Bachelor of Arts Degree Courses

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1 Start your international career Bachelor of Arts Degree Courses

2 start your international career

3 content page 2/3 content overview of bachelor s programmes 04 CBS mission 06 Programme portfolio 07 ten good reasons for studying at CBS 09 bachelor degree course International Business 14 specialisation options 18 bachelor degree course International Culture and Management 24 specialisation options 28 bachelor degree course International tourism management 34 bachelor degree course international Media Management 38 bachelor degree course Business Psychology 42 bachelor degree course Wirtschaftspsychologie 42 bachelor degree course General Management 48 specialisation options 52 master of arts degree courses 58 Parnter universities 60 Service 62 internationality 64 statements 66 Student initiatives 68 location cologne 73 consultation opportunities 76 how to find us 77

4 Bachelor s Programmes English-language degree courses Bachelor of arts 6 Semesters INTErnational Business > p. 14 Bachelor of arts 6 Semesters INTErnational CULTURE and MANAGEMENT > p. 24 Bachelor of arts 6 Semesters INTErnational tourism management > p. 34 specialisations: Financial Management International Trade Human Resource Management Management Consulting Marketing Management specialisations: Arts and Cultural Management Cross Cultural Management East Asia Management Emerging Markets and International Cooperation European Management This degree course provides general business management knowhow with the special skills required by all tourism fields, from hotel management to event management and aviation management. It provides superb preparation for the demands of the tourism industry today. German-language degree course Bachelor of arts 6 Semesters Wirtschaftspsychologie > p. S Bachelor of arts 6 Semesters GENERAL MANAGEMENT > p. 48 This degree programme combines economic studies with lectures on topics from psychology. It covers all areas of business in which business psychologists work. specialisations: Finanzmanagement Internationales Management Marketingmanagement Supply Chain Management Unternehmensführung und Personalmanagement Wirtschaftspsychologie

5 page 4/5 Overview of Bachelor s Programmes Bachelor of arts 6 Semesters international Media management > p. 38 Bachelor of arts 6 Semesters Business Psychology > p. 42 Graduates from the degree course in International Media Management are qualified to take top-level positions in the media industry. The curriculum is divided into three main subject areas: strategic online research and management; online media marketing and communication; and cross-media production and implementation. This degree programme combines economic studies with lectures on topics from psychology. It covers all areas of business in which business psychologists work. A Degree Programme Taught in English? Almost all our bachelor s programmes are taught in English. But don t let this faze you. Completing a degree in English is not as hard as it might sound. And for those who still have misgivings, CBS offers intense English-language prep courses. They are open both to new students and to potential applicants who have yet to seek admission. The prep courses conclude with a final exam. All participants receive a certificate after completing a class. In addition to English-language skills, the courses give participants a chance to experience the campus and get to know the university. More information on the English prep courses can be found on our homepage. Those who want foreign language skills but who don t want to take part in an English-language program should consider the degree courses General Management and Business Psychology, which include courses in English and other foreign languages as part of the curriculum.

6 CBS mission traditional and contemporary The Cologne Business School (CBS) is part of the oldest network of private schools and universities in Germany, whose common goal it is to provide students better options for career entry and promotion in interesting occupations. CBS combines more than one-hundred years of methodically didactic experience with future-oriented, scientific courses of study. LEADING IN INNOVATION As a pioneer, CBS implemented bachelor degree study programs in Germany almost ten years before the Bologna Process. It was our ambition from the very beginning to adopt the Anglo-Saxon coined Bachelor know-how into teaching through international partner universities. What s more, the first FIBAA accreditation that took place in Germany in 1998 rated CBS with very positive results. HAVING FUN STUDYING The atmosphere at CBS is pleasant and motivating. A comprehensive service guarantees that students can fully concentrate on their studies. It is important for us that the college not be perceived simply as an anonymous learning factory. The result is new student initiatives always popping up, which positively affects the climate at CBS. ACCREDITATION AND RECOGNITION CBS is a state-recognized university. The high quality is guaranteed by the fact that the content, topicality and studiability for all majors are regularly checked by the tri-national accreditation agency, FIBAA (Foundation for International Business Administration Accreditation). Under the authority of the Scientific Council of the Federal Republic of Germany, this independent organization scrutinizes all study programs at CBS. And so, our qualifications entitle us to the same privileges as those held by state universities. Prof. Dr. habil. Elisabeth Fröhlich President of CBS Because of our close contact with the market, we are familiar with the requirements companies have of graduates. Our study programs are consistently aligned with these demands. In this way we prepare our students for the global challenges that lie ahead in their careers and provide them with a high probability of securing employment after graduating.

