Americans Openness to Outreach From Churches. LifeWay Research

Transcription

1 Americans Openness to Outreach From Churches

2 2 Methodology: Sampling The sample for the study is a national, random, stratified sample of Americans using a demographically balanced online panel. The survey was administered via an internet survey interface between December 12, 2008 and December 22, With a total of more than 15,000 responses, the sample provides 99% confidence that the total sampling error does not exceed +1%.

3 3 Willingness to receive information from a local congregation or faith community through the following methods

4 Willingness to receive information through personal conversation with a friend or neighbor from the church % 16% 34% Willing 22% Willing If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?

5 Willingness to receive information through visit to your door by a member of that church or faith community % 21% 17% Willing 7% Willing If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?

6 6 Willingness to receive information through personal conversation from a family member % 14% 37% Willing 26% Willing If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?

7 7 Willingness to receive information through TV commercial % 23% 29% Willing 11% Willing If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?

8 8 Willingness to receive information through Radio commercial % 22% Willing 11% Willing If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?

9 9 Willingness to receive information through newspaper or magazine ad % 21% 33% Willing 13% Willing If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?

10 10 Willingness to receive information through informative ad in the newspaper % 34% Willing 14% Willing If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?

11 11 Willingness to receive information through message % 21% 24% Willing Willing If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?

12 12 Willingness to receive information through website listing or ad % 22% 29% Willing 11% Willing If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?

13 13 Willingness to receive information through outdoor sign or billboard % 21% 33% Willing 13% Willing If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?

14 Willingness to receive information through door hanger left on your door by someone from the church % 22% 26% Willing 9% Willing If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?

15 15 Willingness to receive information through letter in your mailbox % 19% 32% Willing 13% Willing If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?

16 16 Willingness to receive information through social networking website % 25% 26% Willing 8% Willing If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?

17 17 How effective Americans think each method would be in getting them to visit a local congregation or faith community

18 ness of an invitation via personal invitation from a friend or neighbor from the church % 13% 37% 26% If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.

19 ness of an invitation via visit to your door by a member of that church or faith community % 21% 22% 9% If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.

20 20 ness of an invitation via personal invitation from a family member % 11% 37% If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.

21 21 ness of an invitation via TV commercial % 28% 6% If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.

22 22 ness of an invitation via Radio commercial % 28% 5% If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.

23 23 ness of an invitation via newspaper or magazine ad % 26% 6% If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.

24 ness of an invitation via worship ad in the weekly religion section of the newspaper % 23% 32% 8% If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.

25 25 ness of an invitation via message % 24% 23% 7% If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.

26 26 ness of an invitation via website listing or ad % 26% 25% 6% If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.

27 27 ness of an invitation via outdoor sign or billboard % 24% 31% 7% If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.

28 ness of an invitation via door hanger left on your door by someone from the church % 23% 27% 6% If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.

29 29 ness of an invitation via letter in your mailbox % 21% 32% 9% If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.

30 30 ness of an invitation via social networking website % 26% 25% 5% If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.

31 31 ness if you knew the invitation was from the following type of church Roman Catholic Southern Baptist Lutheran Methodist Mormon Pentecostal 43% 42% 15% 42% 47% 11% 42% 51% 7% 38% 54% 8% 67% 31% 2% 5 44% 6% Nondenominational 31% 49% Less effective About the same More effective Considering your responses to the methods used by a local congregation or faith community in the previous question, would the invitation be more effective, less effective or about the same if you knew the invitation was from one of the following types of churches:

32 32 Times you have been more open to considering matters of faith During the Christmas holiday season During the Easter holiday season After a major national crisis such as 9/11 After a natural disaster After the birth of a baby At the start of a war or int'l tension During an economic downturn During the Fall/back-to-school season During the Summer holiday season 47% 38% 38% 34% 28% 25% 23% 11% 11% Have you been more open to considering matters of faith during any of the following times in your life?

33 33 Americans responses to specific approaches

34 If a local church gave me a video to watch on my own that showed what their church services were like and what they believed, I would watch it % Strongly Disagree Disagree For each statement below, please indicate your level of agreement. 35% Agree Strongly Agree

35 35 I would click on a local church s website if it appeared among links in a Google search I conducted online Strongly Disagree 23% Disagree For each statement below, please indicate your level of agreement. Agree 7% Strongly Agree

36 I would click on a religious advertisement if it appeared among links in a Google search I conducted % Strongly Disagree 29% Disagree For each statement below, please indicate your level of agreement. 21% Agree 4% Strongly Agree

37 I would view a religious video if it appeared among links in a Google or YouTube search I conducted online % Strongly Disagree 27% Disagree For each statement below, please indicate your level of agreement. 23% Agree 5% Strongly Agree

38 If I received a postcard from a church advertising upcoming talks on topics that mattered to me, I might visit Strongly Disagree 18% Disagree For each statement below, please indicate your level of agreement. 42% Agree Strongly Agree

39 If I saw an ad with interesting information about matters of faith that also listed a website, I would visit the website % Strongly Disagree 22% Disagree For each statement below, please indicate your level of agreement. 35% Agree 9% Strongly Agree

40 If I saw an ad with interesting information about matters of faith that listed an 800 number to request information by mail, I would call the 800 number % Strongly Disagree 29% Disagree For each statement below, please indicate your level of agreement. 15% Agree 3% Strongly Agree

41 41 First response, if you wanted to find out more about God: Read a Bible 33% Attend a church service 19% None of the above 14% Talk to a Christian friend Talk to a Christian family member 9% If you wanted to find out more about God, what would be your first response? (Select One)

42 42 First response, if you wanted to find out more about God: continued Do a key word search on the Internet for information Read a book that tells me about the Bible 5% 4% I wouldn't know where to start 3% Watch a preacher or worship service on TV Explore the website of a local church Ask questions in an anonymous chat room/ online community 1% 1% If you wanted to find out more about God, what would be your first response? (Select One)

43 Americans Openness to Outreach From Churches