Bachelor of Science (Honours)

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1 2015 Bachelor of Science (Honours) Business Management Business Management with Industrial Placement Business Management with Communications International Business Full-time Olga Serena Graduate, Class of 2014 Bachelor of Science (Honours) International Business University of Birmingham, UK The programmes are developed and awarded by University of Birmingham, UK.

2 Lecturers and staff have been patient, understanding and professional in their attitude and work. They enable me to learn and improve my personal well being. (2009) Lim Li Min Graduate, Class of 2011 Bachelor of Science (Honours) Business Management University of Birmingham, UK CONTENTS Welcome Message 01 University of Birmingham 02 Message from CEO (SIM) 04 Singapore Institute of Management (SIM Group) 05 Why Study with the University of Birmingham in Singapore 06 About our Programmes 07 Module Table 10 Module Outline 11 General Information 15 Application & Admission 16 VIBES Why Study at SIM Global Education 18 SIM Student Life 20

3 welcome message We are very proud of the success we have had through our partnership with SIM. Faculty from Birmingham Business School have been delivering our highly ranked programmes in Singapore for over 20 years and SIM s excellent support staff and wonderful facilities provide the ideal platform for providing an exceptional learning experience for our students. The University of Birmingham pioneered business education in the UK, establishing the first Chairs of Commerce and of Accounting in the country in Now the Business School has over 140 faculty and over 3,400 students. With students from over 80 different countries and over 300 postgraduates studying in our overseas programmes in Hong Kong, mainland China and Singapore we are a truly global School. Our partnership with the Singapore Institute of Management Pte Ltd (SIM) underpins the delivery of a range of leading degree programmes for undergraduate and postgraduate students in Business, Management and Economics. The alliance combines our professors cutting-edge knowledge and Birmingham s brand and teaching quality with SIM s unique support services and knowledge of regional market needs. Our students also benefit from our close links with the financial and business communities in the UK and across the Asian region. Our Advisory Board is made up of senior business figures from multinationals such as Reckitt Benckiser, Cobra Beer, Deloitte, PWC, BP, De Beers and Corus and of leading figures in the major employers associations and consultants in Europe, India, Australia and China. Birmingham Business School is benchmarked for the employability of its graduates. Our programmes provide you with a rigorous academic training but with practical relevance and career-readiness. Our students are in strong demand from employers as a result. We are continually updating our programmes and content to ensure that they reflect the latest thinking in business education. With the internationalism that has been deeply embedded in our School s culture since its inception and our network of contacts, the partnership with SIM means you will be prepared for a global career following your experience with Birmingham in Singapore. We encourage you to make the most of your time with us, and to take the opportunity to gain the experiences, skills and qualities vital to your future development. I hope you find the information and the insight you need from this brochure to make Birmingham Business School your choice. My colleagues and I look forward to welcoming you to our programmes in Singapore. Professor Simon Collinson Dean, Birmingham Business School, University of Birmingham 1

4 UNIVERSITY of birmingham Aston Webb building The University of Birmingham was founded in 1900 and is now one of the largest in the UK, offering degrees across a wide range of disciplines. It is a major centre of research and academic study with an established international reputation for excellence and numbers eight Nobel prizewinners among its staff and alumni. As the Guardian newspaper stated: University of Birmingham is Britain s quintessential red-brick university and a prestigious one at that. The University is located in the leafy suburb of Edgbaston, 4 kilometres from the centre of the city. Birmingham is a campus University with practically all its academic buildings and extensive academic and social facilities on a single parkland site one of the UK s finest urban campuses. From its small beginnings, the University grew into one of Britain s largest, and now has 16,500 undergraduates and 7,200 postgraduate students. The University also has around 3,000 part-time students and 36,000 participants on its short courses. The Business School - Garden view 2

5 Birmingham Business School Birmingham Business School, along with just a handful of the world s business schools, holds the gold standard of triple-crown accreditation from The Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA) and the European Quality Improvement System (EQUIS). We have been a major player in business education for more than a century. The School enjoys an international reputation and the wide-ranging research of its staff means that the latest thinking can be immediately fed into teaching. We have many famous alumni in all areas of business. Facts and Statistics A member of the group of leading British, research-intensive universities known as the Russell Group with 24 members A member of the Universitas 21 global network of top universities around the world Ranked 17th in the Guardian University Guide 2015 Ranked 16th in the Times Good University Guide 2014 Voted University of the Year 2013/14 by The Times/ The Sunday Times Good University Guide The Business School - Entrance 3

6 Message from CEO (SIM GE) Welcome to SIM Global Education (SIM GE) the premier institute of higher learning that offers you a uniquely enriching educational experience that prepares you for an exciting future anywhere around the globe. SIM GE is the largest and leading private educational institution in Singapore, reputed for its high standards and vibrant student experience. It is part of the SIM Group which was set up in 1964 on the initiation of the Singapore Economic Development Board and has over 50 years of strong track record in developing manpower to support Singapore s economic growth. As a gateway to the world, SIM GE offers a wide range of high quality transnational academic programmes from universities and institutions from the US, UK, Australia and Switzerland. Through our strategic partnerships with these institutions to offer their programmes in Singapore right in the hub of happening Asia you can benefit from a world-class global education without the costs and challenges of studying too far away from home. At SIM GE, we are committed to delivering a holistic education that empowers individuals to be a positive force in their fields and hopefully, also in the community they live in. The rigour of our programmes builds the intellect and skills needed to thrive in a complex and fast-changing world. Through the interaction with students from diverse backgrounds and cultures in a vibrant environment, and through participating in a vast range of sporting and artistic activities, our students also learn beyond the classroom, nurturing an embracing heart and a resilient spirit. At SIM GE, we want to inspire in you the passion to learn and excel, and to challenge you to not just realise your full potential but to reach for bigger goals. I invite you to come and be part of our fraternity of over graduates and alumni and 23,000 students, and discover how, like them, you can fulfil your aspirations by embarking on an exciting educational journey with us. Dr Lee Kwok Cheong Chief Executive Officer SIM Global Education 4