7 Programme Portfolio page 6/7 CBS mission / programme portfolio Cologne Business School offers a wide-ranging educational programme five bachelor s degree courses and eight master s degree courses. Almost all courses are taught in English. The goal of the MBA programme is to prepare students with previous work experience for top-level management positions. In addition, CBS regularly offers challenging certification programmes for advanced employee training. The bachelor s programme runs three years and allows students to select from a variety of concentrations. Graduates can either enter the workforce or apply for a master s degree course. CBS master s programme includes MBAs (Master of Business Administration) and EMBAs (Executive Master of Business Administration). MBA applicants must have one year of work experience; EMBA applicants, five years. BACHELOR MASTER Duration: 2 years Employment after one year MBA Duration: 1-2,5 years EMBA Duration: 3-4 years after five years Duration: 2 years part-time bachelor of arts degree courses Master of arts degree courses internationales Management international business > P. 58 International Business specialisation: Strategic Management international culture And management > P. 58 International tourism management > P. 58 INTernational media and entertainment Mgmt. > P. 58 General management > P. 58

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9 Why should I study at CBS page 8/9 ten good reasons TEN good reasons for studying at CBS ONE international CBS campus brings together students and instructors from all over the world. Plus, CBS students can study abroad for a semester at one of the many distinguished CBS partner universities and can even combine it with an internship. Our curricula equip students with knowledge and experiences global companies expect. Students improve their foreign language skills, receive valuable information about different business cultures and mentalities and learn practical tips on business etiquette abroad. TWO Practical The practical purpose of CBS programme manifests itself in a number of ways. Professors and staff at Career Services maintain close ties to well-known companies in a variety of sectors in Germany and abroad. Special workshops give students the chance to develop solutions for real case studies from the business world. Representatives from outstanding companies appear regularly on campus to talk about career options and the latest industry developments. Finally, students must complete an internship as part of the curriculum and often work closely with companies when writing their bachelor s thesis. CBS offers students an excellent platform for finding jobs at interesting companies in Germany and abroad. THREE Fact-based and compact No other institution for higher learning in Germany has more experience with the bachelor s system. All that experience has allowed it to design a rigorous curriculum that gives students all the skills they need in only three years. The curriculum includes foreign language training, personal skills coaching and experience abroad. FOUR personal Skills In the work world, success is measured not only by knowledge but also by confidence. That is why CBS focuses on rhetoric and presentation techniques as part of its Skills Development Programme. Students also take part in business games that instil leadership and decision-making skills and receive intercultural coaching to gain the confidence they need to speak publically anywhere in the world.

10 TEN good reasons for studying at CBS FIVE State-of-the-art technology Campus-wide WLAN access, electrical sockets at every auditorium seat, PC workstations and mobile beamers all the amenities of a modern campus can be found at CBS. Students also benefit from comprehensive IT support and other services, such as timely text messages should courses or rooms change at the last minute. Six Excellent Services At CBS, students are the focus. Professional and friendly staff in the Admissions Office, the Students Office, the International Office, the Examination Office, Career Services, Library and IT support help students with all their needs applications, courses, exams, study abroad, internships, job search as well media and IT. Seven University certificates For applicants on the job market, it is more important than ever before to demonstrate special skills that set them apart. For this reason CBS curricula contain special training courses in SPSS and SAP software applications, which global companies increasingly rely on today. eight Accredited All degree courses regularly receive external quality control reviewing structure, contents and workload manageability. The international accreditation agency FIBAA has praised CBS for its close ties to the business sector and its practical purpose. nine Officially recognised degrees All degree courses regularly receive external quality control reviewing structure, contents and workload manageability. The international accreditation agency FIBAA has praised CBS for its close ties to the business sector and its practical purpose. ten Building career bridges From the very first semester, students have the possibility of consulting with advisors at Career Services about internships, career coaching or whatever affects their future. We also help students improve their applications for positions in Germany and abroad and provide general job search training. Many CBS students get to know their future employers while they are still enrolled.

