His dreams, our responsibilities. The value of being together

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1 His dreams, our responsibilities The value of being together

2 CNA, the National Confederation of the Craft Sector and Small and Medium Enterprises, founded in 1946, represents and protects the interests of craft companies, SMEs, and all forms of self-employed workers. The mission of the CNA is to enhance crafts and small and medium enterprises, acting as their partner for development and promoting economic and social development. The numbers: 670,000 members, 370,000 of which are crafts entrepreneurs, 20,000 industries, 30,000 microenterprises, 20,000 self-employed business and 230,000 former entrepreneurs not working any-longer over 9,000 collaborators operating in the 1,250 offices 19 Regional CNA, 108 Provincial CNA, 10 National Unions (CNA Food, CNA Artistic and Traditional, CNA Well-Being and Health, CNA Communication and Services, CNA Buildings, CNA Fashion, CNA FITA, CNA Installation and Plants, CNA Production, CNA Services to the Community), 4 Groups (CNA Young Entrepreneurs, CNA Women s enterprises, CNA Self-employed, CNA Small Industry).

3 Agrifood sector in Lazio Region About enterprises, mostly SMEs and traditional handicraft About enteprises members of CNA SMEs joining together in networks or consortium to strengthen and reach foreign markets

4 Steps and actors in the food chain Agricolture Intermediary wholesalers Agrifood Industry Intermediary wholesalers Free distribution /Traditional retail Catering Restaurants

5 The countryside of Lazio and its products

6 Why choosing our products? Because Rome and the Lazio region have a special story: what people of Rome have eaten for millennia is what we still eat today

7 Some of our typical foods - Norcineria (coppa di testa, salame cotto, coppiette) - Caciofiore di Columella - Vino Cesanese - Vino Cannellino - Olio EVO Sabina - Pizza bianca di Roma - Pangiallo - Acque minerali

8 Kiwi Latina IGP

9 carni/salumi vini formaggi ortaggi condimenti specialità prodotti da forno notorietà Many products of Lazio make the Mediterranean diet. They are characterized by: cannellino malvasia puntinata corallina Carota di Fiumicino spianata trippa Lattuga romana cesanese caciofiore Porchetta cicoria Di Ariccia Primo sale coppiette Mozzarella di bufala Caciotta romana Pecorino romano pangiallo Abbacchio romano Broccolo romanesco Pane Lariano bovino maremmano ciriola Carciofo romanesco itrana Zucchina romanesca Ricotta puntarelle romana Pane Genzano Cicoria romana Broccoletto di anguillara Marrone di segni cerasa sabina olio sabina DOP Attualità funzionale, dieta

10 Being Genuine Carciofo romanesco IGP Zucchina romanesca Broccolo romanesco

11 For the territorial Origin Abbacchio romano IGP Porchetta di Ariccia IGP

12 For the Use Made in the Kitchen Olio di Oliva Sabina DOP Oliva da Tavola cv. Itrana

13 For the production technique Allumiere Genzano e Lariano Vicovaro Ciriola romana

14 For the nutritional properties Ricotta Romana DOP

15 For the taste and flavor Primo Sale Pecorino Romano DOP Caciotta Romana

16 There can't be a good meal without a fine wine Cesanese Malvasia puntinata Bellone Cannellino

17 * 2011 production in Lazio Region hectoliters

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25 OUR GUARANTEES IN RELATION TO PRODUCTS Evaluation of the origin Territoriality Evaluation of quality of experience Characterization Product description Standard Content discovery for communication Distinction Certification and labelling Facilitation

26 OUR PROPOSALS FOR THE CHINESE MARKET Product promotion in chains of small/medium distribution or at gourmet shops Transfer of know-how for production and processing Realization of restaurants or dining at hotel chains «turnkey» On-site staff training on recipes made in Italy by Italian chefs Investments in Italian companies for production of food checked and guaranteed quality standards

27 But Italian style is not obvious

28 謝 謝 你 的 關 注 (Thank you for your attention)

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