University of Greenwich Graduate Internship Programme. Welcome Jerry Allen
|
|
- Adrian Howard
- 8 years ago
- Views:
Transcription
1 University of Greenwich Graduate Internship Programme Welcome Jerry Allen
2 th Monday 5 November AdministraAon IntroducAon unal lunch CompeAtor Analysis
3 AdministraAon Passport/ID card P46 Bank details NI No. SelecAon of themes
4 Project themes Market research analysis Social Media MarkeAng Customer service evaluaaon Public sector Show of hands
5 Overview 5 preparatory days Mondays 5/11 CompeAtor Analysis 12/11 Market Research & Data Analysis 19/11 Social Media MarkeAng 26/11 PresentaAon & CommunicaAon 3/12 & Interview techniques & Report WriAng 4 weeks employer internship work experience
6 What it is. Benefits Relevant experience Enhance CV Reference/tesAmonial h\p://youtu.be/lpi1yc_50ey?t=54s
7 And what it s not. Promise of a job, A perfect soluaon but.
8 Graduate level internship Graduate level skills PreparaAon January work experience/internship Employability h\p://youtu.be/gtouehnutka
9 What makes you employable?
10 Interview skills Employability h\p://youtu.be/6u7klrwzu- c Graduate level skills h\p:// v=bv75y6suuhs&feature=share&list=plpxclm WsIEgm- 4GbuAOSs_AwhGo0RdPtx PresentaAon & communicaaon skills h\p://youtu.be/gvqbwudcieg
11 QuesAons?
12 Strategic Analysis of the Environment Prof Chris Birch
13 THREAT of new entrants Bargaining Power of suppliers CompeAAve Environment Bargaining Power of buyers THREAT of substitutes
14 Porter's 5 Forces analysis deals with factors outside an industry that influence the nature of compeaaon within it, the forces inside the industry (microenvironment) that influence the way in which firms compete, and so the industry s likely profitability is conducted in Porter s five forces model. A business has to understand the dynamics of its industries and markets in order to compete effec?vely in the marketplace. Porter (1980a) defined the forces which drive compeaaon, contending that the compe??ve environment is created by the interac?on of five different forces ac?ng on a business. In addiaon to rivalry among exisang firms and the threat of new entrants into the market, there are also the forces of supplier power, the power of the buyers, and the threat of subsatute products or services. Porter suggested that the intensity of compeaaon is determined by the relaave strengths of these forces.
15 Main Aspects of Porter s Five Forces Analysis The original compeaave forces model, as proposed by Porter, idenafied five forces which would impact on an organizaaon s behaviour in a compeaave market. These include the following: The rivalry between exisang sellers in the market. The power exerted by the customers in the market. The impact of the suppliers on the sellers. The potenaal threat of new sellers entering the market. The threat of subsatute products becoming available in the market.
16 Considerations of Porter s theory It is important to be aware that this model has further limitaaons in today's market environment; as it assumes relaavely staac market structures. Based originally on the economic situaaon in the eighaes with its strong compeaaon and relaavely stable market structures, it is not able to take into account new business models and the dynamism of the industries, such as technological innovaaons and dynamic market entrants from start- ups that will completely change business models within short Ames. For instance, the computer and sotware industry is oten considered as being highly compeaave. The industry structure is constantly being revoluaonized by innovaaon that indicates Five Forces model being of limited value since it represents no more than snapshots of a moving picture. Therefore, it is not advisable to develop a strategy solely on the basis of Porter s models (Kippenberger, 1998; Haberberg and Rieple, 2001), but to examine it in addi?on to other strategic frameworks of SWOT and PEST analysis. h\p://university- essays.tripod.com/porters_5_forces_analysis.html
17 Porter s 5 Forces useful web- based reading h\p://en.wikipedia.org/wiki/porter_five_forces_analysis h\p:// h\p:// and- dissertaaons/porter- 5- forces.php h\p:// store/lesson- five- forces.html h\p:// h\p:// h\p://university- essays.tripod.com/porters_5_forces_analysis.html
18 Strategic Analysis of the External Environment PEESTLE Prof Chris Birch
19 PEESTL analysis P PoliAcal E Economic E Ecological S Social T Technological L - Legal Defini?on of environmental analysis (business dic?onary.com) EvaluaAon of the possible or probable effects of external forces and condiaons on an organizaaon's survival and growth strategies. h\p:// intelligence.co.uk/help/q&a/quesaon14.htm h\p:// mgmt_strategic_environmental_analysis.html
20 All businesses and organisaaons operate in a changing world and are subject to forces which are more powerful than they are, and which are beyond their control. No business can survive without con?nued interac?on with the external environment, just as a ship at sea is subject to powerful natural forces of which it needs to be aware and deal with, organisaaons are influenced by forces in their external business environment. Any business strategy needs to take account of all these forces so that opportuniaes and threats can be idenafied and the organisaaon can navigate its way to success by matching its internal strengths to external opportuniaes. h\p://wiki.answers.com/q/ External_business_environment_analysis#ixzz1CXjIH32n
21 Strategic Analysis of the Environment SWOT Prof Chris Birch
22 Reading that has been sent... h\p:// h\p://tutor2u.net/business/strategy/global- business- global- strategy.html InternaAonal Journal of Management Reviews Volume 11 Issue 1 pp Current debates in global strategy - Mike W. Peng and Erin G. Pleggenkuhle- Miles h\p:// h\p:// analysis.htm h\p://tutor2u.net/business/strategy/swot_analysis.htm
23 SWOT analysis S Strengths W Weaknesses O OpportuniAes T - Threats S W O T SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, OpportuniAes, and Threats involved in a project or in a business venture. It involves specifying the objecave of the business venture or project and idenafying the internal and external factors that are favourable and unfavourable to achieve that objecave.
