Axel Springer Media Impact Integrated advertising sales. Peter Würtenberger, Chief Marketing Officer Capital Markets Day, December 10, 2010, Berlin

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Axel Springer Media Impact Integrated advertising sales. Peter Würtenberger, Chief Marketing Officer Capital Markets Day, December 10, 2010, Berlin"

Transcription

1 Axel Springer Media Impact Integrated advertising sales Peter Würtenberger, Chief Marketing Officer Capital Markets Day, December 10, 2010, Berlin

2 Agenda 1 Market share growth in times of economic crisis 2 Ad sales strategy in line with corporate strategy 3 The future: Online and mobile growth 2 Dec. 10, 2010 Axel Springer Media Impact - Integrated advertising sales

3 Agenda 1 Market share growth in times of economic crisis 2 Ad sales strategy in line with corporate strategy 3 The future: Online and mobile growth 3 Dec. 10, 2010 Axel Springer Media Impact - Integrated advertising sales

4 Market share growth during economic crisis Gross advertising revenues (in %) +3.9 pp M/08 9M/09 9M/ pp +0.1 pp pp pp pp Axel Springer Bauer Burda Gruner+Jahr DuMont IQ Media Basis: Leading German print marketers. Source: Nielsen Media Research, Newspapers and magazines without classifieds and media ads. 4 Dec. 10, 2010 Axel Springer Media Impact - Integrated advertising sales

5 Successful price increases at Axel Springer BILD Germany (full page) BILD.de Wallpaper Homepage (day) DIE WELT / WELT KOMPAKT (full page) 2010: % 2010: % 2010: % 2009: : % 2009: : % 2009: : % 5 Dec. 10, 2010 Axel Springer Media Impact - Integrated advertising sales

6 Agenda 1 Market share growth in times of economic crisis 2 Ad sales strategy in line with corporate strategy 3 The future: Online and mobile growth 6 Dec. 10, 2010 Axel Springer Media Impact - Integrated advertising sales

7 Our strategy focuses on our core competencies 1 Leadership in Germany Strengthen and expand leading market position Strong brands drive high media reach and advertising revenues Core Competencies 2 International expansion 3 Digital transformation Replicating the German model internationally JV with Ringier in CEE Existing brands extended online Business model enhanced in digital world 7 Dec. 10, 2010 Axel Springer Media Impact - Integrated advertising sales

8 Crossmedia-Campaigns: 100th flight of Volks products 1 Leadership in Germany Partner: Dairy Alois Müller Campaign period: , six weeks Publications: BILD, BILD am SONNTAG, BILD der FRAU, BILD.de Campaign: Three products: Volks rice pudding, Volks milk & Volks yoghurt 8 Dec. 10, 2010 Axel Springer Media Impact - Integrated advertising sales

9 Franz Beckenbauer Kaiser card 1 Leadership in Germany Partners: Vodafone, Deutsche Post, C&A, Erdinger Weissbräu, Karstadt Sports, Adidas Campaign period: , 13 weeks Publications: BILD, BILD am SONNTAG, Sport BILD, BILD.de, BILD mobil, BILD der Frau, TV Digital, Computer BILD, Auto BILD, Hörzu, B.Z. Campaign: Free of charge customer card, that granted discounts and free products at partner stores and daily raffles Success: Six well-known partners, around 3.7m cards in circulation, overall very positive feedback 9 Dec. 10, 2010 Axel Springer Media Impact - Integrated advertising sales

10 Axel Springer s FMCG revenues are steadily increasing 1 Leadership in Germany Development FMCG revenues BILD/BamS +45% +10% 9M/08 9M/09 9M/10 Source: Company data. 10 Dec. 10, 2010 Axel Springer Media Impact - Integrated advertising sales

11 Successful start of Ringier Axel Springer Media joint venture in CEE 2 International expansion No. 1 tabloid: Blesk (Ringier) Reach: 1.5m No. 1 tabloid: Nový Čas (Ringier) Reach: 1.2m No. 1 tabloid: Blic (Ringier) Reach: 0.8m Czech Republic Axel Springer Presence Ringier Presence Poland Slovakia Hungary Serbia No. 1 tabloid: FAKT (Axel Springer) Reach: 4.7m No. 1 tabloid: Blikk (Ringier) Reach: 1.1m 5 market leading mass market brands with strong digitiziation potential >100 print titles and > 70 online offerings 50% economic ownership with 100% consolidation for Axel Springer Consolidation of all JV countries except Hungary since July ) Common goal: Growth and digitization 1) Approval from the Hungarian merger control authority in Q1/11 expected 11 Dec. 10, 2010 Axel Springer Media Impact - Integrated advertising sales

12 2 International expansion Market leadership with tabloid daily and women s weekly in five CEE markets CZ SK SER HU PL Tabloid daily Market position Media reach No. 1 No.1 No. 1 No. 1 No million CZ SK SER HU PL Women s weekly Blesk pro Ženy Blic Žena Nový Čas pre ženy Kiskegyed Market position Media reach No. 1 No. 1 No. 1 No million 12 Dec. 10, 2010 Axel Springer Media Impact - Integrated advertising sales

13 Axel Springer s global opportunities for advertisers: One Stop Shopping One personal contact for all media enquiries at ASMI International Sales for agencies and advertisers. Goal: Simplify the planning and buying of multi-market campaigns across all divisions and all countries within Axel Springer AG 2 International expansion Media-Planning Media-Buying Invoicing Individual countries or combination of a number of countries Mass market or premium audiences available Print + Online Creation and implementation of an international partnership Maximum benefit for advertising customers (eg. Global Deal) Creative concepts from a central hub International creativity (incl. Germany): Tailored concepts such as advertorials, supplements, Volks product, Family product etc. Pan-Regional Media kits Country-Specific Know-How 13 Dec. 10, 2010 Axel Springer Media Impact - Integrated advertising sales

