1 Orange Business Services Global Enterprise John Marcus, Principal Analyst, Business Network and IT Services Report Date: September 09, 2014 John Marcus Current Analysis Principal Analyst JJ Summary Competitive Strengths Orange has presence in over 200 countries, and extensive local language support and presence in 166 countries, which is still difficult for competitors to match. Orange Business Services benefits from the deep pockets of Orange S.A. (the former France Telecom PTT and major European mobile operator), a top five global telecom service provider. Orange is a leader in enterprise IP telephony and UC services with a focus on delivering complete IPT and UC solutions across the leading vendors: Avaya, Cisco and Microsoft. Orange Business Services leverages Orange s large European wireless footprint, enhanced by alliance partners that add European, U.S. and Asia-Pacific connectivity and services (e.g., FreeMove, AT&T and the Bridge Alliance). Orange has benefited from a well-branded cloud computing portfolio, with services revenue growing another 18% in H Orange Business Services achieves very high levels of customer satisfaction, earning a World Class performance rating from Ocean82 s third-party industry benchmark survey.
2 Competitive Weaknesses Orange Business Services is too reliant on legacy services, suffering from continued revenue declines. Voice revenues accounted for 26% of H revenues, and mature data network services represented another 46%. The migration to new technologies continues to impact enterprise data products, with legacy data network revenues dropping another 4.1% in H The large U.S. market remains a weak spot for Orange Business Services compared to other global players and, obviously, U.S. incumbents. As IT services and telecommunications deals merge, Orange Business Services may need a stronger global ITSP partnership than the present arrangements it has with Accenture, IBM and HP. Rating Update Summary A deep commitment to innovation research and development backs up Orange s strategy to help customers with digital transformation. Strategy: Very Strong Orange Business Services sells communication and IT solutions and services to companies of all sizes in France and multinationals worldwide. Orange Business Services plans to differentiate and grow through innovation, getting a head start with investments in cloud computing, NFC and M2M with the help of nearly 500 engineers dedicated to innovation in business services. However, its revenues were down 2.7% in H The company s strategy is to leverage the strengths of its global network to enable MNC customers to benefit from networked cloud and IT services such as infrastructure as a service (IaaS), unified communications and collaboration (UCC), vertical applications and contact center solutions. Orange Business Services is also investing EUR 1 billion in growth markets around the world. The strategy starts from the cloud, where the company has established a dedicated business unit called Orange Cloud for Business. The unit focuses on standardizing cloud delivery via homogeneous cloud governance, organization and processes, and in finding synergy between external customers and Orange s IT needs. As such, Orange Business Services started migrating its servers to the cloud en masse in late 2013, with a goal of reaching 20,000 virtual machines by the end of Orange Business Services did make measurable progress in some of these areas recently, growing cloud services revenues by 23% in 2013 and recording H growth of 18% in cloud, 17% in video conferencing and 34% in security services. This helps offset some of the overall revenue decline, as did cost savings achieved through network optimization and decreases in other costs. Solutions / Services / Products: Very Strong Orange Business Services has a broad portfolio of business network and IT services, including its domestic and global voice and data networks, which combined with a growing data center infrastructure supports solutions across business connectivity, communications, collaboration, mobility and computing. Key service lines in 2014 include the Flexible Computing portfolio of IaaS cloud services, which was augmented in June when Orange became the first cloud service provider in Europe to join the Equinix Cloud Exchange. Machine-to-machine (M2M) solutions are showing strong growth thanks to Orange Business Services network reach and its robust M2M service delivery platform, with four million SIM cards already in service in H Business Together as a Service for UCC has been adopted by customers such as Darty in France and JTI in Switzerland, and others looking for increased mobility and richer collaboration in national and multi-national business environments. Orange Business Services rebranded the managed security portfolio Orange CyberDefense following the acquisition of Atheos in January 2014, increasing its resources by 13% and bolstering its capabilities in consulting and governance. In Q2 2014, Orange added Salesforce. com to its Secured Cloud Services Hub in its Business VPN Galerie and joined forces with Equinix to expand its reach in hybrid cloud service delivery. Progress has been made in further developing the Flexible W orkspace virtual desktop integration (VDI) solution, which provides portal access to cloud infrastructure from any user device complemented with mobile device management (MDM), professional services, VPN and a digital coach feature aimed at smoothing customers digital workplace transformations.