7 SINGAPORE INSTITUTE OF MANAGEMENT (SIM Group) Our Vision To be the Centre of Leadership and Management Excellence, and the Embodiment of Lifelong Learning. Our Mission Spearhead management thought leadership Be the preferred strategic partner of corporations in maximising return on human capital Be the choice provider of continuing education to individuals Transform SIM into a regional brand Our Purpose To open doors in life through education opportunities To support SIM Group s social mission Our Core Values Trust and Respect for the Individual Teamwork Open and Timely Communication Performance Excellence Spirit of Innovative Adventure Our Culture An open culture where staff trust and respect each other; embrace change and seek ways to innovate; learn and work together as a team. Our Commitment To our Members We care for our members, recognise their importance, and strive to raise the prestige of their membership. To our Customers We value our customers and commit ourselves to actively improve our services and products. To our Employees We care for our people by creating a conducive work environment, helping them to balance family and work commitments, recognising their contributions, and developing them to their full potential. To our Community We honour our social obligations and pledge to be a good corporate citizen by always acting professionally and ethically in all matters. Our Quality Policy Quality and excellence have always been the driving force behind SIM. The Singapore Institute of Management (SIM Group) is the leading provider of higher education and professional training in Singapore, reputed for its dedication to lifelong learning and high standards and quality. Founded in 1964 under the initiation of Economic Development Board to support Singapore s economic development, we are today a diverse and vibrant organisation with a wide range of programmes and services. We are also a membership-based organisation with more than 50,000 individual and corporate members. Our extensive range of membership programmes, activities and resources provide an important nexus for students and members to network and learn. The SIM Group offers its core services through three educational brands: SIM University SIM University is Singapore s only private university and its mission is to create excellence in lifelong education through a uniquely-designed learning experience that equips learners for a better future. Home to more than 13,000 students, SIM University adopts a flexible and practice-focused learning approach and offers more than 50 academic programmes in various disciplines. Eligible students taking SIM University s undergraduate programmes enjoy government subsidies and access to government bursaries, tuition fee and study loans. SIM University is a not-for-profit university and the SIM University Education Fund has been a Singapore Institution of a Public Character (IPC) since September SIM Global Education Students can choose from a wide range of high-quality overseas degree programmes made available through SIM s partnership with established international universities and institutions from the United Kingdom, United States, Australia and Switzerland. Most of the students are full-time students, but SIM Global Education also offers part-time programmes that cater to working adults. Offering over 70 academic programmes, its enrolment stands at 23,000, with about 3,000 foreign students. SIM Professional Development Over 11,000 professionals benefit annually from the vast selection of short executive training programmes offered by SIM Professional Development. Its customised in-company training programmes help companies optimise effectiveness in various fields of management and human resource development. 5

8 WHY STUDY WITH THE UNIVERSITY OF BIRMINGHAM IN SINGAPORE? Fully taught by Birmingham academics Long tradition and established track record of teaching business Established international reputation of School and University Research led cutting edge research feeds directly into teaching International syllabus with focus on the issues of globalisation Friendly approachable academic and professional services staff dedicated to provide continuous support for your studies Accreditation Like the undergraduate programmes at the Birmingham campus, these programmes are accredited by the Association to Advance Collegiate Schools of Business (AACSB) and European Quality Improvement System (EQUIS). The Birmingham Business School s Philosophy Industry link The Business School thrives on strong links with industry and employers. Our advisory board, chaired by Lord Digby Jones of Birmingham, consists of high-level executives selected for their exceptional stature. At Birmingham Business School, we create business degree courses which academically and personally prepare you for the working world. Your degree is evidence of your ability to succeed in a demanding academic environment. Employers target our students for their key employability skills developed during the degree programmes. Our graduate employability statistics are significantly above national trends. The Birmingham Business School s graduates are highly sought after by employers, with recent graduates being recruited by Procter & Gamble, IBM, HSBC, Barclays Capital and Dow Chemical Pacific. Thanks to SIM s excellent nework of business contacts in Singapore, the University s partnership with SIM and its alumni network will ensure that this close relationship with industry is maintained in Singapore. Like their counterparts in the UK, students will get the exposure necessary to attain real world expertise required by today s employers. The Faculty Members Many of the school s faculty are internationally renowned in their fields and their leading research contributes to academic debates worldwide. Some of the academic staff play advisory roles to both businesses and public sector organisations. University of Birmingham students on their study trip in the UK, a compulsory component of the International Business degree programme. 6