14 Axel Springer Media Impact: Positioning and potential 3 Digital transformation Relevance Reach-orientated Stars 7/1 UIM IM ToFo Convergence Axel Springer Media Impact QC Repositioning desired AOL Relevance Quality-orientated Quality AS Bauer FAZ IQ Quality 14 Dec. 10, 2010 Axel Springer Media Impact - Integrated advertising sales

15 Performance activities lead to accelerated growth Growth key factors Digital transformation Performance - normal -Post View - Retargeting 1. Ad is displayed to user 2. If user clicks on ad ad is performing 3. Publisher is paid either by clicks or ecpm 1. Ad is displayed to user but user does not click on it 2. System tracks user further and sees if and where user clicks on ad later 1. User shows interest in certain product 2. User leaves webpage without buying product 3. System remembers user and displays product ad at next internet visits Ad performance is trackable!! +54% Revenue growth from e 15 Dec. 10, 2010 Axel Springer Media Impact - Integrated advertising sales

16 Agenda 1 Market share growth in times of economic crisis 2 Ad sales strategy in line with corporate strategy 3 The future: Online and mobile growth 16 Dec. 10, 2010 Axel Springer Media Impact - Integrated advertising sales

17 Predictive behavioral targeting: Highly efficient focus on target-groups Online online Behavior behavior + Market / market Research research Data Initiation at Axel Springer Objective Future potential gender: female reveal Reveal PBT-profiles and affinity for socio demographic target groups since quarter IV 2009 sports product interests since February 2010 affinity for E- commerce age: years affinityfpr for FMCG-products Online-Shopper online-shopper reduce fluctuation and lift average revenue reads books Household household household income > household size: > 4 persons Personen affinity for cell-phones enable to show ads accordingly optimized income pricing, integration of Predictive Behavioral Targeting in > >2.000 Crossmedia, continuous development of unique ASMI Prective Behavioral Targeting products student (income: > ) age: affinity for cars likes music 17 Dec. 10, 2010 Axel Springer Media Impact - Integrated advertising sales

18 Optimized advertising appeal and reduced fluctuation by predictive behavioral targeting Initiation at Axel Springer Socio demographic target groups since quarter Q4/2009 Product interests since February 2010 Objective Reduce fluctuation and lift average revenue Future potential Optimized pricing, integration of predictive behavioral targeting in crossmedia, continuous development of unique ASMI predictive behavioral targeting products 18 Dec. 10, 2010 Axel Springer Media Impact - Integrated advertising sales

19 Video advertising enhancement of Axel Springer s crossmedia competence Pre-Roll Ad Skyscraper 19 Dec. 10, 2010 Axel Springer Media Impact - Integrated advertising sales

20 Video advertising enhancement of Axel Springer s crossmedia competence Objective Commercialization of Axel Springer video content Reinforcement of first commercialization, initiation of secondary commercialization Future potential High attention and emotional advertising appeal Generation of more own video content Predictive behavioral targeting for video ads, new special ad formats, strengthening ASMI contribution 20 Dec. 10, 2010 Axel Springer Media Impact - Integrated advertising sales

21 Mobile advertising reaching the customers anywhere and anytime In 2014 number of mobile internet users will outrange number of desktop users worldwide. 1) Continuous boost of surfers intensive usage of the mobile internet. 2) Strengthening specific mobile sales capacities and all sales managers know-how in mobile will perfect crossmedia expertise of Axel Springer. Empowerment of offering a complete value-added chain in mobile to win first timers By continuing ability to offer exclusive special advertising forms assuring advertisers first mover -budgets. Attracting inquiries of retailers for Point of Sale-marketing by offering geologic targeted advertisement 1) Source: Study Morgan Stanley: Internet Trends, April 12 th ) Source: Study Mediascope Europe 2009 der European Interactive Advertising Association (EIAA) March 3rd, Dec. 10, 2010 Axel Springer Media Impact - Integrated advertising sales

22 Axel Springer ad sales best positioned for future developments Print Online Mobile FMCG initiative Internationalization Pricing initiative Performance Targeting Video advertising App advertising Mobile devices advertising Geologic targeted advertising 22 Dec. 10, 2010 Axel Springer Media Impact - Integrated advertising sales

Advertising with Axel Springer One face to the customer with Germany's leading media brands

Advertising with Axel Springer One face to the customer with Germany's leading media brands Advertising with Axel Springer One face to the customer with Germany's leading media brands Peter Würtenberger, Chief Marketing Officer Berlin, Agenda 1 Unique size and the power of all titles. 2 At eye-level

More information

Trends and potentials in advertising. Peter Würtenberger, Chief Marketing Officer Axel Springer Capital Markets Day, December 11, 2013, Berlin

Trends and potentials in advertising. Peter Würtenberger, Chief Marketing Officer Axel Springer Capital Markets Day, December 11, 2013, Berlin Trends and potentials in advertising Peter Würtenberger, Chief Marketing Officer Axel Springer Capital Markets Day, December 11, 2013, Berlin Agenda 1. Experiences and learnings from the Silicon Valley