24
25
26 Strategic EFFECTIVE INEFFECTIVE Doing the right thing EFFICIENT Operational INEFFICIENT Doing things right Thrive Survive Die Slow Die Quick
27 Strategic Marke?ng Analysis Ansoff/PLC/BCG Prof Chris Birch
28 Web-based reading from last week Price elas?city of demand h\p://tutor2u.net/economics/revision- notes/as- markets- price- elasacity- of- demand.html h\p:// h\p://en.wikipedia.org/wiki/price_elasacity_of_demand Factors of Produc?on h\p://en.wikipedia.org/wiki/factors_of_producaon h\p://tutor2u.net/economics/content/topics/introducaon/factor.htm h\p:// - factors- producaon php Josef Schumpeter h\p://en.wikipedia.org/wiki/joseph_schumpeter h\p:// h\p://transcripaons.english.ucsb.edu/archive/courses/liu/english25/materials/ schumpeter.html
29 Product Life Cycle PLC extension
30
31 Boston Marketing Matrix
32 Ansoff Marketing Matrix
33 Web-based reading for this week h\p://tutor2u.net/business/strategy/ansoff_matrix.htm h\p:// h\p:// h\p://en.wikipedia.org/wiki/diversificaaon_(markeang_strategy) h\p:// matrix.html Ansoff h\p:// h\p:// store/lesson- boston- matrix.html h\p://en.wikipedia.org/wiki/growth- share_matrix BCG h\p:// h\p:// h\p://
34 Marke?ng Planning Prof Chris Birch Business and Enterprise EducaAon
35 SW Template - example Strengths Advantages of proposiaon? CapabiliAes? CompeAAve advantages? USP's (unique selling points)? Resources, Assets, People? Experience, knowledge, data? Financial reserves, likely returns? MarkeAng - reach, distribuaon, awareness? InnovaAve aspects? LocaAon and geographical? Price, value, quality? AccreditaAons, qualificaaons, ceraficaaons? Processes, systems, IT, communicaaons? Cultural, axtudinal, behavioural? Management cover, succession? Weaknesses Disadvantages of proposiaon? Gaps in capabiliaes? Lack of compeaave strength? ReputaAon, presence and reach? Financials? Own known vulnerabiliaes? Timescales, deadlines and pressures? Cashflow, start- up cash- drain? ConAnuity, supply chain robustness? Effects on core acaviaes, distracaon? Reliability of data, plan predictability? Morale, commitment, leadership? AccreditaAons, etc? Processes and systems, etc? Management cover, succession?
36 OT Template - example Opportuni?es Market developments? CompeAtors' vulnerabiliaes? Industry or lifestyle trends? Technology development and innovaaon? Global influences? New markets, veracal, horizontal? Niche target markets? Geographical, export, import? New USP's? TacAcs - surprise, major contracts, etc? Business and product development? InformaAon and research? Partnerships, agencies, distribuaon? Volumes, producaon, economies? Seasonal, weather, fashion influences? Threats PoliAcal effects? LegislaAve effects? Environmental effects? IT developments? CompeAtor intenaons - various? Market demand? New technologies, services, ideas? Vital contracts and partners? Sustaining internal capabiliaes? Obstacles faced? Insurmountable weaknesses? Loss of key staff? Sustainable financial backing? Economy - home, abroad? Seasonality, weather effects?