11 page 10/11 ten good reasons

12 At a Glance start your international career bachelor of arts master of arts International business p. 14 international business p. 58 international culture And management p. 24 international culture And management P. 58 International tourism management p. 34 international tourism management p. 58 International Media management p. 38 international media and entertainment MGMT. P. 58 business psychology p. 42 General management p. 58 wirtschaftspsychologie p. 42 GENERAL management p. 48

13 Page 12/13 CBS Degree Courses cbs degree courses The Bachelor of Arts is an internationally recognized degree and an important qualification for applicants on the job market. All bachelor s degree courses at CBS comprise 180 credits and are certified by ECTS (the European Credit and Accumulation Transfer System). Graduates are eligible to apply for a master s degree programme. CBS degree courses are designed with a modulear structure as per the newest accreditation guidelines. This allows different course-based credits to be assessed at the modulee level. In addition to solid economic training, foreign language courses and a mandatory internship, most curricula involve an integrated semester of study abroad and individual specialisations. In particular, students are trained in the personal skills sought after by global companies. Students should take some time and think about which degree course fits them best. They should also look at the electives and determine which ones most interest them. Before students decide on a combination, we recommend making an appointment with our academic advisers to discuss course schedules. Students should select bachelor courses based on their objectives after they graduate. For instance, if students want to apply for a master s in finance-related fields, they need to have sufficient credits in math and analysis. A meeting with an academic advisor can ensure students a well-planned career path. A degree from Cologne Business School a great start for a successful career.

14 Bachelor of arts International Business at a glance lecture language: Duration: form of study: english 6 Semesters full-time Start of lectures: Winter semester (End of August) ECTS: 180 qualification: bachelor of Arts Application: You can submit your application materials and current transcripts any time of the year, even before completing secondary school. This gives applicants the chance to secure a spot early on. You can find more information in the included application form. The degree programme in International Business prepares students for top management positions in international companies. The curriculum is designed to provide all the skills needed by global managers. Students learn how to estimate the risk and growth potential of markets from empirical data and create global corporate strategies from internal financial and profit reports. They are also taught how to design marketing strategies that give companies and campaigns a visible profile. A mandatory internship ensures that students collect professional experience and apply their acquired knowledge, while the semester abroad gives students the chance to expand their knowledge and collect cultural impressions. After the six-semester programme of study, graduates can either begin a master s programme or they can enter the workforce relying on the network they built up during internships and at CBS recruiting events. Graduates will be able to analyse economic states of affairs, derive from them successful strategies and employ modern management methods everything expected from a capable manager. During their studies, students also have the options of selecting a specific field or function within international business for specialised qualification.

15 Page 14/15 International Business specialisations Financial management Human Resource Management international trade management consulting Marketing Management In the second semester students select and pursue one of six specializations. More detailed information about the specialisation curricula can be found starting on page 18. Career and Future Your degree will open up a variety of professional opportunities as your studies have made you acquainted with business management and organisation, intra-company co-operation and business process optimisation. This will give you access to any enterprise, irrespective of its industry, size and location. Ideally, you enter into your professional life in the industry or region you chose as speciality during your studies. Your comprehensive and practice-oriented university training will, however, pave the way for switching into another industry after some years, too. An economist with well-rounded expert knowledge, a high command of foreign languages and coined soft skills as well as the professional experience you will already have gained, will definitely achieve his or her goals! Statement Roman schilin Student, International Business I chose this degree of study not only to learn all the basics of business theory but, thanks to the specialization possibilities, I can also determine what direction is right for me professionally early on. All the student initiatives make it possible for us to establish our own individual added value in addition to course content. Studying at CBS not only prepares you knowledge-wise for your career, it also shapes your personality for a responsible role in business.