More information

German Investment Seminar 2011 January 10-12, 2011. Claudia Thomé, Head of IR

German Investment Seminar 2011 January 10-12, 2011. Claudia Thomé, Head of IR German Investment Seminar 2011 January 10-12, 2011 Claudia Thomé, Head of IR Disclaimer This document, which has been issued by Axel Springer Aktiengesellschaft (the "Company"), comprises the written materials/slides

More information

BILD From a daily paper to the daily companion in everyone s life Capital Markets Day Berlin, December 11, 2013

BILD From a daily paper to the daily companion in everyone s life Capital Markets Day Berlin, December 11, 2013 BILD From a daily paper to the daily companion in everyone s life Capital Markets Day Berlin, December 11, 2013 Dr Andreas Wiele, President BILD Group & Magazines Donata Hopfen, Managing Director BILD

More information

WELT GROUP. A premium print brand diversifying to a crossmedia brand. Capital Markets Day 17. September

WELT GROUP. A premium print brand diversifying to a crossmedia brand. Capital Markets Day 17. September WELT GROUP A premium print brand diversifying to a crossmedia brand Capital Markets Day 17. September Peter Würtenberger WELT GRUPPE / BERLINER MORGENPOST, Axel Springer AG One of the most valuable media

More information

Internationalization Value creation through acquisition and consolidation Switzerland as a case study

Internationalization Value creation through acquisition and consolidation Switzerland as a case study Internationalization Value creation through acquisition and consolidation Switzerland as a case study Ralph Büchi, President Axel Springer International & CEO Axel Springer Switzerland Berlin, International

More information

Advertising on TV SPIELFILM Online Display

Advertising on TV SPIELFILM Online Display Advertising on TV SPIELFILM Online Display TV SPIELFILM Online the portal for television TV SPIELFILM Online is the personal guide to the TV program on the Internet offers information on all aspects of

More information

Quarterly Financial Report. as of September 30, 2012

Quarterly Financial Report. as of September 30, 2012 12 Quarterly Financial Report as of September 30, 2012 Group Key Figures Quarterly Financial Report as of September 30, 2012 Axel Springer AG 2 3rd Quarter 9 Months millions Q3/2012 Q3/2011 Change 9M/2012

More information

Contents. 73 Report of the Supervisory Board. 2 Foreword

Contents. 73 Report of the Supervisory Board. 2 Foreword 12 Annual Report Contents 2 Foreword 73 Report of the Supervisory Board 4 Executive Board 6 The Axel Springer share 8 Combined Management Report 10 Business and framework conditions 27 Financial performance,

More information

ES Results June 2012

ES Results June 2012 ES Results June 2012 Presentation Agenda 1. Introduction Background Coverage and Methodology 2. Main Findings The Media Evolution Internet everywhere by any means Media multi tasking means more active

More information

CHIP Digital GmbH CHIP TV CHIP TV. m.chip.de + CHIP Online App. Tablet Edition. CHIP.de

CHIP Digital GmbH CHIP TV CHIP TV. m.chip.de + CHIP Online App. Tablet Edition. CHIP.de MEDIA DATA THE GUIDE FOR THE DIGITAL GENERATION CHIP Online Mastertemplate deutsch CHIP Digital GmbH 2 CHIP Digital GmbH - The Guide for the Digital Generation Special interest publisher of computer, communications

More information

by nugg.ad Europe s Audience Experts

by nugg.ad Europe s Audience Experts by nugg.ad Europe s Audience Experts SMART AUDIENCE PLATFORM TM by nugg.ad Europe s Audience Experts The nugg.ad Smart Audience Platform TM offers cutting edge real-time technology for multichannel audience

More information

Broadening the Scope and Building on Market Leadership in Digital

Broadening the Scope and Building on Market Leadership in Digital Broadening the Scope and Building on Market Leadership in Digital Capital Markets Day Berlin, December 11, 2013 Dr Jens Müffelmann, Head of Electronic Media AGENDA 1 Overview Digital Media 2 Broadening

More information

Alison Fennah, VP Research & Marketing IAB Europe. IAB Hungary Research Day - Budapest 15 th June @IABEurope

Alison Fennah, VP Research & Marketing IAB Europe. IAB Hungary Research Day - Budapest 15 th June @IABEurope Alison Fennah, VP Research & Marketing IAB IAB Hungary Research Day - Budapest 15 th June @IAB Presentation Agenda 1. Introduction Background Coverage and Methodology 2. Main Findings The Media Evolution

More information

media information 2015

media information 2015 media information 2015 Overview Mediadrive is a specialist online media company targeting golfers across Europe's leading golf websites We provide advertisers with a route to over 3 million users across

More information

Speeches on the occasion of Annual Results Press Conference Axel Springer AG

Speeches on the occasion of Annual Results Press Conference Axel Springer AG Speeches on the occasion of Annual Results Press Conference Axel Springer AG Dr. Mathias Döpfner Chairman and Chief Executive Officer Lothar Lanz Chief Operating Officer and Chief Financial Officer März

More information

GfK Crossmedia Link, Unlocking new insights

GfK Crossmedia Link, Unlocking new insights GfK Crossmedia Link, Unlocking new insights Helsinki, February 5 th 2015 GfK 2015 Intro GfK Crossmedia Link Helsinki, February 5 th, 2015 1 Changing Consumer Behaviour GfK 2015 Intro GfK Crossmedia Link

More information

Advertising on BUNTE Display

Advertising on BUNTE Display Advertising on BUNTE Display BUNTE Europe s largest people magazine on mobile phones BUNTE mobile website for women, reaching a large audience users are provided with news and stories from the world of