9 ABOUT OUR PROGRAMMES The University s Bachelor of Science (Honours) Business Management suite of programmes equips students with the tools needed to understand business and management on both national and global scales. Structured to reflect the ever-changing world of business, these programmes deal with topics that are relevant to a wide range of employers. Through a combination of academic theory and practical work, students develop their critical thinking skills as they share views, debate and discuss. Bachelor of Science (Honours) Business Management This allows students to study the core programme in Singapore, and sees students studying 120 credits per year over the first two study blocks. The third study block each year is vacation for these students. Subjects are offered as either 10- or 20- credit modules. Bachelor of Science (Honours) Business Management with Industrial Placement The Bachelor of Science (Honours) Business Management with Industrial Placement allows Singapore nationals to supplement the core degree with both third study blocks spent on industrial placement in Singapore. Students will be coached on how to source internship placement to give them an edge over future job search. Their placement should offer them a chance to work on a graduate level project which will allow them to reflect on their learning. Student learning on the placement will be assessed by the University of Birmingham. To prepare students for the industrial placements, students will take a compulsory preparatory programme on SIM Career Transition Programme designed by SIM in personal and professional development which includes one-to-one career coaching. This programme is not open to international students. Bachelor of Science (Honours) Business Management with Communications This programme is designed for students who wish to work in public relations or communications related industries. One third of the programme will be devoted to communication modules, whilst two thirds will be general business modules. In year 2, students will work in small group workshops to learn how to produce podcasts and video for the web. Students will undertake a communication placement project which can be completed in 100 hours. The onus will be on the students to find a placement project following the advice from the module lecturer. Students will be assessed on their learning upon completion of the placement project module in Year 3. Students are expected to have access to a simple video-capable camera for recording material which can then be edited (using their own laptop software). Bachelor of Science (Honours) International Business The Bachelor of Science (Honours) International Business programme aims to impart an international experience and cultural awareness to students. In Year 2, students travel to the University of Birmingham in January and stay till April. They complete their second study block in the UK and study modules on British culture, plus other business modules not available in Singapore. They will also attend a team-building programme in the English Lake District. In Year 3, students will normally study at one of the University of Birmingham s exchange partners. They will study alongside other exchange and local students. The University cannot guarantee that you will be able to go to your first choice of foreign university, but the University has sufficient places to send at least 2 students to each partner. Students may choose to work in Year 3, but will need to find their own overseas placement. International students may work in their own country. Students will need to select their second year study placement partner while they are in the UK. For the international study or industry placement overseas, there will be additional costs over and above the programme fee to cover travel, accommodation and living expenses. Mode of Delivery All programmes are designed to be undertaken full-time over two years. Each academic year comprises of three study blocks, with each study block spanning a period of four months. Lessons are conducted at SIM HQ in the day, between Monday and Friday. Students are exempt from the year one studies that UK students undertake, because of their Polytechnic Diploma or SIM Diploma qualifications. All modules are also available on the UK programme, however, in Singapore there are no electives. The degree awarded and the degree certificate, will be the same degree awarded in the UK. Candidature Period The maximum allowed period for a student to complete the 24-month programme is 36 months or 3 years. Any student who fails to complete the programme within the candidature period will not be entitled to any recourse or refund. SIM-University of Birmingham Graduation Ceremony, 7 November

10 Attendance Requirements All full-time local and international students are required to attain 100% attendance. The following is an example of a typical schedule for each study block in a year, commencing from July to June in the next year. Study Block Business Management Business Management with Industrial Programme (YEAR 2) Business Management with Communications 1 July to October July to October July to October July to October International Business 2 November to February November to February November to February November to mid-january 3 Term Break (March to June) Industry Placement A (March to June) Communications Placement project (March to June) (YEAR 3) International Study A (Mid-January to end April) 1 July to October July to October July to October July to October 2 November to February November to February November to February November to February 3 Term Break (March to June) Industry Placement B (March to June) Term Break (March to June) International Study B (Start date & end date differs. If you need to start before February, you will need to take a Study Block 2 module overseas) Lessons are conducted over three time slots: 8.30am/12pm/3.30pm. You will be expected to attend 3 hours per day (sometimes 6 hours, depending on the module over a two week period). Each 10 credit module requires a notional 100 hours of study of which 30 hours will be held in class, and 70 hours self study including revision, assignment writing and exam preparation. The end of study block examinations are normally held in October and February and will be set by the University of Birmingham. Assessment/Examination Assessment will vary from module to module. For a 10 credit module, it will be either 100% assignment-based or 100% examination-based. For a 20 credit module, it will comprise both assignment and examination. The end-of-study block main examination is normally held in October and February. The assessment dates are subjected to changes by the University of Birmingham. Progression For all degrees, students must obtain 100 credits from Year 2 to progress to Year 3. Graduation/ Honours Degree Classification Bachelor of Science (Honours) Business Management and Bachelor of Science (Honours) Business Management with Communications to achieve Honours, a student must have obtained 200 out of 240 credits. 100 of these credits must be in each year of the programme. The second year is worth 25% and the final year 75% of the degree classification. Bachelor of Science (Honours) International Business and Bachelor of Science (Honours) Business Management with Industrial Placement to achieve Honours, a student must have obtained 320 out of 360 credits. The second year is worth 12.5% and each study block/placement is worth 6.25% of the degree classification. The final year is worth 75%. 8 Minimum Number of Students Required for Class Commencement For a class to commence there must be a minimum of 50 students. In the event that the class cannot commence due to low take up rate, students will be informed one month prior to class commencement. Job Prospects The programmes provide you with a rigorous academic training but with practical relevance. Students are in strong demand from employers as a result and the University is continually updating the programmes and content to ensure that they reflect the latest thinking in business education. The business degrees have long been recognised by major employees across all sectors of the economy. Our students find employment across all sectors of the economy. Our students find employment in areas as diverse as retail management, financial services, accountancy, motor manufacturing, management consultancy and pharmaceuticals. Opportunities for Further Study Students can proceed to attain the Master of Science qualification from the University of Birmingham after completing the Bachelor of Science (Honours) degree with at least an upper second award. Please see Birmingham Business School website for up to date information about all of our programmes. We are currently offering the Master of Science International Business in Singapore.

