Table of Contents. Acknowledgment. Building on Excellence. Testimonials. Audience. General Coverage. Media Coverage. Mobile App.

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2 Table of Contents Acknowledgment Building on Excellence Testimonials Audience General Coverage Media Coverage Mobile App E-Newsletter Social Media Website Contact Information Appendix: Your sponsorship package!

3 Acknowledgment From top left: Oleksandr Kryvenko- Reza Farahi- Miguel Laursen Melina Soochan- Leila Mosalaeepour- Bita Sehat Hanaa Badaoui- Elliott Altilia- Brittany Doyle Since its inception in 1981, our competition has relied on the generous support of its valued corporate sponsors. We sincerely thank our loyal sponsors for being part of this great event and extend our warmest welcome to our new sponsors who are an integral part of the continued success of this competition. Our event would not be possible without your continued support and contributions. Thank you! The 2014 MBA ICC Organizing Team 3

4 Building on Excellence We are pleased to announce that the 33rd edition of the was the most successful ever since its inception! We are very grateful that this year we had a record amount of sponsorship, IT improved sponsor visibility: M - enhancements made to our website and mobile app allowed us to improve the reach of the sponsors visibility and communicate effectively with the audience of 1,000 people during the week. The event draws Mrs. Michaëlle Jean and Haitian politicians: The live case this year was introduced by Mrs. Michaëlle Jean, former Governor General of Canada and current UNESCO of the Haiti case to the competing schools. This was by far the highlight moment of the event and attracted wide media coverage and impressive feedback from the audience. This visibility report is a brief report of the marketing material and reach during the week of the competition to ensure a positive return for your sponsorship. We encourage you to use any of this information to promote your support and involvement with our competition. Thanks to your support and commitment, the competition gets bigger and better year after year. Looking forward to continued strong relationships! 4

5 Testimonials Doris Kochanek, Bombardier, Director, Business Planning C experience. The energy of the competitors is amazing, and I really en- quick MBA refresher blast at the start of each year! Solange Casiez, President and Founder, Capsule Video I at the John Molson School of Business International Case Competition. I success and this enables us to identify tomorrow s leaders. A really exciting event, not to be missed! Georges Demeule, Gestion Georges Demeule, Président J cours international des études de cas de John Molson MBA Case Competition et à chaque fois, ce fut une expérience enrichissante autant par réseau de contacts. Bravo et longue vie à votre concours qui encourage la relève. 5

6 Testimonials Oleg Romar, Supratek Pharma Inc., President & CEO The John Molson MBA Competition is an outstanding venue for the their peers from around the world. I have been privileged to participate perience rewarding and enriching. There is nothing like witnessing future business leaders matching their wits in a case competition superbly structured and managed by the students of the John Molson School of Business themselves. Roy Trayhern, Independent Consultant It is a great privilege to be associated with such a professionally run com- future business leaders. Natalie Voland, Gestion Immobilière Quo Vadis, Présidente W to the JMSB MBA Case Competition this year. I am honoured to be part of Concordia s rich education that they have been providing students for years. I believe Nelson Mandela said it the best: Education is the most powerful weapon which you can use to change the world. Good luck candidates! 6

7 Audience The (ICC) attracts an audience of over 1,000 people from very select demographics throughout the week. Our stakeholders include: 200 MBA participants from 13 countries, 270 local executives, 365 volunteers from talented students, 200 visitors, During the week, the marketing materials used to publicize the sponsors contributions were strategically placed in high 7

8 Audience 8

9 General Coverage Map of Montreal Strategically placed at our Ground Floor, in front of the entrance door where all audience can see it. 9

10 General Coverage Directional Signs: At the Registration Desk 10

11 General Coverage Directional Signs: At the Registration Desk 11

12 General Coverage Directional Signs: On the ground floor 12

13 General Coverage Directional Signs: On the ground floor 13

14 General Coverage Directional Signs: On the ground floor 14

15 Media Coverage Copies of all media coverage can be found here: Highlights: Breakfast Television 4:00 min interview with Mrs. Michaëlle Jean at the competition Breakfast Television -3:30 minute interview with organizer Hanaa Badaoui CBC News La Presse The Globe and Mail News of Kaiserslautern The Concordian The Link Concordia News Full media coverage can be viewed on this link: Mme Jean était l invitée d honneur du 33e Concours international d étude de cas MBA John-Molson de l Université Concordia, le plus important du genre dans le monde Published on January 9th, 2014 In La Presse The case competition allows Bombardier and others future leaders among the competition s participants and at JMSB in general. -Michel Ouellette President of customer services and specialized and amphibious aircraft at Bombardier Published in The Link On January 14th, 2014 It is a great competition; we have 36 schools participating from around the world. I am so impressed with Haiti being the focus of the case, it is wonderful because it is about having these great minds coming sues. -The Right Honourable Michaëlle Jean JMSB hosts largest and most highly respected student-run competition Published on January 14th, 2014 In The Concordian Aired on January 8th, 2013 On Breakfast Television-City TV 15