37 PE Template - example Poli?cal ecological/environmental issues current legislaaon home market future legislaaon internaaonal legislaaon regulatory bodies and processes government policies government term and change trading policies funding, grants and iniaaaves home market lobbying/pressure groups internaaonal pressure groups wars and conflicts Economic home economy situaaon home economy trends overseas economies and trends general taxaaon issues taxaaon specific to product/services seasonality/weather issues market and trade cycles specific industry factors market routes and distribuaon trends customer/end- user drivers interest and exchange rates internaaonal trade/monetary issues
38 ST Template - example Social lifestyle trends demographics consumer axtudes and opinions media views law changes affecang social factors brand, company, technology image consumer buying pa\erns fashion and role models major events and influences buying access and trends ethnic/religious factors adverasing and publicity ethical issues Technological compeang technology development research funding associated/dependent technologies replacement technology/soluaons maturity of technology manufacturing maturity and capacity informaaon and communicaaons consumer buying mechanisms/technology technology legislaaon innovaaon potenaal technology access, licencing, patents intellectual property issues global communicaaons
39 EL Template - example Environmental Global policy Global pressure Scarcity Sustainability Health and wellbeing Costs of ecological destrucaon Risks of ecological destrucaon Societal axtudes Brand impact Legal RegulaAon and Compliance NaAonal legal drivers Global legal drivers Influence of Pressure groups Risk of neglect Brand damage from adverse legal case Personal legal liability for Board
40 Porter s 5 force analysis a 6 th force? the threat of doing nothing?
41 Porter s 5 forces references h\p:// and- dissertaaons/porter- 5- forces.php h\p:// h\p://
42 Porter s five generic descrip?ons of industries: Fragmented (Agriculture / ConstrucAon) Emerging (Renewable energy) Mature (AutomoAve / Television) Declining (Film processing) Global (Sotware, IT soluaons) Eg. h\p://planningskills.com/glossary/186.php Make short notes on each of the above and think about their implications in regards to marketing planning
43 Boston Marketing Matrix
44 Ansoff Marketing Matrix
45 Ge_ng your evidence Prof Chris Birch
46 Data / Informa?on Primary sources Secondary sources Mintel Web- based Trade Reports Government Reports QualitaAve data QuanAtaAve data
47 Traditional Your marketing mix Product Price Place PromoAon Services Process Physical resources People New? ParAcipaAon PercepAon PersonalisaAon
48 Segmenta?on, Targe?ng and Posi?oning (STP) Core principle you can t sell everything to everyone! So, you have to SEGMENT the market... Into common Groups (?) by geography - locaaon by psychographics lifestyle / aspiraaon by socio- cultural factors social class, religion, ethnicity, educaaon by demography - age, gender by behaviours usage rate, price sensiavity, brand loyalty by benefits features, funcaonality Targeting is FOCUS within the segment can cross-cut Positioning takes account of your COMPETITORS YOUR USP???
49 Context Collect Evaluate the value of data Collate Action Analyse Process
50 Data Base Management Data deteriorates Data purging Data renew GIGO Data updating Data review Data planning Pro-active v Re-active
SWOT analysis and PEST analysis
SWOT analysis and PEST analysis (Notes to accompany templates) The SWOT analysis is an extremely useful tool for understanding and reviewing the company s position prior to making decisions about future
More informationSWOT analysis can be used for:
SWOT ANALAYSIS For business it is important to know your surrounding environment from internal and external point of view. Therefore it is important to evaluate environment opportunities in relation to
More informationHoshin Kanri. And the X- Matrix
Hoshin Kanri And the X- Matrix What is Hoshin Kanri? Hoshin: Direc6on needle Kanri: Control logic Hoshin Kanri is a method for controlling the direc6on in which a company or project goes. Why? The cogs
More informationPEST Market Analysis Tool
PEST analysis method and examples PEST Market Analysis Tool The PEST analysis is a useful tool for understanding market growth or decline, and as such the position, potential and direction for a business.
More informationProposed Central Corridor Loyalty Program
Proposed Central Corridor Loyalty Program 1 Business Problem Retail business will lose revenue in the range of 20% to 60% due to construcaon CCLRT ADer construcaon has started, idenafying current customers
More informationMarket Segmentation, Targeting, and Positioning. Leonard Walletzký
Market Segmentation, Targeting, and Positioning Leonard Walletzký 5C STP Marketing Mix Marketing framework Customer Company Context Collaborators Competitors Segmentation Targeting Positioning 4P 7P 4C
More informationBlack River Entertainment Privacy Policy
Black River Entertainment Privacy Policy This privacy policy applies to the Black River Entertainment website located at www.blackriverent.com (the Website ). The purpose of this privacy policy is to disclose
More informationOrganization and its Context
Sustainability and the Organization Organization and its Context (Week 2) It should be clear that it is possible to succinctly define sustainability from the perspective of an organization. There are also
More informationMarketing Plan Template
1. Executive Summary (Done Last) Marketing Plan Template Keep in mind that not everyone will read every page of your marketing plan. Your executive summary should highlight the most important parts. It
More informationCase Interview - Frameworks