16 Bachelor of arts International Business study course plan 1st Semester 2nd Semester 3rd Semester Introduction to Business Operations Module 1 cost accounting Module 5 Economics II Module 6 Bachelor of arts international business Business Law Financial accounting Mathematics and Statistics Market Research Human Resource Management Marketing BEC Preparation Course 1) Module 1 Module 2 Module 2 Module 3 Module 3 Module 3 Module 16 Foreign Language 2) Module 17 Introduction to finance Economics I Supply Management Applied Market Research Specialisation > from p. 18 BEC Preparation Course 1) Module 5 Module 6 Module 8 Module 8 Module 11 6 ECTS Module 16 Foreign Language 2) Module 17 advanced management accounting Intercultural Management International marketing Int. Human Resource Management Specialisation > from p. 18 Module 4 Module 7 Module 9 Module 9 Module 12 6 ECTS Foreign Language 2) Module 18 6 ECTS personal Skills 3) Module 20 personal Skills 3) Module 20 personal Skills 3) Module 21 Each seminar usually meets two hours a week. General economics teaching units Programme-specific teaching units 1) 2) Preparation for the University of Cambridge Business English Certificate Higher. Depending on their emphasis, students can also select from a variety of other languages and levels for example Spanish, French, Portuguese or Italian. elective area Interdisciplinary competences

17 Page 16/17 Study course plan International Business 4th Semester 5th Semester 6th Semester Corporate Tax International Strategic Management Management Information Systems International Accounting Business Elective 4) Module 15 Specialisation > from p. 18 Module 4 semester abroad 25 ECTS Bachelor Thesis Students spend their fifth TUTORIAL 1 ECTS semester abroad at a Module 7 CBS partner university (see page 64). CBS International bachelor thesis 12 ECTS Office helps stu- dents navigate the Module 10 application process and select courses ahead of time. Module 10 Module 13 6 ECTS internship 5) (min. 8 weeks) 10 ECTS Business Elective 4) Module 15 Foreign Language 2) Module 19 6 ECTS Specialisation > from p. 18 Module 14 6 ECTS personal Skills 3) Module 21 personal Skills 3) Module 22 3) Soft skills courses Rhetoric and Presentation, Business Ethics, Career Service and the like instil interpersonal and management skills in students. In addition to mandatory seminars, students can choose from a number of electives depending on their focus. 4) Electives in the fourth and sixth semesters allow students to expand or sharpen their knowledge in special fields. In the past, the electives have included courses such as International Logistics, Entrepreneurship and Law, Organisational Behaviour, Diversity in Business, Development of Globalisation and Monitoring Social Media. 5) In the semester break between the fourth and fifth semesters, students must complete an internship of eight weeks or more in Germany or abroad. Students receive five ECTS credits in the fifth and sixth semesters for completing the internship. Students can seek assistance from Career Services with arranging their internships.

18 Specialisations International business The Bachelor of Arts in International Business at CBS is an English-language degree course with six specialisations students can choose from. Specialisation allows them to focus their personal interests and pave the way for their future career. Financial Management International economic and financial markets are in constant flux. Trade on the world s major stock markets New York, Tokyo, London have enormous importance for the global economy. Banks, investment companies, financial service providers and major insurers are looking for well-trained employees who have a solid understanding of international financial markets in the global context. For instance, workers in the financial world must understand how a capital stock increase at a large car manufacturer affects its share price; how falling currency shapes a country s trade ratio; or how changes to the prime rate by central banks adversely influence the economy and consumer behaviour. These are the kinds of insight expected by all areas of the business world, the financial sector most of all. The specialisation in Financial Management offered by the Bachelor of Arts in International Business gives students superb preparation for positions in the financial sector. The degree opens the door to many attractive jobs at banks, at insurers, at financial institutes, in tax divisions and in other related fields. Students learn about financial institutions and instruments and take advance-level courses on corporate finance, on the theory and practice of capital markets and on sustainable and strategic management in the bank and financial sectors. Students may devote their bachelor s thesis to a finance-related topic and thus demonstrate their aptitude to potential future employers. Want to be a numbers guy someday? A specialisation in Financial Management is the way to go. 2nd semester FINANCIAL MARKETS AND INSTITUTIONS 4th semester INTRODUCTION TO CAPITAL MARKET THEORY 2nd semester FINANCIAL INSTRUMENTS 4th semester APPLIED FINANCIAL MANAGEMENT (EXCURSION / CASE) 3rd semester CONCEPTS OF VALUE AND RISK 6th semester ETHICAL ASPECTS OF FINANCIAL MANAGEMENT 3rd semester FINANCIAL ANALYSIS 6th semester STRATEGIC MANAGEMENT IN BANKING AND FINANCE