11 Admission Criteria Those with the following qualifications will be given advanced standing and are eligible to apply for direct entry into Year 2 of the programme: Bachelor of Science (Honours) Business Management Bachelor of Science (Honours) Business Management with Industrial Placement Bachelor of Science (Honours) Business Management with Communications Bachelor of Science (Honours) International Business Institute Ngee Ann Polytechnic Singapore Polytechnic Temasek Polytechnic Nanyang Polytechnic Republic Polytechnic SIM Qualification Diploma in Accountancy Diploma in Arts Business Management Diploma in Banking and Financial Services Diploma in Business and Social Enterprise Diploma in Business Information Technology Diploma in Business Studies (All Options) Diploma in Financial Informatics Diploma in International Business Diploma in Logistic Engineering and Management Diploma in Logistic Management Diploma in Marketing Diploma in Real Estate Business Diploma in Tourism and Resort Management Diploma in Accountancy Diploma in Banking and Financial Services (Banking) Diploma in Business Administration (All Options) Diploma in Business Information Technology (E- Business Management) Diploma in Business Information Technology (New Media Marketing) Diploma in Financial Informatics (All Options) Diploma in Hotel and Leisure Facility Management Diploma in Human Resource Management with Psychology Diploma in Integrated Events and Project Management Diploma in International Business Diploma in Tourism and Resort Management Diploma in Business Diploma in Business Information Technology Diploma in Hospitality and Tourism Business (2 year) Diploma in Hospitality and Tourism Management Diploma in Leisure and Resort Management Diploma in Logistic and Operations Management Diploma in Marketing Diploma in Retail Management Diploma in Accountancy and Finance Diploma in Banking & Financial Services Diploma in Business Informatics Diploma in Business Management Diploma in Business Management (CRM) Diploma in Food and Beverage Business Diploma in Fund Management & Administration Diploma in Hospitality and Resort Management Diploma in Hospitality and Tourism Management Diploma in Marketing Diploma in Sports and Wellness Management Diploma in Integrated Events Management Diploma in Customer Relationship and Service Management Diploma in Hotel and Hospitality Management Diploma in Accounting Diploma in Banking and Finance Diploma in International Business Diploma in Management Studies Candidates must obtain an average of Grade B. Applications may be interviewed prior to acceptance into the programme. All other qualifications will be evaluated on a case-by-case basis and all applications will be subject to the approval of the University of Birmingham. English Proficiency Requirement A minimum of C6 pass in English as First Language at GCE O Level; or IELTS 6.5 overall (with at least 6.0 in each band); or Pearson Test of English (PTE) - 59 in all four skills (reading, speaking, listening and writing); or Successful completion of a recognised approved diploma, where the language of instruction was English. Preparatory Course in Business Applicants with non-business related diploma from local polytechnics will be required to complete and pass a 3-month Preparatory Course in Business to progress to the Bachelor of Science (Honours) in programmes. All lectures are conducted by local lecturers and each class is 3 hours. Students will be assessed at the end of the preparatory course in May/June. This course will cover basic information which prepares students to undertake Year 2 study. Successful completion of this course, students can progress to the following programmes: Bachelor of Science (Honours) Business Management Bachelor of Science (Honours) Business Management with Industrial Placement Bachelor of Science (Honours) International Business The Preparatory Course in Business consists of 3 modules: Marketing This module aims to provide an overview of the concepts and techniques of the marketing process in today s dynamic environment and its inter-relationship with other business functions. Both controllable and uncontrollable variables surrounding the execution of the marketing function and the use of the marketing mix successfully to reach each buyer are studied. This module provides the foundation for more advanced marketing-oriented courses by covering a wide range of topics including market research, marketing process and global marketing. Economics At the core, this module studies the economic problem of the scarcity of resources that is facing a person, a firm or a society. It assumes that rational people normally make choices to consume the scarce resources in terms of comparing marginal benefit and marginal cost. The contents of this module can be divided into two parts, principles of microeconomics (economics and choice at individual level) and principles of macroeconomics (economics and choice at aggregate level). Accounting & Finance This module deals primarily with the study of the two main branches of accounting which are financial accounting and management accounting, as well as investment appraisal. The first part of the module covers financial accounting. Topics include double entry book-keeping and the preparation of basic financial statements and financial analysis. The second part of the modules covers management accounting techniques for planning, control and decision-making and investment appraisal techniques. Award A certificate of completion will be awarded to the students once they have successfully completed the Preparatory Course in Business. Minimum Number of Students Required for Class Commencement For a class to commence there must be a minimum of 25 students. In the event that the class cannot commence due to low take up rate, students will be informed one month prior to class commencement. 9