16 Media Coverage Largest MBA competition in the world draws participants from 13 countries John Molson School of Business MBA International Case Competition Montreal, December 16 th, From January 5 to 10, 2014, the 33 rd John Molson MBA International Case Competition will welcome 36 schools from around the world at the Fairmont Queen Elizabeth hotel in downtown Montreal. The competition, the oldest and largest of its kind in the world, is organized by 4 MBA students from the John Molson School of Business appointed in March. Five executive assistants join them to bring together 36 schools, 350 volunteers and over 270 local executives as judges. In total, over 1,000 attendees are expected for the weeklong event. This event highlights the importance of best practices for success, one of PMI- core values. We are always eager to encourage young business talent. This competition provides us an excellent opportunity to meet with potential members and show them how project management will serve them throughout their career. Benoît Lalonde, President of PMI- Montreal MBA participants from all over the world number of international presence with 16 international teams from all over the globe including Australia, Singapore, Germany, Sweden, and South Africa. The Netherlands and Brazil will be participating for the first time along with Yale School of Management, University of Minnesota and University of Notre Dame. The presence of Quebec Business schools is also boosted this year by the participation of Sherbrooke University. To learn more about the John Molson School of Business, visit johnmolson.concordia.ca. For more information please contact: marketing@mbacasecomp.com Or see our website: www. mbacasecomp.com Contact person: Hanaa Badaoui at hanaa.badaoui@mbacasecomp.com or

17 Media Coverage The Right Honourable Michaëlle Jean to present the live case about Haiti at the J ohn Molson MBA Inter national Case Competition Montreal, December 30 th, The will be held from January 5th-10th, 2014 at the Fairmount Queen Elizabeth Hotel in downtown Montreal. This year s live case will be introduced and presented by the Right Honourable Michaëlle Jean, former Governor General of Canada and current UNESCO Special Envoy for Haiti, about a subject concerning Haiti. The live case: The live case is the signature moment of the competition and is historically presented by a surprise company regarding an issue they are currently facing. The participating teams will then present their solutions and strategies to a panel of judges to evaluate their recommendations. About the competition: The (MBA ICC) was created in 1981 and is currently the largest MBA competition in the world gathering 36 schools from all over the globe including Australia, Brazil, Sweden, Germany and South Africa. The participating teams tackle seven varied business cases over the week and the final winning team earns the Concordia Cup and a cash prize of $10,000. Mrs. Michaëlle Jean will introduce the live case at the John Molson MBA ICC The MBA ICC is organized by four MBA candidates from the John Molson School of Business appointed in March. Five executive assistants join them to bring together over 350 volunteers and 270 executive-level judges from the business community. To learn more about the John Molson School of Business, visit: johnmolson.concordia.ca Or see our website: www. mbacasecomp.com Contact person: Hanaa Badaoui at hanaa.badaoui@mbacasecomp.com or

18 Mobile App: Total number of downloads: 482 To download the app, visit % 2014 MBA International Case Competition 18

19 E-Newsletter Total number of subscribers: 1608 members Total reach (Period January 5 January 11): Opens Number of newsletters: 7 Newsletters Copies of the newsletters can be found here: Sample report: Newsletter Day1 January 5, 2014 Twitter Total number of followers: 446 Total number of new followers:

20 Facebook Facebook: (Statistics for Period ) Total number of likes: 1720 likes (675new likes) And more... 20

21 Social Media Trivia Contest Over 100 people participated in the Social Media Trivia Contest. Sample Question format: 21

22 Website Sample page 22

23 Website Website Analytics 23

24 Contact Information For more information please contact: Hanaa Badaoui Organizer: Sponsors & Marketing (514) Hanaa is a second year full-time MBA candidate and is responsible for sponsors and marketing of MBA ICC. Hanaa advisor in the banking industry and as a manager in retail. She holds a Bachelor degree in Marketing from McGill University and IFIC license for trading mutual funds. Upon graduation, Hanaa aims to work in sales and business development for an international company as she speaks 4 languages. Reza Farahi Marketing Executive Assistant reza.farahii@gmail.com (438) Reza holds a M.Sc. in Industrial Management. Before immigrating to Canada, he has worked in NIOC-RIPI/Iran, the largest Oil and Gas research institute in the Middle East, as a marketing and sales specialist for 4 years. Reza is a passionate artist of wood-inlay as well. He is a member of Golden Key International Honour Society. Reza is in his 2nd year of full-time MBA focused in marketing. He is looking forward to a career in marketing where he can unite his artistic spirit and his marketing know-how. ( 24

25 Appendix: Your sponsorship package! Direction sign 25

26 Appendix: Your sponsorship package! Montréal Map 26

27 Appendix: Your sponsorship package! Hotel Key Card Name tag 27

28 Appendix: Your sponsorship package! Booklet 28

29 Appendix: Your sponsorship package! Schedule 29

30 Appendix: Your sponsorship package! Schedule 30

31 Appendix: Your sponsorship package! Ad in the booklet 31

32 Appendix: Your sponsorship package! Promotional items Room Sign 32

33 Appendix: Your sponsorship package! Mobile App. Table Sign 33

34 Appendix: Your sponsorship package! Cheques 34

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