3 Marketing / Sales / Strategy: Strong Orange Business Services improved its structure and processes for account interaction in 2012 with a tiered customer engagement model. At the base of the pyramid, all 3,700+ MNC customers get end-to-end customer support. One step up, Orange Business Services plans to grow its strategic client base (associated with the Customer Partnership Program) to 450 customers in At the apex of the tiered engagement model are the 60 large, complex, transformational customer projects with global reach that Orange Business Services wants to grow by ten a year. These projects are seen as key to identifying and driving new business opportunities notably in emerging markets. Orange has strengthened its presence in Africa and the Middle East with the opening of a new location in Saudi Arabia and a new joint venture in Qatar, and it will benefit from the former France Telecom s 17,000km Africa Coast to Europe (ACE) cable providing high-speed links and multiple landing points from France through to (eventually) South Africa. In Latin America, Orange now has 620 staff, with almost half providing customer support and operations/help desk services. In Asia-Pacific, Orange Business Services has established 12 Customer Solution Centers, providing interactive showcase facilities for mobile, cloud, contact center and UCaaS solutions. In addition to building a presence abroad, Orange is trying to develop its international revenues by leveraging synergies between its existing sales channels, and it has recognized that it needs to reconfigure its regional go-to-market strategies to become more profitable. Orange is also using internal digital transformation (better CRM tools, etc.) to improve sales and marketing performance. Customer Service and Support: Leader Exceptional customer care is part of the Orange Business Services mission statement, with its Customer Loyalty Index rising in recent years with its well-established ITIL best-practice support framework. Global coordination of central processes, along with local autonomy in regional support centers staffed by pre-sales and sales teams, delivers a standard portfolio with local customization with the help of local delivery partnerships. Third-party performance benchmarking of global VPN network providers published by Ocean82 (formerly Telemark) in May 2014 validated its success in customer satisfaction, rating it a best-in-class global service provider based on customer surveys with an Ocean82 index of 81 (while its nearest rival scored 71). This rating is based on Orange Business Services exceeding the excellent or outstanding benchmark in several major categories and outscoring competitors on the sum of the ratings for brand, service and network. Orange has increased the breadth of services available from the web for its customers, from quotation to change management, incident management, reporting and monitoring. The company enhanced its service management offers, better aligning them to ITIL V3 across the customer lifecycle, and service operations have experienced improved response times for incidents and problems based in part on increased digitalization (self-care and e-bonding) and the provision of configurable service features (metrics, notifications, SLAs). In 2013, Orange trained 800 staff on its new Orange W ay of Customer Culture, with a goal of ensuring an outstanding customer service experience. All service desks will be trained and certified by the end of Partnerships: Strong Orange Business Services believes it needs strong partnerships to succeed. It has numerous industry partnerships in place, including a long-term alliance with SITA in the air transportation vertical where SITA is re-selling its UC, data WAN and IT outsourcing in a worldwide agreement. Orange has technology partnerships with Cisco, Avaya, Juniper, Microsoft, Alcatel-Lucent, Riverbed, EMC and VMware, in addition to service delivery partnerships with integrators such as GFI and Accenture in France, as well as IBM and HP. In M2M, Orange is a member of the Global M2M Association (GMA), a joint initiative with Deutsche Telekom, TeliaSonera and Telecom Italia. The main objective of this association is to bring to market seamless, high-quality, international M2M connectivity services and to streamline the international deployment and management of M2M solutions. For MDM, Orange Business Services partnered in June 2013 with MobileIron to launch a new version of its Device Management Premium managed service. Orange Business Services also has partnerships with BT, AT&T and TSystems for mutual telepresence connectivity. Additional strategic partnerships are in place with Blue Coat, FreeMove, Ipanema, Polycom and Wipro. Orange s strategic partnership with China Telecom has improved access to services for Orange business customers in China and China Telecom s customers in Europe.