12 Module TABLE Module Bachelor of Science (HonOURs) Credits Business Management (240 credits) Business Management with Industrial Placement (360 credits) Business Management with Communications* (240 credits) International Business (360 credits) (YEAR 2) Managerial Finance 10 X X X X Consumer Behaviour 10 X X X Change Management 10 X X X Service and Relationship Marketing 10 X X X X Business Accounting 10 X X X X Markets, Competition & Regulation 20 X X X X Market Research 10 X X X Event Management** 10 X X X X Fundamentals of Leadership 10 X X X X International Marketing 10 X X X X Public Relations 10 X Operations Management 10 X X X X Internal and External Communications 20 X Industry Placement A 60 X International Study A 60 X Communications Placement (Students will undertake a company project which can be completed in 100 hours) (YEAR 3) X Brand Marketing 10 X X X e-marketing 10 X X X X Social Marketing and Societal Issues 10 X X X X Globalisation, Transnationals & Economic Policy 20 X X X X Employee Relations 10 X X X Strategic Management 20 X X X X Entrepreneurship 20 X X X X Dissertation 20 X X X X Industry Placement B 60 X International Study B 60 X Communications Placement (This is a taught component) 20 X *Students on the Bachelor of Science (Honours) Business Management with Communications degree will also cover additional Year 1 materials to help support them in the Year 2 studies. ** This module is compulsory on the Communications programme but is also offered on the other programmes. The choice of modules and module descriptions are subject to change and will follow changes to the programmes in the UK. 10

13 Module outline Brand Marketing The module recognises brand management is a strategic management activity. It presents the principles that underpin brand management within an organisational context which adds value for a company. The module introduces, explores, applies and evaluates a range of strategic brand management issues that drive brand equity and value. The module presents brands as clusters of values and engages with both the goods and services in b2b and b2c sectors as well as engaging with mobile internet technologies. It is important brand marketers are sensitive to their brands context. Understanding and exploring brand context forms an important part of this module. Business Accounting This module offers an introduction to management accounting and its supporting role in the management and decision-making process of business entities, with a particular focus on large organisations. Rather than the detailed operations of accounting systems, the module concentrates on the application of management accounting. It shows how accounting information can be used in producing plans, monitoring and controlling operations, and how it relates to the external financial environment. Change Management How does organisational change affect management? This module will delve into the nature, degree, processes and management of organisational change through case study analysis to build an understanding of the interpersonal, group and organisational issues associated with change management in a range of organisational arenas. Communications Placement The Communications Placement allows students to apply theory to practise and gain an understanding of how theoretical models can be applied in the real world and to further develop the key communications skills that employers today are increasingly seeking. Students will undertake a 100-hour communication project. Students will have to find their own placement project with the advice from the module lecturer. Students will be assessed on their learning upon completion of the placement project in Year 3. Consumer Behaviour The module develops the understanding of consumer research and the application of this in marketing management. Apart from theory, the module also covers the practical implications of consumer behaviour on business and decision-making. Key factors in consumer behaviour such as decision making, perception, learning, attitude development, personality, involvement and motivation as well as the impact on social, environment and cultural influences will be covered. Dissertation This compulsory module provides the opportunity to carry out independent research work over a period of two study blocks with the dissertation topic to be determined in consultation with a supervisor. Students on the Bachelor (Honours) Business Management with Communications degree must write a dissertation with a communications focus. The process includes a written progress report in Study Block 1, a draft submitted in Study Block 2 and the final research version to be submitted towards end of Study Block 2. e-marketing Marketing on the Internet poses a new array of opportunities and challenges. Marketers need to understand new concepts, tools, and business models that comes with an increasingly IT savvy consumer. The aim of this module is to introduce an e-marketing dimension to conventional marketing principles. Employee Relations The human factor cannot be underestimated in the organisational process and this module puts a focus on the management of employees. It covers the topics on the fairness of wages, worker participation in management, the role of managerial discretion, the effects of labour law on management-worker relations and the impact of unions, as well as the rise in part-time and temporary work. Business Schools need to be global to provide students with the perspectives to succeed in today s business environment. The partnership with SIM reflects the objective of Birmingham Business School to have a truly international focus. With the internationalism that has been deeply embedded in our School s culture since its inception and our network of contacts, the partnership with SIM means you will be able to go truly global with Birmingham in Singapore. Professor David Dickinson Director of International Partnerships College of Social Sciences University of Birmingham 11

14 Entrepreneurship Students will put their theoretical knowledge into practice in this module which will require them to produce a realistic business plan for their own start-up company. An online self-learning tool with interactive and planning elements will be provided to build the business proposal. This tool includes finance spreadsheets, discussion boards, case studies of successful graduate start ups and video presentations. Students are also expected to compile a reflective learning diary to note the implications of academic literature in relation to their own business. Event Management This module will introduce students to the basic principles and practice of Event Management. It covers Strategic purpose of events; Organisational and event team issues; Event objectives, venue and design; Milestone Planning and Analysis; Managing risks, health and safety in Events; Events in the context of B2B & B2C; Marketing, PR and the role of the media in event objectives; Event evaluation, measurement and endings as beginnings. Fundamentals of Leadership This course is about Leadership. We explore what leadership is-and-the difference leadership makes and why. The course introduces and explains leadership theory and presents and debates some of the key features and dynamics of leadership in a wide variety of real life settings. Drawing on case studies, we will explore and discuss the different leadership approaches that we see applied in practice at local, national and international level. Globalisation, Transnationals & Economic Policy This module offers perspectives on globalisation and development, the impact of transnational companies on product and labour markets and the transnational and the international economic system. Case studies on the role of transnationals in Central and Eastern Europe and Japan will also be examined to offer real life examples. The module also expands in the perspectives on industrial policy design in relation to innovation, finance-industry relations, FDI, clusters, environment education and European issues. Industry Placement A & B This level 2 60-credit module comprises a minimum of 12-week internship sourced by the students and approved by SIM. It is assessed by an essay where students explore a company issue. Internal and External Communications The module examines how an organisation presents itself to an audience, exclusively for Business Management with Communication students. This audiences can be internal to the company, or external. Topics to be covered will vary as the methods used in communications are changing rapidly, but will cover topics such as the role and function of HRM and its link with communication, web design, podcasting and students will learn, in practical workshops, how to produce video for the web. 12