19 Page 18/19 Specialisations Human Resource Management Businesses today must rely more than ever on human resources. In view of demographic change, the relentless march of globalisation and the challenges of hi-tech society, employees are often the ones responsible for a company s success or failure, making them a crucial competitive factor. Drawing on the latest research findings, the programme in Resource Management covers all areas of the profession, including strategic and operative subject matter such as employee acquisition, compensation and loyalty. It also incorporates events with businesses and instructors who are well-known in the private sector to ensure that the curriculum has real-world relevance. Toward the end of the programme, students learn the strategic, sustainable and cutting-edge aspects of today s HR management, including electronic HR management, work-life balance and diversity management. Graduates have a diverse range of career options in mid- to large-size companies, in the freelance world and in consulting. CBS also provides excellent preparation for HR positions requiring analytical and strategic thinking and/or adroitness in an international environment. At its heart, the curriculum emphasizes the core elements of human resource management: the discovery, utilisation and development of human potential employee leadership and motivation in particular. Young employees, for instance, have different aspirations and values than older co-workers. To prepare students for these core fields, the curriculum is composed of content from psychology, sociology and law. 2nd semester Leadership Competencies 4th semester Change Management 2nd semester Employee Incentive Schemes 4th semester Talent Management 3rd semester HR Business Ethics 6th semester Global Trends in Human Resource Management 3rd semester International Labor Law 6th semester Strategic Human Resource Management

20 Specialisations International business international trade The specialisation in International Trade is for students who want to begin their career at a global company. As the world s prosperity increases, the need for products and services rises, markets are liberalised and national borders become blurry, companies must figure out how to meet the lasting demand of close to seven billion consumers. Accordingly, companies are increasingly on the look-out for qualified managers who can master a broad spectrum of tasks, are active in global commerce, can efficiently steer relationships with consumers and suppliers and can keep track of the organisational and legal issues that arise along the way. Students learn about the global legal framework and gain knowledge of the role played by key institutions (WTO, EU GAT, GATS). The module Transnational Management deals with matters crucial to global companies. In the final semesters students think about current and cutting-edge questions of international trade. A course on E-Commerce prepares students for implementing new media and IT tools along the supply chain to secure efficient economic activity in the international context. The curriculum teaches students to handle the challenges of global trade relations with courses such as International Logistics, Economic Geography, International Trade and Finance and Transnational Management. Another important part of the curriculum is fostering personal skills and foreign language skills giving CBS graduates excellent prospects with global commercial enterprises. 2nd semester INTRODUCTION TO INTERNATIONAL TRADE 4th semester TRANSNATIONAL MANAGEMENT 2nd semester ECONOMIC GEOGRAPHY 4th semester INTERNATIONAL TRADE AND FINANCE 3rd semester INTERNATIONAL COMMERCIAL LAW 6th semester E-COMMERCE 3rd semester INTERNATIONAL LOGISTICS 6th semester NEW TRENDS IN INTERNATIONAL TRADE

