INTERNET BROADBAND: A NEW SOURCE OF GROWTH. Olivier Anstett, Director of Multimedia & Value-Added Services

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1 INTERNET BROADBAND: A NEW SOURCE OF GROWTH Olivier Anstett, Director of Multimedia & Value-Added Services

2 Agenda 1 HTS opening new horizons 2 Eutelsat s Broadband activity 3 Eutelsat internet broadband strategy 4 Conclusions 2

3 HTS: a step change, opening the Broadband market to satellite Significant improvement in economics for KA-SAT versus regular capacity Much higher capacity 1 x30 Significantly reduced price 2 /8 Improved peak throughput 3 for users with small terminals Cost of terminals x10 /10 Further improvement to come with future generations of HTS satellites (1) Based on capacity of c.3 Gbps for a regular capacity satellite and 90 Gbps for KA-SAT (2) Price per unit of capacity sold (3) Based on a peak download throughput of c.5mbps for a regular satellite and C. 50Mbps for KA-SAT profressional offers 3

4 Ongoing rise in global internet traffic INTERNET USERS WORLDWIDE 1 (Bn) TRAFFIC PER FIXED BROADBAND CONNECTION 2 (GB/month) GLOBAL CONSUMER INTERNET TRAFFIC 3 (Pb/months) 20 40% 42% 44% 46% 48% Internet users % of population Sub-Saharan Africa Latin America and Caribbean Developed Asia-Pacific North America Middle East and North Africa Emerging Asia-Pacific Central and Eastern Europe Western Europe Global Growing internet penetration Rising consumption per user Rapid growth in internet traffic (1) Source: emarketer, Nov (2) Source: internetsociety.org- Global Internet Report 2014 (3) Source: Cisco VNI, May

5 but needs are unaddressed in many areas Increasing consumer usage and public policy leading to new market standards Download speed of >30 Mbps, ie Very High Broadband (VHB) Telco capex and public initiatives will improve the quality of the networks, but the addressable market will remain significant in remote areas High marginal cost of rolling-out terrestrial networks Limited footprint and risk of saturation of 4G Internet access is a now a must have everywhere Many fast-growing markets massively underserved with inadequate infrastructures Opportunity for satellite in areas under-served or un-served by terrestrial networks 5

6 Agenda 1 HTS opening new horizons 2 Eutelsat s Broadband activity 3 Eutelsat internet broadband strategy 4 Conclusions 6

7 Broadband Internet: a new business for Eutelsat with strong growth potential A NEW BUSINESS WITH DIFFERENT DRIVERS WHERE EUTELSAT HAS FIRST MOVER ADVANTAGE Providing Internet access to individuals and corporates in underserved areas 2000s: broadband service launched in Ku-Band building on VSAT technologies Bandwidth-hungry at peak time 2011: KA-SAT, Europe s first HTS satellite More ground infrastructure to support role as network operator 2014: Eutelsat 3B with dedicated broadband payload Regional markets with different specificities Different business model than regular capacity Eutelsat track record and first mover advantage to seize this significant opportunity 7

8 Broadband: a different economic model to regular capacity CAPEX Lower capex per Gbps compared with regular capacity KA-SAT: c. 4m per Gbps including ground segment Economics to improve further with future generations of HTS satellites On-ground capex representing c.25-35% of total programme REVENUES B-to-B-to-C business model Higher capacity and revenues on a single satellite than regular capacity Slower ramp-up than regular capacity: c. 6/7 years to reach 90% fill rate ARPU shared with distributors dependent on region/end-user Provisioning of c Kbps 1 dependent on region, and will increase over time Subscriber acquisition cost c.4-12x monthly ARPU OPEX Terminal cost of c.$300 for Tooway, lower in the future for emerging markets Generally purchased directly by large distributors /corporates Might be bought and resold by ETL to smaller distributors and in emerging markets Progressive ramp-up of EBITDA margin to up to > 60% at run-rate 1 Provisioning for forward capacity 8