4 Perspective: Positive We are positive on Orange Business Services because of the coherence of its strategy structured around digital transformation, and because its performance metrics are moving in the right direction. Key assets in its arsenal make Orange Business Services appealing for new digital uses. As a network operator and service provider, it is present at billions of social and commercial transactions. With its secure, reliable connectivity and global resources including service centers and engineers, Orange is finding more and more ways to insert itself into customers changing business environments. While overall revenues declined by 2.7% in H1 2014, that is a solid improvement on the decrease of 4.9% during the previous comparable period. Areas identified as strategic priorities are all receiving investment, whether through internal research and development or external partnerships or acquisitions, and the interim results are very positive. IT and integration services grew by 5% in H1 2014, with double-digit increases for key sub-segments such as security, cloud and video conferencing. As with all telcos, traditional voice and data revenues continue to decline, but at a slower pace than in recent years. Data service volumes are actually increasing, and price pressures are easing, but revenues still fell by 4% in H Orange Business Services continues to invest in its network, demonstrating that there are still innovations to make in areas such as bandwidth, security and connecting different access types. We expect to see further progress in Business Together, M2M and CyberDefense as a result. Ratings Market Perspective Market Perception Momentum Vision Innovation Business Network and IT Services - Global Enterprise/MNC Collaboration and Communications Data Center and Cloud Services Positive Positive Positive Positive Moderate Positive Positive Positive Positive Positive Positive Moderate Positive Positive Mobility Positive Positive Positive Positive Moderate Network Access and VPN Positive Positive Positive Positive Moderate Security Positive Moderate Positive Positive Positive
5 Strengths and Weaknesses Strengths Orange Business Services presence and operations in over 220 countries and territories, and local language presence and support in 166 countries, is still difficult for competitors to match. Recent investments in regional operations in Latin America and the Middle East strengthen its ability to win with multinationals which are not headquartered in Europe or the U.S., a key growth segment for global business network and IT service providers, while the upgraded infrastructure in these regions will also help fill gaps for existing customers. Orange Business Services benefits from the deep pockets of Orange S.A. (the former France Telecom PTT and major European mobile operator), a top five global telecom service provider. Unlike smaller competitors, the company has the cash available to make significant investments both in-market and beyond, and enough scale to be patient while waiting for them to pay off. As with any business, new strategies are not always successful, but with Orange Business Services, it is not due to lack of capital investment. Network investment is currently about EUR 700 million per year. Orange Business Services is a leader in enterprise IP telephony and UC services with a focus on delivering complete IPT and UC solutions across the leading vendors Avaya, Cisco and Microsoft. It has a full UC portfolio of mobile and fixed voice; audio, video and web conferencing; and contact center services. On-net audio conferencing, in-bound call collection for contact centers and long distance SIP trunking are available in 109 countries, which makes Orange attractive for MNCs as a one-stop provider. In addition, Orange can deliver local voice services with full PSTN replacement in 18 countries today, primarily in W estern Europe. Orange Business Services leverages Orange s large European wireless footprint, enhanced by alliance partners that add European, U.S. and Asia-Pacific connectivity and services (e.g., FreeMove, AT&T and the Bridge Alliance). It has added significantly to its managed mobility services, with a focus on applications, mobile security, a wellarticulated set of mobility consulting engagement types and a more converged perspective on mobility in conjunction with UC, virtual desktop and video conferencing to extend fixed services to mobile workers. Orange is also differentiated in enterprise mobility due to its professional services strengths and complementary fixed offerings. Orange Business Services has strongly improved its position in cloud computing over the last three years, with its well-branded Flexible Computing portfolio gaining commercial traction both within and outside of France following the successful launches of Flexible Computing, Business Together as a Service (UCaaS) and Flexible Contact Center in 2012 as well as Flexible Computing Global in Across IaaS, SaaS and consulting, cloud services revenues grew by 18% in H Orange Business Services has proven to deliver very high levels of customer satisfaction, the basis of customer loyalty. It has achieved a World Class perceived performance rating from third-party industry benchmark studies, the result of its excellent global support infrastructure, featuring several competency centers, five global Major Service Centers that track service quality 24/7, and autonomous on-the-ground support leveraging centralized and globally coordinated processes in each country in which it operates.