WWW.MCONSULTINGPREP.COM Case Interview - Frameworks For more free and detailed materials on Management Consulting Preparation, visit www.mconsultingprep.com 2014 MConsultingPrep, Inc. COMPLETE FRAMEWORKS
More informationLearning Objectives: Quick answer key: Question # Multiple Choice True/False
0 Learning Objectives: 11.1 Describe the advantages and disadvantages of the most common forms of business ownership. 11.2 Identify the stakeholders of a business and describe why they are important. 11.3
More informationHow to Develop a Funding Model
How to Develop a Funding Model Seri Renkin CEO, ten20 Foundation Caroline Chernov Executive Director, ten20 Foundation Greg Peel CEO & Managing Director, Bendigo Bank Community Sector Banking Jane Vadiveloo
More informationMARKETING MANAGEMENT & STRATEGY
MARKETING MANAGEMENT & STRATEGY Equivalent QCF level: Level 7 Credit Value: 30 Learning time (hours): 300 UNIT PURPOSE This unit provides the learner with an understanding about the importance of creating
More informationTHEME 7: STRATEGIC DIAGNOSIS
THEME 7: STRATEGIC DIAGNOSIS SWOT analysis. Portfolio management. BCG matrix. Sallenave matrixes. GE-McKinsey matrix. Alfonso VARGAS SÁNCHEZ 1 STRATEGIC MANAGEMENT 1.-WHERE AM I NOW? 3.-WHAT DO I NEED
More informationCybersecurity Capacity Assessment of the Republic of Kosovo. Lara Pace Kosovo June 2015
Cybersecurity Capacity Assessment of the Republic of Kosovo Lara Pace Kosovo June 2015 CMM - Five Dimensions Levels of Maturity Start- up: At this level either nothing exists, or it is very embryonic in
More informationUNDERSTANDING INTERNAL AND EXTERNAL ENVIRONMENT FOR A FLEXIBLE PRODUCTION APPROACH
UNDERSTANDING INTERNAL AND EXTERNAL ENVIRONMENT FOR A FLEXIBLE PRODUCTION APPROACH Cătălin Cristian BABALÂC The Bucharest University of Economic Studies, Bucharest, Romania babalac.catalin@gmail.com Abstract
More informationBig Data & Data Visualiza.on: How to mine through the mess, discover what's important and put it to use
Big Data & Data Visualiza.on: How to mine through the mess, discover what's important and put it to use Erich Heneke Mayo Clinic Supply Chain Management My Team (SC Audit/Controls) Developed after a widespread
More informationSECTION A Consists of a separate multiple choice paper. Each question is worth one mark. Attempt all 25 questions.
Foundations of Marketing: B1072: 2012/13 Exam Paper This examination is in TWO sections. SECTION A Consists of a separate multiple choice paper. Each question is worth one mark. Attempt all 25 questions.
More informationRetail Marketing Strategy
Chapter 5 Retail Marketing Strategy PPT McGraw-Hill/Irwin 5-1 Levy/Weitz: Retailing Management, 5/e Copyright 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Elements in Retail Strategy Target
More informationUniversity of California Compu3ng Services Conference 2009. Campus Web Content Management
University of California Compu3ng Services Conference 2009 Campus Web Content Management Why are you here? What do you want to get out of this session? What areas of emphasis do you want us to focus on?
More informationQuestion bank relating to each chapter
Question bank relating to each chapter Chapter 1 Development of a strategic approach to marketing its culture; internal macro- and external micro-environmental issues 1. What factors have given rise to
More informationMarketing (Marketing Principles)
Marketing (Marketing Principles) Main Aim(s) of the Unit: To provide students with a foundation for the analysis of marketing within organizations including decision making processes, segmentation, the
More informationKey Terms. DECA Ryerson 2015-16 Case Guides Business to Business Marketing
Key Terms Acquisition Costs: The incremental costs involved in obtaining a new customer. Agent: A business entity that negotiates, purchases, and/or sells, but does not take title to the goods. Benchmark:
More informationSAMPLE BUSINESS PLAN TEMPLATE <<COMPANY LOGO>> <<COMPANY NAME>> BUSINESS PLAN. <<Prepared by: >> <<Date>>
SAMPLE BUSINESS PLAN TEMPLATE BUSINESS PLAN Table of Contents Page Confidentiality Agreement ii 1) Executive Summary 1 2) Company Description
More informationRecruitment Process Outsourcing
Recruitment Process Outsourcing What, When and Why Some ideas to get you thinking about RPO What is Recruitment Process Outsourcing (RPO)? 2 What is Recruitment Process Outsourcing (RPO)? A client- centric
More informationThe Role of Market Analysis in Developing Efficient Marketing Audit
Abstract The Role of Market Analysis in Developing Efficient Marketing Audit Violeta Radulescu Lecture, PhD, Academy of Economic Studies, Bucharest E-mail: vio.radulescu@yahoo.com Marketing Audit is an
More informationSegmentation, Targeting, and Positioning
Segmentation, Targeting, and Positioning What We Learn? Learn the three steps of target marketing, market segmentation, target marketing, and market positioning Understand the major bases for segmenting
More information6Ps model:- Perfect Planning Prevents Pathetically Poor Performance. Small Business Management 2 2011. Your individual tasks (assignments) overlap
Small Business Management 2 2011 The Business Plan team roles 6Ps model:- (adapted from the British Army) Perfect Planning Prevents Pathetically Poor Performance Your individual tasks (assignments) overlap
More informationBluebird Business Plan
Bluebird Business Plan Table of Contents Table of Contents 1 Executive Summary 2 Description of the Business. 3 The Problem 3 The Solution 3 Mission 3 Product Description 4 Intellectual Property 4 Marketing
More informationCommunity Futures Management Consultant in a Box
Community Futures Management Consultant in a Box Strategic Business Planning Purpose of this Document The purpose of this document is to provide you with the process that a management consultant would
More informationCHAPTER. Market Research. Research? Section What Is Your Competitive Advantage?
