FRESH SQUARED CASE STUDY. ENTERPRISE APPS FOR THE CLOUD: Merlot.Aero
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1 FRESH SQUARED CASE STUDY ENTERPRISE APPS FOR THE CLOUD: Merlot.Aero
2 WHO WE ARE We are a multi-platform mobile app developer based in Auckland. Our apps are published on Apple s App Store (ios), Google Play (Android), BlackBerry World and Windows Phone stores. Our key services: Cross-platform app development and publishing best to reach the widest possible audience. Native ios app development best for graphics-intensive apps (image editing, games). Localization target your multicultural customers with apps in their language. Systems Integration connect apps to your existing enterprise or cloud-based systems.
3 CLIENT: Merlot Aero Merlot Aero is an Airline Operations Management System provider. Their Internet based system runs fully in the cloud, it contains a number of aircraft and crew core modules as well as mobile add-ons. In 2008, Merlot Aero had humble beginnings in a small office above a coffee shop in Auckland. Today, Merlot Aero Ltd is a multi-national business with 40 staff and growing. Their cloud and mobile solutions are deployed across the Air Asia Group and a number of other airlines. Each day, the Merlot Aero system manages the logistics of over a thousand flights, 200 aeroplanes and their crewmembers 1. The system optimizes dayto-day crew and aircraft utilization, as well as control and report on core operational information. This enables airlines to manage their business, achieve regulatory compliance, maximize operational efficiency and focus on scalable growth. Merlot Aero came to us with a goal to create mobile add-ons for their Airline Operations Management System. Merlot Aero provided designs for the app, web services development and project management, we assisted with mobile development and testing to ensure that the apps integrate well with their server-side components. We provided Merlot Aero with an endto-end mobile solution from development to app store publishing. 1 Sky s the limit for Kiwi company
4 THE PROJECTS CrewMobile Securely distribute timely and relevant information to Crew CrewMobile With CrewMobile, airline crew can view their duties, duty changes and messages. Crew can also acknowledge messages and duty changes, and sign on for their duty from their mobile. AircraftMobile View flight information in real-time AircraftMobile Airline management and ground staff (including ramp staff, catering and engineering) can monitor real-time information from their mobile device, such as flight times, passenger numbers, delays, ports, gates and bays.
5 CrewMobile and AircraftMobile works on all leading mobile platforms (ios, Android, Windows Phone and BlackBerry), and it s coming soon to the Windows 8 Store too. Both apps integrate with Merlot Aero cloud using web services. Our mobile apps save time for the crew when performing many everyday tasks, which translates into improved productivity for the airline. For example, the crew no longer needs to find a Wi-Fi hotspot, wait for their computer to start up and log in to the portal, just to check their duties.
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8 HELPING THE CLIENT Consulting and Technical Analysis In some cases, we started with the client s conceptual drawings, while in other cases the client already had apps in development. We worked with the client to help them adopt best practices for usability on mobile platforms. Because the client required apps to run on multiple platforms, it was important to understand how a feature will account for the differences between mobile platforms. Most enterprise apps require some degree of integration with their existing business systems. For Merlot Aero, we worked closely with their application developers and database administrators to scope out and implement the required changes to web services and databases. Release and App Store Management We provided a full range of app store management services for Merlot Aero. Each platform had its own app store and its own submission processes. We worked on behalf of Merlot Aero to register accounts with all relevant app stores, manage app listings and publish updates. Many app stores also require apps to pass a review or certification process. We liaise with the client and the app store review teams to ensure all certification requirements are met.
9 Great mobile support is one of the key selling points of our system. Many of our airline customers love using our apps, because it s a great way to keep in touch with their employees who are always on the go. We have customers all over the world and this is one of the reasons why we need to support multiple devices. For example, BlackBerry is still relatively popular in Asia, whereas iphones and Androids are more popular in NZ. We have a great working relationship with Fresh Squared Apps. Their cross-platform mobile solution meets our needs and is cost effective. Their service is personal and they respond promptly when our customers need help with mobile apps. -Mark McCaughan, CEO, Merlot Aero Ltd
10 Cross-platform App Development We provided a full cross-platform app development solution for Merlot Aero. It ensures that the client can deliver a near-consistent user experience across all supported platforms. Our solution is very cost-effective when compared with developing native solutions for two or more platforms. When adding a new feature, one set of code changes can be applied onto all platforms, so the app project is easier to maintain and there is a lot less rework. Our cross-platform solutions are developed using the popular Adobe Cordova framework (also known as PhoneGap) and we use the latest HTML5 standards, which means Merlot Aero can be confident that the underlying platform is standards-compliant, and well supported by the vendor and development community. Maintenance and Support We provided a full range of ongoing support services for CrewMobile and AircraftMobile. It is all about helping Merlot Aero to help their airline customers. This includes bug fixes, documentation, systems and end-user support. We also do extensive ongoing testing on all supported platforms, so Merlot Aero can rest assured that their apps will work beautifully now and in the future.
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