6 Strengths and Weaknesses Weaknesses Orange Business Services is too reliant on legacy services revenue. Voice revenues accounted for 26% of H revenues, and mature data network services (VPN, broadband, broadcasting and mobile data) represented 46% of total annual revenues. In total, 72% of revenues are sliding towards loss. These legacy service lines are particularly vulnerable to low margins, commoditization and service substitution. The migration to new technologies continues to impact enterprise data products, with legacy data network revenues dropping another 4.1% in H and the new business areas not yet able to compensate for this shortfall. Despite strong growth in cloud, security services and video conferencing during the period, IP VPN accesses grew by just 1%. The large U.S. market remains a weak spot for Orange Business Services compared to other global players and, obviously, U.S. incumbents. The competition in the North American market is very tough, with many foreignbased carriers including BT Global Services, NTT, Global Cloud Xchange (formerly Reliance Globalcom) and others also fighting for share. Orange does not have the local infrastructure of the incumbents nor the high number of legacy relationships with U.S.-based multinationals that BT enjoys. Orange has partially addressed this through a partnership with AT&T for provision of access infrastructure, and early in 2014, it rolled out additional satellite capacity in both North and South America. As IT services and telecommunications deals merge, Orange Business Services may need a stronger global ITSP partnership than the present arrangements it has with Accenture, IBM and HP. Global system integrators have customer portfolios chock full of multinationals looking for the best way to migrate their infrastructures to the cloud, and they can serve as a vibrant channel for Orange Business Services to reach them.m2m and CyberDefense as a result. Recommended Actions Recommended Vendor Actions The time is right for Orange Business Services to capitalize on its strategy to enable application intermediation in response to unyielding enterprise user demand for BY OD. It can point to its long-term investment in VDI (since its 2008 acquisition of Neocles). Its Flexible W orkspace offering is directly integrated into business information systems providing simple and fast delivery of a virtual workspace to each user customized to their needs and securely accessible from any device. To attempt to win new accounts in the U.S., Orange can highlight its high levels of customer satisfaction and its global reach, including its growing strength in Latin America, where many U.S. multinationals have strategic operations. It can highlight Flexible Computing Global IaaS service which is now available from in-region data centers, as well as its partnership with AT&T for provision of access infrastructure. Orange Business Services should explore how it can define an official data center strategy and/or come to market with a few primary partner(s) in Latin America, where the company can tout VPN Galerie support and onestop managed sourcing of colocation, data center management and/or cloud compute and hosting services. The company s comprehensive W AN presence region-wide makes its lack of one or more owned data centers in the region seem out of place. Orange Business Services can highlight the depth of its investment in business services innovation, with a dedicated team of 500 engineers working on new solutions. In 2013, it introduced more than a dozen service enhancements, and in 2014, it has added Salesforce.com to its Secured Cloud Services Hub in its Business VPN Galerie, upped its game in vertical healthcare solutions and advanced its security services portfolio through internal development, partnering and a key acquisition.