CHAPTER Market Research Section Research? What Is Market Section What Is Your Competitive Advantage? SECTION What Is Market Research? OBJECTIVES Explain why market research is important Consider important
More informationMarketing Research and Planning. Consumer Buying Process. Four Types of Buying Behavior. Decision Making Sets
ing Research and Planning research: basic concepts and methods April 26, 2007 1 2 3 5 Selfactualization (self-development and and realization) 4 Esteem needs (self-esteem, recognition) Social needs (sense
More informationWhat this topic is about. The purpose of marketing Different approaches to marketing Segmentation Niche &mass markets B2C & B2B marketing
Effective Marketing What this topic is about The purpose of marketing Different approaches to marketing Segmentation Niche &mass markets B2C & B2B marketing What is Marketing? The process of identifying,
More informationThe Entrepreneurial Way
The Entrepreneurial Way Workshop Wednesday 30 January The Essentials of Marketing Fiona Mulliner Today s Session What marketing is Where marketing fits into a business How to develop a robust marketing
More informationA primer in Entrepreneurship
Prof. Dr. Institute for Strategy and Business Economics Spring semester2008 Chapter 5: Industry and Competitor Analysis Table of Contents I. Industry Analysis II. IV. The Importance of Industry Versus
More informationMODULE TITLE: Foundations of Marketing
SCHOOL OF ARTS, SOCIAL SCIENCES AND MANAGEMENT DIVISION OF BUSINESS, ENTERPRISE AND MANAGEMENT LEVEL 1 DIET 1 MODULE CODE: B1072 MODULE TITLE: Foundations of Marketing DATE: 16/12/2014 WRITING TIME: 2
More informationExisting Analytical Market Assessment Tools - Definitions
Existing Analytical Market Assessment Tools - Definitions November, 2003 This list of market assessment tools was prepared by Development Alternatives Inc. (DAI) as an internal working document to support
More informationMBA StratMan Analyse the Environment. Dr. Vesselin Blagoev
MBA StratMan Analyse the Environment Dr. Vesselin Blagoev Diagnosing the strategic position (Strategic Analysis) Environment Analysing the environment Capability Purpose Culture Source: Johnson, Scholes
More informationMasters in Engineering and Management of Technology Masters in engineering Design Introduction to Entrepreneurship and New Venture Creation
Masters in Engineering and Management of Technology Masters in engineering Design Introduction to Entrepreneurship and New Venture Creation Rui Baptista The Structural Analysis of Industries What is Strategy?
More informationCourse Outline. BUSN 5050/1-3 Marketing Management (3,0,0)
Course Outline Department of Marketing, International Business, Entrepreneurship School of Business and Economics BUSN 5050/1-3 Marketing Management (3,0,0) Calendar Description Students examine the key
More informationMarketing Management
Marketing Management Theocharis Katranis Fall Semester 2014 1 Today s Lecture 1. We will discuss the competitive forces in a market 2. We will identify and analyse competitors 3. We will elaborate different
More informationChapter 2 Market Structure, Types and Segmentation
Market Structure There are a variety of differing market structures which are separated by the levels of competition that exist within each market and the market conditions in which the businesses operate.
More informationTL 9000 Measurements Handbook, Release 5.0
Logo or heading here TL 9000 Measurements Handbook, Release 5.0 Changes from Release 4.5 Overview Measurements Handbook Changes R4.5 to R 5.0 Input from Sub- teams and IniAaAves tasked with developing
More informationBusiness Plan. A Template for Social Enterprise. Business Name. Investing in social enterprise. Understanding Finance. Business Plan Outline
Business Plan A Template for Social Enterprise Business Name Business Plan Outline Executive Summary Mission Values & Social Impact Policy Context Business Model Financial Risk & Relationship SWOT Notes
More informationInforma4on Security Management at Cer4ficate Authori4es
Informa4on Security Management at Cer4ficate Authori4es István Zsolt BERTA istvan@berta.hu Public Key Cryptographic Primi4ves 1 PKI lectures 1. Public key cryptography primiaves 2. CerAficates, CerAficate
More informationBusiness Plan Guide for a Small Business
Business Plan Guide for a Small Business A Business Plan is a written document that describes the path of your business venture. It describes what you want to do and how you plan to do it, usually covering
More information4321 Queen Street, Niagara Falls, ON L2E 2K9 905.356.7521 x 5004 biz@niagarafalls.ca. Business Plan Guide. Overview
4321 Queen Street, Niagara Falls, ON L2E 2K9 905.356.7521 x 5004 biz@niagarafalls.ca Business Plan Guide Overview A business plan is used for more than just securing financing it is a key document that
More informationSWOT Analysis. Denne værktøjskasse indeholder følgende værktøjer:
SWOT Analysis Denne værktøjskasse indeholder følgende værktøjer: - Introduction: SWOT Analysis - Do We Know the Situation of the Company Sufficiently? - User Guide: SWOT Analysis - Form 1: Main Points
More informationMaking business simple...
