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1 PROGRAM GUIDE CONFERENCE: March Monday 9:00 AM 5:00 PM Tuesday & Wednesday 8:00 AM 5:00 PM Thursday 8:00 AM 12:00 PM EXHIBITION: March Monday 4:00 7:00 PM Tuesday 12:00 6:00 PM Wednesday 12:00 5:00 PM

2 Copyright 2010 ShoreTel. All rights reserved. Untangle business communications with brilliant simplicity. Communications complexity ends with ShoreTel. Experience a simpler, more reliable way to share, connect, and collaborate. ShoreTel s brilliantly simple IP phone system delivers true unified communications built for the IP age. Easy to integrate. Easy to scale and easy to manage. Visit shoretel.com Untangle your communications now at booth #909. Chairmen s Greeting Welcome to VoiceCon Orlando This is VoiceCon s 20 th year, and we re delighted that you ve joined us for this important industry milestone. We hope you ll take advantage of everything VoiceCon has to offer: Conference sessions, Exhibition Floor, Keynotes and VoiceCon Summits, our Networking Receptions and all of the opportunities to network with the top minds in enterprise communications. It s been quite a year. While IP-PBXs remain dominant, they are being challenged by new software- and desktopcentric architectures. Momentum is also growing for new Cloud-based, hosted/managed service offerings. Unified Communications has evolved from a concept into a set of architectures that can be deployed and products and services that you can buy. Indeed, UC is influencing much of what s occurring in enterprise communications, from the rise in video to serious discussion about the future of traditional desktop phones in the enterprise. The new ways of thinking about communications has attracted new players offering new choices and so, not surprisingly, you face new challenges. Over the next four days, you ll hear from experts about the best ways to confront these challenges while migrating to next-gen communications architectures, services and systems. And you ll hear from your peers IT executives who will share their experiences on implementing IP Telephony, Converged Networks and Unified Communications. They ll describe what worked, what didn t and why. And, the VoiceCon Exhibition gives you the opportunity to kick the tires and see for yourself what s available now and what will be coming into the market. Led by your Diamond Sponsors Avaya, Cisco and Siemens the VoiceCon Exhibition presents the latest systems, services and applications. We thank all of the sponsors and exhibitors for their support, and we encourage you to spend time learning about their products, services and plans for the future. Again, thank you for coming to what will be a very exciting and informative week at VoiceCon Orlando And when you see us in sessions and the hallways, don t forget to wish us and VoiceCon a happy 20 th! Fred Knight GM/Co-Chair VoiceCon Publisher, NoJitter.com Eric Krapf Co-Chair, VoiceCon Editor/Lead Blogger, NoJitter.com Table of contents GENERAL EVENT INFORMATION Event-At-A-Glance Keynotes and Featured Presentations Best of VoiceCon Awards...47 Expo Plus Highlights...69 Event Information...72 Convention Center Map...74 VoiceCon Resources...70 CONFERENCE PROGRAM Conference-At-A-Glance Monday, March Tuesday, March Wednesday, March Thursday, March Spotlight on Video EXHIBITION INFORMATION Event Sponsors Exhibit Floor Map...48 Exhibitor List...49 Exhibitor and Sponsor Directory ADVERTISER INDEX 911 Enable...54 Aastra...75 Alcatel-Lucent...22 Aspect...46 AT&T...34 Avaya Cisco CXtec...10 Dimension Data...62 eon Communications...37 HP...12 IBM...50 Interactive Intelligence...28 Interop...61 Iscoord...76 Konftel...14 Microsoft...53 Mind CTI...65 Motorola...59 NEC...56 Nortel CVAS...15 Polycom...40 PowerSource Online...69 ShoreTel...2 Siemens Siemens All-Attendee Networking Reception...60 TANDBERG...16 Techweb Live Events...73 Verizon...25 Vidyo

3 Conference-At-A-Glance Monday, MARCH 22 Conference-At-A-Glance wednesday, MARCH 24 9:00 9:45 AM Coffee Talk: Mobility and Unified Communications :: Osceola 3 9:00 10:45 AM Implementation Options: Unified Communications SIP Trunking: Who s Offering What? 10:00 10:45 AM Choosing the Right Mobile Device Ecosystem :: Osceola B Contact Center Update and Executive Forum Sun d 8:00 8:45 AM 9:00 10:00 AM Coffee Talk: SIP Trunking Osceola 3 How Much Voice Mail Do You Really Need? OSCEOLA A Managed/Hosted Services for UC Network Test Tools for Voice & Video Sun D Opening Session / Keynote: Alistair Rennie, General Manager, Lotus Software and WebSphere Portal, IBM Software Group :: OSCEOLA C 11:00 AM 12:00 PM Summit: Next-Gen Communications Architectures :: sun a 1:00 1:45 PM Summit: Unified Communications Executive Forum :: sun a 2:00 3:00 PM 2:00 5:00 PM Open Source: Ready for Prime Time in Enterprise Communications? Osceola 1 Comparing UC Options: Who s Offering What? Osceola B IP Telephony Market Update: Winners & Losers sarasota Implementing SIP Trunking sun A The Right Video Device: How to Decide Who Gets What? OSCEOLA A IP Telephony/Unified Communications Basics to Best Practices SUN D 3:15 4:00 PM Securing Communications :: Osceola 1 UC Market Update :: SARASOTA 3:15 5:00 PM Personal Video Conferencing for the Enterprise: Players, Models and Choices :: 4:15 5:00 PM Coffee Talk: Will Avaya s Roadmap for Nortel Take You Where You Want to Go? :: SARASOTA 8:00 8:45 AM Coffee Talk: Options for Local Mobility Osceola 3 Tuesday, MARCH 23 Coffee Talk: Contact Centers: What s Next? Osceola 5 New Options for Connecting Distributed Offices and Teleworkers SUN A IPT in E911 and Crisis Situations SUN D Scalable Video Coding: Disruption Ahead OSCEOLA A 9:00 10:00 AM Opening Session / Keynote: Kevin Kennedy, President & CEO, Avaya :: Osceola C 10:00 10:45 AM Summit: User Forum :: OSCEOLA C 11:15 AM 12:00 PM 1:00 1:45 PM 2:00 5:00 PM 3:15 4:00 PM Keynote: Gurdeep Singh Pall, Corporate Vice President, Unified Communications Group, Microsoft UC Leadership Roundtable: How Far Have We Come? What s Next? OSCEOLA A QoS and Network Design for Converged Networks OSCEOLA B Hardphones, Softphones & Next-Gen Systems OSCEOLA B Challenges in Achieving the Promise of Presence SARASOTA OSCEOLA C SIP Trunking Case Studies SUN A IP Telephony System RFP: Who Delivers the Goods? SUN A Marrying Social Networking and Enterprise Communications SUN D Hosted UC Solutions: Comparing Offerings from Cisco, IBM and Microsoft OSCEOLA A Pricing and Liscensing for IP Telephony and UC SUN D 4:00 5:00 PM Coffee Talk: Social Networking in Your Enterprise :: OSCEOLA 5 8:00 9:45 AM thursday, MARCH 25 Troubleshooting IP Telephony/UC Networks OSCEOLA A Optimizing Enterprise Mobility SUN A 9:00 9:45 AM Web Conferencing: Launch Pad for Desktop Video and Softphones? :: OSCEOLA B 10:00 10:45 AM 11:15 AM 12:00 PM Keynote: Mark Straton, Senior Vice President, Voice and Applications Solutions, Siemens Enterprise Communications Group :: Osceola C Keynote: Tony Bates, Senior Vice President and General Manager, Enterprise, Commercial and Small Business Group, Cisco :: Osceola C 10:00 11: 00 AM Summit: How Many Phones Does Your Enterprise Need? :: SUN A 11:00 AM 12:00 PM Locknote :: SUN A 1:00 1:45 PM Summit: Role of Cloud in Enterprise Communications :: Osceola C 2:00 3:00 PM Integrating Group Video with PBX and UC Environments: Tough Tradeoffs Ahead :: 2:00 5:00 PM SIP Fundamentals and Prospects Osceola B Integrating Mobility and UC: Comparing the Vendors Solutions SUN A Building Business Cases for IP Telephony and Unified Communications SUN D 3:15 4:00 PM Administration Tools for UC SARASOTA Extending Video Across the Enterprise Boundary Legend: 4:00 5:00 PM Challenges in Mass Deployment: From Tens to Thousands of Video Endpoints Coffee Talk: Organizational Imapcts of Convergence OSCEOLA 5 Open to All Attendees Deep Dives General Sessions Breakout Sessions Workshops Spotlight on Video 4 5

4 Avaya + Nortel = Exponentially Better It s the perfect equation for better business communications. Avaya and Nortel Enterprise Solutions have combined their expertise and suite of innovative products and services creating an enhanced technology portfolio, expanded global reach and an unparalleled customer service commitment. It s all part of our shared vision to provide the simplest and most advanced open standards-based communications systems in the world. Better services. Better knowledge. Better than imagined. Visit booth #801 or avaya.com/better to learn how much better your business communications can be. See Keynote Speaker Kevin Kennedy, President and CEO of Avaya Inc., share his insights into the future of enterprise business communications. Osceola C Ballroom Tuesday, March 23, :15-10:00 AM 2010 Avaya Inc. All Rights Reserved.