More information

European Consumers Myths or Reality? Bulletin

European Consumers Myths or Reality? Bulletin European Consumers Myths or Reality? Bulletin June 2013 @IABEurope #Mediascope IAB Europe Research Introduction As part of its research remit, IAB Europe conducts Mediascope Europe, widely recognised as

More information

Quarterly Financial Report

Quarterly Financial Report Quarterly Financial Report as of March 31, 2011 Group Key Figures Quarterly Financial Report as of March 31, 2011 Axel Springer AG 2 in millions Q1/2011 Q1/2010 Change Group Total revenues 736.7 663.7

More information

Online Media Kit 2014-FCC_OnlineMediaKit 12/4/2014 8:56 AM Page 1 nline Odvertising A

Online Media Kit 2014-FCC_OnlineMediaKit 12/4/2014 8:56 AM Page 1 nline Odvertising A Online Advertising The Network Forum Communications Company online advertising network includes 46 websites across Minnesota, Wisconsin, North Dakota, and South Dakota. Our entire network reaches 2+ Million

More information

Pan-European Launch Presentation Summary

Pan-European Launch Presentation Summary Pan-European Launch Presentation Summary May 2012 Presentation Agenda 1. Introduction Background Coverage and Methodology 2. Findings The Media Evolution Internet everywhere by any means Media multi-tasking

More information

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...

More information

ikiosk The heart of Axel Springer's paid content strategy Capital Markets Day - Berlin, December 9, 2011 Georg Konjovic, Director Premium Content

ikiosk The heart of Axel Springer's paid content strategy Capital Markets Day - Berlin, December 9, 2011 Georg Konjovic, Director Premium Content ikiosk The heart of Axel Springer's paid content strategy Capital Markets Day - Berlin, December 9, 2011 Georg Konjovic, Director Premium Content Paradigm shift Monetization of digital content works Smartphone

More information

A leading player in the German price comparison market

A leading player in the German price comparison market A leading player in the German price comparison market 1 Corporate facts Introduction Founded in May 2000 Mgmt. by founders: Dr. A. von Sonntag, C. Habermehl & M. Sinner Axel Springer AG majority shareholder

More information

Hoofdstuk: 3 Portfolio Radio en de invloed op de arbeidsmarkt

Hoofdstuk: 3 Portfolio Radio en de invloed op de arbeidsmarkt Hoofdstuk: 3 Portfolio Radio en de invloed op de arbeidsmarkt TMG Anytime - Anywhere With more than 250 titles, TMG reaches 9.6 mln people in the Netherlands 2.2 million unique visitors are reached with

More information

DATA DATA: THE CORNERSTONE OF DIGITAL ADVERTISING

DATA DATA: THE CORNERSTONE OF DIGITAL ADVERTISING DATA DATA: THE CORNERSTONE OF DIGITAL ADVERTISING Grzegorz Sławatyński / nugg.ad Director CEE EUROPE S AUDIENCE EXPERTS Europe s largest targeting platform Since 2010 nugg.ad is a company of Co-operation

More information

Hoofdstuk: 3 Portfolio. Radio en de invloed op de arbeidsmarkt

Hoofdstuk: 3 Portfolio. Radio en de invloed op de arbeidsmarkt Hoofdstuk: 3 Portfolio Radio en de invloed op de arbeidsmarkt TMG Anytime - Anywhere With more than 250 titles, TMG reaches 9.3 mln people in the Netherlands 2.22 million unique visitors are reached with

More information

Advertising on Mein schöner Garten Online Display

Advertising on Mein schöner Garten Online Display Advertising on Mein schöner Garten Online Display Mein schöner Garten Online the online guidebook for your garden Mein schöner Garten (i.e. My Beautiful Garden ) is the interactive online adviser, belonging

More information

Contents. 76 Report of the Supervisory Board. 4 Foreword

Contents. 76 Report of the Supervisory Board. 4 Foreword Annual Report 3 Contents 4 Foreword 76 Report of the Supervisory Board 6 Executive Board 8 The Axel Springer share 10 Combined Management Report 12 Fundamentals of the Axel Springer Group 22 Economic report

More information

The Online Media Diva Network Has over 10,000+ sites and delivers about 4 billion ad impressions daily.

The Online Media Diva Network Has over 10,000+ sites and delivers about 4 billion ad impressions daily. The Online Media Diva Network Has over 10,000+ sites and delivers about 4 billion ad impressions daily. Our network is mostly female and we reach women and household purchasers. We know your audience because

More information

Volume Rates. Display Frequency. Colour ADVERTISING RATES 2015. Discount Rates. The Power of the Times Colonist. The Times Colonist reaches Victoria:

Volume Rates. Display Frequency. Colour ADVERTISING RATES 2015. Discount Rates. The Power of the Times Colonist. The Times Colonist reaches Victoria: Effective January 1, The Power of the Times Colonist The Times Colonist has been Victoria s source of news and information for over 150 years. Our news gathering and reporting is 24/7. We deliver news

More information

Digitisation Strategy

Digitisation Strategy Digitisation Strategy CAPITAL MARKETS DAY Berlin, September 17, 2007 Dr. Jens Müffelmann Head of Electronic Media Digitisation alongside Axel Springer core competencies Market leadership Internationalization

More information

Using Online Video to Enhance the Reach and Performance of TV

Using Online Video to Enhance the Reach and Performance of TV WHITE PAPER: Dual-Platform Campaigns: Using Online Video to Enhance the Reach and Performance of TV JANUARY, 2012 EXECUTIVE SUMMARY Advertisers and agencies typically treat TV and online as separate parts