Making business simple... Introduction 2 Contents Every business needs a Marketing Plan. This guide has been created to assist you in putting your Marketing Plan together. This guide will help you to indicate
More informationBusiness Plan Guidelines
Business Plan Guidelines The following Business Plan Format checklist is meant as a guideline only listing the most important sections of the business plan in the order in which they will likely appear
More informationSystem Aware Cyber Security Architecture
System Aware Cyber Security Architecture Rick A. Jones October, 2011 Research Topic DescripAon System Aware Cyber Security Architecture Addresses supply chain and insider threats Embedded into the system
More informationUnit Title: Enterprise Start-up Guided Learning Hours: 100 Level: Level 4 Number of Credits: 12
Unit Title: Enterprise Start-up Guided Learning Hours: 100 Level: Level 4 Number of Credits: 12 Learning Outcome 1 The learner will: Understand that creativity is a central component of true entrepreneurial
More informationStrategic Marketing Management
Unit 7: Strategic Marketing Management Unit code: QCF Level 7: Y/602/2065 BTEC Professional Credit value: 10 Guided learning hours: 30 Unit aim This unit provides the learner with the understanding and
More informationMobile Device Security Risks and RemediaAon Approaches
Mobile Device Security Risks and RemediaAon Approaches Raj Chaudhary, Principal, Crowe Horwath LLP In- Depth Seminars D11 CRISC CGEIT CISM CISA Informal Poll What is your Atle/role? Internal Audit IT Audit
More informationPreparing your Business Plan
Preparing your Business Plan Planning is: Taking prudent, calculated risks rather than blindly reacting to events Making the best use of available resources Setting a path to achieve the lifestyle you
More informationMASTER OF BUSINESS ADMINISTRATION (MBA) 800 Series
MASTER OF BUSINESS ADMINISTRATION (MBA) 800 Series BBA 820: Managerial Functions Natural and scope of management of organizations operations. Systems approach to organizations. The management process planning,
More informationCase Analysis Framework - Strategic Management Ian Lee, Ph.D Carleton University Ottawa, Canada ianlee@ibm.net
Case Analysis Framework - Strategic Management Ian Lee, Ph.D Carleton University Ottawa, Canada ianlee@ibm.net Stratrategic Management National/Macro Context Industry Context Company Resources, Capabilities,
More informationAdvanced Diploma in Purchasing and Supply. Marketing for Purchasers. L5-10/May-08 LEVEL 5 MARKING SCHEME. May 2008. Carrington
Advanced Diploma in Purchasing and Supply Marketing for Purchasers L5-10/May-08 LEVEL 5 MARKING SCHEME May 2008 Carrington SECTION A Q1 to test candidates knowledge and understanding of the marketing mix
More informationGROUP 3 Individuals and Societies
GROUP 3 Individuals and Societies BUSINESS AND MANAGEMENT Business and Management course is aimed at developing the understanding of business as a theory and developing the skills of applying the business
More informationShaping. Business Strategy. Through. Competitive Intelligence. Strategic Use of. Intellectual Property Information
Shaping This project is funded by the EU Business Strategy Through Competitive Intelligence Strategic Use of Intellectual Property Information Strategic Planning Process Business Strategy Definition This
More informationStrategic Elements of Competitive Advantage. PPT 6 (First ppt slides after the mid-term) Assist. Prof. Dr. Ayşen Akyüz
Strategic Elements of Competitive Advantage PPT 6 (First ppt slides after the mid-term) Assist. Prof. Dr. Ayşen Akyüz Industry Analysis: Forces Influencing Competition Industry group of firms that produce
More informationTHIS Target Market. SECTION Marketing. SHOULD Operations. NOT Finance
BUSINESS PLAN Title page Executive summary Table of contents (with page numbers) Promoters/Management Product/Service THIS Target Market SECTION Marketing SHOULD Operations NOT Finance BE Capital requirements
More informationCreating Powerful Brands. Malcolm McDonald and Leslie de Chernatony. Theme of the Book
Malcolm McDonald and Leslie de Chernatony Butterworth Heinemann, September 2003, 496 pages ISBN 0750659807 Theme of the Book A thorough and practical analysis of the essential elements of branding, giving
More informationPharmaceutical Business Plan Dawn Romvari-Mihalyi Cellular 917-208-7366
Pharmaceutical Business Plan Dawn Romvari-Mihalyi Cellular 917-208-7366 1.0 Executive Summary 2.0 Situation Analysis 2.1 Market Summary 2.1.1 Market Demographics 2.1.2 Market Needs 2.1.3 Market Trends