15 International Marketing When it comes to our increasingly globalised world, knowledge of the international environment is essential. This module gives a background on the scope and challenges of international marketing, as well as the impact of culture on this area of marketing. It will also look into ways to assess opportunities, develop strategies and build frameworks to support international marketing efforts. International Study A This level 2 60-credit module is a compulsory component of the International Business Programme, and comprises study and examinations at University of Birmingham. It is assessed by an essay which explores differences in culture, business practice and socio-political-economic factors impacting on business. International Study B This level 2 60-credit module is a compulsory component of the International Business Programme and comprises an international study placement at one of the University of Birmingham s overseas partner institutions. It is assessed by an essay which explores more deeply the differences in culture, business practice and socio-political-economic factors impacting on business. If students wish, they can work in an international environment but they must be able to source their own overseas placement. We cannot guarantee you your first choice of overseas university but we can guarantee that we have a place for you. Managerial Finance This module shows how technical financial methods can be applied to practical decision making in management decisions as well as the limitations of these methods. Dealing with topics such as investment appraisal, financing and dividend decisions, this module offers an introductoryto intermediate-level insight into corporate finance. Market Research This module is concerned with the fundamentals of market research and will cover the principles and practice of data collection for marketing research purposes. An emphasis will be placed on the collection of primary data by survey questionnaires. Markets, Competition & Regulation This module covers the economic analysis of market power, structure conduct and performance monopolies and dominant firms as well as game theory, non-cooperative oligopoly models, the technical progress, international trade, principalagent theories and transaction costs. Building on the basics, this course also covers theories on discriminatory, predatory and limit pricing, mergers, collusion, restrictive practices, vertical restraints, advertising and competition, the regulation of natural monopolies, the deregulation of oligopolisitic industries as well as issues of alliances and competition. Operations Management This module introduces the fundamental principles of Operations Management. It focuses on the management of the firm (industrial, service, public sector or retail) at the micro level of the economy. The purpose of this module is to explore the basic theories and contemporary practice of Operations Management. The module will therefore explore the development of operations strategies that are congruent with the company s business and marketing strategies. This is then developed into an understanding of key operational and quality management techniques to enable delivery of the strategy. Essentially the modules comprises four themes: operations strategy, design, planning and control, and quality/improvement. I absolutely loved studying the Business Management with Communications degree. The content was really valuable and reflected real life business issues - the course provided theoretical and practical understanding which I ve found very useful since starting my job in banking marketing. Furthermore, the programme taught me the importance of communication in a business and a personal sense which I believe helped me get a job offer in what is a very competitive economy. (2012) Colette Murray Graduate Bachelor of Science (Honours) Business Management with Communications University of Birmingham, UK 13

16 I ve learnt a lot since I came to SIM. I ve also become more outgoing and outspoken as I have to meet more new people. (2011) Thet Htet Lin Han Graduate, Class of 2013 Bachelor of Science (Honours) Business Management University of Birmingham, UK Public Relations The module allows students to explore the distinctive role of public relations as a discipline and develop a portfolio of skills, techniques and tools essential to the practice of public relations in today s people-oriented businesses. The module includes current PR issues e.g. trust, reputation, crisis communication and the use of social media. Service and Relationship Marketing Traditional marketing involves the marketing of a company s product to a group of potential customers. However, in today s economy it is the service sector that is becoming increasingly important. Services are important because as consumers we use services on a daily basis. When studying services marketing, there are particular characteristics of services that make them difficult to precisely define. The main issue being that there is a lack of tangibility or substance to focus upon, unlike traditional marketing thought where the emphasis is on the tangible product. The emphasis on the intangibility of the service introduces a new set of variables and issues into the marketing equation. The services marketing concept combines customer focus, co-ordinated marketing and profitability. The focus of the course will be on understanding that not all services are the same and therefore it is important to understand the characteristics of different types of service organisations and how marketing objectives and strategies need to be tailored to address these points. Social Marketing and Societal Issues This module examines how social marketing techniques can inform public policy and community efforts to facilitate voluntary behavior change. Students will examine how market research, segmentation and message framing are used to develop and implement interventions or Social Marketing campaigns. In addition, debate will surround topics (e.g tobacco control) with regards to the suitability of individual responsibility in comparison to a nanny state (libertarianism vs. paternalism) approach. Research informed teaching will be used to demonstrate the benefit of Social Marketing activities. Strategic Management This module covers basic strategic management concepts such as the analysis of the internal and external environments of companies and strategic advice at the business unit, corporate and inter-company levels. It also looks at strategic management in an international context and strategy implementation. The module also allows the application of the theories taught with the presentation of case studies on individual companies by student groups. For most up to date information on modules, please refer to Birmingham website at 14