5 Event-At-A-Glance Event-At-A-Glance MONDAY, MARCH 22 7:00 AM 7:00 PM Attendee Registration City Hall Lobby 8:30 9:00 AM Continental Breakfast Lobbies Sponsored by 9:00 9:45 AM Coffee Talk: Open to All Attendees Osceola 3 Mobility and Unified Communications 9:00 10:45 AM Deep Dives Implementation Options: Unified Communications SIP Trunking: Who s Offering What? Sun D Contact Center Update and Executive Forum 10:00 10:45 AM Breakout Session Osceola B Choosing the Right Mobile Device Ecosystem 10:45 11:00 AM Refreshment Break Sun Lobby Sponsored by 11:00 AM 12:00 PM General Session Summit: Next-Gen Communications Architectures 12:00 1:00 PM Lunch Outdoor Piazza, Lower Level Sponsored by 1:00 1:45 PM General Session Summit: Unified Communications Executive Forum 2:00 3:00 PM Breakout Sessions Osceola 1 2 Open Source: Ready for Prime Time in Enterprise Communications? Sarasota IP Telephony Market Update: Winners & Losers 2:00 3:00 PM Spotlight on Video The Right Video Device: How to Decide Who Gets What? 2:00 5:00 PM Workshops Osceola B Comparing UC Options: Who s Offering What? Implementing SIP Trunking Sun D IP Telephony/Unified Communications Basics to Best Practices 3:00 3:30 PM Refreshment Break Lobbies Sponsored by 3:15 4:00 PM Breakout Sessions Osceola 1 Securing Communications Sarasota UC Market Update 3:15 5:00 PM Spotlight on Video Personal Video Conferencing for the Enterprise: Players, Models and Choices 4:15 5:00 PM Coffee Talk: Open to All Attendees Sarasota Will Avaya s Roadmap for Nortel Take You Where You Want to Go? 4:00 7:00 PM Exhibition Lower Level 7:15 9:00 PM All-Attendee Networking Reception Emerald Bay Plaza Sponsored by TUESDAY, MARCH 23 7:00 AM 6:00 PM Attendee Registration City Hall Lobby 7:30 8:00 AM Continental Breakfast Lobbies Sponsored by 8:00 8:45 AM Coffee Talks: Open to All Attendees Osceola 3 Options for Local Mobility Osceola 5 Contact Center: What s Next? Sun D Breakout Sessions New Options for Connecting Distributed Offices and Teleworkers IPT in E911 and Crisis Situations Spotlight on Video Scalable Video Coding: Disruption Ahead 9:00 10:00 AM Opening Session / Keynote: Open to All Attendees Osceola C Kevin Kennedy, President & CEO, Avaya 10:00 10:45 AM Keynote: Open to All Attendees Osceola C Mark Straton, Senior Vice President, Voice and Applications Solutions, Siemens Enterprise Communications Group 10:45 11:15 AM Refreshment Break Osceola Lobby Sponsored by 11:15 AM 12:00 PM Keynote: Open to All Attendees Osceola C Tony Bates, Senior Vice President and General Manager, Enterprise, Commercial and Small Business Group, Cisco 12:00 1:00 PM Lunch Exhibit Hall Sponsored by 12:00 6:00 PM Exhibition Lower Level 1:00 1:45 PM General Session Osceola C Summit: Role of Cloud in Enterprise Communications 2:00 3:00 PM Spotlight on Video Integrating Group Video with PBX and UC Environments: Tough Tradeoffs Ahead 2:00 5:00 PM Workshops Osceola B SIP Fundamentals and Prospects Integrating Mobility and UC: Comparing the Vendors Solutions Sun D Building Business Cases for IP Telephony and Unified Communications 3:00 3:30 PM Refreshment Break Lobbies Sponsored by 3:15 4:00 PM Spotlight on Video Extending Video Across the Enterprise Boundary Breakout Session Sarasota Administration Tools for UC 4:00 5:00 PM Spotlight on Video Challenges in Mass Deployment: From Tens to Thousands of Video Endpoints Coffee Talk: Open to All Attendees Organizational Impacts of Convergence 8 9 Osceola 5 WEDNESDAY, MARCH 24 7:30 AM 5:00 PM Attendee Registration City Hall Lobby 7:30 8:00 AM Continental Breakfast Lobbies Sponsored by 8:00 8:45 AM Coffee Talk: Open to All Attendees Osceola 3 SIP Trunking Sun D Breakout Sessions How Much Voice Mail Do You Really Need? Managed/Hosted Services for UC Network Test Tools for Voice & Video 9:00 10:00 AM Opening Session / Keynote: Open to All Attendees Osceola C Alistair Rennie, General Manager, Lotus Software and WebSphere Portal, IBM Software Group 10:00 10:45 AM General Session Osceola C Summit: User Forum 10:45 11:15 AM Refreshment Break Osceola Lobby Sponsored by 11:15 AM 12:00 PM Keynote: Open to All Attendees Osceola C Gurdeep Singh Pall, Corporate Vice President, Unified Communications Group, Microsoft 12:00 1:00 PM Lunch Exhibit Hall Sponsored by 12:00 5:00 PM Exhibition Lower Level 1:00 1:45PM Osceola B Sun D Breakout Sessions UC Leadership Roundtable: How Far Have We Come? What s Next? Hardphones, Softphones & Next-Gen Systems SIP Trunking Case Studies Marrying Social Networking and Enterprise Communications 2:00 5:00 PM Workshops Hosted UC Solutions: Comparing Offerings from Cisco, IBM and Microsoft Osceola B QoS and Network Design for Converged Networks IP Telephony System RFP: Who Delivers the Goods? 3:00 3:30 PM Refreshment Break Lobbies Sponsored by 3:15 4:00 PM Breakout Sessions Sarasota Challenges in Achieving the Promise of Presence Sun D Pricing and Liscensing for IP Telephony and UC 4:00 5:00 PM Coffee Talk: Open to All Attendees Osceola 5 Social Networking in Your Enterprise THURSDAY, MARCH 25 7:30 AM 12:00 PM Attendee Registration City Hall Lobby 7:30 8:00 AM Continental Breakfast Lobbies Sponsored by 8:00 9:45 AM Deep Dives Troubleshooting IP Telephony/UC Networks Optimizing Enterprise Mobility 9:00 9:45 AM Breakout Session Osceola B Web Conferencing: Launch Pad for Desktop Video and Softphones? 9:45 10:00 AM Refreshment Break Sun Lobby Sponsored by 10:00 11:00 AM General Session Summit: How Many Phones Does Your Enterprise Need? 11:00 AM 12:00 PM General Session Locknote

6 Keynotes and Featured Presentations Keynotes and Featured Presentations MONDAY, march 22 11:00 AM 12:00 PM :: General session Summit: Next-Gen Communications Architectures As enterprise communications moves from the legacy PBX-centric architecture to one based on IP networking and software applications, the architectures supporting these systems will also change. Enterprises have the opportunity to integrate communications systems more tightly into their corporate datacenters, taking advantage of Web Services, server virtualization and Cloud Computing, among other technology trends. So how should enterprises plan to take advantage of these trends, and what pitfalls await them as they do? And how will technology vendors attempt to leverage these trends in their own product or services offerings? In this VoiceCon Summit, CTOs and other technology leaders will discuss and debate the various approaches to next-gen communications architectures. You ll leave with a better understanding of how your enterprise s communications systems will fit into the larger IT environment, and how these new architectures will support end users to provide higher productivity and greater business benefits. Panelists: Jack Jachner, Vice President, Cloud Communication Solutions, Alcatel-Lucent Phil Edholm, Vice President, Innovation and Technology Strategy, Avaya Shantanu Sarkar, Director, Engineering, VTG CTO, Cisco Manfred Arndt, HP Distinguished Technologist, Hewlett-Packard Pat Galvin, CTO, Unified Communications and Collaboration Software, IBM Warren Barkley, Director of Partner Engineering, Microsoft Mike Seto, VP, Business Development and Applications, Polycom Moderators: Eric Krapf, Editor, NoJitter.com, Co-Chair, VoiceCon Zeus Kerravala, SVP, Enterprise Research, The Yankee Group 1:00 1:45 PM :: General Session Summit: Unified Communications Executive Forum For the past three years, the theme of Unified Communications has grown in importance, as it is the vanguard of a fundamental transition that is shaking up the enterprise communications marketplace: The industry is evolving from a focus on hardware to a focus on software software architectures, systems and services. The good news is that the inevitability of this transition is widely accepted. However, the bad news is that the promise of Unified Communications remains largely unfulfilled. Implementations of true Unified Communications, while growing, remain relatively small in number. There is still considerable confusion in the market about what Unified Communications is and what it isn t. And there are tough issues like interoperability that inhibit wider adoption and deployment. The rocky economic climate doesn t help matters either. This VoiceCon Summit will examine the Unified Communications market from a variety of perspectives: How far along has the market really evolved? What are the issues facing both buyers and sellers as they adapt to this new regime? What obstacles need to be overcome as enterprises try to mesh Unified Communications with their existing network design and procurement procedures, network operations and organizations? Panelists: David Downing, Vice President and General Manager, Unified Communications and Collaboration, Avaya Brian Dal Bello, Senior Director of Systems & Solutions, Voice Technology Group, Cisco Bruce Morse, VP, Unified Communications and Collaboration Software, IBM Tim Passios, Director, Solutions Marketing, Interactive Intelligence Moz Hussain, Director of Product Management, Microsoft Peter Greco, Director, Strategic Solutions, Siemens Enterprise Communications Group Moderators: Jim Burton, CXO, CT Link/UCStrategies Fred Knight, GM/Co-Chair, VoiceCon, Publisher, NoJitter.com Before joining JDSU, Kennedy served as chief operating officer of Openwave Systems, Inc., a position he held from August 2001 to September Prior to joining Openwave Systems, Kennedy spent close to eight years at Cisco Systems, Inc., most recently as senior vice president of the Service Provider Line of Business and Software Technologies Division. Earlier in his career, Kennedy spent 17 years with AT&T Bell Laboratories, serving in a number of assignments in the Lincroft, Holmdel, and Middletown, New Jersey locations. During his Bell Labs tenure, he also lived and worked in Columbus, Ohio as part of the Conversant voice information system team, in the AUDIX Voice Messaging organization. In 1987, Kennedy was a congressional fellow to the U.S. House of Representatives Committee on Science, Space and Technology. He was a member of the board of directors of Polycom, Inc. until January He currently serves on the board of directors of KLA-Tencor Corporation and is a member of the board of regents of Loyola Marymount University. Kennedy holds a B.S. in engineering from Lehigh University in Pennsylvania, as well as M.S. and Ph.D. degrees in engineering from Rutgers University. He was an adjunct professor at Rutgers from and has published more than 30 papers on computational methods, data networking and issues of technology management. In 2006, Kennedy was honored by the School of Engineering at Rutgers as their Alumnus of the Year and awarded an Alumni Medal of Excellence. He is a co-author of Going the Distance: Why Some Companies Dominate and Others Fail, published in :00 10:45 AM :: Keynote We re CXtec. TUESDAY, MARCH 23 9:00 10:00 AM :: Opening session / Keynote Osceola C Keynote Presentation: Avaya Kevin Kennedy President and CEO Avaya Kevin Kennedy is the president and chief executive officer of Avaya, is a leading global provider of business communications applications, systems and services. Prior to joining the company in January 2009, Kennedy served as president and CEO of JDS Uniphase Corporation, a position he held since September He had also served as a member of the JDSU board of directors since November Osceola C Keynote Presentation: Siemens Enterprise Communications Group Mark Straton Senior Vice President, Voice & Applications Solutions Siemens Enterprise Communications Group Mark Straton is senior vice president of voice and applications solutions at Siemens Enterprise Communications, Inc. Straton has worldwide responsibility for the company s voice and applications solutions portfolio including strategy and planning, market and competitive intelligence, strategic positioning and messaging, and analyst relations. Since joining Siemens in 1984, he has held a wide range of management positions and is among the principal architects of Siemens HiPath VoIP brand, LifeWorks and the OpenScape unified communications solution and brand