7 Recommended Actions Recommended Competitor Actions Global voice and data providers, such as Level 3, Telstra International and Tata Communications, should point out that today s next-generation IP, Ethernet networks and W AN virtualization abound throughout the world -- giving far greater choice and possibilities for higher performance, more attractive pricing, and faster provisioning and efficiencies compared to Orange Business Services legacy platforms that are still in use in many locations. BT Global Services can challenge Orange on its core claim to providing the best global coverage. Apart from BT s stronger position in dedicated banking services with Radianz, and its strong supply-chain support capabilities, BT can emphasize its wider partnerships with regional IT SPs. For example, MDCLFrontline, the preferred service provider for BT in China, has been joined by isoftstone to leverage each other s strengths and collaborate on strategic initiatives such as smart city, healthcare, Internet of Things and cloud computing in China. AT&T can emphasize its mega-contract delivery capability with the IBM partnership. Additionally, AT&T can highlight a very solid track record in serving APAC-based MNCs, as well as point to its Ethernet VPLS (OPT-E-W AN) service, as differentiators against Orange Business Services. T-Systems can point to its advanced efforts in SaaS as differentiators against Orange, which limits its cloud application portfolio to core business apps such as UCC. T-Systems has been hosting missioncritical apps including SAP in the cloud for nearly 10 years, and it recently consolidated several generations of cloud services onto a simpler and more cost-effective single technical platform. In IaaS and PaaS, its capabilities are also more mature, and its recent Cloud Broker initiative puts it ahead of key rivals in the trend toward services integration. Verizon can point to its dedicated focus on cloud and managed services bolstered by its fully absorbed Terremark unit and next-generation deployment of a new global platform. Verizon can also point to its strong global Ethernet access capabilities, its in-house network security capabilities and its relative strength in Latin America as differentiators relative to Orange Business Services. Recommended End-User/Customer Actions Enterprise customers looking for cloud-delivered global unified communications should evaluate Orange Business Services suite of UCC proposals, because the carrier has both solid Microsoft-centric 365 services and Cisco HCS suites on offer. Business Together is a competitive solution in comparison to other offerings in the market, and the carrier has initiated a unique global joint venture with SITA to provide globally consistent UC services with under 100ms response time, which makes it very interesting for companies virtualizing their desktops. Enterprises which have so far passed on evaluating Orange Business Services cloud computing services due to a limited data center footprint should take another look at service availability in their region. The Flexible Computing portfolio has matured and is now hosted on three continents, improving latency significantly in Southeast Asia and Australia, the U.S. and Germany. For rising-star U.S.-based MNCs and global MNCs in the Asia-Pacific region with extensive global MPLS needs, Orange Business Services represents one of a handful of carriers with a direct global on-the-ground presence and global reach. If the customer needs a great deal of international connectivity and high-touch network integration, managed services and professional services, Orange Business Services ability ranks with the likes of AT&T, Verizon Enterprise Solutions and BT Global Services; in terms of reach, it outranks these competitors in some networks and services.
8 Fast Facts Company Description Company Name Company Type Headquarters Public / Private Revenue Primary Markets Employees Target Customers Key Customers Sales Structure Service Lines Orange Business Services Orange Business Services is the commercial brand of the enterprise activities of the former France Telecom Group, which officially changed its name to Orange S.A. in July Paris, France Public - FTE Orange S.A. had revenues of EUR 19.6 billion in H1 2014, down 3.6% year on year on a comparable basis. The Enterprise business segment had revenues of billion euros, a decrease of 2.7%. The decline is however limited to legacy network services. Overall EBITDA was flat for Orange S.A. over H Local support for enterprise customers across 166 countries in W estern Europe, Eastern Europe, the Middle East/Africa, Asia-Pacific, Latin America, North America Orange Business Services has 26,000 employees with a local presence in 166 countries. It has sales offices in more than 30 countries, and its professional/technical workforce includes 3,406 people in five major service centers, 650 consultants, 1,000 security experts, over 900 customer service managers, between 700 and 800 project managers, and 1,500 field engineers dispersed across 115 countries. Global: Large enterprises, MNCs; France: SMEs 50% of the Fortune 100 in Europe, including Heineken, Tiens, AkzoNobel, DSM, Sorin, Eryma, Belgian Foreign Affairs, Sagemcom, Albany International, Siemens, Merck Direct sales force of about 900 people worldwide. 2,400 enterprise services sales people are responsible for selling managed global MPLS. Access, connectivity, bandwidth, transport, voice and IP telephony, wireless data & voice, conferencing, telepresence, UC, IT outsourcing, security, data center and cloud services, professional services.