More information

www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011

www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011 www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011 Agenda 1. Introductions 2. Background Online Advertising & Measuring Effectiveness 3. Market Context Rapidly Changing

More information

Fleet Logistics and TÜV SÜD in strategic partnership

Fleet Logistics and TÜV SÜD in strategic partnership Press release Fleet Logistics and TÜV SÜD in strategic partnership to create major international fleet business Leading pan European fleet management specialist, Fleet Logistics, has announced a strategic

More information

BILD and WELT: Two successful Paid Content Strategies Capital Markets Day Berlin, December 10, 2014. Donata Hopfen, Publishing Director BILD Group

BILD and WELT: Two successful Paid Content Strategies Capital Markets Day Berlin, December 10, 2014. Donata Hopfen, Publishing Director BILD Group BILD and WELT: Two successful Paid Content Strategies Capital Markets Day Berlin, December 10, 2014 Donata Hopfen, Publishing Director BILD Group Paid content is key to Axel Springer s strategy Start of

More information

Ströer Out-of-Home Media AG: On Track for Growth. Cheuvreux German Corporate Conference Frankfurt January 17-19, 2011

Ströer Out-of-Home Media AG: On Track for Growth. Cheuvreux German Corporate Conference Frankfurt January 17-19, 2011 Ströer Out-of-Home Media AG: On Track for Growth Cheuvreux German Corporate Conference Frankfurt January 17-19, 2011 # 1 operator in underpenetrated and very attractive growth markets #1 in GERMANY Europe

More information

Certain statements in this presentation constitute forward looking statements within the meaning of the Private Securities Litigation Reform Act of

Certain statements in this presentation constitute forward looking statements within the meaning of the Private Securities Litigation Reform Act of November 2015 1 Forward Looking Statements Certain statements in this presentation constitute forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words

More information

IAB Europe AdEx Benchmark 2014. Daniel Knapp, IHS Eleni Marouli, IHS

IAB Europe AdEx Benchmark 2014. Daniel Knapp, IHS Eleni Marouli, IHS IAB Europe AdEx Benchmark 2014 Daniel Knapp, IHS Eleni Marouli, IHS About the study A meta analysis of online ad spend in Europe GROSS NET RATECARD Revenue Billed Revenue Billed No Agency commissions Campaigns

More information

The Hidden Power of Apps: Unlocking the Future of Marketing

The Hidden Power of Apps: Unlocking the Future of Marketing The Hidden Power of Apps: Unlocking the Future of Marketing Micah Adler CEO & Founder, Fiksu January 16, 2014 Who is Fiksu? 200 PEOPLE 3 CONTINENTS Cohesive Mobile App Marketing 800 CLIENTS 1800 APPS 2B+

More information

Monetizing tablets and smartphones with advertising

Monetizing tablets and smartphones with advertising WWW.MADS.COM Monetizing tablets and smartphones with advertising Jasper de Vreugt, Director of Sales 2010 MADS Inside Mobile Marketing 1 31 August 2010 Some words about us We enable seamless cooperation

More information

Premium Advertising Sweden UK France Germany

Premium Advertising Sweden UK France Germany Premium Advertising Sweden UK France Germany On behalf of Widespace 05.11.2015 Content Study design Management Summary Sample Results Total Sweden UK France Germany Contact 2 Study design Study characteristics

More information

Successful Programmatic Trading: Data!! lejo duivenvoorde country manager

Successful Programmatic Trading: Data!! lejo duivenvoorde country manager 1 Successful Programmatic Trading: Data!! lejo duivenvoorde country manager We were the first... Delta Projects Evolving technology for online advertising 2006 The 1st company in Sweden to execute a Retargeting

More information

Multicultural Traditional Media Usage (TV, Print, Radio) Sample Entry

Multicultural Traditional Media Usage (TV, Print, Radio) Sample Entry Multicultural Traditional Media Usage (TV, Print, Radio) Sample Entry Campaign Name State Farm I m Connected Campaign Client Name State Farm Agency Name intertrend Communications Campaign Partners N/A

More information

A COMPLETE CONSUMER MARKETING SOLUTION

A COMPLETE CONSUMER MARKETING SOLUTION A COMPLETE CONSUMER MARKETING SOLUTION Create a Positive Consumer Experience Think about all the different ways that your store brand makes an impression upon your customers, your channel partners, your

More information

Strategic Initiatives Retail Banking

Strategic Initiatives Retail Banking Strategic Initiatives Retail Banking Branch Sales Force Effectiveness Fund Management Market Growth Funds A Global Comparison Assets Under Management In bn Regional/Country Growth Rates 2004 2005 +6% AUM

More information

Mobile Marketing Survey Report Q1 2014

Mobile Marketing Survey Report Q1 2014 Mobile Marketing Survey Report Q1 2014 About RadiumOne What we do RadiumOne makes the cross-platform advertising connection through proprietary first party data, vast targeting capabilities and crosschannel

More information

english version a performance marketing network International Affiliate Marketing Network online & mobile

english version a performance marketing network International Affiliate Marketing Network online & mobile english version a performance marketing network International Affiliate Marketing Network online & mobile Your Partner for Digital Affiliate Marketing online and mobile Content Affiliate Marketing in the

More information

Telefónica O2 Czech Republic 2010 First Half Financial Results

Telefónica O2 Czech Republic 2010 First Half Financial Results Telefónica O2 Czech Republic 2010 First Half Financial Results July 28, 2010 Telefónica O2 Czech Republic, a.s. announces its unaudited financial results for the first half of 2010. These results are consolidated

