Bachelors Business Administration Communication & Entertainment Management

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1 Bachelor Programs Bachelors Business Administration Communication & Entertainment Management A UNIQUE LEARNING AND NETWORKING EXPERIENCE

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3 Table of Contents Key Facts Faculty & Expertise Bachelor Programs Bachelors of Business Administration Bachelor in Communication & Entertainment Management A World of Opportunities Bachelor Careers Monaco as Your Campus Student Life Admission Information

4 IUM aims to educate highly skilled and responsible business leaders from all over the world through outstanding teaching in a small, stimulating, cross-cultural environment fostering entrepreneurial spirit, collaborative work and mutual understanding among students, faculty and staff. IUM stands for pedagogical quality, Through research devoted to the advancement and dissemination of management knowledge to improve managerial practices, In close connection with the international business community, Rooted in a multi-cultural territory that encourages high value service activities, innovation and corporate social responsibility. Thus IUM contributes to the internationalization of the academic institution to which it belongs, Groupe INSEEC, as well as supports the Principality of Monaco s attractiveness and dynamism. The International University of Monaco (IUM) reflects the Principality: international microcosms close-knit communities uniquely successful for their size 4 One-on-one interaction By emphasing on individual attention and thanks to its distinguished faculty, professionals, and experts from all over the world, IUM will allow you to expand your knowledge and acquire professional skills within a unique learning environment.

5 Rankings, Accreditations & Memberships IUM s degrees are certified by the Principality of Monaco and are recognized worldwide. The MBA programs (MBA/EMBA) at the International University of Monaco are accredited by the Association of MBAs (AMBA). Internationally recognized for the quality of its programs, IUM is therefore listed in many international rankings such as The Economist, CNN Expansion, Eduniversal, Poets&Quants. The Strength of a Group 75+ Nationalities Based in Paris, Bordeaux, Lyon, Chambery and in London, Monaco, Geneva, Chicago, Shanghai and San Francisco (2015), the Groupe INSEEC consists of a Grande Ecole of Management; an international university (International University of Monaco); undergraduate and graduate programs in management (Bachelors, BBA, MSc & MBA, DBA) with specializations in luxury, digital media, wine & spirits and hospitality; continuous education and training programs; schools specializing in communication and digital and High Preparatory schools for French public healthcare and administration. With over 15,000 students, nearly 45,000 alumni and 131 million budget, the Groupe INSEEC is one of the leading French higher education groups. With a research center and a strong network of universities and business partners, in France and abroad, it educates the economic players of tomorrow. mutual respect open-mindedness commitment and integrity 5

6 International Faculty A Network of Expertise for Innovative Learning! Permanent faculty hail from over 8 countries from the Middle East, Europe, Asia and North America, with visiting faculty further enhancing this multicultural and multilingual mix. IUM values a strong balance of theory and practice and faculty research activity reflects this balance. Professors carry out and publish academic research in our core fields of expertise: Marketing, Luxury, Finance and Business Management, alongside award winning cases and practitioner oriented articles. With a strong emphasis on teaching, professors also engage in pedagogical research and make deliberate efforts to know their students interests and career plans so as to provide individualized support. Be it in the classroom or on on-line platforms, professor-student interaction is a key pillar of the IUM experience. Individual attention 5 Learning Principles Multicultural learning 6 Balance of theory and application Cooperative and collaborative learning Active learning

7 One-on-one interaction A Practical Approach that Immerses Students into the Professional World The academic expertise of the permanent professors is complemented by the strong practitioner expertise of IUM adjunct faculty and guest lecturers, all active professionals that bring into the classroom their real world experience and the industry state-of-the-art standards and practices. Students thus go beyond the theoretical framework to apply it to concrete contextual situations. They also gain an appreciation of real world company expectations, further developed through internships, applied projects and business competitions. This balanced exposure to theory and practice is one of the central pillars of the educational philosophy that underpins IUM programs. 7

8 Bachelor Programs 8 Two specializations: Business Administration (BBA or BSBA) Communication & Entertainment Management (BECOM) A Word from the Program Director Strengthen your future career with an unparalleled experience where diversity, openmindedness, academic excellence and an entrepreneurial spirit are key components. The Bachelor programs at the International University of Monaco will lead you to a global career while making the most of an exceptional environment. Dr. Patrice Sargenti, Undergraduate Programs Director At a Glance Several options to build one s academic program: Bachelor Degree (BBA or BECOM) (90 US Credits ECTS equivalent) Bachelor of Science Degree (BSBA) (120 US Credits ECTS equivalent) Experiential education (internships, corporate projects) Possibility to study in Monaco, Paris, London... or within one of our partner universities in the Americas, Asia or Europe Unparalleled student diversity, with over 75 nationalities Personal attention, personalized academic path Commitment to encourage students entrepreneurial spirit and leadership experience through extra curricular activities such as sports management, start up projects and creative achievements (Junior Enterprise) Combination of US credits, core courses and electives, flexible schedules Accelerated 3+1 program (obtain a Master s degree in 4 years)

