Challenges of a High Tech Startup in Aviation Maintenance Management software

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1 Challenges of a High Tech Startup in Aviation Maintenance Management software Thanos Kaponeridis, President and CEO University of Toronto Seminar, Nov 20, 2015

2 Aerosoft Systems Inc. AeroSoft Systems Inc. (Toronto) Canada, established in 1997 Our mission: Help our Airline clients meet regulatory compliance, achieve savings in maintenance costs and increase aircraft availability AeroSoft is a niche market innovator in the highly regulated field of commercial aviation maintenance, engineering and content management software and integration AeroSoft M&E products have customer loyalty of over 20 years Aerosoft is unique in market: 2 MRO/M&E systems + CMS product

3 AeroSoft mission and vision Our M&E have managed 1,300+ aircraft worldwide, from A340 / B777 to Regional Jets / turboprops and helicopters in passenger, cargo and niche markets. Our philosophy We cannot build everything from scratch : we acquire / license then we functionally & technologically advance and integrate. AeroSoft has developed key alliances and partnership programs with leaders in aviation technology, services and systems.

4 Aerosoft Solutions DigiMAINT /WebPMI DigiPLAN DigiDOC DigiREPORTS

5 Aerosoft fit in M&E Lifecycle

6 M&E / MRO: DigiMAINT NG DigiMAINT

7 DigiMAINT/NG Materiel Management Engineering & Planning Production Control Maintenance Management Facilities Inventory Inventory Management Management Analysis Reliability Analysis Staff/Skills Management Library Management E-Documents

8 B.I. Analytics and Reporting Tool DigiREPORTS

9 Project / Resources / Logistics Mgmt. DigiPLAN Project / Workpack Management Monitor InWork Projects Resources Management Services Management

10 Content Management System DigiDOC

11 DigiDOC Interactive Electronic Technical Publications Maintenance Requirements Management Enterprise Document Management Revision Impact Analysis Tools M&E System INTEGRATION SB driven NR and EO, and Task Card Generator Local Content Management OEM Data Load SPECIALIZED EDITORS: MPD,AIPC, WDM MOBILE PLATFORM DELIVERY

12 DigiDOC A single, OEM independent solution for maintenance, engineering data in the accomplishment of required in-service maintenance in a common repository and document delivery for viewing on browsers, mobile platforms and printing Inter-linking of required datasets (i.e., OEM, CMM, Airline, Third Party suppliers, and Enterprise / in-house documents) ispec2200, S1000D, Spec 2300,.XML, DITA,.PDF,.XLSX, DOCX

13 DigiDOC - cradle to grave content Line Maintenance, Engineering Services, Production, Customers Data loaded from OEM Authors IETP Module Scan Module Data loaded from customers Browser IE GUI Web Browser Synchronization DigiDOC Server Data loaded -other MRO/M&E System Online IETP and paper

14 DigiDOC - CMS

15 MPD/MID Editor

16 IETP on ipad

17 ANDROID SUPPORT

18 IOS Application

19 IETP on ipad

20 IETP on ipad

21 IETP on W8.1 Tablet

22 AeroSoft Differentiators Based on intimate knowledge and experience of both M&E and CMS allocation of business process, data ownership and flow amongst systems (Where is MPD and Task card change management best dealt with?) Clean integration points with M&E: W3C / Web 2.0 IPC load and IPC revision load to M&E Parts Master SB installation status to CMS for effectivity resolution Because we have two different MRO systems And we ve been in business since 1997 We know the development legacy and data structures of top competitors! Because we have excellent experience in CMS with roots in the most popular industry products built to satisfy the exacting standards of Aircraft and Engine OEM s Understanding special needs which go well beyond <XML> Competitively priced solutions due to the organic and inorganic growth of the Company since 1997 we don t need to amortize 100 s of years of development

23 Aerosoft 2015/2016 DigiDOC product enhancements DigiMAINT NG in SaaS delivery to Africa DigiMAINT NG integrated with DigiDOC DigiMAINT NG to balance of DigiMAINT customer base PMI re-endorsement by Tier-1 Carrier USA Replacing two market leaders 135 aircraft fleet WebPMI upgrades to PMI customer base DigiDOC additions to WebPMI base DigiDOC sales to Tier-1 Carriers DigiMAINT NG Sales

24 Thank you for watching the Commercial!

25 CRITICAL SUCCESS FACTORS (Stamford Study) Founders Vision Team / Staff Market Opportunity High Quality Product / (Service) Proper ( smart ) investors Innovation (everywhere) Competent and outstanding marketing communications Idea Man by Paul Allen Fire in the Valley by Bill Gates

26 WHAT IS MISSING? THE NAME What s in a name? Proper capitalization from the onset Financial management, controls and forecasting Customer Support IP Protection Corporate Governance Partnerships / Synergies Corporate Culture Exit Strategy Cross border issues USA/Canada/Europe/ROW. Flexible vision: to adopt/adapt to global tsunamis Geopolitical, Economic, Technological Ongoing thorough analysis of Competition Professional / Industry specific networking SERENDIPITY!

27 AeroSoft s CRITICAL SUCCESS FACTORS Licensing / Pricing model License key control every 90 days Diamonds in the rough: staff, legacy products Read, understand, negotiate Contracts / Agreements Can t build ANYTHING from scratch anymore Adapt and Adopt and adjust the Vision Internet was for business since 1996 CUSTOMER SUPPORT Customer Loyalty the best form of marketing Loyalty and Dedication rewarded Key Staff leave deal with it! Fire / Terminate staff that don t perform / disloyal Deal with Investors / Shareholders

28 SECRETS OF COMMERCIAL SOFTWARE DEVELOPMENT System / Network Administration Requirements Quality Assurance / Testing Configuration Management / Release Management Platforms h/w, O/S, DB, patch level of those, Webserver versions, switches, Versions of Compilers Customer customized versions Customer using special switches in application Customers in different releases Customers not willing to upgrade (QA risks, interfaces with other applications Can t always fix bugs as you would for in-house applications Impacts on database changes to other customers

29 TOPICS TO BE SELECTED 1. Based on Aerosoft story identify Critical Success Factors which were missed by Aerosoft support with your notes and research speculate on cause 2. Based on Aerosoft story identify Critical Success Factors which were well utilized by Aerosoft support with your notes and research 3. 5 things you would you do different in the Aerosoft story 4. Identify 5 Competitors of Aerosoft 5. summarize why they are better than Aerosoft Describe your view of an Entrepreneur Engineer support with your Research and notes from the Aerosoft story

30 MORE TOPICS TO BE SELECTED 6. Describe the different modes / models of raising capital and summarize the advantages and disadvantages of each 7. Present a short Critical Review of the Aerosoft Systems Inc. Website as it relates to the Seminar topic keeping in mind the Company is no longer a start up. 8. Present an example of your own as a High Tech Start up that defied some of the key Critical Success Factors covered in this Seminar! 9. Identify how Facebook in its early days did or did not follow classic success factors / path 10. References may be from the movie The Social Network or other validated Internet sources. How do you survive when you give away the (software)? Support with examples / research

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