More information

DPV Deutscher Pressevertrieb Direct Current trends in directmarketing Distripress 2010 Hamburg, September 27th

DPV Deutscher Pressevertrieb Direct Current trends in directmarketing Distripress 2010 Hamburg, September 27th DPV Deutscher Pressevertrieb Direct Current trends in directmarketing Distripress 2010 Hamburg, September 27th Agenda DPV / DPV Direct Current trends in direct marketing Current trends in directmarketing

More information

The Smart Shopper Snapshot. September 2015

The Smart Shopper Snapshot. September 2015 The Smart Shopper Snapshot September 2015 About the Consumer Barometer Introduction The Consumer Barometer is a free tool that delivers consumer insights to support planning and decision-making in a fast

More information

Ströer Out-of-Home Media AG Company Presentation Credit Agricole Cheuvreux S.A. German Corporate Conference 21 st and 22 nd of January 2013,

Ströer Out-of-Home Media AG Company Presentation Credit Agricole Cheuvreux S.A. German Corporate Conference 21 st and 22 nd of January 2013, Ströer Out-of-Home Media AG Company Presentation Credit Agricole Cheuvreux S.A. German Corporate Conference st and nd of January 0, Frankfurt Agenda. Change in market environment Update on corporate strategy

More information

Is All Data Created Equal?

Is All Data Created Equal? Is All Data Created Equal? A Comparison of First and Third-Party Data in Campaign Performance Is All Data Created Equal? Much of the data that digital marketers rely on to target their ideal prospects

More information

ADIDAS WOMEN S RUNNING: DIGTIAL MARKETING STRATEGY PROPOSAL

ADIDAS WOMEN S RUNNING: DIGTIAL MARKETING STRATEGY PROPOSAL ADIDAS WOMEN S RUNNING: DIGTIAL MARKETING STRATEGY PROPOSAL Introduction Adidas is a German corporation that manufactures athletic apparel and accessories, including shoes for various sports, swimwear,

More information

LET S TALK ABOUT DIGITAL RATES Q2

LET S TALK ABOUT DIGITAL RATES Q2 LET S TALK ABOUT DIGITAL RATES Q2 APRIL - JUNE 2016 In The Picture 1/2 HOMEPAGE PLUS PACKS see page 4 Site Placement Period Contacts Rate SPOTIFY HOMEPAGE PLUS Spotify Homepage Take Over 100% SOV Sticky

More information

Stop waiting for the year of mobile advertising. The new buying model will change the rules of the whole digital advertising game.

Stop waiting for the year of mobile advertising. The new buying model will change the rules of the whole digital advertising game. Stop waiting for the year of mobile advertising. The new buying model will change the rules of the whole digital advertising game. Orange Advertising Network global insights international network reach

More information

New Horizons Towards The Digital Turnaround

New Horizons Towards The Digital Turnaround State of the Media Industry New Horizons Towards The Digital Turnaround C O N F I D E N T I A L www.oliverwyman.com Introduction Looking Back Ongoing slight value growth, but still behind pre-crisis level

More information

2013 SIIA Strategic and Financial Conference New York, NY

2013 SIIA Strategic and Financial Conference New York, NY Since 1987 The Coming Shift in Digital Marketing: Always On CRM 2013 SIIA Strategic and Financial Conference New York, NY www.jegi.com June 21, 13, 2013 2012 Discussion Agenda M&A Heating Up in Marketing

More information

Ströer Out-of-Home Media AG: Building a unique digital platform Investor Presentation Cheuvreux German Corporate Conference Frankfurt, 16 18 January

Ströer Out-of-Home Media AG: Building a unique digital platform Investor Presentation Cheuvreux German Corporate Conference Frankfurt, 16 18 January 1 Ströer Out-of-Home Media AG: Building a unique digital platform Investor Presentation Cheuvreux German Corporate Conference Frankfurt, 16 18 January 2012 2 1990 Foundation of Ströer City Marketing GmbH

More information

TABLE OF CONTENTS. Germany Overview 24 Spain Overview 27 Portugal Overview 30 The Netherlands Overview 32 Czech Republic Overview 34 About WSI 35

TABLE OF CONTENTS. Germany Overview 24 Spain Overview 27 Portugal Overview 30 The Netherlands Overview 32 Czech Republic Overview 34 About WSI 35 TABLE OF CONTENTS Executive Summary 2 United Kingdom Internet Usage 3 Total Advertising 4 Digital Advertising 5 Display Advertising 7 Search and Social 8 Social Media 9 Mobile Marketing 11 Europe Total

More information

TABLE OF CONTENTS. Source of all statistics:

TABLE OF CONTENTS. Source of all statistics: TABLE OF CONTENTS Executive Summary 2 Mobile Phone Users 3 Mobile Web Browsing 4 New Media Channels 5 Importance of Mobile 6 Advertising Spending 7 Location-Based Services 9 Location-Based Ads 10 Mobile

More information

Ströer Out-of-Home Media AG: On Track for Growth

Ströer Out-of-Home Media AG: On Track for Growth Ströer Out-of-Home Media AG: On Track for Growth Berenberg Bank European Conference London December 1-3, 2010 # 1 operator in underpenetrated and very attractive growth markets #1 in GERMANY Europe s largest

More information

We offer what matters quality and experience

We offer what matters quality and experience Marketing Proposal AGENDA ABOUT US WHO WE ARE WHY CHOOSE US We offer what matters quality and experience MEDIA STRATEGY REPORTING 2 WHO WE ARE Bendrax, Ltd specialises in designing, implementing and promoting

More information

How to Make Lead Generation & Database Management Work in CEE

How to Make Lead Generation & Database Management Work in CEE How to Make Lead Generation & Database Management Work in CEE Your Direct Line to Customers in Central & Eastern Europe Contact Information: Andreas Sattlberger Ljubljana, 29. Nov 2007 Karadzicova 8/A,

More information

Do not underestimate the value of your data think proactively about how you collect it, manage it and how you use it.