9 Fast Facts Network Description Geographic Network Coverage Fixed / Wireline Network Mobile / Wireless Network Network Upgrades or Enhancements Expansion or Upgrade Plans Network Operation Center (NOC) Data Centers Support Centers 220 countries and territories MPLS-based IP network direct reach to MPLS PoPs in 900+ cities and in 192 countries. Partnerships (NNI, Ethernet, xdsl) to extend coverage. Core includes Cisco 12000, 7600, and series, and Nortel. Investments ongoing to upgrade with Cisco 7600 routers and Edge Service Routers. All seven European Orange countries Belgium, France, Poland, the UK, Spain, Romania, and Slovenia offer near 100%, or total, population coverage of GPRS and GSM 900/ G/ UMTS, EDGE and HSDPA are still emerging. 3G/3G+ is now available in 17 countries and investments are underway in EMEA for LTE rollout through introduction of LTE-ready equipment. Orange has now deployed 4G services in all its European countries, with 4G services for enterprise customers launched in France and in the UK in Orange also has strong W ifi coverage within its footprint and also leverages the ipass partnership for global customers. Orange Business Services partners with MobileIron for mobile device management for global enterprises. The service leverages a cloud model, with management across any network and all smartphone OSs, and provides Security (device plus VPN to data center), Managed , Mobility Application Management, and Mobile VoIP. For the last several years, Orange has spent around EUR 700 million on networkinvestment. Its goal is to offer seamless IP global reach to all edge PoPs including all services (IP VPN, Internet, Ethernet, IEL) to be natively offered in all PoPs (no more indirect aggregation layer). Over 130 additional network sites were equipped this way in 2013, resulting in massive simplification of network and service operation and enabling decommissioning of legacy network services and equipment. Orange plans 40% 4G coverage by the end of 2014 and 80% by EUR 2 billion in FTTH investments through 2015 have started in 229 cities. In the core, Orange performed the world s first live trial for 400G wavelengths in February 2013 and is deploying ultra high capacity Cisco CRS-10 (100 Tbps switching capability) in Q G international roaming (Diameter routing function) was implemented between Orange countries in Q and the company has a wholesale commercial offer ready. Orange Business Services is also investing in CDN infrastructure using Akamai Technologies. Five follow-the-sun Major Service Centers in Cairo (Egypt), Delhi (India), Mauritius, France and Rio (Brazil). Eight Security Operation Centers (SOCs) and one CyberSOC. France, the UK, the US, Singapore and Australia (including PoPs) The 7,700 employee global support organization includes 1,420 employees in customer support, 1,000 field engineers, 900 service managers, and 650 IT service professionals. The Customized Infrastructure Care 2.0 solution provides a range of infrastructure monitoring, control and support capabilities across a multi-vendor, multi-technology ICT environment. Enterprise customers can monitor, control and support their entire infrastructure through a single cloud-based dashboard based on a platform based on technology from ServiceNow, a pioneer in offering IT management software as a service.