7 Keynotes and Featured Presentations ALTERNATIVE THINKING ABOUT ENTERPRISE COMMUNICATIONS AND COLLABORATION: Unify Enterprise Communications and Collaboration into a competitive advantage. Converge to win: HP works with you to connect, communicate and collaborate for better business outcomes! Inside Front Cover: SHORETEL AD If you re like most enterprises, 70% of your enterprise communications budget is spent on operations, maintenance and telecom costs and only 30% on innovation. That s because traditional enterprise communications architectures and solutions are compromising efficiency and effectiveness. Now there s a way to flip that ratio and bring innovation back. Working with HP, you can tap into our proven experience, highly skilled global subject matter experts and our innovative products that can be deployed dynamically as a service. Only HP delivers end-to-end voice, video and collaboration solutions that can transform Enterprise Communications and Collaboration into an engine for business innovation. HP also can help you with strategy, design, implementation, deployment, management and user training to realize productivity and efficiency improvements quickly. Visit us at Booth #1023. See a HALO room in action, enter to win an HP Mini, experience our Unified Communications and Collaboration demos, speak to our experts about projects that HP has successfully delivered and much more. Technology for better business outcomes. hp.com Copyright 2010 Hewlett-Packard Development Company, L.P. Mr. Straton previously served as senior vice president, global marketing, and had also served as senior vice president of marketing and strategy at Siemens Communications in the United States with responsibility for fixed and mobile carrier networks, mobile phones and enterprise networks. A featured speaker at numerous international industry events, Straton holds a B.A. degree in economics from the University of Michigan as well as advanced management certificates from Stanford and Duke. T:9 in 11:15 AM 12:00 PM :: Keynote Osceola C Keynote Presentation: Cisco Tony Bates Senior Vice President and General Manager, Enterprise, Commercial and Small Business Group Cisco Tony Bates is the Senior Vice President and General Manager of Cisco s Enterprise, Commercial and Small Business Group (ECSB), responsible for its overall strategy and development direction. The group comprises more than 12,500 employees and generates more than $20 billion of annual revenue. ECSB includes the Collaboration Software Group, Voice Technology Group, Data Center, Switching & Services Group, Wireless, Security & Routing Technology Group, Enterprise Systems & Operations, and the Small Business Technology Group. A member of Chairman and CEO John Chambers senior staff, Bates sits on the Cisco Development Council, the Video Council, and the Enterprise Business Council. Before his current role, Bates was Senior Vice President and General Manager for the Service Provider business unit. He was responsible for the overall strategy and development direction of the business resulting in over $10 billion of annual revenue. Prior to that he was the Vice President and General Manager of Cisco s high-end router business. During his tenure, he was responsible for the strategy and development of Cisco s flagship CRS-1 router, GSR, and Multi-Service WAN (MGX) product lines. He has also served as a Member of the Board of YouTube, Inc. Preceding Cisco, Bates spearheaded the backboneengineering strategy for Internet MCI (MCI.s national IP backbone). Bates has more than 20 years of experience in the telecommunications and Internet industries. He has published 12 IETF RFCs in the areas of Internet Routing and Operations, and holds nine patents in the area of Layer 2 and Layer 3 innovations. 1:00 1:45 PM :: General Session Osceola C Summit: Role of Cloud in Enterprise Communications The whole IT industry seems to have its collective head in the cloud these days. Cloud Computing is all the rage and is being portrayed as the technical silver bullet to just about any IT-related problem. To be sure, the idea of reducing IT expenditures and headcount sounds compelling, particularly in tough economic times. But where and how does enterprise communications fit within the emerging framework for Cloud Computing? Does it portend a new set of options for delivering and managing voice, video and data communications, or is Cloud Computing for communications not much more than Centrex dressed up in 21st century buzzwords? Does the undeniable trend toward more mobile communications capabilities create the foundation for bringing together communications and Cloud Computing, or is it just the next iteration of heretofore unsuccessful initiatives like Application Service Providers (ASPs)? This VoiceCon Summit will examine the promise, today s realities and the possible future scenarios for marrying enterprise communications with Cloud Computing. You ll hear a variety of viewpoints and have the opportunity to ask your questions. Panelists: Mike Rulf, Executive Director Product Development, AT&T Steven Hardy, Director of Product Marketing, Avaya Bassam Khan, Director, Product Management, PostPath Engineering Administration, Cisco David Marshak, Senior Product Manager, Unified Communications and Collaboration (UC2), IBM Matt Jordan, Enterprise Development Manager, Skype for Business Roberta Mackintosh, Director of Global Unified Communications and Collaboration Marketing, Verizon Moderators: Dave Michels, Blogger, Pindropsoup.com Eric Krapf, Editor, NoJitter.com, Co-Chair, VoiceCon WEDNESDAY, MARCH 24 9:00 10:00 AM :: Opening session / Keynote Osceola C Keynote Presentation: IBM Alistair Rennie General Manager, Lotus Software and WebSphere Portal IBM Software Group Alistair Rennie is General Manager, Lotus Software and WebSphere Portal, IBM Software Group. Mr. Rennie was appointed to this position in January, As general 13

8 Keynotes and Featured Presentations manager, Mr. Rennie has oversight for an extensive portfolio of collaboration tools designed to empower people to be more effective, responsive and innovative within the context of the work they do. This portfolio includes Lotus Software, software that enables businesses to communicate, collaborate and increase productivity, and WebSphere Portal, software that enables organizations to design their Web experience with personalized applications. He is a member of the IBM Integration and Values team, a select group of executives who provide leadership across IBM on various business and strategic issues. Mr. Rennie is also IBM Senior State Executive for Massachusetts, providing leadership for IBM in the community statewide. Mr. Rennie was previously Vice President, Development and Support, Lotus Software and WebSphere Portal, responsible for the strategy and development of IBM s Collaboration portfolio. He also led the worldwide technical support team dedicated to software client satisfaction. Prior to this role, Alistair led IBM Software Services for Lotus - a global organization consisting of highly skilled technical consultants working in more than 35 countries with clients to optimize value from the IBM collaboration portfolio. Mr. Rennie joined IBM at the Toronto Software Laboratory in 1989 and has held a number of executive roles within IBM Software Group with a primary focus on the introduction of new technologies. Prior assignments include Vice President, Marketing and Channels, Lotus, and Vice President, Sales and Marketing, Pervasive Computing. Mr. Rennie holds degrees in Economics and Business Administration from the University of Western Ontario. 10:00 10:45 AM :: General Session Osceola C Summit: User Forum This VoiceCon Summit presents enterprise executives discussing their experiences with migrating to new communications infrastructures, architectures and services. In a roundtable format, the executives will describe what went into their decision-making for migrating, and they ll describe their implementation experiences what went right and what didn t. The panelists will discuss benefits and problems, and offer perspective and advice that reflect their real-world C experience. In addition to discussing the technical issues, the speakers will address the impact that new technologies and M architectures are having on end users and the IT/telecom Y organization. CM CVAS MY CY NEW! CMY K It s got everybody talking! The new generation conference phone from the world s fastest growing conferencing manufacturer! We recently won the 2009 Frost & Sullivan World Audioconferencing Tabletop Growth Leadership Award and the Konftel 300W has just been launched. A totally wireless conference phone with 60 hour talk time, built-in SD call recording and sensational audio quality. Find out how our Conferencing solutions can help your business Call or us today at (866) or Come see what everyone is talking about at stand #

9 Keynotes and Featured Presentations The New Way of Working Do more with less In challenging times, finding ways to work more efficiently is simply good business. That is what video-enabling your organization means. Everyone with access to business-quality video for the most natural communication. Face-to-face rather than place-to-place. Experience the New Way of Working for yourself. Visit TANDBERG in booth #401 or go to Panelists: Duane Longhofer, Telecom Manager, AccuQuote Jason Norton, Director of Operations and Telecom, Scripps Networks Donna Zett, Chief Innovation Officer, Serta International Darrius Jones, Executive Director Channel Management Technical Fellow, USAA Moderators: Eric Krapf, Editor, NoJitter.com, Co-Chair, VoiceCon Zeus Kerravala, SVP, Enterprise Research, The Yankee Group 11:15 AM 12:00 PM :: Keynote Osceola C Keynote Presentation: Microsoft Gurdeep Singh Pall Corporate Vice President, Unified Communications Group Microsoft Corporation Gurdeep Singh Pall is the corporate vice president in the Unified Communications Group at Microsoft Corp. He is responsible for vision, product strategy and R&D for Microsoft s Unified Communications including voice over Internet protocol (VoIP). Pall joined Microsoft in January 1990 as a software design engineer, and he has worked on many breakthrough products in his tenure. He started with LAN Manager Remote Access Service, and was part of the Windows NT development team working all the way through Windows XP in 2001 as general manager of Windows Networking. During his work on Windows, he led design and implementation of awardwinning technologies such as PPP, TCP/IP, VPNs, routing and Wi-Fi. He co-authored the first VPN protocol in the industry Point-to-Point Tunneling Protocol (PPTP) which received the prestigious Innovation of the Year award from PC Magazine in He also authored several documents and standards in the networking area in the Internet Engineering Task Force (IETF) standards body in the mid-1990s. Pall was appointed general manager of Windows Real-Time Communications efforts in January 2002 and helped develop a broad RTC strategy that led to the formation of the Real Time Collaboration division and acquisition of PlaceWare Inc. (now called Microsoft Office Live Meeting). Since then Pall has led acquisitions of Media-Streams and Parlano and key industry partnerships. Pall was named one of the 15 Innovators & Influencers Who Will Make A Difference In 2008 by Information Week. Pall has more than 20 patents (filed or approved) in networking, compression and collaboration areas. He holds a master s degree in computer science from the University of Oregon and an undergraduate degree in computer engineering from Birla Institute of Technology in India. THURSDAY, MARCH 25 10:00 11:00 AM :: General Session Summit: How Many Phones Does Your Enterprise Need? Many industry analysts (and some vendors) are asserting that the desk phone is, if not dead, at least past its prime. They argue that there s no cost justification for putting a hard phone on every desk, claiming a PC-based softphone is an adequate substitute for at least a significant portion of the user base. Those on the other side of this debate argue that PCs are prone to unpredictable problems and crashes, that they re not always on, and that softphones provide lower voice quality and security. So who s right? In this Summit, a panel of experts will debate the issues and let you decide. Panelists: Michael Finneran, Principal, dbrn Associates Inc. Mark Zerbe, VP of Converged Communications, Dimension Data Stephen Leaden, President, Leaden Associates Dave Michels, Blogger, Pindropsoup.com Moderator: Fred Knight, GM/Co-Chair, VoiceCon, Publisher, NoJitter.com 11:00 AM 12:00 PM :: General Session Locknote At the conclusion of each VoiceCon, we ask leading analysts to join VoiceCon Co-chairs Fred Knight and Eric Krapf to summarize what they learned during the Conference. The Locknote will analyze progress in the migration to IP Telephony and Unified Communications, vendor positioning and market strategies, and examine whether the payoffs from new technologies are being realized. The panelists draw on their experience and what they ve seen and heard during the conference, and they ll take your questions. Panelists: Michael Finneran, Principal, dbrn Associates Gary Audin, President, Delphi Inc. John Bartlett, Principal, NetForecast, Inc. Eric Krapf, Editor, NoJitter.com, Co-Chair, VoiceCon Dave Michels, Blogger, Pindropsoup.com Zeus Kerravala, SVP, Enterprise Research, The Yankee Group Don Van Doren, Principal, UniComm Consulting Moderator: Fred Knight, GM/Co-Chair, VoiceCon, Publisher, NoJitter.com 17