9 Strong growth of broadband revenues AS A SHARE OF GROUP TOTAL EVOLUTION OF BROADBAND REVENUES (KU + KA BAND, in m) 5% X % Broadband Other revenues FY2011 FY2012 FY2013 FY2014 FY2015 Currently the smallest contributor to revenues but our fastest growing business Figures based on FY 15 revenues. 9

10 Agenda 1 HTS opening new horizons 2 Eutelsat s Broadband activity 3 Eutelsat internet broadband strategy 4 Conclusions 10

11 Eutelsat internet broadband strategy 3.1 In Europe In Fast-growing markets 11

12 Europe: significant addressable market WESTERN EUROPE: ESTIMATED MARKET FOR SATELLITE BROADBAND IN 2025 (M households) Total residential and business premises in Europe 196m 14m Broader market Available download speeds < 30 Mpbs 4m Core market Available download speeds <8 Mpbs 4G networks capacity-constrained Significant addressable market long-term, even larger today Based on 12 European markets : UK, Ireland, France, Belgium,Netherlands, Luxembourg, Switzerland, Germany, Austria, Italy, Spain and Portugal Estimated market taking into account Governments and Operators announcements Source: Analysys Mason 12

13 KA-SAT: addressing European broadband market First HTS satellite over Europe KA-SAT FOOTPRINT Operational since mid-2011 covering Europe and the Mediterranean Basin Addressing internet broadband markets in areas with limited or no internet service Total throughput of 90 Gbps Network of ten ground stations B-to-B-to-C business model with network of distribution partners 13

14 Successful ramp-up of customer base KA-SAT TERMINALS ACTIVATED (000 UNITS) KA-SAT TERMINALS ACTIVATED BY GEOGRAPHY France Spain Italy 32% 25% 14% UK Germany 8% Others 9% 12% Dec'12 Mar'13 Jun'13 Sep'13 Dec'13 Mar'14 Jun'14 Sep'14 Dec'14 Mar'15 Jun'15 Sep'15 190,000 subscribers 90% consumers Two thirds of customers in five main western European countries 82k terminals added in the last 2 years Strong dynamic from professionals and corporates with higher ARPU Estimated capacity for broadband of ~ ,000 subscribers High loading of certain beams notably France, UK, Ireland Potential remaining in Eastern Europe, Spain, Germany, Italy 14

15 Tooway: proven Broadband product A viable alternative to DSL True high-speed Internet anywhere Up to 22Mbit/s download Up to 6Mbit/s upload TOOWAY VS DSL PERFORMANCE Average Download speed 5 Easy to operate and to install No telephone line required No additional software required Easy installation Average Upload speed Optional services VOIP IPTV Multicasting capability and DTH TV reception from KA-SAT neighbourhood Tooway DSL average 0 4 Source: Degrouptest survey February

16 A wide range of consumer bundles TOOWAY PACKAGED OFFER Tooway B2C Line-up Eastern Europe Pay-as-You-Go 22/6Mbps 10/2Mbps 22/6Mbps 10GB 25GB 40GB GB Web & Uncapped 8GB 16GB 2GB 5GB 15GB Free Night Zones (12am 6am) VNO-like offers Distributor defines all product characteristics according to marketing strategy and target market 1 Indicative retail Price 16

17 Examples of KA-SAT corporate solutions Broadband communication for trucks Backhauling and back-up for PMR infrastructure Connection for remote sensor Networks Redundancy for terrestrial infrastructure Temporary broadband communication for disaster recovery Video surveillance of remote sites 17

18 Broad network of distributors SAMPLE OF DISTRIBUTORS 18

19 Broadband in Europe: conclusions Structural growth drivers with millions of underserved households Proven internet Broadband product Ramp-up of customer base Ongoing strengthening of distribution network Second generation KA-SAT under consideration Capitalizing on KA-SAT experience to expand into other markets 19