10 Fast Facts Select Customer Wins Date Customer Commentary June 2014 Oetiker Group WAN and embedded security services for provider of clamping and connection solutions in Switzerland. The Orange network will connect 1,200 Oetiker employees in 21 countries in Europe, the Americas and Asia. Orange Business Services is providing a web protection suite with malware scanning and Zscaler. June 2014 Accor SharePoint-based internal social network and portal serving 170,000 employees in 3,600 hotels worldwide, plus partners. May 2014 Dacom Communications infrastructure and managed machine-to-machine (M2M) connectivity services. The managed M2M solution will enable Dacom to connect tens of thousands of devices for its agricultural customers in more than 30 countries around the globe. Features include seamless SIM card ordering, activation and tracking through a dedicated portal; one price per SIM card regardless of location; and scalable connectivity reaching 220 countries and territories. April 2014 Haier Three-year contract with Haier in China to implement and manage Flexible Computing Premium managed IaaS. The initial deployment will allow Haier s headquarters in China to connect with its after-sale service center in India over a cloud-based platform. April 2014 Aurecon Five-year deal to transform the company s global communications infrastructure through a fully managed, secure network solution and IT services. Orange will redesign, consolidate and manage Aurecon s network infrastructure and deploy a high-speed global wide area network connecting 80 sites. The Orange solution comprises an MPLS backbone with Internet connectivity, cloudbased secure gateways and application performance optimization connecting more than 7,500 users across Asia-Pacific, Africa and the Middle East. It will also provide a fully managed, integrated and optimized network solution that allows prioritization of business-critical applications.
11 Fast Facts Key Partnerships and Alliances Partnerships Saudi Business Machines MobileIron T-Systems FreeMove Alliance Deutsche Telekom Accenture SITA Description New delivery partner in Saudi Arabia announced in 2013 bolsters investment in the Middle East. Orange Business Services and MobileIron partnered in 2013 to launch a new version of Device Management Premium managed service, a smartphone and tablet management system for fleets of more than 300 devices which uses MobileIron s technologies and is available on a worldwide basis. A new interprovider agreement in 2013 for Corporate Video services will allow customers who use T-Systems Corporate Video Exchange Services to meet live with customers of Orange s Telepresence Community via video conference. Mobile alliance between TeliaSonera, TIM, T-Mobile and Orange. Since 2003, FreeMove has strived to deliver a suite of products and solutions that work together seamlessly for business customers. Deutsche Telekom and Orange have agreed upon the following set of potential cooperation fields: Radio access network sharing in Europe; Improving WiFi user experience while roaming; Equipment standardization; Machine-to-machine (M2M) standards and quality of service for cross-border services; New growth business development of cross border e-health services & connected cars technology. Mobile, fixed and IP solutions jointly delivered, including professional, managed and outsourced services and consulting. This is a long-standing relationship and heritage with the former Equant spun out of the SITA consortium. In June 2011, SITA and Orange announced a global data center partnership to provide UC services, and SITA is re-selling Orange Business Services data WAN and IT outsourcing in a worldwide agreement. SITA has no infrastructure of its own and relies on Orange Business Services for connectivity. Key Mergers, Acquisitions, and Divestments Date January 2014 September 2013 December 2012 February 2012 Description Orange Business Services acquired French security specialist Atheos and its 130 workers, rebranding at least part of its security business as Orange CyberDefense. Atheos brings strong expertise in developing access control and data loss prevention policies for large French enterprises and government agencies. Its enterprise clients benefit from advanced identification of security breaches and vulnerabilities, the detection and analysis of lownoise attack signals, and on-site crisis management. Orange Business Services acquired consulting firm InovenAltenor, which is focused on digital transformation. InovenAltenor was founded in 2005, has 60 employees, and is a key French firm in digital transformation, cross-channel customer relations and IT transformation program management. InovenAltenor will join the subsidiary Orange Consulting, which serves French and other companies with digital transformation, including digital application strategies, innovative business models, customer experience, cloud migration, security and change management. Created in 2009, Orange Consulting has 200 consultants working with start-ups, SMEs, large corporations and government agencies. Orange acquired Simyo from KPN. Simyo is an MVNO in Spain with 380,000 customers. Orange, with its partner Mid Europa Partners, sold Orange Austria to Hutchison 3G Austria. France Telecom-Orange currently holds a 35% stake in Orange Austria. The agreement implies an enterprise value of approximately EUR 1.3 billion for Orange Austria and is expected to provide France Telecom-Orange with cash proceeds of around EUR 70 million for its equity stake.
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