9 Business Administration 1 st Year 2 nd Year 3 rd Year BBA All courses delivered in Monaco Intensive English Courses Optional Internship Optional Summer School in London or Monaco Possibility to Study Abroad Optional Internship Corporate Projects BSBA Possibility to Study Abroad Summer Session in London or Monaco Compulsory Summer Internship Mandatory Internship Corporate Projects Possibility to Study Abroad Courses from September to December Business Simulation Compulsory Internship from January to June Possibility to Study Abroad Business Simulation Research Project Bachelor of Business Administration (90 US Credits ECTS equivalent) Bachelor of Science in Business Administration (120 US Credits ECTS equivalent) Communication & Entertainment Management 1 st Year 2 nd Year 3 rd Year Becom All courses delivered in Monaco Intensive English Courses Optional Internship Optional Summer School in London or Monaco Possibility to Study Abroad Optional Internship Corporate Projects Possibility to Study Abroad Final Project Bachelor in Communication & Entertainment Management (90 US Credits ECTS equivalent) Once you graduate, you will have access to a broad range of Master of Science Programs both at IUM and at INSEEC. Master Programs LUXURY Master of Science in Luxury Management Two specializations: - Luxury Goods and Services - Luxury Retail Management Master of Science in Luxury Hospitality and Event Management SPORT Master of Science in Sport Business Management Master in Sustainable Peace through Sport (joint degree with University for Peace, Costa Rica, and in partnership with the association Peace & Sport, Monaco) FINANCE Master of Science in Finance Two specializations: - Hedge Funds and Private Equity - Private Banking and Wealth Management MANAGEMENT Master of Science in International Management MARKETING Master of Science in Marketing Two specializations: - International Marketing - Digital Marketing You can also benefit from a large selection of Master programs from the INSEEC Group at: 9

10 Bachelors of Business Administration 10 3-year program 90 US Credits - BBA (180 ECTS equivalent) 120 US Credits - BSBA (240 ECTS equivalent) Why a Bachelor of Business Administration at IUM? The IUM BBA is a program delivered over three years and designed for an international student body. Each year offers a rewarding and challenging learning experience where students acquire progressively critical skills and confidence to apply the theories learned in class to practical business situations. Thanks to Monaco s business hub, IUM students are exposed to an exceptionally broad range of international career paths. The diversity of IUM s student body, the business internships, and the option of studying abroad further enhance this international exposure. Careers Positions offered to our Bachelor of Business Administration graduates in terms of locations and industries. Overall finance, marketing and advertising, strategic consulting and luxury, including hospitality, represent 80 % of our employed BBA and BSBA alumni. Amongst the recent positions offered : Junior Auditor, Finance consulting, Singapore Junior Private Banker, Private Bank, Monaco, Sales Executive, Media company, London Public Relations Manager, Hospitality, Monaco Sales Executive, Luxury Fashion, France Junior Research Analyst, Investment Banking, Middle East Finance Analyst, Green Tech investment, India Social Media Analyst, luxury brand, London Marketing Executive, Publishing, London Research Associate, Marketing Consulting, USA Product Specialist, Jewelry, Switzerland

11 Some courses BUSINESS & MANAGEMENT Introduction to Management Organizational Behavior Cross-cultural Management Business Ethics Corporate Social Responsibility Legal Environment of Business Global Business Strategy Business Simulation Game ECONOMICS Microeconomics Macroeconomics International Economics Geopolitics ACCOUNTING & FINANCIAL MANAGEMENT Principles of Accounting Corporate Finance Managerial Accounting MARKETING Principles of Marketing Consumer Behavior Web Marketing QUANTITATIVE METHODS & IT TOOLS Mathematical Methods for Business Probability & Descriptive Statistics Database Management COMMUNICATION Business Communications Public Speaking & Presentation Skills Research & Report Writing Web Communications & Social Media 1 course = 3 credits 5 courses per term Each term new courses Internship Mandatory on 3rd Year/2nd term Some electives Trading and Investing Intro to Luxury Marketing Job search techniques Excel Programming In Design Doing Business in Chindia Portfolio/Hedge Fund Strategies Language electives French Beginner French Elementary French Intermediate Italian Elementary Chinese Elementary Spanish Elementary Russian Beginner Academic Perspectives Many of our students decide to continue their studies at the graduate level, specializing in areas such as finance, human resources management, communications and international marketing. Alumni have been accepted into universities such as Harvard, NYU, Stockholm Business School, SDA, Bocconi, Warwick, and London School of Economics. I would never have thought, even after I joined IUM, that these 3 years could bring me so much both professionally and personally. Jean-Baptiste, French Area Manager for the Fragrances Division in L Oreal Travel Retail, America 11