20 Eutelsat internet broadband strategy 3.1 In Europe In fast-growing markets 20

21 The satellite broadband opportunity in fast-growing markets Insufficient scale of terrestrial broadband networks Fixed line infrastructure less developed Mobile networks for broadband less deployed and often congested Roll-out of terrestrial networks takes time and money High cost, limited performance and low reliability services where they exist 3.2bn Connected 7.3bn Total world population bn Offline of which 95% in emerging countries Internet access a necessity for growth and development Areas with under-developped infrastructure favour satellite Sources: United Nations

22 Strong potential regions including LATAM, Russia and Sub-Saharan Africa SIZE OF OFFLINE POPULATION (2013, in million) Turkey 40m Russia 55m USA 50m Mexico 69m Iran 53m Egypt 41m Ethiopia 92m China 736m Vietnam 50m Thailand 48m Brazil 97m 0 1,200 Nigeria 108m Congo DR 64m Tanzania 47m Pakistan 162m India 1,063m Bangladesh 146m Myanmar 53m Philippines 62m Indonesia 210m Source: McKinsey offline and falling behind,

23 LATAM: Service since 2014, follow up in 2016 EUTELSAT 3B KA-band HTS payload of five steerable beams Flexible coverage: EMEA / LATAM Capacity: ~4 Gbps In service since July 2014 EUTELSAT 65 West A KA-band HTS payload of up to 24 spotbeams Coverage: LATAM with focus on Brazil Capacity: ~37.5 Gbps Entire HTS payload already presold To be launched in Q

24 Russia: Commercial service in Q EUTELSAT 36C: unique in-orbit resource over Russia 18 spotbeams Capacity: ~11.6 Gbps Launch in Q Operating at key Russian geostationary position (36 East) Leveraging on Eutelsat s historical relationship with Russian partners RSCC to provide Ground infrastructure Capacity will be operated by Eutelsat Networks (51% owned), local JV in charge of commercialization 2 distribution models VNO (VSAT and telecom operators) will buy bandwidth, design offers to end-users and sell services under their brands Resellers (Regional telecom services distributors) will distribute end-user offers designed by Eutelsat Networks Potential partners identified and several MoUs signed Commercial service in Q

25 Africa: Two initiatives for timely access to the market AMOS 6 FOLLOW-ON SATELLITE Multi-year lease of Amos-6 HTS Ka-band payload 18 HTS Ka-band spot beams ~18 Gbps o/w c. 50% for Eutelsat Facebook secured as an anchor partner Service expected to start end-2016 Timely investment opportunity Procurement of a a new-generation HTS satellite from TAS All-electric satellite New Spacebus Neo platform Unprecedented flexibility Baseline mission: 65 spotbeams, ~75 Gbps with option to double capacity Quasi-complete coverage of SSA Launch expected in

26 African broadband strategy Focus on premium consumer and professional segments Indirect distribution model (B-to-B-to-C) Telecom operators, MNOs Internet Service Providers VSAT operators, Integrators Energy providers, IT resellers, individual entrepreneurs Ground network owned and operated by Eutelsat to provide services adapted to customer needs Raw capacity over selected beams (Mhz) Dedicated IP bandwidth over selected beams (Mbps) Packaged user services over selected beams Ground segment procurement underway Commercial prospection started COVERAGE OF AFRICAN BROADBAND STANDALONE SATELLITE EUTELSAT S NEW GENERATION HTS SATELLITE SETTING NEW STANDARDS FOR BROADBAND IN AFRICA 30 COUNTRIES COVERED OVER SUB-SAHARAN AFRICA 26

27 Agenda 1 HTS opening new horizons 2 Eutelsat s Broadband activity 3 Eutelsat internet broadband strategy 4 Conclusions 27

28 To sum up Internet broadband via satellite a new growth driver for Eutelsat Ka-band HTS already delivering DSL-like quality today and fiber-like quality tomorrow Significant 4.3 future demand both in mature and fast growing markets Ongoing 4.4 development of KA-SAT; consideration of second generation Launch of African broadband strategy; dedicated payloads for LATAM and Russia; other opportunities under consideration 28

29 Q&A INTERNET BROADBAND: A NEW SOURCE OF GROWTH

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