More informationA guide to writing a business plan
A guide to writing a business plan Contents 01. We're here to help 01 02. Your business profile 02 03. Your market 03 04. Your sales and marketing + Management and staff 04 05. Operational plan + Finances
More informationModule 7 8/12/2010. What types of strategies are used by organizations? How are strategies formulated and
Module 7 Module 7 Strategy and Strategic Management What types of strategies are used by organizations? How are strategies formulated and implemented? 7.1 Types of organizational strategies Comprehensive
More informationE3- Strategic Management Practice Test Answers
E3- Strategic Management Practice Test Answers The Practice Test can be viewed at http://www.pearsonvue.com/cima/practiceexams/ These answers have been provided by CIMA for information purposes only. In
More informationIt s Time to Write Your Business Plan By Jim Mulligan
It s Time to Write Your Business Plan By Jim Mulligan If you re looking to start a business, the thought of developing a business plan might seem daunting. Some even question the value of spending time
More informationUK Faster Payments. An Opportunity with a few challenges! October 2015. Mackman Associates Limited
UK Faster Payments An Opportunity with a few challenges! October 2015 OpportuniMes Issues & Challenges New Models Access & SeHlement Challenger Bank comments On Boarding & Timescales Economics Payment
More information7 Steps to Business Success
B U S I N E S S S E R V I C E S D E P A R T M E N T HELPING You Succeed In Your Business 7 Steps to Business Success This guide provides seven ( 7 ) steps to help you assess whether your business will
More informationEffective Marketing Solutions for your Small Business
COMMUNITY TECHNOLOGY CENTER PASSAIC COUNTY COMMUNITY COLLEGE Teacher: Lucia Gheorghiu Effective Marketing Solutions for your Small Business Ideas for Today and Tomorrow Dr. Lucia Gheorghiu 1 Effective
More informationAn Introduction. Global Edition. "University of North Carolina. Northwestern University
An Introduction Global Edition "University of North Carolina Northwestern University Boston Columbus Indianapolis NewYork San Francisco Upper Saddle River Amsterdam CapeTown Dubai London Madrid Milan Munich
More informationIKEA case study SWOT analysis and sustainable business planning
IKEA case study SWOT analysis and sustainable business planning Page 1: Introduction IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. Today
More informationExecu&ve Coaching Program Design Checklist
Execu&ve Coaching Program Design Checklist Anyone responsible for execu1ve coaching in his/her organiza1on will benefit from this checklist. We have compiled all the key ques1ons that must be asked for
More informationMarketing Strategy & Positioning. Competitive Environment
Marketing Strategy & Positioning Chuck Felder MBA, PT, SCS, ATC Competitive Environment Direct competitors PT clinics POPT clinics Chiropractors? Personal trainers? Dance studios? Massage therapists? 2
More informationThe SWOT Analysis. Using your Strength to overcome Weaknesses, Using Opportunities to overcome Threats. Lawrence G Fine
The SWOT Analysis Using your Strength to overcome Weaknesses, Using Opportunities to overcome Threats by Lawrence G Fine The SWOT Analysis Copyright 2009 by Kick It, LLC All rights reserved. No part of
More informationMARKET SEGMENTATION: A CONCEPTUAL FRAMEWORK
Jasmer Singh International Journal of Advanced Research in MARKET SEGMENTATION: A CONCEPTUAL FRAMEWORK Abstract: The more a marketing paradigm evolves, the more long-term relationship with customers gains
More informationDiploma in Marketing
Brentwood Open Learning College Diploma in Marketing (Level 4) Course Structure & Contents Diploma in Marketing Course Structure Contents Page 1 Unit 1 to Marketing The unit 1 covers the following topics:
More informationUnit 4: Marketing Principles
Unit 4: Marketing Principles Unit code: F/601/0556 QCF level: 4 Credit value: 15 credits Aim This unit aims to provide learners with understanding and skills relating to the fundamental concepts and principles
More informationStrategic Planning: External Environmental Scanning
Strategic Business Planning for Commercial Producers Business Environment Strategic Planning: External Environmental Scanning Craig Dobbins Center for Food and Agricultural Business Purdue University Any
More informationHow can you identify the causes and effects of the risks in your company? What can happen?