10 Connect with Cisco at VoiceCon Orlando 2010 Experience firsthand how Cisco collaboration solutions enable organizations to improve interactions, encourage innovation and creativity, make better decisions faster, and increase responsiveness to customers and the market. Cisco Keynote Tony Bates, Cisco Senior Vice President and GM, Enterprise, Commercial, and Small Business Tuesday, March 23 11:15 a.m. noon The New Collaboration Experience Conference Sessions and Show Floor Meet with Cisco experts and design your collaboration half page AD environment Experience live Cisco TelePresence and other Cisco Collaboration solutions Get a firsthand look at integrated solutions in the Cisco Partner Pavilion Attend informative conference sessions with Cisco presenters To learn more, visit cisco.com/go/vc10

11 Conference program: monday, March 22 Conference program: monday, March 22 9:00 9:45 am :: coffee talk Osceola 3 Mobility and Unified Communications Which mobility issues are most critical for your enterprise: Integrating PBXs with cellular devices? Standardizing on a single type of end-user mobile device? Controlling cellular costs and negotiating better deals with the carriers? We ll gather to assess the state of mobility in the enterprise, and answer some questions about how to advance mobility and begin integrating it with Unified Communications. Moderator: Michael Finneran, Principal, dbrn Associates Inc. 9:00 10:45 AM :: Deep Dives SIP Trunking: Who s Offering What? Part 1 What is the current state of availability of SIP trunking from the major carriers? Are secondary carriers a viable option in places where the largest providers are not? What are the pricing trends and structures from the carriers? What specific gotchas are you likely to encounter? What is the status of service level agreements (SLAs) for SIP trunking services? What are the elements you should include in an RFI/RFP for SIP trunking services? Speaker: Lisa Pierce, President, Strategic Networks Group Reactor Panelists: Rupesh Chokshi, General Manager, Product Management, AT&T Dan Jacobson, Senior Portfolio Manager, Converged Voice Services, Sprint Nextel Thomas Dalrymple, Director, Global Voice Services- Product Management, Verizon Part 2 Are IP-PBX vendors platforms able to support SIP trunks natively? If not, what must be added to these systems to accommodate SIP trunks? What is the role of the Session Border Controller (SBC) in SIP trunking? Are SBCs mandatory? How do you typically procure equipment that you may need to acquire to implement SIP trunks do you implement them as CPE you manage yourself? Does the carrier provide them as part of its offer? What network management/monitoring capabilities do you need in house in order to validate carrier SLA compliance? Speaker: Lisa Pierce, President, Strategic Networks Group Reactor Panelists: Alan Percy, Director Market Development, AudioCodes Seamus Hourihan, Vice President of Marketing and Product Management, Acme Packet Gordon Eddy, Director of Enterprise Product Management and Marketing, Empirix Kevin Isacks, Director of Product Marketing for Voice and Mobility, NET Greg Zweig, Director of Access Product Management, Sonus Networks Sun D Contact Center Update and Executive Forum How has the economic downturn affected the migration to IP? What percentage of the new contact center systems being deployed is now SIP-based? Where do the vendors stand in terms of market share and technology leadership? Can the migration to IP and SIP be cost-justified either through network savings or potential increased sales or faster problem resolution? How are media such as text/instant messaging, video and social networking applications like Facebook and Twitter being incorporated into leading-edge contact centers, and what are the challenges and benefits of these new media types? Is the contact center market in danger of being absorbed into other application areas, such as Unified Communications and Business Process Automation? Would this be a good thing or a bad thing? Speaker/Moderator: Sheila McGee-Smith, President/Principal Analyst, McGee-Smith Analytics Panelists: Nicolas De Kouchkovsky, CMO, Enterprise Applications, Alcatel-Lucent Andy Bezaitis, Senior Vice President of Product Management, Aspect Jorge Blanco, Vice President, Product Marketing, Contact Center Solutions, Avaya Chris Botting, Director Product Management, Cisco Tim Passios, Director, Solutions Marketing, Interactive Intelligence Kyle Christensen, Director, Product Marketing, Salesforce.com Implementation Options: Unified Communications Case 1: Expand Voice Systems: You want to add applications to your voice communications system, such as presence, mobility support, in-house conferencing (audio, web and/or video conferencing), and desktop communications (possibly including instant messaging or other tools). Optionally, you may choose to integrate the selected elements with your installed desktop applications. Case 2: Expand Desktop Systems: You want to add communications to your desktop application systems (such as , calendar, instant messaging, or collaborative workspaces) such as presence, clickto-communicate, conferencing (audio, web and/ or video), and mobility. Optionally, you may choose to integrate the selected elements with the your installed PBX systems. Case 3: Communications-Enabled Business Processes (CEBP): You want to integrate communications with core business applications in your business, such as with applications for sales, service, logistics, human resources, or specialized vertical market apps such as in health care, financial services, manufacturing, transportation, education, or government. This focus is on presenting communication tools in context of the applications and within the business application user interfaces (on a PC, laptop, mobile devices, or telephone). Speaker/Moderator: Marty Parker, Principal Consultant, UniComm Consulting 10:00 10:45 AM :: Breakout Session Osceola B Choosing the Right Mobile Device Ecosystem Which wireless devices are best suited for supporting enterprise Unified Communications, and perhaps more importantly which devices have users already chosen? If you support multiple operating system environments, how will that impact application development and support costs? How important is it that the mobile device be integrated with the overall Unified Communications solution, what functions are most important to mobilize, and which Unified Communications platforms will be most important to support? Should we develop mobile applications that are O/S specific or is it better to host the application on a server and simply use a mobile browser? Is it possible to effectively manage user-owned devices ( I want my iphone/pre/whatever )? Can a solution that utilizes both Wi-Fi and cellular be implemented if those two technologies are managed by different groups? Who should be in charge? Will the combination of Google Voice and Android make Google a real option for the enterprise and how soon? Speaker/Moderator: Michael Finneran, Principal, dbrn Associates Inc. Reactor Panelist: John Cash, Enterprise Voice Advocate, RIM 11:00 AM 12:00 PM :: General Session Summit: Next-Gen Communications Architectures In this VoiceCon Summit, CTOs and other technology leaders will discuss and debate the various approaches to next-gen communications architectures. You ll leave with a better understanding of how your enterprise s communications systems will fit into the larger IT environment, and how these new architectures will support end users to provide higher productivity and greater business benefits. Panelists: Jack Jachner, Vice President, Cloud Communication Solutions, Alcatel-Lucent Phil Edholm, Vice President, Innovation and Technology Strategy, Avaya Shantanu Sarkar, Director, Engineering, VTG CTO, Cisco Manfred Arndt, HP Distinguished Technologist, Hewlett-Packard Pat Galvin, CTO, Unified Communications and Collaboration Software, IBM Warren Barkley, Director of Partner Engineering, Microsoft Mike Seto, VP, Business Development and Applications, Polycom Moderators: Eric Krapf, Editor, NoJitter.com, Co-Chair, VoiceCon Zeus Kerravala, SVP, Enterprise Research, The Yankee Group 1:00 1:45 PM :: General Session Summit: Unified Communications Executive Forum This VoiceCon Summit will examine the Unified Communications market from a variety of perspectives: How far along has the market really evolved? What are the issues facing both buyers and sellers as they adapt to this new regime? What obstacles need to be overcome as enterprises try to mesh Unified Communications with their existing network design and procurement procedures, network operations and organizations? Panelists: David Downing, Vice President and General Manager, Unified Communications and Collaboration, Avaya Brian Dal Bello, Senior Director of Systems & Solutions, Voice Technology Group, Cisco Bruce Morse, VP, Unified Communications and Collaboration Software, IBM Tim Passios, Director, Solutions Marketing, Interactive Intelligence Moz Hussain, Director of Product Management, Microsoft Peter Greco, Director, Strategic Solutions, Siemens Enterprise Communications Group Moderators: Jim Burton, CXO, CT Link/UCStrategies Fred Knight, GM/Co-Chair, VoiceCon, Publisher, NoJitter.com 20 21

