Agenda. The company. Positioning in the market. Successful Synergie Belgium. Globalize Me. innovaphone V9 Highlights

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1 Tobias Belloff

2 Agenda The company Positioning in the market Successful 2011 Synergie Belgium Globalize Me innovaphone V9 Highlights Become an innovaphone Partner

3 innovaphone AG founded in 1997 by present management independent, medium-sized German manufacturer technology oriented with high core competences IP communication for companies. Award winning design and intuitive handling based in Sindelfingen, 6 locations in Europe innovaphone AG is not market-listed and 100% self-financed The brand name innovaphone PBX stands for a complete IP communication solution (Unified Communication -UC) tailored to the needs of companies

Award winning design and intuitive handling based in Sindelfingen, 6 locations in Europe innovaphone AG is not

4 Agenda The company Positioning in the market Successful 2011 Synergie Belgium Globalize Me innovaphone V9 Highlights Become an innovaphone Partner

5 Market Positioning Hybrid solutions Software solutions Dedicated platform Classical technology with switchboard and Ethernet Two technologies are being maintained Most expensive solution high running costs An extra PC is always necessary for the PBX/GK Telephony availability according to the stability of the operating system and PC Only scales when PC allows this Viruses? Operating system patches? Release maintenance? Redundancy complexity? No moving parts No external operating system No PC necessary Unlimited scalability over IP and over the different locations Simplest integration/migration

stability of the operating system and PC Only scales when PC allows this Viruses? Operating system patches? Release maintenance?

Product philosophy Best of legacy world Availability & Performance - dedicated Software - on a hardware appliance Security No risk for viruses/hacks Best of IP world Open Standards - all the way till

6 Product philosophy Best of legacy world Availability & Performance - dedicated Software - on a hardware appliance Security No risk for viruses/hacks Best of IP world Open Standards - all the way till end device Redundancy & the most flexible distribution possibilities over IP Federation + Virtualisation Innovation= innovaphone Simple & efficient keep it simple Seamless scalability 2 up to > users one system Soft migration Award-winning design

most flexible distribution possibilities over IP Federation + Virtualisation Innovation= innovaphone Simple &

7 innovaphone complete solution PBX Legacy PBX SIP Provider IP phones ISDN IP PBX IP-DECT Unified Communication Analogue adapter Fax Analogue DECT Mobile client WLAN

8 Agenda The company Positioning in the market Successful 2011 Synergie Belgium Globalize Me innovaphone V9 Highlights Become an innovaphone Partner

9 Best year ever!!! In 2011 innovaphone had the highest turnover in its history, increasing it by 18% compared to Big Thank You to our Resellers!!

10 Agenda The company Positioning in the market Successful 2011 Synergie Belgium Globalize Me innovaphone V9 Highlights Become an innovaphone Partner

11 Reference: Synergie Belgium Situation HQ moving to new location Old PBX not stable / not scalable Heterogeneous PBX landscape Target: Reliability of the new PBX Integration of the PBX in the existing infrastructure Easy administration Easy upgrade and scalability for further growth Why innovaphone (statement from the customer) Availability of the innovaphone solution Cutting-edge Technology Cost AND Time efficient due to central admin Scalable and flexible multilocation concept Via standards easy integration of application (Alarming, Dect, CTI, analog devices, other software) Synergie in detail: HQ with 30 Users, 47 locations with about 250 employees

customer) Availability of the innovaphone solution Cutting-edge Technology Cost AND Time efficient due to central admin Scalable and flexible multilocation concept

12 Lisbon London Solution scenarios location concept ISDN Trunk Lisbon ISDN Trunk London Prefix 801 Prefix 802 TCP/IP Ext. 60 Ext. 72 Ext. 61 Ext. 71 Stuttgart Prefix 800 ISDN Trunk Ext. 20 Stuttgart Ext. 59

13 Synergie Branch Office ISDN Trunk HQ Belgium LAN IP232 IP6010 IP222 IP241 IP110 Router TCP/IP DSL IP302 IP241 IP22 Active Directory User PC LAN ISDN Trunk Line Analogue Fax Analogue Fax

14 Agenda The company Positioning in the market Successful 2011 Synergie Belgium Globalize Me innovaphone V9 Highlights Become an innovaphone Partner

15 Reference: GlobalizeMe Situation Inflexible VoIP Solution Locations in India and UK High calling costs Target: Reduce international calling costs Cost efficient solution Increase of mobility and realization of the one number concept Why innovaphone (Statement from the customer) Flexibility of the innovaphone PBX No maintenance Huge feature range at a very aggressive pricing level Mobile Integration Home office Integration GlobalizeMe in detail: About 100 employees, 4 Locations many home office workers

innovaphone (Statement from the customer) Flexibility of the innovaphone PBX No maintenance Huge feature range at a very

or SIP Trunks System IPVA IP6010/IP3010/IP0010 Hosting / Huge enterprises

16 innovaphone always the right decision! Scalability: from 1 User up to amount of users and from 1 BRI to several PRIs or SIP Trunks System IPVA IP6010/IP3010/IP0010 Hosting / Huge enterprises IP302/IP305 IP800 Enterprise Systems Branch Offices Midsized Locations 50 User 200 User User User User/ Hosting