12 Bachelor in Communication & Entertainment Management 12 Why a Bachelor in Communication & Entertainment Management at IUM? Benefiting from the dual expertise of IUM and Sup de Pub, the Bachelor in Communication and Entertainment Management equips students with both managerial skills and industry specific knowledge. This double competence will allow them to rapidly leverage their career. Actively participating in many projects, BECOM students will strengthen their network and expertise within Monaco s vibrant community. 3-year program 90 US Credits (180 ECTS equivalent) Careers Communication graduates are suited to a variety of career opportunities, including: In-house Communication - Event Management - External Communication - Media Management - Lobbying & Public Relations - Strategic & Corporate Communication - Brand Management

13 Some courses BUSINESS & MANAGEMENT Introduction to Modern Mgt Time & Stress Management International Sales & Negotiations International Relations & Geopolitics Event Management Global Business Strategy Business Ethics Financial Decision Making COMMUNICATION Fundamentals of Communication Public Speaking & Presentation Skills Note-taking & Study Skills Workshop Creative Writing Audiovisual Project Communication MARKETING Marketing Management Web Design & Web Marketing Brand Management & Strategy Consumer Behaviour Public & Press Relations MEDIA & ADVERTISING Advertising & Communication Research Creative International Advertising Sup de Pub Competition Photoshop Illustrator Indesign SOME ELECTIVES Media Planning Media History Web Design Film Industry Marketing English for Academic Purposes IUM s international student body helped me connect with students from different personal as well as cultural backgrounds. It is highly interesting to work within an nternational group since everyone will have a different point of view which makes the group work motivating and fun - the results are exceptionally remarkable. The small class size make it possible to understand the subjects clearly. Another advantage of being part of the IUM student body is definitely the worldwide agreements. IUM made it possible for me to experience a semester abroad, which helped me fulfill my personal goals and brought me a step closer to the person I want to become in life. Alina Lawrenz German, Becom Student 1 course = 3 credits 5 courses per term Each term new courses Internship Mandatory on 3rd Year/Summer Academic Perspectives Upon completion of the BECOM program, students can specialize in a wide range of areas with a Master degree. To name a few, they can apply to one of IUM s Masters in the fields of Luxury, Marketing, Event Management or International Management. They can also pursue their graduate studies at Sup de Pub or in one of INSEEC s Masters in London, Paris, Lyon or Bordeaux. 13

14 A World of Opportunities 14 In our unique multi-cultural environment you will learn side-by-side with students and faculty from around the world. We are truly international: over 75 different nationalities are represented (with no single nationality representing more than 25% of the student body). To complete this International exposure, the International University of Monaco offers you the opportunity to: study abroad as an exchange student for one or two terms, and earn credits toward the completion of your undergraduate degree at your home university join one of our International campuses You will appreciate our unique multicultural environment! Among the many reasons which make IUM a great place to study is the fact that Monaco is one of the safest states in the world and offers many exceptional cultural, social, sports and professional opportunities. Furthermore, when you return to your home country, you will be leaving Monaco not only with a greater understanding of international business, but also with a keener sense of cultural diversity and a wider global perspective.

15 Partner Universities in Every Continent Students wishing to enlarge their international exposure may study abroad at one of our partner universities...tongji University, China Inseec, London Tec de Monterrey, Mexico Bond University, Australia Kogod School of Business, USA Universidad del CEMA, Argentina Sungkyunkwan University, Korea Bangkok University, Thailand Vesalius College, Belgium Suffolk University, USA... London Summer Session «Through our highly motivated professors and small working groups, I developed a totally different point of view of the professional and leisure environment in London.» Timothy Wray, German, BSBA Student 15

16 Bachelor Careers 91% Placement Rate At Graduation* 55% Working in a Foreign Country By Industry Finance/ Banking/ Insurance Advertising/ PR/ Event/ Media Consulting/ Professional Services Luxury Goods/ Retail Fashion Hospitality/ Tourism Other IT/ Telecom/ Software Consumer Goods Entertainment/ Arts/ Sports 22% 20% 18% 16% 10% 5% 3% 3% 3% 16 World Europe, CIS & Russia Americas Asia Middle East & Africa 66% 18% 11% 5% Europe Monaco France UK Switzerland Germany/Austria Eastern Europe Italy Northern Europe 25% 20% 16% 12% 8% 7% 7% 5% Geographical Distribution * Average