17 GENERAL INFORMATION Programme Commencement There is one intake per year, commencing in July, with the following closing dates for application: Programme Commencement Date Programme End Date 13 April June 2015 Preparatory Course in Business (Please refer to page 9 for more information) 7 July 2015* 30 June 2017 Bachelor of Science (Honours) Business Management/ Business Management with Industrial Placement/ Business Management with Communications/ International Business Programmes Entry with Application Closing Date Non-Business related Diploma Closed Direct entry 15 April 2015 The above dates are subject to changes. Please refer to SIM GE website for updated information. *If you are completing your National Service and will not have finished by Induction, please contact SIM to discuss before you apply. Programme Fees Instalment Total Programme Business Management S$8,025 S$8,025 S$8,025 S$8,025 S$32,100 Business Management with Industrial Placement S$9,630 S$9,630 S$9,630 S$9,630 S$38,520 Business Management with Communications S$9,630 S$9,630 S$9,630 S$9,630 S$38,520 International Business S$10, S$10, S$10, S$10, S$41,730 The fee for the Preparatory Course in Business (if applicable) is S$1, and is payable prior to commencement of the course. The programme fees are exclusive of air fares and accommodation for international study or industry placement overseas for the International Business students. Modules taught at University of Birmingham or other University partners are covered. You will need at least SGD 10,000 per trip to cover your overseas stay, but how much you need depends on where you go and your lifestyle. For Business Management with Communications, the fee covers additional workshop costs and production support for webcast production. The fee does not include textbooks. All fees are valid for the above intake in All fees quoted are inclusive of 7% GST. Study Loans Students may obtain study loans from these banks and institutions under a course financing scheme (subject to approval). All loan enquiries and applications are to be dealt with the banks and institutions directly. For more information, please call: Maybank Tel: POSB Tel: RHB Bank Berhad Tel: Interest-Free Instalment Plans When you charge above S$500 to your Citibank or OCBC Visa/ MasterCard, you can enjoy interest-free instalments of six or 12 months. Terms and conditions apply. For more information, please call: Citibank OCBC Tel : Tel : SIM Global Education Scholarship New or existing students enrolling for Bachelor s degree programmes under SIM GE may apply for the SIM Global Education Scholarship. Awards are granted to students with exemplary academic results or achievements in sports and arts. The scholarships are tenable for the minimum period required to complete the full/remaining course of study, as stipulated by the programme. The award covers tuition fees, examination fees, a fixed book allowance and other compulsory fees. The scholarship does not cover repeat fees and there is no bond attached to the scholarship. 15

18 application & admission How to Apply Application Applicants are to apply online at by the closing date indicated. For an international applicant applying for full-time programme, you must submit an online Student s Pass application form. Your Student s Pass application is subjected to Singapore Immigration & Checkpoints Authority s approval. Supporting Documents 1. By the application closing date, you must have attained the minimum qualification required for the programme. 2. Upload the scanned copies of the required supporting documents into your e-application within 7 days of submitting your e-application, or by the closing date, whichever is earlier. Please do not upload photographed copies of your documents. 3. Bring along the ORIGINAL documents for verification at SIM s Student Recruitment Centre, Block A, Level 2 within 7 days of submitting your e-application, or by closing date, whichever is earlier. Before you commence the e-application, please ensure that you have the scanned copies of the following documents on hand for uploading and entry in the e-application form: a) A photograph: i) taken within the last 3 months; ii) showing the full face and without headgear (headgear worn in accordance with religious or racial customs is acceptable but must not hide the facial features); iii) between 25mm and 35mm from chin to crown and 35mm wide by 45mm high without border; and iv) in a dimension of 400 by 514 pixels. b) Your photograph image file attachment should: i) be in JPEG format; ii) file size should be around 60 Kbytes; and iii) preferred dimension of the photo image is 400 by 514 pixels. You may use our online image editing tool to meet the above file size and dimension specifications. c) Your identification documents, i.e. NRIC or FIN/Passport and Birth Certificate (for international applicants). d) All your educational certificates and transcripts (including your O and A level certificates, etc). Translated and notarised copies of the documents are required if they are not in English Language. Please save and scan the various pages of a similar document type in one file. For example, if your Diploma transcript has 3 pages, scan all 3 pages into one file for uploading. All copies of document should be reduced to A4 size. Applications with incomplete, inaccurate information and not accompanied by supporting documents will NOT be processed and considered. Application Fees and Payment An application fee is payable for each application that is submitted. This fee (inclusive of 7% GST) is non-refundable and non-transferable. The fee will be refunded fully only if the intake does not commence. Local applicants International applicants Application Fee S$96.30 S$321.00* *Exclude fees relating to Student s Pass application Please ensure that you have a valid MasterCard/Visa Credit Card or enets for e-payment of application fees. Other modes of payment are not accepted for e-application. Application Outcome All applicants will be informed of their application outcome in writing via applicants and SIM applicant portal at least one month before course commencement. Verbal offers of admission will not be made nor accepted. The Admissions Committee selects students for admission into the programme based on individual merits. Possession of one or more of the qualifications listed does not guarantee automatic entry to the programme. SIM and our university partners reserve the right to withdraw an offer of admission and cancel the enrolment of any person where such an offer was made on the basis of incomplete or inaccurate information supplied by the applicant or a certifying authority. Acceptance To confirm the acceptance of offer, successful applicants will have to adhere to the following before the stipulated deadline: Accept Form 12 and PEI-student contract online Submit all outstanding required documents to SIM Course Fees Payment You may make your first payment of course fees at the payment counters in SIM HQ or via e-payment (Visa/ MasterCard only). Payment Counters in SIM HQ The modes of payment available are cash, cheque, Nets, cash card, Visa/MasterCard and/or Cashier/Money/Postal order. We accept up to four different modes of payment combination. All payments are to be in Singapore dollars. For cheque payment, the cheque must be crossed, and made payable to Singapore Institute of Management Pte Ltd. It should not be post-dated. For Nets payment, the daily limit is S$2,000 or S$3,000, depending on the bank and your personal limit. For credit card payment, the limit is subjected to your available balance at the point of payment. We accept Visa and MasterCard only. 16