12 VISIT US AT VOICECON 2010 BOOTH 816 Your environment is always changing, not your business imperatives. Conference program: monday, March 22 2:00 3:00 PM :: Breakout Sessions Osceola 1 Open Source: Ready for Prime Time in Enterprise Communications? Why has open source PBX been growing in popularity? Can these systems scale, and can they support all the features and functions that enterprises get with proprietary systems? Is open source PBX free? What costs are associated with researching, obtaining, customizing and deploying an open source PBX? Can you deploy open source PBX as a subset of an enterprise communications environment that also runs proprietary systems? What are the pros and cons of doing this? What level of post-deployment support and ongoing involvement in the open source community is required in order to ensure a successful implementation and manageable system? Speakers: Steve Sokol, Director of Product Marketing, Custom Telephony Solutions, Digium Jeronimo Romero, Managing Partner, EUS Networks Moderator: John Malone, President and CEO, The Eastern Management Group Sarasota IP Telephony Market Update: Winners & Losers Key Questions: How will Nortel s demise affect the future direction and leadership rankings in the enterprise communications market? Will Cloud-based solutions from new competitors, such as Google and Amazon, replace the need for enterprise hardware equipment and software? How are the traditional system suppliers adjusting to changing market conditions and who may not be around when the smoke clears? Are customers actually buying and implementing SIP and Unified Communications offerings or is it still all hype? When will alternative devices and software make desktop telephone instruments obsolete? Speaker: Allan Sulkin, President, TEQConsult Group 2:00 3:00 PM :: Spotlight on Video The Right Video Device: How To Decide Who Gets What? What are the key video device options today and the pros and cons for each device? Which device is the best suited for what types of workers, locations or use cases? What are the key tradeoffs in terms of quality, price and productivity considerations? How are the different device alternatives evolving and what will the future look like in 2 years, 5 years and 10 years? How would this change the mix of video devices used withinthe enterprise? Speaker/Moderator: Scott Wharton, CEO, Vidtel Inc. Reactor Panelists: Robert Romano, VP Enterprise Marketing, Radvision Matt Jordan, Enterprise Business Development Manager, Skype for Business Ira Weinstein, Senior Analyst and Partner, Wainhouse Research LLC 2:00 5:00 PM :: Workshops Sun D IP Telephony/UC Basics to Best Practices This workshop analyzes these issues with recommended actions and best practices that will lead to successful VoIP/ IPT/Unified Communications deployments. It cuts through the hype to the real advantages and presents how VoIP/IPT and Unified Communications work and how they operate. This session will also guide the attendee through the rest of the VoiceCon conference with suggested sessions, exhibits and other resources that will make the conference attendance experience as valuable as possible. Instructor: Gary Audin, President, Delphi Inc. Osceola B Comparing UC Options: Who s Offering What? This workshop will provide attendees with: A basis for comparing and selecting the Unified Communications options best suited to their enterprise. A framework for decision-making about investment choices for Unified Communications, along with ROI information. Descriptions and diagrams of solutions applicable for each Unified Communications deployment option. Hear from representatives of Aastra, Alcatel-Lucent, Avaya, Cisco, IBM, Interactive Intelligence, Microsoft, Mitel, NEC, RIM, ShoreTel and Siemens Enterprise Communications Group. Instructor: Marty Parker, Principal Consultant, UniComm Consulting Implementing SIP Trunking SIP Trunking is one the hottest issues in enterprise communications because it promises cost savings and true end-to-end IP voice connections. But few enterprises are actually using SIP Trunks to their full potential yet partly because of the way in which carriers are offering these services, and partly because technical/interoperability challenges remain. 23

13 Conference program: monday, March This workshop will examine the architecture options involved with deploying SIP Trunks, review the carrier offerings and ordering procedures, analyze the role of Session Border Controllers and options for configuration and present the critical issues and best practices for troubleshooting and managing SIP Trunks. Instructors: Jim Allen, Global Unified Communications Architect, Medtronic Sorell Slaymaker, Communications Architect, Unified IT Systems 3:15 4:00 PM :: Breakout Sessions Sarasota UC Market Update Who are the principal players, and how are they positioning themselves? How is Unified Communications defined, and who according to this definition is really selling in this market? Who s buying? What are the drivers behind the growth from a customer perspective? What are the current and likely future patterns of adoption e.g., by job type, mobile work, business process? How is the current economic climate affecting adoption? When will this market take off? Speaker: Blair Pleasant, President & Principal Analyst, COMMfusion LLC Osceola 1 Securing Communications Key Questions: Is IP network security still the primary concern in converged communications networks? If so, what specific vulnerabilities are causing real-world issues? What security challenges are added as mobility systems are integrated into IP telephony/unified Communications? How do you protect against these challenges? Can enterprises maintain security while connecting their islands of VOIP via SIP trunks? What about opening up their voice systems to business partners or to hosted providers that are delivering discrete elements of the enterprise s voice system? What are the biggest security concerns relating to users adoption of social networking? Are the major issues related to corporate policies, or are there ways in which the security of the communications system itself can be threatened when social networking is integrated with enterprise systems? Speaker/Moderator: Mark Collier, CTO & Vice President of Engineering, Securelogix Speakers: Mark Cortner, Senior Analyst, Burton Group/Gartner Irwin Lazar, Vice President Communications Research, Nemertes Research Dan York, Director of Conversations, Voxeo 3:15 5:00 PM :: Spotlight on Video Personal Video Conferencing for the Enterprise: Players, Models & Choices Personal video conferencing is a very different paradigm from traditional room-based or telepresence video. Acceptance of this technology is being driven by a geographically disparate or travelling work force, company partnering and an incessant need to quickly establish personal relationships and execute business at a faster pace. Network bandwidth and desktop power are finally able to support a high quality experience. The market is rapidly evolving and many hardware and software deployment choices exist. How does the enterprise IT team decide which approach best works to support its specific business needs? This session will review different models of desktop deployment and highlight demonstrations of desktop solutions to help you make your decisions. Speaker/Moderators: Andrew Davis, Senior Partner, Wainhouse Research LLC John Bartlett, Principal, NetForecast, Inc. Reactor Panelists: Oded Gal, Manager, Product Management, Cisco Webex Joe Laezza, President and Co-CEO, Glowpoint JW Penland, Executive Vice President, IOCOM John Antanaitis, VP of Product Marketing, Video Solutions, Polycom Robert Romano, VP Enterprise Marketing, Radvision Perry Teevens, Director, Business Development and Strategic Partnerships, Skype for Business 4:15 5:00 Pm :: coffee talk Sarasota Will Avaya s Roadmap for Nortel Take You Where You Want to Go? This Coffee Talk session will present an independent analysis of the Avaya Roadmap for Nortel, delivered by Brent Kelly, Senior Analyst & Partner, Wainhouse Research. Avaya experts will be on hand to comment and react to the presentation, and you re invited to ask your questions and share your perspectives. Speaker/Moderator: Brent Kelly, Senior Analyst & Partner, Wainhouse Research Reactor Panelists: Todd Abbot, Senior Vice President, Global Sales and Marketing and President, Field Operations, Avaya Jorge Blanco, Vice President, Product Marketing, Contact Center Solutions, Avaya Some companies promise you the world. We promise to take your business around it. Service availability varies by country Verizon. All Rights Reserved. half page AD In business today, the last thing you need is empty promises. You need results. That s why everything we do at Verizon Business is, in fact, grounded in results. If it s connecting customers to partners we make it reliable. If it s improving the reach of your network we make it broader. If it s getting data when and where people need it we make it secure. But don t take our word for it. See the results highlighted in over 250 case studies, awards, and podcasts at verizonbusiness.com/resources. Visit booth # 923 to learn how Verizon can help you.

14 Conference program: Tuesday, March 23 Conference program: Tuesday, March 23 8:00 8:45 AM :: Coffee Talks Osceola 5 Contact Centers: What s Next? How are the new technologies and trends in contact centers affecting your plans? Topics will include SIP and Unified Communications in the contact center, self-service, support for home-based agents, multimedia, and whatever other issues you bring. Moderator: Sheila McGee-Smith, President/Principal Analyst, McGee-Smith Analytics Osceola 3 Options for Local Mobility If users are mobile across a wide area, cellular is the only available option. However, if the range of mobility is constrained to the building or campus, there are several options that could be considered. If the choice is to go cellular, then the facility might require a distributed antenna system (DAS) or possibly femtocells to ensure adequate cellular signal coverage. If the facility has wireless LAN (WLAN) in-place, you can consider voice over WLAN technology, but the Digital Enhanced Cordless Telephony (DECT) option also comes into the picture. This Coffee Talk will put the options on the table and we invite everyone who has had to come up with or is looking for a solution to come and describe their experiences. Moderator: Michael Finneran, Principal, dbrn Associates Inc. 8:00 8:45 AM :: Breakout Sessions New Options for Connecting Distributed Offices and Teleworkers What design configurations make the most sense for distributed network architectures? What s the emphasis on current developments more features, more security, more availability? What are the real capabilities for ensuring system reliability, security and back-up? What s the pricing trend? Should you be thinking about on-premise equipment or using the cloud? Speaker/Moderator: Robin Gareiss, Executive Vice President and Senior Founding Partner, Nemertes Research Reactor Panelists: Bernard Gutnick, Sr. Dir. Product Marketing, ShoreTel Gary Gordon, Portfolio Manager for Core Solutions, NEC Chris Thompson, Senior Product Manager, ADTRAN Inc. Stephen Brown, VP US Systems Engineering, Mitel Sun D IPT in E911 and Crisis Situations How have enterprises tackled the challenges of providing location-specific E911? What cost will an E911 deployment across the enterprise add to an IP Telephony deployment? What are the risks of a piecemeal E911 deployment? How can you add emergency notification to your system to inform users of crises (e.g., school/workplace shootings, natural disasters, etc.) Speakers: Lev Deich, Director, 911 Enable Nicholas Maier, Senior Vice President, RedSky Technologies Moderator: Gary Audin, President, Delphi Inc. 8:00 8:45 AM :: Spotlight on Video Scalable Video Coding: Disruption Ahead What is scalable video coding (SVC) and why does it matter? Are the current videoconferencing products about to become dinosaurs? Should enterprise buyers invest in this new technology or continue with their legacy systems? What are the risks here of making the wrong decisions? Speaker/Moderators: Andrew Davis, Senior Partner, Wainhouse Research LLC John Bartlett, Principal, NetForecast, Inc. Reactor Panelists: Chris Carr, Director, Video Markets, Masergy John Antanaitis, VP, Product Marketing, Video Solutions Group, Polycom Peter Nutley, Director Product Marketing, Tandberg Ofer Shapiro, CEO, Vidyo 9:00 10:00 AM :: Opening session / Keynote Osceola C Keynote Presentation: Avaya Kevin Kennedy President and CEO Avaya Kevin Kennedy is the president and chief executive officer of Avaya. Avaya is a leading global provider of business communications applications, systems and services. Prior to joining the company in January 2009, Kennedy served as president and CEO of JDS Uniphase Corporation, a position he held since September He had also served as a member of the JDSU board of directors since November Before joining JDSU, Kennedy served as chief operating officer of Openwave Systems, Inc., a position he held from August 2001 to September Prior to joining Openwave Systems, Kennedy spent close to eight years at Cisco Systems, Inc., most recently as senior vice president of the Service Provider Line of Business and Software Technologies Division. Earlier in his career, Kennedy spent 17 years with AT&T Bell Laboratories, serving in a number of assignments in the Lincroft, Holmdel, and Middletown, New Jersey locations. During his Bell Labs tenure, he also lived and worked in Columbus, Ohio as part of the Conversant voice information system team, in the AUDIX Voice Messaging organization. In 1987, Kennedy was a congressional fellow to the U.S. House of Representatives Committee on Science, Space and Technology. He was a member of the board of directors of Polycom, Inc. until January He currently serves on the board of directors of KLA-Tencor Corporation and is a member of the board of regents of Loyola Marymount University. Kennedy holds a B.S. in engineering from Lehigh University in Pennsylvania, as well as M.S. and Ph.D. degrees in engineering from Rutgers University. He was an adjunct professor at Rutgers from and has published more than 30 papers on computational methods, data networking and issues of technology management. In 2006, Kennedy was honored by the School of Engineering at Rutgers as their Alumnus of the Year and awarded an Alumni Medal of Excellence. He is a co-author of Going the Distance: Why Some Companies Dominate and Others Fail, published in :00 10:45 AM :: Keynote Osceola C Keynote Presentation: Siemens Enterprise Communications Group Mark Straton Senior Vice President, Voice & Applications Solutions Siemens Enterprise Communications Group Mark Straton is senior vice president of voice and applications solutions at Siemens Enterprise Communications, Inc. Straton has worldwide responsibility for the company s voice and applications solutions portfolio including strategy and planning, market and competitive intelligence, strategic positioning and messaging, and analyst relations. Since joining Siemens in 1984, he has held a wide range of management positions and is among the principal architects of Siemens HiPath VoIP brand, LifeWorks and the OpenScape unified communications solution and brand. Mr. Straton previously served as senior vice president, global marketing, and had also served as senior vice president of marketing and strategy at Siemens Communications in the United States with responsibility for fixed and mobile carrier networks, mobile phones and enterprise networks. A featured speaker at numerous international industry events, Straton holds a B.A. degree in economics from the University of Michigan as well as advanced management certificates from Stanford and Duke. 11:15 am 12:00 pm :: Keynote Osceola C Keynote Presentation: Cisco Tony Bates Senior Vice President and General Manager, Enterprise, Commercial and Small Business Group Cisco Tony Bates is the Senior Vice President and General Manager of Cisco s Enterprise, Commercial and Small Business Group (ECSB), responsible for its overall strategy and development direction. The group comprises more than 12,500 employees and generates more than $20 billion of annual revenue. ECSB includes the Collaboration Software Group, Voice Technology Group, Data Center, Switching & Services Group, Wireless, Security & Routing Technology Group, Enterprise Systems & Operations, and the Small Business Technology Group. A member of Chairman and CEO John Chambers. senior staff, Bates sits on the Cisco Development Council, the Video Council, and the Enterprise Business Council. Before his current role, Bates was Senior Vice President and General Manager for the Service Provider business unit. He was responsible for the overall strategy and development direction of the business resulting in over $10 billion of annual revenue. Prior to that he was the Vice President and General Manager of Cisco s high-end router business. During his tenure, he was responsible for the strategy and development of Cisco s flagship CRS-1 router, GSR, and Multi-Service WAN (MGX) product lines. He has also served as a Member of the Board of YouTube, Inc. Preceding Cisco, Bates spearheaded the backboneengineering strategy for Internet MCI (MCI s national IP backbone). Bates has more than 20 years of experience in the telecommunications and Internet industries. He has published 12 IETF RFCs in the areas of Internet Routing and Operations, and holds nine patents in the area of Layer 2 and Layer 3 innovations