17 What is an innovaphone Virtual Appliance? Traditional solutions IPVA Hardware/Server VMware Windows/Linux Hardware/Server VMware PBX PBX Advantages? 1. no additional costs for operating systems 2. no additional costs for installation and training 3. performance much higher than competition How to install? Step 1: install VMware player Step 2: IPVA software from the innovaphone download Step 3: double click on the innovaphone IPVA file Performance much higher compared to other solutions No Windows or Linux Installation in less than 5 minutes System start in 5 seconds Can be used for all customers/companies using VMware Independent of hardware

Step 1: install VMware player Step 2: IPVA software from the innovaphone download Step 3: double click on the innovaphone IPVA file Performance much higher

18 What is an IPVA? You do not need much time for your test: Step 1: install VMware player Step 2: download IPVA software from the innovaphone download area Step 3: double click on the innovaphone IPVA file ready! Now you know where you are. You can access the web-interface via your browser.

Step 2: download IPVA software from the innovaphone download area Step

19 Solution scenarios Hosted PBX Hosting ISDN Trunk Line IPVA IP110 IP22 Multi user capability IP6010 Analogue Fax TCP / IP SIP Provider ISDN Trunk Line IP Centrex IP800 IP110 Managed Service IP302 IP232 IP110 ISDN PBX ISDN Trunk Line Analog Fax IP232 IP232

SIP Provider ISDN Trunk Line IP Centrex IP800 IP110 Managed

20 Agenda The company Positioning in the market Successful 2011 Synergie Belgium Globalize Me innovaphone V9 Highlights Become an innovaphone Partner

21 innovaphone Version 9 Highlights Security New PBX IPVA IP2X2 mypbx SW Phone Application Reporting Call Back Monitor The IP PBX is even more secure New innovaphone gateway range The innovaphone Virtual Appliance New IP Telephones IP222 & IP232 The Unified Communications client The innovaphone software phone Linux Application Platform innovaphone Reporting Call Completion call back on busy Configurator with new features my.innovaphoneinnovations in my.innovaphone

22 Agenda The company Positioning in the market Successful 2011 Synergie Belgium Globalize Me innovaphone V9 Highlights Become an innovaphone Partner

23 Status ias i nnovaphone A uthorised S alespartner Role: Salespartner are trained in the basics of Innovaphone products. This program is an entry into the innovaphone IP world. Focus are scenarios with relatively low complexity. How to become this Status Quo? Sales introduction into solutions at distributor s site Technical training: Introduction at distributor s site Demo package for customer presentation (purchase with subsidized price) Authorization certificate

24 Advantages Which advantages do resellers have with ias? Able to generate a quick start with less financial investment and low effort in HR into the world of professional IP telephony for business customers Building up experience step-by-step in migration and IP telephony on own installedbase customers Commitment: competent help in sales and installation. The intensity of help is defined by the reseller and distributor. Dedicated contact at distributor Guaranteed, fixed purchase conditions for profitable project business. Best basis for future decisions: IP telephony as core competence in a new business field. Next step would be a fully certified innovaphone partner.

25 Status iar i nnovaphone A uthorised R eseller Role: Resellers to be certified on the whole range product range of innovaphone incl. complex scenarios. innovaphone is seen as an additional part of the core business (focus). How to become this Status Quo? Technical training (basic and advanced) directly at innovaphone and per e-learning Reseller contract Sales training free of charge Demo package for customer presentation and training and reproduction of technical questions

26 Advantages Which advantages do resellers have with iar? Completely certified sales and installation partner You get (if wished) qualified leads directly from innovaphone For each iar innovaphone provides Key Account care by a sales manager innovaphone supports iar directly on customer site (sales / presales / projecting / installation help) iar gets project protection and project pricing if needed Common customer events to be organized and to be executed on iar site 3rd level post sales support directly from innovaphone Toll-free participation in partner days and other innovaphone events Better purchase conditions for hardware software and maintenance in comparison to ias

27 Refences? Yes. several

com service wiki configurator webshop my.

28 innovaphone Homepage Interesting links & adresses Links innovaphone service innovaphone wiki innovaphone configurator innovaphone webshop my.innovaphone case studies brochures/catalogues Demo IP800

29 Questions?

30 Thank you for your attention innovaphone AG Böblinger Straße 76 D Sindelfingen Germany

innovaphone kõige lihtsam UC platvorm Tarmo Reineberg Atea AS

innovaphone kõige lihtsam UC platvorm Tarmo Reineberg Atea AS Product philosophy Best of legacy world Availability & Performance - dedicated Software - on a hardware appliance Security No risk for viruses/hacks