Do not underestimate the value of your data think proactively about how you collect it, manage it and how you use it. What is CRM and do you need a CRM strategy? Where is our data and who has access to it? Creating a single customer view Do you communicate with your members, participants and spectators? What do you know

More information

Why have a mobile website

Why have a mobile website Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business

More information

MOBILE MEDIA KIT. Premium Mobile Display & Video Ad Solutions

MOBILE MEDIA KIT. Premium Mobile Display & Video Ad Solutions MOBILE MEDIA KIT Premium Mobile Display & Video Ad Solutions WHO WE ARE Blue Water Ads is one of the largest global providers of online and mobile display/video inventory that you've probably never heard

More information

Reaching the audience. Ströer enters the online advertising business Investor call, 17 December 2012

Reaching the audience. Ströer enters the online advertising business Investor call, 17 December 2012 1 Reaching the audience Ströer enters the online advertising business Investor call, 17 December 2012 Agenda Key beliefs: Premium formula: Plus points: Why Ströer is going online Technology + audience

More information

Integration options on XING Online and mobile Germany Austria Switzerland ( D-A-CH region) Last update: July 2015

Integration options on XING Online and mobile Germany Austria Switzerland ( D-A-CH region) Last update: July 2015 Integration options on XING Online and mobile Germany Austria Switzerland ( D-A-CH region) Last update: July 2015 www.xing.com Content Integration options on XING Page Standard ad formats and pricing...

More information

Chapter 17 Promotional Concepts and Strategies. Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion

Chapter 17 Promotional Concepts and Strategies. Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies Chapter 18 Visual Merchandising and Display Chapter 19 Advertising Chapter 20 Print Advertisements Chapter 17 Promotional Concepts and Strategies

More information

IAB Adex Benchmark 2012 Daniel Knapp, IHS Electronics & Media

IAB Adex Benchmark 2012 Daniel Knapp, IHS Electronics & Media IAB Adex Benchmark 2012 Daniel Knapp, IHS Electronics & Media ABOUT THE STUDY 2 3 A meta-analysis of online ad spend in Europe GROSS NET RATECARD Revenue Billed Revenue Billed No Agency commissions Campaigns

More information

SPONSORED CONTENT THE MARKETER S 2015 HOLIDAY FORECAST

SPONSORED CONTENT THE MARKETER S 2015 HOLIDAY FORECAST THE MARKETER S 2015 HOLIDAY FORECAST 2015 HOLIDAY FORECAST How Marketers Are Gearing Up Online and Offline The Black Friday-Cyber Monday weekend is the blockbuster sales period for marketers, not just

More information

Advertising on the Internet

Advertising on the Internet A Briefing by IAB Europe Advertising on the Internet A quick download for policy makers contents Page What is advertising on the Internet? What is advertising on the Internet? Page 2 Page 3 Page 3 Page

More information

Contents. 73 Report of the Supervisory Board. 2 Foreword

Contents. 73 Report of the Supervisory Board. 2 Foreword 12 Annual Report Contents 2 Foreword 73 Report of the Supervisory Board 4 Executive Board 6 The Axel Springer share 8 Combined Management Report 10 Business and framework conditions 27 Financial performance,

More information

Overview of AAA Auto Group N.V. AAA Auto Group N.V.

Overview of AAA Auto Group N.V. AAA Auto Group N.V. Overview of AAA Auto Group N.V. AAA Auto Group N.V. Privately owned company based in the Netherlands. We operate a network of used car centres throughout the Czech Republic, Slovakia, Russia and Hungary.

More information

Quarterly Financial Report

Quarterly Financial Report 5 Quarterly Financial Report as of March 31, 2015 Group Key Figures Continuing operations in millions Q1/2015 Q1/2014 Change yoy Group Total revenues 780.6 692.3 12.7 % Digital media revenues share 1)

More information

Native RecommendationAds Text/image recommendation ads in an editorial environment

Native RecommendationAds Text/image recommendation ads in an editorial environment Native RecommendationAds Text/image recommendation ads in an editorial environment ADVERTISEMENT More attention, more leads, more ROI plista can help you to achieve higher performance in comparison to

More information

Media Kit. Homepage Advertising. Advertise on Canada`s most popular job site and promote your message to a large and engaged audience.

Media Kit. Homepage Advertising. Advertise on Canada`s most popular job site and promote your message to a large and engaged audience. Media Kit Advertise on Canada`s most popular job site and promote your message to a large and engaged audience. 1.6 million unique visitors per month from across Canada, and over 220,000 unique French

More information

Study on comparison tools and third-party verification schemes

Study on comparison tools and third-party verification schemes Justice and Consumers Study on comparison tools and third-party verification schemes ECCG 25/03/2015 Julien Brugerolle JUST E6 Introduction Study objectives Explore consumer behavioural patterns in the

More information

BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments

BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments Executive Summary While TV remains a trusted mass market media with the broadest reach, video consumption on mobile devices