15 Conference program: Tuesday, March 23 Legacy vendors should put them right in the box, the PBX assembly instructions to add features like recording, conferencing, ACD queuing, and messaging. We simply put all the features your business needs in one IP PBX application suite to eliminate the high price and headaches of integration projects, selection of multiple vendors, and learning yet another administrative interface. That s why it s called all-in-one and that s why our attorneys let us say Complete, out-of-the-box. No fine print. Visit us at VoiceCon in Kissimmee, Florida, March for a demo of our all-in-one IP solutions. FIG. 3 FIG. 1 or*constant assembly required Booth # INTRODUCING THE INTERACTION SIP STATION + = Your Desktop. This Phone. You re Done! FIG. 2 1:00 1:45 PM :: General Session Osceola C Summit: Role of Cloud in Enterprise Communications This VoiceCon Summit will examine the promise, today s realities and the possible future scenarios for marrying enterprise communications with Cloud Computing. You ll hear a variety of viewpoints and have the opportunity to ask your questions. Panelists: Steven Hardy, Director of Product Marketing, Avaya Bassam Khan, Director, Product Management, PostPath Engineering Administration, Cisco David Marshak, Senior Product Manager, Unified Communications and Collaboration (UC2), IBM Matt Jordan, Enterprise Development Manager, Skype for Business Roberta Mackintosh, Director of Global Unified Communications and Collaboration Marketing, Verizon Moderators: Dave Michels, Blogger, Pindropsoup.com Eric Krapf, Editor, NoJitter.com, Co-Chair,VoiceCon 2:00 3:00 PM :: Spotlight on Video Integrating Group Video with PBX and Unified Communications Environments: Tough Tradeoffs Ahead As video becomes more pervasive, business are not only looking for ways to integrate desktop video solutions with group and telepresence systems, they are also seeking to integrate video with the PBX and the Unified Communications core to enable video telephony and click-to-videoconference. In such systems, there are three possible call control centers: the enterprise PBX, the Unified Communications server (particularly those from Microsoft and IBM) and the call control native to the group video deployment. Inevitably, there are tradeoffs that must be made when trying to integrate video with both the PBX with the Unified Communications environment. This session discusses strategies for integrating group video systems with telephony call control and with common Unified Communications environments, describing the pros and cons of doing so. Speaker: Brent Kelly, Senior Analyst & Partner, Wainhouse Research 2:00 PM 5:00 PM :: Workshops Integrating Mobility and UC: Comparing the Vendors Solutions What is the most cost effective way to integrate mobility for users who split their time in and out of the office? How about those who are mobile only within the office? What elements are actually involved in adding mobility to each vendor s Unified Communications solution, what do they cost, either purchased separately or in a bundle with other Unified Communications features? Can a dual mode Wi-Fi/cellular solution be cost justified on its own or do we have to look for soft productivity benefits? If the costs of upgrading a WLAN to support voice are significant, can DECT be a cost effective alternative? Will users get the same range of features on a cellularonly, dual mode Wi-Fi/cellular, and VoWLAN based mobile UC solution? Hear from representatives of Aastra, Alcatel-Lucent, Avaya, Cisco, IBM, Mitel, NEC, RIM, ShoreTel and Siemens Enterprise Communications Group. Instructor: Michael Finneran, Principal, dbrn Associates Inc. Sun D Building Business Cases for IP Telephony and Unified Communications How do companies build a business case around IP Telephony and Unified Communications? What are the key metrics? What does it really cost to implement IP Telephony? What are the cost components of a Unified Communications business case? What resources (internal and external) companies must devote to their VOIP and Unified Communications rollouts, per end-unit, per year segmented by rollout size and vendor. What are some of the key pitfalls? Where did companies go wrong? What are some compelling business case models for both IP Telephony and Unified Communications? Instructors: Irwin Lazar, Vice President Communications Research, Nemertes Research Robin Gareiss, Executive Vice President and Senior Founding Partner, Nemertes Research Osceola B SIP Fundamentals and Prospects SIP (Session Initiation Protocol) has become the dominant protocol for IP communications. This workshop explains SIP how it works, the major issues impacting deployments and how SIP will evolve in the future. The session focuses on the technical aspects of SIP and how it is used. It analyzes in detail the major components of SIP architecture, SIP addressing and registration, session establishment, SIP message routing and connecting SIP across the PSTN. You will learn about SIP extensions and how SIMPLE works for IM/presence. The workshop also examines some of the challenges SIP faces, including NAT traversal 29

16 Conference program: Tuesday, March 23 (and the tools developed to cope with it: STUN, TURN and ICE) and security. The tutorial concludes with an assessment of how SIP may evolve and its role in peer-to-peer environments. You will receive an inventory of SIP resources books, papers and organizations. Instructor: Dan York, Director of Conversations, Voxeo 3:15 4:00 PM :: Breakout Session Sarasota Administration Tools for Unified Communications Whether because of a best-of-breed strategy, mergers, acquisitions or a migration from either traditional TDM or a mixed TDM-IP environment to one that supports Unified Communications, enterprises typically have a complex mix of multiple telephony vendors and platforms. Adding to this complexity is a growing need to integrate voice systems with critical business applications like Active Directory, HR, ERP, etc. These environments are extremely expensive to manage and there is a growing realization that new management and administration tools are needed. This session will focus on best practices for managing and administering complex telecom environments, and include a review of tools for provisioning, automation and reporting. Speakers: Phil Moen, President and CEO, Unimax Systems Corporation Christopher May, VP North America, VOSSolutions Moderator: David Yedwab, Partner, Strategy and Analytics Partners Reactor Panelists: Carole Gridley, Director of Business Development, TelePresence Business Unit, Cisco Chris MacFarland, COO, Masergy John Bartlett, Principal, NetForecast Inc. Michel Sagen, Director, Product Management, TANDBERG 4:00 5:00 PM :: Spotlight on Video Challenges in Mass Deployment: From Tens to Thousands of Video Endpoints What are the product requirements for scaling a deployment and are today s solutions up to the task? What about bandwidth requirements and network upgrades? What makes sense to tackle internally vs. outsourcing or hybrid choices? Are people outside the firewall (teleworkers, branch offices) out of luck? How does VOIP help or hinder the expansion of video? Should the video network be integrated with other network elements (i.e., the PBX, PSTN) and if so, when and how? Most enterprises are multi-vendor environments; how does that affect options for scaling video? Speaker/Moderator: Scott Wharton, CEO, Vidtel Inc. Reactor Panelists: Chris Lauwers, CTO, Avistar Ofer Shapiro, CEO, Vidyo Roy Skillicorn, Senior Director, Advanced Services, TelePresence Practice Management Organization, Cisco Brent Kelly, Sr. Analyst and Partner, Wainhouse Research We meet face-to-face whenever we want, from wherever work takes us. 3G AirCard & laptop from outdoor café Telepresence room system from New Jersey office VidyoRoom HD-50 from France over Internet 3:15 4:00 PM :: Spotlight on Video Extending Video Across the Enterprise Boundary What are the different approaches to inter-enterprise video conferencing today? How do you find and call other video users (use regular phone numbers, URI address, IP Address, inum, FDQN)? Will enterprises rely on service providers or handle this issue on their own -- internally? When should dedicated bandwidth be used vs. the public Internet or a hybrid approach? What are the security requirements and tradeoffs for interenterprise video? What are the different requirements for inter-enterprise video conferencing between video endpoints from the same vendor? Different vendors? What are the considerations for opening up bridging (e.g., an MCU) for inter-enterprise video conferencing vs. using a 3rd party? Speaker/Moderator: Scott Wharton, CEO, Vidtel Inc 4:00-5:00 PM :: Coffee Talk Osceola 5 Organizational Impacts of Convergence How is your enterprise tackling the challenge of running converged networks and integrating communications with business applications? Do your communications teams talk to your applications teams? Do they know what the company s datacenter strategy is, and how that will affect the way communications are run within your enterprise? How are you coping with the pressures of headcount reduction? Come share your problems and your solutions with your colleagues. Moderator: Gary Audin, President, Delphi Inc. No commuting. No expensive networks. Just the Internet & VidyoConferencing. Experience Vidyo at Booth #731 Home office laptop in Chicago Home office laptop in California 30