21 Page 20/21 Specialisations management consulting In the past few decades consulting has gained enormous importance. The primary task of consultants is to develop practicable ideas for complicated economic questions as quickly as possible. Since companies constantly face new developments that require new managerial decisions, consultants must be prepared for new challenges as well. The specialisation in Management Consulting provides students important skills in the areas of business process optimisation and management. The courses Introduction to Consulting and Methods of Consulting give an overview of consulting branches, of consulting tasks and of the typical processes of consulting. Students develop a feel for various consulting areas and projects, for customer expectations and for the consulting environment. To consult at a high level, students need comprehensive methodology, from precise preliminary analysis to a superb presentation. The course Organisational Behaviour teaches the steering of the consulting process together with the organisational and structural understanding of companies. Before students begin their mandatory semester abroad, they must take the course Business Process Management, which gives them comprehensive knowledge of business process analysis and familiarises them with current methods and techniques that optimise business processes. In addition, the module International Consulting Issues gives glimpses into international consulting projects. In the last semester, the course Entrepreneurship conveys the knowledge and skills that are necessary to start a company and to act as a consultant for the start-up. In Operation Management students learn the fundamental methods and principles of production management. 2nd semester INTRODUCTION TO CONSULTINg 4th semester BUSINESS PROCESS MANAGEMENT 2nd semester METHODS OF CONSULTING 4th semester INTERNATIONAL CONSULTING ISSUES 3rd semester THE CONSULTING PROCESS 6th semester ENTREPRENEURSHIP 3rd semester ORGANISATIONAL BEHAVIOUR 6th semester OPERATIONS MANAGEMENT

22 Specialisations International business Marketing Management For years now, marketing has been one of the most important activities of a company. Discussions are centred on procurement marketing, along with traditional sales marketing. The aim is not only to sell products and services. As the real net output ratio decreases, companies must guarantee the supply of raw materials for production. At the same time, traditional TV and print advertising are being replaced by direct appeals to the customers. That s why today s concepts of marketing management focus on relationship management. Two courses customer relationship management and supplier relationship management provide numerous practical examples, giving student extensive knowledge in the fields. An introductory course on social medial teaches students applications in business-to-consumer and business-to-business contexts. In a practical module students learn to work independently on concrete projects under the direction of professors with extensive marketing experience. These qualitative aspects of marketing are also combined with quantitative ones. Students are trained to use existing data efficiently for developing the best sales strategies. The strategic work is supported by supply chain cost management along with other tools of the trade. In the final semester, students can take advance-level courses on service marketing or the design of innovative marketing campaigns. 2nd semester INTRODUCTION TO SOCIAL MEDIA Marketing 4th semester CREATIVE MARKETING 2nd semester CUSTOMER RELATIONSHIP MANAGEMENT (CRM) 4th semester COST MANAGEMENT ALONG THE VALUE CHAIN 3rd semester APPLIED SOCIAL MEDIA MARKETING 6th semester SERVICE MARKETING 3rd semester SUPPLIER RELATIONSHIP MANAGEMENT (SRM) 6th semester OPTIMIZING THE SALES PROCESS

23 Page 22/23 Specialisations

24 ww Bachelor of arts International Culture and management At a glance lecture language: Duration: form of study: english 6 Semesters full-time Start of lectures: Winter semester (End of August) ECTS: 180 qualification: bachelor of Arts Application: You can submit your application materials and current transcripts any time of the year, even before completing secondary school. This gives applicants the chance to secure a spot early on. You can find more information in the included application form. In an increasingly globalised world managers must be adept at handling foreign cultures and markets, in addition to having administrative skills. CBS bachelor s programme in International Culture and Management sets itself apart from degree courses at other institutions by combining economics, cultural studies and sociology in a single curriculum. Students can choose between various specialisations, focusing, say, on cultural management, regional cultures or international aid cooperation. This broad and unique programme ensures that graduates can establish themselves in an internationally networked professional world. The curriculum also includes an internship and a semester abroad, both of which provide opportunities for applying economic knowledge and expanding one s cultural horizons. The training of interpersonal skills and foreign language electives (in addition to the general English-language curriculum) offer further career preparation. Graduates who want to delve more deeply into a subject can select a fitting master s programme of study.

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