) P. Pekgün, P. Griffin and P. Keskincak Decentralizing Price and Lead-time Decisins under Cmpetitin INFORMS Annual Meeting, San Dieg, CA, Octber 11-14, 2009 (Invited Sessin) P. Pekgün, Cmmunicatin Skills, Career Paths sessins INFORMS Practitiner Cllquium, Austin, TX, Nvember 06, 2010 (Cllquium Chair) INFORMS Practitiner Cllquium, San Dieg, CA, Octber 10, 2009 (Invited Speaker) P. Pekgün, S, wh are yur true cmpetitrs? 8

9 INFORMS Revenue Management and Pricing Sectin Cnference, Ithaca, NY, June 16-18, 2010 (Abstract reviewed) P. Pekgün, Why Knwing Yur Cmpetitrs is Key t Yur Pricing Strategy JDA FOCUS 2011 Annual Glbal Cnference, Orland, FL, May 2, 2011 JDA Pricing and Revenue Management Cnference, Lndn UK, March 24, 2011 P. Pekgün, Investigating Strategic Custmer Behavir thrugh an Interactive Game Revenue Management & Price Optimizatin Cnference, Gergia Institute f Technlgy, Atlanta, GA, Octber 7, 2011 P. Pekgün, Early Years in Industry Career sessin, Academia vs. Practice panelist INFORMS Practitiner Cllquium, Charltte, NC, Nvember 12, 2011 (Invited Speaker) P. Pekgün, Centralized vs. Decentralized Decisin Making fr Price and Lead-time Sensitive Demand Tuck Schl f Business, Dartmuth Cllege, Hanver, NH, January 4, 2012 Slan Schl f Management, MIT, Bstn, MA, January 13, 2012 P. Pekgün, An Empirical Study fr Estimating Price Elasticities under Revenue Management Cntrls Mre Schl f Business, University f Suth Carlina, Clumbia, SC, January 23, 2012 P. Pekgün, Pricing and Revenue Management Breakfast & Learn Series by Gergia Tech Panama Lgistics Innvatin and Research Center and Panama Canal Authrity, Panama City, Panama, April 10, 2012 (Invited Speaker) P. Pekgün, R. P. Menich, S. Acharya, P. G. Finch, F. Deschamps, K. Mallery, J. van Sistine, K. Christiansn Carlsn Htels Maximizes Revenue thrugh Imprved Demand Management and Price Optimizatin INFORMS Franz Edelman Award Cmpetitin, Huntingtn Beach, CA, April 16, 2012 (Finalist) P. Pekgün, P. Keskincak, S. Xia Cmpetitin fr Demand via Price and Service Offerings Prductin and Operatins Management Cnference, Chicag, IL, April 20, 2012 (Invited Speaker) P. Pekgün, P. Keskincak, M. Janakiram, T. Maku Investigating Strategic Custmer Behavir thrugh an Interactive Supply Chain Game Behaviral Operatins Management Cnference, Yung Schlars Wrkshp, Washingtn, DC, June 9,

10 SERVICE Sessin Chair IIE Annual Cnference (2005) Atlanta, GA Price and Lead-time Management in Supply Chains INFORMS Annual Meeting (2005) San Francisc, CA Recent Innvatins in Teaching OR/MS INFORMS Annual Meeting (2010) Austin, TX New Frntiers in Revenue Management Applicatins Service in Prfessinal Organizatins Chair, INFORMS Prfessinal Recgnitin Cmmittee, January 2012 present Member, INFORMS Prfessinal Recgnitin Cmmittee, January 2010 December 2011 Chair, INFORMS Practitiner Cllquium, Nvember 6, 2010, Austix, TX. 25 Ph.D. candidates and junir practitiners attended this prestigius prgram in 2010, having the pprtunity t listen and interact with 8 leading speakers frm industry and academia. Judge, INFORMS Interactive Sessin at the Annual Meeting, 2009, 2010, Referee fr Technical Jurnals and Bks Operatins Research Manufacturing & Service Operatins Management IIE Transactins Decisin Sciences Prductin and Operatins Management Naval Research Lgistics Jurnal f Pricing and Revenue Management Eurpean Jurnal f Operatinal Research Cmputers & OR Cmputers & Industrial Engineering Asia-Pacific Jurnal f Operatinal Research Omega, The Internatinal Jurnal f Management Science Jurnal f the OR Sciety Wiley Encyclpedia f Operatins Research and Management Science COMPUTER SKILLS Cmputer Languages: C, C++, SQL/PL Optimizatin Languages: GAMS, Msel, CPLEX Optimizatin Sftware: AMPL, Xpress MP, GAMS, LINDO Mathematical Sftware: Matlab, Maple Simulatin Sftware: ARENA, SIMAN Statistical Sftware: SAS, R, Design Expert, Minitab, SPSS Micrsft Sftware: MS Excel, MS PwerPint, MS Wrd, MS Access 10