More information

Unprecedented Exposure January 2014

Unprecedented Exposure January 2014 Unprecedented Exposure January 2014 * * Mobile News App Page Views:10,802,154 * ipad App Page Views:1,940,225 Page Views: 4,099,363 * Page Views 34,318,508 Visits 9,946,681 Unique Visitors 7,629,425 Video

More information

Facebook Holiday Best Practices Guide

Facebook Holiday Best Practices Guide Facebook Holiday Best Practices Guide 1 facebook_holiday-guide.indd 1 8/5/2015 11:14:41 PM Contents Introduction 3 Your holiday prep checklist 4 Drive momentum before the holidays 8 Maximize sales during

More information

Cesare A. Massarenti

Cesare A. Massarenti Cesare A. Massarenti Digital Signage Content & Technology Strategies: la nuova frontiera della comunicazione multimediale pubblicitaria Milano, October 30th 2009 MEDIA and COMMUNICATION A WORLD IN TRANSITION

More information

Mobile App Marketing Strategies For 2014 And Beyond. Steve Bagdasarian VP of Business Development July 10, 2014

Mobile App Marketing Strategies For 2014 And Beyond. Steve Bagdasarian VP of Business Development July 10, 2014 Mobile App Marketing Strategies For 2014 And Beyond Steve Bagdasarian VP of Business Development July 10, 2014 About Fiksu 800 CLIENTS 2300 APPS 300% YEAR OVER YEAR GROWTH 260 PEOPLE 3 CONTINENTS Global

More information

TV & online ads: more effective when seen together

TV & online ads: more effective when seen together TV & online ads: more effective when seen together A recent study shows that, when TV & online ads are shown concurrently, the average uplift across all brand metrics is +18% Contents Introduction 3 Internet

More information

Consumer Engagement Index

Consumer Engagement Index Consumer Engagement Index Volume 1 Issue 1 Spring 2014 The Vantage Media Consumer Engagement Index Content and media are being consumed on different devices at a growing rate, while consumers want better

More information

TABLE OF CONTENTS. Source of all statistics:

TABLE OF CONTENTS. Source of all statistics: TABLE OF CONTENTS Executive Summary 2 Internet Usage 3 Mobile Internet 6 Advertising Spend 7 Internet Advertising 8 Display Advertising 9 Online Videos 10 Social Media 12 About WSI 14 Source of all statistics:

More information

READERS OF MAGAZÍN DNES + TV, TOP KOMBI MAGAZÍN AND TOP KOMBI MAGAZÍN + ONA DNES. a d v e r t I s I n g p r e s e n t a t I o n

READERS OF MAGAZÍN DNES + TV, TOP KOMBI MAGAZÍN AND TOP KOMBI MAGAZÍN + ONA DNES. a d v e r t I s I n g p r e s e n t a t I o n READERS OF MAGAZÍN DNES + TV, TOP KOMBI MAGAZÍN AND TOP KOMBI MAGAZÍN + ONA DNES a d v e r t I s I n g p r e s e n t a t I o n MEDIA RATINGS SURVEY Sole respected source capable of bringing information

More information

Source: Nielsen Scarborough 2014-15 R1

Source: Nielsen Scarborough 2014-15 R1 metrox digital media kit 2016 multi-platform media house focused on catering to the information and entertainment needs of metropolitans. offers wide range of media solutions across print, outdoor and

More information

Ratecards online Q2 2014

Ratecards online Q2 2014 Ratecards online Q2 Table of contents Get in contact Sven Lybaert Sales manager interactive sven.lybaert@trustmedia.be Tel. 02 422 05 08 Natalie Hoeck Account manager interactive natalie.hoeck@trustmedia.be

More information

Performance marketing - the key to success

Performance marketing - the key to success Performance marketing - the key to success How performance marketing can help you generate more business Let's say you've created an online shop for high-powered robotic lawn mowers and you now want to

More information

Retargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising

Retargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising Retargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising 565 Commercial Street, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter:

More information

Super Retail Group Presentation. Macquarie Securities 2014 Australian Conference

Super Retail Group Presentation. Macquarie Securities 2014 Australian Conference Super Retail Group Presentation Macquarie Securities 2014 Australian Conference David Burns Chief Financial Officer 9 May 2014 Group Structure To provide solutions and engaging experiences that enable

More information

ADVERTISER MEDIA KIT 2015

ADVERTISER MEDIA KIT 2015 ADVERTISER MEDIA KIT WHO WE ARE Millennial Media is redefining digital advertising. With our leading mobile-first technology, we are focused on delivering pinpointed audiences, breakthrough creative, measured

More information

The UK s number one student and graduate recruitment website 2008-2014

The UK s number one student and graduate recruitment website 2008-2014 and rate card 2015 600,000 candidates in our student and graduate database Why advertise with Milkround and Milkround School Leavers? Milkround has been at the forefront of graduate recruitment since 1997.

More information

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups

More information

Ratecards online Q3 2014

Ratecards online Q3 2014 Ratecards online Q3 Table of contents Get in contact Sven Lybaert Sales manager interactive sven.lybaert@trustmedia.be Tel. 02 422 05 08 Natalie Hoeck Account manager interactive natalie.hoeck@trustmedia.be

More information

Measures for Safeguarding Diversity by Antitrust and Media Authorities - Special approval criteria in merger controls Mihály Gálik professor emeritus

Measures for Safeguarding Diversity by Antitrust and Media Authorities - Special approval criteria in merger controls Mihály Gálik professor emeritus Measures for Safeguarding Diversity by Antitrust and Media Authorities - Special approval criteria in merger controls Mihály Gálik professor emeritus Concept: Media not just any other business (McQuail)

More information