17 Conference program: wednesday, March 24 Conference program: wednesday, March 24 8:00 8:45 AM :: Coffee Talk Osceola 3 SIP Trunking Everybody s talking about SIP Trunking; this is your chance to have your say. Share your experiences in trying to procure, configure and run SIP trunks. What went right? What went wrong? What kinks are still being worked out? Get answers to your questions, and share your tips with your peers. You ll come away from this session with some concrete ideas about how to turn SIP trunks potential into real savings and improvements for your enterprise. Moderator: Sorell Slaymaker, Communications Architect, Unified IT Systems 8:00 8:45 AM :: Breakout Sessions Sun D Network Test Tools for Voice & Video Why are new tools required to support voice and video conferencing? Why can t I use the tools that have been serving me well for years? What features are required in these tools for managing and monitoring real-time networks? Who are the vendors and what types of tools to they offer? Do I need different tools for debugging than I do for operational monitoring of the network? Speaker/Moderator: John Bartlett, Principal, NetForecast Inc. Reactor Panelists: Adam Edwards, Director of Systems Engineering, Apparent Networks Steven Guthrie, Senior Principal Product Marketing Manager, CA Pierre Semaan, General Manager, Product Management and Marketing, Integrated Research Mike Hollier, CTO, Psytechnics Managed/Hosted Services for Unified Communications If you implement a managed or hosted Unified Communications service to get a Unified Communications capability up and running quickly, how easy or difficult will it be to move that capability in house later? Speaker: Melanie Turek, Industry Principal, Frost & Sullivan Reactor Panelists: Eric Schoch, Senior Director of Product Management, Cisco Steve Schilling, CEO, Cypress Communications John DelPizzo, Sr. Offering Manager, Unified Communications & Collaboration Software, IBM Lotus Michael Burnell, Solutions Marketing, Orange Business Services Ross Sedgewick, Senior Director, Large Enterprise Solutions, Siemens Enterprise Communications Group How Much Voice Mail Do You Really Need? Are IP-PBXs needed for a voice mail to unified messaging migration? What s the best way and place to store messages? Is end of life finally here for legacy voice mail systems? What are new options for getting voice messaging, call answering and auto-attendant services? Is it better to have voice mail built into the PBX software, or on separate servers? What is the impact of speech auto-attendants on voice mail? Speaker/Moderators: Blair Pleasant, President & Principal Analyst, COMMfusion LLC Marty Parker, Principal Consultant, UniComm Consulting Reactor Panelists: Andrew Allison, Messaging Portfolio Product Management Lead, Avaya Tom Minifie, Chief Technology Officer, AVST Todd Tatum, Manager, Unified Communications Product Management, Cisco Albert Kooiman, Director Product Management, Microsoft Corporation 9:00 10:00 AM :: Opening session / Keynote context of the work they do. This portfolio includes Lotus Software, software that enables businesses to communicate, collaborate and increase productivity, and WebSphere Portal, software that enables organizations to design their Web experience with personalized applications. He is a member of the IBM Integration and Values team, a select group of executives who provide leadership across IBM on various business and strategic issues. Mr. Rennie is also IBM Senior State Executive for Massachusetts, providing leadership for IBM in the community statewide. Mr. Rennie was previously Vice President, Development and Support, Lotus Software and WebSphere Portal, responsible for the strategy and development of IBM s Collaboration portfolio. He also led the worldwide technical support team dedicated to software client satisfaction. Prior to this role, Alistair led IBM Software Services for Lotus a global organization consisting of highly skilled technical consultants working in more than 35 countries with clients to optimize value from the IBM collaboration portfolio. Mr. Rennie joined IBM at the Toronto Software Laboratory in 1989 and has held a number of executive roles within IBM Software Group with a primary focus on the introduction of new technologies. Prior assignments include Vice President, Marketing and Channels, Lotus, and Vice President, Sales and Marketing, Pervasive Computing. Mr. Rennie holds degrees in Economics and Business Administration from the University of Western Ontario. 10:00 10:45 AM :: General Session Osceola C Summit: User Forum This VoiceCon Summit presents enterprise executives discussing their experiences with migrating to new communications infrastructures, architectures and services. In a roundtable format, the executives will describe what went into their decision-making for migrating, and they ll describe their implementation experiences what went right and what didn t. The panelists will discuss benefits and problems, and offer perspective and advice that reflect their real-world experience. In addition to discussing the technical issues, the speakers will address the impact that new technologies and architectures are having on end users and the IT/telecom organization. 11:15 AM 12:00 PM :: Keynote Osceola C Keynote Presentation: Microsoft Gurdeep Singh Pall Corporate Vice President, Unified Communications Group Microsoft Corporation Gurdeep Singh Pall is the corporate vice president in the Unified Communications Group at Microsoft Corp. He is responsible for vision, product strategy and R&D for Microsoft s Unified Communications including voice over Internet protocol (VoIP). Pall joined Microsoft in January 1990 as a software design engineer, and he has worked on many breakthrough products in his tenure. He started with LAN Manager Remote Access Service, and was part of the Windows NT development team working all the way through Windows XP in 2001 as general manager of Windows Networking. During his work on Windows, he led design and implementation of awardwinning technologies such as PPP, TCP/IP, VPNs, routing and Wi-Fi. He co-authored the first VPN protocol in the industry Point-to-Point Tunneling Protocol (PPTP) which received the prestigious Innovation of the Year award from PC Magazine in He also authored several documents and standards in the networking area in the Internet Engineering Task Force (IETF) standards body in the mid-1990s. Pall was appointed general manager of Windows Real-Time Communications efforts in January 2002 and helped develop a broad RTC strategy that led to the formation of the Real Time Collaboration division and acquisition of PlaceWare Inc. (now called Microsoft Office Live Meeting). Since then Pall has led acquisitions of Media-Streams and Parlano and key industry partnerships. Pall was named one of the 15 Innovators & Influencers Who Will Make A Difference In 2008 by Information Week. Pall has more than 20 patents (filed or approved) in networking, compression and collaboration areas. He holds a master s degree in computer science from the University of Oregon and an undergraduate degree in computer engineering from Birla Institute of Technology in India. What carriers, systems integrators or other service providers are currently offering Unified Communications as Osceola C a managed or hosted service? What are the costs and the Keynote Presentation: IBM business cases? Panelists: Duane Longhofer, Telecom Manager, AccuQuote Alistair Rennie What integration efforts are required to make managed/ Jason Norton, Director of Operations and Telecom, hosted Unified Communications work with the communications General Manager, Lotus Software and Scripps Networks functions that you keep in house? WebSphere Portal, IBM Software Group Donna Zett, Chief Innovation Officer, Serta International What are the pitfalls of going with a managed/hosted Darrius Jones, Executive Director Channel Management Technical Fellow, USAA Alistair Rennie is General Manager, Lotus offering? Software and WebSphere Portal, IBM How do you mesh new managed/hosted Unified Communications services with other managed services you may Software Group. Mr. Rennie was appointed Moderators: Eric Krapf, Editor, NoJitter.com, Co-Chair, to this position in January, As VoiceCon have for WAN equipment, security or other functions general manager, Mr. Rennie has oversight for an extensive Zeus Kerravala, SVP, Enterprise Research, already under contract to a service provider? What vendor portfolio of collaboration tools designed to empower people The Yankee Group lock-in scenarios are likely? to be more effective, responsive and innovative within the 32 33

18 Conference program: wednesday, March 24 1:00 1:45 PM :: Breakout Sessions SIP Trunking Case Studies What drives enterprise deployment of SIP trunks? What have users found with regard to such issues as carrier availability, pricing, SLAs and contracting/ procurement? Did the promised benefits materialize? If so, what were the key steps that ensured the payback and if not, where were the problems? How much can you expect to save with SIP trunks? What are the major technical challenges? Speakers: Larry Riba, Senior Voice Engineer, Alpine Access Steve Blair, Senior Network Engineer, The University of Pennsylvania Moderator: Sorell Slaymaker, Communications Architect, Unified IT Systems UC Leadership Roundtable: How Far Have We Come? What s Next? What are prospects for Unified Communications adoption given the weak economy and enterprise budget cuts? What are the top Unified Communications applications in terms of actual implementation? What hard savings or ROI exist? Are any true Unified Communications apps being adopted, or is it all about audioconferencing bridges and other routes to a quick payback? What specific examples exist of enterprises using Unified Communications to change their business processes? Name names. What interoperability challenges remain, and how are enterprises tackling the systems integration challenges posed by Unified Communications? How have the vendors changed their approach to pricing for Unified Communications capabilities, and what impact are these changes having? What s next in the evolution of Unified Communications pricing? Are vendors giving away Unified Communications apps to sell their call control platforms - or vice versa? Panelists: Steven Hardy, Director of Product Marketing, Avaya Bryan Tantzen, Senior Director, Cisco John DelPizzo, Senior Offering Manager, Unified Communications and Collaboration Software, IBM Moz Hussain, Director of Product Management, Microsoft Kevin Johnson, Director of Analyst and Consultant Relations, Mitel Pat Narendra Ph.D., Director, Product Management, Converged Enterprise Communications, Motorola Holger Stotz, Director of Global Product Management, Siemens Enterprise Communications Group Moderator: Jim Burton, CXO, CT Link/UCStrategies Sun D Marrying Social Networking and Enterprise Communications What s the best way to leverage the major public social networking tools Twitter, Facebook, etc. as part of your enterprise s collaboration systems? What social networking/collaboration capabilities are being built into communications vendors existing products, or what new products are these vendors releasing in this area? How do you handle policy and compliance issues for employees social networking usage? What s the cost of marrying social networking and enterprise communications, and how do you determine the benefit? Speaker/Moderator: Melanie Turek, Industry Principal, Frost & Sullivan Speakers: Bruce Craig, MD, Distinguished Member of Technical Staff, Alcatel-Lucent Robert Ingram, Senior Product Manager, Unified Communications and Collaboration Software, IBM Jamie Stark, Senior Product Manager, Microsoft Becky Davis, Director of Technical Marketing, Siemens Enterprise Communications Group Osceola B Hardphones, Softphones & Next-Gen Systems With some vendors bundling Unified Communications functionality with IP-PBXs, is it worthwhile to forgo hard phones altogether? What is the price/performance of the latest phone sets? Are vendors cutting prices to stimulate continued demand? What are the life cycle expectations for hard phones? Will the cost of vendor-proprietary desk phones drive increased adoption of: SIP phones? Softphones? Mobility features in call control platforms? What quality and security challenges need to be overcome before softphones/unified Communications portals go more mainstream? Speaker/Moderator: Stephen Leaden, President, Leaden Associates Reactor Panelists: Brad Herrington, Senior Manager Solutions Marketing, Interactive Intelligence Mario DiPrizio, Senior Director Engineering and Architecture Converged Enterprise Communications, Motorola Jay Krauser, General Manager, Sales Support and Engineering, NEC Patrick Ferriter, Senior Director of Product Management, Polycom Mike Storella, Director of Business Development, snom 35