Risk Identification STAGE 1 : RISK IDENTIFICATION 1. Risk identification 2. Sources for identifying risks 3. Other procedures for identifying risks 4. Classification of risks 1.Risk Identification How
More informationBachelor of Science in Public Health
Bachelor of Science in Public Health Program Directors: Cheryl Anderson & Simon Marshall Department of Family & PrevenAve Medicine UCSD School of Medicine November 5, 2013 What is Public Health? Public
More informationCloud Managed Services Market by Services, by Deployment Type, by Organization Size, by Verticals, & by Regions - Global Forecast 2015-2020
Brochure More information from http://www.researchandmarkets.com/reports/3262278/ Cloud Managed Services Market by Services, by Deployment Type, by Organization Size, by Verticals, & by Regions - Global
More informationTHE INDUSTRIAL ENVIRONMENT ANALYSIS AUTHOR
THE INDUSTRIAL ENVIRONMENT ANALYSIS AUTHOR DR.MAHESH, M.Com., M.Phil.,NET.,MBA.,PH.D., HEAD,PG AND RESEARCH, DEPARTMENT OF COMMERCE, MEENAKSHI CHANDRASEKARAN COLLEGE OF ARTS AND SCIENCE, KARAMBAYAM, PATTUKKOTTAI.
More informationHow to Write an Effective Business Plan
How to Write an Effective Business Plan A good business plan is an invaluable tool for any business owner, whether you are just starting your new enterprise, expanding or changing strategic direction.
More informationGap analysis: an assessment of service users needs in a given field of service compared with services currently available.
NONPROFIT BUSINESS PLANNING PROJECT Available tools and approaches for planning One of the main purposes of the Nonprofit Business Planning Project is to contextualize current ways of thinking about planning.
More informationMobile Advertising Market - India
Mobile Advertising Market - India February 2015 Executive Summary Market Overview Global market size of mobile advertising stood at INR a1 bn in 20--, growing at a CAGR of a2% from the previous year Market
More informationContents. Part- I: Introduction to Services Marketing. Chapter 1 Understanding Services 3-22. Chapter 2 The Nature of Services Marketing 23-38
Contents Part- I: Introduction to Services Marketing Chapter 1 Understanding Services 3-22 Chapter 2 The Nature of Services Marketing 23-38 Part- II: The Customer Experience Chapter 3 Consumer Behavior
More informationContents. Business Plan. 1 Foreword... 2. 2 Why Prepare a Business Plan... 3. 3 The Structure Of The Business Plan... 4
Contents 1 Foreword... 2 2 Why Prepare a Business Plan... 3 3 The Structure Of The Business Plan... 4 4 Guide To Completing The SDCEB Business Plan Template... 7 South Dublin Enterprise Board Page 1 1
More informationA primer in Entrepreneurship
Prof. Dr. Institutefor Strategy and Business Economics Where we are: Step 1 Step 2 Developing Successful Business Ideas 2008 Prentice Hall Chapter 5: Industry and Competitor Analysis Table of Contents
More informationAirline Marketing and Management
Airline Marketing and Management Seventh Edition STEPHEN SHAW SSA Ltd, Oxfordshire, UK ASHGATE Contents List of Figures and Tables xiii Introduction 1 The Fundamentals 3 1.1 What is Marketing? 3 1.1.1
More informationThe enterprise data management report will help the market leaders/new entrants in this market in the following ways -
Brochure More information from http://www.researchandmarkets.com/reports/3301107/ Enterprise Data Management Market by Software (Data Integration, Data Migration, Data Warehousing, Data Quality, Data Security,
More informationBUSINESS PLAN TEMPLATE
BUSINESS PLAN TEMPLATE Business Name: (Please provide details of owners / members involved) Name of owner(s): Address: Identity Number: Tel: ( ) Cell: 1 1. INTRODUCTION OF YOUR BUSINESS IDEA 1.1. Give
More informationPharmaceutical Marketing Overview Ibrahim Alabbadi MBA, PhD Amman- July-2015
Pharmaceutical Marketing Overview Ibrahim Alabbadi MBA, PhD Amman- July-2015 1 Pharmacists job opportunities Hospital Community Pharmaceutical industry Marketing Others Academia Insurance Social security
More informationBingo glossary marketing mix
Bingo glossary marketing mix The management process which identifies customer wants, anticipates their future wants and then goes about satisfying them profitably. Where the market has been divided up
More informationOptimeyes: Case Study Notes
Optimeyes: Case Study Notes Synopsis One of the strengths of this case is the breadth of the business and marketing issues it encompasses, while still allowing the opportunity for a rigorous analysis of
More informationBusiness Flanning. and Market Strategy
Business Flanning and Market Strategy E. K. Valentin Weber State University dsage Los Angeles [ London New Delhi Singapore Washington DC Contents Preface xiii PART I: THE BIG PICTURE 1 1 Business Flanning
More informationTrier 5. Segmentation and positioning
Trier 5 Segmentation and positioning Previewing concepts (1) Define the steps in designing a customerdriven marketing strategy: market segmentation, market targeting, differentiation, and positioning (STP)
More information