19 Private Education Act Under the new Private Education Act, legislated in December 2009, a Council for Private Education (CPE) was set up to regulate the private education industry in Singapore. All Private Education Institutions (PEIs) are required to comply with the regulations under the Act in order to continue operations. Following are the requirements which Singapore Institute of Management Pte Ltd (SIM PL) has put in place: PEI-Student Contract CPE, in aiming to enhance the confidence of students and their parents in the quality of education in Singapore, has stipulated that all PEIs must sign a PEI-Student Contract with students. The contract sets out the terms and conditions governing the relationship between the student and PEI. SIM PL will honour all terms and conditions in the contract and in all communication materials. Students may request for a copy of the PEI-Student Contract from SIM PL or view it on the CPE website (www.cpe.gov.sg). Cooling-Off Period There will be a cooling-off period of 7 working days after signing the PEI-Student Contract. Students have the right to cancel the contract within the 7 working days and be refunded the highest percentage of the fees already paid if the students submit written notice of withdrawal to SIM PL within the cooling off period (refer to Clause 2.3 of PEI-Student Contract). After the cooling-off period, SIM PL s refund policy will apply. Fee Protection Scheme SIM PL adopts a Fee Protection Scheme (FPS) to protect the paid fees of both local and international students. The FPS serves to protect the student s fees in the event that the PEI is unable to continue operations due to insolvency, and/or regulatory closure. In addition, the FPS protects the student if the PEI fails to pay penalties or return fees to the student arising from judgments made against it by the Singapore courts. SIM PL has appointed Lonpac Insurance Bhd as the FPS insurance provider. Under the FPS insurance scheme, students fees are insured by Lonpac Insurance Bhd. In case of events, as stated above, students will be able to claim their paid fees from Lonpac Insurance Bhd. More details of the FPS can also be found in the FPS Instruction Manual, available at Medical Insurance SIM PL has in place a group medical insurance scheme for all its students. This medical insurance scheme will have a minimum coverage as follows: an annual coverage limit of S$20,000 per student, covers up to B2 ward in government and restructured hospitals and provides for 24 hours coverage in Singapore and overseas (if student is involved in SIM PL-related activities) throughout the course duration. For more information on medical insurance, visit Refund Policy Withdrawal due to non-delivery of course SIM PL shall refund the entire Course Fees and Miscellaneous Fees already paid by the Student if: 1. It does not commence the Course on the Course Commencement Date; 2. It terminates the Course before the Course Commencement Date; 3. It does not complete the Course by the Course Completion Date; 4. It terminates the Course before the Course Completion Date; 5. It has not ensured that the student meets the course entry or matriculation requirement as stated in Schedule A of the PEI-Student Contract within any stipulated timeline set by CPE; or 6. The Student s Pass application (exclude renewal of student s pass) is rejected by Immigration & Checkpoints Authority of Singapore (ICA). Withdrawals due to other reasons In the event that the students withdraw due to any reasons other than those stated above, refund to students will be an amount based on the table below. Percentage of aggregate amount of the course fees and where applicable, the miscellaneous fees paid If student s fully completed request for withdrawal is received: 95% Refund More than 14 days before the course commencement date 75% Refund Within 14 days before the course commencement date OR within 7 days after the course commencement date No refund More than 7 days after the course commencement date NOTES 1. Application fee for courses is non-refundable and non-transferable. 2. Requests for refunds arising from withdrawal and change of programme must be accompanied with an original fully completed hardcopy Student Request Form (downloadable from the SIM GE website) and supported with relevant documentary proof, where applicable. 3. Refunds (if any) will be processed within 7 working days upon: Where transfer/withdrawal is initiated by student a. Full submission of transfer/withdrawal request via the self-service function in SIMConnect or upon receipt of the original fully completed hardcopy Student Request Form with relevant supporting documentary proof; and b. The approval of requests by SIM PL or Partner University. Requests that are received after noon would be considered as submission on the next working day. Where withdrawal is initiated by SIM PL or due to visa permit rejection c. The date of notification from SIM PL students. Transfer/Withdrawal Policy Students are to put up their request for change of programme (transfer)/withdrawal via the appropriate forms/platforms. SIM PL will acknowledge the students requests in 3 working days and advise students on the final outcome within a reasonable time frame (not more than 4 weeks). NOTES Change of Programme (Transfer) 1. Approval for change of programme will be granted on a case-by-case basis and subject to each individual meeting the course admission requirements. 2. A transfer fee may be applicable for some programmes. 3. A fresh PEI-Student Contract shall be executed between the Student and SIM PL when the change of programme request has been approved. 4. Students are deemed to have withdrawn from the original programme when the application for change of programme is approved; the refund percentage as indicated in the refund table shall apply. 5. International students who wish to change to another programme offered by SIM PL will need to submit their Student s Pass application to Immigration and Checkpoints Authority of Singapore (ICA) for approval. Withdrawal 6. Transferring to another institution is deemed as a withdrawal from SIM PL. As such, for international students who transfer to another institution, their International Student s Pass will be cancelled. These students will have to submit photocopies of their Passport and International Student s Pass at the Student Services Centre (SIM HQ, Blk B) within 3 working days of the transfer. Attendance record and other relevant documentation to facilitate the transfer will be provided upon request. Confidentiality SIM PL is committed to maintaining the confidentiality of the student s personal information and undertakes not to divulge any of the student s personal information to any third party without the prior written consent of the student SUBJECT TO the obligation of SIM PL to disclose to any Singapore government authority any information relating to the student in compliance with the law and/or to the organisation conferring/awarding the qualification. 17

20 18

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