19 Conference program: wednesday, March 24 Conference program: wednesday, March 24 2:00 5:00 PM :: Workshops Hosted UC Solutions: Comparing Offerings from Cisco, IBM and Microsoft This session will compare hosted/cloud-based versus premises-based Unified Communications offerings and provide justifications enterprises can use when evaluating a hosted offering. It specifically compares the following services: 1. Microsoft Online, along with the carrier services enterprises are using with MS Online. 2. Cisco WebEx Connect, which offers hosted voice, conferencing and messaging. 3. IBM LotusLive, an inter-domain collaboration solution that includes many of the Unified Communications elements plus social networking and team workspaces. 4. Hosted/managed versions of Microsoft Office Communications Server, and how service providers are offering OCS in hosted and hybrid configurations. Attendees will come away from this session with a good understanding of the hosted Unified Communications market and available offerings, a list of benefits a hosted Unified Communications solution may provide, approximate pricing models and the knowledge to begin evaluating the hosted versus premises-based value proposition for their organization. Instructor: Brent Kelly, Senior Analyst & Partner, Wainhouse Research IP Telephony System RFP: Who Delivers the Goods? The RFP is designed for enterprise-level customers with single or multiple premises requirements. It covers: system architecture and design of common control and common equipment, voice terminals (IP desktop instruments, PC clients, mobile extensions), generic software features (station, attendant, system), voice/integrated messaging, ACD features/functions, Unified Communications options and systems management. Hear from representatives of Aastra, Alcatel-Lucent, Avaya, Cisco, Digium, Microsoft, Mitel, NEC, Shoretel and Siemens Communications Group. Instructor: Allan Sulkin, President, TEQConsult Group Osceola B QoS and Network Design for Converged Networks What is required to deliver adequate quality of service (QOS) for voice and video on any local and wide-area IP networks that previously handled only data? What services do I need from my WAN vendor to support voice and video? What is an appropriate Service Level Agreement (SLA)? Can you run VOIP or video over the Internet with acceptable QOS/quality of experience (QOE)? How do I classify traffic in the network to ensure voice and video are treated correctly without opening my network up to overutilization by unauthorized endpoints? How do you extend your upgrade to serve mobile workers? What tools are needed for testing and monitoring a converged network with voice and video? I have lots of bandwidth and low utilization, do I really need QoS? Speaker/Moderator: John Bartlett, Principal, NetForecast Inc. Reactor Panelists: Paul Liesenberg, Enterprise Architecture and Technology Manager, Cisco Michael Finneran, Principal, dbrn Associates Inc Harpreet Chadha, Senior Director, Product Management, Extreme Networks Manfred Arndt, HP Distinguished Technologist, Hewlett-Packard Terry Slattery, Principal Consultant, Chesapeake Netcraftsmen Mike Hollier, CTO, Psytechnics 3:15 4:00 PM :: Breakout Sessions Sun D Pricing and Licensing for IP Telephony and UC How has the shift from hardware to software fees affected the final system price and TCO? How does the new cost architecture impact your negotiating strategies? What license fees are typically charged on top of the cost of IP phones, messaging systems and other elements? How much do these fees run? What are the hidden costs in the new licensing structures, and how do you find them? Are vendors giving away Unified Communications application licenses in order to get the IP-PBX sale or vice versa? Speaker: Doug Carolus, Director, Consulting Operations, N compass Sarasota Challenges in Achieving the Promise of Presence What rich presence capabilities will we see, and how will they help Unified Communications applications deployment? What are the issues in inter- and intra-enterprise presence aggregation and federation, and how far have we progressed in solving them? How is the use of social networks affecting the concepts of presence? Will setting presence status require less manual intervention in the future? What is the role of rules and policy engines, and where are we in their development? How should enterprises plan current deployments to be ready for future presence capabilities? Speaker/Moderator: Don Van Doren, Principal, UniComm Consulting Reactor Panelists: Lawrence Byrd, Director Unified Communications Architecture, Avaya Pat Galvin, CTO, Unified Communications and Collaboration Software, IBM Albert Kooiman, Director Product Management, Microsoft Corporation Dan York, Director of Conversations, Voxeo 4:00 5:00 PM :: Coffee Talk Osceola 5 Social Networking in Your Enterprise Wikis, blogs, Twitter these are no longer just for consumers. Enterprises are embracing social networking tools and tying them into communications platforms and infrastructure. This session gives participants a chance to share experiences and ideas, and to discuss opportunities as well as potential pitfalls. Moderator: Irwin Lazar, Vice President Communications Research, Nemertes Research eon Communications offers a broad portfolio of innovative communications products and services for a wide range of organizations from the very small, single site offices to the multi-site, large enterprises. Our portfolio includes: IP Communications Platforms Unified Communications Mobility and Teleworker Solutions VoIP Telephones Contact Center Solutions Visit us at Booth #412 to learn more about our enterprise solutions, including our new econn ip-pbx and ip messenger unified Communications Platform. Your total Communications Provider

20 Open Arms Ten Unified Communications Trends for 2010 and Beyond Adrian Brookes Worried about the future viability of your enterprise communications? Come and talk to Siemens Enterprise Communications. Our market-proven unified communications solutions use a flexible, overlay architecture there s no need to rip and replace. It s the simple way to enjoy continuity of service and give your business a competitive edge. Find out more in booth #601. Don t miss Siemens Enterprise Communications Keynote with Mark Straton, Sr. Vice President, Voice and Applications Solutions Tuesday, March 23, 10:00 am. Communication for the open minded Siemens Enterprise Communications, Inc. The communications market is progressing at a tremendous pace with technical advancements, consolidation, and the entrance of new players. At Siemens Enterprise Communications we ve identified ten trends to consider for optimization of your unified communications investment. 1. Commoditization of core telephony Anyone who knows how to deploy a server/application may now be considered a voice expert. We believe this mindset will continue during The end result will be the commoditization of basic voice services. Those that can offer above and beyond the conventional definition of voice will stand out as providing differentiated value. 2. Consumerization With the acceptance of the iphone as an enterprise tool, this trend has shown that a product originally conceived for the consumer market can have a major impact in the enterprise space. This has also focused attention on the thin application versus the traditional heavy or fat client. We believe this trend will continue and during 2010 enterprises will lead the backlash against thick clients. 3. Socially aware UC This will continue to develop following Siemens Enterprise Communications entry into this market with the OpenScape UC Application and Twitter integration demonstrated at VoiceCon San Francisco Siemens is working on the next levels of integration and suspect that many others will follow our lead. Our belief remains that there will not be one killer app, but many, and social networking is one of those application areas that will significantly advance UC in the corporate environment. 4. Subscription licensing Over the last year, we have seen the increased interest in hosted solutions. In 2010 we will see the adoption of new licensing models that will benefit the enterprise user replacing the traditional blanket licence. Again this will be a differentiator between those companies that follow and those that innovate within the industry. 5. Virtualization We think that during 2010 two types of solutions will emerge. First, there will be the consolidation of servers. But secondly, others will take the virtualization model and embrace it to ensure they have strategies in place to not only virtualize the server layer, but also the database, storage, and application layers. Players that use the term virtualization without understanding the true meaning will really be distinguished in this model. 6. Cloud Private / Public / Hybrid We expect momentum to gather pace with many providers offering private clouds and the likes of Amazon continuing with the public cloud approach. We also see that there will be some notable customers moving to cloud based technologies during 2010 which will in turn have a major impact on the industry and its acceptance. 7. Transformation of the enterprise desktop With the influx of new talent plus the general adoption of new ways of working, such as the increased use of wikis and blogs, we see that during 2010 the face of the desktop will change. The challenge will be how to ensure that the user experience is maintained between the laptop and the smart phone. 8. Communication Enabled Business Processes This takes the process of automating many of the tasks we perform today into the enterprise workspace. For example, you could be working on meeting notes and write in the document that a group of people need to have a meeting to discuss a side bar activity. The system could determine from your notes that a meeting is needed and pull together the group as defined into a voice call, a meeting, or a video meeting by analyzing their calendars. 9. Management As more vendors offer UC solutions that embrace not only their components, but also third-party components, we will see the importance of managing such an environment as one of the measurable differentiators between like systems. Those that can easily integrate and be managed will become the accepted solutions by the enterprise. 10. Advanced UC Security During 2010, we predict the rise of more advanced solutions that look within the protected environment and treat everyone as a potential threat. We see this is an area that many people will pay attention to this year. Adrian Brookes is the Vice President, UC Technologies, Office of the CTO for Siemens Enterprise Communications Siemens Enterprise Communications, Inc. All rights reserved. Siemens Enterprise Communications, Inc. is a Trademark Licensee of Siemens AG Siemens Enterprise Communications, Inc. All rights reserved. Siemens Enterprise Communications, Inc. is a Trademark Licensee of Siemens AG.

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