SEARCH ENGINE OPTIMIZATION FOR DENTISTS

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1 SEARCH ENGINE OPTIMIZATION FOR DENTISTS INTRODUCTION When important decisions are to be made a majority of us consider the Internet. According to a research conducted on internet users in the U.S., 97% gather information online. Moreover, if looking up a local business, 82% of the same users tend to follow up their search with a direct contact to the most relevant local business. From amongst all the patients searching for a new dentist, more than 70% search on Google. A dependable and effectual effort is therefore essential to your marketing strategy in order that your practice be found. Search Engine Optimization (SEO) Search Engine Optimization basically refers to the practice of making your website search engine friendly so that search engines can better index website. It is the strategic approach to make website according to search engines guidelines to increase its visibility in search engine results.if you don t want your potential customers locating you when scouring the Internet for information on dental services, you do not need to worry yourself about Search Engine Optimization. However, if your ultimate objectives include increased visibility in search results, generating new leads, improving your reputation and growth in profitability of your dental practice, then continue reading for the fundamental steps to SEO.

2 IDENTIFYING KEY WORDS RELATED TO DENTISTS AND DENTAL PRACTICES: Prior to undertaking action for upgrading your practice s website ranking, a good SEO strategist tends to research and identify the best suited keywords for your practice. They learn the words and the phrases that you tend to associate with products and services you offer. Additionally, to determine the competition, they may conduct online research and ascertain the current websites that rank high for these particular keywords. Competition can be very low for certain keywords e.g. wisdom tooth pain and emergency dental care where average monthly searches do not exceed 8,100 times. In such situations, with the help of basic optimization and content generation your website will be able to rank high naturally. However, certain other keywords can have plenty of competition e.g. dentist near me and affordable dentures that were searched for 60,500 times in a month on average! In which case, it is recommended to pursue aggressive targeting through link building and extra efforts. As a bonus, when researching the keyword demand for dental services market, apart from acquiring terms and phrases to be targeted with your SEO strategy, you discover more about potential clients. Exceptional insight can be gained through general search trends leading any resourceful dentists to create an impact in the market. For example, while following a user s behavior online you can pick up how an individual searches for the services of a dentist and specific query performed to seek a new dentist. Fortunately, this means that exhaustive research along these lines can yield suggestions that can be used in formulating an SEO plan that also gives rise to new business development. Once the research has been finished, a strategy is to be determined that should be devised in order to advance the ranking of your website.

3 FINDING YOUR DENTAL PRACTICE S SPECIALITYTO FORMULATE A STRATEGY: As with all marketing strategies, it should be understood that SEO is not like performing magic for your dental practice. Only organizations that are capable at correctly identifying their principal target audience and producing competitive offers can use it as an effective channel to reach new customers. For such organizations, investing to secure technical expertise of online marketing and making a determined effort to acquire great ranking on key search engines makes sense. Knowing the exact terms defining your business core values is the secret to effortlessly optimizing your online content to be centered on the same terms. Content relevance is the basis of the website ranking system. Therefore, results with a higher probability of leading to additional clicks are displayed on top of every page by search engines. This means that an effective SEO campaign should be focused, well-structured and able to put the spotlight on the most significant feature of your dental practice. Any attempts to lead a common topic will be an expensive and possibly futile exercise. As an example, consider a new provider of dental care wishing to pursue an SEO campaign. It would be best for them to insist on affordability in prices and the convenience of hours as objectives and accordingly to adapt their technique and strategy. Alternately, a dental practitioner who is well established with years of experience could opt to solely advertise his high-end service. Accordingly, his SEO strategy will be based on custom keywords that are associated with products that are high-end and may include video content.

4 CREATING CONTENT FOR A DENTIST: Primarily, a website is designed to provide information. Being able to deliver original and excellent content of value should be a consideration for your website when you undertake a SEO strategy for your practice. When value is created and distributed, it is guarantee that apart from an increase in traffic from search engines, an influx is witnessed from various other sources. The very same combination of uniqueness and high-quality causes content to go viral throughout the Internet. Pursuing a content strategy is essential for your practice in order to benefit from what SEO has to offer: 1. Creating a Community: Imagine being able to build a following on account of the value in website content you provide that benefits the user. While using the ever resourceful platforms like blogs and other social media publishing tools, you can nurture a dedicated reader base. 2. Value in High Quality: The simple formula is that value equals readers. Readers bring an improvement in link-backs, social sharing and other factors which serve as a pull for web traffic and an upward push in search engine ratings. 3. Brand Awareness and Brand Image: For a moment if we were to forgo pursuing higher search engine rankings we can understand another purpose content can serve your practice. Content can spearhead your brand image and build a customer base with high brand awareness. Identify your most satisfied existing customers probe them with questions about your service, what they expect from visiting your practice and what causes them to repeat visits. Remember not to be boastful about the latest services you are providing or the discounts offered. Instead, ascertain what troubles your target customers and what problems they are facing. Accordingly, generate content that provides solutions for those problems. By solving their problems, you have created value for your customers, existing and potential alike. Your strategist, in line with SEO for your practice, should help you create content that produces: A sizable base of subscribers who fit your buyer persona. A supply of beneficial information that can be repurposed for blog posts, ebooks, white papers, infographics, etc. An amplified presence in the social media including interactions with target audience and a dedicated following. Authority, higher ranking in search engine results and organic traffic from around the internet.

5 ABOUT OUR COMPANY: Here at SEOLHR we pursue honesty, openness and being ethical when approaching Search Engine Optimization Services. At SEOLHR, we do not promise techniques from a mystic or practicing any black arts we are very careful not to mislead our customers. We understand that as a dental practitioner, you are a busy individual. When you hand over your website s SEO rails to us, you re only required to focus on providing the best-as-ever services at your practice. Our strategy for the web presence of your practice will effectively benefit whatever efforts you make as a Grade-A dentist. In fact, in no time will you have an influx of new patrons at your practice. Imagine: Convincing ranking on the first page of major search engines an improvement in leads on account of visibility. Unique and original content delivered unfailingly on a regular basis. Management of the online reputation of your practice resulting in gaining the trust of people with regards to your services as a dentist. It is clear as day to us that all practices have different objectives and requirements even if they belong to the same industry. We reject the idea of using a universal methodology of SEO to realize the goals of our customers. SEOLHR consultants invest time and effort with you and investigate your current state of affairs before they provide their professional advice and suggestions. It should be understood that our SEO plan has been personalized to meet the individual needs of your dental practice and to support you in realizing the goals you have set for the future of your practice.

6 CONCLUSION On everyday basis businesses, such as yours, have to compete with each other to have their website be seen by a prospective customer searching for products or services online. To counter the efforts of other directly competing dental practices and those on the periphery, you need to increase the visibility of your professional website in search engine results. Leveraging the benefits of Search Engine Optimization, you can pull traffic to your site and improve leads that can qualify as new patrons. Overall, in time you can also see a marked improvement in the bottom-line of your practice.