17 IUM TOP RECRUITERS around the World ABBOTT CAPITAL MANAGEMENT ADLER JOAILLERS SA BASIKA BNP PARIBAS BOTTEGA VENETA CHALHOUB GROUP CHURCHILL CAPITAL DANONE DELOITTE ELYSYS ERNST & YOUNG FACONNABLE FAIRMONT MONTECARLO FERRERO GRANT THORNTON HSBC PRIVATE BANK JP MORGAN KPMG L OREAL LUXOR CHAMPAGNE LVMH MIND CANDY MONACO ASSET MANAGEMENT MONACO BUSINESS OFFICE NASEBA NESTLE OLSON ZALTMAN ASSOCIATES PRICEWATERHOUSECOOPERS PROCTER & GAMBLE QUINTESSENTIALLY ROLAND BERGER SCANDIC HOTELS SILVIA QUANDT BANK & CIE AG SINGLE BUOY MOORINGS SOCIETE GENERALE STAR EVENTS starwood hotels & resorts UBS WEALTH MANAGEMENT UNAOIL 17 VENTE PRIVEE WORLD ECONOMIC FORUM

18 Monaco as Your Campus At the junction of the French and Italian Rivieras, Monaco is in a truly exceptional geographical location. World renowned as a center of business excellence, it has been at the heart of history, arts and culture for over 700 years. The Principality of Monaco is famous for its diverse international population with 120 nationalities represented. It provides the ideal backdrop for students to learn and grow in a truly multicultural environment, inside and outside the classroom. The appreciation of art and culture contributes to a well rounded education, paving the way to professional and personal success. 18

19 One of the safest places in the world Experience This Unique Location Monaco is internationally recognized as one of the most prosperous economic centers In Monaco, business is a way of life. Economic activity thrives with more than 4600 companies, many of which are subsidiaries of international companies. Low taxation encourages entrepreneurship and business development, especially in sectors such as banking, finance, tourism, and services. In Monaco you are able to make connections and build bridges from the very beginning, be it in the University or in the business community. 19

20 Student Life IJEM - International Junior Enterprise You are given the opportunity to work hand in hand with companies, which enable you to show and improve skills like creativity, responsibility and commitment when performing for the first time in a real business environment. Companies also benefit from working with IJEM. By supporting young people achieve their future goals, they receive a quality product encompassing international point of views, new ideas thanks to fresh university knowledge, and support from their world -class professors. Trips & Culture In addition to making the most out of your time at IUM, you will also be able to explore different cities through trips organized by the Student Association. On previous excursions, students have experienced the Joie de Vivre in Paris, la Dolce Vita in Rome, and the Greatness of Prague s bridges and cathedrals. Provence Experience Trips to Prague, Spain, Italy, Paris... Graduation Day 20

21 Sports Sports Tennis Ski Sailing Golf Running Volley-ball Squash Rugby Soccer Dance... Social Involvement Projects with the Monegasque Red Cross No Finish Line Charity Fairs, Sustainable Development Association... Networking Monaco is an exciting, vibrant and multicultural city. There are many social events, gatherings and happenings occuring throughout the year offering IUM students a rich and incomparable range of networking opportunities. Model United Nations The Big Debate International Business Days... 21

22 Admission Information 22 IUM seeks highly motivated students who can demonstrate academic strengths along with the ability to share their diverse cultural backgrounds in the classroom environment. Applicants are evaluated based on both their scholastic achievements, extra-curricular activities and career project. IUM accepts all national high school diplomas. Documents you will need to provide: A completed application form available online with your answers to the short-answer questions High School Diploma(s) and last two years High School transcript(s) with official translation when necessary* 2 passport-size photographs Photocopy of passport or national identity card Proof of English proficiency (TOEFL, TOEIC, The Cambridge Advanced or Proficiency Test, IELTS or IUM English Entry Interview) if needed** A Letter of Recommendation (Optional) Selection criteria International profile of the candidate - Exposure to cultural diversity - Open Mindedness Academic performance (honors, special distinctions) Language skills Extra-curricular activities (honors, awards in sports/arts) Career path/project/business expertise Visit our website and complete your application online: For further information, call us: or send us an Download our App: Please note that the information contained within this brochure may be subject to change * If the student is in his/her last year, the Diploma will be provided once graduated (English or French are the only accepted language) ** Students that are Native English Speakers, lived in an English speaking country of studied in English do not have to provide the test

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24 International University of Monaco 2, avenue Albert II MC Monte-Carlo Principality of Monaco Tel: The International University of Monaco is a partner of the INSEEC Group, one of the largest French educational institutions with campuses in Paris, Bordeaux, Lyon, Chambery, London, Monaco, Geneva, Chicago, Shanghai and San Francisco

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